NIL
Are Gonzaga and the Big East the big winners from the NCAA’s new revenue sharing rules?
Excuse St. John’s athletic director Ed Kull if he’s highly skeptical of the suggestion that the Big East is poised to become men’s college basketball’s big-budget bully.
Kull can’t fathom a scenario where the sport’s deep-pocketed traditional powers allow Big East programs to outspend them for top-tier talent.
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“Unless you’re telling me their collectives are all folding and shutting down, I can’t see how that’s going to happen,” Kull told Yahoo Sports.
The idea that Big East basketball is among the big winners from last Friday’s House vs. NCAA settlement stems from the structure of college sports’ new revenue-sharing rules. Schools can directly distribute a pool of up to $20.5 million to athletes in year 1 (July 2025 to June ‘26) and can give out even more money subsequently as the annual cap escalates.
SEC, Big Ten, Big 12 and ACC schools are preparing to spend most of this year’s sum on football in an effort to remain competitive in the sport that rakes in the most money and bankrolls the rest of an athletic department. The University of Georgia earlier this year revealed that football players will receive 75% of the available money, compared to 15% for men’s basketball, 5% for women’s basketball and 5% for the school’s remaining teams. Texas Tech has previously earmarked 74% to football. Other power-conference football programs are expected to gobble up 70 to 80%.
Those projections leave most Power Four men’s basketball programs with pools of about $2 to $4 million to pay their players. Schools with richer tradition in basketball than football — a Kansas, Kentucky, Duke or North Carolina for example — could conceivably exceed that and distribute up to $5 million to men’s basketball players in an effort to stay ahead of the competition.
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The calculus is very different for schools who don’t have to feed the football beast, schools that either don’t have FBS football programs or don’t have realistic aspirations of competing for titles at that level. Big East schools, as the theory goes, can invest heavily in basketball with however much cash they can raise. In the Big East, only UConn has an FBS football program. Butler, Georgetown and Villanova compete in football at the FCS level.
“Basketball is in fact our priority sport here, so that’s where the money’s going first,” Big East commissioner Val Ackerman told Yahoo Sports.
“We’re lucky that all our members are focused on one sport,” Kull added.
The same goes for Gonzaga, perennially men’s college basketball’s best program that doesn’t hail from a power conference. Gonzaga athletic director Chris Standiford acknowledged the “structural advantage” of Gonzaga being able to distribute a higher percentage of its revenue sharing pool to men’s basketball players, but he also deemed the idea that the Zags could now outspend SEC and Big Ten programs a “false narrative.”
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Whereas schools from the Power Four conferences are all gearing up to pay their athletes the maximum $20.5 million they’re allowed to, neither the Big East schools nor Gonzaga are likely to even approach that cap figure. They may not have the financial burden of football, but they also don’t have the revenue that comes from massive football media rights deals, sponsorships and ticket sales.
How close to the $20.5 million cap will Big East schools get? There are Big East schools “approaching half,” one source told Yahoo Sports. Another source estimated that Big East schools will ultimately pay athletes anywhere from $7 million to $12 million in revenue-share money, with the majority going to men’s basketball. Both sources noted that Big East schools are raising this money through pleas for alumni donations and corporate sponsorships.They can’t simply rely on existing revenue streams.
Standiford declined to estimate how much Gonzaga will pay men’s basketball players, but he made it clear that without the benefit of football revenue, the Zags also won’t come close to the $20.5 million mark. Gonzaga, Standiford said, is “committed to being competitive.” That doesn’t mean always being the highest bidder. It means raising enough money to make competitive offers to priority recruits and hoping that Gonzaga’s winning track record and history of player development prove persuasive.
Bryan Seeley, a former assistant U.S. attorney who has served for more than a decade as MLB’s vice president of investigations and deputy general counsel, has been announced as the CEO of the College Sports Commission, college sports’ new enforcement entity. (AP)
(ASSOCIATED PRESS)
“When our coaches are out recruiting, we want to be in the conversation financially with student-athletes that our coaches see as a good fit for our program,” Standiford said.
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While Gonzaga and the Big East schools may be able to directly allocate more money to men’s basketball players than their Power Four peers, they’re not naive enough to think that an SEC or Big Ten juggernaut is just going to concede a recruiting battle. They expect Power Four schools to try to make up for any financial disadvantage via third-party and booster-backed name, image and likeness deals.
