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Brag House Launches Revenue

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Brag House Launches Revenue

Initiative unlocks new royalty-based income stream and expands platform utility for brands and users alike

NEW YORK, June 17, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, last week unveiled plans to launch a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative supporting the Company’s broader monetization strategy by introducing new revenue streams, expanding Gen Z engagement, and strengthening its data-driven value proposition.

Building on its earlier announcement to explore digital NIL engagement models, the initiative leverages Brag House’s national footprint across 200+ NCAA campuses through its partnership with Learfield, enabling student-athletes to monetize personalized digital assets such as highlight reels, game-day passes, and authenticated collectibles. Brag House will retain transaction fees and recurring royalty revenue from secondary marketplace activity, while also capturing valuable user engagement and behavioral data.

“We’re laying the groundwork for a new digital economy built around Gen Z athletes and fans, ” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “By combining NIL rights with authenticated digital assets, we’re offering scalable monetization while enhancing our ability to understand and serve our community. This platform introduces a repeatable, high-margin business model aligned with the surging NIL and digital ownership economies.”

Unlocking a Multi-Billion-Dollar Market Through a Scalable Revenue Model

As referenced in Brag House’s previous announcement, the NIL market is projected to grow to $1.5 billion by 2027. Brag House’s NIL platform targets a key gap in the market: 95% of NCAA athletes currently receive little to no NIL compensation.

Using a no-code interface, athletes will be able to mint and sell digital assets directly to fans while Brag House earns transaction fees on all primary sales and royalties on secondary trades. Fan-to-athlete commerce will be enabled by automated smart contract systems, with automated payments routed to athlete-controlled digital wallets. The Company is evaluating sustainable, next-gen digital platforms that offer low fees and reliable verification systems.

Initial monetization scenarios include:

  • Personalized collectibles with resale royalties
  • Digital access passes for live/virtual events
  • Loyalty integrations with brand partners and sponsors
  • Tiered fan experiences that reward long-term participation

Accelerating Brag House’s Strategic Flywheel

This platform aligns directly with Brag House’s four-phase strategic roadmap: build Gen Z community, scale B2B solutions, monetize engagement, and activate proprietary data. The NIL initiative further supports each of these goals by:

  • Increasing user retention through exclusive athlete-fan interaction
  • Creating brand sponsorship inventory around collectible campaigns
  • Enhancing the Company’s first-party behavioral data for Gen Z
  • Enabling subscription and membership cross-sell opportunities

“This initiative is not about chasing trends, it’s about capturing value,” added Malloy. “We’ve already proven our ability to engage Gen Z across gaming and college campuses. Now, we’re unlocking the next layer of monetization that expands our platform’s economic potential.”

Pilot Rollout in Late 2025

Brag House expects to launch initial NIL activations on select campuses later this year, in conjunction with branded loyalty campaigns and its Brag Gators Gauntlet Series. Full platform capabilities, including smart contract integration, athlete onboarding, and fan resale features, are anticipated to go live in early 2026.

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com.

Forward-Looking Statements 
Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, expectations related to the investigation of potential naked short selling, including the Company’s analysis, its ability to take appropriate corrective action, or any potential investigations by regulators and other risk factors discussed in the “Risk Factors” section of the Company’s filings with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

Media Contacts:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Dave Gentry, CEO
RedChip Companies, Inc.
TBH@redchip.com

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com


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Mark Cuban makes donation to Indiana for 2026 transfer portal cycle, claims Hoosiers are ‘happier this year’

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Mark Cuban reportedly made a donation to Indiana football for the 2026 transfer portal cycle, according to Alex Schiffer of Front Office Sports. The billionaire most known for his time as the majority owner of the Dallas Mavericks is a 1981 graduate of the school.

“Already committed for this portal,” Cuban wrote to FOS in an email. “Let’s just say they are happier this year than last year.”

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Indiana already made splashes in the transfer portal, such as TCU QB Josh Hoover committing for the 2026 season. They also landed Michigan State WR Nick Marsh and Boston College RB Turbo Richard. That’s only the tip of the iceberg and Indiana is still playing in the College Football Playoff!

Cuban reportedly gave a “big number” to the Indiana athletic department in the past, as he told CBS Sports in October. He cited his connection with head coach Curt Cignetti as the biggest factor.

Cuban is also no stranger to donating to his alma mater. In 2015, he gave the school around $5 million for a sports media center and gave $6 million to fund Indiana’s rugby club.

But first thing’s first, Cuban will be watching Indiana play Oregon in the Peach Bowl in the CFP semifinals. It’s all about what’s in front of them and nothing’s changed for Cignetti and IU.

