Technology
All-Button Arcade Controllers : Mad Catz neko
Mad Catz has introduced the N.E.K.O. arcade controller, a leverless all-button design developed in collaboration with the Japanese fighting game community. The controller features an ergonomic layout optimized for competitive play, incorporating a specially angled faceplate to enhance comfort and precision. It includes 18 buttons, four of which are programmable, allowing users to customize inputs […]

The N.E.K.O. arcade controller offers dual firmware options, enabling users to switch between standard and competition-ready configurations. The standard firmware includes features such as turbo mode, macro programming, and command remapping, while the competition-ready firmware ensures compliance with international fighting game tournament standards. The controller also supports customizable panel artwork, allowing players to personalize its aesthetic. Designed for both professional and casual gamers, the N.E.K.O. aims to provide a competitive edge through its precision-engineered buttons and non-slip base, ensuring stability during intense gameplay sessions. Mad Catz plans to showcase the N.E.K.O. at EVO Japan 2025, where it will be available for purchase.
Image Credit: Mad Catz
Technology
Monumental Sports & Entertainment Celebrates Multiple Recognitions at 2025 Cynopsis Sports Media Awards
MSE honored as ‘Media Company of the Year’ and took home two other awards recognizing its best-in-class studio and production facility and original program ‘Mystics Courtside’ Washington, D.C. (June 5, 2025) – Monumental Sports & Entertainment (MSE) received multiple honors at the 2025 Cynopsis Sports Media Awards last night, including a luminary recognition as “Media […]
MSE honored as ‘Media Company of the Year’ and took home two other awards recognizing its best-in-class studio and production facility and original program ‘Mystics Courtside’
Washington, D.C. (June 5, 2025) – Monumental Sports & Entertainment (MSE) received multiple honors at the 2025 Cynopsis Sports Media Awards last night, including a luminary recognition as “Media Company of the Year,” “Best Media Spaces & Facilities” for the organization’s bleeding-edge studio and production facility, and “Best New Sports Show” for magazine show Mystics Courtside. Cynopsis also acknowledged MSE and Monumental Sports Network (MNMT) employees, original programs, and innovations as finalists in several categories.
The 14th annual Cynopsis Sports Media Awards recognized companies and individuals across production, marketing, and technology teams, celebrating their hard work and innovation in the sports industry. The awards show took place on June 4 in New York City and was attended by hundreds of leaders in sports business.
“We’re deeply honored to be recognized as ‘Media Company of the Year’ and to see so many elements of Monumental’s media strategy celebrated,” said Zach Leonsis, President of Media & New Enterprises at MSE. “It is our focus to continuously push boundaries in sports media and local sports content to create more value for our fans. These recognitions from Cynopsis celebrate everything we’ve accomplished toward our goal of becoming the best local media platform in the country — from our state-of-the-art broadcast studio to our award-winning network and robust original programming.”
MSE’s full list of 2025 Cynopsis shortlist nominations includes:
*Media Company of the Year: MSE
RSN of the Year: MNMT
*Best Media Spaces & Facilities: MNMT
Production Executive of the Year: Frank Crisafulli (MNMT)
Excellence in Streaming Innovation and FAST Channel Strategy: Monumental+
Best Mobile App: Monumental+
*Best New Sports Show: Mystics Courtside
Best New Sports Show: Politics Aside with Chris Cillizza
*Award winner
Over the past year, MSE has solidified its status as one of the most influential enterprises in the sports media landscape. MSE has the strongest media committee representation at the league level in all of sports, has the largest in-house production team in the NBA, NHL, and WNBA, and owns and distributes the local broadcast rights for the NHL’s Washington Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, and NBA G League’s Capital City Go-Go through MNMT.
While other regional sports networks navigate shifting viewer behavior, MNMT has completely changed how fans consume local sports content. Recent additions to MNMT’s programming lineup include four categories of alternate broadcasts (including Spanish language broadcasts), original programs with national names like Hometown with Rachel Nichols, Politics Aside with Chris Cillizza, and Sports Business Journal: Inside the Industry, and the launch of Monumental+, an upgraded state-of-the-art app that includes integrated real-time sports betting odds and gamification options during live game streams through “Monumental Game Center.” After a successful debut last season, magazine show Mystics Courtside returned this May with eight total episodes scheduled for 2025, featuring the best behind-the-scenes moments and off-court stories with players, staff, and Mystics fans.
