NIL
Big Ten Transfer Rankings

There are still a few players left in the portal but for the most part, we have reached the end of the road for roster changes for the upcoming 2025 season. That means it’s time to assess who has done the best job of improving their performance in the transfer portal.
The rankings here are entirely pulled from my own transfer portal player rankings system which puts every player on a 1 to 100 scale with my own formula taking into account the player’s recruiting ranking out of high school, how much they’ve played since getting to college, and how well they’ve played when on the field.
I didn’t manage to put out an initial ranking after the winter portal period closed but fortunately I record the portal entry dates. That means I went back and ran the formula including only players who entered the portal before March 1st so you have a point of comparison for how much things changed in the spring period.
A few notes when it comes to the actual team rankings below:
- The rankings take into account the portal as a whole and not just the additions. The teams that finished at the top usually get there in part because they don’t lose key pieces via the portal. Pure roster churn usually puts you in the middle or bottom.
- Starting last year, I began adjusting the totals for teams that lost more players in the portal than they gained. This means that teams aren’t overly punished for losing a chunk of the bottom portion of their roster. Teams with a net player loss get credited for adding a redshirt freshman who didn’t play based on their average recruit. That stays closer to reality where the really good teams can replace any gaps in the portal more easily than those towards the bottom. This means Oregon makes up for any gaps with a player worth 34.6 points and Purdue’s is worth 19.5 on the other end of the spectrum.
- In order to try to only capture scholarship players, I excluded any player who had a score of less than 16. That’s generally the cutoff for a player who was unranked out of high school and hasn’t seen the field yet. Teams had more walk-ons than normal enter the portal this year because of the uncertainty around roster limits with the House settlement. Some walk-ons may have been above that threshold but only if they were ranked out of high school or had seen playing time which makes them more fair game for evaluation.
- I do not consider class of 2025 early enrollees switching programs as a transfer but instead part of the recruiting class. UCLA doesn’t get credit for Nico Iamaleava’s younger brother transferring from Arkansas after being a spring early enrollee.
18. Maryland Terrapins, -134.3 points (Pre-Spring Rank: 17th)
Additions: 12 with average grade of 50.1; Highest: WR Jalil Farooq (from Oklahoma), 82 points
Departures: 26 with average grade of 43.3; Highest: RB Roman Hemby (to Indiana), 72 points
The fact that Maryland is in last place here is generally a pretty good sign for the Big Ten as a whole that they fared well in the portal. Only one team in the entire conference had an average departing recruit with a higher score than their average incoming transfer. And that one team wasn’t Maryland. The reason Maryland ranks last is the sheer volume with 15 more departures than additions via the portal.
Those 26 total departures contain 4 quarterbacks including both their starter and their backup from last season who are headed to Wisconsin and Coastal Carolina respectively. Their top 2 rated departures are both intra-conference transfers and are at Indiana now. Another pair are headed to Auburn plus there are losses to Central Florida, Kentucky, Texas, Ole Miss, and Arkansas.
The final count is 10 transfers lost to other power conference schools. Six of those players have double digit career starts at the power conference level.
The additions don’t make up for the gap but it helps that they have at least one premium incoming transfer in Oklahoma WR Jalil Farooq. He missed almost all of last year due to injury but had nearly 1200 yards and 7 TDs over the previous 2 seasons and projects as a clear starter when healthy. Pass catchers and defensive line were the priority though. Three of Maryland’s four highest rated incoming transfers were either WRs or TEs and 5 of the 11 came on the defensive line with additions there from Florida State, Alabama A&M, North Carolina, Ohio, and Saint Francis.
The only quarterback addition via the portal is UCLA backup Justyn Martin and he appears to be the presumptive starter.
