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Best Apps for Adults Over 50: Stay Connected & Active

As technology continues to evolve, adults over 50 are increasingly looking for apps to stay connected, learn new things, improve their fitness, and find new forms of entertainment. Whether you’re looking to video call loved ones, travel, or explore new hobbies, there’s an app for you. Travel & Navigation Apps Uber/Lyft (Free, iOS & Android) […]

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As technology continues to evolve, adults over 50 are increasingly looking for apps to stay connected, learn new things, improve their fitness, and find new forms of entertainment. Whether you’re looking to video call loved ones, travel, or explore new hobbies, there’s an app for you.

Travel & Navigation Apps

Uber/Lyft (Free, iOS & Android)

For hassle-free transportation, Uber and Lyft allow you to request a ride with just a few taps on your phone.

Roadtrippers (Free with premium options, iOS & Android)

Getting ready to hit the road? Roadtrippers helps plan scenic routes, find attractions, restaurants, and hidden gems along your journey. It’s perfect for RV or car travel.

Skyscanner (Free, iOS & Android)

Skyscanner compares flight, hotel, and car rental prices by searching multiple airlines and travel websites to find the best deals. It includes flexible search options, such as “cheapest month” and “explore everywhere” for spontaneous travelers.

Staying connected while traveling is easier than ever when you’re with PureTalk. That’s because PureTalk’s International Roaming feature means your phone works in 50+ countries around the world. Simply arrive at your destination and use your phone just like you do at home!

Wherever life takes you, stay connected with PureTalk’s international roaming. There are no overage charges or surprise fees. Just the freedom to enjoy your trip!

Health & Wellness Apps

MyFitnessPal (Free, iOS & Android)

Maintaining a healthy diet is easy with MyFitnessPal. This app helps you track calories, log meals, and monitor nutritional intake. It also syncs with fitness devices to track exercise and overall well-being.

Pacer Pedometer & Step Tracker (Free, iOS & Android)

Walking is one of the best exercises for all ages. Pacer Pedometer tracks your steps and calories burned throughout the day. You can also set fitness goals and join virtual walking groups.

Medisafe Pill Reminder (Free, iOS & Android)

Never forget to take your medications again! Medisafe Pill Reminder sends you notifications when it’s time to take your medicine, making it perfect for managing multiple prescriptions and/or caring for a loved one.

Calm (Free with in-app purchases, iOS & Android)

If you need a way to reduce stress and improve sleep, Calm offers guided meditations, relaxing music, and bedtime stories designed to help you unwind.

Brain-Boosting Apps

Lumosity (Free with premium options, iOS & Android)

Want to keep your brain sharp? Lumosity offers scientifically designed brain-training games to enhance memory, attention, and problem-solving skills.

Duolingo (Free, iOS & Android)

It’s never too late to learn a new language! Duolingo makes it easy and fun to start speaking a new language with bite-sized lessons, quizzes, and pronunciation guides.

Kindle (Free, iOS & Android)

If you love reading, the Kindle app provides access to thousands of books, from bestsellers to classic literature. You can even adjust font sizes and use the text-to-speech feature for better accessibility.

Staying Connected: Communication Apps

WhatsApp (Free, iOS & Android)

WhatsApp is a must-have app for staying in touch with friends and family. With its simple interface, you can send text messages, make voice and video calls, and even share photos and documents. Plus, it works internationally without extra charges, making it ideal for keeping up with loved ones worldwide.

Zoom (Free, iOS & Android)

Whether for family catch-ups, virtual meetups with friends, or even online classes, Zoom provides high-quality video calling. You can set up meetings with multiple people, making it a fantastic option for group chats and virtual reunions.

Facebook (Free, iOS & Android)

Facebook remains one of the most popular platforms for people over 50. It allows you to stay updated on friends and family, join community groups, and even explore new interests.

Finance & Budgeting Apps

Mint (Free, iOS & Android)

Managing your finances has never been easier. Mint helps track your spending, set budgets, and get bill reminders—all in one place.