“Yeah, excited to be a part of the Peach Bowl,” Cignetti said. “Playing a great opponent in Oregon, Coach Lanning. Like I said so before we played earlier in the year, one of the young superstars you know in the coaching profession. I think they’re 26-2 the last two years.

“And, you know, really an excellent football team, offense, defense, and special teams. Do a great job of coaching. Be a big challenge. We were fortunate, you know, to win the game out in Eugene. It’s hard to beat a great team twice. You know, very difficult. So, edge to Oregon there. But tough to be a great team twice. Looking forward to the challenge.”

Indiana and Oregon are set to square off Friday night in the Peach Bowl. Kickoff is set for 7:30 p.m. ET and the winner will play for the College Football Playoff National Championship.



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ESPN predicts outcomes of both College Football Playoff Semifinal games

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ESPN predicted the outcomes of both College Football Playoff semifinal games coming Thursday and Friday. Now down to the final four teams, we are that much closer to crowning this year’s national champion.

Miami, Ole Miss, Indiana and Oregon are the last teams standing following two rounds of competitive and dominant football. But what do ESPN’s metrics say, specifically their SP+ projections?

Putting player rankings, strength of schedule, game projection and everything else under the sun together, ESPN put out its College Football Playoff predictions for the semifinals. Let’s start at the Fiesta Bowl.

No. 6 Ole Miss vs. No. 10 Miami (Fiesta Bowl)

Jerome Miron-Imagn Images/Lauren Witte/Clarion Ledger / USA TODAY NETWORK via Imagn Images

SP+ Projection: Ole Miss 28.1, Miami 25.2

Ole Miss seemingly has the quarterback advantage with Trinidad Chambliss over Carson Beck in this one. He’s played at a different level over the last two weeks and found a new gear in the upset over Georgia. With Kewan Lacy helping the cause at running back, Ole Miss has a dynamic offense to deal with.

But defense wins championships, right? At least that is what Miami hopes for in this College Football Playoff. They stifled explosive offenses in Texas A&M and Ohio State to get to this point. Mario Cristobal will look for his team to grind it out. But ESPN projects Pete Golding and crew to get to the national title game.

No. 1 Indiana vs. No. 5 Oregon (Peach Bowl)

Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

SP+ Projection: Indiana 26.7, Oregon 23.7

Indiana keeps winning, make sure you Google it. Curt Cignetti and crew learned from last year’s College Football Playoff mistakes and dominated Alabama in the Rose Bowl, 38-3. The Hoosiers are two wins away from the program’s first national title and have a Heisman QB in Fernando Mendoza to boot. On paper, especially with a win over the Ducks already, Indiana is rightly favored.

But Oregon is coming in guns blazing. Dan Lanning, like Cignetti, preaches toughness and grittiness. That’s exactly what Oregon is going to do and it has a pretty darn good quarterback, too, in Dante Moore. Which Nick Saban disciple is going to end up on top? The metrics say Indiana, again, by a hair.

Based on ESPN’s SP+ projections, No. 1 Indiana and No. 6 Ole Miss will square off for the College Football Playoff national championship. The game is scheduled for January 19th in Miami.



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NHL Winter Classic 2027 game will be held in Utah at Rice-Eccles Stadium

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The annual NHL Winter Classic game is a favorite of hockey fans.

(Bethany Baker | The Salt Lake Tribune) From left, reporter Jackie Redmond, Gary Bettman, the NHL Commissioner, and Ashley and Ryan Smith, both co-founders of Smith Entertainment Group and owners of Utah Mammoth, hold a news conference to announce the location of the 2027 NHL Winter Classic as Rice-Eccles Stadium at the University of Utah in Salt Lake City, seen here on Wednesday, Jan. 7, 2026.

The marquee game of the NHL’s regular season is coming to Salt Lake City next year.

NHL commissioner Gary Bettman joined Utah Mammoth owners Ryan and Ashley Smith on Wednesday in announcing that the 2027 Winter Classic will be held outdoors at Rice-Eccles Stadium. The Mammoth will play the current NHL leaders, the Colorado Avalanche. The game will take place at the beginning of next January.

“I think this venue is going to be incredible,” Ryan Smith said. “This is a dream.”

The NHL selected Rice-Eccles Stadium as the venue over competition from BYU’s Lavell Edwards Stadium in Provo and several other markets around the NHL that wanted to host the event.

“I wanted it here in Salt Lake. This is right,” Smith, a BYU alum, said. “I mean, I do enough down there. This is my NIL donation here. It’s a good one.”

And unlike at University of Utah football games, the stadium will sell alcohol for the event, university director of auxiliary services Collin Simmons told reporters. “We’re able to sell beer and seltzer for all private events,” he explained. “This is a private event.”

