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For more than a century, Las Vegas has been synonymous with gambling. But amid a growing population and rapid legalisation of gambling across the US, one of the ways Vegas is adapting is by transforming itself into a sports powerhouse. This comes at a time when gambling’s share of US tourism revenue is dwindling, despite […]

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For more than a century, Las Vegas has been synonymous with gambling. But amid a growing population and rapid legalisation of gambling across the US, one of the ways Vegas is adapting is by transforming itself into a sports powerhouse.

This comes at a time when gambling’s share of US tourism revenue is dwindling, despite growing on a top-line basis. Among casinos in Clark County (home to the Vegas metro area) that grossed at least $1m in gaming revenue in fiscal year 2024, gaming accounted for a 34.2% share of total revenue versus 61.5% in 1990. Room revenue increased its share the most during this time, along with increases in areas like food and beverage sales. Data from the Las Vegas Convention and Visitors Authority (LVCVA) also suggest growing spending on sports and other entertainment.

“It’s not lost upon us that Vegas is slowly but surely attracting many more dollars of non-gaming as it is gaming,” says Soo Kim, chairman of entertainment company Bally’s Corporation.

Amid this spending shift, Bally’s is currently planning a new development that will replace the now-demolished Tropicana casino, with sports at the centre.

Along with its landlord Gaming and Leisure Properties, Bally’s assigned nine of the 35 acres on-site to the Athletics, a Major League Baseball team in the process of moving to Vegas.

When we pencilled out what I would call a traditional casino resort, we couldn’t make the numbers work

Soo Kim, chairman of Bally’s Corporation

As part of the move, the A’s — as they are known — are building a state-of-the-art $1.75bn ballpark. Surrounding it, Bally’s will build a new resort, potentially in three phases, with up to 3000 rooms. However, this development will likely differ from what is typical in Vegas, according to Mr Kim.

“When we pencilled out what I would call a traditional casino resort, sort of on the pathway of Resorts World or Fontainebleau, we couldn’t make the numbers work,” he explained.

In determining what to build, Mr Kim notes that Bally’s has observed a trend of stadiums and arenas around the country integrating retail entertainment districts — for example, The Battery Atlanta next to the Braves’ baseball stadium — with the games driving traffic. Bally’s is leaning into that model, says Mr Kim.

“There will still be hotel rooms, there will still be a casino, there will still be an events space. But the emphasis is actually on the retail entertainment district rather than a straight casino,” he explains.

In addition to other sports venues providing a blueprint, Mr Kim points to a new retail and dining development nearby on the Strip called BLVD.

“BLVD is very inspirational in just the basic concept that there you have a Stripfront property that is generating economic return for its investors and owners without a casino,” says Mr Kim.

The A’s and Bally’s developments are only part of the growing sports scene in Vegas. Some sports, such as boxing and Nascar, have a more established history in Vegas, but none of the four major US professional sports leagues did until the Golden Knights, a National Hockey League expansion team, took the ice in 2017. 

The following year, a Women’s National Basketball Association franchise relocated to become the Las Vegas Aces. The National Football League (NFL) then made its mark when the Raiders moved to Vegas in 2020, although that first season was played without fans in attendance, due to the Covid-19 pandemic.

For fiscal year 2022, sporting events generated more than $1.8bn in direct output in the Vegas area from out-of-town visitors, according to University of Nevada, Las Vegas (UNLV) estimates. While earlier data like this is limited, LVCVA surveys find that among those spending on sporting events in Vegas, the average amount spent jumped from $129.16 in 2019 to $357.06 in 2024.

Granted, the proportion of Vegas visitors coming primarily for sporting events has been low; just 2% said that was the main purpose of their trip in 2024. 

Going forward, Vegas may need to rely on sports even more, considering the potential for a tourism slump

Still, several signs point to sports being additive to the economy. For example, Vegas got a boost from hosting the Super Bowl in February 2024, as suggested by the February 2025 12% year-over-year drop in visitors and a 25% decrease in the average room rate.

