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The House v. NCAA settlement marks a new chapter for sport marketers in college sports, while past NIL experiences offer valuable insights as they adapt to the evolving landscape. On the second day of SBJ’s Brand Innovation Summit in Chicago, Learfield EVP/Global Partnerships Shawn Hegan, 160/90 VP Trish Tulloch, Playfly Sport CEO Craig Sloan, Marriot […]


The House v. NCAA settlement marks a new chapter for sport marketers in college sports, while past NIL experiences offer valuable insights as they adapt to the evolving landscape.
On the second day of SBJ’s Brand Innovation Summit in Chicago, Learfield EVP/Global Partnerships Shawn Hegan, 160/90 VP Trish Tulloch, Playfly Sport CEO Craig Sloan, Marriot International Managing VP/Marketing Mady Gill and Powerade VP/Brand Marketing Leah Macko spoke on the new era of college sports and all the opportunities it brings to sports marketing.
Hegan spoke on the future of professionalized collegiate sports, noting that they must allow college students remain students and student-athletes.
Macko discussed essential questions that arise with the possibility of professionalized collegiate sport.
“Who’s vetting the deals, as a brand, how are we getting set up as a payer,” Macko said. “Relying on 18-year-old athletes to put the deals in themselves, what could go wrong, lot of trust into these young athletes.”
Sloan added, “The need is clear and the alignment between the university and the athletic department is probably better than it’s been, at least in our history.
“There’s still a whole side of the house that is about the student athlete experience and compliance and all the things that still need to be managed very much in the same way managing their coaches,” Sloan said.
Gill spoke about what makes a successful NIL activation, and thinks her team has learned since 2021.
“We love logos, but we are very passionate in not being a logo slapping strategy. It has to be a full 360 integrated marketing strategy, and a logo should be like one portion of that.”
One logo opportunity that is currently in talks is the possibility of jersey patches in the NCAA.
“I think Jersey patches are maybe coming, they’re not yet approved from the NCAA perspective, but coming, I think there’s probably some brands that would look at that in terms of an entry point into college in terms of building awareness,” Tulloch said.
Hegan provided insight on what more is to come with the House settlement and the opportunities it can bring to college athletics.
“I look forward to some stability in this world of college athletics,” Hegan said. “And these changes need to take place, but in a world of uncertainty, that’s not always attracting brands to a place and into college athletics.”
“It is an incredibly valuable platform, and we need to break down those, any barriers that would stand in the way of a brand considering coming in,” Hegan said.
NIL
Cade Klubnik Turns $3.4M NIL Payday Into Community Giveback With Unique Deal
Cade Klubnik Turns $3.4M NIL Payday Into Community Giveback With Unique Deal originally appeared on Athlon Sports. Clemson quarterback Cade Klubnik is making headlines off the field as well as on it, thanks to a groundbreaking new NIL deal that includes a highly detailed, lifelike action figure. Advertisement Valued at $3.4 million by On3’s NIL […]

Cade Klubnik Turns $3.4M NIL Payday Into Community Giveback With Unique Deal originally appeared on Athlon Sports.
Clemson quarterback Cade Klubnik is making headlines off the field as well as on it, thanks to a groundbreaking new NIL deal that includes a highly detailed, lifelike action figure.
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Valued at $3.4 million by On3’s NIL rankings, Klubnik has solidified his place not just as a top college quarterback but also as a marketable star attracting unique endorsements.
Klubnik recently partnered with Collegiate Legends, a company known for creating collectible action figures of prominent college football players. This deal marks the company’s first collaboration with an ACC athlete and comes as part of their final NIL campaign of the year.
Previous Collegiate Legends clients include standout athletes like South Carolina’s LaNorris Sellers and Alabama’s Jaylen Mbakwe.
Clemson Tigers quarterback Cade Klubnik (2) passes against the Pittsburgh Panthers during the fourth quarter at Acrisure Stadium.© Charles LeClaire-Imagn Images
“Cade embodies the leadership and character that make him a role model on and off the field,” said Holly Tanory, President of Collegiate Legends. “We are proud to feature him as our first ACC athlete, and we look forward to an exciting season ahead.”
