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Are Gonzaga and the Big East the big winners from the NCAA’s new revenue sharing rules?

Excuse St. John’s athletic director Ed Kull if he’s highly skeptical of the suggestion that the Big East is poised to become men’s college basketball’s big-budget bully. Kull can’t fathom a scenario where the sport’s deep-pocketed traditional powers allow Big East programs to outspend them for top-tier talent. Advertisement “Unless you’re telling me their collectives […]

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Excuse St. John’s athletic director Ed Kull if he’s highly skeptical of the suggestion that the Big East is poised to become men’s college basketball’s big-budget bully.

Kull can’t fathom a scenario where the sport’s deep-pocketed traditional powers allow Big East programs to outspend them for top-tier talent.

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“Unless you’re telling me their collectives are all folding and shutting down, I can’t see how that’s going to happen,” Kull told Yahoo Sports.

The idea that Big East basketball is among the big winners from last Friday’s House vs. NCAA settlement stems from the structure of college sports’ new revenue-sharing rules. Schools can directly distribute a pool of up to $20.5 million to athletes in year 1 (July 2025 to June ‘26) and can give out even more money subsequently as the annual cap escalates.

SEC, Big Ten, Big 12 and ACC schools are preparing to spend most of this year’s sum on football in an effort to remain competitive in the sport that rakes in the most money and bankrolls the rest of an athletic department. The University of Georgia earlier this year revealed that football players will receive 75% of the available money, compared to 15% for men’s basketball, 5% for women’s basketball and 5% for the school’s remaining teams. Texas Tech has previously earmarked 74% to football. Other power-conference football programs are expected to gobble up 70 to 80%.

Those projections leave most Power Four men’s basketball programs with pools of about $2 to $4 million to pay their players. Schools with richer tradition in basketball than football — a Kansas, Kentucky, Duke or North Carolina for example — could conceivably exceed that and distribute up to $5 million to men’s basketball players in an effort to stay ahead of the competition.

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The calculus is very different for schools who don’t have to feed the football beast, schools that either don’t have FBS football programs or don’t have realistic aspirations of competing for titles at that level. Big East schools, as the theory goes, can invest heavily in basketball with however much cash they can raise. In the Big East, only UConn has an FBS football program. Butler, Georgetown and Villanova compete in football at the FCS level.

“Basketball is in fact our priority sport here, so that’s where the money’s going first,” Big East commissioner Val Ackerman told Yahoo Sports.

“We’re lucky that all our members are focused on one sport,” Kull added.

The same goes for Gonzaga, perennially men’s college basketball’s best program that doesn’t hail from a power conference. Gonzaga athletic director Chris Standiford acknowledged the “structural advantage” of Gonzaga being able to distribute a higher percentage of its revenue sharing pool to men’s basketball players, but he also deemed the idea that the Zags could now outspend SEC and Big Ten programs a “false narrative.”

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Whereas schools from the Power Four conferences are all gearing up to pay their athletes the maximum $20.5 million they’re allowed to, neither the Big East schools nor Gonzaga are likely to even approach that cap figure. They may not have the financial burden of football, but they also don’t have the revenue that comes from massive football media rights deals, sponsorships and ticket sales.

How close to the $20.5 million cap will Big East schools get? There are Big East schools “approaching half,” one source told Yahoo Sports. Another source estimated that Big East schools will ultimately pay athletes anywhere from $7 million to $12 million in revenue-share money, with the majority going to men’s basketball. Both sources noted that Big East schools are raising this money through pleas for alumni donations and corporate sponsorships.They can’t simply rely on existing revenue streams.

Standiford declined to estimate how much Gonzaga will pay men’s basketball players, but he made it clear that without the benefit of football revenue, the Zags also won’t come close to the $20.5 million mark. Gonzaga, Standiford said, is “committed to being competitive.” That doesn’t mean always being the highest bidder. It means raising enough money to make competitive offers to priority recruits and hoping that Gonzaga’s winning track record and history of player development prove persuasive.

