Motorsports

Everything You Need To Know

Published

5 months ago

August 8, 2025

The world’s finest automakers are getting ready to show off their wares at the best auto show in the world, Monterey Car Week – showing off the most important motor cars on the prettiest golf courses. But if we’re being technically accurate, this is not a single event, nor is it designed to be an auto show in the traditional sense. And it’s not exclusive to golf courses, either. So what is it, then?

Location: California, USA
Dates: August
First Held: 1950 (first Pebble Beach Concours d’Elegance)
Event Frequency: Annually
Notable Events: Motorlux; Legends of the Autobahn; The Quail, A Motorsports Gathering; Pebble Beach Concours d’Elegance; Corkscrew Hillclimb

Monterey Car Week is a collection of events held over the same 10-14-day period annually in Monterey, California, usually starting in the second week of August. Combining the best concourse events, auctions, heritage displays, motorsport events, and new car reveals, it’s a complete automotive takeover of the Monterey Peninsula where the wealthy bring out their most prized vehicles and automakers pull out all the stops to reach wealthy clientele.

It’s a multi-day smorgasbord of all things excellent in the world of automobility, offering exhibits, auctions, reveals, and even a spot of racing, and all of this takes place within a very small radius but at different venues on and around the Monterey Peninsula at various luxurious Monterey golf club venues. Various car clubs, auction houses, and automakers come together, making this a showcase of fine automobiles – some of the best ever made – alongside some of the most spectacular future creations. There’s also plenty of racing action thanks to events like the Rolex Monterey Motorsports Reunion, among others.

But it was not always that way.

The History Of Monterey Car Week

In 1950, the first-ever Pebble Beach Road Race was held in Monterey County in competition for the Del Monte Trophy. The Sports Car Club of America managed the races from 1950-1956 when Ernie McAfee slammed his Ferrari into a tree and died. This was the first and last major accident at the event, and no more Pebble Beach Road Races would be held. But there was something good that came of this. The following year, Laguna Seca Raceway was built on a dry lake bed, hence the name (Spanish for dry lagoon). The circuit continues to be a major drawcard, particularly around the final Monterey Car Weekend.

But back to 1950. Alongside the first Pebble Beach Road Race, the first Pebble Beach Concours d’Elegance was held near the Del Monte Lodge, which is now known as The Lodge at Pebble Beach. Two years later, it moved to the 18th green of the Pebble Beach Golf Links golf course, overlooking the bay of Carmel Valley.

Bugatti At Pebble Beach Concours D'Elegance — Bugatti

Besides 1960’s show being canceled due to scheduling conflicts and 2020’s 70th event moving to 2021 due to the COVID-19 pandemic, not a single year has been missed since the inception of the Pebble Beach Concours d’Elegance. It’s become a fixture on the calendar, and always for very good reasons; it’s never a disappointment.

With the world’s wealthiest car fans descending on Car Week every year, the event has continually evolved to become what it is today. Some events will change here and there, but for the most part, the following is what can be expected from Monterey Car Week events every year.

The Build-Up

Monterey Car Week Kick-Off And Pre-Reunions

On the first Friday of Monterey Car Week, exhibitors and competitors arrive in downtown Monterey for a small car show of 30 classic racers. On Saturday, the Monterey Pre-Reunion event takes place for the first time, but it is repeated on Sunday, too, and allows visitors to see over 300 race cars competing at Laguna Seca over two days before the Rolex Monterey Motorsports Reunion – the real highlight – takes place. Also worth keeping in mind is that the paddock is open for showgoers to wander during the reunion event.

Pebble Beach Tour D'Elegance (1)_1920x1080 — Rolex

The Porsche Monterey Classic

On Monday, Monterey Car Week features the Porsche Monterey Classic, which exhibits several classic P-cars in an exclusive event that, like so many others at Monterey Car Week, this attraction is accompanied by fine whiskeys and wines, music, and hors d’oeuvres. Anybody with a classic Porsche can register for this event so long as their example is at least ten years old, but as one of the most popular shows each year, these slots fill up quickly.

Automobilia Monterey

Another highlight that you may not have heard of at Car Week is Automobilia Monterey, the largest automobilia show in America and, according to What’s Up Monterey, the only event during Concours Week when one can find more than 40 international dealers in one venue, making it the ideal hunting ground for that old Steve McQueen poster, long-lost Duesenberg hood ornaments, vintage scale model cars, and much more. This takes place on Monday, Tuesday, and Wednesday.

