Sports
Five key trends in sports to watch out for in 2025


Where to look for the most important trends in sport
We’re living through a fundamental shift in how sport is watched, played, monetised and experienced. Fans have moved beyond the role of consumer; curating, participating and connecting to events more and more. This control and context are not an option anymore and are required for those who want to make an authentic impact and connection to relevant stakeholders.
At the same time, technology is advancing faster than strategies can keep up. AI, cloud workflows and data-driven production are unlocking new ways to engage. But they’re also creating complexity; more platforms, more formats, more choices to make.
And in that complexity, clarity is becoming the most valuable commodity in sport.
Infront Sports & Media’s report covers the latest trends in sport you cannot miss and is built to give rights holders, brands, broadcasters and organisers a clear, honest view of the latest developments in sports, and how to respond with purpose.
What’s driving the sports industry growth?
The Next Play 2025 identifies five connected trends reshaping the business of sport. Not theoretical, practical as they’re already underway. The smartest organisations are already adapting to them.
1. Smarter sponsorships: From posts to platforms
In a saturated content landscape, fans are tuning out generic messaging. Value beats visibility in the fight for attention. We explore how sponsorships are becoming ecosystems — with AI-led personalisation, regional relevance and emotional resonance built in.
2. Fan-first production: Customisation helping provide context
Younger fans want to watch and shape the experience in some manner. Camera angles. Native-language commentary. Creator-led watchalongs. A new baseline is being set when it comes to truly engaging with an event.
Cloud production and remote commentary are making custom content scalable. Meanwhile, AI overlays and modular feeds are letting broadcasters deliver personalisation without bloating budgets.
The spectacle of sport is now a group experience away from the stadium as well as within it.
3. Football: The commercial model is fragmenting
Not a surprising header, but it doesn’t make it any less true. Gen Alpha is coming; and they are watching TV less and less. To stay relevant, football must go beyond sponsorship and media rights and build multi-platform ecosystems that speak to how the next generation lives, plays and connects.
That means snackable content. Personalised match recaps. AI-informed fan targeting. And creators, influencers and direct-to-fan channels as well.
The value is no longer with who owns the rights, but the relationship.
4. Participation sports: Fitness is identity now
Fitness is becoming less of a solo pursuit and more of a lifestyle, a community and a digital habit.
The rise of hybrid training, AI-powered recovery tools and platforms like HYROX show how sport is blending digital and physical in ways that demand new thinking from brands.
To stay relevant, brands need to embed in the amateur athlete’s journey; from training and nutrition to tracking and recovery. Sponsorship that lives only on race day is already outdated.
5. AI in sports: Enhance the story, don’t replace it
It wouldn’t be a report in 2025 without a sprinkling of AI. But used badly, and the tech just adds more pointless noise. In the right manner it unlocks smarter targeting, real-time personalisation and scalable localisation. But AI can’t create meaning on its own. It needs human context, creative vision and emotional intelligence.
AI in sports needs to serve storytelling. Fans will work out who is using it to replace the authentic line.
Why Infront created The Next Play
Because this is what we live every day. Across our work in media rights, production, sponsorship and active lifestyle. We see how fast things are moving. We hear the questions from partners. And we understand the need for not just data, but direction.
The Next Play is how we help the industry make sense of the signals and respond with confidence.
It’s not a crystal ball. It’s a conversation starter. A provocation. A tool for strategy, backed by global insight and practical experience. We want to open up the dialogue and have these meaningful discussions about how sport futureproofs itself.
For anyone who works in sport — this is your next play.
Q&A on the 2025 trends in sport
What’s the biggest trend shaping sport right now?
Personalisation. Whether it’s content, sponsorship, or fitness, fans expect experiences that reflect their interests, language, and habits. Generic doesn’t cut it anymore.
Is AI going to take over sport?
Not quite — but it’s everywhere. The smart play is using AI to amplify human creativity, not replace it. That means better timing, targeting, and personalisation. But meaning still needs a human touch.