FILE - Bryan Seeley, a Major League Baseball senior vice president, testifies on a bill that would legalize sports betting in Kansas during a legislative committee hearing, March 13, 2018, at the Statehouse in Topeka, Kan. (AP Photo/Mitchell Willetts, File)

Bryan Seeley, a former assistant U.S. attorney who has served for more than a decade as MLB’s vice president of investigations and deputy general counsel, has been announced as the CEO of the College Sports Commission, college sports’ new enforcement entity. (AP)

(ASSOCIATED PRESS)

“When our coaches are out recruiting, we want to be in the conversation financially with student-athletes that our coaches see as a good fit for our program,” Standiford said.

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While Gonzaga and the Big East schools may be able to directly allocate more money to men’s basketball players than their Power Four peers, they’re not naive enough to think that an SEC or Big Ten juggernaut is just going to concede a recruiting battle. They expect Power Four schools to try to make up for any financial disadvantage via third-party and booster-backed name, image and likeness deals.

The House vs. NCAA settlement calls for the establishment of a new enforcement entity, the College Sports Commission (CSC), which oversees the rev-share cap management system and NIL Go clearinghouse. The CSC, headed by former MLB vice president of investigations Bryan Seeley, will be responsible for stamping out the pay-for-play deals that have dominated the NIL era of college sports, theoretically capping the market for athletes and ensuring that schools do not exceed the $20.5 million they’re allowed to distribute.

Athletes are required to submit to the clearinghouse all third-party NIL deals that exceed $600 — so basically all of them. The clearinghouse then must determine which deals are for a valid business purpose and are within a “reasonable range of compensation” and which are simply a recruiting incentive.

How will the clearinghouse determine which deals are circumventing NIL rules and which are legitimate? Nobody knows. College coaches and administrators are also in the dark on whether the clearinghouse’s decisions will hold up in court against a legal challenge and on what sorts of investigative or punitive powers the new enforcement arm will possess.

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Caitlin Clark appearing in a State Farm commercial or Cooper Flagg hawking New Balance shoes almost certainly wouldn’t trigger any red flags. But what about Tyson Chicken brokering a seven-figure deal with an incoming five-star point guard at Arkansas? Or Nike doing the same for a coveted quarterback transferring to Oregon? Or some school’s collective connecting a wide receiver with a car dealership owned by an affluent alum?

“What everyone is waiting to see is how this NIL clearinghouse will work,” Ackerman, the Big East commissioner, said. “If schools are capped per the terms of the House settlement but they can circumvent the cap through these third-party payments, then I think that any quote-unquote ‘advantage’ that anyone has is out the window. That would threaten this structure that has been crafted, which is intended to create some guardrails and to allow schools to responsibly manage their money.

“If the Wild West we’re in now can’t be managed through this clearinghouse and schools can supplement in significant ways what they’re spending directly, it will remain to be seen who the advantage goes to.”

For either Gonzaga or the Big East to have any semblance of a financial edge, the clearinghouse must be able to combat pay-for-play NIL deals and power-thirsty boosters who flout the rules by depositing money into athletes’ bank accounts under the table.

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Count many in college sports circles as having serious doubts that will happen.

Ohio State donors reportedly raised $20 million to pay for the 2024-25 football roster that went on to capture the national championship last January. The men’s basketball rosters everywhere from Kentucky to North Carolina to BYU reportedly will cost well over $10 million next season. As Kull, the St. John’s athletic director noted, it’s hard to give big-money donors the power to help assemble a team for a few years, only to yank it away out of nowhere.

“I know the thought process and the hope was that the settlement would remove collectives from the equation,” Kull said. “I don’t see that happening. An SEC football program might get 80% of the revenue sharing money, but it’s not going to dissuade their boosters in how they’re currently doing NIL for basketball. So I don’t see it being the advantage that we all in the Big East would love it to be.”

The way Standiford sees it, third-party NIL deals are about to be “the new battleground” in college athletics. The Gonzaga athletic director envisions athletic departments investing heavily into telling the stories of their star players, building their individual brands and trying to make them attractive to corporations seeking to partner with college athletes.

