Connect with us

E-Sports

Control F5 makes history again and is nominated in 3 categories at the SBC Awards 2025

The international recognition reinforces Control F5’s prominence and expertise in the Gaming sector, now competing for three of one of the most prestigious awards in the market. The SBC Awards Americas 2025 edition will be held on May 14 at the elegant Pier Sixty Six, in Fort Lauderdale, Florida, bringing together 600 guests for a night […]

Published

on


The international recognition reinforces Control F5’s prominence and expertise in the Gaming sector, now competing for three of one of the most prestigious awards in the market.

The SBC Awards Americas 2025 edition will be held on May 14 at the elegant Pier Sixty Six, in Fort Lauderdale, Florida, bringing together 600 guests for a night of celebration, networking and recognition.

The awards ceremony is part of the SBC Summit Americas, considered the most important mid-year event for the casino and sports betting sector in the Americas.

Expected to welcome more than 10,000 attendees and bring together 250 exhibitors and sponsors at the Broward County Convention Center, the event is consolidating itself as a strategic platform to delve deeper into topics such as regulation, innovation, artificial intelligence, cybersecurity, payments and licensing opportunities in key markets in North America and Latin America.

Control F5 receives 3 nominations

Once again, Control F5 is present at the SBC, consolidating its international impact and its connection with the main players in the sector. Its participation in the 2025 edition of the SBC Awards Americas epresents not only recognition, but also a great business opportunity.

We see the SBC as a strategic showcase. It is where the market meets, where ideas become projects and partnerships come to life. Being there with our positioning is more than special, it is the chance to show the world the strength of the Control F5 ecosystem,” comments Natalia Nogues, CEO of the company.

Control F5 was nominated in three important categories:

* Marketing and Services Provider of the Year;

* Acquisition and Retention Partner;

* Employer of the Year.

The nominations reflect the company’s versatility and impact on different fronts of the Gaming sector, from the delivery of integrated marketing solutions to the appreciation of talent and excellence in customer service.

Flávia Merlo, Head of Marketing at Control F5, highlighted: “It is an honor to be among the nominees in three categories that represent essential pillars of our operations“.

These nominations reflect the hard work of our team and the commitment to delivering complete solutions that truly make a difference for our customers and for the sector as a whole“, she concluded.

The company’s presence among the finalists reinforces the evolution of the Brazilian betting and gaming market, which is gaining more and more space and recognition on the international scene.

Being among the finalists for ‘Employer of the Year’ is especially significant for us,” highlights Orlando, Organizational Development Manager at Control F5.

We have always believed that a company’s success starts with its people. We invest heavily in recruitment, development and training because we know that a strong team transforms any operation.

Recognition as a “Marketing and Services Provider” and “Acquisition and Retention Partner” reinforces Control F5’s role as a complete strategic arm for brands that want to grow in a structured manner and with a focus on measurable results.

The SBC Awards is one of the world’s biggest showcases for those working in the Gaming sector. Being there, alongside global giants, shows that Brazil is well represented,” concludes the CEO.

Natalia Nogues will participate in important debates.

Control F5 will also have an active presence in the event’s strategic debates. On May 13, from 4:30pm to 5:30pm, Natalia Nogues will host a roundtable at Pier Sixty Six Resort, a space close to SBC Americas. Open to all Leaders Summit attendees, the roundtable invites industry professionals to join Control F5 in an open exchange about the Brazilian market.

The following day, May 14, from 12:00pm to 12:45pm, Natalia will also participate in the panel “Brazil 2025: Increase in licensing and lessons learned so far”, reinforcing the company’s position as an active voice in discussions about the future of the industry in the country.

Control F5 is an ecosystem of specialized solutions for the betting market, offering a complete model of strategic, operational and creative support for companies in the Gaming sector. Its 360° proposal integrates:

– Marketing: branding, on/offline media, CRM, affiliates, influencers, events and more;

– Customer service: digital and human customer service, 24/7 omnichannel, ombudsman and call center;

– Consulting and business: strategic planning, regulation, brand expansion and connection with the best partners;

– Human Resources: specialized recruitment, training and qualification for high performance;

– Training: courses focused on sales, customer service, leadership and the Gaming market.

