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Basketball analytics investment is key to NBA wins and other successes

For their new study, Wang and his colleagues gathered data on each of the 30 NBA teams, over a period from 2009 to 2023, 2009 being the year that NBAstuffer.com started compiling team data. For every team in each season during this period, the researchers recorded an “analyst headcount,” meaning the number of basketball operations […]

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Basketball analytics investment is key to NBA wins and other successes

For their new study, Wang and his colleagues gathered data on each of the 30 NBA teams, over a period from 2009 to 2023, 2009 being the year that NBAstuffer.com started compiling team data. For every team in each season during this period, the researchers recorded an “analyst headcount,” meaning the number of basketball operations analytics staff employed by a team. They considered an analyst to be data analysts, software engineers, sports scientists, directors of research, and other technical positions by title, but also staff members who aren’t formally analysts but may be known to be particularly active in the basketball analytics community. In general, they found that in 2009, a total of 10 data analysts were working across the NBA. In 2023, that number ballooned to 132, with some teams employing more analysts than others.Their finding that teams with a higher analytics headcount tended to win more games wasn’t entirely surprising.The study is also co-authored by Anette “Peko” Hosoi, the Pappalardo Professor of Mechanical Engineering at MIT.A data analyst’s work can also influence in-game strategy. Case in point: Over the last decade, NBA teams have strategically chosen to shift to shooting longer-range three-pointers, since Philadelphia 76ers President of Basketball Operations Daryl Morey SM ’00 determined that statistically, shooting more three-pointers wins more games. Today, each of the 30 NBA teams employs at least one basketball analytics staffer. And yet, while a data analyst’s job is entirely based on data, there is not much data on the impact of analysts themselves.The MIT researchers aimed in their new study to quantify the influence of NBA team analysts, specifically on winning games. To do so, they looked to major sources of sports data such as ESPN.com, and NBAstuffer.com, a website that hosts a huge amount of stats on NBA games and team stats, including hired basketball analytics staff, that the website’s managers compile based on publicly available data, such as from official team press releases and staff directories, as well as LinkedIn and X profiles, and news and industry reports.If you filled out a March Madness bracket this month, you probably faced the same question with each college match-up: What gives one team an edge over another? Is it a team’s record through the regular season? Or the chemistry among its players? Maybe it’s the experience of its coaching staff or the buzz around a top scorer.“This paper hits nicely not just in sports but beyond, with this question of: What is the tangible impact of big data analytics?” says co-author Arnab Sarker PhD ’25, a recent doctoral graduate of MIT’s Institute for Data, Systems and Society (IDSS). “Sports are a really nice, controlled place for analytics. But we’re also curious to what extent we can see these effects in general organizational performance.”While the study focuses on professional basketball, the researchers say the findings are relevant beyond the NBA. They speculate that college teams that make use of data analytics may have an edge over those who don’t. (Take note, March Madness fans.) And the same likely goes for sports in general, along with any competitive field.“Teams and leagues are spending millions of dollars on embracing analytical tools without a real sense of return-on-investment,” Wang notes.“I don’t know of any analyst who’s being paid million,” says study author Henry Wang, a graduate student in the MIT Sports Lab. “There is still a gap between how the player is being valued and how the analytics are being valued.”Since then, data analysis has expanded to many other sports, in an effort to make use of the varied and fast-paced sources of data, measurements, and statistics available today. In basketball, analysts can take on many roles, using data, for instance, to optimize a player’s health and minimize injury risk, and to predict a player’s performance to inform draft selection, free agency acquisition, and contract negotiations.Across the sports world, data analysts have grown in number and scope over the years. Sports analytics’ role in using data and stats to improve team performance was popularized in 2011 with the movie “Moneyball,” based on the 2003 book “Moneyball: The Art of Winning an Unfair Game” by Michael Lewis, who chronicled the 2002 Oakland Athletics and general manager Billy Beane’s use of baseball analytics to win games against wealthier Major League Baseball teams.In addition to analytics headcount, the researchers also compiled data on other win-influencing variables, such as roster salary (Does a higher-paid team win more games?), roster experience (Does a team with more veterans win more games?), consistent coaching (Did a new coach shake up a team’s win record?) and season injuries (How did a team’s injuries affect its wins?). The researchers also noted “road back-to-backs,” or the number of times a team had to play consecutive away games (Does the wear and tear of constant travel impact wins?).All of these factors play some role in a team’s chance to advance. But according to a new study by MIT researchers, there’s one member who consistently boosts their team’s performance: the data analyst.Numbers value“The model learns all these effects, so we can see, for instance, the tradeoff between analyst and roster salary when contributing to win total,” Wang explains.The new study, which was published this month in the Journal of Sports Economics, quantifies the influence of basketball analytics investment on team performance. The study’s authors looked in particular at professional basketball and compared the  investment in data analytics on each NBA team with the team’s record of wins over 12 seasons. They found that indeed, teams that hired more analytics staff, and invested more in data analysis in general, tended to win more games.Data returnAnalytics department headcount had a positive and statistically significant effect on team wins even when accounting for other factors such as a team’s roster salary, the experience and chemistry among its players, the consistency of its coaching staff, and player injuries through each season. Even with all of these influences, the researchers found that the depth of a team’s data analytics bench, so to speak, was a consistent predictor of the team’s wins.“We’re still at a point where the analyst is undervalued,” Wang says. “There probably is a sweet spot, in terms of headcount and wins. You can’t hire 100 analysts and expect to go in 82-and-0 next season. But right now a lot of teams are still below that sweet spot, and this competitive advantage that analytics offers has yet to be fully harvested.”What’s more, they were able to quantify basketball analytics’ value, based on their impact on team wins. They found that for every four-fifths of one data analyst, a team gains one additional win in a season. Interestingly, a team can also gain one additional win by increasing its roster salary by .6 million. One way to read this is that one data analyst’s impact is worth at least million.“What we’re trying to measure is a team’s level of investment in basketball analytics,” Wang explains. “The best measure would be if every team told us exactly how much money they spent every year on their R&D and data infrastructure and analysts. But they’re not going to do that. So headcount is the next best thing.”The researchers plugged all this data into a “two-way fixed effects” model to estimate the relative effect that each variable has on the number of additional games a team can win in a season.

