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As two branches of government consider joining the NIL fray, confusion continues in the post …

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As two branches of government consider joining the NIL fray, confusion continues in the post ...

Less than three weeks into the official start of revenue sharing and other House v. NCAA settlement initiatives and there has only been more speculation and questions. Conversations over the future of the sport and NIL have been littered with talks of shady money being thrown around more than ever. The rules are unclear and feature too many workarounds. It appears as if no one fully grasps what is going on, and different actors are trying to maximize what they can do amongst the chaos. While there is so much more to come, here is what we know so far.

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Schools and those in school ecosystems have been attempting to use a variety of unique workarounds and loopholes to revenue sharing. There is widespread belief that schools are using variations of several tactics. Schools are throwing around “fake money” that they’re not sure they can pay, making offers that would put them way over the revenue sharing cap.

Schools are also still utilizing third-party collectives to pay current players and high school recruits with deals that the NCAA believes are pay-to-play. Collectives are promising NIL deals despite the fact that the NCAA believes those kinds of NIL terms cannot be used as a recruiting inducement and that they don’t serve a necessary “valid business purpose.” Meanwhile, several different state laws allow for high school aged prospects to make money off of NIL in spite of what the NCAA says, and even says the law of the land supersedes the regulations of the NCAA.

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Schools are also negotiating revenue sharing deals before August 1, the date the NCAA says is the earliest those negotiations can take place. Revenue sharing deals are the result of a term of the House settlement that allows for schools to share up to $20.5 million of revenue with student-athletes.

Beyond this, a select amount of programs had the financial flexibility to anticipate the impacts of revenue sharing and stay ahead of the curve. Collectives that were wealthy and smart enough front-loaded their roster with millions of dollars of third party NIL deals in the spring to pay for this year’s roster. Those schools now now have a massive advantage. By doing this, schools were able to finalize NIL deals with players without having to be processed through NILGo.

And NILGo has created nothing but problems.

NILGo is the Deloitte/College Sports Commission-run clearinghouse that reviews all NIL deals over $600. Over 12,000 athletes and 11,000 school officials have registered. NIL deals must “have valid business purpose,” according to the clearinghouse’s website. NILGo was created by the College Sports Commission as a result of Judge Claudia Wilken’s approval of the House settlement, which refers not to the U.S. House of Representatives but rather Grant House. House was a Division I swimmer at Arizona State University and one of the first athletes to challenge the NCAA’s limits on athlete compensation. His co-plaintiff was former Oregon and TCU basketball player Sedona Prince.

The two newly-created regulatory bodies created by the Power Conferences in the College Sports Commission and NILGo have been extremely slowed down and tied up in legal issues associated with the House settlement. According to Yahoo, the attorneys for House recently sent a letter to the NCAA demanding that they retract the guidance that states third party NIL deals crafted with collectives do not serve a valid business purpose and cannot be approved.

This is the main dispute coming from the CSC and NILGo.

The request to remove the “valid business purpose” language is a telling sign that student-athletes want fewer obstacles toward payments, and also that the NCAA’s efforts to stymie the existence of collectives is an uphill climb. The “valid business purpose” restriction is one that looks like the kind the courts have regularly slapped in litigation involving the NCAA.

One potential obstacle for the student-athletes could be the SCORE Act, which is making its way through the U.S. House of Representatives. The act is seen as a clean-up for college sports in that it provides stability via one system of rules as opposed to varying regulations passed by the different states.

Critics believe that it limits players too much as it restricts their NIL eligibility and provides them with less overall flexibility such as no ability to unionize. However, it is a “student-athlete first” deal in how many protections it provides players such as scholarship and injury protections, healthcare, and agent assistance. It requires schools to offer academic and health support. The SCORE Act also restricts the use of student fees to fund athletics, safeguards smaller athletic programs and Olympic sports, and bans the classification of athletes as employees.

That final piece is significant if you care about college sports remaining unique from professional sports. The act also comes with a great deal of NIL oversight and limited antitrust exemptions for the NCAA. It will also override state NIL law, establishing federal uniformity. That has pros and cons for all parties.

