Technology
Cricket Equipment Market Size & Share
Cricket Equipment Market Insights
Global Cricket Equipment Market size was valued at USD 689.21 Million in 2023 and is poised to grow from USD 734.28 Million in 2024 to USD 1218.89 Million by 2032, growing at a CAGR of 6.54% in the forecast period (2025-2032).
The Global Cricket Equipment Market is consistently developing, driven by growing worldwide viewership, rising grassroots interest, and better commercialization across emerging markets. While the market currently accounts for a niche among the global sporting equipment market, it is observing keen focus on account of spiking demand for high-performance equipment.
One of the major drivers is the growth of local T20 leagues such as IPL (India), The Hundred (UK), and SA20 (South Africa), increasing the demand for high-tech cricket gear among professionals and amateurs alike. Interestingly, brands are making investments in sustainable products, including biodegradable gloves and pads, to keep up with environmentally friendly consumer trends.
Developing markets like the USA and Middle East provide exciting opportunities, driven by ICC’s ambitious expansion plans. Nevertheless, market growth is hindered by the high cost of products and restricted consumer availability of premium equipment beyond cricket-dominated countries. Striking a balance between innovation, accessibility, and affordability will be imperative for stakeholders to tap into the full potential of this dynamic market.
How quickly will Smart Cricket Bats revolutionize the Cricket Industry?
The cricket industry is also incorporating new technologies to make the process more precise. The industry players are offering connected smart bats that are revolutionizing the cricket industry by providing real-time tracking to enhance efficient and precise results. These smart bats can be connected to a smartphone via apps using Bluetooth technology. For instance, companies such as Spektacom Technologies (in association with Microsoft) have launched bats with sensors that track shot power, angle, speed, and bat swing in real-time. This real-time data integration enables players to develop their skills scientifically, opening up a whole new level for training and coaching. Professional and amateur cricketers looking for data-driven enhancement can make smart gear common practice within the next 3–5 years, further nudging conventional manufacturers to tech-enable their offerings.
Market snapshot – 2025-2032
Global Cricket Equipment Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Cricket Equipment Market Segments Analysis
The global cricket equipment market is segmented into product, price point, player type, distribution channel, end user and region. By product, the market is bats, balls, helmets, gloves, pads, and others. By price point, the market is segmented into high, economical, and medium. By players type, the market is segmented into professional players and recreational players. By distribution channel, the market is segmented into offline channel and online channel. By end user, the market is segmented into men, women, and kids. By region, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
What makes the Bats Segment the largest in the Cricket Equipment Market?
SkyQuest’s study indicates that cricket bats are the main equipment in the cricket industry which results in its higher sales volume in terms of total cricket equipment sold worldwide. The dominance of these cricket bats is continuously expanding within the nations where not only the international cricket games are organized but also such games encourage people to play sports games as playing sports are heavily suggested activities WHO recommends to improve health and well-being. In addition, the market of cricket bats appears to be expanding because of increased interest from nations to play cricket. For example, reports indicate that in Olympics 2028, China is going to compete in the games of cricket to the forefront not only in the games of other sports but also in the field of Cricket.
Cricket balls are the second most using cricket equipment of the Global Cricket Equipment Market due to a surge in playing more short forms of the game like T10 and T20 cricket. Ongoing replacement of cricket balls by consumers under stringent match conditions and practice sessions is promoting repeat business. Moreover, a changing inclination towards sustainable and synthetic cricket balls, especially for practice matches and junior-level matches, is gaining momentum. The growing development of indoor cricket stadiums and cricket schools worldwide is also significantly propelling the growing demand for both synthetic and leather cricket balls, accelerating the growth rate of the sub-segment at a rapid rate.
What Role do Online Platforms play in Influencing Recreational Cricket?
More than 80% of the global population still buys products offline as the retail offline chains are available at every spot where consumers are attracted to buy for their convenience. In a recent survey, it is revealed that over 92% of US consumers still rely on hypermarkets & supermarkets, sports shops, and brand shops for cricket equipment purchases. Hypermarkets, sports shops, and brand shops offer customers an experience touch, product customization, and availability of products on the spot, which gives confidence and sales.
Online channels play a crucial role in the development of recreational cricket by rendering the equipment more affordable, accessible, and diversified to a larger section of people. The player can view a vast range of cricket clothing, compare prices, read comments, and see foreign brands that are not available locally through online outlets. Social media campaigns, celebrity endorsements, and niche advertising on social media platforms contribute to the popularity of playing recreational cricket. Furthermore, easy delivery, discount, and product innovation presented online encourage hobbyists and amateurs to actively participate, ultimately dispersing the leisure cricket community all over the world.
Global Cricket Equipment Market Analysis by Product
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Cricket Equipment Market Regional Insights
Why does the Asia Pacific Dominance in the Cricket Industry fuels Demand for Cricket Equipment?
The year 2024 shows solid growth in cricket gears sold in the Asia Pacific region based on the popularity of the sport embedded deep within countries like India and starting to see development in regions such as Japan and South Korea. It’s supported by heightened play participation, capital spent in professional leagues, and innovations in sporting technology making player performance better as well as enhancing player protection. The dominance of the region is complemented by the establishment of new stadiums and the increasing popularity of cricket across diverse populations.