Classic Motorsports Magazine Monterey Kickoff

The Classic Motorsports Magazine Monterey Kickoff is hosted by Hagerty and begins proceedings on Tuesday with an exhibition of several classic racers. This is one of the few Monterey Car Week events where spectator entry is free, and the ambiance is laid back. It’s like taking a stroll at a country club, only that this country club happens to have loads of highly attractive automobiles littering its lawns. Of course, this aspect of the event is sometimes rained out, but the view of the cars glistening and sparkling in the sun immediately thereafter is worth hanging around for.

The Little Car Show

Wednesday is yet another car show, and the theme here is cars that are at least a quarter of a century old. When you say it like that, it sounds like we’re talking about machines from the Stone Age, but cars that would qualify for that one criterion include the Mercedes-Benz CLK GTR, the second-generation Miata, and the E46 BMW 3 Series. For more context, the Wesley Snipes film Blade was released 25 years ago. Feeling old because your daily may soon be a classic car? Don’t – just soak up the nostalgia as you meander down memory lane.

Motorlux

Things move a little more upmarket with the event formerly known as McCall’s Motorworks Revival. Motorlux by Hagerty (often referred to as the Jet Center Party) is a VIP event that shows off some of the world’s best cars, motorcycles, and even aircraft. Vintage vehicles are on display, too, but this is essentially the beginning of Monterey Car Week sales, with most exhibits showing off the latest and greatest luxury mobility solutions. In addition, the Motorlux by Broad Arrow Group helps host the Monterey Jet Center Auction. This invitation-only event is the place to be if you’re looking for a new private jet or want to add to your collection of exotic automobiles. If you get bored of the Jet Center Party, you can head to The Lodge at Pebble Beach to see the best collector cars as they arrive from a tour of the peninsula.

Pebble Beach Auctions

Things kick into high gear at Monterey Car Week with several auction previews of the most exquisite classic and exotic cars taking place. Gooding & Company’s Pebble Beach Auction is the headline event and the only auction that takes place within the gates of Monterey’s famous 17-Mile Drive. Bonhams Quail Lodge Auction is the next biggest thing, boasting more than 130 cars on offer for Monterey Car Week 2023. RM Sotheby’s Monterey Auction is also a regular feature and worth checking out and has historically recorded some of the world’s highest sale prices. A preview of the luxury vehicles on offer is held at the Monterey Conference Center, and these often include some of the best listings of the year.

The Mecum Monterey auction starts the following day, with the 2023 event offering some 600 consignments at the Hyatt Regency Hotel and Spa on Del Monte Golf Course. With so many cars on offer, each of the auctions takes place over several days, and you can find everything from supercars to antique motorcycles.

Prancing Ponies Women’s Car Show

Thursday kicks off with an event celebrating women car enthusiasts and car collectors, with a wide variety of female-owned luxury cars on display. You’d think a Prancing Ponies car would have to be a Ferrari, but no. Exotics, muscle cars, sports cars, EVs – everything is there. Proceeds from the event support the Prancing Ponies Foundation, which aims to “create women leaders one girl at a time.” Registered guests mingle with the exhibitors in a VIP lounge that offers breakfast, lunch, and wine throughout the day. In addition, a fashion show shines a light on local models and designers, and if you like what they wear, the foundation’s garb is sold at a discounted price.

Legends of the Autobahn

If you think Legends of the Autobahn features German automobiles, you’re correct. The BMW Car Club of America, the Mercedes Club of America, and – you guessed it – the Audi Club of North America each show off members’ rides in a display of the finest German cars across several generations and eras. For those who find the world of exotics and pre-war classics a bit too flashy or a bit too stale, this is the perfect place to get up close and personal with (mostly) attainable machines that don’t cost a mortgage to maintain. As a side note, Legends of the Autobahn once included Porsches, too, but eventually, P-cars got their own separate event, discussed later in the article.

Pebble Beach RetroAuto

This covers a load of different retail and manufacturing categories, offering a look at rare collectibles and historic automobilia, art and literature, technological tools, official Pebble Beach Concours d’Elegance merchandise, and other luxury goods. One might consider this the most upper-class flea market in the world, and it’s open from Friday to Sunday.

Rolex Monterey Motorsports Reunion

The Rolex Monterey Motorsports Reunion is the biggest driving event of Monterey Car Week, and it’s unmissable. It’s been described as a museum springing to life, and that is certainly true – the cars don’t simply gather to draw admiring gazes from onlookers; they get on the track and race like in the old days. As you probably guessed, the track is the WeatherTech Laguna Seca Raceway, keeping traditions alive and enabling enthusiasts to see their dream cars doing what they do best.