“You can compete in an open market for the advantage of your program, versus trying to beat the rules,” Standiford said. “Play by the rules — just do it better than anybody else.”



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Report: Florida State overcomes Miami, lands two-sport WR from South Florida

Charlie Ward is smiling somewhere, seeing Florida State’s newest commitment as 4-star WR and two-sport athlete, Jasen Lopez, committed to Florida State on Thursday in a post from On3’s Hayes Fawcett. Lopez will also play basketball, he announced in his commitment, which would make him the second two-sport athlete on Florida State’s football team, along […]

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Charlie Ward is smiling somewhere, seeing Florida State’s newest commitment as 4-star WR and two-sport athlete, Jasen Lopez, committed to Florida State on Thursday in a post from On3’s Hayes Fawcett. Lopez will also play basketball, he announced in his commitment, which would make him the second two-sport athlete on Florida State’s football team, along with BJ Gibson, who played baseball last spring.

Lopez plays high school football at South Florida powerhouse Chaminade-Madonna and won Broward County Player of the Year after playing football and basketball in his junior season.

Miami was thought to be the favorite for Lopez as the Hurricanes received his final official visit, but Mike Norvell, head basketball coach Luke Loucks and wide receiver coach Tim Harris Jr. found a way to bring him to Tallahassee. The athletic department has not been afraid of bringing in multi-sport athletes and Lopez joins a long list of Seminoles to play two in two different vocations.

According to 247Sports, is 5’10’’ 165 pounds and the 252nd player in the country in their composite rankings.



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Ohio State football fans must get used to selective NIL usage

NIL has changed the way college football is being played. The Ohio State football program has tried to navigate the changes the best that it can, but they are still going through some growing pains as well. That has only intensified after the House Settlement. Now that there is an actual budget set for athletic […]

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NIL has changed the way college football is being played. The Ohio State football program has tried to navigate the changes the best that it can, but they are still going through some growing pains as well. That has only intensified after the House Settlement.

Now that there is an actual budget set for athletic departments, the Buckeyes have to be very selective on who they use their NIL money on. So far, a lot of their money has been used to retain players who have been on the roster already. They decided to use the money to keep Jeremiah Smith, Caleb Downs, and others.

The Ohio State Buckeyes might be going a little cheap when it comes to using NIL on recruits, but this is something that Ohio State football fans are going to have to get used to, bexcause this is clearly a philsophy that Ryan Day is going to keep moving forward.

The Ohio State football team will keep using NIL on players who are already on the roster

There are very few recruits that come out of the high school ranks every year that the Buckeyes will look to use large sums of NIL money on. Smith was one of them a couple of years ago. Felix Ojo might be one this season. Those kinds of recruits are far and few to be found.

Ohio State believes that the best approach to NIL is to keep the guys they have on the roster happy and playing well. The top priority for a recruit can’t be the amount of NIL money they are going to get. If that is their top priority, Day won’t pursue them any further.

This is something fans are going to have to get used to moving forward. Once a couple of years of the new rules have passed, fans will be used to it.



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D1Baseball announces 2025 All-American teams for 2025 season

D1Baseball released its 2025 All-American teams following the conclusion of the Men’s College World Series, giving us first through third teams across all positions. There are big names across the board, including Golden Spikes Award winner Wehiwa Aloy who, surprisingly, appears on the Second Team. Sixteen of the All-Americans played in this year’s College World Series. […]

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D1Baseball released its 2025 All-American teams following the conclusion of the Men’s College World Series, giving us first through third teams across all positions. There are big names across the board, including Golden Spikes Award winner Wehiwa Aloy who, surprisingly, appears on the Second Team.

Sixteen of the All-Americans played in this year’s College World Series. National champion LSU leads the way with four selections, with runner-up Coastal Carolina and Oregon State totaling three.

Without further ado, let’s dive into the All-American teams. First up, well, the first team.