– Business: business connection with the best partners in the market, from legal processes to specialized payment methods.

With a strong presence at the SBC Awards 2025, Control F5 consolidates its position as one of the most innovative and complete forces in the sector in the Americas. The three nominations reflect not only the talent and dedication of the team, but also the market’s confidence in a business model that delivers strategy, performance and results.

If you are looking for performance, strategy and innovation to operate in the gaming market, Control F5 is your ideal partner. With tailored solutions, the specialized team accompanies all stages of your business journey, from structuring to retention,” guarantees the company.

Get in touch to find out more!

Source: GMB





Link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

E-Sports

1xBet grows active players in India by 68% thanks to portfolio expansion and marketing efforts

Leading bookmaker brand reports a significant increase in activity among Indian customers: the number of Monthly Active Users (MAU) in the first quarter of 2025 grew by 68% compared to the previous quarter. This remarkable growth became one of the key performance indicators and was made possible due to a series of well-thought-out strategic initiatives […]

Published

on


Leading bookmaker brand reports a significant increase in activity among Indian customers: the number of Monthly Active Users (MAU) in the first quarter of 2025 grew by 68% compared to the previous quarter. This remarkable growth became one of the key performance indicators and was made possible due to a series of well-thought-out strategic initiatives in the content, product, and marketing areas.

“We are proud of this quarter’s results, proving that investments in high-quality content and innovative entertainment truly create value for our players. Developing promotions tailored to the preferences of Indian users and expanding our portfolio is just the beginning of our large-scale efforts in 2025,” said a 1xBet brand representative.

Expanding the game library

Throughout the last quarter, 1xBet signed new agreements with a number of leading developers and gambling entertainment providers. These partnerships enabled the platform to add more than 50 new games, including such hits as:

Ocean Legacy, Lucky Forest, and Croco El Loco from Mancala Gaming

Snow Beast from Winspinity

Gems of Olympus x5000 from Gambit

The carefully selected slots package from Mancala Gaming features the latest technical solutions and a unique Trigger Bonus System. Trigger Bonus System is a flexible tool that allows operators to activate bonuses automatically when a player meets predefined conditions. The system works in real time and can be customized based on a wide range of parameters, such as player activity, deposit amount, betting frequency, preferred games, and more.

A decisive factor in 1xBet’s success has been the addition of new hits that have become rabidly popular in India, including crash games and dynamic slots from new partners:

Chicken Road, Hamster Run from Inout

Money Coming, Fortune Gems 2 from Jili

Hot Balloon from Macaw Gaming

Astro, Stellar from Orbital Gaming

The wide selection of these and other new 1xBet slots actively and continually attracts new users to the platform.

New offers for Live Casino fans

Winfinity, a premium live gaming provider, holds a leading position in the Live Casino category. Its products elevate the classic casino experience to a new level through meticulous attention to visual, gameplay, and interactive details.

As part of a partnership with Winfinity, the 1xBet brand launched two exclusive Shangrila Baccarat tables with live dealers, specifically tailored to the premium player segment. The move proved highly effective in practice, as the premium tables quickly gained popularity and consistently attracted users to the Live Casino section.

One of the biggest sensations in the gambling industry was the launch of Agent Spinity — India’s first interactive game show that blends real and virtual gaming experiences.

Tournaments and competitions in the spotlight

For the Casino section users, the 1xBet platform regularly holds tournaments with guaranteed prize pools, helping to strengthen the community and increase player engagement.

For instance, over 14,000 participants from India joined the Indian Casino League tournament, dedicated to the new IPL 2025 season, competing for a prize pool of ₹363,500.

Meanwhile, the 1x Grand Cruise tournament featured a special selection of games from top providers, where players collected ranking points and competed for a prize pool of 100,000 EUR!

Promos that players like

1xGames especially attracts players because of its wide selection and lucrative bonus offers.