The India Cricket Equipment Market
In India, cricket is not a game; it’s a phenomenon. India’s cricket equipment market is expanding at a rapid rate, driven by the Indian Premier League (IPL) and international matches that have millions under its grip. Decathlon has also made an announcement to invest USD 113 million in India over the next five years to increase its store network to 190 outlets. The strategic push is to keep pace with the spiking demand for cricketing equipment in urban and semi-urban India, the sport’s ubiquitous appeal in the country.
Japan and South Korea Cricket Equipment Market
Cricket associations like the Japan Cricket Association and Korea Cricket Association are popularizing cricket in South Korea and Japan. Further, the associations induce schools to introduce cricket in the sports list of schools. While in Japan and South Korea cricket is traditionally much lower, incidences like the present one are marking a sense of growing awareness in cricket. The sport is gaining momentum in South Korea among the younger generation, providing special opportunities for businesses to tap into this nascent market.
China Cricket Equipment Market
In China, cricket remains a niche sport, but the last half-decade has shown potential growth. This growth is attributed to the increasing interest in international sports events, rising youth participation, and the country’s expanding sports infrastructure. Organizational initiatives such as those by Cricket Hong Kong to establish relationships with the mainland Chinese cricket associations, as well as forming alliances with bodies such as the Shandong Small Ball Sports Federation, show a strategic initiative to incorporate cricket into China’s sporting culture. These efforts combined with the participation of cricket in competitions such as the Asian Games may lead the way for the sport’s step-by-step integration and development within China.
How is Europe anticipated to grow with a consistent CAGR over the projected timeframe?
Europe has its history in cricket and it’s being played in various countries of the Europe region. As the cricket industry is influenced by numerous competitions, the cricket equipment market in Europe may see consistent growth with an estimated 5.9% CAGR during the projected period 2025-2032. The growing popularity of the sport among young people and the formation of cricket clubs and leagues are factors promoting growth. Further, the impact of global cricket matches and the concentration of immigrant groups enthusiastic about the game are contributing further to the demand for cricket gear in the area.
UK Cricket Equipment Market
Within the United Kingdom, there are more than 5,000 cricket clubs that accommodate cricketers of both genders, ages and ability. Within the UK, Indoor cricket is a quick and dynamic version of the game accessible to everyone with rules that are easy to understand and a focus on fitness and enjoyment. As the country has a long history and large amateur and professional base underpins robust demand for cricket gears. Domestic league and international match popularity also supports ongoing sales of equipment.
Germany Cricket Equipment Market
The growing popularity of cricket among immigrant communities and locals expected to boost the Cricket Equipment market in the country. The formation of cricket clubs and associations throughout the country is encouraging increased participation, thus increasing demand for cricket equipment. The sport’s inclusion in school curricula and local tournaments is also helping to increase its popularity.
France Cricket Equipment Market
In France, the market for cricket gear is slowly emerging. It is growing as a result of the formation of new cricket clubs and promotion at the grassroots level. Cricket infrastructure development and coverage by the media are making the sport more attractive to play, thus raising equipment demand. Moreover, the immigrant population from countries that are ardent fans of cricket is boosting the popularity of the sport countrywide.
What Factors Support the Cricket Equipment Market in North America?
During 2024, the North America Cricket Equipment Market is gradually developing, underpinned by rising numbers of expatriates from cricket-friendly nations like India, Pakistan, and other countries. It is noted that the US is a member of the International Cricket Council since 1965 as an associate member and also hosted international games. But despite having a good Men and Women cricket team, it is not a widely popular sport in America. Baseball is the most popular sport in the USA. However, with efforts such as the introduction of Major League Cricket (MLC) and more grassroots initiatives, the North American cricket equipment market is gaining new momentum among youth players and communities.
United States Cricket Equipment Market
In the United States, the market for cricket gear is seeing niche growth, particularly in urban centers where there are significant South Asian communities such as New York, Houston, and Los Angeles. Cricket academies for youth, corporate cricket leagues, and city tournaments are increasing the demand for bats, balls, protective gear, and apparel. Also, international cricket brand partnerships and the popularity of Major League Cricket’s inaugural season in 2023 have generated awareness, resulting in steady but promising increases in the sale of cricket equipment across sporting goods retailers and internet retailers.
Canada Cricket Equipment Market
In Canada, the market for cricket equipment is comparatively more developed than in the US, with a strong amateur cricket culture and government-sponsored multicultural sports initiatives. Canadian cities like Toronto, Vancouver, and Brampton have well-established club-level leagues, drawing equipment needs for players of all ages. The presence of the Global T20 Canada league and the country’s participation in ICC tournaments have also made the sport more visible. As cricket has become one of the fastest-growing summer sports in Canadian schools, the need for cheap yet high-quality cricket equipment is always on the increase.