17. USC Trojans, -132.5 points (Pre-Spring Rank: 18th)
Additions: 14 with average grade of 64.5; Highest: CB DJ Harvey (from San Jose State), 86 points
Departures: 23 with average grade of 57.3; Highest: QB Miller Moss (to Louisville), 88 points
I’m sure there are plenty of Trojan fans who would question this ranking based on who USC added but this ranking system also takes into account the losses. USC had the 2nd highest average incoming transfer grade (behind Oregon) but also had the very highest average departing transfer which offsets those gains.
We’re likely to find out based on the performance of many of those departures at their new schools whether USC has been struggling with evaluation or development (or both). Eight of the players leaving USC were a 0.94+ in the 247 Sports Composite and clear top-150 players in their high school class. That includes former 5-star pass catchers Duce Robinson (85 pts to Florida State) and Zachariah Branch (85 pts to Georgia). Fully 13 of the departures had started at least 1 game at the power conference level and 6 of them had started double digits. 17 of the 23 departing transfers transferred to another power conference school.
Lincoln Riley did his best to replenish the talent. The top rated additions are both in the secondary with DJ Harvey and Bishop Fitzgerald (83 pts from NC State). They each pencil in as above average starters. The lines were a focus with 3 players added who had started at least 12 games at the power conference level. But those players came from Kentucky, Purdue, and Syracuse and two of them are now on their 3rd school.
Last year USC added UNLV starting QB Jaiden Maiava to be the backup to Miller Moss. Riley benched Moss after his performance against UW and Moss transferred out to Louisville. Now the Trojans have brought in former Husky Sam Huard (77 pts from Utah) to be Maiava’s backup. We’ll see if Riley can regain his quarterback whisperer ways with this crew.
Kirby Lee-Imagn Images
16. Penn State Nittany Lions, -42.9 points (Pre-Spring Rank 16th)
Additions: 8 with average grade of 63,6; Highest: WR Kyron Ware-Hudson (from USC), 76 points
Departures: 13 with average grade of 54.6; Highest: CB Cam Miller (to Rutgers), 80.8 points
Penn State may be the presumptive title favorites but they still took some losses in the portal this offseason. There’s a lot of similarities between their portal haul and USC as they rank just below USC in both average incoming and outgoing transfer grade.
There were some good players who left but it’s reasonable to think that part of the reason for their departures was the lack of path to a starting job on a team that is stacked for next season. Starting slot corner Cam Miller is the highest ranked departure after he tied for the team lead in PBUs but is headed to Rutgers. Backup QB Beau Pribula (76.2 pts to Missouri) was a great changeup option as a dynamic runner in short yardage situations but was blocked by Drew Allar returning. Wide receivers Harrison Wallace (76 pts to Ole Miss) and Omari Evans (61 pts to Washington) were starter level players last year but will be part of the test to see if the issue with PSU’s WRs was the WR talent or the QB/system.
The Nittany Lions replaced that WR duo with a trio of additions in Kyron Ware-Hudson, Devonte Ross (70 pts from Kentucky), and Trebor Pena (68 pts from Syracuse). This grading system views those as only slight upgrades but we’ll see how it plays out. The only other notable additions were LB Amare Campbell (72 pts from North Carolina) who has started 14 games and S King Mack (70 pts from Alabama). Mack is a high 4-star boomerang transfer who played as a freshman at Penn State, transferred to Alabama, last offseason, and now is back at Penn State.
15. Nebraska Cornhuskers, +23.9 points (Pre-Spring Rank 12th)
Additions: 15 with average grade of 58.2; Highest: WR Dane Key (from Kentucky), 92 points
Departures: 26 with average grade of 45.8; Highest: RB Dante Dowdell (to Kentucky), 81 points
There was quite a bit of roster churn at Nebraska this offseason but a good chunk of it came from the back-end of the roster. 19 of the 26 departures had a grade below 60.0 and didn’t project as clear starters. The highest rated loss was former Oregon RB Dante Dowdell who ran for 600 yards for Nebraska as their part-time starter this past year. Five of the players leaving have started double-digit games at the P4 level but only one ranked among Nebraska’s top 6 losses which suggests they may have started due to the lack of other options on the roster rather than being Big Ten starter-level talents.