The award-winning new production center, which opened in March 2024, is a two-story, SMPTE 2110 facility that features two top quality studios which can combine on non-conflict nights to create one single national telecast worthy experience. The main studios feature 24 cameras, 1,200 square feet of 4K quality LED monitors, and innovative robotics to help create the best possible pre- and post-game show viewing experiences for sports fans in the national capital region. The facility also includes two insert studios, five control rooms to produce multiple events simultaneously, and brand-new office space for more than 150 MSE employees.
“These honors from Cynopsis highlight the creativity, dedication, and passion that fuel our network and productions teams,” said Friday Abernethy, General Manager at MNMT. “Our fantastic broadcast studio and original programming that continue to earn industry recognition are all part of what makes Monumental such a dynamic media brand.”
Last night’s honors at the Cynopsis Sports Media Awards are the latest development for MSE during a busy spring awards season. Announced on Tuesday, MSE earned an extraordinary 17 shortlist mentions for the 2025 Hashtag Sports Awards across multiple MSE entities. Winners will be announced live at the 2025 Hashtag Sports Awards on June 24. In early May, the National Capital Chesapeake Bay Chapter of the National Academy of Television Arts & Sciences unveiled that MSE was nominated for 21 Capital Emmy Awards, with winners being announced on June 21.
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About Monumental Sports & Entertainment
Monumental Sports & Entertainment is America’s leading integrated sports and entertainment company and is ranked as one of the most valuable globally. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.
About Monumental Sports Network
Monumental Sports Network is wholly owned and operated by Monumental Sports & Entertainment (MSE). The network holds exclusive local television media rights for the NHL’s Washington Capitals, NBA’s Washington Wizards and WNBA’s Washington Mystics games. MNMT is also the TV and digital home to the NBA G League’s Capital City Go-Go and the NBA 2K League’s Wizards District Gaming as well as exclusive behind-the-scenes content and original sports and entertainment programming. The network also boasts the most comprehensive regional high school and collegiate sports programming in the greater Washington D.C. metro area. For more, visit: monumentalsportsnetwork.com.
Technology
Sports Nutrition Market Size, Trends Analysis, and Report
Sports Nutrition Market – DataM Intelligence Sports Nutrition Market Size reached USD 26,106 million in 2022 and is expected to reach USD 68,231 million by 2031, growing at a CAGR of 12.8% during the forecast period 2025-2032 The Sports Nutrition Market report by DataM Intelligence provides comprehensive insights and analysis on key market trends, growth […]


Sports Nutrition Market – DataM Intelligence
Sports Nutrition Market Size reached USD 26,106 million in 2022 and is expected to reach USD 68,231 million by 2031, growing at a CAGR of 12.8% during the forecast period 2025-2032
The Sports Nutrition Market report by DataM Intelligence provides comprehensive insights and analysis on key market trends, growth opportunities, and emerging challenges. With a commitment to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. By combining qualitative and quantitative research methodologies, the firm delivers in-depth reports that help clients navigate complex market dynamics, drive strategic growth, and seize new opportunities in an ever-evolving global landscape.
Request a Premium Sample PDF of This Report (Corporate Email IDs Receive Priority Service): https://datamintelligence.com/download-sample/sports-nutrition-market?sg
Evolving Market Forces and Opportunities:
Rising Consumer Engagement in Fitness Clubs to Boost Market Growth
Health consciousness among consumers is on the rise, leading to a growing interest in sports nutrition products, especially among athletes and individuals with active lifestyles. This trend is being fueled by an increasing focus on physical fitness, coupled with the rapid expansion of gyms, health clubs, and sports centers.
The global sports nutrition market is experiencing steady growth, supported by the proliferation of fitness clubs. The United States leads the world in the number of gyms, followed by Brazil and Mexico. This surge in gym memberships reflects a broader societal shift toward wellness and preventive healthcare. In fact, recent data shows that approximately 18.6% of Americans are enrolled in one or more fitness centers.
Adding to this momentum, companies are innovating to meet consumer demand. On April 3, 2023, EverGrain, a sustainable ingredient division of AB InBev, introduced FYTA-a new line of high-performance sports nutrition powders derived from upcycled barley protein, offering a sustainable and functional solution for health-focused consumers.
List of the Key Players in the Sports Nutrition Market: Iovate Health Sciences International Inc., Campo de Lorca. Abbott Laboratories, Quest Nutrition, PepsiCo, Inc., Clif Bar & Company, The Coca-Cola Company, MusclePharm, The Bountiful Company, Post Holdings, Inc., and BA SPORTS NUTRITION, LLC.
Research Methodology:
Both primary and secondary data sources have been used in the global Sports Nutrition Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.