Global Cricket Equipment Market By Geography
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Cricket Equipment Market Dynamics
Cricket Equipment Market Drivers
Rising Global Popularity and Commercialization of Cricket
- Growing global popularity and marketization of cricket are strongly influencing the growth in the Global Cricket Equipment Market. Cricket has penetrated way beyond classic strongholds to emerging markets such as the United States, Germany, and the Middle East through drives such as T20 leagues and participation in the 2028 Olympics. Mass events such as the IPL and The Hundred are attracting record-breaking viewership and sponsorships, adding further to international visibility. In addition, rising brand expenditure on player endorsements and online advertising is driving consumer demand, leading to more demand for professional-grade equipment from amateurs, clubs, and emerging cricket nations.
Emergence of E-Commerce Platforms and Omni-Channel Retail Strategies
- The growth of e-commerce websites and omni-channel retail approaches has accelerated the development of the Global Cricket Equipment Market considerably by increasing accessibility, convenience, and interaction with the consumers. Such websites like Amazon, Decathlon, and specialist stores have introduced premium cricket equipment to a broadened global customer base, even to far-off areas. Moreover, omni-channel approaches, integrating physical shops with digital service like virtual fittings, curbside pickups, and tailored recommendations, are taking the purchasing experience to new heights. Direct-to-consumer (D2C) strategies and social media advertising further allow brands to interact and engage directly with customers, driving increased sales conversions and deeper brand loyalty in multicultural markets.
Cricket Equipment Market Restraints
Concentration in Few Markets
- The development of the global market for cricket equipment is strongly hindered by its localization in a few countries like India, Australia, England, and Pakistan, which together represent almost 90% of overall demand. Such regional dependence renders the market extremely sensitive to economic changes, political unrest, or changes in sports tastes within these countries. In addition, restricted growth to new geographies hinders diversification of the brand and scale, keeping organizations excessively dependent upon saturated, older markets. Without grassroots development, combined with sparse fan base appeal in unexploited territories, the global development scope of cricket equipment manufacturers is also limited.
Intense Competition and Brand Proliferation
- Severe competition and brand fragmentation are major threats to the Global Cricket Equipment Market, as an overcrowded market leads to price wars, declining margins, and market fragmentation. With both traditional brands such as Kookaburra and new direct-to-consumer entrants vying for scarce consumer attention, differentiation is challenging, resulting in product commoditization in many cases. Price compression results, making it difficult for firms to maintain profitability. This dynamic inhibits the potential for growth throughout the industry.
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Cricket Equipment Market Competitive Landscape
The global cricket equipment market is moderately competitive, with top players such as Kookaburra, Gray-Nicolls, Gunn & Moore, SG (Sanspareils Greenlands), and Sareen Sports Industries dominating the market. These players’ dominance is across the world through extensive brand recognition and widespread distribution networks. Companies core strengths that support a company’s market share are quality, strategic sponsorships, and strong retail presence. For example, long-standing brands utilize high-performance materials and design to deliver improved performance, while sponsorships of professional athletes and teams increase brand awareness and credibility. For entry into this market, it is necessary to work around these competitive strengths, highlighting innovation, fostering brand credibility, and having successful distribution channels in place to find a niche.
Top Player’s Company Profiles
- Sareen Sports Industries (SS)
- Sanspareils Greenlands (SG)
Recent Developments in Cricket Equipment
- In October 2024, Sportstech platform str8bat has raised USD 3.5 million (approximately Rs 29.4 crore) in a Series A funding round led by Exfinity Venture Partners, with contributions from TRTL, Eternal Capital, and VCats Group, as well as existing investors Techstars and SucSEED Indovation Fund.
- In April 2024, GR8 Sports India Pvt Ltd, a manufacturer of Kashmir Willow cricket bats, released its Kashmir willow bat in the Women’s International Cricket. GR8 Sports’ cricket bats and gear will be utilized by roughly half a dozen international cricketers of the West Indies Women’s Team.
- In February 2024, Puma Partners with Delhi Capitals for IPL and WPL Seasons. It became an official kit partner. Through this multi-year partnership, PUMA will also intensify engagement into the capital’s high voltage fan base and access the increasing pool of sporting talent in the region.
Cricket Equipment Key Market Trends
- Rapid Growth of Women’s Cricket Globally: There is a trend among women players who are participating in the cricket competition. In the last decade, the global women’s cricket scene has experienced unprecedented growth, revolutionizing the entire cricket industry dynamics. International Cricket Council (ICC) supports this trend and introduced the Women’s Premier League (WPL) in India and the historic prize money parity announced for women’s competitions has greatly increased the sport’s profile and commercial value. Our research suggests that women’s cricket is moving from a niche market to a mainstream giant, directly influencing demand for customized cricket equipment and kits.
- Integration of Smart Technology into Cricket Gear Gaining Momentum: The use of smart technology in cricket gear is becoming a real trend, especially among professional and training markets. Brands such as Kookaburra and companies such as StanceBeam have launched bats that come with built-in sensors monitoring swing speed, shot power, and strike areas, offering real-time analysis via connected apps. Recent statistics through early 2025 indicate a significant increase in adoption rates for smart cricket gear among academies and semi-professional players. This is revolutionizing conventional training practices, with AI-based intelligence assisting gamers in refining their abilities.