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Klubnik has also committed to giving back, pledging a portion of the proceeds from the action figure sales to charity. He will make a special appearance to distribute these toys to children in the local community, while also donating some figures to Clemson Athletics to enhance fan and player engagement programs.
The timing of this NIL deal aligns perfectly with Klubnik’s rising profile. After a breakout 2024 season where he threw for 3,649 yards and 36 touchdowns, the Clemson star quarterback has been generating buzz as a Heisman Trophy candidate and NFL Draft prospect.
Ranked No. 7 on On3’s NIL valuation list and No. 8 on the NIL 100 — a ranking of the top college and high school athletes by NIL value — Klubnik is a major presence in the college football landscape.
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Heading into his senior season, Klubnik remains focused on growth and team success. “Quarterback is a developmental position, and building chemistry with my offensive coordinator has been key,” he recently told On3.
Related: Clemson Facing NIL Test as New Threat Emerges for 5-Star LB Tyler Atkinson
Related: Cade Klubnik Takes Shot at Transfer Culture, Praises Arch Manning but Snubs Rival
Related: EA Sports Misses Big With Dabo Swinney Look in College Football 26
This story was originally reported by Athlon Sports on Jun 28, 2025, where it first appeared.
NIL
Antonio Williams uses his NIL money in the best way possible
While some people hate the NIL era because of what it has done to recruiting and the pureness of that process, you can’t deny that college athletes deserve to make money off their image and likeness and it just needs more regulation. But when players use part of their NIL earnings the way Antonio Williams […]

While some people hate the NIL era because of what it has done to recruiting and the pureness of that process, you can’t deny that college athletes deserve to make money off their image and likeness and it just needs more regulation.
But when players use part of their NIL earnings the way Antonio Williams did over the weekend.
Williams donated $10,000 to his alma mater over the weekend after hosting his free youth football camp. This is exactly why NIL is necessary because while it benefits players, it also benefits their communities that they give back to.
Clemson receiver Antonio Williams with a $10,000 donation to his H.S. alma mater’s booster club. https://t.co/PGZBCghoxg
— Jon Blau (@Jon_Blau) June 28, 2025
According to the camp’s website, the Antonio Williams Camp was free and limited to just 200 participants so it was a popular sign-up. His camp focused on football skills, leadership, and motivation and took place on Saturday, June 28.
How can you still have a negative thought about NIL after seeing something cool like this?
Williams may be four years removed from high school, but he didn’t forget where he came from and donated a big check to his alma mater’s booster club. This type of money goes a long way at the high school level and he did this after hosting a free youth camp. This is what a leader looks like.
The talented wide receiver deserves all the good karma and juju heading into the 2025 season and he’s one 1,000-yard season away from being a first-round pick in the 2026 NFL Draft.
The projected first-team All-ACC wideout is also considered one of the top-five receiver prospects in the 2026 NFL Draft class. When he gets drafted next year, there’s no doubt that him giving back to his community will continue.
NIL
USC pitcher Brodie Purcell enters NCAA Transfer Portal
USC right-handed pitcher Brodie Purcell, an All-Big Ten second-team selection this past season, has formally entered the NCAA Transfer Portal, according to On3’s Pete Nakos. Purcell will have two years of eligibility remaining wherever he lands. The 6-foot-3 Purcell posted a 2.11 ERA with 51 strikeouts and 19 walks over 42.2 total innings across 27 […]

USC right-handed pitcher Brodie Purcell, an All-Big Ten second-team selection this past season, has formally entered the NCAA Transfer Portal, according to On3’s Pete Nakos. Purcell will have two years of eligibility remaining wherever he lands.
The 6-foot-3 Purcell posted a 2.11 ERA with 51 strikeouts and 19 walks over 42.2 total innings across 27 appearances in 2025, limiting opponents to a .177 batting average against him. It was a significant improvement off his 2024 totals when Purcell had a 4.03 ERA with 31 strikeouts to 17 walks in 29 innings pitched as a freshman.