Pebble Beach Classic Car Forum

The Pebble Beach Classic Car Forum, presented by AIG & Alliant, is for those who are invested in the world of classic cars and wish to learn more. The world’s foremost car collectors are here to discuss all things relevant to the collector car world today. It’s basically a place where you can learn all about this changing landscape, from keeping cars maintained to selling them to other collectors. Whatever the biggest news in the classic car world is, this is where industry experts convene to unpack it all from Friday to Sunday.

The Main Events

The Quail, A Motorsports Gathering

The Quail, A Motorsports Gathering is the highlight of Monterey Car Week for those who want to see what the latest and greatest cars look like under the California sun. New supercars, bespoke iterations of existing exotics, and concept cars are all shown off here. In recent years, this spectacular event brought us several stunning talking points, including the highly innovative Koenigsegg CC850, the first electric Lamborghini, and the new Mustang GTD. Every year, this is the event that automakers aspire to debut new vehicles at.

Porsche Werks Reunion

This event was started by the Porsche Club of America and was established in 2014 as a spin-off of the aforementioned Legends of the Autobahn event. It was traditionally held at the Rancho Canada Golf Club in Carmel Valley, but this has since closed. The event now takes place at the Monterey Pines Golf Club, showing off P-cars old and new. Race categories include Trans-Am racers from 1966-1972 and GT cars from 1955-1962, but there is something for everyone here. Not affiliated with Car Week, the Porsche Rennsport Reunion in September is a Porschephile’s wet dream, with racing Porsches from the past, present, and future all taking to the track.

Rolex Motorsports Reunion at Laguna Seca (1)_1920x1080 — Rolex

Pacific Grove Rotary Concours Auto Rally

Yet another display of classic cars and exotic supercars takes place in the downtown business area of Pacific Grove on Lighthouse Avenue. More than 200 cars are on display away from the golf club setting. If you are unable to secure a ticket to enter one of the main venues, this provides the best opportunity to see what you’re missing out on. But keep in mind that you won’t see automakers showing off their latest wares here – the Pacific Grove event is all about real owners and the cars they love to drive.

Monterey Motorsports Festival

Saturday sees the Monterey County Fair & Event Center’s 22 acres populated by loads of attractions, from the latest electric and solar technology, including electric motorcycles and bicycles, to exotics, classics, sports cars, muscle cars, racing cars, and even airplanes. Quads and off-road vehicles are joined by heavy machinery from brands like Caterpillar, John Deere, Bobcat, and more. Even Army tanks and SWAT trucks are shown off, making this a truly diverse event.

Corckscrew Hillclimb at Monterey Car Week (3)_1920x1080 — Rolex

Exotics on Broadway

The event previously known as Exotics on Cannery Row is another big highlight for the public, with 2022’s event attracting more than 35,000 visitors. Modern supercars and hypercars are just a few feet away, so if you’ve never seen one in the metal, this annual event is the ideal place to see a large variety of them.

Concorso Italiano

As the name suggests, this is focused on exciting cars from Italy, and more than 1,000 vehicles can be seen, allowing visitors to take in the similarities and differences between various types of cars produced by the Mediterranean country. A Lamborghini Centenario is right at home alongside historic and rare vehicles like a Fiat 600 Multipla. This traditionally takes place at the Bayonet & Blackhorse Golf Club.

Concours d’LeMons Monterey

This is one of the less money-obsessed events, celebrating cars that are far from perfect, have been butchered, or are otherwise less than popular. Collector cars have no place here. A rusty old Buick? It’ll be on display. An F-100 modified in the Seventies? It’s being ogled. A lifted wagon with a US flag on the roof, chromed wheels, and wrapped fake wood vinyl? The owner is a hero on these grounds. As a palate cleanser and an entertaining, lighthearted way to enjoy cars, this is definitely worth checking out. Some vintage muscle cars can also be spotted in good condition, but most vehicles shown here are just enjoyed for everything except their looks. If you think crappy cars aren’t cool, sorry, but you’re wrong.

Barnyard Ferrari Owners Club Gathering

Ferrari motorcars are far too special to be surrounded by offerings from other marques, and in this exclusive event, showgoers get access to live music and a great selection of food paired with wines produced by acclaimed Monterey Peninsula makers of fermented grape juice – all in the setting of a huge selection of privately owned Fezzas.

Pebble Beach Concours d’Elegance

Without the Pebble Beach Concours d’Elegance, one of the most hotly anticipated collector car events, there may never have been a Monterey Car Week, and as a result, it’s the main attraction for those who love seeing cars perfectly preserved by loving owners who will spare no expense to ensure their automobiles are as close to perfect as possible. To make the massive event easier to navigate, there are several classes. Nearby, the Concept Lawn provides a contrast between meticulously maintained classics and the futuristic designs of tomorrow.