Cricket Equipment Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
SkyQuest’s study suggests that the global cricket equipment market is undergoing critical transformation fueled by innovation, burgeoning worldwide interest, and robust offline retail affinity. The adoption of smart technology in conventional equipment is redefining training and performance levels. Cricket bat sales remain dominant, supported by growing participation in both established and emerging markets. Offline retail continues as an important route offering consumers ease and trust. In the meantime, big brands continue to lead by quality, innovation, and strategic alliances. As the global exposure of cricket increases through international tournaments and events, the market is ready for further growth, offering new opportunities for innovation and expansion.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 689.21 Million |
| Market size value in 2032 | USD 1218.89 Million |
| Growth Rate | 6.54% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope |
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Technology
Where Is India’s Gaming Industry Headed Next?
India’s gaming industry is rapidly evolving into one of the largest and most dynamic markets in the world. Driven by the increasing adoption of smartphones, affordable internet, and a tech-savvy youth population, gaming is becoming a mainstream form of entertainment. With mobile gaming leading the charge, the India gaming market is also witnessing significant growth in esports, cloud gaming, and immersive technologies like augmented reality (AR) and virtual reality (VR).
Unlocking New Realms: The Evolution and Key Opportunities in India’s Gaming Sector
The gaming sector is transitioning from a specialized sector to a dynamic and swiftly growing market, fueled by the rising use of smartphones, accessible internet, and a young, tech-oriented demographic. The rise of mobile gaming is at the heart of this transformation, with millions of people in India engaging in gaming on their smartphones daily. With the nation’s gaming industry growing, a variety of gamers, covering mobile, console, and PC platforms, are shaping the industry. Quantifying this rapid expansion, the IMARC Group reported that the gaming market size in India reached USD 4.26 Billion in 2024.
The primary opportunities ahead are in the rising need for localized content, as developers are concentrating on designing games that connect with Indian cultural and regional tastes. This presents substantial potential to reach a broader audience, especially in tier-2 and tier-3 cities. Moreover, the growth of esports, cloud gaming, AR, and VR technologies offers new opportunities for expansion. With the growing investment and support from both the government and private sectors, there is significant potential to establish India as a worldwide center for gaming development and creativity.
With the market’s maturation, the advancement of monetization strategies, enhanced infrastructure, and stronger regulations will continue to contribute to the increase in India gaming market share, unlocking untapped potential and fostering global competitiveness.

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Game On: Current Trends and Market Drivers Shaping India’s Gaming Future
According to IMARC Group’s projections, the India gaming market is projected to grow at a CAGR of around 15.2% from 2025 to 2033, reaching USD 15.19 Billion by 2033. The growth will be supported by the following factors:
- Smartphone and Internet Penetration
India’s increasing number of affordable smartphones, coupled with the expansion of high-speed internet access, is significantly broadening the market reach. As rural and non-metro areas gain improved connectivity, companies can target new user segments beyond urban centers. This growing accessibility enables casual, on-the-go gaming, contributing to a surge in user numbers and expanding the market. As of March 2024, India had 954.40 million total internet subscribers, with 398.35 million rural subscribers. Furthermore, by April 2024, 95.15% of India’s 644,131 villages were equipped with 3G/4G mobile connectivity, underscoring the increasing digital penetration across the country and creating vast opportunities for gaming expansion in rural areas.
- Monetization Evolution: In–App, Subscription & Cloud
The monetization models in the gaming market in India are evolving beyond basic in-app purchases. Traditional in-app purchases are being complemented by subscription models, cloud streaming, and cross-platform play, providing new revenue streams and catering to players seeking more flexibility and value. This shift allows gaming companies to offer premium experiences while enhancing player lifetime value. A prime example of this trend is Nvidia’s announcement in 2025 that its GeForce NOW cloud gaming service will launch in India, offering high-end gaming experiences on various devices. Premium members can access over 4,500 games, including popular titles like Borderlands 4 and Call of Duty: Black Ops 7, solidifying cloud gaming’s potential in India.
- Esports Partnerships and Innovation
A key factor driving the growth of the market is the increasing investment in esports partnerships and innovation. Realme’s collaboration with Krafton India as the official smartphone partner for the BattleGrounds Mobile Series (BGIS) 2025 and BGMI Pro Series (BMPS) 2025 highlights this trend. By using its GT 7 Pro for the tournaments, Realme is directly supporting both professional and grassroots players. This partnership not only boosts esports visibility but also strengthens the gaming ecosystem in India. As esports continues to gain traction, such collaborations enhance the gaming experience and contribute to market expansion.
- Localized Product Offerings and Market Tailoring
The growing availability of localized products tailored to the needs of Indian gamers is positively influencing the market. Acer’s announcement in 2025 to launch “Make in India” gaming laptops is a prime example. By customizing its Aspire/ALG, Nitro, and Predator series for the Indian market, Acer is addressing the performance, pricing, and usage patterns unique to Indian gamers. This move not only supports the rising demand for gaming PCs across casual, competitive, and creator segments but also taps into the rising interest in AI-ready devices, contributing to the rapid expansion of India’s gaming ecosystem.
