Connect with us

NIL

Bayou Traditions Raises Over $570000 at 2nd Annual Gala Hosted by TAF Supporting LSU …

Baton Rouge, La. – The 2nd Annual Bayou Traditions Gala: A Louisiana Saturday Night, held May 3 at the LSU Football Operations Center, was a resounding success and raised more than $570,000 in net support for LSU student-athlete NIL (Name, Image, and Likeness) opportunities through Bayou Traditions, the Official Collective of LSU Athletics. More than […]

Published

on

Bayou Traditions Raises Over $570000 at 2nd Annual Gala Hosted by TAF Supporting LSU ...

Baton Rouge, La. – The 2nd Annual Bayou Traditions Gala: A Louisiana Saturday Night, held May 3 at the LSU Football Operations Center, was a resounding success and raised more than $570,000 in net support for LSU student-athlete NIL (Name, Image, and Likeness) opportunities through Bayou Traditions, the Official Collective of LSU Athletics.

More than 550 supporters gathered for a remarkable evening celebrating Louisiana’s heart and soul—its culture, community and champions. The night featured an acoustic performance by multi-platinum, award-winning country music star and LSU alumnus Jordan Davis, who treated guests to an intimate set filled with songs and stories. The night also featured live and silent auctions, offering exclusive LSU memorabilia, experience and luxury items that further contributed to the evening’s fundraising success.

Event services and fundraising for the event were provided by the Tiger Athletic Foundation, in association with TAF Services Corporation.

“As we increasingly depend on private support to remain competitive, we’re grateful for the continued generosity of our donors,” said Matt Borman, President and CEO of the Tiger Athletic Foundation. “This event was a wonderful opportunity to honor their unwavering commitment and to celebrate the achievements of our student-athletes.”

In true Louisiana style, the gala offered a perfect blend of food, music and sports with a country flair. Guests enjoyed culinary favorites from local Baton Rouge Best Bites participants. Guests also had the opportunity to experience a custom hat bar, suit styling and hand-rolled cigars.

Attendees enjoyed exclusive behind-the-scenes tours led by current LSU student-athletes and an engaging panel hosted by ESPN’s Peter Burns, featuring quarterback Garrett Nussmeier and the 2025 NCAA Vault Champion & SEC Freshman of the Year gymnast Kailin Chio. The celebration culminated in a high-energy performance by Parish County Line, bringing the dance floor to life.

The event’s success was made possible through generous sponsorships and contributions from Guaranty Media, Mockler Beverage and all participating BTR Best Bites restaurants, whose support created an evening to remember.

To learn more or support LSU Student-Athletes through NIL initiatives, visit: www.lsutaf.org/bayoutraditions

Effective July 11, 2024, all contributions in support of Bayou Traditions will receive 4 priority points per $1,000 contributed. These points will count toward your lifetime and philanthropic point totals. Contributions to Bayou Traditions do not qualify as charitable donations. Contributions received are directly deposited with Bayou Traditions. TAFSC is a service provider to Bayou Traditions and is not compensated based on funds received by Bayou Traditions. 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NIL

UW Athletics shifts NIL responsibilities to in-house Dawgs Unleashed

Montlake Futures, UW’s official third-party NIL collective, will begin relinquishing its responsibilities to Dawgs Unleashed, UW’s internal NIL division, following the House settlement. (From @anyamashita) https://t.co/XYH1e9ZITV — Seattle Times Sports (@SeaTimesSports) June 9, 2025 The ironic twist to the House v. NCAA settlement agreement is now, starting on July 1, everything Name, Image, and Likeness related […]

Published

on


The ironic twist to the House v. NCAA settlement agreement is now, starting on July 1, everything Name, Image, and Likeness related when it comes to athletics, will be in-house for the University of Washington. 

Through Dawgs Unleashed — founded in October 2024 to serve as UW’s internal NIL operations — will now be the go-to for fans and the university alike when it comes to contributing to the ever-evolving arms race in the world of intercollegiate athletics — most of which is centered around the cash cow that is college football. 

According to the Seattle Times, who spoke with Montlake Futures’ executive director Andrew Minear — the previous official third-party collective used by UW student-athletes since NIL came into existence legitimately in July 2021 — on Monday, there is a changing of the guard for the better.  

“We feel pretty good about what we did. We’re just going to continue to encourage our donors and fans to love Husky athletics and support them the best they can so we can continue to be dominant in all of our sports,” Minear told Andy Yamashita. 