Pebble Beach Concept Lawn_1920x1080 — Rolex

The Concours d’Elegance is preceded by the Pebble Beach Tour d’Elegance, where the competing classics drive a glorious route around Monterey, proving their cars’ driveability to earn extra points in the Concours. It also lets the public see and hear these cars in action rather than just parked on a lawn. Considering the exotic race cars that often compete, seeing them on the road is a true privilege.

Pebble Beach Concours D'Elegance_1920x1080 — Rolex

2023 was this event’s second year. Taking place on the Sunday at Laguna Seca Raceway, drivers take on the circuit in reverse, but only a short portion of it. The timed section starts at Turn 11 and finishes at the top of Turn 8, better known as the treacherous Corkscrew. With major elevation changes here, you finish the race just moments after your hood has been aimed at the moon. Sounds scary. Is fun.

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Motorsports

12-year-old off-road racing champion Kroi Ryan prepares for AMA 2026 WORCS season and life challenges

Published

9 minutes ago

December 24, 2025

Your Sports Nation

As only a sixth-grader, Kroi Ryan has already made waves in Pahrump’s off-road racing scene, earning dual WORCS ATV championships in the 90cc class.

But while his trophies are impressive, it is his mindset and approach to life that set him apart.

As WORCS Racing joins forces with the American Motorcyclist Association to form the AMA 2026 West Regional Grand Prix, Kroi is gearing up for a full year of racing, mountain biking — and he’s eager to inspire other kids to face their fears and pursue their goals.

A new era for WORCS Racing and Kroi’s goals

Starting in 2026, WORCS will expand its schedule to 10 rounds across six states and merge with the AMA, introducing updated rules and age limits.

Kroi is excited to tackle at least four WORCS races next year, riding his APEX 90 ATV and Yamaha TTR 125 dirt bike.

He also plans to try some MRANN races, which are exclusive to dirt bikes, and is branching into mountain biking tournaments, as well as basketball, baseball, and soccer with Trojans basketball and AYSO 808 soccer.

“Even though we won’t be chasing a WORCS championship next year, our life will not be slowing down by any means. Nor will we be leaving the world of off-road racing,” Kroi’s mother Nicole said.

He’s also currently completing his hunter’s safety course, hoping to start hunting in 2026 — another challenge he’s excited to take on with the same mindset he applies to racing.

Fear, focus, and the joys of racing

For Kroi, racing isn’t just about speed or podiums — it’s about confronting fear and pushing personal limits.

“I am excited and afraid on the track. When I’m racing against someone as good or better than me, I feel a full-on ‘let’s do this’ competitive mindset. But when I’m done, I feel pride in myself for conquering my fears and finishing my goals. I love making it on the podium!”

He describes the thrill of racing as a pure rush of joy, whether going faster, jumping higher, or navigating tricky corners. At the same time, he’s aware of the risks: crashing, overshooting jumps, or hitting corners too hard. Safety gear helps, but it doesn’t eliminate the challenge — which is part of what makes the sport exciting for him.

“Fear is normal, just like failing. But if you let that stop you, that’s how you become a failure,” Kroi said. “Never let something control you. If you face your fears and your failures, you will always be in control.”

Inspiration beyond racing

Kroi knows his story inspires other kids with apraxia — he’s recognized in town and the racing community by strangers who read about his achievements in articles.

That directly motivates him to share his mindset and push others to overcome their own adversities.

“Life is hard. Something hard is a challenge. Overcoming a challenge is an adventure, with small achievements. Like a plaque on a WORCS podium,” Kroi says. “But the more achievements you make come true, the more you achieve your ultimate reward: your dreams.”

Kroi believes most in competing with yourself, improving every day, and celebrating personal victories.

His goal isn’t just to win races but to show that facing fear, staying persistent, and embracing challenges can lead to success in any part of life.

Contact Jacob Powers at jpowers@pvtimes.com. Follow @jaypowers__ on X.

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Motorsports

Daily Schedule Released For 2026 Tulsa Shootout

Published

41 minutes ago

December 24, 2025

Your Sports Nation

It’s the most wonderful time of the year in Tulsa, Oklahoma. Two action packed weeks of racing in The Sooner State kicks off with the 2026 Tulsa Shootout, which begins December 29 and concludes January 3 inside the SageNet Center.

