Eli Health raises $12 million Series A to expand continuous hormone monitoring services
Eli Health, a six-year-old health tech startup developing continuous hormone monitoring technology, has raised a $12 million Series A and launched its platform for cortisol measurement in beta. The Series A, which brings the company’s total funding to $20 million, was led by BDC Capital’s women-led-company-focused Thrive Venture Fund, and featured participation from several other […]
Eli Health, a six-year-old health tech startup developing continuous hormone monitoring technology, has raised a $12 million Series A and launched its platform for cortisol measurement in beta. The Series A, which brings the company’s total funding to $20 million, was led by BDC Capital’s women-led-company-focused Thrive Venture Fund, and featured participation from several other firms including existing investor Muse Capital, whose founding partner Assia Grazioli-Venier is an Eli Health board member.
“This milestone is extremely meaningful, because to get to this point, it was close to six years of [research and development],” Eli Health co-founder and CEO Marina Pavlovic Rivas told SBJ. “For the first time, people are able to measure their hormones instantly, and this funding enables us to accelerate access to the product and to expand to other biomarkers.”
Founded in 2019 by Pavlovic Rivas and Thomas Cortina, life partners with respective backgrounds in data science and mechanical engineering/physics, Eli Health’s core innovation is in continuous hormone monitoring through saliva.
The company’s flagship product, the “Hormometer,” tests saliva for key hormones like cortisol (which cycles within the body daily) and progesterone (which cycles monthly) via a collection device — then, leveraging computer vision models to analyze the sample, returns results and AI-powered trends/recommendations to its mobile app through one’s phone camera.
Cortisol and progesterone levels have holistic health impacts, Pavlovic Rivas stresses, including on athletic performance and injury risk. And Eli Health’s innovative method of testing and monitoring, which is FDA-registered and third-party validated, will expand access to the data. Traditionally, blood or saliva-based hormone testing is done in-person at a lab, or through kits mailed to a lab, which can cost anywhere from $100-500 per test and take days-to-weeks to return results. Eli Health’s direct-to-consumer model costs $8 per test (minimum four tests per month) and produces results within minutes.
Pavlovic Rivas said Eli Health’s capacity to monitor both cortisol and progesterone are commercially ready, but the company is launching its cortisol monitoring first because of its broader applicability.
“One in three adults are affected by dysregulation when it comes to cortisol, and that’s true across gender, across ages,” Pavlovic Rivas said, noting that cortisol can impact areas including metabolic health, cardiovascular health, physical performance, cognitive performance and mental health. “We’re starting with that focus, and progesterone will follow shortly.”
Eli Health’s primary business focus is on its direct-to-consumer offering, but Pavlovic Rivas added the company is also currently piloting its technology with two sports teams. While declining to disclose the teams or their sports, she said one is a men’s team using Eli Health’s tech for cortisol monitoring, and one is a women’s team monitoring cortisol and progesterone levels in its players. Already, Pavlovic Rivas said she has seen teams adjust the intensity of training sessions based on the Hormometer’s real-time testing and monitoring capabilities.
“Having that ability to have the data instantly, instead of doing blood work once per season or a few times per season, it enables them to make instant decisions,” Pavlovic Rivas said, adding that, for cortisol, it would be normal to test twice per day (once in the morning and once in the evening), but in a sports team context that number can reach five or more to incorporate additional data points pre- and post-training. “This information would be impossible to get with delayed testing, because it takes at best a few days and, in most cases, a few weeks [to return results].”
CAST IRON MEDIA ANNOUNCES LEADERSHIP TRANSITION AS PART OF THE NEXT CHAPTER OF STRATEGIC GROWTH
Accomplished Media Executive Dave Clark Appointed as New CEO, Kent Heyman Transitions to Chairman of the Board to Drive Ongoing Innovation and Continued Success WHITE PLAINS, N.Y., July 8, 2025 /PRNewswire/ — Cast Iron Media, a technology-driven leader in sports streaming and advertising, today announced the appointment of Dave Clark as Chief Executive Officer. […]
Accomplished Media Executive Dave Clark Appointed as New CEO, Kent Heyman Transitions to Chairman of the Board to Drive Ongoing Innovation and Continued Success
WHITE PLAINS, N.Y., July 8, 2025 /PRNewswire/ — Cast Iron Media, a technology-driven leader in sports streaming and advertising, today announced the appointment of Dave Clark as Chief Executive Officer. A seasoned executive with broad industry experience, Clark joins the company to lead its next phase of growth and innovation in the rapidly evolving sports media landscape. Kent Heyman, who has served as CEO, will transition to Chairman of the Board. In this role, he will continue to help shape Cast Iron Media’s strategic direction and support its long-term expansion.
