NIL
Brent Blum Named Director of NIL Development for Cyclone Sports Properties
Jake Lovell and MaryKate Walling set to join Learfield Impact NIL team at CSP AMES, Iowa – Learfield’s Cyclone Sports Properties, in partnership with Iowa State Athletics and Learfield Impact, Learfield’s industry-leading Name, Image and Likeness (NIL) service combining the power of expert people, award-winning content, and innovative technology, has announced the appointment of Brent […]

Jake Lovell and MaryKate Walling set to join Learfield Impact NIL team at CSP
AMES, Iowa – Learfield’s Cyclone Sports Properties, in partnership with Iowa State Athletics and Learfield Impact, Learfield’s industry-leading Name, Image and Likeness (NIL) service combining the power of expert people, award-winning content, and innovative technology, has announced the appointment of Brent Blum as the new Director of NIL Development, Jake Lovell as NIL Partnerships and Operations Coordinator and MaryKate Walling as NIL Content Producer.
“We are excited to launch this innovative initiative with Learfield as we navigate this new world intercollegiate athletics enters starting July 1,” ISU Director of Athletics Jamie Pollard said. “We believe that these positions are a continued evolution of our long-standing partnership and allow us to create additional opportunities through existing and new corporate partners.”
Learfield Impact integrates the addition of these three on-campus NIL leadership positions, innovative technology in the form of Learfield’s Compass NIL dealmaking platform, and the Emmy Award-winning Learfield Studios content team into an unmatched full-service NIL offering. This powerful combination seamlessly generates authentic dealmaking and creates opportunities for influential storytelling content between student-athletes and brand partners.
In this newly created role, Blum will help oversee the university’s evolving NIL strategy, working closely with student-athletes, coaches and donors, as well as the Iowa State Foundation and corporate partners to build innovative and sustainable support. His work will focus on aligning the athletic department’s NIL vision with national best practices while staying true to the culture and values of Iowa State.
Blum currently serves as Executive Director of the We Will Collective, where he has helped raise over $12 million in support of Iowa State student-athletes, backed by contributions from more than 10,000 individual donors and area businesses.
“Cyclone Nation’s involvement is as important as ever as we tackle this transition in college athletics,” Blum said. “This next chapter gives us the opportunity to build a more unified and long-term NIL infrastructure for Iowa State. In the short term, continued support of We Will is vital as we move forward.”
Lovell, who has been a member of the CSP staff for three years, will assist Blum in fulfilling NIL sponsorships and Walling, who received both her undergraduate and master’s degrees from Iowa State while working as a content producer for the Cyclone Football program, will produce NIL-related content for CSP sponsors.
With the House settlement approved by Judge Claudia Wilken earlier this month, the Iowa State Athletics Department will now provide direct financial support to Cyclone student-athletes on top of the world-class education and other benefits that they currently receive. Nearly every Cyclone student-athlete will receive a financial payment from the University for their NIL rights beginning on July 1.
Iowa State Athletics will provide the maximum revenue-sharing amount allowed, currently projected to be $20.5M for the 2025-26 fiscal year, by the House settlement to its student-athletes. The We Will Collective will begin transitioning its members to the We Will Fund that will be housed within the ISU Foundation next month. Contributions to the We Will Fund will allow donors to invest in the support of student-athletes while helping ISU ensure future success of its championship-caliber programs.
“The Iowa State fan base has long-been recognized as one of the nation’s most-loyal, and their continued generous support of the We Will Fund will be critical as we move into college athletics’ new era,” Pollard said. “We are grateful for all of our fans who have contributed to the We Will Collective over the last few years and it is our sincere hope they continue that support as we transition to the We Will Fund to ensure that our programs are positioned for greater success in this new era.”
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
NIL
Kansas baseball commit Daniel Lopez passes on signing with Orioles, will play for Jayhawks in 2026
As the Baltimore Orioles continue to sign their 2025 MLB Draft picks, one deal is not going to get over the finish line. Odessa College pitcher Daniel Lopez was taken in the 12th round by Baltimore but instead will return to college for another season, he announced via social media on Thursday. Lopez will still […]

As the Baltimore Orioles continue to sign their 2025 MLB Draft picks, one deal is not going to get over the finish line. Odessa College pitcher Daniel Lopez was taken in the 12th round by Baltimore but instead will return to college for another season, he announced via social media on Thursday.