Acorns (Paid subscription, iOS & Android)

Acorns is an investment app that rounds up your everyday purchases to the nearest dollar and invests the spare change. It’s an easy way to start investing if you’ve never done so before, or if you’d like to teach your children or grandchildren how to do so!

Credit Karma (Free, iOS & Android)

Credit Karma helps users monitor their credit scores and reports. It also provides insights into improving credit, finding better financial deals, and even potential savings on loans and credit cards.

Entertainment & Hobbies

Spotify (Free with premium options, iOS & Android)

If you love music or podcasts, Spotify offers a vast library of songs and shows. You can create playlists and listen to your favorite tunes anytime.

YouTube (Free, iOS & Android)

YouTube is perfect for everything from watching how-to videos to catching up on news, concerts, or even taking virtual travel tours.

Audible (Paid subscription, iOS & Android)

For audiobook lovers, Audible provides thousands of books narrated by professionals. Great for listening while walking, driving, or kicking back on the couch.

Pinterest (Free, iOS & Android)

Pinterest is an excellent app for discovering new hobbies, from cooking and gardening to DIY projects and home decorating.

There’s an App for That!

Technology should enhance our lives, and these apps help you stay connected, healthy, entertained, and informed. Whether you’re looking to stay in touch with family, learn a foreign language, or improve your finances, there’s an app that will meet your needs.

About Veteran-led, pro-America PureTalk

PureTalk built its reputation for superior wireless service the American way – through hard work, honesty, and integrity. PureTalk believes in this country and actively supports our military. It offers a monthly discount for Veterans and active-duty military personnel and recently eliminated $10 million in Veteran debt. In addition, if you need help or have questions, you can call Customer Support that is based 100% in the USA. Plus, PureTalk offers a 30-day money-back guarantee, so there’s absolutely no risk. 

AMAC has proudly endorsed PureTalk for many years, and each month thousands of members – just like you – make the switch to the only wireless provider delivering reliable talk, text, and data on the nation’s most dependable 5G network at a price real American families can afford. Make the choice that aligns with your values. Choose PureTalk. Wireless by Americans for Americans.





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Walgreens Is Pitching Advertisers a Data Clean Room

Walgreens is working with LiveRamp to give its advertisers hands-on access to data from its 101 million loyalty program members. Through the partnership, Walgreens Advertising Group—or WAG—is offering a clean room solution that lets advertisers target customized groups of Walgreens customers across walled gardens and the open web. Advertisers can then connect that targeting data […]

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Walgreens is working with LiveRamp to give its advertisers hands-on access to data from its 101 million loyalty program members.

Through the partnership, Walgreens Advertising Group—or WAG—is offering a clean room solution that lets advertisers target customized groups of Walgreens customers across walled gardens and the open web. Advertisers can then connect that targeting data back to Walgreen’s sales data, giving a clearer picture of which ads work.

Using LiveRamp’s conversion APIs, advertisers can see “real incremental sales—not attributed sales—on over 450 offsite platforms,” said Abishake Subramanian, group vp of customer marketing and media monetization at Walgreens.

WAG is one of many retail media networks partnering with tech companies to improve their pitch to advertisers as the retail media landscape gets more crowded and more competitive.

“For advertisers to want to continue to spend money—or spend money in the first place—they should have access [to] and understanding of who they’re targeting, why they’re targeting them, and the effectiveness,” Kevin Dunn, svp of brands and agencies at LiveRamp, told ADWEEK.

In addition to improving measurement tools to capture incremental return on ad spend, the LiveRamp deal helps WAG get its clients’ ads into the market faster and allows for more efficient audience targeting and secure data integration, Dunn said.

“The power of retail media is they have the transactions, and so they can really show you—at least within WAG—are you growing a category? Are you getting a new buyer?” Dunn said.



