Technology

DAZN will broadcast the Club World Cup around the world. What is the streamer’s big idea?

Six months before the planned start of the Club World Cup came word that FIFA had finally found the grease to make its new wheels turn. A global broadcast partner had been secured and in its hands was the billion dollars that could be repurposed as a prize pot to demand the attention of the […]

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1 month ago

June 11, 2025

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FIFA called it a “landmark agreement”, the first of its kind. All 63 games in its expanded now-summer club competition would be made available free, with the body’s president Gianni Infantino calling it the “most widely accessible club football tournament ever”.

The partner selected to make it all happen, though, raised eyebrows.

DAZN might consider itself the only global sports streaming platform, dubbed the ‘Netflix of Sport’, but it was not a headline name for FIFA to have picked. In the United States and the United Kingdom, where it was founded in 2015, DAZN remains best known for boxing’s big nights and pay-per-view events. In other parts of the world, including South America and Africa, it is unfamiliar to millions.

All that is set to change in what DAZN’s chief executive, Shay Segev, has predicted will be a “transformational” year for the company. New audiences can be targeted and untapped markets explored. Or so goes the justification in giving FIFA $1billion (£736m) to screen a tournament of unknowns that will be over 29 days after it begins this weekend.

“We think it is good value for money,” DAZN’s chief executive of growth markets, Pete Oliver, tells The Athletic at the company’s headquarters in central London.”It’s hard to know how big the Club World Cup will be, but we can see from the data already that it’s not going to be small. It’ll be big, it’s just a question of how big.”

The Club World Cup trophy on display in Los Angeles (Frederic J. Brown/AFP via Getty Images)

DAZN, like FIFA, needs this new competition to work. It is among the biggest plays in its relatively short history as an ambitious broadcaster and a roll of the dice designed to increase its footprint around the globe. It is part broadcast deal, part promotional campaign.

“We don’t see it as a risk, we see it as a very big opportunity,” adds Oliver. “We think it will reposition the company quite significantly worldwide.”

Follow the Club World Cup on The Athletic this summer…

DAZN — it’s pronounced ‘da zone’, for the uninitiated — has been a company of curiosity within the media industry since the platform was formed in 2015 as a product of Perform Group.

Owned and funded by Sir Len Blavatnik’s Access Industries Group, its plans have always been grand, to the point of eventually redesigning the sports broadcast landscape. DAZN does not hide its prediction that live sport will eventually come to viewers through dedicated digital platforms, following trends set by the music industry.

It is why DAZN regards itself primarily as a tech company but, within the industry that it wants to dramatically alter, plenty point to accumulated losses in chasing that vision.

The group’s most recent set of accounts, published in January, detailed funding commitments of $6.7billion from Blavatnik since DAZN’s inception. There was $1.4bn lost in 2023 alone.

The stark balance sheet deficits are a result of continued expansion in the costly world of football. As well as hoovering up domestic rights deals in major European territories, partnering with Serie A in Italy, Bundesliga in Germany and La Liga in Spain, DAZN had been the home of the women’s UEFA Champions League until the arrival of Disney+ into the marketplace last month. Rights costs in 2023 ($3.1billion) exceeded the company’s annual turnover, which had at least grown to $2.9bn.

Blavatnik can wear the losses better than most. The Ukraine-born British-American businessman in control of DAZN had his wealth estimated to be $26.5billion by Forbes this year and is prepared to widen the company’s frontiers.

Three days before Christmas — and a matter of weeks after FIFA announced the Club World Cup deal — DAZN announced it had agreed to buy Australia’s Foxtel Group from Rupert Murdoch’s News Corp for $2.2billion.

It was inward investment, though, that created greater headlines a month later.

SURJ Sports Investment, controlled by Saudi Arabia’s Public Investment Fund (PIF), bought a minority stake, said to be in single digits in terms of percentage, in DAZN for a reported $1billion to strengthen relations between the two.