Dave Clark takes on the role of CEO after a career leading high-growth companies and navigating industry disruption. He most recently served as CEO of TripleLift, a programmatic advertising technology company, where he guided the company through a strategic reset. Before TripleLift, Clark held leadership positions as General Manager of FreeWheel, A Comcast Company, where he led the integration of six acquisitions in the CTV space to form the world’s leading streaming technology and monetization platform. Prior to FreeWheel, Clark was President of The Weather Channel, where he led a major transformation of the company’s brand and operations.
Earlier in his career he served as Executive Vice President, Advertising Revenue for The Madison Square Garden Company, overseeing sales for properties including the New York Knicks, New York Rangers, and New York Islanders. Clark also serves on the Board of Directors for Big Brothers Big Sisters of America, reflecting his commitment to community involvement.
“I am honored to join Cast Iron Media as CEO during such a pivotal time for the company,” said Clark. “With the support of Kent, the board, and the leadership team, I look forward to driving the company’s next phase of innovation and helping our partners unlock new value in the evolving sports media ecosystem. Cast Iron is uniquely positioned to lead the way in sports streaming monetization. I’m excited to build on the momentum we’ve established.”
Kent Heyman, a founding partner of Cast Iron Media, has been instrumental in guiding the company through its initial phase of growth, including securing key partnerships and strategic investments such as the MLB media rights extension and new investments from Orkila Capital and Bolt Ventures. Under his leadership, Cast Iron Media developed its proprietary ad-tech platform, The Foundry, solidifying its position in the live sports streaming market. In his new role as Chairman of the Board, Heyman will continue to advise on the company’s long-term strategy, supporting Clark as he leads Cast Iron Media into its next chapter.
“It has been an incredible journey helping build Cast Iron Media, and I am honored to have served as CEO through such a defining period in the company’s history,” said Kent Heyman. “I’m excited to continue supporting this talented team as Chairman of the Board. I have the utmost confidence in Dave’s leadership and vision for the future, and I look forward to seeing the innovation and growth that lies ahead.”
The senior leadership team at Cast Iron Media will remain in place, ensuring continuity and a smooth transition as the company executes its strategic vision under Dave Clark’s leadership. With continued support from Major League Baseball (MLB) and its new equity partners, Orkila Capital and Bolt Ventures, Cast Iron Media is well-positioned to scale operations and capitalize on the growing demand for live sports content across OTT platforms.
“Cast Iron Media has grown exponentially over the past several years, and we deeply appreciate Kent’s strong leadership during this time,” said Jesse Du Bey, Managing Partner at Orkila Capital. “Looking to the future, we believe Dave’s extensive experience in media and technology, particularly in live-streamed sports, will help the company accelerate value creation moving forward. We look forward to supporting Dave and the Cast Iron team through the next phase of growth.”
Cast Iron Media is committed to expanding its proprietary platform, The Foundry, to enhance advertising capabilities and deliver greater value for advertisers and partners, including sports leagues and teams. The Foundry is central to Cast Iron Media’s operations, enabling precise delivery of local advertising across live sports content, ensuring advertisers can reach their desired audience in real time. With a strategic focus on innovation, localized ad delivery, and long-term partnerships, Cast Iron Media is well-positioned to strengthen its leadership in the OTT advertising space and continue its success in the evolving sports streaming landscape.
About Cast Iron Media
Cast Iron Media is a technology-driven sports media and marketing company that specializes in delivering targeted ads with precision through its advanced ad-tech platform, The Foundry. Through established partnerships with major sports leagues, teams, and Virtual Multichannel Video Programming Distributors (vMVPDs), Cast Iron Media manages expanded commercial inventory across live MLB, NBA, NHL, and NCAA games. The company’s cutting-edge platform ensures precise ad delivery, maximizing reach and engagement for advertisers across live sports content. For more information, visit www.castiron.media.