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FIU Beach Volleyball Coach Bids Farewell After two Seasons

Bautista Samperi | Sports Director Terri Del Conte will step down as head coach of the FIU beach volleyball team to focus on her family.  After two seasons, the California native informed the team on Wednesday of her decision to leave the program. As reported by the FIU Athletics Department, Del Conte said, “My experience […]

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Bautista Samperi | Sports Director

Terri Del Conte will step down as head coach of the FIU beach volleyball team to focus on her family. 

After two seasons, the California native informed the team on Wednesday of her decision to leave the program.

As reported by the FIU Athletics Department, Del Conte said, “My experience at FIU made this decision very hard. I loved working with Scott [Carr, Athletics Director], Julie [Berg, Deputy AD], FIU staff and, above all, the team. I have had many goals since graduating college that I put a pin in, and one of those is building a family.”

“That is my main focus over the next couple of years, along with serving my hometown community in every way I can,” Del Conte said. “After the passing of my father, it has put into perspective the importance of family, and it’s time to make that more of a priority. Thank you, Panther family, for all the love expressed over these last two years, they have been memorable!”

During her time at FIU, Del Conte coached five student-athletes to All-Conference USA honors, including 2025 CUSA Freshman of the Year Brianna Luoma.

Two athletes, Giada Bianchi and Reka Orsi Toth, earned AVCA All-American honors during her time at FIU.

“We are very appreciative of Terri’s time here at FIU and her service in not only leading, but growing, our beach volleyball program to be one of the best in the country,” said Director of Athletics Scott Carr. “Although we hoped she would continue as our head coach, we understand and respect her decision and desire to prioritize family and wish her the best.”

A national search for her replacement is now underway, with Del Conte set to assist the program throughout the transition.

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Former MP Brendan Horan eyes Whakatāne council role in elections

“Whakatāne has the most qualified mayor in the world with Victor Luca,” he said. He expressed disappointment in not seeing greater support for him on the council, particularly in his advocacy for more affordable rates. “Affordability is vital, and we have to look to the future. There’s no reason Whakatāne District Council cannot create new […]

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LCU Athletics Partners with FanWord to Elevate Storytelling and Digital Engagement

Story Links LUBBOCK, Texas (June 26, 2025) – Lubbock Christian University Athletics has announced a new strategic partnership with FanWord, one of the nation’s leading storytelling and technology companies in college athletics. The collaboration, which centers on FanWord’s content creation platform FanWord Assist, aims to strengthen the Chaparrals’ storytelling capabilities and amplify […]

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LUBBOCK, Texas (June 26, 2025) – Lubbock Christian University Athletics has announced a new strategic partnership with FanWord, one of the nation’s leading storytelling and technology companies in college athletics. The collaboration, which centers on FanWord’s content creation platform FanWord Assist, aims to strengthen the Chaparrals’ storytelling capabilities and amplify the voices of LCU student-athletes, coaches, and alumni.
 