The House vs. NCAA settlement calls for the establishment of a new enforcement entity, the College Sports Commission (CSC), which oversees the rev-share cap management system and NIL Go clearinghouse. The CSC, headed by former MLB vice president of investigations Bryan Seeley, will be responsible for stamping out the pay-for-play deals that have dominated the NIL era of college sports, theoretically capping the market for athletes and ensuring that schools do not exceed the $20.5 million they’re allowed to distribute.
Athletes are required to submit to the clearinghouse all third-party NIL deals that exceed $600 — so basically all of them. The clearinghouse then must determine which deals are for a valid business purpose and are within a “reasonable range of compensation” and which are simply a recruiting incentive.
How will the clearinghouse determine which deals are circumventing NIL rules and which are legitimate? Nobody knows. College coaches and administrators are also in the dark on whether the clearinghouse’s decisions will hold up in court against a legal challenge and on what sorts of investigative or punitive powers the new enforcement arm will possess.
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Caitlin Clark appearing in a State Farm commercial or Cooper Flagg hawking New Balance shoes almost certainly wouldn’t trigger any red flags. But what about Tyson Chicken brokering a seven-figure deal with an incoming five-star point guard at Arkansas? Or Nike doing the same for a coveted quarterback transferring to Oregon? Or some school’s collective connecting a wide receiver with a car dealership owned by an affluent alum?
“What everyone is waiting to see is how this NIL clearinghouse will work,” Ackerman, the Big East commissioner, said. “If schools are capped per the terms of the House settlement but they can circumvent the cap through these third-party payments, then I think that any quote-unquote ‘advantage’ that anyone has is out the window. That would threaten this structure that has been crafted, which is intended to create some guardrails and to allow schools to responsibly manage their money.
“If the Wild West we’re in now can’t be managed through this clearinghouse and schools can supplement in significant ways what they’re spending directly, it will remain to be seen who the advantage goes to.”
For either Gonzaga or the Big East to have any semblance of a financial edge, the clearinghouse must be able to combat pay-for-play NIL deals and power-thirsty boosters who flout the rules by depositing money into athletes’ bank accounts under the table.
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Count many in college sports circles as having serious doubts that will happen.
Ohio State donors reportedly raised $20 million to pay for the 2024-25 football roster that went on to capture the national championship last January. The men’s basketball rosters everywhere from Kentucky to North Carolina to BYU reportedly will cost well over $10 million next season. As Kull, the St. John’s athletic director noted, it’s hard to give big-money donors the power to help assemble a team for a few years, only to yank it away out of nowhere.
“I know the thought process and the hope was that the settlement would remove collectives from the equation,” Kull said. “I don’t see that happening. An SEC football program might get 80% of the revenue sharing money, but it’s not going to dissuade their boosters in how they’re currently doing NIL for basketball. So I don’t see it being the advantage that we all in the Big East would love it to be.”
The way Standiford sees it, third-party NIL deals are about to be “the new battleground” in college athletics. The Gonzaga athletic director envisions athletic departments investing heavily into telling the stories of their star players, building their individual brands and trying to make them attractive to corporations seeking to partner with college athletes.
“You can compete in an open market for the advantage of your program, versus trying to beat the rules,” Standiford said. “Play by the rules — just do it better than anybody else.”
NIL
DJ Lagway Transfer Sparks Wild College Football Portal Season With NIL Market
DJ Lagway’s bails on Florida looking for greener pastures in the transfer portal.
Here we go, the college football transfer portal is three weeks away from opening, and we already have one significant name deciding it’s time to move on, with Florida quarterback DJ Lagway announcing his intentions on Monday.
The Gators prized recruit in Billy Napier’s first year is moving on, and I hope college football fans are ready for what is set to be a wild month of movement. Unfortunately for Florida and Lagway, it seemed as though both needed a fresh start.
Florida’s New Coach Has A Chance To Turn DJ Lagway Into A Monster, Or Another Lesson On NIL Risks
While fans of the program were ecstatic when the 5-star committed to Florida, the expectations exceeded reality. Even though Lagway ended the 2024 season with a bang, the offseason shoulder surgery felt like a catalyst for things to come. Not once during the 2025 season did he look comfortable in the pocket, and neither did his throwing motion.