With a record-breaking number of entries (1,939 and counting), event officials recently released a tentative daily schedule for the six days of racing in Tulsa.

This year’s schedule has been adjusted to include a full day of practice on Monday, December 29 prior to the start of heat racing on Tuesday, December 30. Adjustments to the schedule have also allowed on-track action for the Junior Sprint division to be held earlier in the day.

“Those poor kids last year, when we had a couple days run long, it was forcing parents to wake their kids up to race, and as a parent, that really bothered me and knew that was something we needed to fix, so with the way were able to move things, I feel like this will be better not just for those teams, but everyone as a whole,” stated Tulsa Expo Raceway Chief of Operations, Matt Ward.

The tentative daily schedule for this year’s Tulsa Shootout can be viewed below. All six days of the 2026 Tulsa Shootout will be streamed live on FloRacing.

2026 Tulsa Shootout Daily Schedule

Joe’s Racing Products Stock Non-Wing E-Mains

Joe’s Racing Products Stock Non-Wing D-Mains

Joe’s Racing Products Stock Non-Wing C-Mains

Joe’s Racing Products Stock Non-Wing Qualifiers

Flying A Motorsports Junior Sprints Qualifiers

Hyper Racing Non-Wing Outlaw Qualifiers

K&B Motorsports Restricted Qualifiers

Sawyer Chassis Winged Outlaw Qualifiers

JST Motorsports A-Class Qualifiers

Sawyer Chassis Winged Outlaw D-Mains

Sawyer Chassis Winged Outlaw C-Mains

FRIDAY, JANUARY 2

SageNet Center Opens: 7:00am

Engine Heat: 8:15am – 8:20am

Racing: 9:00am

Hyper Racing Non-Wing Outlaw E-Mains

Hyper Racing Non-Wing Outlaw D-Mains

Hyper Racing Non-Wing Outlaw C-Mains

Flying A Motorsports Junior Sprints C-Mains

Flying A Motorsports Junior Sprints B-Mains

K&B Motorsports Restricted C-Mains

K&B Motorsports Restricted B-Mains

JST Motorsports A-Class E-Mains

JST Motorsports A-Class D-Mains

JST Motorsports A-Class C-Mains

SATURDAY, JANUARY 3

SageNet Center Opens: 7:00am

Racer’s For Christ Service: 7:30am

Engine Heat: 8:15am – 8:20am

Racing: 9:00am

Joe’s Racing Products Stock Non-Wing B-Mains

Hyper Racing Non-Wing Outlaw B-Mains

Sawyer Chassis Winged Outlaw B-Mains

JST Motorsports A-Class B-Mains

OPENING CEREMONIES, PARADE OF STATES

Joe’s Racing Products Stock Non-Wing LCQ

Hyper Racing Non-Wing Outlaw LCQ

K&B Motorsports Restricted LCQ

JST Motorsports A-Class LCQ

Sawyer Chassis Winged Outlaw LCQ

Joe’s Racing Products Stock Non-Wing A-Feature

Flying A Motorsports Junior Sprints A-Feature

Sawyer Chassis Winged Outlaw A-Feature

K&B Motorsports Restricted A-Feature

JST Motorsports A-Class A-Feature

Hyper Racing Non-Wing Outlaw A-Feature

**Schedule is subject to change without notice. Any updates will be posted to http://www.tulsashootout.com.

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Motorsports

IHRA Watercraft Racing Series Launches in 2026

Published

56 minutes ago

December 24, 2025

Your Sports Nation

The International Hot Rod Association (IHRA) today announced the launch of the IHRA Pro Watercraft Racing Series, a new professional personal watercraft racing championship set to debut in 2026.

Featuring both stand up and runabout competition, the series is designed to usher in a new era of professional watercraft racing by delivering elevated competition, increased visibility, and meaningful opportunities for racers.

The IHRA Pro Watercraft Racing Series will be integrated into select IHRA Offshore Powerboat Racing Series events, creating action packed race weekends and a premium on water experience for fans, racers, and partners alike.

Backed by strong industry interest, experienced leadership, and a $250,000 prize pool, the series is being built with a racer first mindset and a long-term commitment to growth and sustainability.

“Personal watercraft racing has reached a point where it is ready for something new,” said Thomas Covington, who oversees overall strategy and commercial operations for the series. “Racers are looking for a clear vision and a professional platform they can believe in. By aligning this series with major offshore events, increasing exposure, and putting real prize money on the line, we are creating a foundation that can elevate the sport and open the door for future expansion.”