Lopez will still be playing baseball elsewhere next season. He committed to the Kansas Jayhawks as well, making a jump up to the power conference ranks. Huge news for head coach Dan Fitzgerald, snagging a top arm out of the NCAA transfer portal.
“After talking with my family and coaches, I’ve decided to return to school and continue my academic and athletic journey at the University of Kansas this season,” Lopez said via X. “Thank you to the Orioles and everyone who supported me. Grateful for what’s ahead! Let’s go to Omaha.”
Last year was considered Lopez’s freshman year, putting up good numbers for Odessa College. He appeared in 16 games, six of which were starts – all of which were in conference play. In 49.2 innings, Lopez recorded a 4.89 ERA with 81 strikeouts and 38 walks.
Playing for Kansas will be a big step up for him. D1 Baseball’s Kendall Rogers believes Lopez possesses a “big-time arm” and can be a “strong asset” for them moving forward. In an interview with KUSports.com, the right-hander revealed his fastball got up to 98 miles per hour.
“It’s kind of putting everything you can into baseball, making your life about baseball,” Lopez said of his mentality via KUSports.com. “I’ve always taken it serious, I’ve always loved the sport, the game, but as soon you get more into it, I feel like the culture was what really drove me at Odessa. It was kind of like a family, you know, everybody’s pushing you to be better.”
Kansas put together a successful 2025 season, making the NCAA Tournament for the first time in over a decade. As Lopez mentioned, the goal is to get to Omaha this upcoming year. If the Jayhawks can, it would be just the second time the program has gotten to the College World Series, going back to 1993.
In fact, KU has only once made it out of a regional. Any kind of advancement in the NCAA Tournament would be a major stepping stone. Lopez turning down the Orioles to play in Lawrence only helps their cause moving forward.
NIL
What to know about Donald Trump’s executive order on NIL and college sports
President Donald Trump on Thursday issued an executive order titled “SAVING COLLEGE SPORTS,” a directive aimed at regulating the rapidly shifting landscape in college sports. Since 2021, college athletes have been able to profit off their name, image and likeness after a Supreme Court ruling on antitrust laws went in favor of the athletes. In […]
President Donald Trump on Thursday issued an executive order titled “SAVING COLLEGE SPORTS,” a directive aimed at regulating the rapidly shifting landscape in college sports.
Since 2021, college athletes have been able to profit off their name, image and likeness after a Supreme Court ruling on antitrust laws went in favor of the athletes. In the ensuing years, players have been able to get paid legally via third parties, and after a separate lawsuit was settled in June, athletes can now also be paid directly by their schools.
The NIL era, however, has raised a variety of concerns for both schools and athletes, with issues ranging from maintaining equality in women’s sports to a potential push for collective bargaining between athletes and their respective colleges.
Trump’s order, which is not itself a law, essentially calls for an implementation of policies that are widely viewed as NCAA (as opposed to athlete) friendly.
Here’s what to know.
What exactly does Trump’s order call for?
Trump’s order said that, in the wake of legislation that allows athletes to be compensated and transfer freely between schools, “the future of college sports is under unprecedented threat.”
The EO goes on to say that the recent rulings have unleashed “a sea change that threatens the viability of college sports” and more guardrails are needed to ensure a fairer system.
So, what would Trump like to see? The order calls for the following:
- Prohibiting third parties from engaging in direct “pay-for-play” payments to athletes, which the order deems improper. Currently, school boosters can sign players to multimillion-dollar NIL deals that are widely viewed as a workaround to directly paying players to attend a certain university. Trump’s order says players should only earn “fair market value” for a legitimate service to a third party, such as a brand endorsement. Advocates for athletes say this would impose a cap on their earnings.
- Protections on scholarships for nonrevenue sports, requiring schools to maintain or increase scholarships for such sports, depending on the revenue of their athletic departments. This would be a measure largely to protect Olympic sports and women’s sports from potential decreases in funding as more money goes to revenue-generating athletes in football and basketball.