But, the bigger question is what will happen over the next four weeks in terms of others deciding to look for a better opportunity?
After Sherrone Moore Scandal, Michigan Board Orders Investigation Into Athletic Department
Payments Are Being Completed, New Destinations Await
One of the most interesting parts of this past summer came when schools were racing to the finish line before the House Settlement was complete.
Needing to beat the ruling, programs were financially taking care of contracts with front-loaded deals that saw athletes cashing lump-sum checks to help offset the $20.3 million roster caps that schools were forced to stay under.
Don’t forget that a lot of players are receiving final payments over the next few weeks from pervious contracts, though some even signed long-term deals that could have them owing the former school money.
NIL Collectives Are Back In The Game Like They Never Left, As House Settlement Lawyers Reach Agreement
This meant the majority of payments to athletes were taken care of from the start. But, this also led to players potentially having to pay back some of that money if they were intending to leave. It could be anywhere between $30,000 to the high six-figures, but players are going to take what they eventually earn at their next school, and pay back their previous team.
I don’t know if you’d want to call it a ‘buyout’, but more of a repayment plan. And, while some might think the market will settle down, the College Sports Commission not having enforcement in place right now could complicate matters.
But, are boosters getting tired of spending money on lackluster results?
Return On Investment Fatigue Is Real For Boosters
Whether a school wants to admit it or not, there are plenty of high-dollar donors across the country that have grown tired of the lack of ROI.
Let’s be clear, these boosters are not going to be happy if the school they donate to is not holding up a trophy at the end of each season. That’s a given. But, even while some colleges continue to say they are in great shape when it comes to roster retention and receiving that extra $10-15 million from outside sources.
Heck, Monday morning, current Tulane, and Florida, coach Jon Summrall announced he was donating $100,000 to the Green Wave for its ‘Talent Fund’. Yes, that’s what some are calling this period of buying players.
What Happens When College Athletes Don’t Disclose NIL Deals In House Settlement Era? Backdoor Deals Return
The reason why LSU was so hellbent on making it known that they would be providing Lane Kiffin with at least an extra $10-15 million in NIL money centers around the shiny new toy they hired to become the head coach.
Being able to actually spend that type of money will rely on schools making sure they can make this all look legitimate. This is the part that is intriguing. How do you funnel the money?
You can expect some pretty big names to test the waters that are also known as the ‘transfer portal’. Will every player that makes an announcement end up leaving for a different school? No, it’s also a bargaining tool, just like coaches using other openings to garner a new contract at their current school.
But, this will certainly turn into a pretty wild month for programs across the sport of college football. And, DJ Lagway was the first big name to kick things off.
NIL
Florida coach Jon Sumrall donates $100,000 to Tulane’s NIL fund
Florida’s newly hired head coach, Jon Sumrall, has made it clear he intends to leave the Tulane program in a better place than he found it.
After two seasons with the Green Wave, Sumrall is headed to Gainesville, though not before helping lead the program through the remainder of the 2025 season, with Tulane set to take on No. 6-seeded Ole Miss Saturday in Oxford in the College Football Playoff’s first round.
Along with continuing to coach his team, unlike former Rebels head coach Lane Kiffin, who’s now in Baton Rouge at LSU, Sumrall chose not to poach commits from Tulane ahead of Early Signing Day.
“I Zoomed with my signees or my commits at Tulane, and I told them to sign at Tulane because I’m not trying to poach their class,” Sumrall said at his introductory press conference in Gainesville. “I want those guys to go play there.”
Now, Sumrall has taken another step in ensuring the Green Wave remain competitive after he’s no longer in New Orleans.
Sumrall has donated $100,000 to the Green Wave Talent Fund in support of newly promoted head coach Will Hall.
The six-figure gift to the Green Wave Talent Fund, Tulane’s associated NIL collective, will aid Tulane’s ability to recruit, retain, and develop collegiate athletes.