Rights for LIV Golf, football’s Saudi Pro League and the various sports under the Riyadh Season banner had already been bought by DAZN, but it was the timing of that $1billion investment, the same figure that would go to FIFA for the Club World Cup, that drew scepticism. A financial, mutually beneficial triangle can be drawn without any assistance between FIFA, Saudi Arabia — which was announced in December as host of the 2034 men’s World Cup — and DAZN.

“The Club World Cup deal was done in December, Saudi investment came in February,” explains Oliver, who says negotiations with FIFA spanned between six and nine months. “At the same time, we also bought Foxtel in Australia for $2billion.

“There were various things happening in the group. The Saudi investment was for plans in the MENA (Middle East and North Africa) region, and the Club World Cup was a separate decision reached last year.”

Lionel Messi will play for Inter Miami at the Club World Cup (Carmen Mandato/Getty Images)

Is the cynicism unfair? “I think it is,” he adds. “We’ve got a primary investor, Access Industries, which has funded the business with significantly more money than we’ve had from PIF. Multiple billions. We’ve had $1billion from PIF, but that’s to launch in Saudi.”

FIFA, regardless, was grateful DAZN’s money came when it did. There had long been talk of Apple stepping up to become a streaming partner for the Club World Cup, but there was a reluctance within the industry to back a competition with neither heritage nor guarantees of engagement. Infantino went as far as calling a briefing with global TV executives last September in an attempt to drum up interest.

“The money they’ve had to cough up for the Club World Cup is astonishing,” says Paolo Pescatore, a media and telecoms analyst with over 30 years of experience.

“This is about DAZN putting a marker in the ground and saying, ‘We want the mantle of being the global streamer of sports, and we’re in a position to do it’. They’ll see this as the tournament where they can do it, but, equally, there’s a lot of hope in play here.”

This, too, is a first for FIFA. The men’s World Cup, the governing body’s greatest asset, continues to see rights sold region by region, but a club event lacking the prestige and history of the UEFA Champions League was instead bundled up and sold off as one.

“There was nobody but DAZN, so they made a beautiful story of it with this $1billion to calm the clubs,” says Pierre Maes, a published author on the sale of sport TV rights. “It’s very convenient for FIFA. They sell to a broadcaster, who can broadcast the property in all of the countries but also, the broadcaster can act as an agency and sell the rights on to broadcasters.

“DAZN solved a big headache for FIFA, but this property has a lot to prove. This feels to me like an opportunity for DAZN rather than a big strategic move.”

DAZN has hedged its bets and opted against going it alone at the Club World Cup. Baked into the agreement with FIFA was the power to sublicense to regional markets, clawing back some of the initial investment. Deals have been struck with TNT in the U.S. and Channel 5 in the UK, ensuring a sizeable chunk of coverage will be shared with others. Channel 5, for example, will show the final and at least one semi-final among its broadcasts of the tournament.

Oliver says “hundreds of millions (of dollars)” have been recouped in that sublicensing process. “That brings in revenue but also helps promote the tournament,” he says.

Sluggish ticket sales in the U.S. would indicate promotion might be needed, but DAZN maintains that interest will not need to be manufactured. It sees the plot lines developing around Real Madrid, who will be led by new coach Xabi Alonso for the first time and include Trent Alexander-Arnold in their ranks, and the fiercely-supported clubs taking part, including Egypt’s Al Ahly and the Argentine pairing of River Plate and Boca Juniors.

“We think the audiences for this will be very big — tens of millions, if not hundreds of millions,” says Oliver. “We think over 100 million people will watch the Club World Cup, and we believe we can drive a lot of ad revenue. You’ll see big sponsors and big advertisers on the feeds worldwide.”

All 63 games of the Club World Cup will be available through DAZN’s app, which is free to anyone who enters an email address and becomes a registered user. Paid subscribers (£24.99 a month in the UK, $19.99 in the U.S.) will see an uplift on their coverage, with improved picture and sound quality, while part of FIFA’s arrangement is the incorporation of the body’s in-house FIFA+ platform and all the content that it offers.

