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NIL

College Sports’ Enforcement Arm and Arkansas Edge Share the Same Headache

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Cody Campbell, Sam Pittman, Arkansas football, Texas Tech football

In the Wild, Wild West that is college athletics, there’s a new sheriff in town.

The College Sports Commission (CSC) was created this summer as a result of the House settlement that ushered in revenue sharing and, for the first time, created some guardrails for NIL.

It has been tasked with issuing tickets to those programs operating in what Arkansas athletics director Hunter Yurachek recently described as the shady “third lane.”

However, nearly three months into the current era of revenue sharing, it might as well be the Autobahn with no posted speed limits.

Speaking at the Hawgs Illustrated Sports Club earlier this week, CBS national college football reporter Brandon Marcello confirmed as much, telling the group that the CSC doesn’t “have a penalty structure installed yet.”

And even if they did, there aren’t many state troopers available to help enforce it.

“As of three weeks ago, they had four employees overseeing all the power conferences and any other conference’s schools that opt-in to the House settlement,” Marcello said. “Can you imagine four or five employees overseeing, individually, every single NIL deal over $600 that gets filed to them?

“That’s over 3,000 NIL deals they’ve had to look over with their own hands and eyes. It’s a problem. So they haven’t even had time to think about ‘What kind of penalty structure are we going to have in this?’”

With little oversight, schools with mega boosters and/or strong collectives are using NIL to essentially circumvent the cap of $20.5 million in revenue sharing that schools are permitted to pay athletes.

Texas Tech Shows NIL Still Exists

Marcello specifically pointed out Texas Tech and mega booster Cody Campbell, who he said helped the Red Raiders spend $55 million in NIL on top of the $20.5 million in revenue sharing. Most of that went toward building a loaded 2025 football roster, which has Texas Tech 4-0 and ranked No. 12 in the AP Poll.

Of course, a lot of that was front-loaded before the House settlement kicked in this summer, but the Red Raiders aren’t showing any signs of slowing down.

Former Arkansas player Marcus Campbell told Best of Arkansas Sports that Texas Tech offered his son, four-star wide receiver Chase Campbell, significantly more money than his alma mater and money is believed to have played a role in the Red Raiders flipping four-star offensive lineman Bryce Gilmore from the Razorbacks earlier this month.

“There’s no teeth to anything right now,” Marcello said. “If you are a football program right now — Texas Tech was wise to this — you have an opportunity here to go win a championship and go spend some money and not have to be tied to all these rules because there’s not a lot of enforcement going on and there probably won’t be until at least next year.”

The CSC actually tried to eliminate collectives entirely in its first few days of existence, but quickly revised its stance after pushback. They are still permitted, albeit with new guidelines, as deals struck through collectives still must meet certain “valid business purpose” benchmarks, according to Yahoo’s Ross Dellenger.

Looking at Arkansas Edge

Hunter Yurachek and Sam Pittman have been vocal about their belief that the House settlement will even the playing field.

At the Little Rock Touchdown Club last week, in comments quickly overshadowed by his Admission Heard ‘Round the World, the Razorbacks’ AD hinted that may not be the case by saying the UA could explore that “third lane.”

Even when clarifying his national championship comments to the UA Board of Trustees on Friday, Yurachek admitted to inequities when compared to the rest of the conference.

“The investment that we’re able to make in our football program right now puts us toward the bottom of the SEC in many budget categories, such as recruiting, travel, operational expenses, support staff salaries, assistant coach salaries and head coach compensation,” Yurachek said, according to WholeHogSports.

Not included in that laundry list is one potential key to Arkansas’ dabbling in the so-called third lane: NIL.

The UA does have an official NIL collective in Arkansas Edge, but it seems to be hamstrung by the same thing as the CSC. While the group had as many as six employees at one point, it currently has just one full-time employee listed on its official website. That is Alex Harper, who is listed as the Director of Corporate Partnerships.

The Edge has been without a permanent executive director since Kyle May resigned in February. Marcus Madlock is listed as the interim executive director, but is based in Norman, Okla., according to his LinkedIn profile. He also serves as the Vice President of Client Partnerships for Blueprint Sports, the third-party service the UA hired to run Arkansas Edge.

That’s a stark contrast to other collectives across the country. Some of them do not have a staff page, but here is a sampling of a few that do and how many employees they list:

  • The Bulldog Initiative (Mississippi State): 5
  • Florida Victorious (Florida): 8 (not including 9 former Gators who serve on their Advisory Board)
  • On To Victory (Auburn): 7
  • Texas One (Texas): 5
  • Yea Alabama (Alabama): 5

As hard as it is to patrol a nationwide interstate with only four or five state troopers, it’s just as hard to merge into the third lane without a vehicle.

