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Barcelona's €44m DR Congo sponsorship

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Barcelona's €44m DR Congo sponsorship

Barcelona have agreed a kit sponsorship deal with the Democratic Republic of the Congo’s Ministry of Sports and Leisure.

The sponsorship ensures the central African nation’s logo of “DRC, coeur de l’Afrique” (DRC, the heart of Africa) will appear on the back of all of Barca’s professional team’s training kits.

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Club sources indicate the total package for the deal, which is a four-year agreement, is worth €44million ($50.5m) to the Catalan club, with the first annual instalment in excess of €10m already paid.

As part of the agreement, Barcelona say their revamped Camp Nou stadium will be home to the House of the DRC, an exhibition which “will highlight the richness and diversity of Congolese cultural and sporting heritage through interactive exhibitions”, according to the club statement.

Barca added the agreement will see a program of sports camps and clinics for children in the area that will focus on football, basketball, handball, futsal, and roller hockey.

The agreement will help Barcelona in their attempts to ease their deep financial problems and La Liga’s strict salary cap rules, which have created complications for registering new signings.

Growing the club’s income and adding sponsorship agreements are crucial to the club’s plans to incorporate new signings this summer, having added goalkeeper Joan Garcia and young forward Roony Bardghji on permanent deals, in addition to the loan addition of Marcus Rashford.

In June, Monaco and Milan also struck agreements with DR Congo’s Ministry of Sports and Leisure.

The Monaco deal sees “DRC, coeur de l’Afrique” appear on the sleeve of Monaco’s first-team kit, which will feature in the 2025-26 Champions League, and will also appear as a front-of-kit sponsor on the club’s academy teams. The Ligue 1 side say the association “aims to contribute to the development of Congolese football and boost the country’s international profile”.

Monaco’s CEO Thiago Scuro said the deal means the club can help “to contribute to the country’s reputation and support efforts to structure and develop local football”.

Milan said their deal “will be at the heart of an international platform aimed at supporting the socioeconomic development of the African nation” and “will support the DR Congo’s strategy to boost international tourism.”


What is the situation in DR Congo?

Earlier this year, Human Rights Watch (HRW) detailed “a deteriorating human rights and humanitarian situation” in DR Congo. HRW said president Felix Tshisekedi oversaw a “crackdown on opposition members, civil society activists, critics, and journalists throughout 2024”.

Monusco, the UN peacekeeping mission in DR Congo, has condemned attacks by the Allied Democratic Forces (ADF) — which it describes as an “Islamic State-affiliated insurgent group” — this month. An attack over the night of July 26 to 27 saw at least 49 civilians killed, with many worshippers attending a night vigil in the Ituri province, Monusco reported. Earlier this month, an attack in the Ituri and North Kivu provinces saw 82 civilians killed.

In June, DR Congo and its eastern neighbour Rwanda signed a peace deal in Washington D.C. aimed at ending decades of conflict between the nations, asking for “a negotiated, political resolution — rather than a military solution”.

The deal demanded the “disengagement, disarmament and conditional integration” of armed groups fighting in eastern DR Congo. However, former DR Congo president Joseph Kabila, said it was “nothing more than a trade agreement”.

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Conflict in the mineral-rich region has intensified this year, but the area has endured more than three decades of conflict since the 1994 Rwandan genocide.

The war is primarily between the Rwandan-backed March 23 Movement (M23) paramilitary group and DR Congo’s army. M23 is backed by Rwanda, the DRC’s much smaller neighbour whose troops have trained, armed and embedded with the rebels, according to the United Nations. Rwanda has acknowledged that its troops are in the DRC but denied controlling M23.

In 2024, a group of UN experts said that up to 4,000 Rwandan troops were fighting alongside the rebels. They also said the Rwandan army was in “de facto control of M23 operations”.

DR Congo, the United States, the United Kingdom and France also say Rwanda is supporting the M23. The UK government suspended aid to Rwanda in February over its support for the M23 rebel group in DR Congo.

War in eastern DR Congo has resulted in thousands of deaths and displaced hundreds of thousands of people since fighting surged this year.

In February, Amnesty International wrote to the European Union to say that “urgent action is required” on the “escalating human rights crisis” in the east of DR Congo.

DR Congo follows Rwanda approach

Rwanda’s tourist board also holds sponsorship agreements in European football.