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PlayMetrics and Stack Sports Combine to Create Leader in Sports Software

Merger unites two industry innovators to meet customers’ evolving preferences and ushers in a new era for sports technology RALEIGH, N.C., & DALLAS, June 11, 2025–(BUSINESS WIRE)–PlayMetrics, a leading provider of operations management software for youth sports organizations, and Stack Sports, a global technology leader for the sports industry, today announced their merger, creating a […]

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Merger unites two industry innovators to meet customers’ evolving preferences and ushers in a new era for sports technology

RALEIGH, N.C., & DALLAS, June 11, 2025–(BUSINESS WIRE)–PlayMetrics, a leading provider of operations management software for youth sports organizations, and Stack Sports, a global technology leader for the sports industry, today announced their merger, creating a best-in-class platform in the sports management technology ecosystem. This strategic combination unites two highly complementary and trusted brands, augmenting PlayMetrics’ modern technology platform with the scale, reach, and capabilities of Stack Sports to better serve the evolving needs of sports organizations worldwide. Michael Doernberg, CEO of PlayMetrics, will lead the combined organization as CEO, and Jeff Young, CEO of Stack Sports, will transition to a strategic role as advisor to the board of directors.

Genstar Capital, a leading private equity firm, supported the combination and will be the majority owner of the combined company. As part of the transaction, Genstar acquired PlayMetrics from Blue Star Innovation Partners (“BSIP”), which had been the company’s lead investor since 2023.

PlayMetrics helps customers streamline and modernize every facet of their operations, serving over 2,700 youth sports organizations across a variety of sports. Following a successful expansion beyond its flagship club operating system into governing bodies, leagues, and tournaments – including the acquisition of Crossbar in 2023 – PlayMetrics has experienced unprecedented levels of growth and customer retention over the last few years. Stack Sports is a global technology leader in SaaS platform offerings for the sports industry.

“Sports organizations are increasingly seeking a single, cohesive platform to manage their daily operations and complex business needs,” said Mr. Doernberg. “PlayMetrics has been transformational in delivering a one-stop solution for members, coaches, directors, and administrators. By joining forces with Stack Sports, we further enhance our ability to serve our customers with innovative, reliable, and intuitive software.”

“This merger marks an exciting new chapter for the sports technology industry,” said Mr. Young. “We have long admired the PlayMetrics brand, and by combining our strengths, we will accelerate the speed at which new products are released, customer service is delivered, and industry relationships are forged.”

“The combination of PlayMetrics and Stack Sports creates one of the largest sports technology platforms delivering comprehensive, market-leading solutions to clubs, leagues, tournaments, state associations, and governing bodies,” said Eli Weiss, Managing Partner of Genstar. “We are thrilled to support this transformative combination.”



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College sports settlement sure to entice private equity; Verlinvest and Mistral increase Insomnia Cookies stake

Good morning, Hubsters! Rafael Canton here with the US edition of the Wire from the New York newsroom. Let’s kick off the Wire with college sports. After a settlement in the House vs. NCAA, college athletes can be directly compensated by schools. That could open opportunities for PE firms to invest. We’ll dive into what […]

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Good morning, Hubsters! Rafael Canton here with the US edition of the Wire from the New York newsroom.

Let’s kick off the Wire with college sports. After a settlement in the House vs. NCAA, college athletes can be directly compensated by schools. That could open opportunities for PE firms to invest. We’ll dive into what we know so far.

We’ll look at how deal value has risen so far despite deal count dropping according to HarbourVest’s 2025 Midyear Market Outlook.

Also, in a deal announced yesterday, Verlinvest and Mistral Equity Partners have increased their investment in Insomnia Cookies. The focus for both firms has been about expansion both nationwide and internationally.

Finally, we’ll dig into restaurant deals and why they are attractive. Houlihan Lokey has its US Restaurant Industry update.

Pay day

On Friday, a federal judge approved a settlement in the House vs. NCAA. The settlement will allow college athletes to be directly compensated by NCAA institutions for their name, image, and likeness (NIL) rights.