A nagging question is DAZN’s ability to cope with a new scale of demand on its platform this summer.

Major problems were encountered during the screening of Serie A games in 2021 and 2022, with viewers seeing feeds buffer and cut out. That brought criticisms from the Italian government and apologies from DAZN, which has not been alone in finding streaming issues for the most in-demand events. Netflix’s broadcast of the Jake Paul versus Mike Tyson exhibition boxing match in November was overshadowed by technical problems during the 65million concurrent streams. DAZN, though, has confidence in its platform bearing the weight of its biggest numbers.

“We’ve built a new version of our platform specifically for the Club World Cup for free customers, and we’ve simulated 300million people watching at the same time,” says Oliver.

“We’ve made big investments in infrastructure to be ready for this. You never say never in the world of technology but we’re pretty confident. We’ve built the platform, but also we’re providing commentary in 17 different languages, because we’re doing it globally. It’s on a scale that no one else in sport has done before.”

DAZN is nothing if not aspirational. In a company update from this January, Segev promised that DAZN was “only getting started” and that “ambitions are bigger than ever” in 2025. Forecast revenues have been set at $6billion for this year, doubling from 2023.

Then there is the long-term target, said out loud, to reach a billion global users within the next decade — or, put another way, one in every eight people currently on the planet using DAZN on some level. Spotify, for some context, says it has close to 600million users.

It is the scale of DAZN’s plans, coupled with the heavy ongoing losses subsidised by Blavatnik, that is known to evoke the rolling of eyes.

Blavatnik (second left) and his Access Industries group are the majority owners of DAZN (Patrick T Fallon/AFP via Getty Images)

“In our business, we have a lot of people looking at DAZN and asking themselves, ‘What the f*** are they doing?’,” says Maes. “It’s impossible to lose so much money. In the meantime, they are growing into one of the biggest companies in the UK.

“For the people who are trying to sell television rights, DAZN is an opportunity and a danger at the same time. It is an opportunity because in Europe today, it’s the only ambitious sports-rights buyer. It’s as simple as that. They’re the only ones left. But it’s a danger because these people have nearly $7billion of accumulated losses. Their future depends on the will of one man (Blavatnik) to put more money in.”

DAZN is not afraid to admit that football has to be central to its long-term growth. Eighty per cent of the app’s viewing figures, it says, come from showing live matches.

It is why it will remain a domestic partner of Italy’s Serie A until at least 2029 and why it extended its arrangement with Germany’s Bundesliga until the same point. DAZN also struck a five-year deal as a local provider for La Liga matches in Spain in 2022. Less harmonious was the arrangement with France’s Ligue 1, severed inside a year, but other domestic partnerships can be found in Japan and Belgium.

Those territories are where a substantial portion of DAZN’s 20 million paid-for subscribers can be found. The Premier League, except for the rights to televise its games in Spain and Portugal, has eluded it.

Aside from the proposed acquisition of BT Sport in 2022, which would later be sold to Warner Bros Discovery and rebadged as TNT Sport, there has been little prospect of televising Premier League matches in the UK and breaking Sky’s stranglehold. The fifth-tier National League is the only long-standing partner of DAZN in English football.

There are other key properties, including the NFL’s Game Pass app in countries outside the United States, and a raft of boxing shows following link-ups with key promoters Golden Boy, Matchroom and Queensberry. The greatest challenge, however, is attracting and retaining subscribers.

“At the beginning of 2024, DAZN was talking about reaching break-even,” says Francois Godard, senior media analyst of Enders Analysis. “That was the message. And then, this winter, it changed. They kept the message that they are doing better, but the main message was expansion. It shifted from a focus on break-even to a message of expansion.

“There was the deal in Australia and then the deal with the Saudis. That is probably allowing them to do the deal for the Club World Cup, which will allow them to gain prominence in many other markets where they had a lower profile, like the U.S. That was a big change in emphasis.”

So, how significant do the Club World Cup’s global rights become to a project of this scale?