With the school moving its NIL operations in-house it will allow athletes to use UW branded merchandise and smoothen out other red-tape factors that Montlake Futures and other NIL entities didn’t have the ability or capacity to facilitate, especially with a reported $20.5 million figure floated for each athletic department to allocate throughout football, men’s and women’s basketball and other sports programs. 

Joe Kelly, who previously served as the head of major gifts for UW, is leading the charge for Dawgs Unleashed, which should also help assist major companies create NIL partnerships with athletes who dawn purple and gold, with Amazon, Alaska Airlines, Boeing, Costco and dozens of other major businesses within the city that could separate the Huskies from most other college football programs that don’t have a major metropolitan city near campus.

As part of the House v. NCAA $2.8 billion settlement reached last week, previously agreed to deals through entities like Montlake Futures, won’t be subject to the same scrutiny as new deals signed after July 1, which was a significant factor for many spring and winter portal transfers to frontload deals with agents knowing the settlement was expected to come before the start of the 2025 season





Link

Continue Reading

NIL

Men’s College Basketball Adds Challenge, but No Quarters—Yet

Men’s College Basketball Adds Challenge, but No Quarters—Yet Privacy Manager Link 0

Published

on





Men’s College Basketball Adds Challenge, but No Quarters—Yet



































Link

Continue Reading

NIL

2025 College World Series Predictions & Preview With Chris Lemonis

Image credit: (Photo by Eric Francis/Getty Images) On this week’s College Baseball Podcast, Baseball America college writers Jacob Rudner and Peter Flaherty are joined by 2021 national champion head coach Chris Lemonis to break down super regional action, preview the College World Series and make predictions for a national champion. Time Stamps (0:35) Super regional […]

Published

on



Image credit:

(Photo by Eric Francis/Getty Images)

On this week’s College Baseball Podcast, Baseball America college writers Jacob Rudner and Peter Flaherty are joined by 2021 national champion head coach Chris Lemonis to break down super regional action, preview the College World Series and make predictions for a national champion.

Time Stamps

  • (0:35) Super regional review with Chris Lemonis
  • (7:15) College World Series preview with Chris Lemonis
  • (15:30) Scouting top draft prospects
  • (24:24) The impact of NIL and portal
  • (28:25) Are college exit velos out of control?
  • (32:00) Chris Lemonis’ pick to win it all
  • (33:00) Coastal vs. Arizona
  • (34:33) Oregon State vs. Louisville
  • (37:38) UCLA vs. Murray State
  • (39:43) LSU vs. Arkansas
  • (41:13) Flaherty and Rudner make picks to win it all
  • (42:28) Picks to Click
  • (47:50) Final thoughts

Want more podcasts like this one? Subscribe below!

Apple Podcasts | Spotify | Player FM



Link

Continue Reading

NIL

Patty Gasso would like to see Women’s College World Series format change

Patty Gasso and her Oklahoma Sooners softball team have become as much a fixture at the Women’s College World Series in recent years as the singing of the national anthem. They don’t always win it all, however, carting home the championship trophy in seven of the last 11 seasons is pretty darn close to it, […]

Published

on


Patty Gasso and her Oklahoma Sooners softball team have become as much a fixture at the Women’s College World Series in recent years as the singing of the national anthem.

They don’t always win it all, however, carting home the championship trophy in seven of the last 11 seasons is pretty darn close to it, and the Sooners were the national runner-up in one of the other seasons. Moreover, Oklahoma has made it to the Women’s College World Series in 13 of the last 14 seasons.

Suffice it to say that when Gasso, the winningest active head coach in NCAA Division I softball, has something to say, people listen. Or at least they should.

The Oklahoma head coach of 31 years had something to say at this year’s WCWS about the current format and that she’d like to see a change implemented.

Gasso would like to see the “if necessary” doubleheader game eliminated when teams reach the national semifinal stage of the tournament.

Oklahoma lost to eventual national runner-up Texas Tech in the national semifinals this year and was eliminated from championship contention, but had the Sooners won that game, the current rules call for a second game to immediately follow the same day to determine which team advances to the championship series.

The Sooners did not have to play the “if necessary” WCWS doubleheader elimination game this year, but they have had to go through that tenuous and exhausting process several times in recent seasons.