Going forward, Vegas may need to rely on sports even more, considering the potential for a tourism slump. 

Although 2024 visitor numbers nearly hit pre-pandemic levels, issues such as tariffs, stock market volatility and the federal government’s posturing towards non-US citizens might be contributing to a travel slowdown, both domestically and internationally. For the 12 months to June 2026, LVCVA projects a 5% decrease in room tax revenue.

So, current and future sports teams could help drive the local economy.

In addition to the direct spending impact, there is a marketing impact and other indirect benefits from professional sports, says Steve Hill, chairman of the Las Vegas Stadium Authority and president/CEO of the LVCVA.

For one, building the Allegiant Stadium for the Raiders has enabled Vegas to host bigger and different types of events than it has in the past, says Mr Hill. 

There are also some natural partnerships, such as with the LVCVA sponsoring the Aces’ players to essentially act as social media influencers promoting Vegas, explains Mr Hill. This deal comes at a time when women’s basketball is exploding in popularity, to the point where the Aces are considering upsizing their arena, he says.

Hylo Park will include indoor and outdoor sports facilities, along with an on-site hotel and several other amenities

Outside of the professional leagues, a new sports-centred project called Hylo Park is under way in North Las Vegas. There, California-based Agora Realty & Management is investing approximately $380m to turn two former casinos that closed during the pandemic into a new community that will include an Olympic village of sorts to host events such as youth sports tournaments. The site already includes an ice rink left from one of the former casinos, where the Golden Knights now manage a variety of youth and amateur programmes. 

With an expected completion by the first quarter of 2027, Hylo Park will include other indoor and outdoor sports facilities, along with an on-site hotel, and several other amenities such as a grocery store and restaurants that will also serve an adjacent residential development from Lennar Homes of 393 new single-family homes.

“It’s going to be very unique and all-encompassing,” says Terri Sheridan, director of economic development for the City of North Las Vegas.

The city projects that Hylo Park will add around 1200 new jobs. “Being able to bring jobs back to the area is great news, along with the overall investment in an area that had sat vacant for several years,” says Ms Sheridan.

Beyond events, sports can support complementary industries. For example, Hylo Park will include a youth sports academy that includes training and physical therapy services.

In addition to health-related areas, sports can also support sectors like media and gaming, adds Mr Hill. 

Although gaming’s share of the economy might be lower, there’s a natural synergy with sports that can help Vegas grow. For example, DraftKings opened a 90,000-square-foot, tech-focused office in Vegas for more than 1000 employees in 2023.

Plus, pro sports can provide a powerful signal to other companies to come to Vegas, such as for tradeshows, explains Mr Hill.

When a league like the NFL “says we’re going to be a part of your community, it makes a statement to people, even those who are not NFL fans, that Vegas is mature, Vegas is a professional city, it’s a global city,” he says.

Jake Safane is a freelance contributor based in the US

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Community organizations team up to bring awareness to youth violence in Fort Wayne with “Don’t Shoot, Hoop” event

FORT WAYNE, Ind. (WPTA) – Community organizations teamed up to bring awareness to youth violence Friday, and they’re doing it with a slam dunk! The Boys and Girls Clubs of Fort Wayne is taking a new approach to bring awareness to the issue of youth violence. It is playing the classic game of basketball with […]

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FORT WAYNE, Ind. (WPTA) – Community organizations teamed up to bring awareness to youth violence Friday, and they’re doing it with a slam dunk!

The Boys and Girls Clubs of Fort Wayne is taking a new approach to bring awareness to the issue of youth violence.

It is playing the classic game of basketball with a “Don’t Shoot, Hoop” event.

“Through sports, we give them a gateway to just come here and engage with others, not be in the streets,” said Jalik Jelks, Athletic Director at Boys and Girls Clubs of Fort Wayne.

Teens from all over the area made their way to the organization’s gym.

“The Boys and Girls Clubs is really great to come to,” said Giahnni Sparks, a member of the organization. “You kinda get to do everything.”