(Bethany Baker | The Salt Lake Tribune) Ryan Smith, right, and Ashley Smith, both co-founders of Smith Entertainment Group and owners of Utah Mammoth, answer questions during a news conference to announce the location of the 2027 NHL Winter Classic as Rice-Eccles Stadium at the University of Utah in Salt Lake City, seen here on Wednesday, Jan. 7, 2026.

The exact date for the event has yet to be selected, as the NHL experiments with different dates at the beginning of January that conflict least with the NFL and college football. The game has traditionally taken place on either Jan. 1 or Jan 2.

The Winter Classic began in 2008, as the NHL sought to bring new fans to its games by returning to its roots in outdoor pond hockey. Since then, Winter Classic games have occurred annually with limited exceptions and have proven to be extremely popular with fans and players alike. Fans also enjoy that teams typically wear special-edition uniforms for the event, which Bettman said have not yet been designed.

The 2025 edition of the game took place at Wrigley Field between the Chicago Blackhawks and the St. Louis Blues. This year, the game moved to sunny Miami, Florida, as the Panthers played the Rangers in a matchup that drew significant criticism from hockey fans. Choosing Salt Lake City as the 2027 hosts reflects a league return to a cold-weather site.

League officials toured Rice-Eccles Stadium in recent months to determine its suitability for the game. It will be the fourth time the Winter Classic has been held at a college football stadium, with Michigan Stadium (2014), Notre Dame Stadium (2019), and the Cotton Bowl (2020) the previous three hosts.

(Bethany Baker | The Salt Lake Tribune) Ryan Smith, right, and Ashley Smith, both co-founders of Smith Entertainment Group and owners of Utah Mammoth, sit on stage during a news conference to announce the location of the 2027 NHL Winter Classic as Rice-Eccles Stadium at the University of Utah in Salt Lake City, seen here on Wednesday, Jan. 7, 2026.

“This stadium sets up very well. From a sightline perspective, there’s an intimacy here. We expect to have 50,000 plus here. We’re not anticipating any problems,” NHL commissioner Bettman said. “And the Governor” — Spencer Cox, who attended Wednesday’s announcement — “has promised me that the weather will be perfect.”

The Avalanche should prove formidable opposition to the Mammoth; through 42 games this season, they have suffered just four regulation losses against 31 wins. Team stars Nathan MacKinnon and Cale Makar have pushed the Avs to one of the greatest starts to a regular season in NHL history this season, and should provide additional juice to the matchup.

The Mammoth, meanwhile, are led by team captain Clayton Keller and newly-extended Logan Cooley, who provided a player’s perspective at the announcement.

“Being outside, it’s a whole different experience,” Cooley said, while noting the last time he played outdoors was when he was 4 or 5 years old. “That whole experience will be a challenge. And as players, as competitors, we like those.”

“Just being outside, you see the mountains in the background. As a player, I hope it’s pretty cold and there’s a lot of snow,” he said.



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Is NIL and the transfer portal good for college football?

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Updated Jan. 7, 2026, 4:44 p.m. CT



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Three major college football programs battling for former 5-star recruit

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Alabama finished the 2025 season 11–4 (7–1 SEC) under head coach Kalen DeBoer, winning the SEC West, falling to Georgia in the SEC Championship Game, and qualifying for the College Football Playoff.

Despite optimism that the Tide could make a postseason run, Alabama was routed 38–3 by No. 1 Indiana in the CFP quarterfinal at the Rose Bowl, a loss that ended the season and marked the program’s worst-ever playoff defeat.

The lopsided loss triggered immediate offseason fallout, including significant roster turnover and early transfer portal activity.

On Monday, reports emerged that Alabama outside/edge linebacker Qua Russaw had entered the NCAA transfer portal after three seasons with the Crimson Tide, adding an experienced SEC defender to an already active transfer market.

By Wednesday, On3’s Pete Nakos reported that Russaw had scheduled transfer visits, with three programs quickly emerging as leading contenders: Ohio State, LSU, and Tennessee.

 Alabama Crimson Tide linebacker Qua Russaw.

Alabama Crimson Tide linebacker Qua Russaw (4) tries to bring down South Carolina Gamecocks quarterback Robby Ashford (1) | Gary Cosby Jr.-Imagn Images

Russaw was a five-star high school recruit in the 2023 cycle, ranked as the No. 3 linebacker prospect and No. 27 overall player nationally by On3, committing to Alabama over more than 20 offers, including Auburn, Georgia, Florida, and Clemson.

He spent three seasons with the Crimson Tide (2023–2025) after redshirting his first year, appearing in 22 career games and totaling 50 combined tackles (21 solo), 3.5 tackles for loss, two sacks, two interceptions, and one forced fumble.