How are sponsorships evolving?
Sponsorship is shifting from “visibility” to “value.” Brands want ROI, not just logos. That means interactive formats, live engagement, and campaigns that live across ecosystems, not one-off moments.
How is Gen Alpha redefining football revenue streams?
They’re the future revenue driver — but only if you build direct, digital-first relationships now. That means gamified, mobile, and creator-led content, not old-school broadcasts and banner ads.
What is the future of participation sports?
They’re booming. From HYROX to community running clubs, fitness is now emotional, social, and digital. Brands that embed in these ecosystems — rather than just sponsor events — will lead.
Sports
Time, how to watch Final Four
Dec. 18, 2025, 6:07 a.m. ET
No. 1 seed Kentucky women’s volleyball will face off against No. 3 seed Wisconsin at the 2025 NCAA volleyball national semifinals on Thursday at T-Mobile Center in Kansas City, Missouri.
The matchup includes some heavy-hitters on both sides, with two AVCA Player of the Year finalists, half a dozen 2025 All-Americans and even the AVCA Freshman of the Year getting ready to go head-to-head.
Kentucky first-team All-American outside hitter Eva Hudson is up for player of the year after hitting .317 with 4.54 kills per set and 504 total kills this season. The senior leads Kentucky’s offense, which is hitting .295. Outside hitter Brooklyn DeLeye was also named to the first team after racking up a team-high 521 kills this year.
Wisconsin will turn to veteran Mimi Colyer. The senior outside hitter had 20 or more kills in nine matches this season, including 23 kills against No. 1 Texas in the Elite Eight and 27 kills against No. 2 Stanford in the Round of 16. Colyer was named to the AVCA first team and is a finalist for player of the year.

2025 FINAL FOUR: NCAA volleyball semifinal matchups, starters, X-factors
MORE: The 11 best NCAA volleyball players in transfer portal
Both teams have won a national championship in the past five years. Wisconsin won its first title in program history in 2021. Kentucky hoisted its NCAA national championship trophy in 2020.
Here’s everything you need to know about the second NCAA volleyball semifinal matchup:
When is Kentucky vs. Wisconsin volleyball?
No. 1 Kentucky (29-2) will face off against No. 3 Wisconsin (28-4) in the second semifinal match on Thursday, Dec. 18 at 9:00 p.m. ET at the T-Mobile Center in Kansas City, Missouri.
Kentucky vs. Wisconsin volleyball: Channel, streaming
- Date: Thursday, Dec. 18
- Time: 9:00 p.m. ET (8:00 p.m. CT)
- Location: T-Mobile Center (Kansas City, Missouri)
- Channel: ESPN
- Stream: The ESPN App, Fubo

Kentucky Wildcats starting lineup
Head coach: Craig Skinner
- 6 Kassie O’Brien | S 6-1 – Freshman
- 7 Eva Hudson | OH 6-1 – Senior
- 10 Kennedy Washington | MB 6-0 – Sophomore
- 11 Molly Berezowitz | DS 5-5 – Junior
- 12 Molly Tuozzo | L 5-7 – Junior
- 15 Lizzie Carr | MB 6-6 – Redshirt Junior
- 17 Brooklyn DeLeye | OH 6-2 – Junior
Wisconsin Badgers starting lineup
Head coach: Kelly Sheffield
- 1 Una Vajagic | OH 6-0 – Redshirt Sophomore
- 7 Kristen Simon | L 5-8 – Freshman
- 15 Mimi Colyer | OH 6-3 – Senior
- 17 Alicia Andrew | MB 6-3 – Redshirt Senior
- 24 Charlie Fuerbringer | S 5-11 – Sophomore
- 32 Grace Egan | RS 6-1 – Redshirt Sophomore
- 52 Carter Booth | MB 6-7 – Senior
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Sports
Volleyball Adds McCloskey to Beach/Indoor Rosters
Morehead, Ky. – Morehead State Volleyball announces the addition of Newport, Kentucky, native Riley McCloskey to the roster for MSU Beach Volleyball this Spring and indoor for the Fall 2026 season.