Press Inquiries: Chris Tropeano Prosek Partners on behalf of Cast Iron Media [email protected]
Influencer-Founded Neutonic Scores $3.7M To Scale Productivity Drink
Backed by Kayla Itsines and the founder of Grenade nutrition, Neutonic is ready to pop the top on brain-boosting energy powered by nootropics Neutonic, the U.K.-based nootropic beverage startup founded by fitness influencer James Smith and “Modern Wisdom” podcast host Chris Williamson, has raised $3.7 million in its first funding round, propelling its valuation to $20 million […]
Backed by Kayla Itsines and the founder of Grenade nutrition, Neutonic is ready to pop the top on brain-boosting energy powered by nootropics
Neutonic, the U.K.-based nootropic beverage startup founded by fitness influencer James Smith and “Modern Wisdom” podcast host Chris Williamson, has raised $3.7 million in its first funding round, propelling its valuation to $20 million just 18 months after launching.
The zero-sugar beverage brand has sold over three million cans and generated $10 million in sales since launching in November 2023, emerging as a rising player in the functional drink market with a coffee alternative powered by ingredients like Cognizin, Rhodiola rosea and Panax ginseng, and appealing to a growing base of sober-curious consumers.
In addition to its canned beverages, Neutonic offers on-the-go powder packets and daily “Focus Blend” brain capsules as part of its growing nootropic lineup.
credit: Neutonic
The round drew investment from a high-profile group of creators and entrepreneurs, including Sweat co-founder Kayla Itsines, Contrarian Thinking’s Codie Sanchez, SaaS leader Dan Martell and Gym King’s Jay Parker. Also joining was Grenade founder Alan Barratt, whose sports nutrition brand was acquired by Mondelez for £200 million in 2021.
The move comes as the nootropics space heats up globally, buoyed by shifting wellness priorities and a growing interest in cognitive enhancers.
James Smith (left) and Chris Williamson (credit: Neutonic)
See Also
“I first met James early in my career and have always admired his drive and passion for everything he takes on,” Itsines said. “From the moment I tried Neutonic, it quickly became my go-to—thanks not only to the quality of the product but also to the integrity and vision of the team behind it. Both James and Chris bring a level of thoughtfulness and ambition that’s rare to find, and I’m incredibly proud to support them as an investor. I truly believe in what they’re building and couldn’t be more excited for what’s to come.”
The capital will support Neutonic’s next growth phase, with plans to expand retail distribution in the U.K. and U.S., appoint regional leads and build out the team with strategic hires. New powder and canned flavors are slated to launch this summer.
“This investment provides the momentum needed to bring our ambitions for Neutonic to life,” Smith said. “We’ve had a clear vision from the outset, and closing this funding round marks a significant milestone in reaching the next phase of our growth. We’re excited to expand into new markets and strengthen our presence in retail.”
10 Sports Technologies That Were Banned for Being Too Good
10 Sports Technologies That Were Banned for Being Too Good Sports technology exists in a fascinating twilight zone where innovation meets regulation. Equipment designers constantly push boundaries, sometimes crossing the invisible line between competitive advantage and unfair edge, as seen in the ongoing creation and regulation of sports equipment that impacts fairness and competition. The […]
10 Sports Technologies That Were Banned for Being Too Good
Sports technology exists in a fascinating twilight zone where innovation meets regulation. Equipment designers constantly push boundaries, sometimes crossing the invisible line between competitive advantage and unfair edge, as seen in the ongoing creation and regulation of sports equipment that impacts fairness and competition. The history of sports intertwines with technological advancement, from curved hockey sticks to modern tennis rackets.
These controversial innovations force fundamental questions about athletic competition. What constitutes fair play? Where do we draw the line between helpful equipment and performance enhancement? The most banned and debated items reveal not just technical boundaries, but our deeper values about what makes sport meaningful.
10. E-Bikes: Redefining Mountain Biking
Image: Haibike
Mountain biking has always married human endurance with technical skill in perfect harmony. E-bikes disrupted this balance through integrated electric motors and sophisticated control panels offering various boost modes. Riders can now conquer steep inclines with amplified leg power, experiencing unprecedented trail access.
This democratization of difficult terrain appeals to recreational riders but raises serious competitive integrity questions. Traditional and assisted riders sharing the same courses creates fundamental fairness issues, leading some regions to consider a proposed ban on offroad e-bikes to address these concerns.