Arsenal’s Visit Rwanda shirt sleeve sponsorship for the men’s and women’s teams began in 2018, initially on a three-year deal which was extended in 2021.

As reported in the club’s accounts for 2023-24, the sponsorship deal with Visit Rwanda brought in £10million ($13.4m) as part of an overall commercial income of £218.3m.

Visit Rwanda also holds a deal with Bundesliga club Bayern Munich — Rwandan president Paul Kagame attended the Champions League match between the two clubs at the Emirates Stadium in April 2024 — and with Paris Saint-Germain.

(Top image: Stuart Franklin – UEFA/UEFA via Getty Images)

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2026 Arizona track and field coaches clinic to feature Olympians

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Updated Jan. 7, 2026, 3:50 p.m. MT

The 2026 Arizona track and field coaches clinic is returning to Brophy College Prep, and this year will feature a lineup ranging from Olympians to professional and collegiate coaches. There will be top coaches from the sprints, distance, throws, jumps and multi-events.

The lineup includes: two-time Olympian Devon Allen, USA Track and Field’s Gwen Mikinski, former Northern Arizona Elite director Ben Rosario, distance runner Stephanie Bruce, professional running coach Ben Bruce, University of Oregon strength and conditioning coach Jim Radcliffe, Grand Canyon University’s Derick Hinch and Jeremy Tuttle, Northern Arizona University’s Ernie Clark and Brad Foote and Phoenix Country Day’s Camilo Tafur.



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MIAA Announces Academic Honors for Volleyball

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KANSAS CITY, Mo. – The MIAA announced its Academic Awards for the 2025 volleyball season.

11 members of the Pittsburg State University team were named to the MIAA Academic Honor Roll with a pair of Gorillas being named MIAA Scholar Athletes and MIAA Academic Excellence Award winners.

Honorees included: Alexis Bittner, Mia Brown, Don’Yah Cosie, Anna Dean, Maliyah Johnson, Maddi LaPointe, Rylee Martin, Josie McCroskey, Olivia Seemann, Vix Vilott and Jesa Wallace.

To be recognized on the Academic Honor Roll list, one must have a grade point average used by the institution for purposes of NCAA academic certification of 3.00 or above at the certifying member institution. The individual must also have at least two terms of grades reported at the certifying member institution, excluding summer terms.

Named as MIAA Scholar Athletes were Dean and McCroskey.

A Scholar-Athlete is an individual that has a grade point average used by the institution for purposes of NCAA academic certification of 3.50 or better at the certifying member institution. They must also have at least two terms of grades reported at the certifying member institution, excluding summer terms. The student-athlete must also earn All-MIAA honors in the sport for the 2025 season.

Claiming the prestiougous MIAA Academic Excellence Award were Bittner and Martin.

An MIAA Academic Excellence Award recipient must have a grade point average used by the institution for purposes of NCAA academic certification of at least 4.00 at the certifying member institution. The honoree also must have at least two terms of grades reported at the certifying member institution, excluding summer terms.



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Lancers Break GPA Record AGAIN

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FARMVILLE, Va. – Another semester, and more GPA records fall for Longwood student-athletes.
 
The Lancers broke the department’s term GPA record with a 3.52 this past semester, and every team earned above a 3.0 GPA.
 
A total of 116 student-athletes earned Dean’s List honors for a GPA above 3.5, an honor only available to undergraduates, and 47 posted perfect 4.00 GPAs to earn President’s List honors, also only available to undergraduates. A full 85 percent of student-athletes had a 3.0 GPA or better.

“Once again our student-athletes continue to raise the bar in the classroom,” said Longwood Vice President for Intercollegiate Athletics Tim Hall. “I am proud of their grit and resilience and proud of hte work of our coaches and support staff to help them continue to succeed. This success is another testament to the emphasis on both athletic and academic excellence that is a pillar of the department at Longwood. I am glad for the opportunity to celebrate these results.”

 

Lancer student-athletes have now compiled a cumulative GPA of at least 3.0 for 18 straight semesters.

 

“The continued academic success of our student-athletes is a direct reflection of the standards we set and the people we bring into our programs,” said Farrah Young, Associate Athletics Director for Academics and Student Services and Senior Woman Administrator. “Breaking GPA records again is not something we take lightly—it speaks to the commitment, discipline, and pride our student-athletes show every single day in the classroom. I also want to sincerely thank Alex Dinger for her outstanding work and support of our student-athletes; her efforts play a huge role in these results. These achievements reinforce that the culture of excellence at Longwood is real, sustainable, and continuing to grow.”