“To them, it’s a publicity operation to reach out to people who have never heard of them,” Godard adds. “They want to become a global platform, which is very tough in sports. The rights are almost always (sold) country by country. The Club World Cup will be free-to-air and it’s a one-off.

“DAZN is a subscription service, so it needs subscribers all year round. But arguably there can be an overlap in terms of reach, and many platforms have a free tier where registration is required. Then it becomes easier to pitch a subscription to these customers.”

That is undeniably part of the long-term strategy. The data of sports fans this summer will have enormous value to DAZN, an intangible byproduct of the $1billion investment. Forging the first links with FIFA will also carry benefits should the Club World Cup broadcast model be successful enough to be scaled-up at an event such as the 2034 World Cup, which is being hosted by, let us not forget, Saudi Arabia.

Saudi Arabia will host the men’s World Cup in 2034 (Abdullah Ahmed/Getty Images for Saudi Arabian Football Federation)

DAZN will hope this is the start of something bigger with FIFA, but the path is not clear of competition. Netflix has already secured global rights for the Women’s World Cup in both 2027 and 2031, and Disney’s poaching of the UEFA Women’s Champions League from DAZN next season illustrates the continued willingness of streaming giants to explore live sport.

DAZN likes to stress it remains the only dedicated global sport platform, and for all the industry reservations, it does not deviate from a strategy that will quicken with this summer’s Club World Cup.

“We’re pretty clear on where we’re going,” says Oliver. “If you take a step back, you can see music has moved to a digital model. The sport industry hasn’t got there yet.

“We’re building a platform for that. We view that as a tech company, like YouTube or Spotify. We’re building a platform.

“If you go forward 10 or 20 years, way more sport will be delivered through a single platform on a global platform. You can see the traditional model in decline. No one else is building a dedicated sports app. We think the end-game is that we become the global home of sport.”

The Club World Cup, for better or for worse, will go a long way to shaping DAZN’s future.

(Top photos: Getty Images; design: Kelsea Petersen)

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Revelyst To Acquire GolfLogix | citybiz

GolfLogix joins Foresight Sports, Bushnell Golf and PinSeeker in Revelyst’s Golf Technology platform, a leading portfolio of golf technology brands GolfLogix joins Foresight Sports, Bushnell Golf and PinSeeker in Revelyst’s Golf Technology platform, a leading portfolio of golf technology brands The addition of GolfLogix boosts course-mapping capabilities across Revelyst, especially for the Bushnell Golf app […]

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50 minutes ago

July 16, 2025

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GolfLogix joins Foresight Sports, Bushnell Golf and PinSeeker in Revelyst’s Golf Technology platform, a leading portfolio of golf technology brands

GolfLogix joins Foresight Sports, Bushnell Golf and PinSeeker in Revelyst’s Golf Technology platform, a leading portfolio of golf technology brands
The addition of GolfLogix boosts course-mapping capabilities across Revelyst, especially for the Bushnell Golf app
This acquisition further expands the company’s product ecosystem, instantly increasing its on-course presence while strengthening its off-course and in-simulator offerings

SAN DIEGO–(BUSINESS WIRE)–Revelyst, a collective of world-class maker brands that design and manufacture performance gear and precision technologies, today announced the acquisition of GolfLogix, a leading golf course mapping company featuring the most expansive, detailed library of more than 40,000 courses worldwide, from 8AM Golf. The acquisition closed on July 9. Terms were not disclosed.

Founded in 1999, GolfLogix was the first company to introduce handheld GPS to the golf industry and has continued to innovate including releasing the first Golf GPS app in 2009, a revolutionary Puttbreaks feature in 2018 and now, the first 3D virtual reality offering in a Golf GPS app.

The GolfLogix business will be integrated into Revelyst’s Golf Technology platform, which recently announced a rebranding. The addition of GolfLogix gives Revelyst’s San Diego-based platform another innovative brand in its growing portfolio, which includes Foresight Sports, Bushnell Golf and PinSeeker. This acquisition further expands the company’s product ecosystem, instantly increasing its software capabilities and on-course presence.

