From smarter workouts to scalable solutions, Echelon’s connected ecosystem is designed to help gyms thrive in a member-first fitness economy
Running a successful fitness facility boils down to three words: attract, engage and retain. Every gym operator knows the formula. The real challenge? Figuring out how to actually make it work — consistently, and in a way that feels personal to each member.
Echelon Fitness has been tackling that challenge head-on since its launch in 2017, redefining what it means to create connection inside a gym. Their not-so-secret weapon? A fully integrated, connected ecosystem built to deliver deeply personalized experiences — anywhere, for anyone.
“To really attract, engage and keep members — especially across multiple locations — gyms need to build a meaningful connection with people,” says Mike Rabinovitz, Chief Marketing Officer at Echelon Fitness. “It has to feel like something they can’t get anywhere else.”
That kind of connection doesn’t just happen with good equipment or trendy programming. It takes a system that adapts, evolves and scales without losing the individual touch. For Echelon, that means combining AI, great content and a holistic approach into a unified experience.
Blending Physical and Digital: The Power of the Ecosystem
“At Echelon, we see ourselves as a technology company just as much as a fitness and wellness brand,” Rabinovitz explains. “Our approach to AI is about creating a truly personalized experience, meeting people where they are and evolving right alongside them to get them where they want to go.”
It’s this flexibility — this blend of physical and digital — that makes the Echelon ecosystem so effective. Through the Echelon app, members can seamlessly pick up where they left off, whether they’re in a facility, at home, or even traveling. The platform tracks progress, learns preferences and uses AI to make workout recommendations based on goals, habits and mood.
“We’ve built a connected ecosystem across locations through the Echelon app,” says Rabinovitz. “Members can log in from anywhere, and the system understands their goals and adapts accordingly.”
That real-time adaptability is baked into every layer of the experience from class recommendations to personalized performance tracking.
Creating Content That Connects
Of course, none of this works without compelling content, and Echelon has plenty of it.
“Our content strategy is all about keeping people engaged, entertained and coming back for more,” Rabinovitz says. “We don’t just stream workouts — we create experiences.”
Echelon offers a vast, ever-growing catalog of live and on-demand classes across numerous modalities. From scenic rides and strength training to podcasts and wellness coaching, it’s built to appeal to all kinds of members, in all kinds of environments.
“We truly offer something for everyone,” says Rabinovitz. “Members can choose from a wide range of trainers, programming music genres … it’s all about personalization and keeping things fresh.”
And the company isn’t just guessing at what members want — it’s listening.
“What really sets us apart is how we’ve designed our ecosystem based on real user feedback, including learnings from our commercial gym partners, so we’re delivering what members actually want,” he explains. “And we never stop evolving — we constantly analyze user data and adjust our content strategy accordingly.”
At the core, it’s about delivering something members actually look forward to.
“It’s not just about workouts — it’s about creating an immersive, motivating experience that’s sticky, and therefore drives results and retention.”
Helping Gyms Scale Smarter
For operators, Echelon’s value proposition is clear: it’s a powerful platform that grows with you.
“Echelon’s modular, tech-enabled equipment is built with scalability in mind,” says Rabinovitz. “It’s a perfect fit for operators looking to expand quickly across multiple locations.”
That flexibility extends beyond the member experience. Each piece of Echelon’s Intelligent Fitness continually collects real-time data and delivers insights back to gym operators. This data isn’t just for performance tracking; it’s business intelligence.
“From optimizing floor plans and equipment mix to shaping sales strategies and spotting usage trends, the insights gathered across locations help franchises run more efficiently,” says Rabinovitz.
Coming Soon: A White-Label Solution for Operators
Echelon is preparing to expand its ecosystem with a new white-label app for gym partners — potentially a game-changer for operators looking to take greater control of the digital member experience.
“The app uses AI to create custom workout plans tailored not just to the individual, but also to the gym’s specific layout and equipment,” Rabinovitz explains. “That means smarter, more relevant recommendations — and better use of the tools and space gyms already have.”
This new solution will also integrate with personal training services, enabling trainers to offer customized plans and real-time adjustments. Operators will have access to rich backend insights to better understand and engage their members.
“At the end of the day, it’s all about helping gyms build stronger relationships with their members through personalization and smart technology,” Rabinovitz adds.
As connected fitness continues to evolve, Echelon is focused on pushing the industry forward — both for individual members and for the operators that serve them.
“For Echelon, success means delivering a seamless, personalized fitness experience that empowers both members and operators,” Rabinovitz says. “Our roadmap forward includes expanding our AI-driven tools, providing deeper insights and helping gym operators unlock new revenue opportunities.”
And if you had to sum it all up?
“Echelon helps gym operators attract, engage and retain members by offering personalized fitness experiences at scale and technology solutions that drive loyalty and streamline operations.”
In a crowded fitness landscape, connection is emerging as the new currency, and Echelon is proving that when the ecosystem is right, the payoff can be powerful.
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