***

Brandon Marcello discusses the current NIL climate at 16:38 below:

YouTube videoYouTube video

***

More coverage of Arkansas football, NIL and revenue sharing from BoAS… 



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McGuire one of eight finalists for Bear Bryant Award

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LUBBOCK, Texas – Texas Tech head coach Joey McGuire was named one of eight finalists Wednesday for the Paul “Bear” Bryant Coach of the Year Award after leading the Red Raiders to their first Big 12 Conference title and an appearance in the College Football Playoff.

The award, now in its 40th year, is given annually to the college football coach for contributions that make the sport better for athletes and fans alike by demonstrating grit, integrity and a winning approach to coaching and life – both on and off the field. McGuire was joined as a finalist by Indiana’s Curt Cignetti, James Madison’s Bob Chesney, Miami’s Mario Cristobal, Texas A&M’s Mike Elko, Virginia’s Tony Elliott, Oregon’s Dan Lanning and Vanderbilt’s Clark Lea.

The Bear Bryant Award is the only college football coaching honor given after the National Champion has been determined. It will be presented Jan. 21 during an awards ceremony hosted at the Post Oak Hotel in Houston. The event will be broadcast by CBS Sports Network on a tape-delayed basis beginning at 12:30 a.m. on Jan. 22.

In addition to being named a finalist for the Bear Bryant National Coach of the Year Award, McGuire was also named Wednesday the Big 12 Conference Coach of the Year by the organization. The finalists and Coach of the Year recipient are voted on by members of the National Sports Media Association, the Bryant Awards’ executive leadership team and the Bryant family.

This is the fourth national coaching award to name McGuire as a finalist this season as he was previously one of the final candidates for the George Munger College Coach of the Year Award, the Eddie Robinson Award and the Dodd Trophy. It is the first time in his career McGuire has been a finalist for any of the national coaching awards.

The Red Raiders reached new heights this past season under McGuire, who pushed Texas Tech to a school-record 12 wins and its first Big 12 title. McGuire led the Red Raiders to their first College Football Playoff appearance at the Capital One Orange Bowl after downing BYU, 34-7, in the Edward Jones Big 12 Championship, securing Texas Tech’s first outright conference crown since 1955.

Texas Tech proved to be one of the most-dominant teams in recent history on its way to a 12-2 record, with all 12 wins coming by at least 20 points. The Red Raiders are joined by Alabama in 2018 as the only teams in the Associated Press era (since 1936) to record 12 or more wins by 20-plus points prior to a bowl game. Texas Tech is just the fifth FBS team with 12 wins by 20-plus points in a season period during that span.

Despite a loss to No. 5 Oregon in the Orange Bowl, Texas Tech will likely end its season ranked in the top 10 of both the Associated Press and USA Today Coaches’ polls for the first time in history behind one of the most-balanced rosters in college football. Texas Tech currently ranks in the top-11 of several statistical categories, namely rushing defense (1st), scoring defense (3rd), total defense (4th), scoring offense (7th) and total offense (11th).

The Red Raiders have been the winningest Big 12 program under McGuire as Texas Tech has won 25 conference games in his four seasons, the most for any league school during that span. The Red Raiders are 35-18 overall under McGuire, which is the most wins by a Texas Tech head coach through 53 games since Jim Carlen was 35-17-1 midway through his final season of his five-year tenure from 1970-74.



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NIL a factor in Arch Manning losing Texas roommate, WR Parker Livingstone to rival Oklahoma in transfer portal

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Former Texas wide receiver Parker Livingstone crossed a Red River Rivalry line this week, committing to Oklahoma via the 2026 college football transfer portal. Livingstone, who roomed with quarterback Arch Manning and became one of his favorite targets during the 2025 season, ranked No. 3 on the Longhorns with 516 receiving yards and No. 2 with six touchdown receptions.

247Sports college football and transfer portal analysts Chris Hummer and Cooper Petagna provided insights into the breakup between Manning and Livingstone, detailing how NIL money and agent involvement played a significant role in the decision.

“It’s a surprising situation,” Hummer said Wednesday on CBSSports HQ.