The rise of accelerator programs and funding initiatives is helping local developers access advanced technology, mentorship, and global networks. The adoption of AI tools is particularly transformative, enhancing game development, player experiences, and monetization strategies. These AI-driven innovations improve gameplay mechanics, automate processes, and offer personalized content, making Indian games more competitive globally. A prime example is Meta’s India-focused Gaming Accelerator, launched in 2025, which supports 20–30 emerging studios with AI tools like Llama, along with mentorship and investor access to scale their games for global markets.
The Game Plan: Conquering Challenges and Unlocking New Opportunities
The Indian gaming industry encounters challenges like regulatory ambiguity, with many states lacking clear rules for online gaming, creating confusion for developers and players. The country’s vast and diverse population also requires significant investment in localization and culturally relevant content. Additionally, piracy and data security concerns remain persistent threats.
Despite these obstacles, the rapid increase in internet access and smartphone adoption, particularly in tier-2 and tier-3 cities, presents a large untapped market. Mobile gaming is becoming popular because of affordable smartphones and data plans, while localization offers a chance to engage diverse user bases. The growing momentum of the India Mobile Gaming Market further highlights how digital engagement is expanding across demographic groups. Esports and online competitions are also gaining traction, creating new opportunities for competitive gaming and sponsorships.
Masters of the Game: Who’s Leading India’s Gaming Industry
Major figures in the market are progressively concentrating on broadening their reach and enhancing user interaction by utilizing mobile-first approaches and integrating localized content. These firms are focusing on creating games that align with local tastes, providing content in various languages and crafting gameplay that reflects India’s rich cultural diversity. Numerous developers are investigating fresh monetization strategies, such as in-app purchases, subscription models, and live events, while incorporating social and multiplayer elements to promote community engagement. To remain competitive, they are significantly investing in technology like AI and cloud gaming to improve user experiences and provide smooth cross-platform play. Directly illustrating the investment in technology like cloud gaming to improve user experiences and provide smooth cross-platform play, Xbox launched cloud gaming in India for Game Pass subscribers in 2025, allowing high-end games to stream on mobiles, tablets, and PCs.
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The Game Changers: How Investment and Government Support Are Elevating the Gaming Sector
The gaming market in India is influenced by government-backed initiatives and a clear regulatory framework that foster innovation and growth. These programs support game design, development, and talent, attracting both local and global investments. The regulatory system ensures fair practices and transparency, building market trust and safeguarding user interests.
- Government-backed programs are essential in driving innovation and creating a vibrant gaming ecosystem in India. By supporting game design, development, and talent nurturing, these initiatives provide infrastructure, networking, and industry collaboration that attract both local and global investments. They also focus on cultivating local talent, ensuring the sector’s sustainability and competitiveness. The government’s commitment is evident in major initiatives like the Create in India Challenge and the AVGC-XR Mission, launched in 2025, which aim to foster original creation and collaboration across gaming, animation, VFX, and immersive technologies. These efforts strengthen India’s creative economy and position the country as a global hub for AVGC-XR innovation.
- A coherent regulatory system is vital for driving the gaming market in India. By establishing clear rules and categories for different game types, such as esports and online gaming, the framework ensures transparency and fair practices, fostering trust among investors and participants. This organized approach enhances market security for both developers and users, promoting sustainable growth. In 2025, the Ministry of Electronics and Information Technology (MeitY) addressed the need for such a framework with the release of the Draft Promotion and Regulation of Online Gaming Rules under the PROG Act. This created India’s first unified framework, with the Online Gaming Authority overseeing compliance, classification, and registration.
Leveling Up: IMARC’s Playbook for Navigating India’s Thriving Gaming Market
IMARC Group empowers stakeholders in India’s gaming industry with data-driven insights to succeed in one of the world’s fastest-growing entertainment markets. Our research and consulting services help clients identify untapped opportunities, navigate market uncertainties, and drive innovation in game design, marketing, and retail strategy.
- Market Insights: Track trends shaping India’s gaming market, including the rise in mobile gaming, increasing demand for esports, and the growing popularity of educational and strategy-based games. We also explore the emergence of local developers and the expanding gaming ecosystem.
- Strategic Forecasting: Predict future developments in the integration of digital and physical gaming experiences, the growth of online gaming platforms, evolving user preferences, and the impact of regional content and culturally relevant game narratives.
- Competitive Intelligence: Analyze strategies and offerings from leading game publishers and emerging startups, including how they are redefining gaming experiences with local themes, storytelling, and sustainable production practices.
- Policy and Regulatory Analysis: Understand trade regulations, intellectual property protection, licensing, and safety compliance standards crucial to the production and distribution of games in India.
- Tailored Consulting Solutions: Benefit from customized advice on market entry strategies, distribution models, branding, and game localization. IMARC’s expertise supports businesses in developing scalable, client-centric growth strategies in an expanding gaming ecosystem.
Technology
New Nevada Gaming Board Chairman Knows The Importance Of Getting Technology OK’d Quickly
The New Nevada Gaming Board Chairman knows the importance of getting technology OK’d quickly, signaling a clear focus on modernizing how gaming innovations move from development to casino floors. This approach reflects an understanding that technology now plays a central role in the gaming industry and that regulatory systems must evolve to keep Nevada competitive while maintaining its high standards.