First-Team All-American, Catcher

Caden Bodine, Coastal Carolina

The junior catcher was an anchor for the College World Series runner-ups, as he hit for a .318 average with 18 doubles, five home runs, 42 RBI, a .461 SLG% and a .454 OBP% this season. He was also named a 2025 Division I ABCA/Rawlings Gold Glove Award winner.

First Base

© Saul Young/News Sentinel / USA TODAY NETWORK via Imagn Images

Andrew Fischer, Tennessee

Fischer excelled in his first season in Knoxville, hitting for a .341 average with 16 doubles, 25 home runs, 65 RBI, a .760 SLG% and a .497 OBP%. After being named a Second Team All-SEC selection in 2024 at Ole Miss, he was named a First Team All-SEC selection this season.

Second Base

Kaleb Freeman, Georgia State

The 2025 Sun Belt Newcomer of the Year burst onto the college baseball scene this season, hitting for a .358 average with 16 home runs, 45 RBI, a .758 SLG% and a .512 OBP%. Freeman, who set Georgia State single-season records with 28 doubles and 61 walks, announced his transfer to Texas on June 14.

Third Base

Daniel Cuvet, Miami

Cuvet was instrumental in Miami‘s first trip to a Super Regional since 2016, hitting for a .372 average with 20 doubles, 18 home runs, 84 RBI, a .708 SLG% and a .450 OBP% this season. He was named First Team All-ACC.

Shortstop

Photo by Mac Brown (UCLA Athletics)

Roch Cholowsky, UCLA

Cholowsky, who remains the early favorite to be the No. 1 overall pick in the 2026 MLB Draft, hit for a .353 average with 19 doubles, 23 home runs and 74 RBI this season. The Big 10 Player of the Year made 120 putouts and 187 assists with just seven errors (.978%) at shortstop, earning an ABCA/Rawlings Gold Glove Award.

Outfielder

Drew Burress, Georgia Tech

After earning D1Baseball Second Team All-American honors in 2024, Burress elevated himself to First Team in 2025. The Houston County, GA native hit for a .333 average with 23 doubles, 19 home runs, 62 RBI, a .693 SLG% and a .469 OBP% this season.

Outfielder

Ike Irish, Auburn

Irish seamlessly made the switch from catcher to outfield this season, earning First Team All-American honors and All-SEC First Team honors for the second consecutive season. He hit for a .364 average with 13 doubles, 19 home runs, 58 RBI, a .710 SLG% and a .469 OBP% this season.

Outfielder

James Quinn-Irons, George Mason

Quinn-Irons was one of the most underrated players in all of college baseball this season, hitting for a .419 average with 24 doubles, 16 home runs, 85 RBI, a .734 SLG% and a .523 OBP% this season for a George Mason team that fell just short of the NCAA Tournament. He was a semifinalist for the Golden Spikes Award.

Designated Hitter

© Corey Perrine/Florida Times-Union / USA TODAY NETWORK via Imagn Images

Alex Lodise, Florida State

Lodise had a phenomenal junior season for the Seminoles, earning ACC Player of the Year honors along with being named a finalist for the Golden Spikes Award. While leading a Super Regional Seminole squad, Lodise hit for a .394 average with 18 doubles, 17 home runs, 68 RBI, a .705 SLG% and a .462 OBP% this season.

Utility

Evan Dempsey, Florida Gulf Coast

Dempsey did it all for FGCU this season, hitting for a .315 average with 19 doubles and 30 RBI, along with pitching to a 1.97 ERA with 75 strikeouts in 68 2/3 innings. He was named the 2025 John Olerud Two-Way Player of the Year by the College Baseball Foundation.