Private equity is expected to have interest in the college sports arena. In April, Buyouts reporter Alfie Crooks covered how the eventual settlement could lead to PE investment. In 2024, RedBird Capital Partners and Weatherford Capital created Collegiate Athletic Solutions, a capital- and business-building provider for public and private university athletic departments across the US.

“The paradigm shift we are seeing in the collegiate athletics ecosystem is similar to the ones we’ve seen with media distribution models, collective bargaining rights, and premium hospitality – they’re all centered around the need to create long-term growth by bridging the gap between premium IP and optimizing revenue streams,” Gerry Cardinale, founder of RedBird, said in a statement at the time of the CAS formation.

Under the new rules that could arise from the settlement in the antitrust case, universities would be allowed to distribute up to 22 percent of gameday revenue with student athletes, with each school subject to a $21 million per-year cap that grows by 4 percent each year.

The pool of capital distributed can be derived from revenue streams including ticket sales, broadcasting rights and sponsorships, shifting the college model closer to a professional model. It would not include NIL payments from outside sources or scholarships.

PE Hub has been following the college sports interest from PE firms since 2024. Before, the only deals that could be done involved NIL. Harlan Capital Partners invested in Nilly, which is a financial technology company with an online marketplace that allows college student athletes to maximize the value of their NIL.

At the end of the year, I highlighted college sports as one of the growing trends in PE’s interest in the overall sports ecosystem.

Increased deal value

Despite economic uncertainty, global private equity buying activity held up well in the first three months of 2025 according to HarbourVest’s 2025 Midyear Market Outlook. Private equity deal values rose to $495 billion in Q1 2025, surpassing the Q4 2024 total of $462 billion and a near-40 percent YoY increase ($345 billion).

Deal count in the first quarter was down slightly from Q4 2024 but also above Q1 2024. The report notes that there has been a slowdown in dealmaking in recent months and it seems unlikely that Q2 figures will show sustained momentum.

The report also highlights how US private equity had a 25 percent increase in Q1 value invested over the previous quarter and a jump of 36 percent on Q1 2024. One reason for the increase was take-private transactions.

The quarter’s total public to private deal value was $51 billion, or around one third of the total for full-year 2024 and 2023. In April, I highlighted how take-private deals in software have held their own and what makes take-privates in software attractive to PE firms.

Sweet progress

Verlinvest and Mistral Equity Partners have increased their investment in Insomnia Cookies, a New York and Philadelphia-based late-night bakery brand. Both firms are acquiring Krispy Kreme’s remaining stake in the deal.

Insomnia Cookies is now on track to scale to 1,800 bakeries globally over the next decade. Seth Berkowitz serves as CEO and founder of Insomnia Cookies.

“We believe Insomnia Cookies has all the ingredients to become a global icon in quality indulgence: a visionary founder, a cult-like following, and a clear edge in digital convenience,” said Clément Pointillart, managing director at Verlinvest in a statement. “We’re proud to deepen our commitment to Seth and the team as we help take Insomnia across the globe.”

In 2024, I spoke to both Verlinvest and Mistral about the initial deal which saw Krispy Kreme break off pieces of its majority stake to both PE firms. Expansion both nationwide and internationally was a focus for both firms with the deal at the time. Insomnia had 293 locations in 2024, so 1,800 locations is a huge step. Pointillart pointed to Verlinvest’s past investments in brands like Oatly and Tony’s Chocolonely as examples of its history in taking brands international.

Rapid expansion

Restaurant franchise assets continue to command premium valuations, driven by their asset-light economics, predictable cash-flow profiles, and ability to scale rapidly through multi-unit development according to Houlihan Lokey’s US Restaurant Industry update.

Recent premium multiples have favored platforms with 200-plus locations, reflecting investor preference for concepts with proven operating models, geographic diversity, and runway for continued unit expansion.