The Boys and Girls Clubs of Fort Wayne teamed up with other community organizations focused on the younger generation, including City Life and Youth For Christ.

There was even a special appearance by Mayor Sharon Tucker.

“I wanted to come in tonight to show my support and not only for the non-profits, but to also show my support for the kids,” said Tucker.

So far this year, when it comes to homicides in Fort Wayne, 14 teenagers, 18 and under, have been involved as either a suspect or a victim.

The “Don’t Shoot, Hoop” event will return to the Boys and Girls Clubs of Fort Wayne on Friday, August 1, from 9 to 11 p.m.



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What You Need to Know – SportsTravel

This webinar will take place Tuesday, August 19, at 2 p.m. ET. To register, click below: Webinar Description: Youth sports proved their sustainable power during the pandemic and their rise only continues. But what does your event and destination need to be aware of that to position your organization for further success? In this webinar, […]

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This webinar will take place Tuesday, August 19, at 2 p.m. ET. To register, click below:

Webinar Description:

Youth sports proved their sustainable power during the pandemic and their rise only continues. But what does your event and destination need to be aware of that to position your organization for further success? In this webinar, join the president of one of the nation’s largest youth sports organizations, an industry veteran of events large and small, and a destination leader who has found success attracting events in a roundtable discussion of where the youth sports industry is headed. And come prepared with your own questions to make sure you are staying on top of where the industry is going next.

 

Participants:

Glen Allen
Vice President of Sports and Entertainment
Visit Lauderdale

Glen Allen joined Visit Lauderdale in 2023 as the vice president of sports and entertainment. He has over 14 years of experience in sports tourism, having previously worked with the Palm Beach County Sports Commission and Central Florida Sports Commission (now Greater Orlando Sports Commission). In his current role, he oversees the sports and entertainment department, which features four teammates whose role is to recruit, develop and cultivate event opportunities for Broward County. He also leads Visit Lauderdale’s efforts with developing sports marketing partnerships with opportunities including the Florida Panthers, Wolverhampton Wanderers and Meyer Shank Racing among others.


Megan Ditchman

Business Development Senior Manager
Global Sports Experiences

Megan Ditchman has 14 years of experience in soccer event management, currently serving as business development senior manager for Global Sports Experiences. She previously worked 13 years for Elite Tournaments in a variety of roles including senior vice president of marketing and partnerships. Throughout her career she has worked on youth events and professional match promotion, organizing international events for world class brands and creating unforgettable experiences for teams and fans alike.
 

Jo Mirza
President
AAU

Jo Mirza, the 49th president of the Amateur Athletic Union (AAU), has dedicated more than five decades of service to the AAU at the local, national and international levels. Mirza got his start in AAU as an athlete in the sport of karate in 1972, competing in the Central AAU Association (now District), though he’s been a student of martial arts since 1967. His roles with the AAU have been many throughout the years, including AAU Karate National Chair, District AAU Governor (Central and Florida Gold Coast), and District Lieutenant Governor (Central) as well as instructor, official, and dedicated volunteer. In 1987, President Mirza was recognized for his many efforts on behalf of the AAU Karate program, winning election as AAU Karate National Chair and being named the AAU Junior Olympic Games Karate Chairman, positions he has held ever since. He has been a member of the AAU Board of Directors since 1994.

Moderator:
Matt Traub
Editor
SportsTravel

Matt Traub is the editor for SportsTravel, focusing on the magazine’s content, digital and social media strategies. Before joining SportsTravel in 2019, he worked in sports departments at several newspapers across the United States, most recently as the assistant sports editor at the Salt Lake Tribune. Under his leadership, the organization grew digital audience around the region’s most-loved topics: the Olympics, the Utah Jazz and college football. He also was in charge of sports departments at newspapers in New York, Pennsylvania and South Carolina that were repeatedly recognized by the Associated Press Sports Editors as a Top 10 section nationally with coverage of everything from the Little League World Series to Southeastern Conference football.
 