“We’re incredibly excited about this acquisition of GolfLogix,” said Eric Nyman, CEO of Revelyst. “This addition of a well-respected golf technology innovator strengthens our leadership in the golf tech space and opens the door to new categories where we see tremendous opportunity. By bringing GolfLogix onto Team Revelyst, we can accelerate our growth strategy and, more importantly, ensure that golfers of all levels have a one-stop shop for improving their game.”

Based in Scottsdale, Ariz., GolfLogix has been professionally mapping courses for nearly 25 years and owns the largest, most up-to-date golf course database in the world. Today, the company has a library of more than 40,000 golf courses mapped across the globe for use in the GolfLogix app, including its new, first of its kind 3D mapping features released in April 2025, its GreenBooks offering and through licensing. GolfLogix will maintain a presence in Scottsdale, which will become a digital studio for Revelyst Golf Technology in the future.

“This is a game-changing addition to our portfolio,” said Jeff Foster, GM and President of Revelyst Golf Technology. “It not only boosts our market presence but also gives us the tools to innovate in areas we’ve been eager to explore. We’re confident this will bring significant value to our customers and app users and fuel our next phase of growth.”

GolfLogix’s cofounders Scott Lambrecht and Pete Charleston said teaming up with Revelyst made the most sense as they look to begin the next chapter of their company. The new home will enable GolfLogix to double down on tech investment and reach scores of golf fans seeking to enhance their golf game through the world’s most innovative on- and off-course technology. Lambrecht and Charleston will remain with Revelyst post-acquisition.

“Joining forces with a leading golf tech company is an incredible opportunity for our team and our brand,” said Lambrecht, GolfLogix CEO. “We’re thrilled to bring our expertise into a larger ecosystem where we can reach more golfers and push innovation even further.”

Added Charleston, GolfLogix president: “This partnership allows us to scale in ways we couldn’t on our own. We’re excited to be part of a company that shares our passion for the game and is committed to delivering cutting-edge solutions for golfers everywhere.”

Reed Smith LLP served as legal adviser to Revelyst in connection with the transaction.

About GolfLogix

As the most frequently used app for golf, over 7 million golfers have downloaded GolfLogix on the world’s top-selling smartphones. GolfLogix has also created enhanced Green Books for over 15,000 courses worldwide. Dedicated to offering consumers the most advanced green mapping and GPS solutions with the most useful features at accessible prices, GolfLogix helps improve individual performance.

About Revelyst

Revelyst Inc. is a collective of world-class maker brands that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more information, visit our website at www.revelyst.com.

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The FDA Says Whoop’s Blood Pressure Feature Is Illegal, but It’s Still Active (for Now)

We may earn a commission from links on this page. When Whoop introduced its new hardware and membership tiers back in May, one of the devices was called the MG, with the abbreviation standing for “Medical Grade.” Among the big features ostensibly making it worth the upgrade was something called Blood Pressure Insights. But now […]

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July 16, 2025

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When Whoop introduced its new hardware and membership tiers back in May, one of the devices was called the MG, with the abbreviation standing for “Medical Grade.” Among the big features ostensibly making it worth the upgrade was something called Blood Pressure Insights. But now the FDA has sent Whoop a warning letter saying that Whoop is marketing an unapproved medical device.

Whoop is a screenless fitness tracker with an extensive array of features that track a user’s fitness, sleep, and other metrics related to wellness. (You can read about my experiences tracking my health with Whoop here.)

In a message to members posted today on the r/Whoop subreddit, Whoop stated that, despite the FDA letter, the Blood Pressure Insights feature “remains available” to members on the Life tier. This is the highest tier of membership and the only one that was marketed as including Blood Pressure Insights. Whoop also stated that any regulatory issues with the FDA don’t affect devices sold outside the U.S.

If you have a Whoop 4.0 or 5.0, this doesn’t apply to you either; the issue is solely about the blood pressure feature offered in the top-tier Life membership ($359/year) with the MG (“medical grade”) device.

