Hanna Cavinder turned her college basketball fame into a strong brand and business. With her twin sister Haley, she built a huge social media following and scored major NIL deals. Their TikTok has over 4.5 million followers and 150 million likes. Analysts say their influence rivals top male college stars. The Cavinder twins are now big names among student-athletes and young business minds.

Hanna Cavinder’s huge online following led to brand deals (Nike, Under Armour), startup investments, and media gigs. Her smart branding shows how college athletes can use their platform for long-term success.

Social Media

Before NIL rules, Hanna and Haley Cavinder became TikTok stars. By March 2021, they had 2.7 million followers, posting dances and basketball clips from Fresno State. Their reach showed that follower count, not stats, could drive earnings. Opendorse CEO Blake Lawrence said their impact was nearly as big as Trevor Lawrence’s the NFL’s top draft pick that year.

Today, the Cavinders have a massive online following. Their shared TikTok (@cavindertwins) has over 4.5 million followers and 150 million likes. Their Instagram accounts shared and individual total nearly 2 million followers, per SBJ. These numbers rival celebrity influencers, not typical college athletes. Hanna’s team treats these channels as key brand assets. The twins post lifestyle, fitness, and travel content to grow their audience. This steady activity taught Hanna the value of her brand even before NIL rules began.

By July 2021, when NIL rules took effect, Hanna had already shown her market power. Experts said her TikTok presence alone could earn hundreds of thousands a year. Within two years, the Cavinders reported nearly $2 million from NIL and sponsorship deals. They prove daily that social media can turn into real income for athletes.

Branding and Business Ventures

Hanna’s brand play isn’t just about TikTok. She and Haley treat NIL deals like real business. They’ve signed long-term partnerships and taken equity in companies. In July 2024, they landed a three-year exclusive apparel and footwear deal with Under Armour the first for NCAA women’s basketball players. UA even taps them to test and help design new products, using their real fan connection.

The Cavinder twins promote their ventures in a real, relatable way. Their agent says they offer brands a mix of sport, fashion, and wellness influence. Hanna often repeats her dad’s advice: ‘It’s not a four-year plan, it’s a 40-year plan.’ She says NIL taught them to invest, diversify, and think long-term. They work with a trusted attorney and aim to build a lasting business far beyond the norm for college athletes.

Under Armour even ran a playful campaign with the twins, sharing ‘7 easy steps’ to build an NIL empire. The list included ‘be elite,’ ‘sign with Under Armour,’ and ‘star in a Dick’s campaign.’ It was tongue-in-cheek, but Hanna has done it all and more.

NIL Pioneer and Role Model

Hanna Cavinder has become a key voice for college athlete opportunity. She and Haley were among the first to sign an NIL deal partnering with Boost Mobile on July 1, 2021, in a Times Square ad. The deal, reportedly worth five figures each, made headlines and opened doors.

They’ve also pushed for policy change. Both spoke at a U.S. Senate NIL roundtable, backing fair, earned rights for student-athletes.

Their success changed how people view NIL. They started at Fresno State not a sports powerhouse yet out-earned many big-school stars. As one writer said, ‘The twins are proof that NIL benefits go beyond the biggest names in the biggest sports.

In 2024, they were profiled by Sports Business Journal and included in Forbes’ 30 Under 30 for Sports a nod to their pioneering role in the NIL era and their business success off the court.

Building a Lasting Legacy

For student-athletes interested in entrepreneurship and branding, Hanna Cavinder’s journey offers several key takeaways:

1. Invest Early, Think Long-Term

Approach NIL as a long-term opportunity. Hanna treats every deal like an investment, focusing on equity, royalties, and sustainability.

2. Diversify Your Platform

Grow your brand across multiple platforms (TikTok, Instagram, etc.) and use them to authentically support your ventures.

3. Be a Trailblazer

Don’t be afraid to try new things: sign major partnerships, appear in national campaigns, launch your own product lines.

4. Stay Authentic

Hanna’s relatable, humorous, and athletic brand connects with fans. Authenticity builds trust and trust builds influence.

5. Balance Sports and Business

Build a team to help you manage both athletics and business. Hanna has done this well, continuing her NCAA basketball career while growing a business empire.

Conclusion

Hanna Cavinder has become one of the most influential college athletes of the NIL era. Through strategic branding, smart investments, and relentless social media engagement, she has proven that athletic talent is only the beginning. Her story is not just about viral fame or flashy deals it’s about building a business, inspiring future athletes, and showing the world that college athletes can be CEOs in sneakers.

As the Baltimore Orioles continue to sign their 2025 MLB Draft picks, one deal is not going to get over the finish line. Odessa College pitcher Daniel Lopez was taken in the 12th round by Baltimore but instead will return to college for another season, he announced via social media on Thursday.

Lopez will still be playing baseball elsewhere next season. He committed to the Kansas Jayhawks as well, making a jump up to the power conference ranks. Huge news for head coach Dan Fitzgerald, snagging a top arm out of the NCAA transfer portal.

“After talking with my family and coaches, I’ve decided to return to school and continue my academic and athletic journey at the University of Kansas this season,” Lopez said via X. “Thank you to the Orioles and everyone who supported me. Grateful for what’s ahead! Let’s go to Omaha.”

Last year was considered Lopez’s freshman year, putting up good numbers for Odessa College. He appeared in 16 games, six of which were starts – all of which were in conference play. In 49.2 innings, Lopez recorded a 4.89 ERA with 81 strikeouts and 38 walks.

Playing for Kansas will be a big step up for him. D1 Baseball’s Kendall Rogers believes Lopez possesses a “big-time arm” and can be a “strong asset” for them moving forward. In an interview with KUSports.com, the right-hander revealed his fastball got up to 98 miles per hour.

“It’s kind of putting everything you can into baseball, making your life about baseball,” Lopez said of his mentality via KUSports.com. “I’ve always taken it serious, I’ve always loved the sport, the game, but as soon you get more into it, I feel like the culture was what really drove me at Odessa. It was kind of like a family, you know, everybody’s pushing you to be better.”

Kansas put together a successful 2025 season, making the NCAA Tournament for the first time in over a decade. As Lopez mentioned, the goal is to get to Omaha this upcoming year. If the Jayhawks can, it would be just the second time the program has gotten to the College World Series, going back to 1993.

In fact, KU has only once made it out of a regional. Any kind of advancement in the NCAA Tournament would be a major stepping stone. Lopez turning down the Orioles to play in Lawrence only helps their cause moving forward.