9. The E-Bike Performance Gap
Image: Haibike
Numbers reveal a substantial divide between traditional and electric mountain bikes on challenging terrain. An 8-mile off-road course sees e-bikes cut journey times by approximately 20-22%—advantages that would make any performance coach take serious notice. Motors assist riders up to 20 mph in some regions, making challenging terrain significantly more manageable.
Uphill sections that traditionally test endurance become dramatically easier with electric assistance. This creates enormous competitive advantages that undermine traditional skill assessment, leading many events to implement outright bans on e-bikes in competitive settings.
8. The Ball That Baffled World Cup Stars
Image: Wikipedia | Shawn Smith | License
The 2010 World Cup introduced millions to the Adidas Jabulani, a ball behaving like chaos theory incarnate. Its unique eight-panel layout and lightweight construction created extreme knuckleball effects with flight paths that defied aerodynamic expectations. Players who spent lifetimes mastering ball control suddenly needed entirely new techniques.
Clean strikes with minimal spin became essential for any control—a fundamental change to skills developed over decades. England goalkeeper David James captured the frustration perfectly: “It was like someone had replaced every football with a beach ball filled with helium.” Nearly every player reported unusual movement patterns that challenged even the most technically gifted professionals, sparking widespread Jabulani ball controversy among goalkeepers and players. Players who spent lifetimes mastering ball control suddenly needed entirely new techniques, much like how the introduction of the new and legal torpedo bat in baseball has forced hitters and coaches to rethink long-standing approaches to the game.
7. Tournament Chaos Unleashed
Image: Wikipedia | Marcello Casal Jr | License
The Jabulani’s pronounced knuckleball effect made each strike produce unpredictable flight paths unlike any standard ball model. Goalkeepers faced particular difficulties with erratic trajectories that would suddenly swerve at the last moment. Shots appearing to head directly at keepers would inexplicably change direction.
This tournament saw an unusual number of goalkeeping errors that fundamentally changed match dynamics. Questions arose about whether equipment should ever so dramatically alter a sport’s fundamental nature. FIFA and Adidas eventually reverted to traditional designs in subsequent tournaments after widespread player complaints.
6. The Sticky Situation: Goalkeeper Glove Glue
Image: Amazon
Goalkeeping represents perhaps the most pressure-filled position in team sports where every mistake gets magnified. Glove glue emerged as a controversial substance promising to transform the fundamental goalkeeping skill of catching balls. Applied methodically before matches, this enhancement supposedly improved grip during crucial penalty shot moments.
Physical tests show marginal grip improvement, but real-world effectiveness remains hotly debated among players and coaches, much like the discussions around the most controversial banned accessories in professional baseball. . Brazilian goalkeeper Júlio César once admitted, “Sometimes you need every advantage you can get legally.” The psychological confidence boost might outweigh physical advantages—a fascinating example of how equipment innovation operates in both material and mental realms simultaneously. For more on the rules, see is gloveglu legal to use, which explains its permitted status in goalkeeping.
5. Golf Balls That Made Courses Obsolete
Image: Amazon
Golfers have eternally sought the holy grail of distance through equipment innovation. Certain balls that pushed regulatory boundaries solved this quest through advanced physics that impressed even dedicated sports analytics experts. High-compression cores maximized energy transfer upon impact while meticulously engineered dimple patterns slashed air resistance.
The result created unprecedented distance gains that threatened established course designs. Strategic hazards placed at specific yardages became irrelevant overnight. Par-5 holes transformed from three-shot challenges to reachable two-shot opportunities, fundamentally altering golf’s competitive balance.
4. The Distance Revolution in Numbers
Image: Amazon
Professional players typically drive regulation balls 280-320 yards under standard conditions. Experimental balls with enhanced cores and aerodynamics produced significant distance gains that forced continuous USGA regulation updates. Performance improvements fundamentally altered the game’s strategic architecture built over decades.
Courses designed with specific hazards at strategic distances suddenly found those obstacles meaningless. The entire balance between skill, strategy, and course design became compromised by equipment changes. Governing bodies intervened to preserve golf’s traditional challenge-reward structure that defines the sport’s essence. For more background, see the regulation of golf ball technology and its impact on the game.