McCloskey, a 2025 graduate of Kentucky high school powerhouse Notre Dame Academy in Park Hills, Kentucky, spent the 2025 season at Memphis. The 6-1 outside hitter appeared in 18 matches for the Tigers making eight starts. McCloskey slugged 70 kills averaging 1.63 kills per set. She notched season highs with 10 kills and six digs against Rice on October 5.
“We are excited to welcome Riley to the Morehead State Volleyball family,” said Morehead State head coach Kyrsten Becker-McBride. “We were able to watch her a lot when she was high school, and I was always impressed with the way she competed. She brings her passion for volleyball to the court and knows what it takes to win.”
McCloskey missed her most of her senior campaign at Notre Dame in 2024 due to injury. In 2022, as a sophomore at Notre Dame, she was part of a Panda team that won the Kentucky state championship. In 100 sets played, McCloskey tallied 223 kills, posting a .259 hitting percentage.
In her junior season at Notre Dame in 2023, McCloskey appeared in 93 sets, smacking 245 kills averaging 2.6 kills per set, while posting a .266 attack efficiency and helping lead the Pandas to the Kentucky high school state championship match.
McCloskey joins the Eagles with definite ties to Morehead State. Her mother, the former Megan Hupfer, was a standout for the Morehead State women’s basketball team from 1992-1996. In her four seasons at MSU, she poured in 1,444 points averaging 13.6 points per game and ranks 14th on the MSU all-time scoring list. She sank 593 field goals in her career, ranking 10th in program history. She scored 30 or more points 35 times in her career and was a 50% shooter from the floor over her career.
McCloskey’s former prep coach is Leslie Litmer (formerly Schellhaas), who starred at Morehead State as a defensive specialist from 2010-13. Schellhaas is Morehead State’s all-time leader with 2,232 career digs and set MSU’s top-three season highs in program history for digs her final three seasons at Morehead State. She was named the Ohio Valley Conference Defensive Player of the Year in 2013 when she set the program record with 685 digs and helped lead the Eagles to their fourth consecutive OVC regular season championship and second OVC Tournament championship in three seasons.
Sports
Merritt’s heart: A second chance at life and the Nebraska volleyball connection that sparked a smile
OMAHA, Neb. — Little Merritt and big Merritt met Dec. 5. They share a cosmic connection, at first not evident on that Friday.
Little Merritt does not usually embrace strangers.
For the past nine months, Merritt Squire, soon to be 2, has waited for a new heart. When her doctors confirm a match, a team of cardiothoracic surgeons will fly from Omaha to secure the organ. If the call comes on Christmas, they will leave their families to save her life.
“We’re ready at a moment’s notice,” said Dr. Jason Cole, medical director of the advanced pediatric heart failure and transplant program at Children’s Nebraska.
Two to four weeks later, according to the plan, Merritt will leave the hospital for the first time since February. She has lived nearly half of her life in the cardiac intensive care unit here.
Sadness began to overwhelm Merritt’s mother, Mari Jo Squire, in the days before Thanksgiving. She uprooted her life in Indianola, Iowa, and quit her job. Mari Jo and her older daughter, 6-year-old Monica, stay at the Carolyn Scott Rainbow House, apartment-style residences provided for families of patients near the hospital at which Merritt receives care.
“It’s the holidays,” Mari Jo said. “We don’t even have our tree up at home.”
She sees friends on her social media feeds visiting Santa and taking their kids to look at Christmas lights.
“You start to feel one thing after another,” she said, “and you start to feel more sad.”
And then, Mari Jo said, “something like this happens.”
Her husband, Layton Squire, and his two teenage sons, live at home in Iowa. They drive two-plus hours to Omaha on weekends and for important moments — like on that Friday early this month when Merritt Beason stopped by Children’s Nebraska to see the Squire family.
