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Don't Underestimate Olivia Dunne

Olivia Dunne’s skeptics—and they’re out there—are likely tempted to dismiss her success as an entrepreneur and influencer as simply the result of her appearance. To do so is to underestimate her smarts, and the Herculean amount of work she has put in every day to earn millions of dollars in brand deals while she blazes […]

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Don't Underestimate Olivia Dunne

Olivia Dunne’s skeptics—and they’re out there—are likely tempted to dismiss her success as an entrepreneur and influencer as simply the result of her appearance. To do so is to underestimate her smarts, and the Herculean amount of work she has put in every day to earn millions of dollars in brand deals while she blazes a new path toward financial stability for women athletes. “People like to discredit what I do because of the way I look,” Dunne says. “But if you take a deeper dive there’s so much more.”

Indeed. 

The 22-year-old’s daily routine would make the average person feel as dizzy as if they’d just attempted one of her patented back handspring layout step outs: school in the morning, followed by grueling gymnastics practices and workouts in the afternoon. Then in the early evening she meets with up with her sister/best friend, Julianna, to create social media content for brands that have hired her to promote their products. And that doesn’t take into account other things that crop up, like testifying during an NIL settlement hearing to argue for fair pay for female college athletes, which she did in April.

View the Full Gallery. https://images2.minutemediacdn.com/image/upload/v1746299709/images/voltaxMediaLibrary/mmsport/si_swimsuit/01jtbs5nm46apez0e22f.jpg. More Olivia Dunne. Livvy Dunne in Issue. https://images2.minutemediacdn.com/image/upload/v1746299711/images/voltaxMediaLibrary/mmsport/si_swimsuit/01jtbs5nmnqt0c74bajp.jpg. Meet the Cover Model. https://images2.minutemediacdn.com/image/upload/v1746299712/images/voltaxMediaLibrary/mmsport/si_swimsuit/01jtbs5nmpwvzztqpdx3.jpg

Dunne’s meteoric rise began four years ago, when the NCAA ruled that college athletes could profit off of their name, image and likeness. Hers is a textbook case of luck being the place where preparation met opportunity. Dunne did not react to the NIL news by launching Instagram and TikTok accounts as a frantic cash grab. She had been posting on social media for fun since she was 10 years old, building a large following due to her quick wit, her self-deprecating humor and her behind-the-scenes look at what it was like to be on the U.S. junior national team. “I think that my audience could feel that authenticity because it was something I was doing before the rule change,” Dunne says. “This was years in the making. It didn’t come to me easily, and I think that’s a big misconception.”

Though she doesn’t like to discuss money, Dunne did reveal on a podcast two years ago that she was once paid more than $500,000 for a single post. Forbes estimated that she raked in $4 million in 2024 alone. She graduated summa cum laude with a degree in interdisciplinary studies in December and then enrolled in grad school to study technology management. When she completes her degree, she will focus on growing the Livvy Fund, an NIL effort to help LSU’s women athletes secure brand deals. She eventually hopes to expand her initiative to other schools. 

Olivia Dunne was photographed by Ben Watts in Bermuda.

Olivia Dunne was photographed by Ben Watts in Bermuda. Swimsuit by Tropic of C. Shirt by MONSE. / Ben Watts/Sports Illustrated

That’s not to say she hasn’t already helped women athletes, whose salaries still lag embarrassingly behind men’s. The top pick in the WNBA draft, Paige Bueckers, will make a base salary of $78,831 (compared to $13.8 million for the NBA’s No. 1 pick). But Dunne’s achievements in the NIL space have helped raise the endorsement market for athletes like Bueckers, who made millions at UConn. Says Dunne, “I want my legacy to be that you’re more than just your sport.”

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Ohio State football misses out on 4-star defensive end for the 2026 class

It was a mixed bag for Ohio State football recruiting on Thursday. The Buckeyes landed 4-star linebacker Cincere Johnson out of Cleveland Glenville, but then got some sour news with losing out on 4-star defensive end Luke Wafle to the USC Trojans. It was a bit of an about-turn for Wafle. As early as Wednesday […]

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It was a mixed bag for Ohio State football recruiting on Thursday. The Buckeyes landed 4-star linebacker Cincere Johnson out of Cleveland Glenville, but then got some sour news with losing out on 4-star defensive end Luke Wafle to the USC Trojans.