3. The Shoes That Broke Running
Image: Nike
Nike’s Vaporfly series sparked running’s own technological arms race when introduced in 2016. Carbon-fiber plates and PEBAX-based foam created unprecedented advantages that left competitors scrambling. World Athletics eventually established a 40mm stack height limit after prototype shoes pushed boundaries with multiple carbon plates and thicker soles.
These advanced models delivered quicker stride transitions while maintaining exceptional grip in wet conditions. Enhanced energy return maximized efficiency with each step. Most remarkably, performance advantages persisted even during downpours, effectively neutralizing weather as a racing variable. For more, see the Nike Vaporfly shoes controversy and how it changed the running world.
2. The Unfair Running Advantage
Image: Puma
Numbers reveal a substantial divide between traditional and electric mountain bikes on challenging terrain. An 8-mile off-road course sees e-bikes cut journey times by approximately 20-22%—advantages that would make any performance coach take serious notice. Motors assist riders up to 20 mph in some regions, making challenging terrain significantly more manageable.
Uphill sections that traditionally test endurance become dramatically easier with electric assistance. This creates enormous competitive advantages that undermine traditional skill assessment, leading many events to implement outright bans on e-bikes in competitive settings.
1. The Future of Controversial Innovation
Image: Pxhere
These equipment battles represent just the beginning of technology’s invasion into athletic competition. Smart fabrics that monitor muscle fatigue in real-time are already being tested. AI-assisted equipment that adapts to individual performance patterns looms on the horizon. Biomechanical enhancement suits could revolutionize multiple sports simultaneously.
The next decade promises even more complex debates about technological boundaries in sports, as the ethical implications of tech doping continue to challenge governing bodies and fans alike. As equipment becomes increasingly sophisticated, governing bodies face unprecedented challenges in maintaining competitive balance. The question isn’t whether new controversies will emerge, but how quickly sports can adapt to technological realities while preserving their essential character.
The post 10 Sports Technologies That Were Banned for Being Too Good first appeared on ATL Braves Country.
Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and control how and when they watched it. But in the last several years, the importance of finding better ways to tap into consumer […]
Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and control how and when they watched it. But in the last several years, the importance of finding better ways to tap into consumer preferences has become the key to surviving and thriving in an increasingly complex media landscape.
“Personalization really has to be top of mind,” says Preston Smalley, vice president of product management at Roku, which is working hard to maintain its position as the most popular streaming platform in the U.S. by improving the user experience with customized user interfaces, new content destination zones, better search and other efforts to personalize streaming.
Prime Day 2025 Live Blog: All the Best Deals on Laptops, Fitness Trackers, Appliances, and More
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Credit: llustration by James Martin and product image courtesy of Amazon. Prime Day 2025 is here from Tuesday, July 8 to Friday, July 11, and Lifehacker is sharing the best sales based on product […]
We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.
Credit: llustration by James Martin and product image courtesy of Amazon.
Prime Day 2025 is here from Tuesday, July 8 to Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools.
Keep following our live blog to stay up to date on the best sales we find.
Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.
Subscribe to our shopping newsletter, Add to Cart, for the best sales sent to your inbox.
New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.
Our Prime Day coverage is here, giving you live access to the best deals our team of experts can find. We will always use price tracking tools to make sure the deals you see are actually good deals and not just hype designed to fool you.
You need to be a Prime Member to have access to all of Amazon’s Prime Day deals and to get free shipping. Prime membership starts at $14.99 per month ($139 per year) and comes with a lot more benefits than people think. It’s easy to figure out if yearly Prime membership is worth it for you, but remember, you can always cancel your Prime membership once the sale is over. Amazon offers free 30-day trials, so you can shop for the whole event and still have time to cancel before you get charged. (Here’s how to sign up for a Prime account.)
You can check out our live blog of the event below, which features the whole team’s coverage of all four days of Prime Day. We’ll continue covering new deals as they are published, but scroll through the blog to check out all of the best deals so far.
What do you think so far?
Looking for something else? Retailers like Walmart, Best Buy, and Home Depot have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.
Walmart’s Prime Day competition sale begins at midnight on July 8 and will include deals up to 50% off. It’s an especially good option if you have Walmart+.
Best Buy’s Prime Day competition sale, “Black Friday in July,” runs through Sunday, July 13 and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.