- A clarification from the National Labor Relations Board on the employment status of athletes “that will maximize the educational benefits and opportunities provided by higher education institutions through athletics.” During the Biden administration, the NLRB issued a memo stating that certain college athletes should be considered employees. That memo was rescinded earlier this year, and now Trump is seeking to codify athletes as non-employees, which would almost certainly take away any opportunity they have to collectively bargain with schools.
- Protections for the NCAA from lawsuits by athletes. The NCAA has been lobbying for these protections for many years, as many of the big changes in college athletics have come as the result of antitrust lawsuits. Protections against further court cases would allow the NCAA to enforce its rules on issues such as transfers and third-party payments without fear of them being upended by another court ruling.
What does this all mean for the immediate future?
Nothing immediately.
Trump cannot unilaterally impose rules in this scenario. His executive order also comes as the House tries to push through the SCORE Act, a bipartisan piece of legislation that is aligned with much of Trump’s executive order. The SCORE Act has moved through committee and can be debated on the House floor when representatives return from recess in September.
Meanwhile, there has been a bipartisan push in the Senate to introduce its version of legislation regarding college athletes, with Sen. Ted Cruz, R-Texas, and Sen. Cory Booker, D-N.J., among those involved.
“The many challenges facing college sports are important and complex,” Sen. Maria Cantwell, D-Wash., said in a statement to NBC News. “The Executive Order recognizes the importance of preserving Olympic sports, women’s sports, and maintaining competitiveness for big and small schools alike. I’m disappointed that the President abandoned his earlier plan for a commission to examine all the issues facing college sports. We need a sustainable future for college sports, not a future dominated by the biggest and wealthiest schools who can write their own rules without accountability.”
NIL
5
A little over a week ago, five-star linebacker Tyler Atkinson broke the hearts of Georgia fans when he announced his commitment to Texas over Georgia. No one saw this coming and many Georgia fans were left confused wondering how things changed so fast when Georgia was his leader for most of 2025. The consensus was […]


A little over a week ago, five-star linebacker Tyler Atkinson broke the hearts of Georgia fans when he announced his commitment to Texas over Georgia. No one saw this coming and many Georgia fans were left confused wondering how things changed so fast when Georgia was his leader for most of 2025.
The consensus was that Texas had to have offered Atkinson an amount of NIL money that he couldn’t say no to, and Friday night that was confirmed to be the case.
“Texas doubled Oregon and Georgia’s NIL offer to lock down Atkinson.”
Texas offered double the NIL money than #Georgia and Oregon to lock down 5-star LB Tyler Atkinson, per Keegan Pope. 😳
Atkinson’s recruitment ultimately came down to Georgia and Texas in the end. pic.twitter.com/ZWV3C96BB9
— Dawg Recruiting (@DawggRecruiting) July 26, 2025
Texas offered Tyler Atkinson twice the money Georgia did
Atkinson’s recruitment reportedly came down to Texas and Georgia. Clemson and Oregon were also named finalists for the No. 1 linebacker in the 2026 recruiting class as well, but everyone knew after Atkinson’s official visits that it was down to Texas and UGA.
There are a lot of good reasons why a recruit could commit to Texas, no one can deny that, but when it comes to linebackers Georgia is the best program in the country. During Kirby Smart’s nine years as Georgia’s head coach, he has had three Butkus Award winners. This award goes to the nation’s best linebacker at the end of each season, so it’s clear how great Georgia has been at Atkinson’s position in recent years.
On top of that, Georgia overall has had far more success recently at getting players to the NFL. Georgia also just beat Texas twice last season and Atkinson is from the state of Georgia as well. Atkinson even visited Georgia 15 times throughout his recruitment, and it was reported that he only visited Texas twice.
No one can argue that Georgia had a lot more going for them in this recruitment than Texas, so it is not surprising to find out that the Longhorns had to offer Atkinson far more money to earn his commitment. And it just so happens that Texas offered him twice as much as Georgia, which unfortunately was enough for Atkinson to not care about all the positives UGA has to offer.