New Chairman Knows the Importance of Approving Technology
Gaming technology is advancing at a rapid pace, from new slot machine platforms to cashless systems and enhanced security tools. When approvals take too long, Nevada risks seeing new products debut elsewhere first. The New Nevada Gaming Board Chairman knows the importance of getting technology approved quickly because delays can affect manufacturers, casino operators, and ultimately the state’s position as a leader in regulated gaming.
Industry Experience Shaping Regulatory Priorities
Leadership matters in regulatory agencies, especially in industries as complex as gaming. The new chairman brings experience that bridges regulation and technology, offering insight into how long approval timelines can impact innovation. This background helps explain why the New Nevada Gaming Board Chairman knows the importance of getting technology OK’d quickly, not as a shortcut, but as a way to make processes more efficient and predictable.
How Faster Approvals Benefit Nevada’s Gaming Industry
Timely technology approvals help casinos remain competitive and allow players to experience the latest advancements sooner. When Nevada can approve new gaming systems without unnecessary delays, it strengthens relationships with manufacturers and reinforces the state’s reputation as the global standard for gaming regulation.
Maintaining Integrity While Moving Faster
Speed does not mean sacrificing oversight. Nevada’s gaming regulators are still responsible for ensuring fairness, security, and compliance. The emphasis is on refining internal processes, improving communication, and reducing bottlenecks. This balanced approach explains why the Nevada Gaming Board Chairman knows the importance of getting technology approved quickly while continuing to uphold strict regulatory safeguards.
What This Means for the Future of Gaming Regulation
Looking ahead, a more responsive approval process could encourage greater innovation within Nevada’s gaming sector. Developers may be more inclined to launch new technologies in the state, and operators can adapt more quickly to player expectations.
By aligning regulatory efficiency with technological progress, Nevada positions itself to remain both a trusted regulator and an innovation-friendly environment in an increasingly competitive global gaming market.
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Technology
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Technology
Samsung to showcase world’s first 1,040Hz gaming monitor at CES 2026
Samsung Electronics has unveiled its new most advanced Odyssey gaming monitor lineup. The lineup includes five new models that push the boundaries of resolution, refresh rates, and immersive visual performance.
Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.
First 6K glasses-free 3D monitor
“With this year’s Odyssey lineup, we’re introducing display experiences that simply weren’t possible even a year ago,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics.
“From the industry’s first 6K glasses-free 3D monitor to breakthrough 1,040Hz speed, we designed these monitors to meet the ambitions of today’s gamers and deliver a level of immersion that fundamentally changes how content looks and functions on screen.”
The 32-inch Odyssey 3D (G90XH model) debuts the world’s first 6K display with glasses-free 3D, introducing a new way to experience games on a monitor. Powered by real-time eye tracking, it adjusts depth and perspective in response to the viewer’s position, creating a layered sense of dimension for smooth, uninterrupted gameplay without the need for a headset, according to a press release.
PC gamers can enjoy high-quality expanded lineup
With 6K resolution, a 165Hz refresh rate boosted to 330Hz through Dual Mode, and 1ms response time, fast action stays sharp and smooth, according to Samsung.
The company claims that PC gamers can enjoy a high-quality expanded lineup of supported titles with optimized 3D effects developed in collaboration with game studios. Featured games such as The First Berserker: Khazan, Lies of P: Overture, and Stellar Blade will offer added dimensionality, enhancing terrain, distance, and object separation beyond standard 2D gameplay.
The South Korean company has also highlighted that the 27-inch Odyssey G6 (G60H model) gaming monitor advances competitive gaming with the world’s first 1,040Hz gaming monitor through Dual Mode and native QHD support up to 600Hz, delivering esports-level motion clarity to help players track targets and see fine details during high-speed movement.
When needed, the Odyssey G6 can boost performance in an instant, providing ultra-sharp resolution so viewers can experience breathtaking worlds and ultra-high speeds that fuel competitive adrenaline. With support from both AMD FreeSync Premium and NVIDIA G-Sync Compatible, the Odyssey G6 ensures that every frame is smooth, every color pops, and every moment feels responsive.
The Odyssey G8 series is expanding in 2026 with three distinct models, each offering a different balance of resolution and speed. Leading the lineup, the 32-inch Odyssey G8 (G80HS model), the industry’s first 6K gaming monitor, delivers native 165Hz performance with Dual Mode that supports up to 330Hz in 3K mode.
The 27-inch Odyssey G8 (G80HF model) offers a sharper 5K option with native support up to 180Hz, and Dual Mode boosts to 360Hz in QHD for smoother motion.
For users who want deeper contrast, the 32-inch Odyssey OLED G8 (G80SH model) pairs a 4K QD-OLED panel with a 240Hz refresh rate, Glare Free viewing, 300-nit brightness, and VESA DisplayHDR True Black 500 certification. Its DisplayPort 2.1 (UHBR20) supports up to 80 Gbps of bandwidth for seamless HDR and VRR playback, according to Samsung.
The complete Odyssey 2026 lineup will be on display at CES 2026 in Las Vegas from January 6-9.