Nebraska traded skill position players with Kentucky for their top-ranked addition and departure. I have the Cornhuskers coming out on top of that exchange with 6’3 former four-star Dane Key who was my system’s top-ranked WR this offseason after putting up 500+ receiving yards each of the last 3 seasons. They also added my top-ranked interior offensive lineman in 23-game starter Rocco Spindler (84.9 pts from Notre Dame). Throw in Indiana edge rusher Dasan McCullough (81.0 pts from Indiana) and that’s 3 of the top-80 overall transfers.
Photo by Brian Murphy/Icon Sportswire via Getty Images
14. Washington Huskies, +25.5 points (Pre-Spring Rank: 11th)
Additions: 16 with average grade of 56.9; Highest: LB Taariq Al-Uqdah (from Washington State), 85 points
Departures: 22 with average grade of 47.8; Highest: CB Thaddeus Dixon (to North Carolina), 78 points
It’s not a huge surprise to see Washington here given they finished 9th in average incoming recruit score and 14th in average departing recruit score. Combine that with a lot of transfers out and that’s how you end up clearly in the bottom-third.
The defense suffered heavy losses in the portal. 14 of the 22 departures were on that side of the ball including 7 of the top 8 overall. Both CB Thad Dixon and LB Khmori House (70 pts) followed DC Steve Belichick to North Carolina and might be regretting that decision right about now. Cornerbacks Elijah Jackson (72 pts to TCU) and Jordan Shaw (72 pts to Texas A&M) both started double digit games at the power conference level and are headed to P4 programs in the state of Texas. In total, 14 of the departures are headed to P4 schools, 5 to G5 schools, 2 to FCS, and only 1 remains uncommitted.
It isn’t a shock that the additions were also focused on the defensive side of the ball to make up for the departures. 9 of the top 11 new transfers in for Washington are on defense with only OL Carver Willis (68 pts from Kansas State) and WR Omari Evans (61 pts from Penn State) breaking things up from a clean sweep.
I generally consider anyone with over a 60.0 score to be a realistic potential starter on a P4 team and anyone over an 80.0 to be a near lock to start with all-conference upside. Washington ultimately finished +1 (1 to 0) on 80+ players and +2 (8 to 6) on players in the 60-79 range. Based on spring practices it looks like 7 of those incoming transfers will wind up starting on the opening day depth chart which isn’t bad but is pretty close to what they lost. This ranking reflects that Washington is mostly counting on development from returners more so than impact transfers to take a leap to the next level under Jedd Fisch.
13. Wisconsin Badgers, +34.8 points (Pre-Spring Rank: 14th)
Additions: 17 with average grade of 55.4; Highest: QB Danny O’Neil (from San Diego State), 79 points
Departures: 27 with average grade of 44.2; Highest: QB Tyler Van Dyke (to SMU), 90 points
The first thing to notice with Wisconsin in the portal is the upheaval at quarterback. Week 1 starter last year, Tyler Van Dyke, is on the move again after suffering a season-ending injury in Wisconsin’s 3rd game against Alabama. Also gone is backup Braedyn Locke (58 pts to Arizona) who finished out the rest of the year.
That duo is replaced with Wisconsin’s 2 highest additions: San Diego State starter Danny O’Neil and Maryland starter Billy Edwards (67 pts). It seems right now like Edwards, the more experienced option, may be in line to start right away but it wouldn’t shock me if O’Neil is the one taking snaps by the time we get to the end of the season.
Beyond the quarterback position, Wisconsin really prioritized upgrading their secondary and their defensive line. The next 7 highest rated additions after the 2 quarterbacks are all non-LBs on the defensive side of the ball. Most of them are moving up from lower levels with adds from Western Michigan, Jacksonville State, Richmond, and Tennessee Tech.