It was a bit of an about-turn for Wafle. As early as Wednesday evening, it looked as though the Buckeyes were favored to land the priority edge rusher, but USC reportedly made a late push after an official visit and upped the ante with increased NIL money. If you believe the reports from Steve Wiltfong of On3 (subscription required), OSU then came to the table with more money, but the Trojans again came to the table with the money to land his services.

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Out of Princeton, New Jersey, Wafle is ranked as the No. 6 edge rusher and 55th overall prospect in the 2026 class according to the 247Sports Composite Rankings. He was one of Ohio State’s priority targets to cap off the 2026 class, but the Buckeyes will now have to turn their attention elsewhere. After the news, USC holds onto its firm grip on the No. 1 ranked class in the country according to the 247Sports Team Composite Rankings, thanks in large part to a whopping 30 guys who have given their verbal pledge. The Buckeyes remain ranked as the No. 3 class in the 2026 cycle with their 16 total commitments to date.

This is just another example of how NIL has changed how difficult it is to predict big-time college football recruiting these days. All indications point to Wafle wanting to be a Buckeye, but the money seemed to change things.

Contact/Follow us @BuckeyesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Ohio State news, notes and opinion. Follow Phil Harrison on X.

This article originally appeared on Buckeyes Wire: Ohio State recruiting: Buckeyes miss out on 4-star defensive end



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Texas A&M men’s basketball HC Bucky McMillan previews upcoming season

Heading into his first season at the helm for the Texas A&M men’s basketball program, head coach Bucky McMillan previewed the season ahead in his first appearance at the Dallas A&M Club for Coach’s Night on Wednesday. McMillan was hired as the Aggies’ new head coach on April 4 on a five-year deal worth $16 […]

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Heading into his first season at the helm for the Texas A&M men’s basketball program, head coach Bucky McMillan previewed the season ahead in his first appearance at the Dallas A&M Club for Coach’s Night on Wednesday.

McMillan was hired as the Aggies’ new head coach on April 4 on a five-year deal worth $16 million. Before he arrived in Bryan-College Station, Texas, he led the Samford Bulldogs to the school’s first NCAA Tournament since 2000, while also racking up three Southern Conference Coach of the Year awards during his tenure.

The opportunity to coach at the highest level against the best competition is something that every coach clamors for, and that is exactly what McMillan will be granted when he steps on the court for the first Southeastern Conference matchup in January.

Here is everything McMillan had to say when discussing the upcoming season and his experiences so far in Aggieland.

How has it been having the opportunity to visit with the Dallas Aggies Club and the Texas A&M community across the state of Texas?

“It’s great. You can feel the passion from all of these fans and it’s great, the people in College Station and now here in Dallas, and all across all the Aggies have such passion,” McMillan said.

How is McMillan’s relationship with Texas A&M’s head football coach Mike Elko?

“(Mike Elko) has been great, showing me the ropes since I’ve been here. I’m a football fan. I’m a big, big football fan, so I appreciate you, Coach,” McMillan said.

What is the importance of adding Spanish guard Rubén Domínguez and what does he bring to the table?

“What he brings is three-point shooting from the time he steps on the floor,” McMillan said. “He can shoot it from half-court, he’s one of the best shooters in the world. What’s going on with international game right now, with the way college basketball is with NIL (name, image and likeness) opportunties, is that a lot of the players that would have played professionally overseas are now coming acorss the pond. We want the good ones who can make threes to come to Texas A&M. He’s one of those guys.”

How plug-and-play ready is Domínguez going from playing overseas to the SEC?

“He’s played against elite competition, professional basketball. He knows how to play, (which) I think is just as important as his skill set,” McMillan said. “When you get to this level, a lot of it is your mental ability to process things quickly. If you played professionally, you’re able to process faster. That’s what he brings. He’ll probably have an adjustment to make with the physicallity and the defense that’s in the SEC, but I like what he’s about and I like his skill set.”