 

The Lancer women’s teams combined for their highest GPA in school history with a 3.65, with the women’s golf recording an incredible 3.81 team GPA, the highest in team history. Women’s tennis (3.80) and softball (3.76) also set team records. Women’s basketball, field hockey, women’s lacrosse and women’s cross country and track & field also set GPA records for the semester.

 

On the men’s side, the teams had their second-best GPA with a 3.35, with men’s golf leading the charge at 3.76 that served as the program record. Men’s soccer (3.45) and men’s tennis (3.38) were second and third respectively. Baseball also set the program record for fall GPA in program history with a 3.22.

 

In addition, men’s golf and women’s soccer extended streaks with a GPA above 3.0 to 34 straight semesters, and field hockey is now at 23 straight semesters for the same mark. Softball has topped the plateau in 18 straight semesters, and the men’s basketball team carded an eighth straight semester with a team GPA above 3.0.

 

#GoWood #HorsePower

 



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Former Husker Merritt Beason Continuing Volleyball Journey with Omaha Supernovas

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When people hear the name Merritt Beason, they may think “Nebraska volleyball player, former All-American,” but her path to the Husker volleyball team almost didn’t happen.

The former Husker opposite hitter grew up as a gymnast in Alabama before playing volleyball, with plans to try out for the cheer team in high school. However, one conversation with her father changed everything.

“I kind of came to a crossroads where I didn’t know if I was going to try out for cheer or volleyball,” Beason told Hurrdat Sports. “My dad, on my back porch, we were kind of talking through it, and I’ll never forget, he said, ‘Do you want to be cheered for, or do you want to cheer for other people?’ I said, ‘OK, there’s my answer.’”

Beason spent two years at Nebraska, earning All-America honors in 2023 before going pro in 2024.

The Atlanta Vibe drafted Beason with the first overall pick in the first round of the 2024 Major League Volleyball draft. She spent one season there before becoming a free agent and ultimately signing with the Omaha Supernovas on Aug. 7, 2025.

“Nebraska has truly become like my second home, and so the minute that I stepped foot back in the state, I just felt that, and felt all the love from everyone around us,” Beason said. “But I’m just super excited. Everybody says there’s truly no place like Nebraska, and just playing in a state that celebrates volleyball so much is something that I wanted to be a part of again. I’m super excited for our season to get going.”

While with the Huskers, Beason played for former Nebraska head coach John Cook, who now serves as co-owner and general manager of the Supernovas. The two are now reunited in Omaha.

“It was like I was in the portal again getting recruited by him again,” Beason said. “That was obviously not something that I thought that I would be having those kinds of conversations with him anymore. So it was really special, and I think, obviously, he’s been a big part of getting my love for the game back, and just growing in the sport itself. For me, he’s been a huge part of that, so to have him kind of along this journey with me as well has been really cool.”

The 6-foot-4 pin hitter spent two seasons at Florida before entering her name into the transfer portal, stepping into the unknown in 2023.

“I didn’t really care where I ended up,” Beason said. “Honestly, it was kind of like, I could be walking into another program that wasn’t a great fit for me. I was kind of in the mind frame of like, ‘OK, I’ll give it another shot, and if it’s the same kind of deal I’ll quit.’ I didn’t know where I was going to end up. I didn’t necessarily have the best thoughts about myself or my game at that point in time, so I didn’t know if I’d be at the JUCO down the road of my home town or where I was going to end up.”

That unknown led her to Nebraska. In her two seasons with the program, the Gardendale, Alabama, native recorded 3.27 kills per set on .258 hitting while adding 41 aces for the Huskers.

“From the moment that I stepped on campus for my visit, I knew that this was going to be home for me,” Beason said. “I could go on and on for hours just about how special that program was for me specifically, but I truly did fall back in love with volleyball. I had the best teammates that I could have asked for, truly loved every single one of them and just getting to know them, and then obviously staff was a big one for me.”

Named a two-time team captain at Nebraska, Beason helped guide the Huskers to two Final Four appearances while regaining her love for the sport.

“I think just the group of girls that we had made that time so special, the relationships that we built and the friendships, the lifelong friendships that I’ll have away from it,” Beason reflected. “We had so many cool experiences, like, obviously, the stadium match, and going to two Final Fours, and just breaking so many records left and right. That’s such a special time in Nebraska volleyball history. I’m just so honored to have been a small part of it.”