Beason, 22, is a former first-team All-American who spent two seasons after a transfer from Florida as co-captain of the University of Nebraska volleyball team. The No. 1 pick in the November 2024 Pro Volleyball Federation draft, Beason signed in August with the Omaha Supernovas after one season with the Atlanta Vibe.
When Beason arrived in Omaha recently to begin training camp, officials from Children’s Nebraska and the Supernovas set up the meeting. After a quick standoff, little Merritt offered a few high fives. She held big Merritt’s hand and sat in her lap. They listened to little Merritt’s favorite songs and danced.
“The nurses shared with me that it doesn’t normally happen like that,” Beason said. “It was surreal, one of those humbling and grounding moments.”
Merritt Squire has been at Children’s Nebraska since February, awaiting a heart transplant. (Courtesy of Children’s Nebraska)
Merritt Squire was not the only baby tied to the Nebraska fan base who was named after Merritt Beason in 2023 and 2024. Little Merritt is the only one, though, to have spent an hour, just hanging out, with the 6-foot-4 opposite hitter.
“I think it’s an honor that we get to share the same name,” Beason said.
Beason granted Mari Jo a reason to smile. The visit allowed the Squires to feel normal, Mari Jo said. It reminded her that good things can happen for them.
“Never in a million years would I have thought my Merritt would meet big Merritt,” Mari Jo said. “It was a much-needed day, a very good day. We felt very loved. And it brought my spirits back up.”
Mari Jo and Layton met four years ago. Originally from Kansas, Mari Jo played volleyball and ran track at Nebraska-Kearney. Layton played football at Graceland University in Lamoni, Iowa.
She supported Nebraska. He cheered for Iowa. Nebraska volleyball united their fandom. Mari Jo was pregnant with their first child together in 2023. They learned late in the year that they were having a girl.
And while watching Beason and the Huskers in the NCAA Tournament two years ago, it hit them.
“We named her because of this person we saw on TV,” Mari Jo said. “We didn’t know her, but every time she spoke, she seemed so genuine.”
Three days after Nebraska lost against Texas in the national championship match, Merritt Squire was born. She was large at 10 pounds and suffered from shoulder dystocia during childbirth. For 85 seconds, she didn’t have air.
“But we took home what we thought was a normal baby,” Mari Jo said.
At 2 weeks old, Merritt refused to take milk. That night, she awoke screaming. Mari Jo unzipped her baby’s sleeper and saw her struggling for air. They rushed to Blank Children’s Hospital in Des Moines. Medical staff suspected a respiratory virus.
Her chest X-ray revealed an enlarged heart. One doctor, Amanda Jepson, studied the image and turned to face Mari Jo and Layton.
“You need to pick Omaha or Iowa City,” Jepson told them, “and we need to go now.”
They chose Omaha. Friends and family of Mari Jo’s lived nearby. An incoming winter storm grounded plans to travel by helicopter. They raced west on Interstate 80 in an ambulance. Merritt’s heart was functioning at 15 to 20 percent. Mari Jo cried throughout the ride as her parents followed. Nurses tending to Merritt told Mari Jo every few minutes that Merritt was OK.
“Looking back,” she said, “she was so close to not making it.”
In Omaha came the diagnosis: dilated cardiomyopathy. The primary chamber of Merritt’s heart had stretched and grown weak, unable to pump enough blood to the body. She was in heart failure. A genetic mutation caused the condition.
They spent 20 days surrounded by doctors and nurses during that first visit and returned home to Indianola with a medication plan for Merritt. She was slow to hit milestones in the first year of her life. Even eating wore her out.
The Squires stayed hopeful for nearly 13 months.
“Deep down inside,” Mari Jo said, “I knew she was struggling.”
Mari Jo Squire named her daughter Merritt after watching Merritt Beason at Nebraska. “Every time she spoke, she seemed so genuine.” (Courtesy of Children’s Nebraska)
On Feb. 20, 2025, they returned to Children’s Nebraska. Merritt had contracted RSV. She had an acute kidney injury, a result of the heart condition. More than once, Merritt’s morning heart rate reached 195 to 205. Doctors intubated her to prevent cardiac arrest. On March 5, she underwent open-heart surgery to install a Ventricular Assist Device — a Berlin Heart.