Home Depot extended its 4th of July sale through at least July 9, competing with some amazing deals of its own. It’s an especially good option if you’re looking for power tools, appliances, or outdoor equipment.
Live
Early Prime Day Deals
Tue, July 8, 2025 at 2:20pm ET
I’m finally ditching my Pixel 6A and upgrading to the Pixel 9. The 128GB version is just $549 (originally $799), matching the price of the budget Pixel 9A. A killer deal.
Tue, July 8, 2025 at 2:06pm ET
It’s tough to beat the Galaxy S25 Ultra. It has a huge display, impressive cameras, and a powerful processor. It’s about as close as you can get to a computer that fits in your pocket. Of course, that comes with a hefty price tag: $1,300, typically. For Prime Day, however, you can get $350 off the Galaxy S25 Ultra. That’s a pretty great deal.
Tue, July 8, 2025 at 12:56pm ET
If you want a great pair of noise-canceling headphones, check out the Sony WH1000XM5. They don’t have the catchiest name, and they’re not the latest headphones from Sony, but they are excellent. And, for the price, you won’t mind being a generation behind. You can snag these for as little as $250, depending on the store.
Tue, July 8, 2025 at 12:35pm ET
Gaming gear often looks like gaming gear, but not this gaming headset from Razer. Razer’s BlackShark V2 Pro looks great, last for 70 hours between charges, and comes in both Xbox and PlayStation varieties, so it’ll work with either platform.
Tue, July 8, 2025 at 11:39am ET
In the market for new security cameras? Eufy is a great choice. The company is currently a four-pack of its SoloCam S220 cameras for $200 off the list price. You’ll spend $120 on cameras that would normally run your $230.
Tue, July 8, 2025 at 10:12am ET
AirPods are great, but they aren’t for everyone. If you’re looking for a reasonably-priced AirPods alternative, check out the Bose QuietComfort Earbuds. These buds are 28% off for Prime Day, down to $129 from $179, and include most of the features you’d expect from a pair of Bluetooth earbuds—notably, noise cancellation.
Tue, July 8, 2025 at 8:06am ET
Good morning shoppers! Prime Day has officially begun. There are plenty of deals out there to take advantage of already, especially when it comes to technology. Our associate tech editor Michelle Ehrhardt has compiled a list of her favorite tech deals so far, which includes devices like new MacBooks, iPads, Galaxies, AirPods, and TVs.
Mon, July 7, 2025 at 4:14pm ET
Go ahead: Get yourself some nice, new earbuds. AirPods are high-quality, last a long time, and are still trendy, all of which usually means they’re pretty costly. Right now, though, Apple AirPods Pro 2 Wireless Earbuds are $159.99 instead of $249.99.
Mon, July 7, 2025 at 2:26pm ET
Robot vacuums have been around a while now, but they’re always innovating. You can get a truly deluxe one, the Shark AV2511AE AI Robot Vacuum, which comes with an XL self-emptying base and a 60-day capacity, for just $297.99 instead of the usual $599. It also features LIDAR navigation and home mapping, so it learns your space and navigates it easily. The future is now!
Mon, July 7, 2025 at 1:11pm ET
Portable power stations can come in handy, but they’re so expensive—until now. The Jackery Explorer 1000 v2 1070Wh LiFePO4 Battery Portable Power Station is $449.00, which is still pricey, yes, but less than its usual price of $799. It’s shockproof, fire resistant, and ideal for outdoor adventures or emergency situations.
Mon, July 7, 2025 at 12:21pm ET
Even more Makita! The Makita 18-volt reciprocating saw is on sale for $100, 45% off its typical price. This is a tool-only deal, so you’ll need an 18-volt Makita battery and charger to use it—no problem once you’ve beefed up that collection we’ve been talking about. This is a good saw for trimming small to medium branches in tight spaces.
Mon, July 7, 2025 at 12:04pm ET
More Makita! I told you that you could make a whole set! The Makita 18-volt, 14-inch cordless electric chainsaw is on sale for $399, 41% off its typical price. This saw comes with two 18-volt, 5-amp-hour batteries and a double charger. It accepts both batteries at once to produce 36 volts of power for cutting medium-to-large branches.