The series is being developed by a leadership team with deep roots in motorsports and firsthand experience in professional racing, operations, and athlete development. Legendary racer Dustin Farthing will serve as Managing Director, bringing credibility, insight, and a racer driven perspective to the championship.

“This series is being built by racers, for racers,” said Farthing. “We are focused on raising the standard across the board, from competition format and event execution to prize money and visibility. This is about giving athletes a series they can be proud to compete in and helping push the sport forward.”

IHRA leadership emphasized that this announcement marks the first step in a broader, long-term investment in professional watercraft racing.

“IHRA has always been committed to growing motorsports and creating new opportunities for racers,” said Darryl Cuttell, Owner of IHRA. “Personal watercraft racing has tremendous potential, and this series represents our commitment to investing in the sport, building a stronger platform, and delivering first class competition and fan experiences.”

While specific event details will be announced in the future, planning and outreach efforts are already underway with racers, promoters, sponsors, and international partners. The IHRA Offshore Powerboat Racing Series schedule will be announced in the very near future, with the Pro Watercraft Racing Series integrated into select offshore events as part of that rollout. The IHRA Pro Watercraft Racing Series will also feature comprehensive live streaming and digital coverage to ensure global access for fans and stakeholders.

The IHRA Pro Watercraft Racing Series represents a significant step forward for professional personal watercraft racing and signals a clear vision for the future of the sport.

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Motorsports

IHRA Buys Popular Memphis Race Track

Published

1 hour ago

December 24, 2025

Your Sports Nation

FAIRFIELD, Ohio — The International Hot Rod Association has officially completed the acquisition of the historic motorsports facility formerly known as Memphis International Raceway and Memphis Motorsports Park.

The sale of the multi-purpose Millington, Tenn., facility closed on December 23.

Originally opened in the late 1980s, the facility has played a significant role in American motorsports history.

It has hosted major drag racing events and national touring series and was, at one point, sanctioned by IHRA, hosting IHRA-sanctioned drag racing events during that time. With the property now under IHRA ownership, the acquisition represents a full-circle moment that reconnects the track’s past with a renewed vision for its future.

The facility has long contributed to tourism and economic activity in Millington and Shelby County. Under IHRA ownership, it will operate as a multi-use destination supporting drag racing, stock car competition, grassroots motorsports, and other large-scale events that engage the broader community and region.

“This investment honors the legacy of Memphis Motorsports Park while positioning it for a strong future. IHRA’s acquisition reflects confidence in our region and creates new opportunities for tourism, local businesses, and fan experiences.” said Mayor Paul Young, City of Memphis.

“As the Commissioner for District 1, I am thrilled about IHRA’s acquisition of Memphis Motorsports Park. This investment strengthens our local economy, puts world-class racing back on solid ground, and gives our families and young people a safe, exciting place to create memories for years to come. Having a national organization like IHRA committed to the long-term success of this historic facility is exactly the kind of partnership Shelby County needs.” said Amber Mills, Shelby County Commissioner, District 1, Shelby County Government.

“Memphis Motorsports Park has long contributed to tourism and economic activity in Millington and Shelby County, and IHRA’s acquisition represents a positive step forward for the facility and the community. This investment supports the continued use of the track as a regional destination while creating opportunities for local businesses and future growth. The Millington Area Chamber of Commerce looks forward to working with IHRA as this next chapter takes shape.” said Chris Thomas, Executive Director, Millington Area Chamber of Commerce.

“This is a special place in American motorsports,” said Darryl Cuttell, CEO of IHRA. “This facility has a deep history in drag racing and stock car competition, and our goal is to honor that legacy while building a strong, sustainable future. We are committed to bringing meaningful racing back to this property while expanding its role as a destination for a wide range of events that serve racers, fans, and the surrounding community.”

“This acquisition represents more than reopening a racetrack,” said Leah Martin, President of IHRA. “It is about restoring opportunity for racers, families, and the community. This facility aligns with IHRA’s racer-first vision and our commitment to grassroots motorsports, while also allowing the property to support diverse uses that strengthen its year-round impact.”

“Memphis Motorsports Park holds a special place in our hearts,” said Daniel Horton, Assistant Director of the IHRA Stock Car Series. “Bobby Hamilton won the 2004 Craftsman Truck Series race here in a truck built by Tim and with Danny as the crew chief. With the facility now under the IHRA umbrella, we can give grassroots racers a chance to compete where legendary drivers such as Kevin Harvick, Randy LaJoie, and the late Greg Biffle have won. We are extremely excited to bring stock car racing back to Memphis and continue the legacy of this iconic track.”