Russaw played in 13 games in 2024, posting 36 tackles, 2.5 TFL, one sack, two interceptions, and a forced fumble, before injuries limited him to nine games and 14 tackles in 2025.

Still, at 6’2″, 243 pounds, the former five-star remains a high-upside, power-athletic edge defender with clear projection in a new system.

All three programs linked to Russaw align with his profile as an experienced SEC defender with pass-rush ability and immediate rotational or starting potential.

LSU is actively retooling its roster under new head coach Lane Kiffin and is seeking defensive reinforcements through the transfer portal after more than two dozen offseason departures.

Tennessee has also experienced roster turnover following the 2025 season, targeting portal additions to bolster linebacker depth and add physical playmakers as part of its defensive reset.

Ohio State’s linebacker room, meanwhile, lacks established FBS starters for 2026, prompting the Buckeyes to prioritize veteran transfers to add proven experience.

Media reports indicate visits are being scheduled immediately, and with the January transfer window underway, a commitment could come within days or a few weeks.

Read More at College Football HQ

  • $2.1 million QB turns down ‘lucrative NIL packages’ to enter transfer portal

  • $2.1 million QB reportedly makes NFL decision amid transfer portal rumors

  • $2 million transfer QB urged to focus on development after entering portal

  • $5 million transfer QB strongly viewed as ‘game-changer’ after portal frenzy



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$2.1 million QB turns down ‘lucrative NIL packages’ to enter transfer portal

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Indiana defeated Alabama 38–3 in the College Football Playoff quarterfinal at the Rose Bowl, delivering a dominant performance on both sides of the ball.

Indiana’s offense, led by Heisman Trophy winner Fernando Mendoza and an explosive rushing attack headlined by senior running backs Kaelon Black and Roman Hemby, controlled the game throughout, while Alabama managed just a lone field goal.

Alabama quarterback Ty Simpson started and played into the second quarter, completing 12-of-16 passes for 67 yards before sustaining a cracked rib on a hit late in the half.

Simpson attempted to return after halftime but ultimately gave way to backup Austin Mack, who finished 11-of-16 for 103 yards.

Making matters worse for the Tide at quarterback, multiple outlets reported Wednesday that Simpson informed Alabama of his intention to enter the 2026 NFL Draft, opting to turn pro rather than return to Tuscaloosa or explore the transfer portal.

On3’s Pete Nakos also reported that Simpson, along with his family and representatives, evaluated potential NIL opportunities before ultimately deciding to declare.

Across the 2025 season, Simpson totaled 3,567 passing yards, 28 touchdowns, and five interceptions, while adding 92 rushing yards, two rushing scores, and a 145.2 passer rating.

Alabama Crimson Tide quarterback Ty Simpson.

Alabama Crimson Tide quarterback Ty Simpson (15) runs against Indiana Hoosiers defensive lineman Mikail Kamara (6) | Kirby Lee-Imagn Images

In his first year as Alabama’s full-time starting quarterback, Simpson guided the Crimson Tide to an 11–4 record and a berth in the College Football Playoff.

He earned second-team All-SEC honors and capped an Alabama tenure in which Simpson developed from a highly touted five-star recruit with limited early starting experience into a pro-level prospect, pairing mobility with improved pocket play that attracted NFL interest.

Many NFL draft analysts now project Simpson as a top-20 pick and likely first-round selection, generally seen as the No. 3 quarterback in this class behind Indiana’s Fernando Mendoza and Oregon’s Dante Moore.

On3’s NIL valuations placed Simpson at around $2.1 million, ranking him among the higher-valued college players in 2025.

Media reporting also linked Simpson to significant transfer-market interest, with sources naming Miami, Oregon, and Tennessee as potential suitors had he entered the portal. 

That interest fueled speculation that Simpson faced a choice between entering the NFL Draft or transferring to pursue a lucrative NIL package.

By contrast, transfer portal quarterback Brendan Sorsby landed a reported NIL package worth roughly $5 million after transferring to Texas Tech.

With Simpson already ranking among the highest-paid college athletes and projected to command even larger offers, alongside Sorsby’s massive NIL deal, this moment underscores the new, multi-path economics of college quarterback careers in the post-NIL era.

Still, while premium portal NIL packages can significantly influence recruitment and roster construction, Simpson’s decision highlights that top quarterbacks continue to prioritize the NFL when their draft stock is strong.

Read More at College Football HQ

  • $2 million transfer QB urged to focus on development after entering portal

  • $5 million transfer QB strongly viewed as ‘game-changer’ after portal frenzy

  • $2 million transfer portal QB strongly linked with two major college football programs

  • No. 1 college football team soars in transfer portal rankings after ‘swinging wildly’



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