To all new clients, 1xBet offers a generous casino welcome bonus of up to ₹1,50,000 + 150 FS for the first four deposits. Additionally, for all 1xBet users, there is a Casino VIP Cashback loyalty program of 8 levels, where players receive cashback for their activity. The higher the level in the loyalty program, the higher the percentage of cashback from the amount of lost bets: from 5% for the first Copper level to 11% for the seventh Diamond level. The players who have reached the highest eighth level of VIP status receive cashback from all bets, as well as exclusive offers and VIP level support.

1xBet offers a variety of promos aimed at players with different demands. For example, Friday entertainment fans choose the Weekend Booster, while those who enjoy Sunday fun prefer the Big Play Day. Meanwhile, Daily Tournament is specially designed for active clients who get bonus points to win Samsung, iPhone, Apple Watch, and FS.

Variation of payment methods

The 1xBet platform offers Indian players over 30 payment methods to choose from, including:

  • E-wallets – UPI, PayTM, PhonePe, Bharat, PayZapp, Netwallet, etc;
  • Bank transfer – Neft, IMPS, BHIM, CentPay, Freecharge, etc;
  • Payment systems – UPI Fast, UPI Collect, UPI Multi Pay;
  • Money transfers and mobile phone shops – Cash on delivery.
  • For account replenishments with the Jeton Wallet promotion, players receive 20% cashback from the deposit amount, and bonus points with the Crypto Miracle promo. Both promotions also offer the chance to win top electronics from Apple and Samsung.

    Thus, the record growth in the number of active 1xBet users in India is directly linked to the integration of new providers, the expansion of the gambling catalog, a wide range of promos and tournaments, and support for all popular payment methods in the country.

    About 1xBet

    1xBet is a globally recognised bookmaker with 18 years in the betting industry. The brand’s customers can place bets on thousands of sporting events, with the company’s website and app available in 70 languages. The official partner list of 1xBet includes FC Barcelona, Paris Saint-Germain, LOSC Lille, La Liga, Serie A, Durban’s Super Giants, European Cricket Network and other renowned sports brands and organizations. The company’s ambassadors in India are famous cricketer Heinrich Klaasen and actress Urvashi Rautela. The company has repeatedly been a nominee and recipient of prestigious professional honours such as IGA, SBC, G2E Asia, and EGR Nordics Awards.

    Disclaimer: This article is part of a branded content initiative. All opinions expressed are those of the brand.



    Link

    Continue Reading

    E-Sports

    Massage Therapy Helps Broncos Prep for Travel

    Boise State Esports has partnered with Whole Being Massage this season to support player wellness and preparation during travel. With a competitive schedule that includes events across the country, Boise State’s varsity esports team benefits from targeted support designed to ease the physical demands of long-distance trips and extended periods of gameplay. Whole Being Massage […]

    Published

    on


    Boise State Esports has partnered with Whole Being Massage this season to support player wellness and preparation during travel. With a competitive schedule that includes events across the country, Boise State’s varsity esports team benefits from targeted support designed to ease the physical demands of long-distance trips and extended periods of gameplay.

    Whole Being Massage visited the esports arena twice during the spring semester to provide two-hour sessions for student-athletes and staff. The first visit occurred just before the team traveled to the Hawai’i Esports Invitational. The second session came ahead of the trip to Arlington, Texas, where the Broncos were named school of the year. Each session gave participants a chance to focus on recovery, circulation, and relaxation before major travel days.

    These visits were coordinated to take place shortly before departure to help prepare the team for cross-regional travel and multiple days of back-to-back competition. Travel days and tournament schedules can often be physically taxing, especially when paired with the intense concentration required in high-level esports play. The services provided were aimed at supporting physical readiness and helping players prepare both mentally and physically for competition.

    This weekend, Whole Being Massage will be joining Boise State Esports once again. This time, at the Idaho High School State Championships. Their team will be located in the lobby of the Boise State Esports Arena. Visitors will be able to learn more about their approach and watch demonstrations throughout the tournament.

    Attendees can look for the Whole Being Massage logo on event signage and during the event livestream. Boise State Esports appreciates their support throughout the season and is excited to feature them during the championship weekend.