The VAD rests outside of Merritt’s body. It cannot be unplugged for more than 30 minutes at a time, but it provides the bridge to a transplant.
Without the VAD, Merritt would not have survived, Cole said. Optimistically, the doctor said he expects a patient like Merritt to wait nine to 12 months for a heart. Her time on the wait list, as of December, is within that range.
Factors in finding a match include time accrued on the list, geographic region, size of the heart required and other medical and genetic conditions.
Hours after confirmation, one surgical team at Children’s Nebraska will begin Merritt’s transplant procedure as the other team is airborne with the donor heart. The surgery in Omaha will require four to six hours.
Cole said the organ should last 20 to 25 years before replacement. In her first year after transplantation, Merritt must stay near her doctors in Omaha. Long term, Cole said he’s seen patients succeed in all areas of life.
“Merritt will have that,” Cole said. “We’re just waiting on the call to make it a reality.”
Before Merritt Beason was born, her parents welcomed a baby boy, Tanner. He suffered from hypoplastic left heart syndrome and lived for 14 days. Beason shared the story of the brother she never met with Cole and Mari Jo during her visit with the Squires.
“It brought tears to their eyes,” Beason said. “God is so intentional in how he uses us. It’s all connected. It makes me understand that my problems as a professional volleyball player are very slim.”
Beason didn’t connect only with little Merritt and her parents. Monica was there too.
“A bundle of joy,” Beason said. “We’re best friends now.”
Monica is making a bracelet for Beason, who studied in college with the intention of teaching third grade. She still wants to work with kids, but pro volleyball altered Beason’s path. Her season with the Supernovas begins in January.
The sport introduced her to the Squires. Beason will be back to see them, she said.
“One of the things that we could always do better is to provide those little snippets of joy for patients and parents through the holiday season,” Cole said. “Merritt coming here was one of those moments.”
Saturday is little Merritt’s second birthday. It comes one day before the NCAA women’s volleyball national championship match. The Squires’ favorite team won’t be in Kansas City, Mo., to play for the title. Nebraska, without Beason this year, lost its perfect season Sunday in a regional final against Texas A&M.
Mari Jo dreams this month about something more precious than a national championship. Printed on the red sweatshirt that she wore to meet Beason were five words: One day at a time.
Mari Jo is at peace with the waiting, but she struggles with what the end of it will represent.
“Being on the transplant list is a very hard thing to process,” she said. “I know there’s going to be another mom having the worst day of her life — and my child is getting a second chance at life.
“If it comes tomorrow, if it comes in another six months and my daughter stays healthy, that’s all I care about.”
Sports
Will the University of Pittsburgh volleyball reach championship match?
Some say it’s harder to reach the NCAA Women’s Volleyball Final Four than to win it.
Just ask the University of Nebraska fans who counted on making the short trip down the road to Kansas City, Mo., with hopes of watching their top-ranked Huskers at T-Mobile Center in the heart of the city’s downtown.
But fans of the University of Pittsburgh’s women’s volleyball team have no empathy for the Huskers, who’ve won four NCAA women’s volleyball championships — including the last Final Four held in Kansas City eight years ago. Pitt has advanced to its fifth-straight Final Four since 2021, but it has yet to reach the championship match.
The fourth-ranked Panthers (30-4) hope to change that Thursday night in their semifinal match (ESPN, 6:30 p.m. ET) against ninth-ranked Texas A&M (27-4). The Aggies prevented the Huskers from singing, “Kansas City, here I come,” after a shocking upset in Lincoln, Nebraska, last Sunday.
That didn’t stop Panthers coach Dan Fisher from appealing on social media for Huskers fans in attendance to adopt Pitt as their favorite team.
“That doesn’t mean I wouldn’t take just the regular Kansas City volleyball fan,” said Fisher before Thursday’s semifinal. “Hopefully, we’ll turn a few and maybe have a little bit of a home-court advantage.”