How have summer workouts progressed for the Aggies?

“We just want to get better. We got a lot of guys out. We got three that won’t be here until later in the summer, so we don’t have 10 yet. We’re not playing a lot of five-on-five,” McMillan said. “We’re just trying to get the players acclamated to our pace of play and the skill set it takes to play at that pace and the volume of three-point shooting is obviously something we’ve been working on to make sure our guys understand how we like to space the floor and the skillset neccessary to be able to do that.

How does the House settlement impact college hoops?

“Across college basketball and football, this may be the highest group of athletes in terms of their financial compensation that will ever happen,” McMillan said. “The House settlement hasn’t come into play yet, NIL opportunties (and) collective opportunties. I think it may come down to earth a little bit next year, but it’ll be across the SEC with that $2.73 (million).”

How much more comfortable are you now, compared to when you first got hired?

“It’s a lot more relaxing becuase you actually get to work with players. If you can’t work, it’s hard to have confidence in the group you have. Now, we’re finally getting players there so we can work and build the confidence within the team we’re going to need to have to play in the best college basketball league in the country,” McMillan said.

What does it mean to be able to visit with Aggie fans and see the support from the Maroon and White faithful?

“This is incredible. This is the value of athletics, when you think about it. There are not a lot of opportunties and things in life that can tie this many people together,” McMillan said. “It’s phenomenal because we have something that links us together. We’re all Aggies here, and we get to support each other.”

What are the goals heading into the 2025-2026 campaign?

“I expect to win every game that we’re going to play. That’s the pressure we put on ourselves,” McMillan said.

What does the future of the program look like moving forward?

“There is no reason that A&M can’t compete at the highest of the high level with all of the resources that the Aggies have provided,” McMillan said.

How will this team handle potential obstacles and challenges ahead during this year’s campaign?

“We want adversity. We want that. When there is true adversity and things aren’t going exactly how we want it to go, that’s an opportunity for all these Aggies to come together and do something incredible,” McMillan said.

How did it feel coming to Texas A&M and what’s the experience in College Station been like so far?

“Trev Alberts, who is not here tonight, I have to thank him for this great opportunity to be your basketball coach,” McMillan said. “Everything has been great since we’ve been here. I have loved College Station. It has been phenomenal. I certainly feel the passion for the fans.”

What can fans expect from “Bucky Ball”?

“My job is to bring you a product and a program that you all can be so proud of because they play so hard, so unselfish and have such a swagger when they step on that floor,” McMillan said. “We want to play a style of basketball that’s successful and that you enjoy watching. We want to bring both to you: We want to bring a winning culture that you all deserve, and we want to have an entertaining style that you can all enjoy.”

What kind of aspects will this program be built on moving forward?

“Our basketball program is pretty much built on this: We’ve got to get great personnel. We’ve got to get great recruits. We’ve got to get great coaches, and we’ve got to get great supporters. No one is going to outdo the support of the Aggies. That much I know.”

What is the focus of this team and what are the expectations heading into this year?

“We try to narrow the focus to a driver, a pitching wedge and a putter. That’s our plan. We’re going to keep it simple analytically, and hopefully, we can be one of the highest scoring teams in the country this year,” McMillan said. “We take free-throws, layups and threes, and we get really good at it.”

How has the recruiting process been at Texas A&M this offseason?

“There are not too many places that you could be, that at that time of year, that you could have that kind of support,” McMillan said. “We brought 12 players on recruiting visits, and all 12 committed. That says a lot about Texas A&M.”

What is the vision for the program’s future?

“I do think that this place is destined to compete for championships. I want to do that here. We will compete for championships when we don’t focus so much on what we’re going to do and instead focus on how we’re going to do it,” McMillan said. “I’m looking forward to building something truly special here with everyone here.”

Contact/Follow us @AggiesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Texas A&M news, notes and opinions. Follow Dylan on X: @dylanmflippo.