There are also plenty of faces moving on. Nine different double-digit P4 starters are departing Wisconsin this season including three along the defensive front and five among the offensive skill positions. That doesn’t include Wisconsin’s 2nd highest rated departure S Xavier Lucas (84 pts to Miami) who has been the subject of an offseason saga with Wisconsin trying in vain to enforce a multi-year NIL contract to keep him in Madison.
*****
We’ll be back later this week with teams 12 through 7 in the rankings.
NIL
Paul Finebaum calls college football bowl game status ‘a serious problem’
ESPN’s Paul Finebaum called the current layout of college football bowl games “a serious problem” these days. There are plenty of bowl games, so it’s hard to miss them.
But the problem, as Finebaum described, is that the postseason is pretty much all about the College Football Playoff. So even the bigger bowl games are reduced, while the smaller ones that come around once a year to smaller communities are diminished.
“Well, I think the playoff decision will be made quickly, and I think there is momentum to expand it for next year,” Finebaum said on McElroy and Cubelic. “The bowl situation is really a serious problem. Cole, you’ve done some games … and will do some more. And I mean, I flipped on the TV early this morning, and this is not a shot at Birmingham, but I mean, I wasn’t really that aware that the game was going on, because things are different.
“Way before you guys were even around, you knew about that bowl game six weeks out, because it was, it was such a sense of pride in the community, whether in Birmingham or Shreveport or Nashville or wherever. And because of the complexities of college football, that has gone away when a lot of people, you walk into a mall today, they couldn’t tell you who was playing downtown.”
So if you caught a bowl game over the last couple of days, that’s normal. The buzz is simply different these days.
“And it’s hard, because these are essentially television events,” Finebaum said. “They’re great television events Saturday, if you didn’t have anything to do and wanted to watch about eight or nine football games on multiple screens. You could see it, but they’re just not important anymore. The community influence is gone and they’re essentially something to put on between the end of football or at the end of the regular season and the championship game, and they fill in the gaps at weird times of the day, weird matchups that make very little sense.
“And it’s not completely going away. But every time the playoff expands, what used to be a good or great or average bowl game becomes even less important.”
If you’re looking at the bowl schedule for New Year’s Eve, it’s highlighted by Miami and Ohio State in the CFP quarterfinals at the Cotton Bowl. But there are some good games! That includes Iowa–Vanderbilt and Michigan–Texas.
What do they mean in the grand scheme of things? Perhaps less and less as time rolls on.
NIL
How Much NIL Money Did Miami Pay?

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Carson Beck of the Miami Hurricanes.
Miami Hurricanes quarterback Carson Beck faces what will likely be the most significant challenge of his six-year college football career on New Year’s Eve, when his team faces the defending national champion Ohio State Buckeyes in the Goodyear Cotton Bowl Classic at AT&T Stadium in Arlington, Texas.
The game is a quarterfinal matchup in the College Football Playoffs, so by getting to this point Miami can say it got its money’s worth when it induced Beck to transfer from Georgia, where he spent the first five years of his college career. But how much money does Beck receive?


What is NIL Money?
Until 2021, college football players, like all undergraduate athletes, were supposed to be amateurs. Taking money in any way related to their status as athletes was strictly forbidden under NCAA rules. But a United States Supreme Court decision that June ruled that those restrictions violated federal antitrust laws — opening the door to college athletes receiving monetary compensation for their efforts on the field.
The resulting system allows athletes to be paid for use of their “Name, Image and Likeness,” or NIL. By supposedly limiting pay to an athlete’s personal business activities, the NCAA allowed itself to pretend that its athletes were still “amateurs.”
And Beck is one of the highest-paid “amateurs” in all of collegiate sports.


Miami QB Estimated as 3rd-Highest Paid
According to Pro Football Network’s college quarterback statistical rankings, Beck ranks an unimpressive 36th in the nation in the impact he has made on his team’s ability to win.
