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B2B iGaming marketing overview: Timeless Tech and Amigo Gaming discuss core industry drivers

See the full article on our website: Learn more The role of industry events in B2B marketing Exhibitions and conferences such as SiGMA, SBC, and ICE remain essential in B2B iGaming marketing. These events provide invaluable opportunities for face-to-face interaction, allowing companies to showcase their products and build lasting relationships. In-person meetings continue to play […]

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See the full article on our website: Learn more

The role of industry events in B2B marketing

Exhibitions and conferences such as SiGMA, SBC, and ICE remain essential in B2B iGaming marketing. These events provide invaluable opportunities for face-to-face interaction, allowing companies to showcase their products and build lasting relationships.

In-person meetings continue to play a crucial role in building trust, even as digital transformation accelerates. Mitja highlighted: “Being present at events like SiGMA is about more than showing up; it’s about building trust and lasting relationships.

See our full event list and upcoming opportunities: Timeless Tech Exhibitions

Optimizing websites for lead generation:

Today, websites are crucial to lead generation. iGaming companies must optimize their sites to attract and engage the right audience.

Website content needs to be clear, compelling, and easy to navigate. Strong calls to action guide visitors to take the next step, whether it’s contacting the company, requesting a demo, or signing up.

Content marketing: Building authority and trust

Content marketing allows companies to demonstrate expertise, share game releases, and showcase industry insights.

For game providers, this approach builds trust and positions them as industry leaders. Rodrigo emphasized: “Content marketing shows we understand player engagement and market needs, which is key to long-term success.”

Public relations and social media

PR helps raise brand visibility and credibility. It’s also important for SEO and backlink generation. As for social media, LinkedIn remains the top platform for B2B marketing in iGaming.

Sharing product news, engaging with decision-makers, and showing the human side of the company helps build deeper connections. “LinkedIn is our most effective platform for relationship-building and lead generation,” Rodrigo noted.

The growing influence of AI in marketing

AI is transforming iGaming marketing by automating tasks, analyzing customer data, and optimizing campaigns.

While AI offers valuable insights, human creativity is still essential for strategic decisions. Mitja concluded, “AI assists with data, but human insight remains key to creating authentic marketing strategies.

Conclusion

B2B marketing in iGaming requires a blend of digital innovation, trust-building, and strategic partnerships. Industry events, optimized websites, and content marketing play a key role in success.

Leveraging AI while maintaining human creativity will help iGaming companies stay competitive in this dynamic space.

Contact us to explore collaboration

Source: GMB





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Western announces addition of Esports Co-Ed Team | Rocket Miner

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MTSU to offer esports majors next fall

MURFREESBORO, Tenn. (WKRN) — Middle Tennessee State University will offer two esports concentrations next semester. Classes will teach students about aesthetics, ethics, marketing and technology needed to create gaming-related content and streams, according to a release. The majors will provide esports players with skills in creating content and revenue streams along with minors to give […]

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MURFREESBORO, Tenn. (WKRN) — Middle Tennessee State University will offer two esports concentrations next semester.

Classes will teach students about aesthetics, ethics, marketing and technology needed to create gaming-related content and streams, according to a release. The majors will provide esports players with skills in creating content and revenue streams along with minors to give them specific skills within their professional interests.

Truck crashes into bridge over Murfreesboro Road in South Nashville

There will be two MTSU undergraduate concentrations: Esports and Gaming Content Creation housed in the College of Media and Entertainment and Esports Coaching offered by Leisure and Sport Management in the College of Behavioral and Health Sciences.

“Students will have the opportunity to learn about the variety of skills needed in the esports industry and learn specialized skills in areas in which they want to focus,” said Richard Lewis, esports and content creation coordinator associate professor, in a release. “There are hands-on experience opportunities working with the MTSU Esports club and a number of community organizations while earning their degree.”

  1. MTSU esports

    The Level Up Arena, located on the second floor of Middle Tennessee State University’s Student Union Building, opened last fall and is open to students across campus and will be used as a learning lab for students in the new esports concentrations offered beginning in the fall of 2025. (Courtesy: MTSU)

  2. MTSU esports

    The Level Up Arena, located on the second floor of Middle Tennessee State University’s Student Union Building, opened last fall and is open to students across campus and will be used as a learning lab for students in the new esports concentrations offered beginning in the fall of 2025. (Courtesy: MTSU)

The development of the esports program will “give students pathways to the needed skills and a degree for an industry that was previously unavailable in the region.”

Neighborhood News: Stories impacting your community | Read More

Esports majors will have access to the Level Up Arena in the student union and the Gaming Lab in the Business & Aerospace building, which is equipped with gaming PCs and Nintendo Switch consoles.

The average annual pay for a job in the esports industry in the United States is reportedly $156,348 a year with available positions like professional player, content creator, influencer, broadcast manager, social media manager, talent manager, team publicist, coaching, assistant coach, events manager, general manager, game analyst, commissioner and more.

Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

For the latest news, weather, sports, and streaming video, head to WKRN News 2.



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Western Wyoming Community College Adding Co-ed Esports Team

IS Lab computer arena. The computers the team will be using to compete with. Photo from Western ROCK SPRINGS — Western Wyoming Community College announced Tuesday that it will add esports as its sixth varsity sport beginning in fall 2025. Esports, one of the fastest-growing activities on college campuses, features online competitions between schools. The […]

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Western Wyoming Community College Adding Co-ed Esports TeamWestern Wyoming Community College Adding Co-ed Esports Team





IS Lab computer arena. The computers the team will be using to compete with. Photo from Western

ROCK SPRINGS — Western Wyoming Community College announced Tuesday that it will add esports as its sixth varsity sport beginning in fall 2025.

Esports, one of the fastest-growing activities on college campuses, features online competitions between schools. The Western Mustangs will launch a co-ed team that will practice and compete against other institutions across the country.

According to the National Junior College Athletics Association Esports (NJCAA-E), “there are more than 400 high school and 300 college and universities currently supporting esports programs across North America and it is becoming clear that collegiate esports are paving the future of the Esports industry.”

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Esports began gaining traction in higher education in the early 2010s as colleges and universities recognized the popularity of competitive gaming and formed official teams. Many programs now foster both competition and career opportunities in the gaming industry.

Lu Sweet, Western Athletic Director, stands in the IS Lab that will be used for Esports. Photo from Western Wyoming Community College

“The addition of an Esports program within Mustang Athletics provides us with a great opportunity to extend the mission of Western Wyoming Community College to a wider audience,” said Lu Sweet, Western’s athletic director.

Esports student-athletes will be required to meet the same eligibility standards as other Mustang athletes, including being full-time, degree-seeking students, maintaining academic eligibility, and progressing toward a degree.

“We look forward to identifying our first head coach and working alongside that person to help guide our strategies for recruiting and developing our student-athletes,” Sweet said.

The team will compete in an upgraded gaming arena inside the Western IS Lab on the Rock Springs campus. League affiliation and specific game titles will be determined once a head coach is hired, the college said.





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Alpha School partners with Guidepost Montessori to open K-3 elementary micro schools, expanding AI-powered model — EdTech Innovation Hub

New Alpha Schools are due open in Charlotte (NC), Raleigh (NC), Folsom (CA), Palm Beach (CA), Chantilly (VA), Lake Forest (CA), Austin (TX) and Plano (TX) this autumn.  The partnership with Guidepost Montessori will allow Alpha to reduce the typical one- or two-year timeline usually required to open new schools. “The demand for Alpha’s educational […]

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New Alpha Schools are due open in Charlotte (NC), Raleigh (NC), Folsom (CA), Palm Beach (CA), Chantilly (VA), Lake Forest (CA), Austin (TX) and Plano (TX) this autumn. 

The partnership with Guidepost Montessori will allow Alpha to reduce the typical one- or two-year timeline usually required to open new schools.

“The demand for Alpha’s educational model has exceeded all expectations,” explains MacKenzie Price, Co-founder at Alpha School. “This partnership with Guidepost allows us to grow faster than ever—without compromising the core elements that make Alpha special. We’re giving families immediate access to a school where children fall in love with learning, build academic mastery while learning life skills from a very young age.”

Students at Alpha Schools typically spend just two hours each morning learning core academic subjects using personalized, AI-powered tools. In the afternoons, they spend time developing real-world skills such as critical thinking, public speaking and entrepreneurship. 

Alpha School says is partnership with Guidepost Montessori will allow it to launch micro schools that help it retain its small-group, personalized learning experience while expanding quickly in response to demand. 

“Families everywhere are realizing that academic excellence doesn’t have to come at the expense of joy, purpose, or curiosity,” adds Price. “At Alpha, we’re transforming early education by helping young students build strong reading and math foundations in just two hours a day. The rest of their time is spent exploring hands-on, play-based workshops that teach creativity and collaboration while leaning into students’ personal passions. It’s a model that keeps kids engaged, confident and genuinely excited to come to school.”

RTIH AI in Retail Awards

Our sister title, RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers’ businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work – resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.



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Top players vie for Esports World Cup glory in Saudi Arabia

Armed by the support from football superstar Cristiano Ronaldo, the Esports World Cup 2025 (EWC) got underway on July 7 in the Saudi Arabian capital of Riyadh. The mega event, which will run until August 24, will feature the world’s top esports players and clubs, allowing fans to enjoy gaming, culture, and entertainment. This year’s […]

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Armed by the support from football superstar Cristiano Ronaldo, the Esports World Cup 2025 (EWC) got underway on July 7 in the Saudi Arabian capital of Riyadh.