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Arkansas baseball implodes in the ninth against LSU in MCWS, fans heartbroken

The No. 3 Arkansas Razorbacks (50-15, 20-10 SEC) suffered a heartbreaking loss to the No. 6 LSU Tigers (51-15, 19-11 SEC), 6-5, in Game 2 between these two SEC baseball titans. Even though Arkansas came into this game as the second-best fielding team in the nation, the team made several inexplicable fielding errors and decisions […]

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The No. 3 Arkansas Razorbacks (50-15, 20-10 SEC) suffered a heartbreaking loss to the No. 6 LSU Tigers (51-15, 19-11 SEC), 6-5, in Game 2 between these two SEC baseball titans. Even though Arkansas came into this game as the second-best fielding team in the nation, the team made several inexplicable fielding errors and decisions that didn’t make it look remotely like the elite defense its fielding percentage suggests. However, as Razorback Nation knows too well, the Hogs are known for epic collapses in the most significant moments in the postseason.

Landon Beidelschies got the start for Arkansas. He gave the Razorbacks five strong innings, surrendering only two earned runs and three hits, and delivered nine strikeouts. Gabe Gaeckle entered in relief of Beidelschies. In three innings, he allowed only one earned run and four hits and had four strikeouts. Next, Dave Van Horn decided to bring in a freshman to save the game in the bottom of the ninth inning. Again, Van Horn brought a freshman, Cole Gibler, into the game with a chance to remain in the College World Series hanging in the balance.  

More experienced arms remained in the bullpen. To Gibler’s credit, he handled this huge moment well. He would’ve earned the save for the Razorbacks, but, unfortunately for Razorback Nation, Wehiwa Aloy made an unbelievably poor decision to throw the runner out going to third base instead of turning a routine double play. After surrendering three earned runs and two hits, Van Horn brought Aiden Jimenez into the game. Jimenez allowed a single that drove in the winning run.

With a two-run lead going into the bottom of the ninth inning, the No. 3 Arkansas Razorbacks should’ve defeated their rivals, the No. 6 LSU Tigers, but poor coaching and fielding sent them back to Fayetteville without winning the College World Series and to their disappointed fans.

Arkansas baseball vs. LSU: College World Series Game 2 social media reactions

RazorbackHobbs felt “So much pain” after the Razorbacks had an epic collapse in the bottom of the ninth inning to exit the 2025 College World Series.

Todd Walker, SEC Network college baseball analyst, stated, “They’ll be back and in a big way next year.”

Josh, an Arkansas fan, shared an image of a heartbroken Charles Davalan and said that it represents “Every Arkansas fan in the world right now.”

Bobby Bones, famous Razorback fan and television personality, wrote, “Hard to say we aren’t cursed. In all sports. Forever.”

Jalen Battles, former Arkansas Razorbacks baseball player, praised Dave Van Horn: “Say what y’all want…IDC, DVH is the best coach I have ever played for! Yes, I get the fans wanna win but DVH is the type of coach to get you ready for life and even changes lives, makes you a better player and person! And I will ride for him always!”

William H. Snead III, a Hogs fan, offered positive thoughts: “It was a fun year. Made a lot of new friends and great memories along the way. That’s all. Good night.”

Jackson Collier, an Arkansas basketball beat writer at Hawg Beat, provided disappointing postseason facts Razorback Nation has had to experience since May.

Hogtrough, an Arkansas fan, was deflated: “It’s really all the same every year. Don’t really know what to say otherwise.”

Pinto, a Razorback fan with a large following on X/Twitter, did not communicate a hopeful message: “Please don’t ever tell me to wait until baseball season again…”





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Devin Taylor has swung his way to the top as he is named a ABCA Second Team All-American

Junior outfielder Devin Taylor was selected as a Second Team All-American by the American Baseball Coaches Association (ABCA). The organization honored 70 athletes across three teams that represented the best student-athletes in the 2025 college baseball season. The 6-foot-1 and 215-pound Taylor was named first-team All-Big Ten for the third time in his career, becoming […]

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Junior outfielder Devin Taylor was selected as a Second Team All-American by the American Baseball Coaches Association (ABCA). The organization honored 70 athletes across three teams that represented the best student-athletes in the 2025 college baseball season.