Technology
Games of the Future Abu Dhabi 2025 Rewrites the Playbook for Sports with Phygital Innovation
Published on
December 25, 2025
By: Tuhin Sarkar

The Games of the Future Abu Dhabi 2025 have closed an unforgettable chapter in the evolution of phygital sports. Hosted under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, the event marked an unparalleled fusion of physical and digital competition. Over six action-packed days, Abu Dhabi hosted more than 850 participants from 60+ countries, with fierce battles across 11 disciplines including Phygital Football, Phygital Basketball, esports, Phygital Fighting, drone racing, and VR gaming.
Games of the Future Abu Dhabi 2025 was not just a sporting event; it was a vision of the future. It set a global standard for what sports can look like in the digital age, where technology and human skill come together to create immersive and multi-dimensional experiences. The competition showed the world that the future of sports isn’t confined to a physical arena, but seamlessly integrates both the physical and digital.
The Champions of Tomorrow: Phygital Sports Takes Centre Stage
The Games of the Future Abu Dhabi 2025 featured 11 disciplines that blended traditional sports with futuristic technologies, including Phygital Football, Phygital Basketball, esports, Phygital Fighting, and Phygital Shooter. These unique formats tested competitors in both the physical and digital realms. For example, Phygital Football powered by ADNOC saw the México Quetzales – Armadillos FC clinch the Phygital Football title, defeating Troncos FC 2-4 in a thrilling final that captivated crowds throughout the week. Likewise, in Phygital Basketball, the LIGA PRO TEAM triumphed in a 29-23 victory over Moscowsky.
Other high-stakes competitions included Phygital Fighting.FATAL FURY: City of the Wolves, where Kuznya dominated, winning all four of their matches. Meanwhile, xGoat emerged victorious in the Phygital Shooter.CS 2 final, overcoming Dontsu Esports 2-0 in an intense digital shootout.
In the drone racing category, Drone Racing One wowed spectators by completing 50 laps of a challenging circuit, showcasing the high-tech thrill of phygital racing.
A Digital Revolution: The Rise of VR Gaming and Esports
Beyond traditional sports, Games of the Future Abu Dhabi 2025 brought esports and VR gaming into the spotlight. The esports events featured top teams and intense matches across a variety of games, including MOBA Mobile.MLBB and MOBA PC.Dota 2. In a thrilling final, ONIC defeated Aurora Gaming in the Mobile.MLBB championship, while teamWin overcame Vikings 2-0 in Dota 2.
The Battle Royale tournament, featuring Fortnite, saw Kami + Swizzy crush their opponents ZYRO + RAPID in the final. In VR gaming, the HADO competition proved to be one of the most exciting events, where Team Rock claimed the victory.
The digital revolution didn’t stop there—Phygital Dancing.Just Dance was an engaging crowd favorite, with Ivan “myakekcya” Vlasov taking home the crown. These events proved that esports and VR gaming are no longer just niche interests but are now integral parts of mainstream competition.
The Future is Phygital: Tech and Sport in Perfect Harmony
Games of the Future Abu Dhabi 2025 perfectly illustrated how technology and sports are converging to form an entirely new ecosystem. With events such as Phygital Football, Phygital Basketball, and drone racing, the Games were a showcase of the groundbreaking possibilities that arise when sports embrace digital innovations. Technology was not merely an accessory at this event—it was the cornerstone upon which the competitions were built.
With immersive experiences that brought together digital avatars, VR environments, and physical action, the event revealed a new way of experiencing and consuming sports. It also showcased how athletes and fans alike can now engage with sports in ways that were unimaginable just a decade ago.
Abu Dhabi Leads the Way: A Global Hub for Next-Generation Sports
As the host city, Abu Dhabi solidified its position as a global leader in the future of sports. This landmark event wasn’t just about showcasing phygital sports, but also about demonstrating the UAE’s commitment to innovation and technology. The event was a triumph of vision, execution, and global collaboration, bringing together athletes, clubs, and partners from around the world.
In his remarks, Saif Al Noaimi, CEO of Ethara, remarked on the complexity of delivering an event on such a grand scale: “Delivering an event of this scale and complexity required close coordination across multiple disciplines, venues, and partners. The Games of the Future Abu Dhabi 2025 showcased competitive excellence, but also operational innovation and audience engagement at the highest level.”
Similarly, Nis Hatt, CEO of Phygital International, praised the event’s impact: “What we saw over six days was not just competition, but the emergence of a global ecosystem where sport, esports, technology, and innovation coexist on one stage. Abu Dhabi set a new benchmark for scale, delivery, and ambition.”
A Glimpse into the Future: The Global Impact of Phygital Sports
The success of Games of the Future Abu Dhabi 2025 is not just about the event itself. It signals a transformative shift in how we view and experience sports in the 21st century. By embracing phygital sports, the UAE is not just shaping the future of competition, but also setting the stage for the next generation of athletes, fans, and sports industries.
The Phygital Sports Summit, which took place during the event, provided a platform for discussing the future of sports, technology, and innovation. The summit brought together industry leaders, athletes, and tech visionaries to discuss the convergence of physical and digital realms. The dialogue held here will help define the future trajectory of phygital sports and shape the policies that govern it.