“Tulane University and New Orleans are special to me and my family. Ginny and I are honored to support the Green Wave Talent Fund because we believe in the vision of Tulane Athletics and want to contribute to the continued success of its student-athletes. The future is incredibly bright, and we are excited for Will Hall and his family to be part of it,” Sumrall said. “Coach Hall possesses a keen understanding of Tulane University and its football program, along with a passion that greatly benefits the Green Wave. As a leader, he cares deeply about helping others reach their full potential and is dedicated to equipping them to achieve that goal in every way possible. He has our family’s full support, and we wish him nothing but success as he leads Tulane Football!”
It’s not the first time the Sumrall family has looked to invest in Tulane’s continued success; In 2024, they joined the Olive & Blue Society through a recurring philanthropic commitment to Tulane Athletics.
Sumrall’s high regard for the program is clear, and he’s taken another step to ensure the program won’t experience a significant decline now that he’s no longer leading the program.
“We are grateful to Jon and Ginny for this incredible gift,” David Harris, the Ben Weiner Director of Athletics Chair, said in a statement. “Their leadership and generosity will have a direct and lasting impact on our student-athletes as we continue to grow and elevate Tulane Athletics.”
NIL
Brendan Sorsby, DJ Lagway could be Tennessee football quarterback picks
Updated Dec. 15, 2025, 12:57 p.m. CT
Tennessee football coach Josh Heupel hasn’t announced that the Vols are in the transfer market for a 2026 quarterback, but there are strong indicators.
UT starter Joey Aguilar has exhausted his eligibility unless there’s movement in Diego Pavia lawsuit challenging the NCAA eligibility rules. Time is running out on that possibility.
Redshirt freshman Jake Merklinger is expected to enter the transfer portal, but he hasn’t announced his plans. Freshman George MacIntyre was a lauded recruit, but he barely played for the Vols this season. Five-star freshman Faizon Brandon will enroll in January, but starting a true freshman could be risky in the ultra-competitive SEC with College Football Playoff bids on the line.

If Aguilar can’t return and Merklinger enters the portal, Tennessee will need a transfer quarterback to fill at least a three-person position group. The question is whether the Vols would add a surefire starter or a optional starter to compete with MacIntyre and Brandon.
These quarterbacks have announced they’ll enter the portal when it opens Jan. 2 and could be options for the Vols.
Brendan Sorsby (Cincinatti)
Brendan Sorsby was a three-star recruit in the 2022 class, who has overachieved to become a productive dual-threat college quarterback. He spent two seasons at Indiana, including a redshirt year, and the past two seasons at Cincinnati’s starter.
In his college career, Sorsby has passed for 7,208 yards, 60 TDs and 18 interceptions. And he has rushed for 1,305 yards and 22 TDs. He has tossed more than one interception in only three of his 35 career games.
In the 2025 season at Cincinnati, Sorsby passed for 2,800 yards, 27 TDs and five interceptions. He ranked second in the Big 12 in passer rating. And he rushed for 580 yards and nine TDs.

Sorsby makes a lot of sense for Tennessee. He’s an accurate passer who rarely throws interceptions, and he can run the ball. Last summer, Sorsby told ESPN’s Greg McElroy that Tennessee’s Neyland Stadium is where he’d love to play a game because he watched a couple of games there as a kid.
He is reportedly exploring his NFL draft stock, but a sizable NIL payout likely could keep him in college. He has one season of eligibility remaining.
DJ Lagway (Florida)
DJ Lagway was a five-star recruit and the No. 2 quarterback in the 2024 class, according to 247Sports Composite. At Florida, he displayed flashes of elite talent but also inconsistency, a rash of turnovers and tendency for injuries.
Lagway completed 62% of his passes for 4,179 yards, 28 TDs and 23 interceptions over two seasons with the Gators. And he rushed for 237 yards and one TD. In the 2025 season, Lagway passed for 2,264 yards, 16 TDs and 14 interceptions, which led the SEC.
Lagway would be an intriguing project if Heupel can tap into his talent and reduce his interceptions. He has two seasons of eligibility remaining.

Dylan Raiola (Nebraska)
Dylan Raiola was a five-star recruit and the No. 3 rated quarterback in the 2024 class. He has spent the last two seasons at Nebraska. In November, he suffered a season-ending broken fibula, so any team picking him up must consider that.
Raiola has completed 69% of his passes for 4,819 yards, 31 TDs and 17 interceptions over two seasons. In the 2025 season, he completed 72% of his passes for 2,000 yards, 18 TDs and six interceptions.
