JACKSON, Miss. (WLBT) – Name, image, and likeness.
It has taken athletics across the amateur level by storm nationally, creating an avenue for players to make money from their NIL, particularly in football.
College football, most notably at the NCAA Division I level, has been forever changed because of it, with one SEC coach calling the state of CFB “sick.”
“We’re trying to sound warning bells. There’s a warning that the system that we are in really is sick right now, and college football is sick,” Missouri head football coach Eli Drinkwitz said about NIL on Monday, December 16, ahead of his team’s appearance in the Gator Bowl. “There’s showing signs of this cracking moving forward… Tampering is at the highest levels – there is no such thing as tampering, because there’s no one that’s been punished for tampering. Everybody on my roster is being called.”
In Mississippi, Ole Miss has benefited from its strong NIL movement, the Grove Collective, which is a large reason why the football program is hosting a College Football playoff game in the school’s first-ever appearance.
But how is NIL affecting high school student-athletes in Mississippi?
Thirty-six states in the country are allowing high school student-athletes to profit from their name, image, and likeness.
Mississippi is not one of them.
“NIL is not for high school students,” Rickey Neaves, the Executive Director of the Mississippi High School Activities Association, said. ”They’re much too young to be taking on that responsibility and handling that large sum of money. So, a high school student and our association need to concentrate on number one, being a young person and enjoying school, enjoying the high school experience, and just being a young man or a young lady. And then the rest of it will take care of itself later on. They’re going to have to work and be responsible later on in life, and long enough. So let them be young while they can.”
According to Yahoo Sports, Fazion Brandon, a five-star recruit playing high school football in North Carolina, is allegedly making $1.2 million in NIL money, who signed several highly publicized contracts since his lawsuit.
Tristen Keys, the highest-rated Mississippi recruit in the class of 2026 and a senior at Hattiesburg High School who signed to play CFB at Tennessee, has an NIL valuation of over $500k, according to On3 Sports.
While not naming the said student-athletes, Neaves confirmed that several Mississippi athletes have been approached every year with a large sum of money with NIL deals since its emergence.
$1.2 and $1.4 million to be exact.
These individuals likely played football in the state, with Mississippi consistently ranking in the top five, and even the best in the country in producing four and five-star talent on the gridiron, multiple reports show.
In fact, 12 high school student-athletes are ranked in ESPN’s Top 300 recruits in the nation, with 5 of them being ranked in the top 100.
That amount of money is hard to turn down for anyone, let alone a high school athlete with the opportunity to achieve dreams at the tip of their finger.
Neaves said turning this opportunity down has impacted a select few of student-athletes in the state.
However, there are ways around signing an NIL contract that can’t be accepted until they graduate and are enrolled in a university.
“They can sign an NIL contract. [But] they or their parents cannot receive any money or any goods that can be escrowed, as we call it, into a bank account for when they do graduate,” Neaves stated. “They cannot use their school logo, their school colors. It does not keep them from using their own name, their own image, and their own likeness, but all of that other belongs either to their school or even to the association, so they can’t use that.”
“We do encourage parents to look into that,” he continued. “I had a deal with a couple of student-athletes last year, and my advice to them was, you can’t tell a young man when they’re 17, 18 years old to turn down $1.2 million. What you can tell them is to be very careful, have that money escrowed and waiting on you once you use your eligibility or once you have graduated, and then build your own name, your own legacy, and build off of that.”
No local student-athletes, according to Neaves, have left the state to pursue NIL deals that are eligible to profit from while in high school.
While the NIL movement hasn’t made its way to high school athletics in the Magnolia State, Neaves suggests another entity is directly affecting high school athletics here.
The transfer portal.
It has changed the landscape of amateur athletics forever, with major colleges able to pay millions in NIL contracts for transfers arguably older and more ready-made for a football program – or any other athletics program, for that matter – to win immediately.
While there are no formal, large-scale academic studies that provide a precise, specific percentage of high schoolers affected, this in turn undoubtedly results in fewer roster spots and scholarship offers for talented high school recruits.
In 2023, an analysis done by Gene’s Page shows that SEC programs’ high school signees dipped nearly 11-percent between 2019 and 2021 as the portal gained prominence.
The FootballScoop stated in an article that in 2021, around 400 fewer players across the country signed FBS scholarships compared to the two cycles prior, and the trend has continued.
Neaves proposes that high school athletes in the state are impacted today.
“We need to look at what that is doing to our high school athletes,“ he warned. ”Right now, we have some outstanding high school athletes, both male and female, who are not getting the opportunity to go on to the next level because these people are still hanging around. They’re gaining some of the six and seven-year college athletes, and that’s not letting today’s seniors in the room. One of these days, NIL money is going to run out, and you have, you have juniors and seniors in college that are staying in college because they’re making more money off their NIL than they would make out of working.”
Is there a future for NIL in Mississippi high school sports?
For the possibility of NIL to maneuver its way into Mississippi high school sports, it would first have to start above the MHSAA.
Neaves doubled down that it is not in the picture within the rules of the association, but that “the legislature could pass a bylaw that says student athletes of high school age can do this.”
“If that ever happened, we would have to stay within the rules ourselves. So, we would have to allow it,“ he said. ”I personally hope that does not happen because I think we have the best option for both worlds here. The student athlete can still have [NIL deals] waiting on them when they get out of school at any time in their life, when they are more adapted to [the] use of it and can benefit from it even more.”
It does remain a possibility, however.
More states are trending towards allowing high schoolers to make NIL money.
On November 25, Ohio became the latest state to join the NIL movement.
While it is technically out of Neaves’ control, he does encourage that high school sports remain the same in Mississippi.
“You never know in today’s world what’s going to be coming down the pipe, but I think you have to always look ahead and see what pitfalls are out there.”
“Let’s be realistic. Is a 16 or 17-year-old mature enough to handle a million dollars? No. I know when I was that age, I would have blown it and probably ruined my whole career while doing it. Now, that’s not what everybody would do, but if that happens to one person, that’s one too many.”
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