The mega event, which will run until August 24, will feature the world’s top esports players and clubs, allowing fans to enjoy gaming, culture, and entertainment.

This year’s edition has a prize money of $70 million and will feature 25 tournaments across 24 global games, 2,000 elite players, and 200 clubs from over 100 countries.

The organisers of the Esports World Cup also roped in Ronaldo, one of the most celebrated athletes of all time, as the global ambassador of the event.

Ronaldo’s appointment marks a defining milestone for the Esports World Cup and signals the continued rise of competitive gaming as a global sport. A five-time Ballon d’Or winner and a symbol of elite performance, Ronaldo brings a powerful presence and cultural resonance that transcends traditional sports, helping connect millions of fans to the next generation of esports athletes.

As global ambassador, Ronaldo will headline the tournament’s global campaign throughout the seven-week competition and festival in Riyadh. He also stars as a playable character in FATAL FURY: City of the Wolves, one of the 25 tournament titles in this year’s Esports World Cup games lineup. With a social media following of over one billion, Ronaldo’s voice will help bring the tournament to new audiences and introduce the next generation of fans to the elite players of competitive gaming.

Ronaldo’s participation will also highlight the Esports World Cup’s 2025 creative theme, “Rise Above,” a campaign celebrating unlocking human potential, pushing the boundaries and going beyond the norms in the pursuit of greatness — values exemplified by Ronaldo and mirrored by the athletes competing across 25 tournaments this summer.

The event will also offer visitors a great opportunity to enjoy Saudi Arabia’s famous hospitality and the unique blend of heritage and world-class entertainment.

The Kingdom has invested heavily in sport over the last few years, bringing high-profile tennis, golf and boxing events to the country apart from the Formula One race.

Esports, which made its debut as a medal event at the Asian Games in 2023, has become very popular in Saudi Arabia as the Gulf country is also preparing to host the maiden Esports Olympics in 2027.

“The first edition of the Olympic Esports Games, a landmark event both in the world of esports and within the Olympic Movement, will be held in 2027 in Riyadh, Saudi Arabia,” the IOC said in a statement.

“The Road to the Games with the first Olympic competitions will already start this year.”



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MTSU Launches Two New Esports Degrees to Train Future Gaming Professionals

Above: Photos of MTSU’s Level Up Arena MURFREESBORO, Tenn. — As the popularity of video gaming continues to explode, Middle Tennessee State University is offering two new esports concentrations this fall that will teach students about aesthetics, ethics, marketing and technology needed to create gaming-related content and streams. “Esports” is competitive video gaming, and like […]

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Above: Photos of MTSU’s Level Up Arena

MURFREESBORO, Tenn. — As the popularity of video gaming continues to explode, Middle Tennessee State University is offering two new esports concentrations this fall that will teach students about aesthetics, ethics, marketing and technology needed to create gaming-related content and streams.

“Esports” is competitive video gaming, and like any other sport, there are multiple levels of competition ranging from high school and collegiate to professional teams that compete in front of packed arenas and are broadcast to global audiences.

The development of the two MTSU undergraduate concentrations — Esports and Gaming Content Creation housed in the College of Media and Entertainment and Esports Coaching offered by Leisure and Sport Management in the College of Behavioral and Health Sciences — has been a collaborative effort with stakeholders across campus to give students pathways to the needed skills and a degree for an industry that was previously unavailable in the region.

“Students will have the opportunity to learn about the variety of skills needed in the esports industry and learn specialized skills in areas in which they want to focus,” said Richard Lewis, esports and content creation coordinator associate professor. “There are hands-on experience opportunities working with the MTSU Esports club and a number of community organizations while earning their degree.”

According to ZipRecruiter, the average annual pay for a job in the esports industry in the United States is $156,348 a year. Jobs can range from a professional player, content creator, influencer, broadcast manager, social media manager, talent manager, team publicist, coaching, assistant coach, events manager, general manager, game analyst, commissioner and more.

Lewis said the MTSU concentrations will provide esports players with valuable skills in creating content and revenue streams. Students will also choose from minors to give them specific skills within their professional interests.

Students will also have access to the Level Up Arena, which opened last fall on the second floor of the Student Union Building for students across campus, and the Gaming Lab, located in the BAS S137F, created in 2023 in a collaboration between the College of Media and Entertainment, Jones College of Business and MTSU’s Information Technology Division that is equipped with gaming PCs and Nintendo Switch consoles.

“The Level Up Arena will offer real-world opportunities for esports students to broadcast competitions with professional equipment.

The Media and Entertainment degree program’s Esports and Gaming Content Creation concentration teaches students about the aesthetics, ethics, marketing and technology needed to create gaming-related content and streams.

The Esports Coaching concentration under Leisure and Sport Management uses the core interdisciplinary courses but dives deeper into the skills needed to be an esports coach at the high school, collegiate or professional level.





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