Why the FDA intervened (and how Whoop responded)

According to the FDA’s letter, measuring and reporting users’ blood pressure classifies the Blood Pressure Insights feature as a medical device. Medical devices that can measure blood pressure need to be approved by the FDA before they go to market.

Note that the FDA’s letter is directed at the Blood Pressure Insights feature, not the Whoop MG hardware itself. Whoop argued (to the FDA, according to the letter) that the blood pressure feature falls under the definition of software that is intended for “maintaining or encouraging a healthy lifestyle,” and thus is exempt from the rules for medical devices.

The FDA counters that the measurement of blood pressure is “inherently associated with the diagnosis of hypo- and hypertension, and is therefore intended for use in the diagnosis of a disease or other condition, or in the cure, mitigation, treatment, or prevention of disease.” The FDA notes that they have approved other blood pressure monitors that didn’t make direct claims about disease, and they consider Whoop’s blood pressure readings to be no different.

Whoop sees it differently, saying to members: “Wellness features like this are common in wearable technology without requiring FDA review, like tracking your respiratory rate or HRV, and provide valuable insights to support you in making better decisions. Blood pressure is no different.”

You can read the FDA’s entire warning letter here. It asks Whoop to reply with an explanation of how they will follow the rules going forward. You can also read Whoop’s notice to members here, where they explain why they believe they are not violating the law, and state that the Blood Pressure Insights feature remains available.

What do you think so far?

What this could mean for Whoop

To be fair, Whoop was perhaps sticking its neck out a bit by offering an MG (“medical grade”) edition of its wristband. The standard model, without the blood pressure feature, is the Whoop 5.0, which provides the company’s established fitness and wellness metrics for either $199/year (the “One” membership) or $239/year (the “Peak” membership). But the Whoop MG is an upgraded version that goes with the “Life” membership for $359/year.

What does that significant price hike buy you? Three features, according to Whoop’s pricing page, and two of those are “medically regulated,” in Whoop’s words: ECG readings and irregular heart rhythm notifications. Both of these can tell you if there are problems with the rhythm of your heartbeat. According to Whoop’s country-by-country availability page, ECG readings are available in 39 countries, including the U.S. This feature requires you to put your fingers on the device’s metal clasp and leave them there while it takes a reading.

Irregular heart rhythm notifications, meanwhile, are available in 36 countries, but the U.S. is not one of them.

Blood pressure is the third feature (or, if you’re in the U.S., the second) that the Life membership buys you. Which means that if Whoop ends up having to pull it, you’re essentially paying an extra $120 each year for the ability to take ECG readings—a pretty standard feature on smartwatches these days. Heck, you can buy an entire Apple Watch SE for $169, and it has an ECG app. (It also will last more than a year.) So if the company has to stop offering Blood Pressure Insights, the expensive subscription doesn’t make much sense.

“Since this is one of the selling points of Life I’m hoping there’s going to be compensation if this feature will be removed, we paid for it,” said one Redditor in a reply to Whoop’s statement. So far, the feature is still available—presumably while Whoop continues to argue its side to the FDA.

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Trump, big tech companies investing in Pennsylvania energy, innovation

Trump, big tech companies investing in Pennsylvania energy, innovation – CBS News Watch CBS News President Trump unveiled $90 billion in investments in Pennsylvania energy and innovation on Tuesday. That follows Amazon’s recent announcement that it plans to invest $20 billion in data centers across the state. CBS News senior White House correspondent Weijia Jiang […]

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2 hours ago

July 16, 2025

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Trump, big tech companies investing in Pennsylvania energy, innovation – CBS News

Watch CBS News

President Trump unveiled $90 billion in investments in Pennsylvania energy and innovation on Tuesday. That follows Amazon’s recent announcement that it plans to invest $20 billion in data centers across the state. CBS News senior White House correspondent Weijia Jiang reports.