With a proud championship tradition and a commitment to academic and athletic excellence, LCU Athletics continues to seek forward-thinking tools to enhance its digital presence. The integration of FanWord Assist into the department’s communication efforts will enable LCU to streamline content production and deliver more consistent, impactful written stories.
 
“There are countless impactful stories to share at LCU,” said Chris Due, LCU’s Associate Athletic Director for Communications. “We’re excited to partner with FanWord to help us highlight the journeys of our student-athletes and coaches in a creative and forward-thinking way.”
 
FanWord Assist, already trusted by more than 100 institutions across the country, helps athletic departments produce a wide variety of content including game recaps, athlete bios, feature stories, and news releases. The addition of the platform will increase LCU’s capacity for timely storytelling while enhancing brand engagement and audience connection.
 
“Partnering with Lubbock Christian University is a major highlight for us,” said Chris Aumueller, CEO of FanWord. “They have an incredible athletic tradition and a clear passion for telling meaningful stories. Our goal is to help them bring those stories to life more easily and effectively, and we couldn’t be more excited to support their journey.”
 
The partnership underscores LCU’s commitment to innovation in college athletics and aligns with the department’s broader mission to promote and celebrate the achievements of its community—both on and off the field.
 
To learn more about FanWord and its storytelling tools, visit FanWord.com.
 



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Sports Market Place Directory 2025

DUBLIN–(BUSINESS WIRE)–The “Sports Market Place Directory 2025 Edition” book has been added to ResearchAndMarkets.com’s offering. Sports Market Place 2025 provides a one-stop resource for this billion-dollar industry. This will be an important resource for large public libraries, university libraries, university athletic programs, career services or job placement organizations, and is a must for anyone doing […]

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Sports Market Place Directory 2025

DUBLIN–(BUSINESS WIRE)–The “Sports Market Place Directory 2025 Edition” book has been added to ResearchAndMarkets.com’s offering.

Sports Market Place 2025 provides a one-stop resource for this billion-dollar industry. This will be an important resource for large public libraries, university libraries, university athletic programs, career services or job placement organizations, and is a must for anyone doing business in or marketing a product or service to the vast U.S. sports industry.

Sports Market Place is the classic sports reference work that has served the sports industry for over 50 years, offering full coverage of 103 sports – from Air Sports to Yachting – including data on fast-growing segments such as cycling, fitness, gymnastics, martial arts, running, swimming, and weightlifting. Over the years, this work has grown to include nearly 2,000 pages of valuable content, including professional, college and youth leagues and teams, sports media, events, facilities, sponsors, manufacturers, and professional services.

With this directory on your desk, you have a comprehensive tool providing current key information about the people, organizations and events involving the explosive sports industry at your fingertips. Sports Market Place provides must-have contact information (nearly 13,500 listings) including: 11,484 websites, 6,047 email addresses, and nearly 40,000 key executives.

  • Single Sports has over 2,109 sport-specific organizations, leagues and teams that comprise over 100 specific sports. It includes professional, major and minor leagues, coaches, managers, and an alphabetical index.

  • Multi Sports includes 12 specific categories, including athletic foundations, Olympic teams, halls of fame and youth sports organizations. It includes a total of 835 and an alphabetical index.

  • College Sports has 1,697 listings with associations, conferences, degree programs, and division I, II and III schools. You’ll find a comprehensive list of coaches and sports management programs, and an alphabetical index.

  • Media includes prominent newspapers and radio and television sports programming. Listings include editors, commentators, show hosts and an alphabetical index.

  • Sports Sponsors includes 119 sponsors that support most major sports, including college bowl games, and an alphabetical index.

  • Professional Services comprises 13 categories, from executive search services to ticket services, for a total of 1,684 listings, and an alphabetical index.

  • Facilities has 1,365 listings and includes seven categories from arenas to facility concession services. You’ll find stadiums, race tracks, architects, management services, and an alphabetical index.