The SCORE Act could be a pivotal shift as it aims to balance order in NIL, athlete protections, and NCAA interests. But it’s still in flux, with big implications for athlete agency, funding models, and the overall economics of collegiate sports. Plus, President Donald Trump is reportedly considering signing an executive order regarding NIL and college sports, which would bring with it a different set of issues.

Texas’ model consolidates brand development, deal execution, and media content under one roof while the Texas One Fund remains a separate entity independent from the university as it tries to craft NIL deals that fit into the limits, if there are any, of the House settlement. Putting brand development on the newly created Longhorn Sports Agency alongside Learfield increases efficiency and control but may consign athletes to a narrower “official” partner pool. Meanwhile, the Texas One Fund allows for Texas to pay its players outside the $20.5 million cap for the entire athletic department via crafting for-profit deals with Austin and Texas based businesses. But as mentioned, collectives and their role are under intense scrutiny.

The early days of revenue-sharing have demonstrated that we are far from stability in college athletics. Legal ambiguity, institutional opportunism, and regulatory delays have created more confusion than clarity. As schools scramble to find advantages within gray areas, it’s clear the landscape is constantly evolving. Even the battlefield where these issues will be decided seems to change from one branch of government to another at a moment’s notice.

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As the rules get rewritten in real time, schools like Texas are trying to get ahead of the game while some schools are still reacting. As the chaos continues, the need for an enforceable NIL structure has never been more dire. And if not enforceable NIL structure, then something that makes it possible to know what’s legal and what’s not.

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Tennessee AD Danny White calls for collective bargaining to fix college sports

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The Transfer Portal has yet to open, but there are already players announcing they’ll be entering. Oftentimes, that’s as coaches tamper with other rosters and offer improved NIL or revenue-sharing deals. Now, Tennessee Volunteers athletic director Danny White believes he has a solution.

White took to Twitter on Wednesday. There, he quoted a post from Dan Wolken of Yahoo Sports, saying, “Everyone in college sports knows the solution, they just don’t have the stomach (yet) to execute it.” Wolken himself was responding to a complaint from Missouri head coach Eli Drinkwitz regarding tampering. That solution, which White wanted to highlight, is collective bargaining with the players.

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This,” Danny White wrote. “There is a pathway to build a much healthier environment for college athletics within the current laws of our country – it’s called collective bargaining. It will be complicated, hard, and likely not perfect, but it’s far past time that we roll up our sleeves and do the work.”

Collective bargaining is relatively common in the United States and in professional sports. In essence, it’s when representatives, usually a union, negotiate on behalf of a group of employees with the employer. They do so to come up with legally binding agreements on contracts, wages, hours, working conditions, and other considerations.

This would be a seismic shift for college sports because of the reality that collective bargaining fundamentally involves employees. That’s a status that colleges and the NCAA have been very tentative to give to student-athletes.

There are a few benefits to collective bargaining. In particular, as the NCAA has lost court battles, forcing it to allow things like NIL and unlimited transfers, this would be a legal agreement that would set some rules in stone. For instance, the maximum that a program spends, how often players can transfer, and multi-year contracts could all be negotiated.

Danny White is far from the only one who has suggested that collective bargaining could help college sports and tampering, in particular. When the Transfer Portal was cut down to one window, former player Chase Daniel called it smart and called for collective bargaining. ESPN’s Rece Davis did the same, calling for collective bargaining to end tampering.

Separately, 23 different Power Four GMs backed collective bargaining in a closed-door Athletes.org meeting in August. That group, which didn’t have any names attached, “agreed in unison” that it would be the best path forward for college sports.

For his part, Danny White has been out in the open, pushing for major changes in college sports before. In the past, he’s shared a proposal to establish a national organization to employ and unionize athletes. Of course, those changes still appear to be a long way away.



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Big 12’s Brett Yormark says college athletics needs legislation that’s stalled in Congress :: WRAL.com

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ARLINGTON, Texas (AP) — Big 12 Commissioner Brett Yormark says legislation currently stalled in Congress is needed to regulate college athletics and put a stop to what he essentially calls uncapped spending for name, image and likeness in football.