But according to the sports financial site On3, as of December 31 Beck owned the third-highest NIL valuation in college football, with a package estimated at $3.1 million.
At No. 1, according to the site, is Texas Longhorns quarterback Arch Manning, whose NIL deal is estimated at $5.3 million. Behind Manning, in the second slot, is the Buckeyes’ sophomore wide receiver Jeremiah Smith, who raked in $4.2 million this season.
In all of college sports, according to the On3 NIL 100 rankings, Beck’s $3.1 million NIL package places him fourth. The 18-year-old Brigham Young University freshman forward AJ Dybantsa, the No. 1 high school basketball recruit in this year’s class, places second, ahead of both Beck and Smith, with an estimated $4.4 million in NIL cash.


Beck Rumored to Receive Much More
Beck’s current $3.1 million estimate, however, is considerably lower than various rumors had him receiving earlier this year, when he transferred from Georgia for his final year of college eligibility. Those initial reports put his NIL compensation in the $4 million range, with some estimates ranging as high as $6 million due to various incentives.
But even back in January those rumors seemed inflated, and reporters Bruce Feldman and Manny Navarro of The Athletic revealed a more realistic figure of “a little over $3 million,” which of course fits with the $3.1 million the 23-year-old is estimated to receive by On3.
According to the Athletic reporting team, however, Beck’s deal was still nearly double the reported $1.6 million received by Beck’s predecessor at Miami, Cam Ward.
Ward became the No. 1 overall NFL draft pick this year. Beck is currently projected by the NFL Mock Draft Database to be selected in the fourth round in 2026.


Jonathan Vankin JONATHAN VANKIN is an award-winning journalist and writer who now covers baseball and other sports for Heavy.com. He twice won New England Press Association awards for sports feature writing. He was a sports editor and writer at The Daily Yomiuri in Tokyo, Japan, covering Japan Pro Baseball, boxing, sumo and other sports. More about Jonathan Vankin
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JMU Football Transfer Portal Intel (Dec. 31 update)
Transfer portal season is underway, although FCS and FBS players have yet to “officially” enter the portal. The portal window for official entrances begins on Jan. 2 and lasts two weeks. Starting on Friday, JMU can officially try to bring in FCS and FBS guys via the portal.
The Dukes have currently offered a host of standout D2 players. Several of them plan on visiting the Dukes in January, including these players:
JT Hooten — A standout LB from West Alabama (6’2 and 215 lbs) with three years of eligibility remaining, Hooten had 69 tackles in nine games in 2025. He has a ton of potential, and he’ll visit JMU this coming weekend, he tells us. He’s received a lot of G5 interest and would be a major addition.
Courage Osawe Jr. — A JUCO DT from Butte College, Osawe is just 19 years old with two years of eligibility left. He posted 20 tackles and two sacks in 2025. The 6’4 and 295-pound prospect also received notable offers from North Texas and UTSA. He’ll visit JMU on Jan. 9 and 10th, he tells us.
Trevell Jones — A LB from Barton College, the 6’3 and 220-pound prospect had 111 tackles in 2025. He’ll visit JMU on Jan. 9, he says. App State, Troy, and Delaware also offered Jones. He’s a stud with one year of eligibility left.
Parker Knutson — 247Sports is reporting that Knutson has visits set with both JMU and Minnesota. He’s a standout CB from Southwest Minnesota State, posting 13 interceptions over the past two seasons. The defensive back would be a massive pickup, although the Minnesota native will be hard to keep away from the Golden Gophers. He has two years of eligibility left.
Other notes
– We’ve heard from a few sources that JMU worked hard to retain current players. Those who plan to enter the portal could still potentially return as they test the portal waters and look for lucrative NIL deals. If the offers don’t meet their expectations, JMU’s increasing NIL budget could sway some guys to return.
– Florida has at least 20 guys expected to enter the portal, according to On3. Some of them saw minimal playing time for the Gators or they had inconsistent performance. It’s possible the Dukes bring in a few former Gators who enjoyed playing for Napier.