Courtesy of the University of Pittsburgh Department of Athletics
Before last year’s national semifinal loss at what essentially was a road match at Louisville, Fisher was presented a Louisville Slugger bat as a gift from the city. Despite the painful season-ending outcome, Fisher still followed through with his plan of displaying the bat in his Pitt office.
“I can simultaneously be proud of making the Final Four and be disappointed we didn’t advance,” said Fisher.
The Pitt Panthers are the first team since the Texas Longhorns, from 2012 to ’16, to make it to the NCAA Women’s Volleyball Final Four in five straight years. The difference, though, is that the Longhorns captured two NCAA titles during their five-year run.
Pitt attacker Olivia Babcock, a 6-foot-4 junior from Los Angeles, California, was the Panthers’ ray of light after last year’s semifinal loss against Louisville — a game that Fisher called one of the toughest setbacks in his career.
On Nov. 2, in a volleyball road match at the University of North Carolina, Babcock had the most dominating performance of any individual Division I player this season. Babcock tallied 45 kills, the most for any D-I player since 2019.
Babcock, the American Volleyball Coaches Association national player of the year last year, is a finalist for the same award this year, but with a different surrounding cast.
“In ’23 and ’24, [there were] a lot of the same players, but this year we had to completely restart, and we were able to jell really well,” said Babcock. “I just love this team, and I think they’re really deserving.”
Most disappointing about last year’s semifinal loss was that it was the best Panthers performance to that point in their four-year Final Four run.
This year, the Panthers may have gotten a break. Before top-seeded Nebraska’s loss against Texas A&M, the Huskers had won 33 straight. Perhaps the curse of being a No. 1 seed? The Panthers were the No. 1 overall seed in last year’s NCAA tournament.
“I think a lot of it is mental,” said Andrew Diaz de Padilla, an assistant volleyball coach at Jacksonville University who attended the Panthers’ open practice session Wednesday as a Pitt fan after working at its summer volleyball camps.
“They got here to the Final Four [for the] fifth year in a row, and they finally don’t have to face a Nebraska or a Louisville,” he said.
Of the four teams in Kansas City, the highest-ranked team is No. 2 Kentucky. The total number of national titles among the four teams is two, one each by Kentucky and Wisconsin. Texas A&M is making its first trip to the Final Four.
To open the season in late August, the Panthers traveled to Nebraska for the AVCA First Serve Showcase in a star-studded four-team field. After a loss against Florida, the Panthers began the year 0-2.
But at that time, Babcock said there were some early lessons.
“There were just really high-pressure moments, and the pressure kind of got to us,” she said. “We made mistakes, and I feel like, moving forward, we want to capitalize on those moments. Apply pressure on them instead of letting the pressure get to us.”
Despite dropping those August matches, Fisher sees the same championship potential as he did at the season’s start.
“I think, when we’re playing at our best, we’re really good. We don’t know what the outcome will be, but we certainly know how good we can be, so [we’re] just trying to be ourselves,” he said.
The Panthers went on to win 30 of their next 32 matches this season after the 0-2 start. The only losses after the AVCA First Serve Showcase were against the University of Miami and Stanford University, both on the road.
Without the Huskers or the Longhorns, who have combined to win nine NCAA titles, the door appears to be open for Pitt.
But like the fans from another Rust Belt City who watched their Buffalo Bills reach the Super Bowl in four straight years without winning it, the Panthers don’t want to be just good enough to reach the title match.
They want to win it.
Sports
Beach Volleyball Unveils 2026 Spring Schedule – University of South Carolina Athletics
COLUMBIA, S.C. – South Carolina beach volleyball first-year head coach Jose Loiola announced the program’s 2026 schedule Thursday. The spring slate features two home weekend tournaments, four road trips and a midseason Big 12 preview tournament.
Although official tournament schedules have yet to be finalized, the Gamecocks have identified potential opponents for each weekend. Among those teams, six are coming off appearances in the 2025 NCAA Championship 16-team field.