Private equity has consistently had interest in restaurants. Roark Capital announced an investment in Dave’s Hot Chicken. Several media outlets reported the value of the deal was $1 billion. The chain specializes in Nashville style hot chicken and expects to end the year with more than 400 restaurants according to a statement. In November, Blackstone took a majority stake in Jersey Mike’s Subs in November.

The report said that the year began with several large owned and franchised brands preparing to enter the market. While early signs point to a strong pipeline, market appetite will be tested in the months ahead as buyers and investors navigate a complex economic and global environment.
I’ve been covering PE’s interest in franchises for a few years and shared insights from dealmakers back in 2023.

That’s it for me. If you have any questions, thoughts, or want to chat about deals in the tech, consumer or sports sectors, please email me at rafael.c@pei.group.

Tomorrow, Nina Lindholm will be with you for the Europe edition of the Wire and Michael Schoeck will bring you the US edition.

Cheers,
Rafael



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UT Dallas Researchers Create Low-Cost ‘Artificial Muscles’ That Could Power the Future of Smart Clothing and Robotics » Dallas Innovates

Mengmeng Zhang, left, a research scientist at UT Dallas’ NanoTech Institute and lead author of the study, wears a U.S. Olympic team jacket embedded with artificial muscles created using an earlier, mandrel-wrapped process. At right is Ray Baughman, director of the NanoTech Institute. [Photo: UTD] Researchers at UT Dallas’ NanoTech Institute have developed a low-cost […]

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Researchers at UT Dallas’ NanoTech Institute have developed a low-cost method to fabricate artificial muscles that could open new doors for robotics, energy harvesting, and smart clothing.

But these “muscles” aren’t biological—they’re engineered fibers that behave something like them. When triggered by heat or electricity, the fibers contract, expand, or twist, producing motion without motors.

In this case, polymer yarns are a type of smart material that respond to temperature changes. The UT Dallas team’s advance could move this lab innovation closer to real-world use in clothing, robotics, and other systems that need quiet, energy-efficient movement.

In a study published March 7 in Science, the team describes a mandrel-free technique for making the springlike, thermally driven polymer muscles that can stretch up to 97% of their original length and achieve a spring index over 50.

“High-spring-index yarns can be made much less expensively by this mandrel-free method,” said Dr. Mengmeng Zhang, a research scientist at UT Dallas’ Alan G. MacDiarmid NanoTech Institute and lead author of the study. “When heated and cooled, these muscles can significantly contract and elongate due to their large spring index.”

Mandrel-free-fabricated coiled polymer fibers: Springs with a small spring index are tightly wound and stiffer than those with a higher index, which are more loosely wound and more flexible, such as a Slinky toy. Individual fiber diameter is 0.28 millimeters.
[Photo: UTD]

Innovation enables movement without motors

Traditionally, high-spring-index artificial muscles are made by wrapping fibers around a mandrel, then dissolving it—a costly process that wastes materials. The new method eliminates the mandrel altogether.

“The problem has been that there are no process reports for making mandrel-free, large-spring-index yarns other than to dissolve the mandrel after muscle coiling, which wastes the large-diameter polymer fiber that is typically used as a mandrel and creates a waste stream,” said Dr. Ray Baughman, senior and co-corresponding author and director of the NanoTech Institute.

Using dynamic covalent chemistry, the team created fibers that twist and ply themselves into springlike coils—each fiber acting as a mandrel for another. The resulting artificial muscles vary in stiffness and flexibility and can be tuned for different uses.

The research was funded by the Office of Naval Research, the Air Force Office of Scientific Research, and The Welch Foundation.

From Olympic jackets to energy harvesters

The same team previously licensed mandrel-wrapped artificial muscle technology to a clothing manufacturer, which integrated the fibers into jackets worn by the U.S. team during the 2022 Winter Olympics. But the process was too costly for commercial rollout.

“Our new mandrel-free method for making high-spring-index coiled fiber avoids this major problem, so it may soon enable the commercialization of new comfort-adjusting jackets,” Baughman said.