NIL
How MAC football has shifted in the NIL and transfer portal era
DETROIT — In recent years, it has become more and more challenging to be a college football head coach. Gone are the days of recruiting players and coaching them up for four or five years. Instead, the sport finds itself in an era of unprecedented player movement thanks to the transfer portal quickly facilitating moves […]
DETROIT — In recent years, it has become more and more challenging to be a college football head coach.
Gone are the days of recruiting players and coaching them up for four or five years. Instead, the sport finds itself in an era of unprecedented player movement thanks to the transfer portal quickly facilitating moves between NCAA institutions with few restrictions.
Widespread tampering under the guise of name, image and likeness (NIL) deals has only exacerbated such movement. While schools and coaches can’t directly recruit players from other teams, there are no rules preventing independent NIL collectives from negotiating with agents and making offers to players to enter the portal. This has created a system where the top players in the NCAA’s non-autonomous conferences (Group of 5) are often poached by teams in autonomous conferences (Power 4).
The Mid-American Conference is in the former group, seeing its top talent migrate up to the Power 4 level more frequently over the last few years. Of the 11 players on the 2024 All-MAC first-team who retained eligibility for 2025, only two will return to their 2024 teams. Meanwhile, eight of the nine who transferred wound up at Power 4 schools.
This new era raises plenty of questions. How can the coaches of the MAC best respond and adapt to the constant roster turnover? Does the constantly looming threat of the portal affect locker rooms during the season? How understanding are players when their teammates move on? Well, like almost everything else, it varies from school to school.
Coaches emphasize culture, relationships
Perhaps the most eventful transfer portal season among the MAC belongs to Ball State. Exactly half of its roster — 55 out of 110 players — is new this season, and new head coach Mike Uremovich replaced almost the entire staff with his own guys. With more new faces than old, it’s been easier for everyone to get on the same page as the program begins a new era.
“The new guys who came in and the guys who were returning, it was all new to them, so they were all going through it for the first time.” Uremovich said. “It’s fun to watch that all coming together, and then you have the new crop of guys that comes in May and June and high school guys, so we’ve got to get those guys bought in too.”
The Cardinals are one of six teams in the MAC who will have a new coach this season. This group includes the reigning MAC champion Ohio Bobcats, as former offensive coordinator Brian Smith will take over the head coaching post from Tim Albin, who took the Charlotte job mere hours after the MAC title game.
Despite Albin’s stunning move and the fact that he took a slew of assistant coaches with him, Ohio only lost a handful of players to the portal. The Bobcats have also had success recruiting from the portal, as many of the key contributors to their conference championship victory were former transfers.
“When you really emphasize the culture within your program and that gets built among the players that are in it, and you are constantly emphasizing it within your team, the new players are going to be able to adapt to that culture, or they’re not going to work out,” Smith said. “We’ve done a good job of identifying kids that we think fit what we do from a program standpoint, but also culturally.”
Another team with limited roster turnover this offseason was Buffalo. The Bulls had the MAC’s least active portal period in terms of both transfers out and in, and they were one of the two teams to retain a 2024 first-team All-MAC player with linebacker Red Murdock. Going into his second season as the head coach, Pete Lembo takes pride in the Bulls’ limited movement and cited the program’s emphasis on relationships as a key factor in the continuity.
“I think the best way to overcome those (challenges) is to do what we’ve always done, which is build great relationships,” Lembo said. “The reason I got into coaching 30-plus years ago was because I enjoyed the relationships, player-to-player, coach-to-player, the staff, the administration, and those things haven’t changed.”
Of course, not every team in the conference was as fortunate as Ohio and Buffalo. Eastern Michigan, for example, has 50 new players this season. Twelfth-year coach Chris Creighton — tied for the longest tenured head coach in the MAC — remembers a time before the conference was ravaged by the portal and has had to adapt to its new landscape. Creighton believes that his adaptation has been made easier by the fact that his team culture is firmly solidified with his decade-plus of experience with the Eagles.
“Our guys know who they are, so we can recruit to that,” Creighton said. “We’re not trying to figure out who we are, we’re not trying to establish who we are. That’s what we want to continue to be really strong in, is knowing who we are and having a certain culture.”
No hard feelings among players
While one might expect constant roster turnover and NIL negotiations to create animosity or jealousy within a locker room, the players of the MAC are generally understanding. Most players get the “business decision” nature of their teammates who opt for the portal, and those who stick around know they need to rally around the next man up.