  • Manufacturers & Retailers include 1,929 listings, with a separate section for Software Manufacturers. Listings include valuable contact information, including key executives, plus products and brands. This chapter includes two indexes – one by sport and one by subject.

  • Events, Meetings & Trade Shows include 1,060 listings, of which 130 are trade shows. Events and trade shows are listed separately by both sport and date. This section also includes two alphabetical indexes, one for trade shows and one for events.

Key Topics Covered:

1. Single Sports

  • Alphabetical Index

  • Air Sports Organizations

  • Archery Organizations

  • Arm Wrestling Organizations

  • Auto Sports Organizations

  • Auto Sports Racing Leagues/Teams

  • Badminton Organizations

  • Bandy Organizations

  • Baseball Organizations

  • Baseball, Professional Leagues/Teams: Major

  • Baseball, Professional Leagues/Teams: Minor

  • Basketball Organizations

  • Basketball, Leagues and Teams

  • Biathlon Organizations

  • Billiards Organizations

  • Boating Organizations

  • Bobsledding Organizations

  • Bowling Organizations

  • Boxing Organizations

  • Broomball Organizations

  • Canoeing Organizations

  • Climbing Organizations

  • Cricket Organizations

  • Croquet Organizations

  • Curling Organizations

  • Cycling Organizations

  • Cycling, Leagues/Teams

  • Dart Organizations

  • Diving Organizations

  • Equestrian Organizations

  • Equestrian, Commissions/Pari-Mutuel

  • Exercise/Fitness Organizations

  • Fencing Organizations

  • Figure Skating Organizations

  • Fishing Organizations

  • Football Organizations

  • Football, College Bowl/Classics

  • Football, Professional Leagues/Teams

  • Frisbee Organizations

  • Golf Organizations

  • Greyhound Racing Organizations

  • Gymnastics Organizations

  • Handball Organizations

  • Hockey, Field Hockey Organizations

  • Hockey, Ice Hockey Organizations

  • Hockey, Professional Hockey (NHL)