“Let me be clear about this,” Yormark said Saturday before the Big 12 championship game between No. 5 Texas Tech and 11th-ranked BYU at the home of the Dallas Cowboys. “The House of Representatives must do what is right for over 500,000 student-athletes and pass the SCORE Act. We must protect their future, their well-being and their fair treatment. They deserve action and not excuses.”

An effort backed by the NCAA, the U.S. Olympic organization and the White House faltered in Congress this past week, with opponents raising concerns over the wide-reaching power it gives the governing body of college sports and its most powerful programs.

The NCAA and Division I conferences portray the legislation as codifying the rules created by the multibillion-dollar lawsuit settlement that allows college players to be paid, providing clarity that supporters say is long-needed.

House Republican leaders had planned to push the bill to a final vote this past week. But those plans were abruptly scrapped after a procedural vote to advance the bill nearly failed.

Yormark said he supports the revenue-sharing model that is part of the settlement and agrees with those who believe NIL spending on top of the $20.5 million could be destabilizing for college sports.

UCF coach Scott Frost said on national signing day this week he thinks college football is “broken” because of unregulated spending on players.

In 2017, Frost led the Golden Knights to a 13-0 record without a bid in the College Football Playoff, which included four teams at the time, before getting fired in the middle of a fifth unsuccessful season at Nebraska, his alma mater. UCF, which was in the American Conference for Frost’s first stint but has since joined the Big 12, went 5-7 in his return this year.

“I will be spending time with the commissioners next week on some of the challenges and issues that face collegiate athletics, and we’re working through them,” Yormark said. “But I want you to understand that nothing’s broken in this system. And I respect Scott. But nothing’s broken. It’s all about progress, not perfection. There is no perfection in any industry, but there is progress, and we’re making great progress.”

Yormark is ready for 16-team playoff

Yormark said he believes in the playoff model with five automatic bids, even if it might cost the Big 12 a second team this season. That scenario also fits his opinion that the CFP needs to be 16 teams — with 11 at-large bids — instead of the current 12.

“I believe that on a percentage basis, when there’s 136 FBS (bowl subdivision) schools, the number 12 is too low,” Yormark said. “We need more access for all the right reasons. And I’m very consistent about that.”

Yormark indicated he doesn’t think the playoff will expand for 2026, even with an extra eight weeks to try to reach an agreement. The new deadline is Jan. 23.

“I can tell you we’re working on it, but we can’t rush it,” Yormark said. “A lot goes into it. It’s not just about picking a number. You also have to look through a filter and say what are the unintended consequences of those decisions, which is what the commissioners and myself are working on. I’m not overly optimistic we’re going to be able to change anything for next year. But we’re in the lab.”

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Kentucky Basketball loses recruiting prediction for Christian Collins as NIL looms large

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Collins, a 6-foot-8, 200-pound forward from Bellflower, California, is widely regarded as one of the premier frontcourt prospects in the country. His blend of athleticism, scoring ability, and defensive versatility made him a major priority for Kentucky head coach Mark Pope and his staff as they work to build future recruiting classes.

According to Jacob Polacheck of KSR, Collins’ recruitment is being heavily influenced by NIL structure and contract details, a growing trend at the top of the recruiting landscape. That reality was addressed publicly earlier this month by Kentucky athletic director Mitch Barnhart during Will Stein’s introductory press conference as the Wildcats’ new football head coach.

Barnhart pushed back strongly against the perception that Kentucky is at an NIL disadvantage, saying, “Enough about ‘have we got enough?’ We’ve got enough.” He also emphasized that Kentucky will not compromise its standards to land recruits. “We’ve got to do it the right way,” Barnhart said. “We’re not going to break the rules. That’s flat-out.”

While Kentucky no longer holds a crystal ball prediction for Collins, the Wildcats are not out of the race. However, his recruitment now appears far more fluid, underscoring the increasingly complex balance between elite talent, NIL expectations, and long-term program philosophy in modern college basketball.



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Kentucky loses recruiting prediction for 5-star forward Christian Collins as NIL looms large

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Kentucky Basketball suffered a notable recruiting setback this week as 247 Sports national analyst Travis Branham removed his crystal ball prediction for the Wildcats to land class of 2026 5-star power forward Christian Collins. Branham originally placed the prediction in early November, fueling optimism that Collins could commit to Kentucky as the early national signing period approached. That announcement never came, and momentum has since cooled.