“We’re not going to dwell on who’s not here,” said Eastern Michigan defensive lineman Jefferson Adam. “You know, best of luck to them, but we’re just building off what we have because that’s ultimately what’s most important.”
Players who do decide to stay often play a role in convincing others to do the same. For coaches who now have to worry about re-recruiting their own players, having players who can do it for them is a big advantage.
“For a head coach, it’s one of your biggest jobs to recruit your own roster,” Western Michigan coach Lance Taylor said. “Your own players can be a huge part of that because honestly, those are the guys that they battle with every single day. They live with them, they hang out with them, they have really close and deep relationships.”
Those relationships don’t expire when players do decide to leave. Adam, a former Iowa State transfer, is still in touch with some of his Cyclones teammates. Ohio quarterback Parker Navarro spent his first two seasons at UCF, where he met two friends who he remained close enough with to be in each of their weddings recently. Ball State defensive tackle Darin Conley is still close with many of the former Cardinals who left this offseason and continues to support them in their new destinations.
“You’ve got to remember these guys were our teammates,” Conley said. “We’ve been through thick and thin, they just happened to go somewhere they thing was a benefit for them. You can’t really hate or knock them for that. With the guys who transferred, we’re still close friends. A lot of guys still hang out with each other because we still kind of live close.
“They’re still our guys, and we’re still going to love them. They’re just not currently our teammates.”
Contact Cade Hampton via email at cbhampton@muncie.gannett.com or on X, formerly known as Twitter, @CadeHamp10.
NIL
Trump’s executive Order on College Sports Sparks NCAA, Mountain West, and More — With Support from Nick Saban
Trump’s Executive Order on College Sports Sparks NCAA, Mountain West, and More — With Support from Nick Saban In a major development for college sports, President Donald Trump signed a sweeping executive order Thursday called “SAVING COLLEGE SPORTS,” sparking debate and raising awareness about issues related to name, image, and likeness (NIL), athlete pay, and […]

Trump’s Executive Order on College Sports Sparks NCAA, Mountain West, and More — With Support from Nick Saban
In a major development for college sports, President Donald Trump signed a sweeping executive order Thursday called “SAVING COLLEGE SPORTS,” sparking debate and raising awareness about issues related to name, image, and likeness (NIL), athlete pay, and the NCAA’s role.
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While the immediate effects are mostly symbolic and not structural, its potential impacts on the NCAA—and on conference groups like the Mountain West—could be far-reaching.
The move comes amid growing national concern that college sports have become a “headless system,” now seen as “free agency,” with mega-collectives and multi-million-dollar payouts replacing tradition, loyalty, and balance.
While not the main focus here, Trump has spoken about this complaint many times in conversations with retired Alabama football coach Nick Saban, who met with the president earlier this month to discuss the declining state of college athletics.
According to sources familiar with their discussion, Saban told the president some hard truths about the unintended consequences of the NIL era, emphasizing that federal protection is crucial.
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“We are losing what has made college sports special,” Saban reportedly said. “And without a national standard, the unfair imbalance will only worsen, and it will be the Olympic sports, non-revenue programs, and student-athletes at smaller schools who suffer most.”
After reviewing the executive order, Saban praised it, calling it “a step in the right direction.” He added that while legislative action will still be required, the president’s directive sends “a strong message that college athletics still have some integrity.”
Trump’s five-page order highlights this urgency. He criticizes recent court rulings and policy shifts that have caused bidding wars by boosters, large payments to players, and free transfers. “College sports is not, and should not be, professional sports,” the order states. “Without guardrails to curb the chaos… many college sports will likely cease to exist soon.”
Among the proposals in the order are:
– Protecting scholarships for non-revenue sports—requiring schools with large athletic budgets to increase or maintain scholarships for Olympic and women’s sports.
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– Banning “pay-for-play” models—preventing booster collectives from offering athletes payment unrelated to commercial ventures,
– Clarifying athlete status—directing the Secretary of Labor and the National Labor Relations Board to confirm that athletes are students, not employees,
– Limiting legal risks for schools—advising that they be shielded from antitrust lawsuits that could threaten NCAA governance and transfer policies.