  • Hockey, Professional, Minor Leagues

  • Hockey, Roller Hockey Organizations

  • Horseshoe Organizations

  • Inline Skating Organizations

  • Jai-Lai Organizations

  • Kayaking Organizations

  • Kiting Organizations

  • Lacrosse Organizations

  • Lacrosse, Leagues/Teams

  • Luge Organizations

  • Martial Arts Organizations

  • Motorcycle Organizations

  • Mountainboard Organizations

  • Netball Organizations

  • Orienteering Organizations

  • Pentathlon Organizations

  • Petanque Organizations

  • Platform Tennis Organizations

  • Polo Organizations

  • Racquetball Organizations

  • Ringette Organizations

  • Rodeo Organizations

  • Roller Skating Organizations

  • Rowing/Crew Organizations

  • Rugby Organizations

  • Running Organizations

  • Sailing Organizations

  • Scuba Organizations

  • Shooting/Hunting Organizations

  • Shuffleboard Organizations

  • Skateboard Organizations

  • Skiing Organizations

  • Sled Dog Organizations

  • Snowboarding Organizations

  • Snowmobile Organizations

  • Soccer (Futsal) Organizations

  • Soccer Organizations

  • Soccer, Leagues/Teams

  • Softball Organizations

  • Softball, Leagues/Teams

  • Speedskating Organizations

  • Squash Organizations

  • Surfing Organizations

  • Swimming Organizations

  • Table Tennis Organizations

  • Tennis Organizations

  • Tennis, Leagues/Teams

  • Track & Field Organizations

  • Triathlon Organizations

  • Tug of War Organizations

  • Volleyball Organizations

  • Water Polo Organizations

  • Water Skiing Organizations

  • Weightlifting Organizations

  • Windsurfing Organizations

  • Wrestling Organizations

  • Yachting Organizations

2. Multiple Sports

  • Alphabetical Index

  • Athletic Foundations

  • Disabled Sports

  • High School Sports

  • Military Sports

  • Olympic, International Federations

  • Olympic, Organizations

  • Olympic, United States Major Governing Bodies

  • Professional Organizations

  • Sports Commissions/Convention Visitors Bureau

  • Sports Halls of Fame, Libraries, Museums

  • State Games Organizations

  • Youth Organizations

3. College Sports

  • Alphabetical Index

  • College Associations

  • College Athletic Conferences

  • NAIA I Colleges

  • NCAA Division I Colleges

  • NCAA Division II Colleges

  • NCAA Division III Colleges

  • Sport Management Degree Programs

4. Media

  • Alphabetical Index

  • Newspapers

  • Magazines

  • Sports Business Directories

  • Media Production

  • Sports Radio Networks

  • Sports Radio Programs, Local

  • Sports Radio Programs, National

  • Sports Satellite Radio

  • Sports Radio Stations

  • Sports Television, Cable & Broadcasting

  • Sports Television Pay Per View

  • Sports Television Programs, Local

  • Sports Television Programs, National

  • Sports Satellite Television

  • Sports Television Stations

  • Sports on the World Wide Web

5. Sports Sponsors

  • Sponsor by Sport Index

  • Sports-Related

6. Professional Services

  • Alphabetical Index

  • Executive Search Services

  • Event Planning & Services

  • Event Security

  • Financial Services

  • Marketing & Consulting Services

  • Technical Services

  • Sports Agents

  • Sports Attorneys

  • Sports Medicine Services

  • Sports Travel Services

  • Statistical Services

  • Student Athlete Recruiting Services

  • Ticket Services

7. Facilities

  • Alphabetical Index

  • Arenas & Stadiums

  • Race Tracks – Auto

  • Race Tracks – Equestrian Downs & Parks

  • Race Tracks – Greyhound

  • Facility Architects & Developers

  • Facility Management

  • Facility Concession Services

8. Manufacturers & Retailers

  • Company by Sport/Subject Index

  • Equipment & Product Manufacturers

  • Software Manufacturers

  • Retailers

9. Events, Meetings & Trade Shows

  • Alphabetical Trade Show Index

  • Meeting and Trade Show Calendar

  • Alphabetical Events Index

  • Events by Date

  • Events by Sport

10. All-Volume Indexes

  • Entry Index

  • Executive Index

  • Geographic Index

For more information about this book visit https://www.researchandmarkets.com/r/fkhjzi

Source: Grey House Publishing Inc

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ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Live Water Polo U16 Girls Inter-Regional Championships 2025

June 27, 2025 Eight teams are heading to Liverpool Aquatics centre as the North West’s Region hosts the U16 Girls Inter-Regional Championships this weekend. Five teams will battle it out for the top prize with North West Thunder, West Midland Warriors, South West Sharks, London Sharks and South East competing in Division One. They’ll face […]

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Eight teams are heading to Liverpool Aquatics centre as the North West’s Region hosts the U16 Girls Inter-Regional Championships this weekend.

Five teams will battle it out for the top prize with North West Thunder, West Midland Warriors, South West Sharks, London Sharks and South East competing in Division One.

They’ll face off for the top honour after finishing as the highest ranked teams at the U14 inter-regionals two years ago.

In Division 2, Scotland, East Midlands and North East Steelers will go head to head in the event, which will see each side gain plenty of vital match experience.

You can follow all the scores from the competition with our live scoreboard below.


Division 1

Division 1 Fixtures & Results

Saturday 28 June
North West Thunder v West Midland Warriors 13:15
London Sharks v South West Sharks 14:30
North West Thunder v South East 15:45
West Midland Warriors v South West Sharks 17:00
London Sharks v South East 18:15
Sunday 29 June
West Midland Warriors v South East 09:15
North West Thunder v South West Sharks 10:30
West Midland Warriors v London Sharks 11:45
South East v South West Sharks 13:00
North West Thunder v London Sharks 14:15

Division 1 Table

Team P W D L GD Pts
North West Thunder 0 0 0 0 0 0
West Midland Warriors 0 0 0 0 0 0
South West Sharks 0 0 0 0 0 0
London Sharks 0 0 0 0 0 0
South East 0 0 0 0 0 0

Division 2

Division 2 Fixtures & Results

Saturday 28 June
Scotland v East 13:15
Scotland v North East Steelers 15:45
East v North East Steelers 18:15
Sunday 29 September
East v North East Steelers 09:45
East v Scotland 11:45
North East Steelers v Scotland 14:15

Division 2 Table

Team P W D L GD Pts
Scotland 0 0 0 0 0 0
East 0 0 0 0 0 0
North East Steelers 0 0 0 0 0 0



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Digital Sports Summit takes attendees beyond broadcast

SVG Europe’s Will Strauss with Lewis Wiltshire, SVP and managing director of digital at IMG SVG Europe welcomed some 200 people to the Digital Sports Summit on Wednesday, where the strategies, tools, techniques and technology required to successfully create and distribute social, mobile and streamed sports content where explored. After opening remarks from George Lopez, […]

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SVG Europe’s Will Strauss with Lewis Wiltshire, SVP and managing director of digital at IMG

SVG Europe welcomed some 200 people to the Digital Sports Summit on Wednesday, where the strategies, tools, techniques and technology required to successfully create and distribute social, mobile and streamed sports content where explored.