The 6-foot-1 and 215-pound Taylor was named first-team All-Big Ten for the third time in his career, becoming the first Indiana player since Mickey Morandini (1986-88) to accomplish that feat.

In 2024-25 Taylor, had a batting average of .366 with, 16 home runs and a career high 60 RBI’s. He had 75 hits and finished top three in the Big Ten with 51 walks.

In his career, Taylor ranks top-10 in program history in home runs (52), RBIs (173), runs scored (189), walks (124) and slugging percentage (.664).

Indiana outfielder Devin Taylor was also named one of 25 semifinalists for the 2025 Golden Spikes Award presented by Chinook Seedery, USA Baseball.

His teammate freshman Jake Hanley was recently named Big Ten Freshman Baseball Player of Year and was also named a finalist for the 2025 ABCA/Rawlings NCAA Division One Gold Glove award.

Here is MLB.com’s scouting report grades:

Scouting grades: Hit: 55 | Power: 60 | Run: 45 | Arm: 45 | Field: 45 | Overall: 50

Devin Taylor’s Postseason Honors (2025)

Perfect Game First Team All-American, First Team All-Big Ten (OF), Big Ten All-Tournament Team (OF), ABCA/Rawlings Midwest First Team All-Region, Perfect Game First Team All-American, NCBWA Second Team All-American, ABCA Second Team All-American.

The latest MLB Draft prospect rankings have Taylor ranked as the No. 24 overall prospect in the upcoming draft and projected to land with the Boston Red Sox as the 33rd overall pick in the second round.

The 2025 MLB Draft begins July 13 during the All-Star Week festivities in Atlanta, Georgia.

Devin Taylor who is currently a junior, has a year of eligibility left for Indiana.





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An interview with the co-founder of Michigan’s NIL collective

Last week, a federal judge made a landmark decision that transformed the world of college athletics. Schools were granted the authority to compensate athletes directly. The court decision also regulated rules concerning name, image and likeness (NIL) payments, a ruling that came as Michigan’s NIL collective, Champions Circle, continues to thrive. Before the ruling, many […]

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Last week, a federal judge made a landmark decision that transformed the world of college athletics. Schools were granted the authority to compensate athletes directly.

The court decision also regulated rules concerning name, image and likeness (NIL) payments, a ruling that came as Michigan’s NIL collective, Champions Circle, continues to thrive.

Before the ruling, many payments mirrored a “pay-for-play” model, where boosters and non-profit collectives would pay athletes significant amounts of money for minor services with the intention of bringing them to a certain school. Now, all NIL deals must pass through a clearinghouse to ensure athletes are receiving compensation for no more than their “fair market value.” Deals that don’t meet this criteria will be denied by the NCAA.

Like collectives around the country, Champions Circle is looking to adapt to the new NIL world. The Michigan Daily’s Jordan Klein sat down with Champions Circle co-founder Jared Wangler to discuss the collective’s strategy in the revenue-sharing era.

Responses have been edited for clarity.

Jordan Klein (JK): Players now have to be compensated for their “fair market value,” as approved by a Deloitte clearinghouse. How does that change the deals and other things Champions Circle does to get athletes to the University of Michigan?

Jared Wangler (JW): It’s a great question. I think everything you’re looking for is tailored around athlete compensation in this new revenue-sharing world, with increased oversight from the clearinghouse, and a little bit more regulation around athlete compensation outside of what the university can offer. With the new House settlement, universities are now permitted to share up to $20.5 million worth of benefits in Year 1 one. That will increase by 4% year over year, all the way to Year 3. Then, it will reset based on the equation that they came to, which is 22% of the average annualized revenues of the Power Four schools. That’s what the schools are now permitted to share.

What’s difficult is that the market for athlete compensation currently outweighs what the universities are able to bear. If you look across college football, men’s basketball, women’s basketball, softball, wrestling … If you want to be competitive at a national-title level or a conference-title level, you need to have adequate funding for what the talent costs.