Collins, a 6-foot-8, 200-pound forward from Bellflower, California, is widely regarded as one of the premier frontcourt prospects in the country. His blend of athleticism, scoring ability, and defensive versatility made him a major priority for Kentucky head coach Mark Pope and his staff as they work to build future recruiting classes.

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According to Jacob Polacheck of KSR, Collins’ recruitment is being heavily influenced by NIL structure and contract details, a growing trend at the top of the recruiting landscape. That reality was addressed publicly earlier this month by Kentucky athletic director Mitch Barnhart during Will Stein’s introductory press conference as the Wildcats’ new football head coach.

Barnhart pushed back strongly against the perception that Kentucky is at an NIL disadvantage, saying, “Enough about ‘have we got enough?’ We’ve got enough.” He also emphasized that Kentucky will not compromise its standards to land recruits. “We’ve got to do it the right way,” Barnhart said. “We’re not going to break the rules. That’s flat-out.”

While Kentucky no longer holds a crystal ball prediction for Collins, the Wildcats are not out of the race. However, his recruitment now appears far more fluid, underscoring the increasingly complex balance between elite talent, NIL expectations, and long-term program philosophy in modern college basketball.



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Former college football star QB shuts down career move amid political rumors

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Less than two months after announcing his intention to run for lieutenant governor in Alabama, former three-time national champion Crimson Tide quarterback AJ McCarron has announced he will exit the race.

McCarron is seeking to rededicate himself to football, an effort that will require “100% of my focus, commitment, and attention that I was to give to the office of lieutenant governor, so it is time to end my campaign,” he said in a statement.

A historic career at Alabama

McCarron led the Crimson Tide to back-to-back BCS national championships in 2011 and 2012 and was part of the national title team as a redshirt player in 2009.

A native of Mobile, the quarterback became the first player at his position to win consecutive BCS titles and also received several of college football’s more prestigious awards, including the Maxwell, Johnny Unitas Golden Arm, and Kellen Moore Awards.

As a junior, McCarron established an Alabama record with 30 touchdown passes in a season, and broke Greg McElroy’s former record with 3,063 passing yards in a season during his senior campaign in 2013.

McCarron finished his Alabama career with a 36-4 overall record, completing almost 67 percent of his passes with 77 touchdowns and 15 interceptions.

McCarron in the NFL

The quarterback emerged as a fifth-round selection in the 2014 NFL Draft by the Cincinnati Bengals, playing as a backup for four years.

McCarron spent the next four seasons as a reserve first with the Oakland Raiders, followed by a stint with the Houston Texas, and finally the Atlanta Falcons.

From there, he played in the XFL with the St. Louis Battlehawks, a franchise that then moved to the United Football League.

McCarron’s political ambitions

The former quarterback star was running as a Republican for the second-highest office in his home state, a move he said was inspired by the murder of conservative political activist Charlie Kirk.

“Alabama’s conservative and cultural values are under attack from every direction,” McCarron said in his announcement for office.

“That’s why Charlie Kirk’s assassination affected so many of us so deeply. His example convinced me to get off of the sidelines, get into the game, and stand tall for our conservative beliefs.”

McCarron currently serves as a college football commentator as part of The Dynasty podcast, which he presents with fellow Alabama alum Trent Richardson and Crimson Tide broadcaster Chris Stewart.

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Jayden Maiava returning to USC on new NIL deal

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Dec. 17, 2025, 1:41 p.m. ET

USC will get its starting signal-caller back in 2026.

On Tuesday, the program announced that quarterback Jayden Maiava has signed a new NIL deal to return to the Trojans next season. Maiava, who previously played at UNLV, would have had a significant transfer portal market and also ranked as a top-10 quarterback prospect in the 2026 NFL draft, per ESPN’s Mel Kiper.

Maiava started 11 games at UNLV in 2023 before transferring to USC, where he ultimately lost the starting job to Miller Moss ahead of the 2024 season. However, amid subpar play from Moss, coach Lincoln Riley made a change as he started the final four games.



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