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Segment Covered in the Sports Nutrition Market:
By Product Type (Sport Drinks, Protein Powder, Protein Bars, Branched Chain Amino Acids, Certain Supplement, Carbohydrate and energy bars, RTD protein drinks, Others)
By End User (Athletes, Body Builders, Lifestyle Users, Recreational Users)
By Distribution Channel (E-Commerce, Retail Stores, Fitness institutions, Others)
By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa)
Recent Developments:
On November 24, 2022, the Alkaline Water Company launched sports drink in over 250 Harris Teeter stores.
On January 16, 2022, Applied Nutrition, a UK-based sports nutrition company, launched L-Carnitine sports drink.
In February 2021, Clif Bar & Company launched snack bars with prebiotics to support digestive health and broadened Luna Bar’s line of products. It can be used to replace a meal or as a nutritious snack.
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Regional Analysis for Sports Nutrition Market:
⇥ North America (U.S., Canada, Mexico)
⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)
⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)
⇥ South America (Colombia, Brazil, Argentina, Rest of South America)
⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)
Most Frequently Asked Questions in the Sports Nutrition Market Research Industry:
➠ What are the global figures for sales, production, consumption, imports, and exports in the Sports Nutrition market?
➠ Who are the top manufacturers in the global Sports Nutrition industry, and what is their current status in terms of production capacity, output, sales performance, pricing structure, cost analysis, profit margins, and overall revenue?
➠ What key opportunities are available for vendors in the Sports Nutrition market, and what challenges are they likely to encounter?
➠ Which application areas, end-user segments, or product types are projected to experience significant growth, and how is the market share distributed among them?
➠ What are the major drivers and barriers influencing the growth trajectory of the Sports Nutrition market?
➠ What are the primary sales, marketing, and distribution strategies used across the global Sports Nutrition industry landscape?
Contact Us –
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com
About Us –
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
This release was published on openPR.
Technology
Registration now open for 17 July event in London
Registration is now open for The TranSPORT Forum 2025, sponsored by Haivision, taking place at Kings Place in London on the afternoon of 17 July. The half-day event will examine the latest developments in transmission technology, exploring live sports media workflows including terrestrial and satellite backhaul, IP and cloud-based transport solutions, the evolution of 5G […]

Registration is now open for The TranSPORT Forum 2025, sponsored by Haivision, taking place at Kings Place in London on the afternoon of 17 July.
The half-day event will examine the latest developments in transmission technology, exploring live sports media workflows including terrestrial and satellite backhaul, IP and cloud-based transport solutions, the evolution of 5G and bonded cellular technologies, the latest compression standards and transport protocols, 4K and HDR delivery, the role of AI and more.
Why attend?
Hear as industry leaders share insights, strategies, and innovations shaping the future of sports broadcasting and discover the latest advancements in live sports transmission technology, while exploring emerging technologies and next-generation compression standards.
Sessions will include a deep dive into the shift to IP-based transmission, a look at how Low Earth Orbit (LEO) satellites will impact sports broadcasting, and the latest advances and best practices in transmission and connectivity enabling seamless remote productions in live sports coverage. Speakers will be announced soon.
To find out more and to register, click here.
Technology
Scott Milford Joins Bragg Gaming Group as EVP, Group Content to Accelerate Global Innovation and Growth in Casino Game Development
Bragg Gaming Group (NASDAQ:BRAG, TSX:BRAG) (“Bragg” or the “Company“), a global leader in next-generation iGaming content and technology, today proudly announces the appointment of Scott Milford as Executive Vice President, Group Content. This strategic leadership addition underscores Bragg’s commitment to sustaining its rapid growth in the United States and globally as a pioneer in online […]
Bragg Gaming Group (NASDAQ:BRAG, TSX:BRAG) (“Bragg” or the “Company“), a global leader in next-generation iGaming content and technology, today proudly announces the appointment of Scott Milford as Executive Vice President, Group Content. This strategic leadership addition underscores Bragg’s commitment to sustaining its rapid growth in the United States and globally as a pioneer in online casino game development and gamification.
With more than 25 years of experience driving game innovation and studio success at major gaming brands including Aristocrat Leisure Limited (ASX:ALL), Konami Group (KNMCY) and Aruze Gaming, Scott Milford brings unmatched insight and leadership to one of the industry’s fastest-growing content development companies. In his new role, he will lead strategy, development, and delivery across Bragg’s acclaimed in-house studios—Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic—and guide relationships with top-tier partner developers through the Powered by Bragg program, which includes in-demand studios such as King Show Games, Bluberi, and Gamomat.