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Mark Cuban makes donation to Indiana for 2026 transfer portal cycle, claims Hoosiers are ‘happier this year’

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Mark Cuban reportedly made a donation to Indiana football for the 2026 transfer portal cycle, according to Alex Schiffer of Front Office Sports. The billionaire most known for his time as the majority owner of the Dallas Mavericks is a 1981 graduate of the school.

“Already committed for this portal,” Cuban wrote to FOS in an email. “Let’s just say they are happier this year than last year.”

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Indiana already made splashes in the transfer portal, such as TCU QB Josh Hoover committing for the 2026 season. They also landed Michigan State WR Nick Marsh and Boston College RB Turbo Richard. That’s only the tip of the iceberg and Indiana is still playing in the College Football Playoff!

Cuban reportedly gave a “big number” to the Indiana athletic department in the past, as he told CBS Sports in October. He cited his connection with head coach Curt Cignetti as the biggest factor.

Cuban is also no stranger to donating to his alma mater. In 2015, he gave the school around $5 million for a sports media center and gave $6 million to fund Indiana’s rugby club.

But first thing’s first, Cuban will be watching Indiana play Oregon in the Peach Bowl in the CFP semifinals. It’s all about what’s in front of them and nothing’s changed for Cignetti and IU.

“Yeah, excited to be a part of the Peach Bowl,” Cignetti said. “Playing a great opponent in Oregon, Coach Lanning. Like I said so before we played earlier in the year, one of the young superstars you know in the coaching profession. I think they’re 26-2 the last two years.

“And, you know, really an excellent football team, offense, defense, and special teams. Do a great job of coaching. Be a big challenge. We were fortunate, you know, to win the game out in Eugene. It’s hard to beat a great team twice. You know, very difficult. So, edge to Oregon there. But tough to be a great team twice. Looking forward to the challenge.”

Indiana and Oregon are set to square off Friday night in the Peach Bowl. Kickoff is set for 7:30 p.m. ET and the winner will play for the College Football Playoff National Championship.



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ESPN predicts outcomes of both College Football Playoff Semifinal games

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ESPN predicted the outcomes of both College Football Playoff semifinal games coming Thursday and Friday. Now down to the final four teams, we are that much closer to crowning this year’s national champion.

Miami, Ole Miss, Indiana and Oregon are the last teams standing following two rounds of competitive and dominant football. But what do ESPN’s metrics say, specifically their SP+ projections?

Putting player rankings, strength of schedule, game projection and everything else under the sun together, ESPN put out its College Football Playoff predictions for the semifinals. Let’s start at the Fiesta Bowl.

No. 6 Ole Miss vs. No. 10 Miami (Fiesta Bowl)

Jerome Miron-Imagn Images/Lauren Witte/Clarion Ledger / USA TODAY NETWORK via Imagn Images

SP+ Projection: Ole Miss 28.1, Miami 25.2

Ole Miss seemingly has the quarterback advantage with Trinidad Chambliss over Carson Beck in this one. He’s played at a different level over the last two weeks and found a new gear in the upset over Georgia. With Kewan Lacy helping the cause at running back, Ole Miss has a dynamic offense to deal with.

But defense wins championships, right? At least that is what Miami hopes for in this College Football Playoff. They stifled explosive offenses in Texas A&M and Ohio State to get to this point. Mario Cristobal will look for his team to grind it out. But ESPN projects Pete Golding and crew to get to the national title game.

No. 1 Indiana vs. No. 5 Oregon (Peach Bowl)

Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

SP+ Projection: Indiana 26.7, Oregon 23.7

Indiana keeps winning, make sure you Google it. Curt Cignetti and crew learned from last year’s College Football Playoff mistakes and dominated Alabama in the Rose Bowl, 38-3. The Hoosiers are two wins away from the program’s first national title and have a Heisman QB in Fernando Mendoza to boot. On paper, especially with a win over the Ducks already, Indiana is rightly favored.

But Oregon is coming in guns blazing. Dan Lanning, like Cignetti, preaches toughness and grittiness. That’s exactly what Oregon is going to do and it has a pretty darn good quarterback, too, in Dante Moore. Which Nick Saban disciple is going to end up on top? The metrics say Indiana, again, by a hair.

Based on ESPN’s SP+ projections, No. 1 Indiana and No. 6 Ole Miss will square off for the College Football Playoff national championship. The game is scheduled for January 19th in Miami.



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NHL Winter Classic 2027 game will be held in Utah at Rice-Eccles Stadium

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The annual NHL Winter Classic game is a favorite of hockey fans.