“Can I go on a soapbox for one second, please, everyone?” Gasso said to reporters during the postgame press conference following the WCWS loss to Texas Tech. “Because I’m old, I don’t care what anyone thinks anymore,” she quipped.

“I’ve been in this tournament enough, and there’s one thing that has to change, and I’ve got to say it out loud, and I hope to committee is going to look at this. If we are all about women’s athletics and women’s sports and rah, rah, do not make us play doubleheaders to get to a national championship series. Don’t do that. It should not happen.”

If the winner-take-all game is necessary, she said, come back the next day and play it. Don’t put both teams into a bind where they’re not at their best for such an important game.

To say that’s the way it’s always been isn’t the best excuse, Gasso said.

Oklahoma has had to play three such doubleheader games in the last five seasons the WCWS has been held. In 2019, the Sooners had to defeat Alabama in a second game the same day after losing the first game 1-0. Two years later, OU lost in the opening round to Cinderella James Madison and had to beat them twice the same day, a couple of days later, to move on to the championship series.

And in 2022, the Sooners had to play the second game in a doubleheader against UCLA after falling in the first game in the semifinal round and forcing a winner-take-all second game.

Oklahoma survived all three times and went on to win the national championship, but Gasso feels strongly that it shouldn’t have to be that way.

“Please, let’s try to change that even if it’s going to cost a little bit of extra money,” the Sooner head coach concluded. “These athletes deserve it. And thank you very much.”



Link

Continue Reading

NIL

Can women’s basketball teams catch up to UConn or South Carolina in a changing era?

For decades, women’s basketball was dominated almost exclusively by UConn and Tennessee, and then, for many years, only UConn’s dynasty thrived. In recent years, other contenders have emerged periodically, but none have challenged the crown quite as well as South Carolina. Advertisement Until this past season, the Gamecocks and Dawn Staley had arguably taken the […]

Published

on


For decades, women’s basketball was dominated almost exclusively by UConn and Tennessee, and then, for many years, only UConn’s dynasty thrived.

In recent years, other contenders have emerged periodically, but none have challenged the crown quite as well as South Carolina.

Advertisement

Until this past season, the Gamecocks and Dawn Staley had arguably taken the mantle from the Huskies and Geno Auriemma. Then, UConn returned to the top of the ladder and cut down the nets for the 12th time in program history, keeping this rivalry and battle for the top of the sport in flux.

Slice it anyway, though, and it’s obvious: No. 1 might be up for grabs, but it’s these two heavyweights that everyone is chasing. NIL, the transfer portal and the recent House v. NCAA settlement, which established revenue sharing in college sports, have upended the landscape. However, due to their rich traditions and coaching acumen, UConn and South Carolina have remained mostly unscathed by the upheaval — and even benefited from it.

The Gamecocks and Huskies signed two of the most highly pursued portal players, as Ta’Niya Latson, the nation’s leading scorer, left Florida State for South Carolina, and Serah Williams, arguably the best big in the portal, left Wisconsin to choose UConn.

This leaves every other coach in the nation strategizing and wondering what it will take to truly and consistently usurp perennial powerhouses UConn and South Carolina on the recruiting trail, the hardwood, or in March. Like much of the rest of big-money NCAA sports, women’s basketball coaches are no longer prioritizing only building four-year players but winning with transfers who can be lured with lucrative NIL promises.

Advertisement

As complicated as the modern era of college athletics has become — a record 1,450 Division I players entered the transfer portal after last season — coaches understand they must work within the confines of this new system, which involves the portal acting as a faster on-ramp for roster building. NIL and revenue share are becoming additional incentives for players to consider other programs if they want to succeed.

Fourteen power conference coaches interviewed by said they’ve completely altered how they build rosters, recruit and develop talent.

“Coaches are questioning, obviously: Is it even worth it to be in this business? What are we doing? What are we doing if we can’t build a program and you’re starting from scratch every year to build a team without any rules around it?” one power conference coach said. “What are we doing? And why are we doing it?”

“I have to change. I have to pivot and plan for 50 percent attrition,” another power conference coach added. “Time will tell if you can build a program (in this era). If I can’t build a program, I’m not going to be doing it very long.”

Advertisement

Playing time, star roles and scholarships are no longer enough for coaches to retain players. Notable star players like Latson, Olivia Miles (Notre Dame to TCU) and Cotie McMahon (Ohio State to Ole Miss) switched programs.