While Trump’s executive order does not have the power of federal law, it can put pressure on Congress members, especially now that the SCORE Act—an NCAA-friendly piece of legislation—is officially moving through Congress.
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Senate leaders, including Ted Cruz, are involved in bipartisan talks to create a companion bill.
Effects on the Mountain West and the NCAA
For mid-major conferences like the Mountain West, the executive order offers both hope and concern.
There is hope because an executive order could support a quasi-policy to stabilize scholarship opportunities for non-revenue sports at schools like UNM, Utah State, and San Diego State.
The concern is that this hope comes with unpredictability because decisions can change, and the playing field will still be heavily skewed in favor of power conferences that can capitalize on NIL-driven disparities in strength.
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The Mountain West has much smaller budgets—$50 to $60 million per sports program—and recruiting and keeping top talent will be especially difficult under current free-market conditions.
An executive order that limits unregulated booster interference to protect opportunities in non-revenue sports could be crucial for their survival—if subsequent actions make this possible.
Nevertheless, many experts, including NCAA President Charlie Baker, insist that there is no long-term solution without Congressional intervention. “You can’t fix this stuff from executive order,” Baker said on Thursday. “Our focus … has got to be the legislative process.”
However, as the saying goes in politics, just like in sports, momentum matters. Trump’s executive order, along with high-profile support from coaching legend Saban, could speed up legislative action on Capitol Hill.
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When a sport urgently needs stability and reinforcement during rapid changes, that signal might be enough to cause a ripple effect.
As Purdue coach Barry Odom recently stated, “The game’s been here for a hundred years and it’s gonna be here for a hundred more.”
That might be true, but after this order and with prominent figures like Trump and Saban finally aligned, the game could begin to resemble what it once was.
All this being said, I think we can all agree that something needs to be done to address the issues in NCAA college sports and protect its original purpose for college athletes when competing at any university.
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Ultimately, Trump’s executive order — along with voices like Nick Saban’s — could mark a turning point in a historically chaotic and often unchecked era of college sports.
The introduction of NIL and the transfer portal has brought positive changes for student-athletes, but perhaps the pendulum swung too far, too quickly.
Guardrails aren’t about limiting opportunity — they’re about ensuring fairness, preserving all sports, and restoring the balance that originally made college athletics special.
Therefore, this correction isn’t just warranted; it’s long overdue.
More from mwcconnection.com:
NIL
Confidence is high, coaches reveal at Big Ten football media days
While the Buckeyes went 4-0 in the College Football Playoff, they couldn’t beat Michigan, falling 13-10 for their fourth consecutive loss to the Wolverines. That result prompted Michigan defensive end Derrick Moore to cast shade on Ohio State’s accomplishment. “I’ll congratulate them on the win,” Moore said, “but you know it’s not no real win […]


While the Buckeyes went 4-0 in the College Football Playoff, they couldn’t beat Michigan, falling 13-10 for their fourth consecutive loss to the Wolverines. That result prompted Michigan defensive end Derrick Moore to cast shade on Ohio State’s accomplishment.
“I’ll congratulate them on the win,” Moore said, “but you know it’s not no real win if y’all ain’t beat us.”
Illinois coach Bret Bielema had the leadoff spot at media days, and the shoot-from-the-hip former Iowa defensive end and Wisconsin coach didn’t hold back in describing the changes in college football brought on by the transfer portal, name, image and likeness payments and now, revenue-sharing from the House v. NCAA settlement.
“Now we have a system where starting in July, we actually paid our players through PayPal,” he said. “The world has changed. It’s just a different, different world. Absolutely awesome.”
Indiana coach Curt Cignetti showed off his brash side last year when he told skeptics, “I win. Google me.” On Tuesday, he bulled his neck again.
The Hoosiers are coming off a season for the ages, an 11-2 campaign in which they finished tied for second in the Big Ten and advanced to the College Football Playoff. A loss at Notre Dame ended Indiana’s season and empowered skeptics who had criticized a soft nonconference schedule. And when the Hoosiers canceled a 2027-28 series against Virginia and replaced it with games against Kennesaw State and Austin Peay, more howls came.
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