Raiola has two seasons of eligibility. He is a five-star talent who appeared to turn the corner as an accurate, productive passer this season.

Kenny Minchey (Notre Dame)
Kenny Minchey, a native of Hendersonville, Tennessee, was a four-star recruit in the 2023 class out of Pope John Paul II. He signed with Notre Dame after initially committing to Pittsburgh.
Minchey showed promise at Notre Dame, but he was squeezed out of competitions for the starting job. In three seasons (including a redshirt year), he completed 23 of 29 passes for 212 yards. And he rushed for 96 yards and two TDs.
Minchey has played only 10 games and never started. He has two seasons of eligibility remaining. If Tennessee added him from the portal, he would not arrive as the surefire starter. Instead, he would compete with MacIntyre and Brandon for the starting job and round out the quarterback group.
Adam Sparks is the Tennessee football beat reporter. Emailadam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.
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NIL
Jon Sumrall donating $100,000 to Tulane’s NIL fund
Dec. 15, 2025, 12:33 p.m. ET
Whenever Tulane’s run in the College Football Playoff comes to an end, so too will Jon Sumrall’s time at the school, with the second-year Green Wave coach headed to Florida.
Before he departs, though, he’ll be leaving something behind for his soon-to-be-former employer.
Sumrall and his wife, Ginny, are making a $100,000 donation to the Green Wave Talent Fund, a university initiative to expand NIL opportunities for Tulane athletes, the school announced on Monday, Dec. 15.
In two seasons with the Green Wave, Sumrall went 20-7, including an 11-2 mark this year that helped them win the American Conference and earn a spot in the playoff, where they’ll take on Ole Miss in the first round on Saturday, Dec. 20.
Though he was hired away by Florida late last month, he’ll be coaching Tulane throughout the playoff. That transition has been aided by the Green Wave hiring one of Sumrall’s assistants, pass game coordinator Will Hall, as his successor.
“Tulane University and New Orleans are special to me and my family,” Sumrall said in a statement. “Ginny and I are honored to support the Green Wave Talent Fund because we believe in the vision of Tulane Athletics and want to contribute to the continued success of its student-athletes. The future is incredibly bright, and we are excited for Will Hall and his family to be part of it.
“Coach Hall possesses a keen understanding of Tulane University and its football program, along with a passion that greatly benefits the Green Wave. As a leader, he cares deeply about helping others reach their full potential and is dedicated to equipping them to achieve that goal in every way possible. He has our family’s full support, and we wish him nothing but success as he leads Tulane Football!”
The money could be useful for Tulane, which has excelled under Sumrall despite losing talented players to bigger programs with more NIL resources. After the 2024 season, the Green Wave lost starting quarterback Darian Mensah and leading rusher Makhi Hughes to Duke and Oregon, respectively, with Mensah signing a deal worth a reported $8 million.
Since accepting the position at Florida, Sumrall has joked about balancing two FBS head-coaching jobs at once. His profile photo on X, the social media platform formerly known as Twitter, is a picture of him in half Florida attire and half Tulane attire. In a post last week, he wrote that “I’ve got 2 Phones, 2 Jobs & 2 hours of sleep.”
In four years as a head coach, Sumrall is 43-11. Prior to Tulane, he spent two years at Troy, where he went 23-4 and won a pair of Sun Belt championships. At Florida, he’ll take over a struggling program that has finished with a losing record in four of the past five seasons.
NIL
Georgia Sues Former Linebacker in NIL Case That Could Set Precedent
The University of Georgia Athletic Association (UGAA)’s NIL lawsuit against former linebacker Damon Wilson II, who transferred to Missouri earlier this year, could become a standard type of litigation as more and more athletes sign NIL deals with one school and then transfer to another.
The specific legal dispute is straightforward: UGAA claims that Wilson, 20, breached his NIL contract with Classic City Collective (CCC)—a Georgia-aligned former NIL collective—and failed to pay a liquidated damages provision that was triggered upon breach.
A four-star recruit from Venice High School (Fla.), Wilson played for the Bulldogs in the 2023 and 2024 seasons and, while on the Tigers in 2025, earned second-team All-SEC recognition as he amassed nine sacks—tied for third-best in the SEC.