    Link

    Continue Reading

    E-Sports

    REAL ESTATE | VIDEO | The RacingHaus opens in West Bend, WI

    West Bend, Wi – Wisconsin’s first official eSports Sim Racing Center is now open in West Bend, Wi. The RacingHaus, 540 Shepherds Drive, is owned by Ben Morales. The state-of-the-art eSports facility offers opportunities for racing, leagues, private events and high school eSports training and development. “This is a perfect location because we’re surrounded by […]

    Published

    on


    West Bend, Wi – Wisconsin’s first official eSports Sim Racing Center is now open in West Bend, Wi. The RacingHaus, 540 Shepherds Drive, is owned by Ben Morales. The state-of-the-art eSports facility offers opportunities for racing, leagues, private events and high school eSports training and development.


    “This is a perfect location because we’re surrounded by a strong racing commitment including the Slinger Speedway, Milwaukee Mile, and Elkhart Lake,” said Morales.

    Raci

    The RacingHaus has 9 simulators along with a full-motion Formula racing simulator.

    Hours of operation are Tuesday-Saturday from noon until 10 p.m. (last session beginning at 8 p.m.), and Sunday from 10 a.m. until 6 p.m. (the last session beginning at 4 p.m.).

    Morales said there are two big sensations. “People will replicate the feeling of having almost zero power steering and because it’s full motion and you’re turning right, your body will feel it. These systems are top level and this equipment is used by racers around the world.”

    Morales can set up group races so customers can compete against their friends. He said the equipment is also ADA compliant and it can be adapted for people with special needs.

    Click HERE for more information on The RacingHaus.

    Work or the content on WashingtonCountyInsider.com cannot be downloaded, printed, or copied. The work or content on WashingtonCountyInsider.com prohibits the end user to download, print, or otherwise distribute copies.



    Link

    Continue Reading

    E-Sports

    Bully: Scholarship Edition on VPesports

    Rockstar Games is widely recognized for its exceptional titles and intricately crafted game worlds. Iconic releases like GTA V and RDR 2 consistently dominate sales charts, remaining fan favorites for years on end. However, this success story has not always been straightforward. While the GTA series has reliably generated substantial revenue, the studio has also […]

    Published

    on


    Rockstar Games is widely recognized for its exceptional titles and intricately crafted game worlds. Iconic releases like GTA V and RDR 2 consistently dominate sales charts, remaining fan favorites for years on end. However, this success story has not always been straightforward. While the GTA series has reliably generated substantial revenue, the studio has also taken bold steps into various genres and experimented with unique settings. Eventually, someone had the brilliant idea to create a high school simulator infused with Rockstar’s signature humor, sharp social commentary, satire, and the many complexities of teenage life. This innovative approach has allowed the studio to blend fun and meaningful storytelling in a fresh way. As we continue, let’s explore how all these vibrant elements harmoniously come together in this game.

    I should clarify that I am a passionate fan of Rockstar, and this opinion is not intended to offend any dedicated fans of this particular title.

    Bully Scholarship Edition Free Steam Account

    Fifteen-year-old Jimmy Hopkins faces a new stage in his life: he, along with his mother and her new husband, whom he barely knows, are enrolled in a strict boarding school. Jimmy is known for his stormy temper, which regularly gets him into trouble, and also makes it difficult for him to study and establish trusting relationships. Soon after enrollment, Jimmy’s mother leaves for an extended honeymoon with her new companion, leaving her son to his own devices in an unfamiliar and hostile environment. Bullworth School has become notorious for its less-than-favorable side: this institution has acquired notoriety as a refuge for difficult teenagers. Passions boil within its walls, because the interests and ambitions of a motley group intertwine: from self-confident athletes and spoiled children from rich families to bullies, studious nerds, local hooligans and incorrigible delinquents.

    Bully Scholarship Edition Jimmy with the director

    Gameplay

    The gameplay presents a classic third-person action-adventure experience, immersing players in a vibrant world. Over the course of six engaging chapters, players can switch between tackling story missions and attending various school classes, each offering unique challenges. Additionally, the game features a variety of side activities to earn cash—such as mowing lawns, shoveling snow, and delivering newspapers, which add depth to the experience.

