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Alpha Prime Racing and Brennan Poole Partner with ARS Construction for St. Louis Xfinity Return

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What’s Happening?

Wildwood, MO – ARS Construction, a family-owned and operated full-service construction company based in Wildwood, Missouri, is proud to announce its official partnership with NASCAR as a primary sponsor of driver Brennan Poole and his car in the upcoming NASCAR Xfinity Series race at their hometown track – World Wide Technology Raceway in St. Louis, Missouri.

Joining ARS Construction in the sponsorship are NJT Law Partners and Martin Jetco, both serving as supporting sponsors for this exciting event.

Owned and operated by Kevin Larson and his son Ethan Larson, ARS Construction has been serving the greater St. Louis area for over 20 years, providing exceptional residential and commercial roofing, siding, hardscaping, water and fire damage restoration, and interior/exterior renovations. In recent years, the company has expanded its services to Oklahoma and Illinois, while maintaining its mission of protecting and enhancing its clients’ most valuable asset – their home.

The ARS Construction-branded car driven by Brennan Poole will take to the track at World Wide Technology Raceway on Saturday, September 6, giving fans a chance to cheer for a local business supporting a hometown race.

“We are thrilled to bring the ARS Construction name to the NASCAR Xfinity Series — and to do it right here in our own backyard,” said Kevin Larson, co-owner of ARS Construction. “This partnership represents our shared values with the sport – hard work, precision, and a commitment to excellence.”

“As a lifelong NASCAR fan, it’s an honor to see our family business on the track in St. Louis,” added Ethan Larson, co-owner. “Partnering with Brennan Poole for our hometown race is an exciting opportunity to connect with fans and the community that has supported us for decades.”

“ We are so excited to partner with family-owned businesses, because we are a family business in racing! ARS Construction has a 20-year legacy, and I’m so happy to represent them,” Poole said. “I’ve always been so interested in home building and design, and in my spare time I’m usually watching HGTV or looking at homes!” 

ARS Construction’s entry into NASCAR sponsorship reflects its commitment to building strong relationships both on and off the track. The company looks forward to engaging with racing fans and showcasing the same quality, dedication, and attention to detail that have made it a trusted name in the construction industry.

The action at World Wide Technology Raceway kicks off with practice and qualifying, leading into the high-stakes NASCAR Xfinity event on Saturday, September 6, with broadcast coverage set for The CW, plus radio access via MRN and SiriusXM NASCAR Radio (Ch. 90).



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Memphis Motorsports Park to receive $60M renovation – Memphis Local, Sports, Business & Food News

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“Buckle up and start your engines, Millington, because it’s go time.”

Those are celebratory words from J.J. Greer, executive director of the Memphis Sports Council, on Wednesday, Jan. 7. His chant was part of a special presentation at Millington City Hall announcing the International Hot Rod Association’s plans for renovating the former Memphis Motorsports Park, also known as the Memphis International Raceway.

And the work is getting underway quickly to transform the blighted track.

This is an excerpt of this story. To read more, please click here and subscribe.



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Groundbreaking ceremony held at former Memphis Motorsports Park

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MEMPHIS, Tenn. — Racing fans all across the Mid-South have something to look forward to on Wednesday as there will be a groundbreaking ceremony at the former Memphis Motorsports Park in Millington.

The ceremony will begin at 2 p.m., and it will mark a new era of redevelopment for racing in the Mid-South. This comes after the International Hot Rod Association (IHRA) closed on the property several weeks ago.

The owners plan to turn the Memphis International Raceway into a multi-use destination with drag racing, other motorsports, and large community events.

The IHRA president said their goal is to build this back into a national and eventually international destination.

“You know, I think that we will host large national and international events here. And I think we’ll see that in three years. We’re bringing a national nitro series here for this year,” Leah Martin, IHRA president, stated.

IHRA also said it is looking to bring back additional racing, including dirt track, and to add an amphitheater for concerts.



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Steve Phelps to resign as NASCAR Commissioner ahead of 2026 season

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Steve Phelps became NASCAR’s first Commissioner in March of 2025 after previously working as the president of NASCAR since 2018.

However, he will leave that position at the end of January, and NASCAR does not plan to replace the role of Commissioner for the time being. Instead, his duties will be shared by other existing executives. As for why there won’t be someone else appointed to the role of Commissioner, NASCAR said that this change “comes during a time of stability with an exceptional leadership team in place that ensures the continuity of NASCAR’s strategic vision and critical execution.”