According to litigation records at Athens-Clarke County (Ga.) Superior Court, Wilson signed a 13-month, $500,000 NIL deal with CCC on Dec. 21, 2024. The deal runs from Dec. 1, 2024, to Jan. 31, 2026 and was contingent on Wilson being enrolled as a student at Georgia and part of the football team. He was paid $30,000, his first monthly licensing fee payment, on Dec. 25, 2024. UGAA emphasizes that Wilson accepted this payment, meaning the contract went into effect. On Jan. 6, 2025, Wilson announced he was entering the transfer portal, a move that Georgia says constituted a breach of the NIL deal. About a week later Wilson withdrew from Georgia and began the process of transferring to Missouri. It’s unknown how much money Wilson received to transfer to Missouri.
Georgia moved to close CCC over the summer, when U.S. District Judge Claudia Wilken granted final approval of the House settlement, and has partnered with Learfield on NIL matters. Relevant to the school’s dispute with Wilson, CCC assigned its Wilson contract to UGAA, meaning the athletic association has the legal right to enforce the contract.
UGAA argues that under the NIL deal’s liquidated damages clause, Wilson, as the licensor, must pay all remaining license fees that would have been payable. The remaining value, according to court filings, is $390,000.
In May, attorney Spence Johnson wrote a demand letter to Wilson on behalf of CCC. The letter told Wilson that while CCC “does not want to unnecessarily undermine your financial future,” CCC also “insists that its student athletes be accountable for promises they make.” Wilson was told he had 14 days to pay or else CCC would “pursue legal action against you based on your breaches” of the NIL deal.
In August, Johnson wrote another letter to Wilson. Johnson said that UGAA had been assigned Wilson’s NIL deal with CCC. The letter indicated Wilson didn’t pay as demanded and that the NIL deal calls for arbitration to resolve disputes. In October, UGAA, through Johnson, filed a lawsuit to compel arbitration, with the complaint stating that Wilson hasn’t responded to demand for arbitration. There is no attorney listed for Wilson and it does not appear from the court docket he has responded to the litigation.
The actual legal controversy—alleged breach of contract—is ordinary, but the circumstances are extraordinary. A university, through its athletic association, is suing a former student athlete who transferred for reneging on his NIL deal.
A lawsuit like UGAA v. Wilson would have been inconceivable five years ago, but in the new college sports world, it’s the kind of case that could become more common.
Through antitrust litigation and accompanying settlements, college athletes can now transfer without sitting out of sports for a period of time. That approach is consistent with college students in general as they can transfer schools, but typical college students aren’t signing NIL deals.
There’s plenty of money to be made, too, for power conference football players to switch schools. University-aligned NIL collectives can pay athletes, some of whom also stand to benefit from the injunctive relief portion of the House settlement. Participating colleges can directly pay athletes a share of up to 22% of the average power conference athletic media, ticket and sponsorship revenue, with $20.5 million pegged as the initial annual cap. There are thus three buckets of money for some college athletes: revenue share, NIL deals and athletic scholarships.
And playing in college could become something of a career depending on the ultimate trajectory of antitrust litigation brought by Vanderbilt quarterback and former JUCO transfer Diego Pavia—the runner-up for the 2025 Heisman Trophy—and other seasoned college athletes. They wish to continue playing college football past the NCAA eligibility clock, which limits eligibility to four seasons of intercollegiate competition, including JUCO and D-II play, within a five-year period.
College sports, at least football at power conference schools, resembles professional sports—except without free agency restrictions and similar player restraints found in the NFL. Those restraints are lawful because the NFL collectively bargains them with the NFL players association. They are thus protected by the non-statutory labor exemption, which reflects U.S. Supreme Court decisions that provide antitrust immunity for bargained rules relating to wages, hours and other working conditions. The non-statutory labor exemption can’t apply in college football because the athletes are, for now at least, not recognized as employees and under labor law only employees can unionize.
Unless and until college football players are recognized as employees who in turn unionize, cases like UGAA v. Wilson could happen again and again. That’s not necessarily a bad thing, it’s just a reflection of the chaotic blend of pro and amateur sports known as modern day power conference football.
