The international recognition reinforces Control F5’s prominence and expertise in the Gaming sector, now competing for three of one of the most prestigious awards in the market.
The SBC Awards Americas 2025 edition will be held on May 14 at the elegant Pier Sixty Six, in Fort Lauderdale, Florida, bringing together 600 guests for a night of celebration, networking and recognition.
The awards ceremony is part of the SBC Summit Americas, considered the most important mid-year event for the casino and sports betting sector in the Americas.
Expected to welcome more than 10,000 attendees and bring together 250 exhibitors and sponsors at the Broward County Convention Center, the event is consolidating itself as a strategic platform to delve deeper into topics such as regulation, innovation, artificial intelligence, cybersecurity, payments and licensing opportunities in key markets in North America and Latin America.
Control F5 receives 3 nominations
Once again, Control F5 is present at the SBC, consolidating its international impact and its connection with the main players in the sector. Its participation in the 2025 edition of the SBC Awards Americas epresents not only recognition, but also a great business opportunity.
“We see the SBC as a strategic showcase. It is where the market meets, where ideas become projects and partnerships come to life. Being there with our positioning is more than special, it is the chance to show the world the strength of the Control F5 ecosystem,” comments Natalia Nogues, CEO of the company.
Control F5 was nominated in three important categories:
* Marketing and Services Provider of the Year;
* Acquisition and Retention Partner;
* Employer of the Year.
The nominations reflect the company’s versatility and impact on different fronts of the Gaming sector, from the delivery of integrated marketing solutions to the appreciation of talent and excellence in customer service.
Flávia Merlo, Head of Marketing at Control F5, highlighted: “It is an honor to be among the nominees in three categories that represent essential pillars of our operations“.
“These nominations reflect the hard work of our team and the commitment to delivering complete solutions that truly make a difference for our customers and for the sector as a whole“, she concluded.
The company’s presence among the finalists reinforces the evolution of the Brazilian betting and gaming market, which is gaining more and more space and recognition on the international scene.
“Being among the finalists for ‘Employer of the Year’ is especially significant for us,” highlights Orlando, Organizational Development Manager at Control F5.
“We have always believed that a company’s success starts with its people. We invest heavily in recruitment, development and training because we know that a strong team transforms any operation.“
Recognition as a “Marketing and Services Provider” and “Acquisition and Retention Partner” reinforces Control F5’s role as a complete strategic arm for brands that want to grow in a structured manner and with a focus on measurable results.
“The SBC Awards is one of the world’s biggest showcases for those working in the Gaming sector. Being there, alongside global giants, shows that Brazil is well represented,” concludes the CEO.
Natalia Nogues will participate in important debates.
Control F5 will also have an active presence in the event’s strategic debates. On May 13, from 4:30pm to 5:30pm, Natalia Nogues will host a roundtable at Pier Sixty Six Resort, a space close to SBC Americas. Open to all Leaders Summit attendees, the roundtable invites industry professionals to join Control F5 in an open exchange about the Brazilian market.
The following day, May 14, from 12:00pm to 12:45pm, Natalia will also participate in the panel “Brazil 2025: Increase in licensing and lessons learned so far”, reinforcing the company’s position as an active voice in discussions about the future of the industry in the country.
Control F5 is an ecosystem of specialized solutions for the betting market, offering a complete model of strategic, operational and creative support for companies in the Gaming sector. Its 360° proposal integrates:
– Marketing: branding, on/offline media, CRM, affiliates, influencers, events and more;
– Customer service: digital and human customer service, 24/7 omnichannel, ombudsman and call center;
– Consulting and business: strategic planning, regulation, brand expansion and connection with the best partners;
– Human Resources: specialized recruitment, training and qualification for high performance;
– Training: courses focused on sales, customer service, leadership and the Gaming market.
– Business: business connection with the best partners in the market, from legal processes to specialized payment methods.
With a strong presence at the SBC Awards 2025, Control F5 consolidates its position as one of the most innovative and complete forces in the sector in the Americas. The three nominations reflect not only the talent and dedication of the team, but also the market’s confidence in a business model that delivers strategy, performance and results.
“If you are looking for performance, strategy and innovation to operate in the gaming market, Control F5 is your ideal partner. With tailored solutions, the specialized team accompanies all stages of your business journey, from structuring to retention,” guarantees the company.
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Source: GMB