I could walk you back four years when schools couldn’t provide anything, and the only money that could be provided was from brands and collectives. Most of the major markets created these collectives as a way to aggregate capital to pay the student athletes. The cap at that point was zero dollars, and there wasn’t regulation around how much money you could pay the student athlete, and what the exchange of services for. It was very laissez-faire. Now, the cap is $20.5 million, and any dollars above the cap that are being used for talent acquisition and talent retention. Those are going to be more regulated by the Deloitte clearinghouse, as you reference. 

The Deloitte clearinghouse will be reviewing any deals that come from associated entities at the universities. Associated entities can mean a lot of things, but primarily they’re going to start with collectives and the multimedia rights holders. The multimedia rights holders, those are the Learfields of the world, the Playflys of the world. Think of it as the corporate sponsorship arm of these athletic departments. 

In this current state, I’m bringing it back to where talent costs have gotten. You might have seen Texas Tech pay over $55 million worth of contracts to its student athletes. That’s football, that’s men’s basketball, it’s women’s basketball, baseball, softball … that’s their pool. That’s $20.5 million of revenue share from the university, and about $35 million coming from affiliated entities. It might be their collective, it might be Learfield, Playfly, whatever their MMR holder is, or a combination of the two. In this world, where there’s a clearinghouse to decide whether the deals are fair market value or not, it is the job of these collectives and associated entities, to have enough deal flow for the athletes that will pass through the ‘sniff test.’ That can be used in conjunction with the revenue sharing to come to a total compensation package that is agreeable to.

It’s probably not a secret like right now that most college football budgets, if you’re trying to compete at the top level, are between $20 and $30 to $35 million. That’s just football. And then basketball. Men’s basketball is anywhere between $10 million, and in some markets, up to $20 million. When you’re adding all these budgets together across multiple sports, you need more than just $20.5 million if you’re at a place like Michigan, Ohio State, Auburn, Alabama, Southern California, Texas. 

That’s where you’re seeing these collectives and multimedia rights holders work together to get as much capital as they can, to then use and underwrite contracts for the athletes that will be above the cap. They have to be done in a way that can pass the clearinghouse standards for fair market value. 

In practice, let’s say it’s a women’s basketball player, starting point guard, making $1 million. Let’s say $500,000 of it was going to come from revenue sharing, and $500,000 of it was going to come from the collective. The payment can’t just be a lump sum payment of $500,000 — show up to an event and then be on your merry way. There has to be actual work done and actual services rendered for the $500,000. That might be spread out over 12 months. It might look like 20 different commercial activations. They might do signing events, they might have merchandising promotions, they might work with brands that are affiliated with the collective or the multimedia rights holder, there might be media appearances. 

There’s a whole host of services that groups like us have the athletes do to justify their NIL payments. That becomes even more critical if you want to be one of the schools ‘above the cap’ space, because that’s really the new name of the game. How much capital can you put together, and how many deals can you get to the student athletes that can make their way through the clearinghouse and be used in a way that helps underwrite competitive teams? That’s where a lot of this is moving.

JK: Deloitte estimated that roughly 70% of deals would not have passed through their clearinghouse standards. Where would that number sit for Champions Circle deals? How is the Champions Circle changing its approach so 100% of your deals meet the clearinghouse standards but also keep athletes at the compensation levels they were looking to get before these new rules?

JW: It’s hard to know for sure how much of our total deal volume would have gotten through the clearinghouse. I’d say with high confidence that we would bat at a significantly better percentage than only 30% of our deals getting through. That’s because our business was set up as a sports marketing agency before we built the collective. Valiant Management Group, which is the holding company to Champions Circle, was built as a group licensing agency, a talent rep agency and a merchandising company. It all spun up in 2021 around real commercial activity. It wasn’t until 2022 that we set up Champions Circle as a fund that dollars would come in, and then we would use that to help underwrite payments for the student athletes. All of our agreements with our athletes read as real commercial services agreements. 