After opening remarks from George Lopez, head of global operations at title sponsor Tata Communications, attention turned to IMG’s Digital Trends Report 2025.

In a presentation and fireside chat, Lewis Wiltshire, SVP and managing director of digital at IMG, outline the technologies and developments that are expected to shape the sports media landscape for rightsholders over the next 12 months. First up was the notion of a “first” or “second” screen, with Wiltshire emphasising the parity between larger screens and mobile devices.

He said: “There are more than 7bn mobile phone contracts globally…so this is not ‘second screen’ tech. We’re not saying it’s become the ‘first’ screen, we just don’t think there is a hierarchy.

Wiltshire also spoke about 2025 being the true era of wearables, and the impact of connected glasses and spectacles that are equipped with cameras on the capture of content. And he also spoke about the changing nature of search, with people now – thanks to AI – expecting answers rather than a list of results.

The session then shifted to a ranking of publishing platforms, with YouTube taking top sport thanks largely to its monetisation options for content owners.

Kahlen Macaulay, head of international sports partnerships at Snapchat (pictured, below), then shared how sports broadcasters, federations and other rights holders/owners and brands can successfully make use of the platform, particularly to reach younger viewers.

Macaulay spoke about how Snap has moved beyond a platform for video content teams to something that can “drive marketing and affinity”.

“Adidas, Nike and a host of luxury brands understand that it’s not about selling product straightaway, it’s about brand building. Sky Sports, for example, know they aren’t going to get a 15 year-old to take out a subscription, but it’s about building that relationship.”

Next, Tom Halls, SailGP, director of social, Patrick Burch-Lovell, European Tour Productions, creative director, original and branded content, Alexandra Willis, the Premier League, director of digital media & audience development and chair Richard Craig-McFeely explored strategies for engaging sports fans with short-form content, taking a detailed look at how federations, leagues and broadcasters alike can use Instagram, TikTok, and other social media platforms to attract, retain, monetise and engage with sports fans.

And then, before breaking for lunch, the International Tennis Federation (ITF) and Reuters Imagen shared how they digitised and centralised the federation’s content library, with Kirsten Lincoln, Reuters Imagen, senior account manager, Tabitha Horsefield, ITF broadcast operations project lead and Eoin Kelly, ITF senior media rights manager exploring the journey from siloed management to a searchable, cloud-based platform.

After lunchtime networking, a fireside chat: with Tim Cocker, founder of Eggchasers Rugby (pictured, below), revealed how – and why – the podcast and YouTube channel acquired the rights to second tier French rugby union, the Pro D2.

Cocker spoke about adopting an “I’ll do it myself” approach, which when combined with the forward-thinking approach of French rugby authorities, resulted in the acquisition of a year long deal to air Thursday night matches live on his YouTube channel to viewers in the UK and Ireland.

Next up was a panel comprised of Colin McKevitt, Badger & Combes, MD & Lancashire CCC CIO, Duncan East, Buzz 16, MD, Joshua Barnett, After Party Studios, MD, Ed Abis, Dizplai, CEO plus chair and consultant Tom Bowers, who delved into the world of watchalongs, exploring why people want to shape content as well as watch it, and how best to enable more involved viewing experiences.

Leaning on his experience of working with the FA on the Women’s Super League (WSL), Little Dot Sport Partnerships Director David Scriven provided expert insight into how to launch, manage and run a YouTube sports channel.

And then, taking into account the sessions that preceded it, Scott Miles, Sky Sports, head of content delivery, Donald Sievewright, Matrox, EMEA director of sales and Alex Ferris, LucidLink, senior director of solutions engineering explored how content hubs can streamline the distribution of sports video across multiple platforms.

The day wrapped up with a special showcase session in which Rachael Burford, head of women’s rugby at the Rugby Players Association (RPA), and HBS/Skroller general manager Jamie Aitchison discussed how and why female rugby players are becoming digital content creators: a move that is both helping clubs and leagues resonate with new and different audiences, and also supporting current and former players as they persue new career paths beyond the game.





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