Scott Milford’s arrival comes at a time of sustained momentum for Bragg. The company has seen 3x year-over-year growth in wagering on its high-margin proprietary content in the $9.5 billion U.S. iGaming market, a market poised to exceed $75 billion at full maturity. With standout releases like Dragon Power Triple Gold by Wild Streak Gaming and recent strategic initiatives such as its investment in Brazilian studio RapidPlay, Bragg continues to lead the charge in content innovation, game mechanics, and market expansion.
“Scott Milford is a transformational hire for Bragg,” said Matevž Mazij, Chief Executive Officer at Bragg. “His vision, depth of expertise, and proven success in building global game development teams will help propel us into the next phase of our growth. With the increasing popularity of our exclusive IP such as our Connect & Collect™ mechanic, and a doubling of our U.S. game release cadence, Scott’s leadership will ensure we stay ahead of the curve as the most innovative force in iGaming.”
“Bragg’s relentless focus on innovation and excellence is unlike anything I’ve seen,” said Scott Milford. “This is a company that doesn’t just follow trends—it sets them. I’m excited to help elevate Bragg’s world-class teams and partners to new heights, creating next-gen online casino experiences that redefine what’s possible in gamification and player engagement.”
An experienced product development executive, Scott Milford brings more than two decades of sector knowledge to his new role, including 17 years with global gaming content supplier Aristocrat Leisure Limited (ASX:ALL) (“Aristocrat”) where he held a variety of product and strategy positions.
Notably, he served as President and Managing Director of Aristocrat’s social casino division Product Madness, and most recently was Chief Product Officer for Aristocrat-owned $1.8b revenue free-to-play games operator Pixel United.
Prior to Aristocrat, Milford also held senior roles with Aruze Gaming Australia and Konami Gaming Australia.
Scott Milford will be based at Bragg’s Las Vegas Office.
Cautionary Statement Regarding Forward-Looking Information
This news release contains forward-looking statements or “forward-looking information” within the meaning of applicable Canadian securities laws (“forward-looking statements”), including, without limitation, statements with respect to: Mr Milford’s roles and responsibilities with the Company; and the impact on the Company’s strategic growth initiatives and corporate vision and strategy. Forward-looking statements are provided for the purpose of presenting information about management’s current expectations and plans relating to the future and allowing readers to get a better understanding of the Company’s anticipated financial position, results of operations, and operating environment. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or describes a “goal”, or variation of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved.
All forward-looking statements contained in this news release reflect the Company’s beliefs and assumptions based on information available at the time the statements were made. Actual results or events may differ from those predicted in these forward-looking statements. All of the Company’s forward-looking statements are qualified by the assumptions that are stated or inherent in such forward-looking statements, including the assumptions listed below. Although the Company believes that these assumptions are reasonable, this list is not exhaustive of factors that may affect any of the forward-looking statements. The key assumptions that have been made in connection with the forward-looking statements include the Company’s financial resources and liquidity, the regulatory regime governing the business of the Company; the operations of the Company; the products and services of the Company; the Company’s customers; the growth of the Company’s business, meeting minimum listing requirements of the stock exchanges on which the Company’s shares trade; the integration of technology; and the anticipated size and/or revenue associated with the gaming market globally. Forward-looking statements involve known and unknown risks, future events, conditions, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from any future results, prediction, projection, forecast, performance or achievements expressed or implied by the forward-looking statements. Such factors include, among others, the following: risks related to the Company’s business and financial position; risks associated with general economic conditions; risks related to the Company’s management; adverse industry events; future legislative and regulatory developments; the inability to access sufficient capital from internal and external sources; the inability to access sufficient capital on favorable terms; realization of growth estimates, income tax and regulatory matters; the ability of the Company to implement its business strategies; competition; economic and financial conditions, including volatility in interest and exchange rates, commodity and equity prices; changes in customer demand; disruptions to our technology network including computer systems and software; natural events such as severe weather, fires, floods and earthquakes; and risks related to health pandemics and the outbreak of communicable diseases. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements.
The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events, or otherwise, except in accordance with applicable securities laws.
About Bragg Gaming Group
Bragg Gaming Group ((BRAG, BRAG) is an iGaming content and platform technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge player account management (“PAM”) technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a selection of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (“RGS”) technology are distributed via the Bragg HUB content delivery platform and are available exclusively to Bragg customers. Bragg’s powerful, modular PAM technology powers multiple leading iCasino and sportsbook brands and is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg HUB either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by a cutting-edge data platform, and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, or otherwise approved and operational in over 30 regulated iCasino markets globally, including in the U.S., Canada, LatAm and Europe.