For the amount of money we’re paying the student athletes, are we getting that much in return for the work that they’re doing? If you took a peek behind the curtain of our event calendar, our brand activations and our merchandising, we’ve generated significant revenue of commercial dollars based on the services of the athletes. We’ve had over $7 million worth of NIL merchandise sold over the last four years. Over $3 million generated around fan events. So think golf outings, think signing events, think private meet and greets. We’ve brought in over $4 million worth of brand deals. When you look at these different parts of our business, we’re one of the few collectives, marketing agencies, that you could point to to be like, ‘Oh, they were actually using the athletes’ NIL to generate real commercial revenue.’ 

(Other groups) tried to capture as much money as possible and get it out the door before there’d be more regulation. Those groups are now either folding or trying to restructure as a marketing agency.

That’s really where most of this moves — putting more infrastructure and bones behind the athlete marketing agency component of what you do. There is real commercial value that the athletes’ marketing services bring, if done correctly. Not everyone is Bryce Underwood and can demand a large sum of money for an appearance or a post around the brand, but the athletes collectively can drive revenue, if done in a way that is capturing everybody’s rights together to promote a good or a service. 

An example would be the starting point guard for the women’s basketball team.  On her own, she couldn’t demand a $1 million budget for a brand activation. But that starting point guard in conjunction with seven of her teammates, and then becoming a Michigan women’s basketball partnership, the sum of the parts are greater than than the whole. It’s more of a collective mentality around utilizing all of their NIL together to promote a good or service, using all of their social media handles to distribute that content, using their voice to elevate whatever product or service we’re working with. It’s a different type of marketing. It’s more viewed around the property itself and aggregating all the talent together. 

The really strong groups are going to separate themselves if they understand how to do this specific type of marketing. That is where you will be able to make a justifiable case to move significant sums of money through a clearinghouse, because you are a legitimate exchange of services.

JK: It seems like in the last year or so, Michigan’s NIL really took off. With the new regulation, is Michigan more uniquely positioned to succeed in the NIL space?

JW: I believe that Michigan’s always been primed to succeed in a world where it can level the playing field and start compensating its athletes. I long felt like we were fighting with one arm tied behind our back, because that’s an area where we were never active compared to some of the teams we were competing against. I do feel like we have had a leg up for quite some time. 

The bad rap we got early on wasn’t because we were not doing NIL, we just weren’t using it in recruiting the way most other schools were. Almost all of our NIL money was predominantly used for the current student athletes, and not used in recruiting for prospective student athletes. That’s changed as rules and regulations have adjusted over time. Now, we do communicate NIL opportunities, and we do have those compensation conversations on the front end in recruiting, whereas we wouldn’t before. But the resources have been there. There’s been greater alignment with the athletic department over the last two years that’s really elevated the fundraising efforts. 

Michigan has always been a place that demands brand attraction, and fan and donor engagement. We’ve had a competitive advantage over the last four years now that we can pay student athletes, and I believe that will only continue to grow that competitive advantage over time, because we are at a place like Michigan. It has the largest living alumni base. We have more brands that want to partner with the ‘block M’ and partner with the athletes in conjunction with the ‘block M’ more than any other school in the country. We sit in a robust business market in metro Detroit, but have national ties into different markets because we have alumni in New York and alumni in California. 

We’re able to make a compelling pitch to brands when they want to do real NIL activations with our student athletes. Our friends down the street, in Michigan State and Columbus, don’t quite have that same competitive advantage because they’re so much more of a regional, localized brand than Michigan, which is more national. I do think that Michigan only stands to benefit from that. 

You can’t discount the educational piece of it, and the relationship value of it. When the sum of money for these student athletes has gotten so significant, then you really have to start peeling back. What the advantage is now, if you have money, then how can you multiply that? Some of the best multipliers of compensation are relationships and education. How are you going to take those earnings in that window while you’re in college, and multiply that year over year. That’s our goal with what we’re trying to do, and I know that’s the goal with Michigan athletics — create great infrastructure, develop relationships. 

As they’re earning that money, it’s not about how much you make. It’s about how much you can keep and how you can multiply that over time. There’s no better market in college sports than Michigan for that. You might be able to look at Stanford or Notre Dame. I’d say those are up to par, but Michigan is just so much bigger, and the engagement is so much more significant than those two other schools. I really do believe we check all the boxes, if you’re a prospective student athlete. … There’s a whole host of reasons, and we’re at the level now where we can compete from a compensation standpoint. It’s not like it was five years ago, six years ago and all the years before that, where some schools might have something under the table, and we had nothing. Now there’s an equalizer there. Michigan is very well positioned for the future of college athletics.