NIL
Billy Napier back in Sun Belt at James Madison. It’s a changed world from Louisiana-Lafayette days
Billy Napier thrived in the Sun Belt Conference before. Now he’s back in taking over at James Madison. But it’s a very different landscape since he won big at…
HARRISONBURG, Va.(AP) — Four years ago, Billy Napier walked away from a Sun Belt Conference powerhouse he had built at Louisiana-Lafayette. It was, in part, because he wasn’t sure how that program would handle the financial challenges of new rules allowing college athletes to profit from their name, image and likeness.
Four years later, Napier is returning to the league with James Madison. And the Dukes’ ability to compete financially was one of the main drivers behind his decision to become the successor to UCLA-bound Bob Chesney.
“This place has what it takes to dominate the competition for sure,” Napier said of a program ranked No. 19 in the AP Top 25 and headed to the College Football Playoff.
Napier went 40-12 in four seasons at Louisiana-Lafayette, dominating Sun Belt competition. His Ragin’ Cajuns won the Western Division all four years he was there and claimed league championships in his final two seasons. He was twice named the league’s coach of the year.
But after posting a 12-1 record and his second Sun Belt title in 2021, Napier left for Florida.
“I stayed at Louisiana after Year 2 when we had opportunities, after Year 3 when we had opportunities,” Napier said. “And we probably, truth be known, would have stayed longer if it wasn’t for NIL. Because we know that was coming. We knew that roster was going to be tough to keep together.”
Changed landscape
Napier went 22-23 at Florida, starting this season 3-4 when he was fired in his fourth year leading the Gators.
As he surveyed the landscape, considering his future, he thought a lot about how college football had changed since he first took over at Louisiana-Lafayette in 2018. The NIL rules allowing college athletes to cash in on their fame went live in summer 2021, while this year marked the arrival of revenue sharing following the $2.8 billion House antitrust settlement.
“It’s very different,” Napier said. “Obviously (revenue sharing) is ultimately a huge difference maker at the Group of Six level. Now, you evaluate jobs relative to alignment, resources — which basically means building infrastructure and hiring a great staff — and then the rev share that allows you to compensate really good players.”
Napier said that, the transfer portal and roster limits following the House settlement have changed the game since he last coached in the Sun Belt.
“But ultimately, football’s football,” Napier said. “We’re going to need to evaluate well. Basically going to recruit a high school cycle each year. Then you’re going to recruit a portal cycle each year. Then start over.”
Those changes aren’t something Napier is thinking about in the abstract.
He jumps right into one of the most awkward positions in the country — seeking to retain players of a CFP-bound team while their current coach presumably is hoping to take some of the Dukes’ top talent with him west to UCLA. (No. 12 seed JMU faces No. 5 Oregon on Saturday night.)
“I’m for transparency,” Napier said. “Let’s rip the Band-Aid off. Who are you taking? And who wants to go?”
Roster management
When Curt Cignetti left JMU for Indiana, he took 13 of the program’s top players with him. That group includes the Hoosiers’ leader in rushing touchdowns (Kaelon Black), its leader in receiving scores (Elijah Sarratt), its leader in pass breakups (D’Angelo Ponds) and its second-leading tackler (Aiden Fisher).
Nine former JMU players started multiple games this season for top-ranked Indiana, which beat then-No. 2 Ohio State for the Big Ten Conference title and is the top seed in the 12-team playoff.
Chesney had to rebuild JMU almost entirely from scratch. He brought in 58 new players his first season.
Athletic director Matt Roan said he and Chesney navigated the entire season with openness and honesty, starting with UCLA’s first inquiries about Chesney after Week 3. That gives him confidence that Chesney and Napier will be able to work simultaneously and professionally toward the future of both coaches’ programs.
“We were very transparent throughout,” Roan said. “The day that UCLA announced that DeShaun Foster was being removed as the head coach, they started calling. And every program in America started calling. And we would have those open, honest conversations about where things could go. We’ve been the adults in the room.”
JMU president Jim Schmidt expressed confidence the Dukes will remain successful under Napier no matter how the fight over players turns out.
“I have no doubt that we may lose some talented players to UCLA,” Schmidt said. “We certainly lost some talented players to Indiana. I believe that we will retain the right players and I believe Coach Billy will bring some great players to round that out.”
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