Looking Ahead: The Future of Phygital Sports is Now
The Games of the Future Abu Dhabi 2025 wasn’t just a flash in the pan; it was a statement. The event demonstrated how sports and technology can work in harmony, paving the way for the next generation of competition. As Abu Dhabi continues to innovate and lead the way in phygital sports, the rest of the world is watching closely, eager to follow in the footsteps of this global hub for next-generation sports and entertainment.
As Stephane Timpano, CEO of ASPIRE, pointed out, “The success of this edition shows what is possible when vision, technology, and execution align.” The Games of the Future Abu Dhabi 2025 will undoubtedly serve as a springboard for even bigger, more ambitious events in the years to come, setting a new standard for what’s possible in the world of sports.

Technology
The Games of the Future Abu Dhabi 2025 Closes Landmark Edition, Setting New Benchmark for Phygital Sports
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ABU DHABI, UNITED ARAB EMIRATES, December 25, 2025 /EINPresswire.com/ — The Games of the Future Abu Dhabi 2025 powered by ADNOC concluded on Tuesday after six days of elite competition, innovation, and global participation, marking a milestone moment in the evolution of phygital sports.
Held under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, the landmark event brought together more than 850 participants from over 60 countries and featured 11 disciplines, spanning Phygital Football, Phygital Basketball, esports, Phygital Fighting, Phygital Shooter, Phygital drone racing, and VR Game.HADO. Across arenas, stages, and digital battlegrounds, the event showcased how technology and sport are converging to shape the future of competition.
During the globally-watched event, champions were crowned in each discipline, delivering their own defining moments and reinforcing the unique multi-sport identity of the Games of the Future.
Phygital Football powered by ADNOC and Phygital Basketball.3on3 FreeStyle brought to you by M42 both drew vocal crowds throughout the week, with MÉXICO QUETZALES – ARMADILLOS FC taking the Phygital Football title in a thrilling 2-4 final win over Troncos FC, and LIGA PRO TEAM secured the Phygital Basketball title with a 29-23 victory over Moscowsky. Meanwhile, in Phygital Fighting.FATAL FURY: City of the Wolves, Kuznya finished top of the leaderboard after winning all four of their fights, dominating both on the digital stage and in the octagon, and xGoat won the Phygital Shooter.CS 2 final, beating Dontsu Esports 2-0 in the digital world to avoid the need for a deciding round of physical laser tag.
Tasting glory in the esports-focused disciplines, ONIC won the MOBA Mobile.MLBB final against Aurora Gaming, while the aptly-named teamWin beat Vikings 2-0 in the championship game of MOBA PC.Dota 2, and Kami + Swizzy conquered ZYRO + RAPID in the final of the Battle Royale.Featuring Fortnite. In the Phygital Drone Racing presented by InsuranceMarket.ae, which tasked clubs to complete 50 laps of a testing circuit filled with loops, hoops, and straights, Drone Racing One proved fastest on the final day ahead of Team BDS.
A pair of events taking place in the Atrium at ADNEC Centre drew plenty of attention as Ivan “myakekcya” Vlasov triumphed in the Phygital Dancing.Just Dance final, while Team Rock took the title in VR-game.HADO. Lastly, in Battle of Robots, proving itself one of the most spectacular disciplines of the week, Fierce Roc’s menacing Deep Sea Shark machine annihilated Team Cobalt’s Cobalt in a spectacularly destructive finale.
In parallel with the competitive program, the event week also featured an eye-catching and engaging Opening Ceremony and the inaugural Phygital Sports Summit, reinforcing Abu Dhabi’s position as a global hub for next-generation sport, innovation, and immersive entertainment.
Saif Al Noaimi, CEO of Ethara, reflected on intricacy of the Games: “Delivering an event of this scale and complexity required close coordination across multiple disciplines, venues, and partners. The Games of the Future Abu Dhabi 2025 showcased competitive excellence, but also operational innovation and audience engagement at the highest level. We are proud to have played a role in bringing this landmark event to life and in supporting its growth on the global stage.”
Nis Hatt, CEO of Phygital International, said: “The Games of the Future Abu Dhabi 2025 demonstrated how far this movement has come in a short space of time. What we saw over six days was not just competition, but the emergence of a global ecosystem where sport, esports, technology, and innovation coexist on one stage. Abu Dhabi set a new benchmark for scale, delivery, and ambition, and this edition has reinforced the Games of the Future as a defining platform for next-generation competition worldwide.”
Stephane Timpano, CEO of ASPIRE, added: “Hosting the Games of the Future in Abu Dhabi reflects the UAE’s commitment to shaping the future of sport and innovation. This event brought together athletes, clubs, partners, and audiences from around the world. The success of this edition shows what is possible when vision, technology, and execution align, and it positions Abu Dhabi firmly at the forefront of emerging sport formats.”
The Games of the Future Abu Dhabi 2025 is organized by ASPIRE, the Local Delivery Authority, in collaboration with Ethara, the Event Delivery Partner, and Phygital International, the Global Rights Holder. The event is supported by key partners, including Abu Dhabi Sports Council, ADNOC, EDGE, M42, Solutions+, The Galleria, Abu Dhabi Gaming, du Infra, InsuranceMarket.ae, Ministry of Sports, Advanced Technology Research Council, and ADNEC Group.
Deepra Ahluwalia
Action Global Communications
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