In the coming days, IHRA will begin facility improvements and operational preparations. Fans and community members are encouraged to follow IHRA across its social media platforms for updates and behind-the-scenes coverage as revitalization efforts get underway. Further announcements regarding schedules and programming will be released in the near future.

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Motorsports

High-Stakes Speed: How Gambling Capital Fuels Motorsports

Published

1 hour ago

December 24, 2025

Your Sports Nation

From Pit Lane to Payouts: How Online Gambling Money Fuels Modern Motorsports

Motorsports can be genuinely called the multimillion industry. The current market valuation exceeds $6,689.6 million. By 2033, it is promised to reach $11,348.7 million due to the growing fanbase, streaming platforms, and digital media. A great number of investors have already been attracted to the niche due to the promise of the required research and development cycles. However, traditional “blue-chip” automotive and consumer brands cannot always satisfy the needs of the team, so motorsports companies are aggressively seeking alternative capital investments, such as the casino and sports betting industries.

This article explains how casino sponsorship has become an integral part of motorsport economics and what has changed for fans, teams, and general regulations.

Lots of things have changed since the motorsports niche began its collaboration with the gambling industry.

First, it preserves the required demographic focus. According to the 2025 research, 33% of F1 fans under 35 years old are more likely to watch the race if they deal with pre-race or live betting. As the sport is recognised globally, the number of online bettors is also growing progressively, bringing more high-value bettors for bookmakers. Besides, this sport is based on the last-minute decisions and high speed that perfectly fit online bettors.

Second, an increasing number of betting companies are now investing in the motorsports business. These are the differences between the blue chip and gambling investors’ goals.

Feature	Legacy sponsors	Gambling sponsors
Goal	Preserve the brand prestige and B2B networking	Increase the direct user conversion and traffic flow/ app download
How activated	Luxury hospitality, technical collaboration	In-play odds, exclusive bonuses, “micro-bets”
Contract Style	Multi-year, stable, lower annual growth	High-value, often front-loaded, subject to regulation
Fan’s role	Experience of luxury	Direct participation

Finally, gambling sponsorship stability allows top teams to advance their technical equipment and professional skills, while midfield teams get the “floor” funding needed to survive against top-tier constructors like Ferrari or Mercedes.

The relationship between racing and wagering has evolved from trackside bookmakers to deep corporate integration.

Title sponsorships, car liveries, and even junior driver academies now routinely depend on advertising budgets originating in the online casino and sports betting sector, blurring lines between fan engagement and wagering exposure across continents. Confirmed by Citeulike.org through longitudinal sponsorship tracking, this capital flow quietly reshapes team hierarchies, calendar politics, and broadcast narratives throughout the global motorsport ecosystem and governance.

Historical Context: From Tobacco to Tech to Gambling

The evolution of racing liveries reflects the changing tides of global regulation and sponsorship.

The Tobacco era (1970s–80s): Tobacco brands funded the motorsport’s first era of massive growth. Their investments were significant for both the improvement of track safety and drivers’ salaries.
Digital boom and alcohol brands (1990s-2000s). Due to health-related problems, tobacco sponsorship was technically banned, so the gap was filled with alcohol brands (Martini, Johnnie Walker, etc.) and technological giants (Microsoft, HP, and others).
The tech/crypto surge (2010s–2022): Digital platforms and crypto exchanges briefly dominated, but market volatility led to a search for more stable “vice” capital.
The gambling dominance (2023–Present): With the liberalization of sports betting in the U.S. and the rise of crypto-casinos, gambling brands now account for an estimated 70% of teams having at least one betting partner.

So, gambling sponsorships are now filling the gap. Teams benefit as gambling brands are willing to pay a premium for the rights to use real-time racing data—a revenue stream that didn’t exist in previous eras. Due to that, bookmakers can accept live bets and adapt odds simultaneously.

Where the Money Goes Inside Racing Teams

Betting capital isn’t just for marketing. The purpose goes beyond that.

Investment in infrastructure: Multi-year deals allow teams to take out loans for major capital expenditures, such as building new state-of-the-art simulators or factory wings, using the guaranteed sponsorship income as collateral.
Logistics & personnel: With a 24-race calendar, logistics costs (airfreight, hospitality, and trackside operations) have ballooned to over $50 million annually for top teams. Furthermore, this capital allows teams to protect their “human assets” by paying the competitive salaries required to keep elite aerodynamicists from being poached by rivals.
Junior programs: Brands are now funding F2 and F3 driver seats, effectively betting on the future stars of the sport.
Competitive parity: For smaller teams, these massive checks allow them to operate at the cost cap, closing the gap with “factory” teams.