Sponsored by:

 



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Mercy Names Gouge Head Team Physician at Lindenwood

Mercy,  one of the 15 largest U.S. health systems and named the top large system in the U.S. for excellent patient experience by NRC Health, serves millions annually with nationally recognized care and one of the nation’s largest and highest performing Accountable Care Organizations in quality and cost. Mercy is a highly integrated, multi-state health care […]

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Mercy,  one of the 15 largest U.S. health systems and named the top large system in the U.S. for excellent patient experience by NRC Health, serves millions annually with nationally recognized care and one of the nation’s largest and highest performing Accountable Care Organizations in quality and cost. Mercy is a highly integrated, multi-state health care system including 50 acute care and specialty (heart, children’s, orthopedic and rehab) hospitals, convenient and urgent care locations, imaging centers and pharmacies. Mercy has over 1,000 physician practice locations and outpatient facilities, more than 5,000 physicians and advanced practitioners and more than 50,000 co-workers serving patients and families across Arkansas, Illinois, Kansas, Missouri and Oklahoma. Mercy also has clinics, outpatient services and outreach ministries in Arkansas, Louisiana, Mississippi and Texas. In fiscal year 2024 alone, Mercy provided nearly half a billion dollars of free care and other community benefits, including traditional charity care and unreimbursed Medicaid.



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Youth football helmet standards finalized at Kansas City meeting

KANSAS CITY, Mo. (KCTV) – For the first time ever, the top safety agency in sports is weighing in on what will keep kids below the high school level safe when playing football. It’s the answer a lot of families have been looking for. The National Operating Committee on Standards for athletic equipment or NOCSAE, […]

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KANSAS CITY, Mo. (KCTV) – For the first time ever, the top safety agency in sports is weighing in on what will keep kids below the high school level safe when playing football.

It’s the answer a lot of families have been looking for.

The National Operating Committee on Standards for athletic equipment or NOCSAE, finalized football helmet standards, specifically for players ages nine through twelve, and sometimes up to fourteen.

Their discussion continued at a Friday afternoon meeting at the Loews Hotel.

Its criteria include:

  • Designed for youth players below the high school level.
  • Tailored to the unique risk exposures of this age group, including frequency, type, location and magnitude of head impacts, which are influenced by player age, size, speed and coordination.
  • For helmets tested on small headforms, helmet mass cannot exceed 3.5 pounds, including all accessories, attachments and facemask.
  • Addresses injury thresholds and impact energies specific to youth football.
  • Rotational acceleration during testing cannot exceed 5,000 rads/s² (radians per second squared).
  • Testing is with a lighter pneumatic ram.

Overall, it addresses the unique risk exposures for this age group, which members of the committee said face different risks.

For the first time ever, the top safety agency in sports is weighing in on what will keep kids...
For the first time ever, the top safety agency in sports is weighing in on what will keep kids below the high school level safe when playing football.(KCTV5/Ale Espinosa)

“Youths don’t sustain the amount of magnitude of impact as do adults. Most of the youth move pretty slowly compared to professional-level or even high school-level players. The impacts aren’t nearly as high,” said Dr. Robert Cantu, NOCSAE Vice President and Chair, NOCSAE Scientific Advisory Committee.

The NOCSAE performance standard for youth football helmets (ND006) is designed specifically for players below the high school level. The new standard directly addresses unique risk exposures for youth football players, which differ significantly from those at or above the high school level.

The primary differences in exposure at the youth level include the frequency, type, location and magnitude of head impacts. All these factors are influenced by the player’s age, size, speed and coordination.

Mike Oliver, Executive Director Emeritus, said he played football at those ages. While they do not encourage tackle football for kids in that age group, he said his agency has been working and testing the technology to ensure its accuracy.

“I played at that age. I started playing at that very age. I got my helmet at Sears I have no idea what it meant. But there’s another aspect for me which is important. That is, that’s the largest group of kids playing tackle football,” he said. “Their bodies aren’t as mature. You want to limit how heavy the helmet can be. The way they hit their heads is different.”