Pitchers

SP Kade Anderson, LSU
SP Liam Doyle, Tennessee
SP Jake Knapp, North Carolina
SP Jacob Morrison, Coastal Carolina
SP Kyson Witherspoon, Oklahoma
RP Antoine Jean, Houston
RP Dylan Volantis, Texas

Second-Team All-American

C Boston Smith, Wright State
1B Jared Jones, LSU
2B Nick Monistere, Southern Miss
3B Kerrington Cross, Cincinnati
SS Wehiwa Aloy, Arkansas
OF Lucas Moore, Louisville
OF Devin Taylor, Indiana
OF Gavin Turley, Oregon State
DH Ace Reese, Mississippi State
UT Ethan Hedges, USC
SP Jamie Arnold, Florida State
SP Anthony Eyanson, LSU
SP Blake Gillespie, Charlotte
SP JB Middleton, Southern Miss
SP Zane Taylor, UNC Wilmington
RP Gabe Craig, Baylor
RP Tony Pluta, Arizona

Third-Team All-American

C Carson Tinney, Notre Dame
1B Brady Ballinger, Kansas
2B Mitch Voit, Michigan
3B Anthony DePino, Rhode Island
SS Aiva Arquette, Oregon State
OF Jonathan Hogart, Murray State
OF Mason Neville, Oregon
OF Cameron Nickens, Austin Peay
DH Mason White, Arizona
UT Bryce Calloway, New Orleans
SP Joseph Dzierwa, Michigan State
SP Cameron Flukey, Coastal Carolina
SP Jonathan Gonzalez, Stetson
SP Jack Ohman, Yale
SP Dax Whitney, Oregon State
RP Casan Evans, LSU
RP Sawyer Hawks, Vanderbilt



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Cooper Flagg talks NIL, Finances and New Partnership

The number is $28 million. According to a report that surfaced earlier this month, that is the amount of money that Cooper Flagg earned in NIL deals during his one year at Duke.  Fast-forward to Wednesday night, when Flagg was selected with the No. 1 overall pick in the NBA Draft by the Dallas Mavericks. […]

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The number is $28 million.

According to a report that surfaced earlier this month, that is the amount of money that Cooper Flagg earned in NIL deals during his one year at Duke. 

Fast-forward to Wednesday night, when Flagg was selected with the No. 1 overall pick in the NBA Draft by the Dallas Mavericks. The 2025 Naismith Award winner, which is given to the top player in college basketball, is projected to make upwards of $62 million on his rookie deal over the next four years. If Flagg lives up to his billing as a generational talent, it’s possible his second contract could be more than $350 million, while that figure for his third contract might be north of $500 million, according to projections from Spotrac.

Those are staggering numbers, and it could result in Flagg becoming the first North American athlete to earn $1 billion in on-court earnings. So, what is Flagg’s plan to manage that type of money?

On Thursday afternoon, less than 24 hours after he was selected at the top pick in the draft, Flagg announced a new partnership with Chime, kicking off a long-term collaboration rooted in financial success. To kick off the partnership, Flagg and his mother, Kelly, will star in the latest episode of “Mama, I Made It” — an original YouTube series that highlights the real stories behind success through the lens of the moms who helped shape it.

We caught up with Flagg ahead of his announcement to discuss his new partnership, as well as his experience as a high-profile athlete in the new-look NIL world of college athletics.

Tell me about your new partnership with Chime and what led to your decision to enter this partnership?

“It’s big for me. Obviously, I’ve been making money for a little while now. It started when I got to college and I think the partnership just really makes sense. I’m trying to learn about money, and Chime is a great tool that I can use to help teach me about finances.”

This partnership with debut in the “Mama I Made It” series. After talking with you, I know that your mom plays a big role in your life. Can you talk about the role she has played in your career as a role model and beyond that?

“My mom has been a huge role model. She was one of my first influences of everything and anything, specifically basketball. She played Division I herself at the University of Maine and she put a ball in my hands early. 

As far as finances, as I started to get more and more attention, she’s been really important when it comes to handling everything and putting a good system in place. She’s been there every step of the way and that has helped me navigate everything.”

How involved are you personally with some of your financial decisions when it comes to NIL dollars (and now NBA dollars) and how much of a role do your mom, family and advisors play in that?

“I have a team that helps me out with everything as far as finances. My mom is the main person that it all goes through. As far as myself, it’s kind of up to me what I want to know and what I want to learn. I’ve learned a lot from my mom as I’ve gone through this because of how important she’s been with handling everything and putting important systems in place. It’s been a learning curve for both of us.”