Big Ten announces baseball awards for 2025 season
The Big Ten announced its 2025 baseball awards for the season as the Big Ten Tournament got underway Tuesday. Awards were handed out for individuals, as well as teams of players that performed the best this regular season.
PLAYER OF THE YEAR: Roch Cholowsky, So., SS, UCLA
PITCHER OF THE YEAR: Joseph Dzierwa, Jr., SP, Michigan State
DEFENSIVE PLAYER OF THE YEAR: Roch Cholowsky, So., SS, UCLA
FRESHMAN OF THE YEAR: Jake Hanley, Fr., 1B, Indiana
COACH OF THE YEAR: Mark Wasikowski, Oregon
ALL-BIG TEN FIRST TEAM
SP — Cade Obermueller, Jr., Iowa
SP — Aaron Savary, Jr., Iowa
SP — Joseph Dzierwa, Jr., Michigan State +
SP — Grayson Grinsell, Jr., Oregon
RP — Will Rogers, Sr., Michigan
RP — Seth Mattox, Sr., Oregon
RP — Isaac Yeager, Jr., Washington
C — Alex Calarco, Sr., Maryland
1B — Jacob Walsh, Sr., Oregon
2B — Mitch Voit, Jr., Michigan
SS — Roch Cholowsky, So., UCLA
3B — Ethan Hedges, Jr., USC
OF — Korbyn Dickerson, So., Indiana
OF — Devin Taylor, Jr., Indiana
OF — Mason Neville, Jr., Oregon
UTL — Reese Moore, So., Iowa
At-Large — Ryan Cooney, So., Oregon (2B)
At-Large — Paxton Kling, Jr., Penn State (OF)
+ unanimous selection
ALL-BIG TEN SECOND TEAM
SP — Cole Gilley, Sr., Indiana
SP — Reece Beuter, Sr., Iowa
SP — Michael Barnett, Jr., UCLA
SP — Max Banks, Sr., Washington
RP — Luke Broderick, Jr., Nebraska
RP — Michael Vallone, Gr., Purdue
RP — Brodie Purcell, So., USC
C — Daniel Rogers, Gr., Iowa
C — Weber Neels, Jr., Minnesota
1B — Logan Sutter, Sr., Purdue
1B — Mulivai Levu, So., UCLA
2B — Ryan McKay, So., Michigan State
SS — Chris Hacopian, So., Maryland
3B — Roman Martin, So., UCLA
OF — Vytas Valincius, Sr., Illinois
OF — Trevor Cohen, Rutgers
OF — AJ Salgado, Sr., UCLA
UTL — Jack Porter, So., Penn State
At-Large — Jake Hanley, Fr., Indiana (1B)
At-Large — Benny Casillas, Gr., Michigan (SS)
ALL-BIG TEN THIRD TEAM
SP — Kyle McCoy, So., Maryland
SP — Jason Reitz, Jr., Oregon
SP — Caden Aoki, Sr., USC
RP — Zach Bates, So., Illinois
2B — Abbrie Covarrubias, So., USC
SS — Maddox Molony, So., Oregon
3B — Owen McElfatrick, Jr., Northwestern
OF — Ben Wilmes, Sr., Iowa
OF — Anson Aroz, Jr., Oregon
OF — AJ Guerrero, Sr., Washington
UTL — Dominic Hellman, Jr., Oregon
At-Large — Jacob Schroeder, Gr., Illinois (C)
(no C, 1B due to second team ties)
— On3’s Nick Kosko contributed to this report.
NIL
Clemson Facing NIL Test as New Threat Emerges for 5-Star LB Tyler Atkinson
Clemson Facing NIL Test as New Threat Emerges for 5-Star LB Tyler Atkinson originally appeared on Athlon Sports. Clemson is in for a fight if it wants to land one of the nation’s top defensive players. Advertisement Five-star linebacker Tyler Atkinson has wrapped up his official visits, and the Tigers—who hosted him first in June—remain […]

Clemson Facing NIL Test as New Threat Emerges for 5-Star LB Tyler Atkinson originally appeared on Athlon Sports.