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AI Breakthrough: Mental Health Detection Through Selfie Video Technology

Medical Care Technologies (OTC PINK:MDCE) has unveiled an AI-powered Facial Micro-Expression Mental Health Scanner that can detect early signs of emotional and psychological distress through short selfie videos. The technology combines facial coding with affective computing to identify subtle emotional biomarkers that may indicate conditions like depression, […]

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3 hours ago

July 16, 2025

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Medical Care Technologies (OTC PINK:MDCE) has unveiled an AI-powered Facial Micro-Expression Mental Health Scanner that can detect early signs of emotional and psychological distress through short selfie videos. The technology combines facial coding with affective computing to identify subtle emotional biomarkers that may indicate conditions like depression, anxiety, or PTSD before visible symptoms appear.

The innovation targets the global mental health tech market, projected to exceed $60 billion by 2030. The company plans to integrate this technology across multiple platforms including telehealth, university counseling centers, and wearable devices, aiming to provide scalable, stigma-free mental health screening solutions.

Positive

Innovation in AI-powered mental health screening technology targeting a $60B market by 2030

Non-invasive, scalable solution accessible through smartphones and connected devices

Multiple integration pathways across telehealth, education, and consumer platforms

Potential for early detection and improved mental health outcomes

Negative

Early-stage technology without proven clinical validation

Operating in highly competitive AI healthcare space

No mention of regulatory approvals or clinical trials

Potential privacy concerns with facial recognition technology

07/15/2025 – 09:17 AM

AI-Powered Emotion Scanner Aims to Revolutionize Mental Health Screening Across Telehealth, Education & Consumer Platforms

MESA, ARIZONA / ACCESS Newswire / July 15, 2025 / Medical Care Technologies Inc. (OTC PINK:MDCE), a health-tech innovator pushing the boundaries of AI-powered diagnostics, today announces a major advancement in its digital health portfolio: an AI Facial Micro-Expression Mental Health Scanner designed to detect early emotional and psychological distress using nothing more than a short selfie video.

This next-gen technology merges facial coding with affective computing, decoding subtle micro-expressions that often precede visible symptoms of depression, anxiety, or PTSD. By identifying these emotional biomarkers before patients even recognize the signs themselves, MDCE is laying the groundwork for real-time, scalable, preventive mental health screening.

“This technology has the potential to redefine how mental health is approached globally,” said a company spokesperson. “With integration pathways ranging from telehealth to university counseling centers to wearable platforms, we are targeting a market that is not only underserved, but urgently in need of scalable, stigma-free solutions.”

The global mental health tech market is projected to exceed $60 billion by 2030, and MDCE’s innovation is positioned at the intersection of artificial intelligence, digital therapeutics, and mass accessibility. By enabling frictionless, non-invasive screening via smartphones and connected devices, the company believes this solution could transform both early detection and long-term outcomes for millions worldwide.

This initiative is part of MDCE’s expanding R&D focus, alongside its subsidiaries:

To learn more about the scanner or opportunities for early-stage collaboration, visit www.medicalcaretechnologies.com.

About Medical Care Technologies Inc. (OTC Pink: MDCE)

Medical Care Technologies Inc. is a forward-focused health tech company developing AI-based self-screening tools to empower users through early detection. With growing interest in AI diagnostic platforms, MDCE is developing solutions for wound care, dermatological monitoring, and mental health, targeting large and underserved markets.

Safe Harbor Statement

This press release contains forward-looking statements, including expectations for future product development and market impact. These statements involve risks and uncertainties. Actual results may differ. The company assumes no obligation to update these statements.

Company Info:
Medical Care Technologies Inc (OTC PINK:MDCE)
www.medicalcaretechnologies.com

Investor & Media Contact:
Infinite Auctions / MDCE
info@infiniteauctions.com

SOURCE: Medical Care Technologies Inc.

View the original press release on ACCESS Newswire

FAQ

What is MDCE’s new AI mental health technology?