    The game world is thoughtfully divided into distinct neighborhoods that gradually unlock as players progress through the unfolding narrative. Unlike the protagonists in the GTA series, who often rely on lethal weaponry, this schoolboy’s adventure maintains a lighter, more playful tone. Hopkins is equipped with an amusing arsenal that includes firecrackers, itchy powder, stink bombs, a potato cannon, a baseball bat, a slingshot, a rocket launcher, and, of course, his own fists, which he wields with a mix of humor and creativity.

    Bully Scholarship Edition Standard Evening

    We have a system at our disposal that is similar in principle to a space hunt for stars. As we move up the success scale, we may encounter a moment when we are under surveillance. Depending on the severity of the violation, we may be invited to a special training session or even sent to the director.

    These sessions are implemented in the form of exciting mini-game tests. Successful completion of them opens up the opportunity to receive unique clothing items or expand the inventory for carrying certain types of items. All this brings an additional element of excitement and variety to our exciting adventure.

    Conclusion

    What makes the game leave a strange feeling and slight confusion? First of all, it is hidden in its scenario design. The main plot and the image of the antagonist become predictable literally from the first minutes. After the first meeting with the main villain, players do not encounter him until the very end, which is stretched out for 10-12 hours, which is excessively long for this format of gameplay.

    Gary, the shadow manipulator of Bullworth Academy, turns the performance of side missions related to establishing power over various factions into routine and insignificant tasks. These quests are reduced to banal activities – from breaking windows and throwing snowballs at classmates to asking a girl out on a date. As a result, they lose their appeal and turn into a monotonous, tedious series of tasks devoid of the expected drama and passion inherent in open-world games.

    Bully Scholarship Edition gameplay

    The second important aspect is the image of the protagonist Jimmy Hopkins. Even with his teenage aggression and problematic behavior, it is hard to justify his stupidity and almost complete lack of charisma. Players find it hard to empathize with Jimmy, as he remains a dull and monosyllabic character throughout the story. If Bully’s plot had any connection to GTA 3, it would be possible to imagine Jimmy evolving into Claude, the silent and characterless protagonist of GTA 3. This lack of character development and depth leaves players cold and alienated.

    Ultimately, the combination of a formulaic script and an unlikable protagonist seriously undermines the overall experience of the project. A game that has the potential for a vibrant narrative and expressive characters fails to live up to expectations, leaving players feeling unsatisfied and searching for a more immersive gaming experience.

    Thirdly, the studio that has gained worldwide fame thanks to gripping plots, charismatic antiheroes and iconic villains, as well as mastery in creating dramatic courtroom stories, has presented a dull project this time. The game disappoints with a superficial plot and stereotypical characters that do not evoke either sympathy or empathy. Rockstar, alas, has become a prisoner of the chosen concept. Creating an intriguing game about the life of a rebel, where the only interest is attending classes, is an almost impossible task. The main part of the gameplay comes down to monotonous brawls with classmates, and even a relatively diverse system of combat techniques is not able to improve the situation. This is, without a doubt, the weakest product in Rockstar’s portfolio, devoid of the signature ingenuity and depth that its fans so expect.

    Bully: Scholarship Edition System Requirements

    The minimum requirements section lists the PC specifications that will ensure the game runs correctly with basic graphics settings.

    Parameter Minimum Requirements
    Operating System Windows XP / Windows Vista
    Processor Intel Pentium 4 3.00GHz; AMD Athlon 64 3000+
    Memory 1 GB
    Storage 4.7 GB available space
    Graphics Card GeForce 6800; Radeon X1300
    DirectX 9.0c
    Additional Keyboard, mouse

    How to play Bully: Scholarship Edition for free on Steam via VpeSports

    You sit in silence, staring at the screen, while the city outside the window is once again drowning in rain and cigarette smoke. No money. There is a desire. All you want is to escape to another world. To a place where you are not just another one who wakes up with a headache, but someone who can stand up in the chaos where others give up. Bully: Scholarship Edition. It calls. And the strangest thing is that this time you don’t have to pay to enter.