The agency said to allow time for manufacturers to develop youth helmets that meet the standard, their standards committee set an effective date of March 1, 2027, for ND006.



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Arlene Clark, Vancouver’s ‘Grandma Tennis’ and namesake of youth tennis scholarship fund, dies at 88

Arlene Clark, second from left, speaks during a court dedication ceremony in her honor at the Vancouver Tennis Center on Monday, June 9, 2025. For several decades, Clark has been a key figure in the local tennis community as a player, coach and founder of a scholarship that has provided tennis opportunities to hundreds of […]

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Arlene Clark, known to many in Vancouver as “Grandma Tennis,” passed away on July 16. She was 88.

The Arlene Clark Scholarship Fund has aided many young tennis players at the Vancouver Tennis Center, and on June 9, VTC’s Court 5 — the most prominent court at the facility — was renamed in Clark’s honor. She was in attendance for the dedication.

“For over 50 years, Arlene served as a teacher, coach and mentor — shaping generations of players with her passion, integrity, and unwavering commitment to the game,” Pacific Northwest Tennis Centers posted Thursday on Instagram.

According to her obituary published Wednesday online at legacy.com, Clark was born on May 14, 1937, in Tacoma. She married Calvin Clark in 1960, and they eventually settled in Vancouver in 1968.

Clark taught chemistry and microbiology at Clark College while coaching and playing tennis at VTC. In her 72 years of tennis, she coached at Hudson’s Bay High School, Clark College and one year at the University of Portland.

As reported in The Columbian following the VTC tennis court dedication in June, Clark’s most significant impact began in 2000, when she started the effort that would become the scholarship fund that would help young players keep playing.

Clark told The Columbian in 2018 that attending college on scholarships in a time when society didn’t expect women to have such interests (she got her bachelor’s and master’s degrees) made her consider her own scholarship to help others.

“I kept thinking, ‘someday I want to give back because this has really changed my life,’ ” she said.

From humble beginnings, the fund grew and more than $50,000 in scholarship funds were distributed from 2006 through 2018.

The scholarship program has skyrocketed since 2019, when it became affiliated with the USTA Pacific Northwest section. In 2024, more than $30,000 was distributed to 219 youths who otherwise might not have given tennis a try.

“We are proud to carry this legacy forward at USTA Pacific Northwest,” PNW Tennis Centers posted on Instagram. “Arlene’s impact lives on in every player she inspired and every opportunity the scholarship provides.”

As Kevin Young, who served as Director of Tennis at Vancouver Tennis Center from 1996 to 2007, said back in June: “Arlene is a Clark County hero and VTC legend. Her tireless amazing contributions to kids, to tennis in general and to this place are immeasurable.”

Arlene is survived by her husband of 65 years Calvin, son Brian, daughter Debbie, and their families.

In lieu of flowers, consider donations through the USTA-PNW for the Arlene Clark Scholarships for Youth at Vancouver Tennis Center.

A celebration of life event will be held from 1-3 p.m., Saturday, Aug. 16, at the Heathman Lodge in Vancouver, 7801 N.E. Greenwood Drive.





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Drew Storen Gives Back to Brownsburg Baseball Through Youth Sports – Brownsburg – Towne Post Network

Post Views: 160 Photos by Amy Payne In 1999, Drew Storen moved to Brownsburg with his family and got involved in Little League. It was there his life took a turn that would spark a career, a passion for a nonprofit, and a new business. “I’ve always loved the game, but Brownsburg was a […]

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Post Views: 160

Photos by Amy Payne

In 1999, Drew Storen moved to Brownsburg with his family and got involved in Little League. It was there his life took a turn that would spark a career, a passion for a nonprofit, and a new business.

“I’ve always loved the game, but Brownsburg was a special place. It’s always been different. A team a year older than me and a year younger than me went to the World Series. It was a great group of talent and competition but also supportive parents, which is equally as important,” Storen said. “You played competitively against your buddies and then you came together to play against other teams.”