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NIL

The Clemson Insider

CLEMSON — Early Thursday morning, a new bill in Michigan was introduced that will ban schools from complying with NIL investigations and prohibit required reporting of NIL deals to the NCAA, the College Sports Commission and Deloitte.   This bill will contradict new enforcement rules and will require schools to break the affiliation agreement they […]

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CLEMSON — Early Thursday morning, a new bill in Michigan was introduced that will ban schools from complying with NIL investigations and prohibit required reporting of NIL deals to the NCAA, the College Sports Commission and Deloitte.  

This bill will contradict new enforcement rules and will require schools to break the affiliation agreement they plan to sign. The state of Tennessee introduced a similar bill to its legislative body last month, which is known as Bill No. 536.

What does all of this mean?

It means these two states have started an attack where they hope to blow up plans from the NCAA and the four power conferences to police revenue-sharing in college sports, while taking aim at the athlete compensation cap, the severe penalties for rule-breakers and the policies that prevent phony booster-backed NIL deals to players.

In other words, they are trying to create chaos.

Will it work?

NCAA President Charlie Baker does not think it will.

In an article written by Yahoo Sports’ Ross Dellenger, he writes how many doubt the clearinghouse will withstand inevitable legal challenges, administrators here provided legitimate reasons for why they believe in its long-term survival. Most notable of those, says NCAA president Charlie Baker, is that the clearinghouse’s appeals process — arbitration — is equipped with subpoena powers.

“They do have that power,” Baker told Yahoo Sports. “Arbitration typically has subpoena power and I’m pretty sure since this one sits inside an injunction, they will have it.”

Dellenger wrote that officials at the power conferences confirmed that “significant subpoena powers” exist under the arbitration appeals process, but those powers are less expansive than subpoena authority within a courtroom.

The decision to use subpoena powers and how to use them is expected to rest with the arbitrator presiding over the appeals process.

A subpoena is a legal document issued by a court or other authorized body that compels an individual to appear in court or at a deposition to give testimony or provide documents or other tangible evidence. 

“We won’t have complete subpoena power, but if an athlete goes into arbitration … those records, you can get access to some of those records,” said Ohio State athletic director Ross Bjork in the article.  

Bjork is a member of a settlement implementation committee that helped construct the new enforcement entity, along with Clemson athletic director Graham Neff.

In the article, Neff details the factors used to form a compensation range.

“Athletic performance is a big part of it. Your social media reach and following. Market — where schools are at. The reach of your school within said market,” he said.

According to Neff, the reach will vary by school.

“The reach of Georgia Tech in Atlanta is different than the reach of Georgia State,” he says.

Neff believes that a “majority” of NIL deals will derive from “associated companies,” as school sponsors, multi-media rights partners and individual alumni and boosters work to provide universities with additional compensation so they can exceed the $20.5 million revenue sharing cap that each school is afforded.

Third-party NIL compensation that passes the clearinghouse does not count against the cap. As Neff said, “There’s some toothpaste back in the tube.”

Deloitte, which is a multinational professional accounting services network based in London, is one of the Big Four accounting firms. According to Dellenger, Deloitte claims that 70 percent of past deals from booster collectives would have been denied in their algorithm, while 90 percent of past deals from public companies would have been approved.

Deloitte also shared with officials that about 80 percent of NIL deals with public companies were valued at less than $10,000 and 99 percent of those deals were valued at less than $100,000. These figures suggest that the clearinghouse threatens to significantly curtail the millions of dollars that school-affiliated, booster-backed collectives are distributing to athletes.

“No one is trying to restrict someone’s earning potential, but what we’re trying to say is, ‘What is the real market?’” Bjork said in the article. “Everybody you talk to about the pro market will tell you that NIL deals for pro athletes are really small. In the collective world, we created a false market.”



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