They were among roughly 300 power conference players who transferred this offseason — an average of about four players per power conference team. More than 20 percent of the transfer pool had already changed schools at least once. Among the 40 returning starters off Sweet 16 rosters, 10 transferred.

Many coaches said this season’s top portal players signed deals of upward of $700,000, and some unheralded underclassmen, due to their longer eligibility, were seeking deals of $ 300,000 or more. By comparison, the WNBA supermax this season is less than $250,000, with only four players receiving it.

Meanwhile, less than a quarter of the league makes $200,000 or more. Yet, at the college level with limited post players in the portal, many coaches said programs needed to offer a premium of that kind to sign even a marginal big.

Advertisement

“If you were a post player in the portal a month ago and you averaged three points a game at the Power 4, most of them were asking for $200,000 plus,” one power conference coach said. “And you’re like, ‘You averaged 2.5 points per game.’ ”

Even highly successful programs are learning they might need to reset expectations after every season, given the uncertainty of attrition and what those defections mean for their own needs from the portal.

Look no further than UCLA. The Bruins appeared in their first Final Four of the modern era and, in a previous era of the sport, would have been considered a prime contender in the 2025-26 season due to the experience returning players gained. Yet, after the Bruins’ successful run, the entire freshman class, as well as Londynn Jones, a 31-game starter, and Janiah Barker, the Big Ten’s Sixth Player of the Year, decided to transfer.

It means UCLA coach Cori Close will be starting essentially from scratch after this core’s graduation, rather than steadily building a program, with backups becoming role players and then starters, that is capable of taking down UConn or South Carolina in the Final Four.

Advertisement

Notre Dame was ranked No. 1 during the season, and despite a late collapse, seemed poised for a strong upcoming season. But after the Irish lost Miles to TCU, freshman key contributor Kate Koval to LSU and two other players, they dropped out of ’s post-transfer top 25. USC seemingly has prime minutes up for grabs after losing star JuJu Watkins to an ACL tear. Still, Kayleigh Heckle and Avery Howell, two freshmen who figured to be centerpieces next season, entered the transfer portal.

“You had to think about sitting out a year, you had to think about the perception,” one power conference coach said about previous transfer implications. “Now it’s just normalized. If you lost two or three kids in a year, it used to be like, ‘Oh my gosh, what’s wrong at that school?’ And that’s just not the notion anymore.”

Some coaches likened the roster turnover to coaching at the junior college level.

“If I can keep the kid for two years,” one said, “I feel like I’ve won the lottery.”

Advertisement

Although most coaches are frustrated with the lack of oversight and guardrails in place from the NCAA over the past few seasons, they understand that it’s also a shifting reality for them. In this era of limited regulation and hazy guidance, coaches and universities that are quick to adapt have had the upper hand, whether that means getting their collectives more involved (generally seen as acceptable among all coaches) or tampering with athletes (seen as illegal, but not currently regulated as such).

Now, with the settlement finalized over the weekend, actual regulation is taking effect.

As of last Saturday, college athletes were required to report NIL deals worth more than $600 to the newly established College Sports Commission for approval. On July 1, universities can begin making revenue share payments to athletes. The impact of these regulations on athletes’ deals is currently unknown. Still, the NCAA has been clear that the NIL-specific regulation is intended to protect athletes from false deals, not to hinder their earning power.

However, because the settlement had been pushed back — a decision was expected two months ago — universities and collectives were able to front-load deals, which created an arms race across conferences, which drove up the total “cost” of rosters.

Advertisement

asked 12 coaches what they expect it would cost, between revenue share and NIL, to build a roster that could contend for their respective conference title. Multiple Big Ten and SEC coaches estimated the cost between $2.5 million and $3.5 million. Multiple ACC and Big 12 coaches said that building a championship roster costs between $1.5 million and $2.5 million. Most of those numbers exceed even the WNBA’s team salary cap of just under $1.51 million.

However, this number is a moving target. With impending legislation, coaches are uncertain about how it may change in the coming seasons, particularly with the establishment of revenue sharing and the creation of the College Sports Commission.

Coaches said that while the leverage has shifted almost entirely to players, there are no safeguards in place for the programs or the collectives that act on their behalf. This movement leaves many coaches working on a year-to-year basis, unsure of what their rosters will look like or how much money they will have to fill potential holes.