Beyond clothing, the muscles could be used in devices that harvest mechanical energy or function as self-powered strain sensors. Zhang said the method even allows for variable spring indexes along a single fiber, enhancing adaptability.

The strokes of contraction and expansion are heat-driven, either through electricity, solvents, or electrochemical methods.

Broad team

Other co-authors include:

  • Dr. Shaoli Fang, associate research professor and co-corresponding author

  • Chemistry doctoral student Ishara Ekanayake

  • Former researchers Dr. Jiyoung Oh and Zhong Wang (PhD ’21)

  • Researchers from Texas State University, Tekirdağ Namık Kemal University, and Lintec of America

The team has applied for a patent on the technology.


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R E A D   N E X T

  • North Texas has plenty to see, hear, and watch. Here are our editors’ picks. Plus, you’ll find more selections to “save the date.”

  • Dallas’ climate plan, deemed a national leader by the Brookings Institution in 2022, is coming up on its five-year mark. Integration architect Julie Hiromoto and globe-trotting brain health policy expert Dr. Harris A. Eyre are exploring how the city’s Comprehensive Environmental and Climate Action Plan (CECAP) could benefit from a “Brain Capital” boost. Now, they believe, is the time to “formally incorporate this lever for transformative systems change.” Their work could reshape how cities approach sustainability, starting in Dallas. 

  • UT Dallas researcher Dr. Walter Voit transformed Minecraft’s 170-million-player universe into an advanced virtual training ground—for students and for AI agents tested by DARPA. His team’s Polycraft World uses gameplay to turn classroom theory into real-world expertise, covering topics from synthetic organic chemistry to nuclear plants to semiconductor facilities. Their new startup company, Pedegree Studios, has licensed the core technologies from the university to create a scalable digital pipeline for education and workforce development.

  • Combining cutting-edge research and real-world applications, the UT Dallas professor transforms public health with innovations in detection technology, including “a check engine light” for the human body. In collaboration with EnLiSense, the company she cofounded, Dr. Prasad combines chemistry with software and hardware to bring the technology to life as market-ready devices.

  • The southern half of Dallas County is home to just over 1.05 million residents. That’s about 40% of the total number of people who call Dallas County home—and roughly 200,000 more than the entire population of San Francisco. Coupled with the fact that Dallas-Fort Worth is emerging as a top life science market, as documented in a 2023 CBRE report, you can see why the DeSoto Development Corp. is including an 80-acre Life Sciences Innovation Core among its major projects. “In terms of economic development, research shows that it’s more effective when it happens regionally,” says Matt Carlson, DDC’s chief…



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Sport Is Play. And Every Child, Everywhere, Deserves It.

By Laurie Hernandez, Olympic Gymnast and UNICEF Ambassador UNICEF Ambassador Laurie Hernandez plays with migrant children in a UNICEF-supported child-friendly space in Panama during a program visit in 2023. @ UNICEF USA When people ask how I became an Olympic gymnast, they usually expect a story about structure, discipline, and long hours in the gym. […]

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By Laurie Hernandez, Olympic Gymnast and UNICEF Ambassador

When people ask how I became an Olympic gymnast, they usually expect a story about structure, discipline, and long hours in the gym. But it started with something much simpler: play.

Before the medals and routines or “Dancing with the Stars”, I was just a kid moving because it was fun — cartwheels in the backyard, climbing furniture, dancing in the kitchen. That’s how I built confidence. That’s how I learned to take risks. It wasn’t “training” back then. It was just play.

Today, on the International Day of Play, I’m thinking about how important that was—and how many kids never get the chance to experience it. Globally, half of the world’s 3- to 6-year-olds have no access to early childhood education, which often includes learning through play, and about 20 percent of 2 to 4-year-olds do not play with caregivers at home.

As a UNICEF Ambassador, I’ve seen how critical play is for children around the world. It’s not just about fitness or competition. It’s about growth, resilience and mental health. It’s about having a support system, and building the kind of self-belief that goes beyond the field or court and most importantly, being a child.