Fan Engagement and Data Monetization

The integration of wagering has moved beyond simple stickers on a car. In 2025, Formula 1 appointed ALT Sports Data as an official partner to develop real-time predictive analytics and “micro-market” solutions for bettors. Moreover, live broadcasts now frequently integrate tire wear and pit strategy data with real-time betting odds, turning a passive viewing experience into an interactive one.
Yet, there are ethical concerns that center on the “normalization” of wagering for younger audiences, who are frequently exposed to high-volume betting branding during family-oriented broadcasts. All this can blur the line between sports fandom and gambling. It can give birth to a new generation of bettors through data-driven micro-targeting and the deceptive illusion of “skill-based” wagering.

Regulatory Pressure and Governance Challenges

Even though sponsorship is the key player in motorsport development, many countries ban betting ads, imposing massive fines for violations. That’s why teams now employ “compliance-flexible” branding, often swapping gambling logos for sister brands. Such a tendency is associated with the rise of gambling addiction. Teams simply refuse to advertise bookmakers to protect vulnerable viewers as advertising often leads to a constant tug-of-war between commercial interests and social responsibility.

Risks to Reputation and Integrity

The “normalization” of gambling in a sport with a growing youth audience has led to significant backlash. 2025 surveys show that while 76% of fans feel sponsors “enhance” the sport, a vocal minority is concerned about the gamification of a high-risk sport. That’s why series now employ independent monitors to track betting patterns and protect against any perception of match-fixing or technical manipulation.

Conclusion

Gambling capital has become a structural necessity for modern motorsports. It provides the financial sustainability required to host 24-race global calendars. However, as regulations tighten, teams must decide if the high-stakes payouts are worth the rising reputational and legal risks. So, track sponsorship dynamics to better understand the future of racing.

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Motorsports

Verstappen Racing Announces Partnership with Mercedes

Published

3 hours ago

December 24, 2025

Your Sports Nation

After testing a Mercedes GT3 car at Estoril and being happy with its performance, Max Verstappen Racing has announced a multi-year collaboration with Mercedes-AMG Motorsport, starting next year. Verstappen Racing will continue in the 2026 GT World Challenge Europe powered by AWS, which, with the new program, highlights the next chapter in the Verstappen Racing project.

F1 driver Max Verstappen testing Mercedes GT3 cars at Estoril

Stefan Wendl, Mercedes-AMG Customer Racing said: “We are delighted that Verstappen Racing has chosen to field a Mercedes-AMG GT3 in the GT World Challenge Europe. With 2 Seas Motorsport, the project is supported by a highly experienced team that has already achieved numerous successes and championship titles with our car. Accordingly, we are very pleased about this extremely ambitious and promising project, as well as about another high-caliber entry in both the Sprint and Endurance programs of the GT World Challenge Europe.”

Chris Lulham will continue in 2026 with his racing program in the GT World Challenge Europe Sprint Cup (GT World Sprint), marking Chris’s second pursuit in the series, where he will be partnered by his new Verstappen Racing teammate Daniel Juncadella. The 34-year-old Spanish driver has a lot of experience, also racing in a Mercedes-AMG GT3, to bring to the team. The pair will share the car, run by the 2 Seas Motorsport team, in the five rounds of the sprint championship, racing on some of the most iconic and historic circuits in Europe.

Chris Lulham explained: “It is really exciting to continue racing in the GT World Challenge Europe, now with a new teammate and new car. I have learned and experienced a lot in my first year of GT3 racing, and it’s an unbelievable opportunity to now be able to work with such professionals as Mercedes-AMG Motorsport and Daniel. I can’t wait to get started.”

Daniel Juncadella said: “I’m excited to be partnering up with Chris in the upcoming GT World Challenge Europe season and thankful for Verstappen Racing to be partnering up with Mercedes-AMG Motorsport. With the input that Max brings to the table, it’s a really strong project.”

Verstappen Racing will also continue supporting an entry into the highly competitive GT World Challenge Europe Endurance Cup (GT World Endurance). Chris Lulham and Daniel Juncadella will share the cockpit of the Mercedes-AMG GT3 with AMG Performance Driver Jules Gounon (French, age 30), across the five rounds of the highly anticipated GT World Endurance championship, which includes flagship races such as the 24 Hours of Spa.

Jules Gounon, Mercedes-AMG Performance Driver said: “As I have worked for years with Mercedes-AMG, it is just great to now continue to build on that experience, together with Verstappen Racing, Chris and Dani. It is a fantastic project that has all the ingredients to make it a success. I look forward to working together.”