Storen went on to play for Brownsburg High School and was a member of the team that won the state championship in 2005.

Drew Storen on the mound for Brownsburg High School

“I think we were one of the first high schools with a fan section at baseball games. There was a great support system in the town. It’s really special and something you don’t see as much of anymore,” Storen said.

Right out of high school, the pitcher had opportunities in the Major League Baseball draft but chose to go to Stanford on a baseball scholarship and earn his degree in product design.

“I took the opportunity to get an education. I wanted baseball to be house money and not like my life depended on it, but after graduating, I was drafted to the Washington Nationals in 2009,” Storen said. “I went on to play for the Toronto Blue Jays, Seattle Mariners and Cincinnati Reds before I retired in 2020.”

As a relief pitcher in MLB, Storen was living his dream — though he said he doesn’t know how he ever made it.

“I was lucky enough to get up there and have a career. I always wanted to do it, but I just kept my head down and kept playing,” he said.

When the MLB chapter was over, he had the chance to explore other passions too — namely, the nonprofit Brownsburg Youth Sports program.

Storen serves as chairman of the Project Campaign Cabinet. They’re working on developing a new youth sports complex that will feature 10 baseball and softball fields on 60 acres of land on the northeast side of Brownsburg.

The plans include a community walking path and playground space and, eventually, fields for other sports in the community.

When a friend asked Storen to get involved, they were in the beginning stages — not sure if it was going to happen.

“I really think this is something Brownsburg needs, and I think we’re coming up short as far as space for youth sports. To me, we were losing what really put Brownsburg on the map,” he said. “But we’re moving forward now.”

Looking back, he’s grateful for the time he spent in Brownsburg and everything Little League and high school baseball did for him — and now, he’s giving back.

“It was always on the radar — figuring out how to replace at least the main diamond in Brownsburg. I remember playing at Arbuckle Park as a kid. The place was always packed and not just with parents but people who came to watch our games,” Storen said. “This isn’t about the big business side of baseball. It’s tradition. You don’t have to be a major leaguer. You can be a kid that wants to go out and play and learn the game and make lifelong friends along with life lessons and growth as a person. This is important.”

He’s quick to point out, the youth sports complex is for everyone. For Storen, it’s also about green space, parks and places for the community to gather.

“This is not just about a baseball diamond. It’s another park in the community. Everyone will benefit. The diamond got the conversation started, but it’s really about having a place to go to play,” he said.

Today, in addition to coaching his two sons and pouring his energy into the development of Brownsburg Youth Sports and the future sports complex, Storen is co-founder of Field of Dreams Whiskey Co.

It’s a combination of Storen’s love for baseball, whiskey — he’s collected rare bourbons throughout his career — and the 1989 movie starring Kevin Costner, “Field of Dreams.”

“I take corn from the ‘Field of Dreams’ movie site in Dyersville, Iowa, and make bourbon. I used my project design degree to create the logo and partnered with my best childhood friend from Brownsburg Little League and another best friend from MLB and started the company,” Storen said.

The area is currently undergoing changes to further entice movie buffs and baseball fans.

“They had an MLB game there in 2021 with the White Sox and the Yankees. Now, it’s been put on pause because they’re building a permanent stadium, so hopefully, we’ll have more games in the next couple of years,” he said. “The field has always been maintained, and we work with the local farmers to harvest what we need for the bourbon. It’s sort of like combining all of my passions into one.”

In the process of it all coming together, he hopes others — particularly youth — find the passion for baseball or youth sports in general that he has had over the years.

“It’s extremely important for kids to be able to play with their friends. I think youth travel ball has turned into a professional sport pretty quickly, and it cuts some of these kids off from a great game and great life lessons,” he said. “We don’t want anyone to be shut out.”

For more information about Brownsburg Youth Sports and the future sports complex, visit brownsburgsports.org. For more about Field of Dreams Whiskey Co., visit drinkfieldofdreams.com.



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