Clemson is in for a fight if it wants to land one of the nation’s top defensive players.
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Five-star linebacker Tyler Atkinson has wrapped up his official visits, and the Tigers—who hosted him first in June—remain in the mix. But the dynamic around his recruitment may be shifting, and Clemson’s traditional recruiting model could soon face its toughest NIL-era challenge yet.
Atkinson, the No. 1 linebacker and a top-10 overall prospect in the 2026 class, kicked off his June with a visit to Clemson. That early positioning gave Dabo Swinney’s staff an important window to make a lasting impression, one built on player development, culture, and a no-nonsense approach to the transfer portal and NIL.
But the college football world is evolving—and fast.
Following stops at Oregon and Georgia, Atkinson’s final visit to Texas has stirred national buzz. According to On3’s Steve Wiltfong, the Longhorns may now be the biggest threat to Georgia’s standing as the perceived leader.
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“I think you could look at Texas as the biggest threat to Georgia,” Wiltfong said in a recent update, highlighting that this recruitment may be far from over.
Texas’ late push has some wondering whether Clemson can keep pace in an NIL-driven race. Atkinson recently signed a high-profile NIL deal as part of Adidas new Adizero class, placing him among a select group of high school athletes already earning national branding deals. For a player already building his name off the field, the allure of an NIL-friendly environment could be pivotal.
That’s where Clemson’s challenge becomes clear. Swinney has built his program on stability and long-term growth, not flashy offers or short-term financial gain. While the Tigers have NIL infrastructure in place, their more controlled, culture-first approach often contrasts with the aggressive NIL strategies seen at places like Georgia, Oregon, and Texas.
Grayson High School linebacker Tyler Atkinson.© Lori Schmidt / Columbus Dispatch / USA TODAY NETWORK via Imagn Images
Still, Clemson has a track record of developing elite defenders and sending them to the NFL. If Atkinson values a proven pipeline and the kind of environment that has helped many Clemson stars thrive, the Tigers can still be a real contender.
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Whether that’s enough in today’s recruiting climate remains to be seen. Clemson was the first school to get him on campus this summer; that first impression could still matter, or Atkinson may have been wowed by everyone else since.
As no decision time has been made, Clemson remains in the race. But now, it’s clear they’ll need to overcome not just SEC rivals—but the shifting winds of NIL as well.
Related: Cade Klubnik Takes Shot at Transfer Culture, Praises Arch Manning but Snubs Rival
Related: Jaguars Could Add Former Clemson Rival in Late Offseason Move
Related: Former MLB Umpire Who Ejected Clemson Star Strikes Again in CWS Controversy
This story was originally reported by Athlon Sports on Jun 28, 2025, where it first appeared.
NIL
How NIL Plays a Factor in Terrance Ferguson's Contract Negotiations
When the Rams selected Terrance Ferguson, there was no way they could have anticipated that he would be holding out for guaranteed money. Why did they believe that? Because it doesn’t happen. That was until the Browns and the Texans gave Carson Schwesinger and Jayden Higgins fully guaranteed deals. Now all second-round picks are trying […]


When the Rams selected Terrance Ferguson, there was no way they could have anticipated that he would be holding out for guaranteed money. Why did they believe that? Because it doesn’t happen.
That was until the Browns and the Texans gave Carson Schwesinger and Jayden Higgins fully guaranteed deals. Now all second-round picks are trying to get fully guaranteed deals of their own, and while in the past, NFL teams could wait those players out, these players are entering the NFL with millions in their bank accounts due to NIL.
For Ferguson, he’s arguably the greatest tight end in Oregon history. He’s without a doubt the highest-paid tight end in Oregon history, having been a part of the Ducks’ NIL collective since 2022. Oregon is also funded by Phil Knight, the co-founder of Nike, so Oregon has one of the biggest war chests in college football.
While it’s unknown exactly how much money Ferguson made (including his own NIL deals), 49ers tight end George Kittle provided insight into the wealth disparity between collegiate football players and non-first round NFL players on rookie contracts.