(Bethany Baker | The Salt Lake Tribune) From left, reporter Jackie Redmond, Gary Bettman, the NHL Commissioner, and Ashley and Ryan Smith, both co-founders of Smith Entertainment Group and owners of Utah Mammoth, hold a news conference to announce the location of the 2027 NHL Winter Classic as Rice-Eccles Stadium at the University of Utah in Salt Lake City, seen here on Wednesday, Jan. 7, 2026.

The marquee game of the NHL’s regular season is coming to Salt Lake City next year.

NHL commissioner Gary Bettman joined Utah Mammoth owners Ryan and Ashley Smith on Wednesday in announcing that the 2027 Winter Classic will be held outdoors at Rice-Eccles Stadium. The Mammoth will play the current NHL leaders, the Colorado Avalanche. The game will take place at the beginning of next January.

“I think this venue is going to be incredible,” Ryan Smith said. “This is a dream.”

The NHL selected Rice-Eccles Stadium as the venue over competition from BYU’s Lavell Edwards Stadium in Provo and several other markets around the NHL that wanted to host the event.

“I wanted it here in Salt Lake. This is right,” Smith, a BYU alum, said. “I mean, I do enough down there. This is my NIL donation here. It’s a good one.”

And unlike at University of Utah football games, the stadium will sell alcohol for the event, university director of auxiliary services Collin Simmons told reporters. “We’re able to sell beer and seltzer for all private events,” he explained. “This is a private event.”

(Bethany Baker | The Salt Lake Tribune) Ryan Smith, right, and Ashley Smith, both co-founders of Smith Entertainment Group and owners of Utah Mammoth, answer questions during a news conference to announce the location of the 2027 NHL Winter Classic as Rice-Eccles Stadium at the University of Utah in Salt Lake City, seen here on Wednesday, Jan. 7, 2026.

The exact date for the event has yet to be selected, as the NHL experiments with different dates at the beginning of January that conflict least with the NFL and college football. The game has traditionally taken place on either Jan. 1 or Jan 2.

The Winter Classic began in 2008, as the NHL sought to bring new fans to its games by returning to its roots in outdoor pond hockey. Since then, Winter Classic games have occurred annually with limited exceptions and have proven to be extremely popular with fans and players alike. Fans also enjoy that teams typically wear special-edition uniforms for the event, which Bettman said have not yet been designed.

The 2025 edition of the game took place at Wrigley Field between the Chicago Blackhawks and the St. Louis Blues. This year, the game moved to sunny Miami, Florida, as the Panthers played the Rangers in a matchup that drew significant criticism from hockey fans. Choosing Salt Lake City as the 2027 hosts reflects a league return to a cold-weather site.

League officials toured Rice-Eccles Stadium in recent months to determine its suitability for the game. It will be the fourth time the Winter Classic has been held at a college football stadium, with Michigan Stadium (2014), Notre Dame Stadium (2019), and the Cotton Bowl (2020) the previous three hosts.

(Bethany Baker | The Salt Lake Tribune) Ryan Smith, right, and Ashley Smith, both co-founders of Smith Entertainment Group and owners of Utah Mammoth, sit on stage during a news conference to announce the location of the 2027 NHL Winter Classic as Rice-Eccles Stadium at the University of Utah in Salt Lake City, seen here on Wednesday, Jan. 7, 2026.

“This stadium sets up very well. From a sightline perspective, there’s an intimacy here. We expect to have 50,000 plus here. We’re not anticipating any problems,” NHL commissioner Bettman said. “And the Governor” — Spencer Cox, who attended Wednesday’s announcement — “has promised me that the weather will be perfect.”

The Avalanche should prove formidable opposition to the Mammoth; through 42 games this season, they have suffered just four regulation losses against 31 wins. Team stars Nathan MacKinnon and Cale Makar have pushed the Avs to one of the greatest starts to a regular season in NHL history this season, and should provide additional juice to the matchup.

The Mammoth, meanwhile, are led by team captain Clayton Keller and newly-extended Logan Cooley, who provided a player’s perspective at the announcement.

“Being outside, it’s a whole different experience,” Cooley said, while noting the last time he played outdoors was when he was 4 or 5 years old. “That whole experience will be a challenge. And as players, as competitors, we like those.”

“Just being outside, you see the mountains in the background. As a player, I hope it’s pretty cold and there’s a lot of snow,” he said.



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Is NIL and the transfer portal good for college football?

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Updated Jan. 7, 2026, 4:44 p.m. CT



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