“In true professional sports, I know I have this player under contract for four years and I can prepare for that player to go into free agency, or I know I have $200,000 coming off the books ahead of next year. Here, it’s free agency every single year, and the tampering is out of control,” one coach said. “So, please tell me how I do this. Tell me how to manage a roster when we don’t know the rules.”

Advertisement

Regulation around NIL, collectives and revenue share could provide some stability, but even so, coaches expect both tampering and transfer numbers to remain high every season.

From the 2020 high school recruiting class, 17 of the top 25 (and seven of the top 10) players transferred before the end of their college careers, including Angel Reese, Kamilla Cardoso and Hailey Van Lith. In the 2021 class, 13 of the top 25 players transferred, and 18 of the top 25 players in the 2022 class, now rising seniors, transferred.

This attrition has had a ripple effect on how college coaches prioritize high school recruiting. Many staff chose not to send multiple (or any) coaches on the road this offseason for the first high school recruiting evaluation period, valuing hosting immediate impact players over seeing talent who wouldn’t be on campus for a few years.

That signals a significant shift in the overall recruiting philosophy. Five years ago, the lifeblood of almost every program was high school recruiting. Now, the portal offers another option. Multiple coaches said that their focus on high school recruits has decreased from 95-100 percent of their recruiting efforts to somewhere between 50-70 percent. Nearly 80 power conference freshmen transferred this offseason, so coaches also realize that bringing in a freshman doesn’t necessarily mean stability.

Advertisement

As coaches prepare for summer workouts before the 2025-26 season and make plans to attend high school recruiting events, they recognize that their priorities might look different a year from now. Regulations from the House settlement could remove some of the challenges of the past few seasons. Still, coaches will have to navigate a landscape that once seemed unimaginable in college sports.

However, one challenge remains the same: UConn and South Carolina are the hunted.

“The job is just different now,” one coach said. “You just have to make up your mind if you want to deal with the other stuff.”

This article originally appeared in The Athletic.

South Carolina Gamecocks, Connecticut Huskies, Sports Business, Women’s College Basketball

2025 The Athletic Media Company



Link

Continue Reading

NIL

Documentary series on USC Player of the Year returns to follow injury recovery

USC National Player of the Year JuJu Watkins has been a superstar since her high school days at Sierra Canyon (Chatsworth, CA), signing breakthrough NIL partnerships that put her in the spotlight before she even arrived on the college basketball stage. Now, as a rising junior and the face of the sport with a prolific […]

Published

on


USC National Player of the Year JuJu Watkins has been a superstar since her high school days at Sierra Canyon (Chatsworth, CA), signing breakthrough NIL partnerships that put her in the spotlight before she even arrived on the college basketball stage.

Now, as a rising junior and the face of the sport with a prolific on and off-court resume, her story continues with a greenlit second season of NBC’s “On the Rise: JuJu Watkins” docuseries, that premiered last year.

Sponsored by State Farm and executive produced by Watkins, LeBron James, Maverick Carter and Rich Paul, among others, “On the Rise: JuJu Watkins” aired on NBC and Peacock in November and can be streamed now on Peacock. The first season included Watkins’ family and celebrity fans such as 2 Chainz, Candace Parker, The Game and Tina Thompson, among others.

The latest edition will likely follow Watkins as she recovers from a knee injury after another record-breaking season for the Women of Troy, where she led them to a No. 1 seed in the NCAA Tournament while earning every All-American and Player of the Year honor.

While she continued her immense success on the hardwood – averaging 23.9 points, 6.8 rebounds and 3.4 assists per game – Watkins also diversified her NIL brand portfolio, that includes the likes of Nike, State Farm, Gatorade, Fanatics, Pottery Barn and Funko, among many others.

“JuJu can set the standard for excellence on and off the court, and it’s amazing to see her begin to maximize the opportunities in front of her with strategy and expertise, even at this young age,” Paul, the Founder and CEO of KLUTCH Sports Group – who represents Watkins – said last year. “This documentary series captures her incredible journey to this point, showcasing her extraordinary talent, unwavering work ethic, and the vital role of community in her success.”

With nearly 1.5 million followers across her Instagram and TikTok accounts, Watkins currently boasts a 94 “O2W Score” from Out2Win, the leading AI-powered athlete marketing intelligence platform – among the highest in all of college basketball.

Likely sidelined for the 2025-25 season, Watkins will remain the face of college athletics – showcasing both on and off-court success – even if she isn’t active for USC.



Link

Continue Reading

Most Viewed Posts

Trending