Monarch Collective is a US-based USD0 million+ fund with a mission to “build leading women’s sports institutions that inspire and unite, powered by communities that feel representative of this time in history.”16 Led by managing partners Kara Nortman and Jasmine Robinson, the Collective currently holds stakes in three NWSL clubs, Boston NWSL, San Diego Wave, and […]
Monarch Collective is a US-based USD0 million+ fund with a mission to “build leading women’s sports institutions that inspire and unite, powered by communities that feel representative of this time in history.”16 Led by managing partners Kara Nortman and Jasmine Robinson, the Collective currently holds stakes in three NWSL clubs, Boston NWSL, San Diego Wave, and Angel City FC.
Four multi-club ownership models
Bay Collective
Sixth Street, a global investment firm and lead investor in Bay FC (US), announced Kay Cossington MBE will be joining the firm as Head of Global Women’s Football and serve as CEO of Bay Collective. The Collective will officially launch in 2025 as a multi-club global organization dedicated to growing women’s soccer.19
Mercury/13
Mercury/13’s ownership group focuses on supercharging the commercial trajectory of women’s soccer across the globe. The organization made their first club acquisition with F.C. Como Women (Italy), an independent women’s soccer club competing in Italy’s Serie A Femminile. In December 2024, Mercury/13 announced Avenue Sports Fund had made a significant investment into the organization.18
Kynisca Sports International, Ltd
While still unproven in the men’s game, multi-club ownership models in women’s soccer are becoming ever more common and can bring tailored strategies, operational expertise, and much needed monetary and human capital to the sport. However, implementation of these strategies should be underpinned by a strong shared-services model foundation, creating synergies between the various club and management teams to ensure efficiency and drive value.
Monarch Collective
Health care mogul and women’s sports investor Michele Kang announced the launch of Kynisca Sports International, a dedicated multi-team global organization dedicated to women’s soccer. Portfolio clubs include Washington Spirit (US), Olympique Lyonnais Feminin (France), and London City Lionesses (UK). The organization will also develop the Kynisca Innovation Hub, whose mission is to “revolutionize training methods through education and innovation to unlock female athletic potential.”17