Dolphin Duals // Jacksonville, Fla. // Feb. 20–21
South Carolina will hit the sand for the first time Feb. 20 in Jacksonville, Fla., opening the season against North Florida. During the opening weekend, the Gamecocks will also face Florida Gulf Coast, Stetson and Jacksonville.
All-Time Series Histories: North Florida (4-6), Florida Gulf Coast (8-2), Stetson (5-10), Jacksonville (11-2)
Wheeler Beach Bash // Columbia, S.C. // Feb. 27–28
The home slate kicks off with the Wheeler Beach Bash. This year’s competition pool features Austin Peay, Coastal Carolina, Texas A&M-Corpus Christi and Chattanooga.
All-Time Series Histories: Austin Peay (1-0), Coastal Carolina (13-3), Texas A&M-Corpus Christi (1-1), Chattanooga (1-0)
Carolina Challenge // Columbia, S.C. // March 13–14
Following a bye weekend, the Gamecocks remain in Columbia to host the Carolina Challenge. The competition slate includes College of Charleston, Jacksonville, UNC Wilmington and fellow Big 12 opponent Boise State.
All-Time Series Histories: College of Charleston (18-2), Jacksonville (11-2), UNC Wilmington (14-0), Boise State (1-0)
TBD // Birmingham, Ala. // March 20–21
The Gamecocks begin a three-tournament road stretch in Birmingham, Ala. South Carolina will compete alongside UAB, Austin Peay, North Alabama and Oregon in the March to May tournament.
All-Time Series Histories: Austin Peay (1-0), North Alabama (1-0), Oregon (1-0), UAB (17-1)
Big 12 Preview // Fort Worth, Texas // March 27–28
As newly added members of the Big 12 Conference, South Carolina will compete in the Big 12 Preview, hosted by reigning national champion TCU. Arizona, Arizona State, Florida State and Boise State round out the field.
All-Time Series Histories: Arizona State (3-3), Arizona (0-0), Boise State (1-0), Florida State (0-27), TCU (3-6)
Wildcat Spring Challenge // Tucson, Ariz. // April 3–4
South Carolina remains out west, traveling to Tucson, Ariz., for the Wildcat Spring Challenge from April 3–4. The tournament field includes Florida Gulf Coast, Arizona, Hawai‘i and Colorado Mesa.
All-Time Series Histories: Florida Gulf Coast (8-2), Arizona (0-0), Hawai‘i (0-2), Colorado Mesa (1-0)
Senior Day // Columbia, S.C. // April 11
Competition at Wheeler Beach concludes April 11 as the program honors seven seniors in a matchup against Stetson.
All-Time Series History: Stetson (5-10)
Deland Cup // DeLand, Fla. // April 17–18
To close the regular season, South Carolina travels to Stetson for the DeLand Cup from April 17–18. UNC Wilmington and Georgia State will also compete.
All-Time Series Histories: UNC Wilmington (14-0), Georgia State (8-13)
Big 12 Conference Championship // Tucson, Ariz. // April 23–27
For the first time in program history, the Gamecocks will compete in the Big 12 Conference Championship, held April 23–27 in Tucson, Ariz.
All-Time Conference Tournament Record (CCSA): 14-18
South Carolina joined the Big 12 Conference in September alongside Boise State and Florida State, joining Arizona, Arizona State and TCU. The Gamecocks previously competed in the Coastal Collegiate Sports Association (CCSA).
Sports
Four Huskers Named AVCA All-Americans – University of Nebraska
Four Nebraska volleyball players were named to the American Volleyball Coaches Association (AVCA) All-America Teams on Wednesday.
Andi Jackson, Harper Murray and Bergen Reilly were selected to the AVCA All-America First Team. Rebekah Allick was chosen to the AVCA All-America Second Team.
The Huskers’ four All-America selections bring their nation-leading total to 111 all-time.
Murray and Reilly are now three-time AVCA All-Americans, but both earned first-team honors for the first time in their careers.