– The portal officially opens on Jan. 2 for FCS and FBS players. Players from those levels will start posting official offers, visits, and commitments soon after the portal opens.
– JMU needs help at every position, but quarterback has promise. Quarterbacks Camden Coleman and JC Evans have not announced plans to leave. Keeping those two would be significant.
– Possible returning players likely to step into larger roles in 2026 include Coleman, DB KJ Flowe, DB Chase Regan, LB Trashon Dye, WR Michael Scott, and OL Deacon Rawls, among others. The Dukes have significant returning talent that saw minimal action in 2025.
Photo courtesy of JMU Athletics Communications
NIL
The Nerd’s Auburn Football Transfer Portal Big Board: Offense v1.0
Today’s Observer newsletter is from a new contributor: The artist known as AUNerd, who some of you may remember from his blogging days at College & Magnolia. Nerd is excellent at breaking down Auburn football, especially recruiting, roster management and Xs and Os.
I (Justin) am in a group chat with Nerd, and I saw him starting to put together an incredibly detailed big board of potential targets for Auburn football in what will be a massive transfer portal window for new head coach Alex Golesh and his staff. I loved the idea so much that I wanted Nerd to publish it on The Observer.

Christmas has passed, but the real gift-opening season in college football is just getting started. Every year, the transfer portal seems to operate on a new set of timelines, and this cycle is no different.
This year features a single portal window, running from Friday, January 2 through Friday, January 16. Players on active College Football Playoff teams receive an additional five-day window (January 20–24), while players on teams that hire a new head coach after January 2 are granted a separate 15-day window.
Gone are the old fall and spring cycles. By the end of January, we’ll have a much clearer picture of what 2026 college football rosters will look like.
It’s also worth noting that players don’t have to commit during this window — it’s simply the only period in which they can enter the portal. That said, spring semester enrollment deadlines at most universities mean many of these decisions will happen quickly.
For Auburn, this portal cycle is critical.
When John Cohen hired Alex Golesh, he emphasized roster retention. Wanting to retain players and actually retaining them, however, are two very different things.
Auburn currently leads the SEC in players entering the portal, with more expected in the coming days. All told, the Tigers may need to add 35-40 new players over the next two weeks.
That number is staggering, but it’s also the reality of modern college football.
What follows is an attempt to identify potential offensive-side portal targets for Auburn. This list is built from a mix of reported intel from Auburn On3 and Auburn247 insiders, along with educated guesswork rooted in prior staff relationships. In today’s portal era, those connections matter more than ever. We saw that last season with Xavier Atkins, who followed a strong relationship with DJ Durkin to the Plains.
One quick note on methodology: you’ll see frequent references to Pro Football Focus (PFF) grades below. PFF is far from a perfect evaluation tool, but without the time — or expertise — to grind full tape on every portal entrant, it serves as a useful proxy for understanding where a player generally stacks up. This is especially true along the offensive line.
Finally, a disclaimer: parts of this list will almost certainly be wrong. A lot will change in a very short window. Think of this as a starting point, both for who Auburn might target and the types of players this staff is likely prioritizing at each position. Everything is subject to change the moment the portal officially opens.
Let’s dive in.

NIL
No. 1 transfer portal player predicted to receive $2 million NIL offer
The NCAA transfer portal officially opens for all college football players on Friday. It will remain open for the two weeks that follow.
Thousands of players across all levels of college football have decided to enter the transfer portal in the weeks following the end of the regular season. Quarterbacks are receiving the most attention of the portal entries, but there are other significant names to watch in the portal.
One of those significant names in the portal is former Auburn wide receiver Cam Coleman. He enters the portal with two seasons of eligibility remaining at his second school.
Hugh Freeze recruited him out of high school as a five-star prospect from Theodore, Alabama. He currently ranks as the No. 1 overall prospect in the NCAA transfer portal.