    It all starts on the VpeSports website. No shady schemes – just go in, register and find a section with Free Steam accounts. It looks like a trap, but no – everything is clean. Among the list of games will be yours. Bully. Rough, daring, but familiar. When you open the game page, your heart will skip a beat – as before another challenge that would be better to refuse … but you can’t. There will be a button – everything will start with it. Instructions? Straightforward, like a school schedule. No dancing with tambourines – just do as you are told. And soon you will find yourself on the campus of Bullworth Academy, where chaos is order, and going beyond the limits is the rule.

    Bully Scholarship Edition skate

    You will feel that you are finally in your place. Here you are important. Here you are not an empty space. And if the game hooks you – do not keep it to yourself. Write a review. Not for the sake of a tick. For those who are still hesitating whether to start. Comments are checked, yes. But if they do not approve – this is not the end. Just add, add a pinch of sincerity – and wait. As soon as they approve, a letter will arrive. And in it – access. Not just an account. A pass to a world where you create the rules.

    Want to be in the know? Subscribe to Telegram. There are people there – alive, with questions, with problems, with real stories. Someone did not understand the instructions, someone is looking for advice. You are not alone. And if you need more details, the guide is already waiting for you on the website or in the chat. Don’t waste time. Bully doesn’t wait. She’s always ready to put you in your place… or give you a chance to become the king of the campus.

    How long is Bully: Scholarship Edition?

    On average, the game takes 15-20 hours to complete, including main quests and side activities.

    How many chapters are in Bully: Scholarship Edition?

    The game consists of 5 full chapters, each telling a different story of Bullworth School.

    How to dodge in Bully: Scholarship Edition?

    To dodge, hold down the block button and move towards the enemy’s attack at the right moment.

    When did Bully: Scholarship Edition come out?

    The release took place on March 4, 2008.

    How to play for free?

    You can visit the VpeSports website and get a free Steam account with access to the game by following simple instructions.



    Link

    Continue Reading

    E-Sports

    Jollibee Enters Gaming with Octopus&Whale

    MANILLA, Philippines, May 15, 2025 /PRNewswire/ — Jollibee has just made its boldest move yet — and it all starts with the menu. With the launch of Gamejoy, the beloved fast-food brand steps into the gaming arena with an eat-to-earn campaign that’s as culturally resonant as it is commercially sharp. […]

    Published

    on


    MANILLA, Philippines, May 15, 2025 /PRNewswire/ — Jollibee has just made its boldest move yet — and it all starts with the menu. With the launch of Gamejoy, the beloved fast-food brand steps into the gaming arena with an eat-to-earn campaign that’s as culturally resonant as it is commercially sharp.

    Led by game and brand experience design agency Octopus&Whale, Gamejoy goes beyond a typical brand collaboration — it’s a first-of-its-kind ecosystem that unites Jollibee with UniPin’s universal e-wallet platform and top game publishers like Garena, NetEase, and OurPalm to reward fans for what they already love doing: eating at Jollibee and playing games.

    Launched across all Jollibee stores nationwide, the campaign introduces Gamejoy Credits — virtual currency earned with every Gamejoy Combo purchase, redeemable across UniPin’s catalog of over 10,000 games. The activation flips the traditional “in-game” model, instead creating a real-world entry point into the gaming economy.

    “We know gamers hate being interrupted,” said Ferns Yu, Jollibee Philippines President, at Gamejoy Con, the brand’s first gaming convention. “So instead of jumping into their games, we opened our doors and invited them into ours — with free rewards waiting.”

    Octopus&Whale’s challenge: Create a campaign that honors Jollibee’s heritage while speaking authentically to the hyper-connected, hyper-discerning gaming community.

    “Contrary to the stereotype, gamers aren’t a monolith; they are as diverse as the games they play,” said Dorothy Dee Ching, VP & Head of Marketing at Jollibee. “So we created a reward that works across genres, platforms, and player types — something that brings all types of gamers together and brings the joy of eating and gaming to everyone. That’s what Jollibee is all about.”

    “This couldn’t be just a simple brand partnership,” said Joey David-Tiempo, Founder and CEO of Octopus&Whale. “This is Jollibee — a global Filipino icon. The idea had to be culturally grounded, frictionless, and playable by anyone, whether you’re into Call of Duty Mobile, Eggy Party, or MU Origins. If there’s one thing Filipinos agree on, it’s that we all eat at Jollibee. So we asked ourselves: what if eating at Jollibee meant you were already in the game?”