Beason will continue to prepare for her first game with the Supernovas, with hopes of growing throughout the year.

“I think a thing for me personally is just to continue getting 1% better every single day,” Beason said. “I think (head coach) Luka (Slabe) does a great job of kind of fostering that environment as well, of accepting the mistakes and pushing us to make the mistakes so that we can get better. So it’s kind of been a focus of mine in the preseason is not being scared of those mistakes, and just truly failing first so that we can get better. That’s kind of been a focus of mine this off season.”

The Supernovas open the 2026 season by welcoming the San Diego Mojo to CHI Health Center Omaha on Thursday. First serve is set for 7 p.m. CT, streaming on YouTube.



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Lions on the Road: January 9

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NEW YORK — Columbia wrestling and track and field are featured in this week’s edition of Lions on the Road. Every week, GoColumbiaLions.com will be using “Lions on the Road” to preview that week’s upcoming games and events happening off campus.  
 

Joe Curtis vs Penn

Wrestling

The Columbia wrestling team competes in its final regular season tournament this Friday when it competes in the annual David H. Hehman F&M Open hosted by Franklin & Marshall at the Alumni Sports & Fitness Center in Lancaster, Pennsylvania. The annual tournament will be one of the Lions’ last tune-ups before they open Ivy League action later this month. Last time out, the Lions kicked off 2026 with a resounding 35-12 win over local rival LIU. Columbia won eight of 10 matches in the dual, including seven in a row. The Lions will send 18 guys, with another three competing unattached. At this event last year, former Lion Jack McGill captured the 174-pound title, becoming the first Lion to win a title at the tournament since 2013. In total, six Lions posted top-three finishes with Richard Fedalen and Cesar Alvan finishing second at 149 and 165. Kai Owen (149), Joe Curtis (197), and Vincent Mueller (285) finished in third. Fans can follow all of the action on Friday via FloArena.
 





Day Opponent Time Location  Results Stream
Friday Franklin and Marshall Open 9 a.m. Lancaster, P.a. Click Here FloArea

  
 

LOTR Jan 9 Track

Track & Field

Columbia indoor track and field competed in three season-opening meets around New York City last month, highlighted by first-year thrower Mia Hoskins breaking the program weight throw record. At the Army Crowell Open, Hoskins posted a mark of 17.94 meters to set a new Columbia standard in her collegiate debut. Marcus Blasucci also delivered the second-best shot put performance in school history. The Lions earned event wins in long jump, triple jump, and multiple running disciplines, with strong results from both veteran and newcomer athletes.
 





Day Event Time Location  Results
Friday TCNJ Lions Invite All Day New York, N.Y. Click Here

  
For the latest on Columbia athletics, follow @GoColumbiaLions on Facebook, Twitter and Instagram, and the web at GoColumbiaLions.com
 





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Jessie Golden Named ECAC Defensive Player of the Year

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PROVIDENCE, R.I. – Brown volleyball’s Jessie Golden continues to rack up the accolades as the senior was named Eastern College Athletic Conference (ECAC) Defensive Player of the Year.

Golden earned the honor after being named Ivy League Defensive Player of the Year for the third-straight season and was also named First Team All-Ivy for the third-straight season.

Golden led Brown and finished second in the Ivy League with 4.72 digs per set. During league play, Golden upped her average to 4.98 digs per set, finishing more than .5 digs/set higher than the second-place finisher. The senior posted double-digit digs in all but one match, reached 20 digs nine times this season and collected a season-high 28 digs at Yale.

The Tampa, Fla., native was also named First Team All-ECAC.

 

BROWN UNIVERSITY SPORTS FOUNDATION

The Brown University Sports Foundation (BUSF) is the backbone of our athletics program, playing a crucial role in enhancing the student-athlete experience. This is possible through philanthropic support from our alumni, parents, fans, and friends. Your gift through the Sports Foundation can immediately impact today’s Brown Bears, helping them excel in the classroom, in competition, and, most importantly, in the community. Please click 
here to learn more about how you can support the Bears.

 

FOLLOW US ON SOCIAL

For the latest on Brown Athletics, please follow 
@BrownU_Bears on X and @BrownU_Bears on Instagram. Like BrownUBears on Facebook and subscribe to the BrownAthletics YouTube channel.





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