Coleman appeared in 10 of Auburn’s 12 games in 2024. He grabbed 37 receptions for 598 yards and eight touchdowns in his freshman season.
The Tigers depended heavily on Coleman to facilitate their passing game in 2025. He was their leading receiver with 56 catches, 708 yards and five touchdown receptions.

The schools in the mix for Coleman are prepared to pay significant amounts of money. Pete Nakos of On3 reported that Coleman is expected to command around $2 million in NIL compensation from his next school.
For reference, many quarterbacks across college football are going for around $2 million out of the portal.
With Coleman held in such high regard upon entering the transfer portal, the number of possibilities for where he may land is vast.
Outside of the SEC, Oregon, Miami, and Texas Tech figure to be in the race for Coleman. All three programs have made significant acquisitions in the portal due to their high NIL budgets, particularly the former two at quarterback.
In the SEC, Texas A&M is a program to watch as a potential landing spot for Coleman. He was committed to the Aggies for five months before flipping to the Tigers on Early Signing Day.
An additional reason the Aggies may find themselves in the mix is their success with wide receivers acquired from the portal in the 2025 offseason. KC Concepcion and Mario Craver were acquired from NC State and Mississippi State and both proceeded finish with over 900 receiving yards for the Aggies in 2025.
Texas and Alabama have both been floated as additional candidates for Coleman in the SEC. Both programs have had a successful track record with wide receivers under their current head coaches.
NIL
2025 Year in Review: Top 10 biggest NIL, sports business storylines
In 2025, college sports underwent another major transformation as revenue-sharing arrived. But that was just one of the top storylines in the NIL and sports business space.
The House v. NCAA settlement became the top story from this calendar year, but private equity is also sure to be part of the conversation into 2026. Those talks took place throughout 2025, with the Big Ten and Big 12 at the forefront.
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Of course, there was also a high-profile NIL dispute and a major step in the NCAA’s quest for federal legislation to help settle the landscape. Here is On3’s 2025 year in review, breaking down the Top 10 storylines in NIL and sports business.
House settlement ushers in rev-share era
After receiving preliminary approval in 2024, the quest for final approval of the House settlement ended in June 2025. That’s when Judge Claudia Wilken approved the landmark agreement, paving the way for schools to directly share up to $20.5 million with athletes. It also brought about the College Sports Commission as a new enforcement entity, led by CEO Bryan Seeley.
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The CSC launched to enforce key terms of the 10-year settlement, including the NIL Go clearinghouse, which received a slew of criticism after its initial debut. NIL Go has cleared $87.5 million in deals as of the last update Nov. 6. However, the CSC’s participation agreements are also generating skepticism as 2025 winds down.
Private equity, capital talks swirl
As schools prepared for rev-share, the idea of private equity and private capital came about in college sports, with the Big Ten and Big 12 front-and-center. The Big Ten has explored a more than $2 billion private capital deal, but it generated pushback from some member schools.
Additionally, Ross Dellenger reported the Big 12 is nearing a private capital deal of its own which would infuse millions to member schools. A Big 12 school also announced a first-of-its-kind equity deal in December. Utah announced a deal with Otro Capital, which would infuse up to nine figures in cash and create a for-profit entity, Utah Brands and Entertainment.
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Nico Iamaleava transfers amid NIL dispute
Late in the spring college football transfer portal window in 2025, On3’s Pete Nakos reported Tennessee and quarterback Nico Iamaleava were in active negotiations about a new deal. However, the situation took multiple turns, and Iamaleava later entered the portal.
Iamaleava missed a practice before the Vols’ spring game, Volquest reported, and Tennessee ultimately decided to move on from him. He later committed to UCLA, but the reaction poured in from across the college football world after the NIL dispute. At Big Ten Media Days, Iamaleava told reporters his departure was not due to NIL, but rather a desire to play closer to family.