NASCAR also called it a ‘personal decision’ by Phelps to leave, who released the following statement:

“As a lifelong race fan, it gives me immense pride to have served as NASCAR’s first Commissioner and to lead our great sport through so many incredible challenges, opportunities and firsts over my 20 years,” said Phelps. Our sport is built on the passion of our fans, the dedication of our teams and partners, and the commitment of our wonderful employees. It has been an honor to help synthesize the enthusiasm of long-standing NASCAR stakeholders with that of new entrants to our ecosystem, such as media partners, auto manufacturers, track operators, and incredible racing talent.

Nascar Commissioner Steve Phelps

Nascar Commissioner Steve Phelps

Photo by: Sean Gardner / Getty Images

“As I embark on new pursuits in sports and other industries, I want to thank the many colleagues, friends, and especially the fans that have played such an important and motivational role in my career. Words cannot fully convey the deep appreciation I have for this life-changing experience, for the trust of the France family, and for having a place in NASCAR’s amazing history.”

No reason was given for his departure and he was praised throughout the news release, but Phelps hasn’t been the most popular man in the garage in recent months. He was criticized heavily for some controversial comments that came out during the 23XI/FRM vs. NASCAR antitrust lawsuit, which ended with a settlement partway through the trial. In unsealed documents showing messages between NASCAR leadership, Phelps called longtime team owner Richard Childress a “stupid redneck” and suggested he needed to be flogged.

This sparked widespread condemnation, and in the middle of the trial, Bass Pro Shops CEO Johnny Morris published a scathing letter in defense of Childress, and implied that he would like to see Phelps removed from his position. 

Speaking on his departure, NASCAR Chairman and CEO Jim France said: “Steve will forever be remembered as one of NASCAR’s most impactful leaders. For decades he has worked tirelessly to thrill fans, support teams and execute a vision for the sport that has treated us all to some of the greatest moments in our nearly 80-year history. It’s been an honor to work alongside him in achieving the impossible like being the first sport to return during Covid, or in delivering the unimaginable by launching new races in the LA Memorial Coliseum and NASCAR’s first-ever street race in downtown Chicago. Steve leaves NASCAR with a transformative legacy of innovation and collaboration with an unrelenting growth mindset.”

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Racer Media & Marketing announces executive leadership transition; CJ Olivares appointed Group CEO

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Racer Media & Marketing, Inc. (RACER), the premier North American authority on motorsports and car culture, today announced the appointment of CJ Olivares as Group CEO. Olivares, who currently serves as President of RACER Network LLC (RACER Network), will expand his leadership to include strategic and day-to-day oversight of the operations of RACER. He succeeds RACER founder Paul Pfanner, who departs the CEO role after three decades.

A decorated 35-year media executive, Olivares brings a distinguished record of building and scaling high-growth digital, linear, FAST and streaming businesses. He is widely recognized for founding Fox Sports’ FUEL TV, where he successfully transformed niche action sports into a dominant cultural force. In the last year, Olivares has spearheaded the integration and rebranding of the RACER Network (formerly MAVTV), driving significant gains in distribution and 50% year-over-year viewership growth through a commitment to diversified racing and automotive programming, as well as narratively-driven storytelling that humanizes the stars of the sport.

“CJ’s strategic expertise and operational depth make him the ideal leader to guide our unified and multifaceted RACER-branded platforms into the next era,” said Chris Dyson, who serves as the Chairman of the Board of both RACER and the RACER Network. “His ability to marry the brand’s outstanding reporting and unique storytelling with modern broadcast and digital delivery ensures that RACER will continue to lead the motorsports media landscape.”

This step represents material progress in a multi-year effort to leverage the RACER companies’ historically distinct media assets to create an integrated content and services powerhouse designed for the modern media era, and sets the stage for the more closely aligned RACER-branded properties to build on the 1.5 billion impressions delivered in 2025.

Olivares leads a RACER group platform encompassing a comprehensive suite of media and service offerings: the RACER Network (television and streaming), RACER Digital (web and app), RACER Podcasts, the RACER Creator Network, the authoritative and collectible RACER Magazine and the creative agency RACER Studio. This streamlined offering is designed to provide a seamless experience for fans and a 360-degree solution for commercial partners. 

“The media and marketing landscapes are evolving at a breakneck pace, and the RACER platform is now uniquely positioned to lead that charge in the motorsports and car culture space,” said Olivares. “Our focus moving forward is twofold: diversify our content offering to engage the transformative influx of new racing fans and automotive enthusiasts, and energize our revenue streams through innovative brand partnerships and aggressive subscription growth. We are building the definitive ‘campfire’ for motorsports and car culture.”