    The result is a campaign that sets a new benchmark for QSR-brand participation in gaming:

    What makes Gamejoy different?

    • Playable IRL – Unlike typical gaming activations, Gamejoy starts in the real world with a meal and ends with in-game value. It’s gaming you can taste.
    • Every Meal is Currency – The more you eat, the more you earn. Each Gamejoy Combo comes with a code that unlocks Gamejoy Credits — making every meal a step closer to your next in-game reward.
    • Ecosystem-Led, Not Brand-Intrusive – Gamejoy brings together multiple industry players — including UniPin, Garena, NetEase, and Ourpalm — in a seamless experience never before  seen in regional brand marketing.
    • Locally Relevant, Globally Scalable – Born out of Filipino gaming behavior but designed to expand across markets.

    From a brand perspective, Gamejoy drives both foot traffic and cultural capital. From a gamer’s perspective, it legitimizes fast food as part of the gaming lifestyle. And from an industry standpoint, it sets a precedent.

    “A campaign like this uplifts the entire ecosystem,” said DC Dominguez, Country Head of UniPin PH. “It brings inclusivity to a fragmented space — something Jollibee is uniquely positioned to do.”

    Garena’s Game Publishing Producer Nicolas Ting added, “It’s more than a campaign; it’s a grassroots movement that brings play to people—wherever they are. This is a strong example of how brands can connect with gamers not just through ads or sponsorships, but through experiences that are deeply rooted in local culture.”

    Jollibee Gamejoy proves that when creativity is culturally tuned and ecosystem-driven, it can unlock new spaces for brands — not just to show up, but to belong.

    Octopus&Whale is an affiliate partner of Stagwell (NASDAQ: STGW).

    Contact
    Joey Tiempo
    [email protected] 

    ADDITIONAL RESOURCES:

    VIDEO: https://www.youtube.com/watch?v=7EGuUixxx_M 

    SOURCE Stagwell Inc.



    Link

    Continue Reading

    E-Sports

    Immaculate eSports Team Wins Second Straight Mario Kart Title

    DANBURY, CT — Immaculate High School’s eSports team captured its second consecutive state championship in Mario Kart on May 6, defeating the Sheehan Titans of Wallingford during the CIAC tournament hosted at Quinnipiac University. The winning squad, known as the “Mustang Yoshis,” trained extensively in the lead-up to the competition and credited teamwork and preparation […]

    Published

    on


    DANBURY, CT — Immaculate High School’s eSports team captured its second consecutive state championship in Mario Kart on May 6, defeating the Sheehan Titans of Wallingford during the CIAC tournament hosted at Quinnipiac University.

    The winning squad, known as the “Mustang Yoshis,” trained extensively in the lead-up to the competition and credited teamwork and preparation for their success.

    “Our eSports team was on a mission and trained hard for this victory,” said Immaculate eSports Coach David Quesnell. “I told them that if we made the finals, I would get a Mario Kart tattoo – so I did. We have a tremendous team spirit which shows in our performance.”

    Credit: Immaculate High School

    Team member Sam Crowe of Danbury said the victory was especially meaningful for him as a newcomer to eSports. “I was looking for a new sport and started going to eSports after school. Winning was pretty cool.”

    Eli Ribeiro, also of Danbury, emphasized the competitive nature of the event. “Even though eSports may not seem physical, it is just like any other sport because to win a competition we have to train and be better than the other teams.”

    The CIAC tournament included multiple titles, such as Rocket League and Super Smash Bros., and was hosted in collaboration with PlayVS, an online platform focused on organizing school-based eSports competitions.

    “This team trains, practices and competes just like any other athletic team here at Immaculate,” said Athletic Director Nelson Mingachos. “We’re so proud of our eSports squad for bringing home another championship.”

    The National Education Association has reported substantial growth in high school eSports nationwide, with several colleges now offering scholarships for competitive gaming.



    Link

    Continue Reading

    Most Viewed Posts

    Trending