College football coaches’ buyouts skyrocket
One of the biggest storylines of the 2025 college football season was the amount of money schools paid in coaching buyouts. Multiple high-profile firings led to more than $228 million in buyout money handed out, flying past the previous record of $132 set in 2023 – fueled by Jimbo Fisher’s $77 million figure.
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LSU coach Brian Kelly received the highest buyout of the cycle at $53 million, and James Franklin’s $49 million buyout at Penn State dropped to $9 million after he took the Virginia Tech job and triggered his duty to mitigate clause. Kelly’s buyout is the second-largest in history behind Fisher’s, and Billy Napier received the third-largest from Florida at $21 million.
Wisconsin sues Miami after Xavier Lucas transfer
One of the biggest transfer stories of 2025 didn’t involve the portal at all. Wisconsin DB Xavier Lucas withdrew from the university and enrolled at Miami. The University of Wisconsin then sued the University of Miami and its NIL collective for alleged tortious interference.
The suit marked an unprecedented moment in college athletics as one university sued another over financial damages. Miami later filed a motion to dismiss the suit, On3’s Pete Nakos and Brett McMurphy reported, which is still being worked through.
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ACC settles lawsuit with Florida State, Clemson
One of the ACC’s top priorities in 2025 was to settle lawsuits brought by Florida State and Clemson, challenging the conference’s grant of rights. Both boards approved settlement terms in March, ending the legal battles on all fronts.
As part of the agreement, the ACC will have a new exit fee structure and revenue distribution model. It will now be based on a five-year rolling average of TV ratings, with a majority share of the base media rights placed into a viewership pool for distribution.
Former NBA Draftee James Nnaji deemed eligible
Amid multiple eligibility questions the NCAA faced in 2025, one of the biggest decisions came in December. James Nnaji, a former NBA Draft pick, signed with Baylor after receiving four years of eligibility. That decision brought plenty of reaction across college basketball.
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Though the Detroit Pistons drafted Nnaji – and his draft rights were part of the Karl-Anthony Towns trade to the New York Knicks – he never played in an NBA or NBA G-League game. Instead, he played professionally in Europe. The NCAA granted Nnaji four years of immediate eligibility, meaning he can join Baylor for the rest of the 2025-26 season.
NCAA’s quest for federal legislation stalls
Since the NIL era began, the NCAA has been searching for federal legislation to help settle the landscape. Those efforts ramped up in 2025, and the SCORE Act was on track for a vote on the floor of the U.S. House of Representatives at one point. However, the vote was removed from the schedule that day, and Senate Democrats criticized the legislation.
The SCORE Act was one of a handful of college sports-focused bills announced. The COACH Act was introduced in October to cap college football coaches’ salaries and buyouts, and the “Restore College Sports Act” was introduced in March. That bill would create an entity to replace the NCAA.
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President Donald Trump wants to get involved
Amid the NCAA’s pursuit of a federal bill, President Donald J. Trump also made it clear he was willing to step in to help settle things down. He took multiple steps toward that goal, notably signing an executive order in July to crack down on pay-for-play, third-party NIL deals.
Trump was also putting together a presidential commission with Texas Tech booster Cody Campbell and former Alabama head coach Nick Saban as co-chairs. Plans for the commission were paused, but Trump remained vocal about NIL in college athletics.
College football TV ratings surge
Throughout the 2025 college football season, TV ratings surged. Regular-season viewership increased by 9% from a year ago, and ABC emerged as the biggest winner.
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ABC aired 17 of the Top 20 most-watched games of the year, led by Texas vs. Texas A&M in their Week 14 rivalry game. FOX, however, had the top two games of the season: Ohio State’s Week 14 win over Michigan (18.4 million) and the Buckeyes’ Week 1 victory over Texas (16.6 million) led the way.
College athletics saw plenty of changes throughout 2025 as the NIL and rev-share eras are officially underway. Heading into 2026, though, there are still plenty more storylines to track in the ever-changing space.
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