Some NFL rookies made more in NIL than they make in the league
pic.twitter.com/LY3qQMCuRx
— Bussin’ With The Boys (@BussinWTB) June 28, 2025
“I’m not gonna name any of their names, but like, we had a great rookie class. Like, every offensive install that we do during OTAs, a rookie has to get up and tell a joke. We make him do name, school, signing bonus, and this year we added NIL. One of the kids was like, yeah, I made, he was undrafted. He goes, I made $30,000 signing bonus. Like, ooh, yeah, good for you, man. And then he’s like, I made $700,000 in NIL.
Kittle was then asked what’s the highest number he had heard and Kittle responded that it was over a million.
Thus, players like Ferguson are able to get set up with housing, transportation, and any other needs/luxuries before they receive a dime of the NFL paycheck.
To Ferguson’s credit, his contract hasn’t been a factor in his preparation. He’s been to every Rams event, he’s been working hard, and Ferguson is fitting in just fine.
He also can’t play without a contract. He knows it, the Rams know it, so Ferguson holds the leverage as the Rams and the NIL try to navigate the new waters of drafting millionaires.
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NIL
Terrance Ferguson challenges Rams' tradition with millionaire leverage from NIL riches in …
The Evolution of Player Contracts in the NFL In a surprising turn of events, the Los Angeles Rams are facing a unique challenge with their second-round pick, Terrance Ferguson. Traditionally, NFL teams have not anticipated holdouts from players in this draft tier, particularly regarding guaranteed money. However, recent developments in the league have shifted this […]


The Evolution of Player Contracts in the NFL
In a surprising turn of events, the Los Angeles Rams are facing a unique challenge with their second-round pick, Terrance Ferguson. Traditionally, NFL teams have not anticipated holdouts from players in this draft tier, particularly regarding guaranteed money. However, recent developments in the league have shifted this paradigm. With the Cleveland Browns and Houston Texans offering fully guaranteed contracts to Carson Schwesinger and Jayden Higgins, the landscape for second-round picks has changed dramatically.
NIL Wealth Reshaping Expectations
The introduction of Name, Image, and Likeness (NIL) deals has fundamentally altered the financial landscape for incoming NFL players. Many of these athletes are entering the league with substantial financial backing, which diminishes the leverage NFL teams once held. Ferguson, who is widely regarded as one of the greatest tight ends in Oregon history, exemplifies this shift. He has been an integral part of the Ducks’ NIL collective since 2022, making him the highest-paid tight end in the program’s history. With financial support from Phil Knight, the co-founder of Nike, the University of Oregon boasts one of the most formidable funding sources in college football.
While the exact figures of Ferguson’s NIL earnings remain undisclosed, insights from NFL players highlight the stark contrast between collegiate and rookie NFL salaries. George Kittle, the 49ers tight end, revealed that some undrafted rookies are earning significantly more through NIL than they will from their initial NFL contracts. This newfound wealth allows players like Ferguson to secure housing, transportation, and other necessities before even stepping onto an NFL field.
Ferguson’s Commitment Amidst Contract Negotiations
Despite the ongoing contract negotiations, Ferguson has demonstrated professionalism and commitment. He has attended every Rams event and has shown dedication to his training and integration into the team. His ability to maintain focus on his preparation, regardless of the contract situation, speaks volumes about his character and work ethic. However, it is clear that without a signed contract, he cannot participate in games, placing him in a position of leverage as both the Rams and the player navigate this new reality of drafting athletes with significant financial backgrounds.
Navigating New Waters in the NFL
As the NFL evolves, teams must adapt to the implications of NIL deals and the expectations of new players entering the league. Ferguson’s situation not only reflects the changing dynamics of player contracts but also signifies a broader transformation in how the league interacts with its talent. The Rams, like many other franchises, are now tasked with reconciling traditional contract structures with the modern financial realities athletes face. This challenge could redefine negotiations and expectations for future drafts, as teams grapple with the emergence of millionaire rookies.
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