Jackson earned a second straight nod on the first team, while Allick was named an All-American for the first time.
AVCA All-America First Team
Andi Jackson, Jr., MB, Brighton, Colo.
• Jackson was chosen to the AVCA All-America First Team for the second straight year, as well as the All-Big Ten First Team. She was also an AVCA Player of the Year Semifinalist.
• Jackson averaged 2.74 kills per set on .467 hitting with 1.12 blocks per set, and she served 16 aces.
• Jackson’s .467 hitting percentage leads the nation and was the No. 3 hitting percentage in school history for a single season.
• In conference-only matches, Jackson hit .559 to break the Big Ten record for hitting percentage in conference-only matches in a season, which was .541 by Arielle Wilson from Penn State in 2008.
• Jackson has a career hitting percentage of .437, which is the No. 1 mark in school history and the No. 1 mark among active Division I players.
• Jackson earned Big Ten Player of the Week, Big Ten Defensive Player of the Week and AVCA First Serve Match MVP honors this season.
Harper Murray, Jr., OH, Ann Arbor, Mich.
• Murray earned AVCA All-America and All-Big Ten First Team honors for the third straight year.
• Murray led the Huskers with a career-best 3.54 kills per set on a career-high .295 hitting percentage.
• A standout six-rotation player, Murray also contributed 2.16 digs per set and 0.60 blocks per set along with a team-high 34 aces. She totaled a career-high 4.21 points per set for the season.
• One of the best passers in the nation at her position, Murray passed a 2.52 throughout the season.
• Murray finished the season at 1,181 career kills, which ranks 19th all-time in school history and 10th in the rally-scoring era.
• Murray’s career kills per set average of 3.38 ranks third at NU in the rally-scoring era behind only Sarah Pavan and Jordan Larson.
• Murray’s 109 career aces are the sixth-most at NU in the rally-scoring era.
Bergen Reilly, Jr., S, Sioux Falls, S.D.
• Reilly has been an AVCA All-American each year of her Husker career but earned a first-team accolade for the first time after a record-breaking season.
• Reilly set the Huskers to a school-record .351 hitting percentage, shattering the previous record of .331 in 1986. NU’s .351 hitting percentage ranks first nationally and is the best hitting percentage by a Big Ten team since 2009 Penn State.
• Reilly averaged 10.47 assists per set and 2.70 digs per set. She also totaled 73 kills, 67 blocks and 19 aces.
• Reilly was named Big Ten Player of the Year and AVCA Region Player of the Year, as well as Big Ten Setter of the Year and All-Big Ten First Team for the third time.
• Reilly set Nebraska to a .400 or better hitting percentage nine times on the season, a school record in the rally-scoring era. She had double-doubles in all six of the Husker matches that went longer than three sets, and she had four double-doubles in sweeps.
• Reilly ranks No. 3 in school history in career assists in the rally-scoring era with 3,723. Her career assists per set average of 10.70 ranks No. 4 among active Division I players and No. 2 in school history in the rally-scoring era.
• Reilly was named Big Ten Setter of the Week four times this season, giving her 13 for her career.
AVCA All-America Second Team
Rebekah Allick, Sr., MB, Lincoln, Neb.
• Allick earned the first AVCA All-America honor of her career after being named All-Region three times. She also earned All-Big Ten First Team accolades for the first time.
• Allick had the best season of her standout career with 2.56 kills per set on .450 hitting with a team-high 1.27 blocks per set.
• Allick’s .450 hitting percentage ranks as the No. 4 single-season mark in school history, as well as the No. 4 mark in the country this season.
• Allick finished her Husker career at No. 5 in career blocks in the rally-scoring era with 543. Her career blocks per set average of 1.31 ranks fourth.
• Allick was named AVCA National Player of the Week, a two-time Big Ten Defensive Player of the Week, and to the AVCA All-First Serve Team.
• Allick was on the AVCA Player of the Year Watch List at the midway point of the season.
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