Let’s go back to the “Mama, I Made It” series where this partnership will debut. We talked about your mom, but what does the phrase “I Made It” mean to you?

“For me, it’s about being in a place where I’m in a very good spot financially. I’ve been blessed with a lot of good opportunities, but it’s about being prepared for the moment and having systems in place and being ready to handle everything that’s being thrown my way.”

What’s been the most eye-opening thing for you when it comes to navigating this new-age NIL world of college athletics?

“The biggest part is just trying to balance it all. It can demand a lot of time, and you can get lost and focused on that. But having systems in place and a team that is around to help me go through everything and make everything easier for me has been huge and just lets me focus on basketball.”

One thing that really stands out in the NIL space is how many big dollar numbers and arbitrary reports are thrown out there when it comes to NIL earnings. Do you pay attention to that stuff?

“A lot of basketball players and athletes deal with it … it’s really just something that you have to learn to deal with in your own certain ways. For me, it’s about ignoring it and not really reading into it. I know what the truth is and what’s going on. It’s about focusing on the people around me that are in my circle.”

Is that something that you’ve had to really learn and work with people that you’re close to? I have to imagine that it has to be really challenging to ignore all of that.

“It does come with challenges, and you learn over time how you deal with it personally. I think just having a support system around me – people that you’re really close with – has really helped with blocking out all the outside stuff.”

What advice would you give to an incoming highly touted freshman about navigating the NIL space?

“The biggest thing is getting educated and learning about it yourself so you know what’s going on. You have to have people around you that you trust and know are all about the right things so they can help lead you in the right direction and make things easier on you. You want to be able to focus on just playing and be able to do what you love to do.”

How is this new partnership with Chime going to help you navigate your finances?

“It’s going to help me learn and educate me on the financial aspects of everything. It’s a really great tool. It’s going to help educate me and continue to grow and learn about finances as it becomes more and more important in my life.”

Let’s close it out with a really fun question. If you could pick one guy in the NBA, a current player or incoming player, who you can’t wait to go up against, who is that player and why?

“I would say Khaman [Maluach]. He’s one of my former teammates. I love him, and he’s one of my best friends. That would be really cool.”

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NBA Draft: Why it’s unlikely there will be a Jalen Brunson or Nikola Jokić in this year’s second round

Apologies to any teams hoping to unearth the next Draymond Green, Jalen Brunson or Nikola Jokić in the second round of this year’s NBA draft. Overlooked gems could be unusually scarce Thursday night with so many prospects returning to college to take advantage of the skyrocketing NIL market. Advertisement In the pre-NIL era, college basketball […]

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Apologies to any teams hoping to unearth the next Draymond Green, Jalen Brunson or Nikola Jokić in the second round of this year’s NBA draft.

Overlooked gems could be unusually scarce Thursday night with so many prospects returning to college to take advantage of the skyrocketing NIL market.

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In the pre-NIL era, college basketball underclassmen routinely entered the NBA Draft even if they were projected to slip to the second round or go unselected. They earned more money chasing an NBA two-way contract or an overseas payday than they could returning to a college model where the only payouts came under the table.

The calculus began to change in 2021 when a series of court rulings forced the NCAA to allow athletes to benefit financially from their name, image and likeness without fear of penalty. This spring, underclassmen who were fringe NBA prospects returned to college in record numbers because deep-pocketed college programs were willing to pay them as much as $3 million to $4 million per year.

Only 106 players entered the 2025 NBA Draft as early entry candidates, the lowest number since 2015 and down from a peak of 353 in 2021. More than half those 106 early entrants then withdrew from the draft before the NBA’s deadline — even some who might have been selected in the 20-45 range this week.