Olivares’ strategy emphasizes human-centric storytelling and digital-first accessibility. By leveraging the RACER Creator Network and the high-end production capabilities of RACER Studio, he aims to expand engagement across all platforms—from traditional broadcast to social media—ensuring the brand’s continued dominance in both the motorsports and automotive space.

About Racer Media & Marketing

Founded in 1992, RACER is the premier motorsports media brand in North America, delivering industry-leading content across multiple platforms, including the newly launched RACER Creator Network and RACER Podcasts along with motorsport culture-defining touchstones RACER.com and RACER magazine. The company also operates a strategic consulting, branding and marketing agency – RACER Studio – and produces live streamed events. Its clients have included BMW, Dodge SRT, General Motors, Honda, Hyundai, Mazda, Porsche, Toyota, IMSA, IndyCar, Laguna Seca, SCCA, Trans-Am, Monster Energy, American Legion, Lime Rock Park, Piloti, and many others. 

About MAVTV (Now RACER Network)

RACER Network, formerly MAVTV, is the premier motorsports broadcast and digital platform dedicated exclusively to delivering the most comprehensive motorsports and automotive enthusiast content across cable TV, FAST channels and streaming. With a passion for the culture at its core, RACER Network offers an unparalleled lineup of live racing, documentary series, news and analysis, and car culture shows high-quality original programming to millions of fans worldwide.



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Two killed after dirt bike collides with SUV in Midtown

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TUCSON, Ariz. (KGUN) — Two people riding a dirt bike were killed after colliding with a Kia SUV at the intersection of East 22nd Street and South Country Club Road late Monday night, the Tucson Police Department said.

The crash occurred Jan. 5 at about 10:00 p.m. Police identified the victims as 18-year-old E’Lyanha Nevaeh Valenzuela and 20-year-old Mickey Daniel Ortiz. Both were pronounced dead at the scene; their next of kin have been notified. The driver of the Kia was not injured.

According to investigators, an SSR Motorsports dirt bike was traveling eastbound on 22nd Street when a Kia SUV made a left turn from westbound 22nd Street onto southbound Country Club Road. The dirt bike struck the passenger side of the SUV. Police say the two on the dirt bike were not wearing helmets and that the dirt bike was not equipped with a working headlamp.

Traffic Detectives and the Crime Scene Unit responded and are continuing the investigation. Detectives are working to determine the color of the traffic signals at the time of the collision, and it has not yet been confirmed which of the two victims was the rider and which was the passenger.

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Spring Mountain Motorsports Near Pahrump Drives Local Economy and Traffic

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Spring Mountain Motor Resort & Country Club, located near Pahrump, operates as one of the region’s primary motorsports training and track venues, hosting a range of programs from public track days to high-level driving experiences. The complex uses multiple track configurations to accommodate instruction programs, private club events and national-level activities, attracting both local drivers and out-of-area visitors.

For Nye County the facility is more than a hobbyist destination; it functions as an economic engine. Visitors attending multi-day instruction sessions and track events generate demand for hotel rooms, restaurant meals and automotive services in Pahrump. Local businesses benefit from increased occupancy and customer traffic, particularly during the cooler months when many events are scheduled. That seasonal concentration means revenues tied to track activity are uneven through the year, with a heavier share of spending clustered in fall, winter and spring months.

Operational details matter for residents and businesses planning around events. Advance registration is required for track participation, and the resort enforces safety and helmet requirements for drivers and passengers. Public access to some resort areas is limited during events, and event weekends typically bring higher traffic volumes and louder ambient noise levels near the facility. Residents planning travel or outdoor activities near the track should consult the event calendar before heading out.

AI-generated illustration
AI-generated illustration

The relationship between the resort and the wider community also presents opportunities and trade-offs. The flow of visitors supports local hotels, restaurants and service providers, but it also creates short-term externalities that require management – from traffic routing to noise mitigation. Local businesses can leverage event schedules by aligning staffing and inventory with peak weekends, and service providers can market maintenance and hospitality packages to visiting drivers and teams. Event organizers and county officials can reduce friction by coordinating permits, public access rules and traffic plans in advance.

Practical steps for Nye County residents and businesses include checking the resort’s event calendar before travel to anticipate noise and congestion, confirming which areas are open to the public on event days, and contacting the resort directly about permits or potential business partnerships. As a multi-use motorsports venue that draws national-level participants, Spring Mountain will remain a notable contributor to Pahrump’s visitor economy and a focal point for community planning around tourism, traffic and local services.





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