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Technology
Empowering Indian Sports Through Cutting-Edge Technology
Prof. Dr. Babji Srinivasan, Department of Applied Mechanics, IIT Madras; Dr. R. Natarajan, IRS, Deputy Commissioner of Customs, GST and Central Excise, Chennai; Brig Dr. Bibhu Kalyan Nayak, Director in charge & Head, NCSSR (Moderator); Mr. Vijay Damodharan, Sports Performance and Management Consultant, Sports; Mr. Navin Fernandes , Sr. Program Director, Dream Sports Foundation Prof. […]

Prof. Dr. Babji Srinivasan, Department of Applied Mechanics, IIT Madras; Dr. R. Natarajan, IRS, Deputy Commissioner of Customs, GST and Central Excise, Chennai; Brig Dr. Bibhu Kalyan Nayak, Director in charge & Head, NCSSR (Moderator); Mr. Vijay Damodharan, Sports Performance and Management Consultant, Sports; Mr. Navin Fernandes , Sr. Program Director, Dream Sports Foundation
Prof. Dr. Babji Srinivasan, Department of Applied Mechanics, IIT Madras; Dr. R. Natarajan, IRS, Deputy Commissioner of Customs, GST and Central Excise, Chennai; Brig Dr. Bibhu Kalyan Nayak, Director in charge & Head, NCSSR (Moderator); Mr. Vijay Damodharan, Sports Performance and Management Consultant, Sports; Mr. Navin Fernandes , Sr. Program Director, Dream Sports Foundation

Technology
Diving into the NHL-Sony deal
The NHL’s Big City Greens Classic was the sports industry’s very first live, animated alt-cast. The 2024 NHL All-Star Game was the very first full game to be rendered in 3D on Roblox, via the NHL Blast experience. Other ADVs (animated data visualizations) have popped up on regional sports networks, major cable studio shows and […]

The NHL’s Big City Greens Classic was the sports industry’s very first live, animated alt-cast. The 2024 NHL All-Star Game was the very first full game to be rendered in 3D on Roblox, via the NHL Blast experience. Other ADVs (animated data visualizations) have popped up on regional sports networks, major cable studio shows and on YouTube.
The bedrock of these experiences is advanced tracking data, not only from SMT’s player and puck sensors but also from two Sony sports businesses: Hawk-Eye’s optical tracking cameras and Beyond Sports’ immersive visualization tech. That foundation is capable of unlocking so much more under the NHL and Sony’s new global technology partnership.
The goal for much of this innovation, NHL EVP David Lehanski said, is “to create new or custom content experiences that broaden and expand the overall fan base for the NHL.”
As the NHL-Sony relationship morphs from client-vendor to formal partners, that could expand to other divisions such as Sony PlayStation, Pictures and Music.
“Ultimately, what we hope to have done with the new partnership is provided a framework where we can not only take the best bits of what we work on today and optimize those and really supercharge those, but with the festivalization of sport and how content consumption is changing and how there’s new technologies to make the game quicker, fairer, safer, we can bring all of the Sony capabilities [together] and help elevate the NHL,” said Rufus Hack, CEO of Sony’s sports businesses.
“Festivalization” is the key word, denoting the broader understanding of how sports can be experienced as cultural entertainment beyond the competition. While Hawk-Eye will enhance the tracking tech and provide new performance analytics to the clubs and avid fans, the real play here is unlocking the entertainment value of the sports in new ways for those who identify as casual fans or not yet on-board.
By his ranking, Hack said Sony works with 23 of the top 25 global sports leagues, providing him with a macro view of the industry, and that “the NHL are the innovators. They’re always the first people to be really willing to walk the walk, as well as talk the talk around some of this stuff.”
“The ability to unlock the power of this data,” Hack continued, is what “we genuinely think is going to play to a lot of the contextual trends that we’re seeing in the sports industry, of types of sports consumption. And Dave and his team are willing to maybe have a slightly increased risk profile, versus some other leagues, to really try some of this stuff.”
With sub-second latency on the advanced data feeds, Hack said fans will be able to one day personalize their content and choreograph the ADV production from different viewpoints within a digital recreation.
Lehanski — a former SBJ Tech Executive of the Year — then took the idea further, adding, “At some point we want to put that customization in the hands of the fans so they can start to create their own version. So there’s a pathway toward that. There’s also a level of interactivity that can occur. How we can start to create digital environments where fans can not only customize what they see, but actually be a part of the experience as well?”
The three key components for this newfound content creation:
- the infrastructure (such as the camera system)
- the processing of data, video and audio
- the distribution
Hack noted that NHL Hawk-Eye data is now processed in the cloud, granting ready access to “a mine of data” that can be applied to other media or betting opportunities. Lehanski said distribution remains the most underdeveloped part of the chain, but the goal is to explore how best to share these new digital experiences across a wide range of platforms.
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