Mon, July 7, 2025 at 11:48am ET
Remember what I said about creating your own Makita lawn care kit? Here’s step two: The Makita 18-volt, 116MPH, 459 CFM blower is on sale for $140, 42% off its regular price. This is a tool-only deal, so you’ll need an 18-volt Makita battery and charger to use it, but it’s a good, basic blower for general yard clean-up.
Mon, July 7, 2025 at 11:33am ET
Or what about the Greenworks 40-volt, 16-inch cordless electric mower? It’s on sale for $194.99, which is 35% off its regular price. This mower comes with a 40-volt, 4-amp-hour battery and a charger. It’s a good basic cordless mower, but you’ll need to charge between uses, as it only comes with one battery. If you’re new to lawn maintenance, this could be a great entrypoint.
Mon, July 7, 2025 at 11:05am ET
Let’s talk landscaping for a minute. If you thought a nice lawn was out of your price range, think again. The Makita 36-volt, 18-inch cordless mower is on sale for $445, 26% off its regular price. This mower runs on two 18-volt batteries, and it comes with a set of four 4-amp-hour batteries and a charger, allowing you to have a fresh set of batteries on the charger for continuous operation. The 18-volt batteries that come with this tool are compatible with other 18-volt Makita tools, so it can be a good expansion for your existing kit—or the first step toward creating a kit.
Mon, July 7, 2025 at 10:57am ET
If you’re ready to upgrade from tracking your steps to something more performance-driven, investing in a running watch might be your best move. The Garmin Forerunner 255 running watch is designed to help runners optimize training and improve performance, and right now, it’s 43% off on Amazon, the lowest price it’s ever reached according to price trackers. With GPS tracking, comprehensive stats, free training plans, and training evaluations to monitor performance and provide feedback, it’s like a built-in running coach for your wrist.
Mon, July 7, 2025 at 10:36am ET
The JBL Xtreme 4 is pretty big, almost bordering on not being a “portable” speaker at all (though it still is), with powerful sound that can handle a large backyard barbecue party. Right now, it’s $130 off during Early Prime Day, bringing its price down to $249.95 (originally $379.95). That’s a record low price for this particular speaker, according to price tracking tools. Get it now to make your beach trips, backyard parties, and grilling sessions into dance parties for the rest of the summer.
Mon, July 7, 2025 at 10:11am ET
If you’re trying to keep an eye on your home without running wires through your walls, this 3-pack of Ring’s battery-powered Stick Up Cams might be worth a look—especially while it’s on sale: It’s currently available for $149.97 ahead of Prime Day, which isn’t exactly a budget buy but still knocks $70 off the regular price. And because these are battery-powered and weather-resistant, they’re equally suited for indoor bookshelves or outdoor patios. You could easily mount one over your entryway, angle another toward the garage, and let the third watch your living room.
Wed, July 2, 2025 at 4:38pm ET
I use surge protector power strips on most nightstands or table tops around my home, but I always look for the ones with the flat head so I can have my furniture rest against the wall without damaging the cable. This Tessan 12-in-one Tower Surge Protector Power Strip has eight outlets and four USB ports currently going for $23.79 (originally $29.74).
Wed, July 2, 2025 at 4:35pm ET
If you’re looking for a cheap portable outdoor speaker that can get wet, consider the BolaButty Portable Speaker, currently going for $19.99 (originally $34.99). It’s waterproof with an IPX5 rating and will last 20 hours before running out of juice.
Wed, July 2, 2025 at 4:10pm ET
All iPhone users, in my opinion, should own a Magsafe portable charger. The cool thing about this one is that it’s magnetic and sticks to the back of your iPhone. You can get the Ugreen Magnetic Power Bank for $22.99 (originally $34.99).
Wed, July 2, 2025 at 3:39pm ET
I recently lost my INIU Portable Charger while traveling in Europe. Luckily, it was at the end of my trip, and it had served its purpose well, saving my phone’s battery (and therefore my life) multiple times. You can get one now for $15.98 (originally $21.99).
Wed, July 2, 2025 at 3:16pm ET
The Amazon Echo Pop is already Amazon’s most budget-friendly smart speaker, but it’s cheaper than ever right now so you should absolutely get one—or more. You can use the multi-room music feature if you have multiple speakers in different rooms, so grab a few: You can get one for $21.99 right now (originally $39.99).