MDCE has developed an AI Facial Micro-Expression Mental Health Scanner that can detect early signs of emotional and psychological distress by analyzing short selfie videos, identifying subtle micro-expressions that may indicate conditions like depression, anxiety, or PTSD.

How does MDCE’s AI mental health scanner work?

The technology uses facial coding and affective computing to analyze micro-expressions in selfie videos, detecting emotional biomarkers that may indicate mental health conditions before visible symptoms appear.

What is the market potential for MDCE’s mental health technology?

The global mental health tech market is projected to exceed $60 billion by 2030, with MDCE’s technology targeting multiple integration pathways including telehealth, university counseling centers, and wearable platforms.

Where will MDCE’s mental health scanning technology be implemented?

The technology is planned for integration across multiple platforms including telehealth services, university counseling centers, and wearable devices, aiming to provide widespread, accessible mental health screening.

What are MDCE’s subsidiary companies?

MDCE operates two subsidiaries: Infinite Auctions, specializing in investment-grade memorabilia auctions, and Real Game Used, focusing on AI photo-match authentication and sports-tech solutions.

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Catapult Group Announces Director’s Interest Change

Elevate Your Investing Strategy: Catapult Group International ( (AU:CAT) ) just unveiled an update. Catapult Group International Ltd has announced a change in the director’s interest notice, involving Mr. James Ventura Orlando. The change includes the conversion of FY25 Director Fee Sacrifice Rights into fully paid ordinary shares and the acquisition of FY26 Director Fee […]

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3 hours ago

July 16, 2025

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Elevate Your Investing Strategy:

Catapult Group International ( (AU:CAT) ) just unveiled an update.

Catapult Group International Ltd has announced a change in the director’s interest notice, involving Mr. James Ventura Orlando. The change includes the conversion of FY25 Director Fee Sacrifice Rights into fully paid ordinary shares and the acquisition of FY26 Director Fee Sacrifice Rights. This adjustment reflects the company’s ongoing commitment to aligning director interests with shareholder value, potentially impacting the company’s governance and stakeholder relations.

The most recent analyst rating on (AU:CAT) stock is a Buy with a A$3.50 price target. To see the full list of analyst forecasts on Catapult Group International stock, see the AU:CAT Stock Forecast page.

More about Catapult Group International

Catapult Group International Ltd operates in the sports technology industry, providing performance analytics and wearable technology solutions primarily for sports teams and athletes. The company focuses on enhancing athletic performance and optimizing team management through data-driven insights.

Average Trading Volume: 1,379,572

Technical Sentiment Signal: Buy

Current Market Cap: A$1.61B

For an in-depth examination of CAT stock, go to TipRanks’ Overview page.

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Technology

OTC PINK:MDCE – Medical Care Technologies Unveils Game-Changing AI Mental Health Breakthrough

PRESS RELEASE Published July 15, 2025 AI-Powered Emotion Scanner Aims to Revolutionize Mental Health Screening Across Telehealth, Education & Consumer Platforms MESA, ARIZONA / ACCESS Newswire / July 15, 2025 / Medical Care Technologies Inc. (OTC PINK:MDCE), a health-tech innovator pushing the boundaries of AI-powered diagnostics, today announces a major advancement in its digital health […]

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4 hours ago

July 15, 2025

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PRESS RELEASE

Published July 15, 2025

AI-Powered Emotion Scanner Aims to Revolutionize Mental Health Screening Across Telehealth, Education & Consumer Platforms

This initiative is part of MDCE’s expanding R&D focus, alongside its subsidiaries:

To learn more about the scanner or opportunities for early-stage collaboration, visit www.medicalcaretechnologies.com.

About Medical Care Technologies Inc. (OTC Pink: MDCE)

Safe Harbor Statement

Company Info:
Medical Care Technologies Inc (OTC PINK:MDCE)
www.medicalcaretechnologies.com

Investor & Media Contact:
Infinite Auctions / MDCE
info@infiniteauctions.com

SOURCE: Medical Care Technologies Inc.

View the original press release on ACCESS Newswire

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