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Texas Tech’s JT Toppin, Florida’s Thomas Haugh, UConn’s Alex Karaban, Duke’s Isaiah Evans and Purdue’s Braden Smith and Trey Kaufman-Renn were among the prominent college stars who did not even test the waters this spring. Alabama’s Labaron Philon, Kentucky’s Otega Oweh and Auburn’s Tahaad Pettiford withdrew from the draft just before the May 28 deadline for underclassmen to make their decisions. So did Houston’s Milos Uzan, Florida’s Alex Condon, Michigan’s Yaxel Lendeborg and San Diego State’s Miles Byrd.

“This year’s draft class, more than any ever, has been affected by the NIL and affected by the new pay-for-play,” Boston Celtics general manager Brad Stevens told NBC Sports Boston last month. Stevens added that the absence of the prospects who returned to college would be felt in “the back end of the draft and even into the late first.”

That much was apparent from the lists of best available players entering Thursday night’s second round. Many were college seniors, from Stanford’s Maxime Raynaud, to Creighton’s Ryan Kalkbrenner, to Auburn’s Johni Broome. Others were international prospects like Noah Penda and Bogoljub Marković.

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Among the players listed as potential second-round picks by Yahoo Sports NBA Draft expert Kevin O’Connor are undersized guards like West Virginia’s Javon Small, catch-and-shoot specialists like Kentucky’s Koby Brea and athletically limited big men like Villanova’s Eric Dixon. Those are the types of players who likely wouldn’t be selected in previous deeper drafts.

The good news for NBA teams is that the dearth of second-round talent could be a short-term problem. Some prospects who returned to college this year will exhaust their eligibility by 2026. Others could have more incentive to chase NBA money in the future.

The House vs. NCAA settlement puts a cap on how much colleges are allowed to pay athletes via revenue sharing and calls for the establishment of a new enforcement entity responsible for stamping out the pay-for-play deals that have dominated the NIL era of college sports. Athletes are required to submit to the new NIL Go clearinghouse all third-party NIL deals that exceed $600. The clearinghouse then must determine which deals are for a valid business purpose and are within a “reasonable range of compensation” and which are simply a recruiting incentive.

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How will the clearinghouse determine which deals are circumventing NIL rules and which are legitimate? Nobody knows. Nor does anyone know whether the clearinghouse’s decisions will hold up in court against a legal challenge.

The answers to those questions will determine whether future fringe NBA prospects turn pro as quickly as possible or keep returning to college in record numbers.

That trend will only continue if the seven-figure NIL money is still available.





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College quarterbacks turning NIL earnings into venture capital investments

Credit: Jeremy Reper-Imagn Images College athletes are channeling their NIL earnings into venture capital investments. Front Office Sports reports that three college quarterbacks — including a potential top-five pick — are putting their money into VC-backed start-ups. South Carolina’s LaNorris Sellers — projected as one of the top signal-callers in the 2026 NFL Draft — […]

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South Carolina quarterback LaNorris Sellers
Credit: Jeremy Reper-Imagn Images

College athletes are channeling their NIL earnings into venture capital investments. Front Office Sports reports that three college quarterbacks — including a potential top-five pick — are putting their money into VC-backed start-ups.

South Carolina’s LaNorris Sellers — projected as one of the top signal-callers in the 2026 NFL Draft — Southern Methodist University’s Kevin Jennings and Kansas State University’s Avery Johnson have invested in The Cashmere Fund. According to Front Office Sports, the fund is a “Nasdaq-listed venture capital fund that allows non-accredited investors to invest in VC-backed start-ups.”

Buffalo Bills players Josh Allen and Damar Hamlin are also investors.

“There was some business savvy in all of them,” Elia Infascelli, CEO of Cashmere, told Front Office Sports. “Avery Johnson is a business major, for example. They didn’t need to do this, but they wanted to.

“They are investors in the fund just like any other person would invest in the fund.”

Cashmere is working with college athletes to bring more attention to their fund and attract additional investors.

“At 18, 19, or 21, to think about long-term relationships and invest without any immediate upside today, that’s rare,” Infascelli explained.

NIL has created new opportunities for college athletes. For those who won’t turn pro, these ventures offer a path to financial stability beyond their college careers.

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