Wed, July 2, 2025 at 3:14pm ET
If you have a TV that isn’t smart but you don’t want to upgrade the entire device right now, you can get the Amazon Fire TV Stick 4K for half off at $24.99 (originally $49.99). It supports Dolby Atmos audio, almost all the HDR formats, Amazon Luna and Xbox Game Pass cloud gaming, Wi-Fi 6, and you can install Kodi to virtually watch anything for free. Then again, if you’re in the market for an entirely new smart TV, you’ll definitely be able to find one this Prime Day season. This is just a great option otherwise.
Wed, July 2, 2025 at 2:59pm ET
You don’t need to be a spy to have tracking devices, you know. All you need to do is be a savvy shopper. As an Apple user, you can let AirTags use Find My to track anything that you can put these devices on. Right now, Amazon has single AirTags for $22.99 (originally $29).
Wed, July 2, 2025 at 2:51pm ET
Oh, you prefer wireless earbuds? That’s fine—but you still don’t want to overpay for something you could end up losing. To hedge against that, check out Soundcore by Anker P20i, a solid pair with some impressive features for their $19.99 price (originally $39.99). You get Bluetooth 5.3, 30 hours of battery, water resistance, and a full EQ with the companion app.
Wed, July 2, 2025 at 2:49pm ET
Hear us out: Yes, wired earbuds are very early 2000s, but people had the right idea back then because these never run out of batteries. If you’re in a throwback mood and still rocking an iPhone 14 Plus or below (or an iPhone SE 3rd generation), you can pick up some official Apple EarPods Headphones with a Lightning connector for $15.96 (originally $19), or one with USB-C connector for a few cents more.
AI wearables startup Movetru closes €1.4M to tackle sports injuries at the root
Sportech startup Movetru, focused on movement analysis and injury prevention, has raised €1.4 million Pre-Seed funding. Movetru was founded by Naomi McGregor, an award-winning entrepreneur whose journey began after a ballet injury at age 14 went undiagnosed for three years. Motivated by a personal mission to improve movement health for others, Naomi combined her lived experience […]
Sportech startup Movetru, focused on movement analysis and injury prevention, has raised €1.4 million Pre-Seed funding.
Movetru was founded by Naomi McGregor, an award-winning entrepreneur whose journey began after a ballet injury at age 14 went undiagnosed for three years.
Motivated by a personal mission to improve movement health for others, Naomi combined her lived experience with a Masters in Product Design Engineering to create a more accessible way to understand and improve human performance.
Movetru’s flagship wearable and AI-powered app-based solution provides real-time biomechanical insights to help athletes and coaches make better, faster decisions about performance and injury risk — on the field, in the gym, or in rehab.
The product is being used by professional and amateur sports organisations across the UK and Ireland, with strong early results and feedback.
According to Steve Key, Performance Coach at the Belfast Giants (Ice Hockey), Movetru is a comprehensive tool that can be used in any situation or environment to gain in-depth data points and key metrics around an individual’s movement patterns and ability to function optimally.
“As a performance coach, having this readily available, in an easily digestible format, is key to making quick and informed decisions that benefit the health and wellbeing of players.”
“We are absolutely thrilled to be leading this round for Movetru,” said Jessica Rasmussen, co-founder and CEO of Two Magnolias. “Naomi and her team are solving a critical gap in sports performance with grit, vision, and world-class execution.
Movetru represents the best of Northern Ireland’s tech talent, and we are excited to back them on this journey.”
Two Magnolias led the funding, which was supported by an international syndicate of investors including IAG Capital, HBAN, Angel Academe, AwakenAngels, and various individual angel investors with industry expertise, such as Dr Phil Graham-Smith (co-founder of ForceDecks), Dr Mark Batt (Consultant and Hon Professor Sport and Exercise medicine), and Jeff Mostyn (former chairman of AFC Bournemouth).
“This success of this round demonstrates the growing international recognition of Movetru’s potential. We’re building something globally relevant, and that’s reflected in our cap table,” said Naomi McGregor, Founder and CEO of Movetru.
“With this investment, we’re accelerating our mission to empower athletes through better data. When you understand movement, you can improve it.”
The raise is a major step forward for the company as it scales operations and begins wider commercial rollout, bringing validated, athlete-first technology to clubs, coaches, and clinics. Athletes, coaches, and sports professionals can now book on-field screenings and pre-order Movetru devices via the official website.