UNICEF works in over 190 countries to make sure kids everywhere have access to safe spaces to play, whether they’re living through a natural disaster, fleeing conflict or growing up in underserved communities. That might mean visiting one of UNICEF’s many child-friendly spaces, supporting girls’ access to sports, or training local coaches who can do more than just teach technique. They help kids feel seen, safe and included.

In 2023, I visited a Migration Reception Station at the Darién Gap and spent time with children in a UNICEF child-friendly space. Despite the difficult and often dangerous journey they had been through, they were eager to play — a brief chance to just be a child. And this past weekend, I was at TST—The Soccer Tournament, San Antonio Spurs Chris Paul’s high-profile event in North Carolina, spending time in the UNICEF Kids Zone. The space gave kids a place to move, explore and enjoy themselves all while highlighting the work UNICEF does to ensure every child is healthy, educated, protected and respected – and has the opportunity to be a child. And honestly, it was a reminder that no matter the setting, from local to global, sport has the same power: to connect, to empower, to build up.

Play might look different for every child, but the impact is universal.

We all know what sport can do. It creates opportunity. It brings people together. And it shapes who we are, not just as athletes, but as people.

That’s why play matters. Because when kids don’t have access to play; when they’re excluded because of poverty, crisis, or discrimination; we’re cutting them off from some of the most powerful tools we have for development and recovery.

A safe space to play is a foundation for confidence, creativity and lifelong resilience. Every kid deserves that. Not just the talented or the lucky, but every single one. Join me in supporting UNICEF’s mission to support every child’s right to play. You can also advocate for safe play spaces in your own community, or volunteer as a coach or mentor. Even sharing a simple moment of play with a child in your life can spark growth and joy. Let’s make play possible.

For more information please visit unicefusa.org



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Simpli.fi Appoints Cali Tran as New CEO to Lead Next Phase of Growth

Fort Worth advertising technology company Simpli.fi announced Wednesday the appointment of Cali Tran as its new CEO, effective June 16. Founder and current CEO Frost Prioleau will transition to executive chairman as part of a “well-planned succession process,” the company said. Prioleau has led Simpli.fi’s growth over the past 15 years, building the company into […]

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Fort Worth advertising technology company Simpli.fi announced Wednesday the appointment of Cali Tran as its new CEO, effective June 16.

Founder and current CEO Frost Prioleau will transition to executive chairman as part of a “well-planned succession process,” the company said.

Prioleau has led Simpli.fi’s growth over the past 15 years, building the company into what it describes as an “Advertising Success Platform” that provides programmatic advertising and workflow software to agencies, brands, and media companies.

The company has positioned itself as a catalyst for helping small and medium-sized businesses achieve advertising success on par with larger corporations through its technology solutions.

“Over the past several months, I have been working closely with the board on succession planning to ensure a seamless transition and continued success for Simpli.fi, our employees, clients, and investors,” Prioleau said in a press release. “I believe Cali’s unique experience in scaling businesses and driving transformative growth is a perfect fit for leading Simpli.fi into its next chapter.”

Tran brings extensive experience in media, advertising and digital marketing. He most recently served as CEO of Cision and has held senior leadership positions at Valassis and Centerfield. At Valassis, he led the transformation of the $2 billion marketing services company, driving five times digital revenue expansion while improving gross margins through business operations modernization, according to the press release.

Earlier in his career, Tran worked as a venture investor at North Bridge Venture Partners and was an early team member at Ancestry. He holds an AB in History from Bowdoin College in Maine and an MBA from Harvard Business School.

“I am incredibly excited to join Simpli.fi, a world-class advertising technology company that is truly democratizing advertising,” Tran said. “Having witnessed the impact of Simpli.fi’s innovative solutions in the local advertising space, I am deeply impressed by the company’s culture of innovation, spirit of collaboration, and strong employee commitment.”





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