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Flau'jae Johnson Teams Up with Experian

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Flau'jae Johnson Teams Up with Experian


Her multifaceted career also includes a successful music venture. Signed to Jay-Z’s Roc Nation, Johnson released “Came Out A Beast” featuring Lil Wayne last summer, continuing the musical legacy of her late father, rapper Camouflage.

Flau'Jae Johnson
CHICAGO, ILLINOIS – DECEMBER 19: Flau’Jae Johnson #4 of the LSU Lady Tigers looks on during a game against the UIC Flames at Credit Union 1 Arena on December 19, 2024 in Chicago, Illinois. (Photo by Geoff Stellfox/Getty Images)

Financial Goals

“Unmanageable debt prevents consumers from achieving their goals,” explained Dacy Yee, president of Experian Consumer Services. “We hope this debt relief and access to Experian tools will help beneficiaries in Louisiana move toward a healthier financial future.”

Johnson, who leads the Tigers with 18.9 points per game entering the NCAA Tournament, announced the partnership just days before March Madness tips off. The initiative goes beyond the initial million commitment — Experian has pledged an additional 0,000 in debt relief for every tournament win by the LSU women’s basketball team, potentially adding another 0,000 to the program.

“This selfless spirit is authentic to who Flau’jae is, and it shines through in everything she does, including her brand partnerships,” Brooks continued. “Teaming up with Experian was a brilliant decision, as they share her passion for giving back to the community.”

As Johnson prepares to lead the Tigers into the NCAA Tournament—where she’ll aim to replicate the championship success LSU achieved in 2023—her off-court impact continues to grow. The All-SEC First Team selection has positioned herself at the intersection of sports excellence, entertainment, and financial advocacy, demonstrating a business savvy that extends well beyond her years.

Johnson’s business acumen extends beyond this latest partnership.

The partnership also comes as Johnson is set to be featured in the second season of ESPN’s documentary series “Full Court Press,” which follows elite women’s college basketball players throughout their season, further expanding her visibility across multiple platforms.

Rising basketball phenomenon Flau’jae Johnson is leveraging her growing platform to tackle wealth inequality in Louisiana. The LSU junior guard has joined forces with credit reporting giant Experian to help clear million of consumer debt for 5,000 families across the state, marking a significant pivot into financial advocacy for the 21-year-old athlete.

For Johnson, whose basketball journey began at the Frank Callen Boys & Girls Club in Savannah, Georgia, the Experian partnership represents a full-circle moment in her development as both an athlete and entrepreneur, according to WJCL.com.

Her mother, Kia Brooks, shared an exclusive comment with Finurah, stating, “Flau’jae’s heart of gold is truly inspiring. As her mom, I’ve had the privilege of witnessing her compassionate nature since she was a little girl. I vividly remember her wanting to feed the homeless and giving away her extra chore money to those in need.”

“It’s hard to create a winning financial game plan when you are blocked by debt,” Johnson said in a press release. “I am excited to partner with Experian to empower families in the state and across the country so they can become financial champions of their future.”

Brooks said, “As her mom, I couldn’t be prouder of this remarkable young woman.”

“You know what’s bigger than basketball? Financial empowerment,” Johnson stated in a commercial for the initiative. “Money isn’t everything, but you need it to live a good life.”

The debt relief program specifically targets Louisiana, where financial disparities are particularly pronounced. The state has one of the nation’s highest unbanked rates at 8.1 percent, and reports indicate approximately 52 percent of African Americans in the region are actively working to rebuild their credit. The initiative will be implemented by ForgiveCo through their “random acts of kindness” model, which acquires and cancels consumer debt without requiring applications.

“Having experienced the challenges of overcoming financial struggles, Flau’jae understands the importance of providing support and guidance to those in need. Her message is one of hope and resilience, reminding everyone that with determination and the right mindset, anyone can overcome financial obstacles and achieve their goals,” Brooks explained.

Since the NCAA began allowing athletes to profit from their name, image, and likeness (NIL), she has secured numerous brand deals including agreements with Unrivaled women’s basketball league (which included equity) and JBL Audio. Currently ranked No. 1 in women’s basketball NIL rankings and No. 43 overall in the NIL 100, Johnson has reportedly accumulated approximately .5 million in earnings, ON3 reports.

Johnson understands the importance of wealth managing.

This collaboration represents a strategic alignment for Johnson, who is not only excelling on the court but also pursuing a business degree at LSU. The partnership elevates her beyond typical athlete endorsements into the realm of financial literacy advocacy—a growing concern as consumer debt reaches unprecedented levels nationwide.

Brooks added, “The Experian NIL deal was a natural fit, as Flau’jae frequently speaks about financial literacy, building credit, and responsible money management in her interviews and podcasts. Her philosophy is simple: if you can’t pay for it now, you don’t need it. This mindset has allowed her to stay debt-free and pursue her passions without financial burdens.”

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Trump warns of trouble for college sports in cryptic Truth Social post

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President Donald Trump posted a cryptic message on Truth Social Saturday, expressing concern for the future of college sports. 

“College Sports is in $BIG trouble, just like I said it would be. A judge, with no knowledge or experience, ruled and, rather than fighting, the sports reps FOLDED. Can’t do that,” Trump wrote. 

Trump did not identify the judge or the situation he was referring to. 

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The post comes exactly six months after Judge Claudia Wilken approved a settlement between the NCAA, its most powerful conferences and lawyers representing all Division I athletes. The deal means the NCAA will pay close to $2.8 billion in back damages over the next 10 years to college athletes who competed from 2016 to 2025. The settlement also allows for college programs to pay athletes directly.

Wilken was appointed by former President Bill Clinton in 1993. 

NICK SABAN PRAISES TRUMP’S EXECUTIVE ORDER CRACKING DOWN ON PAY-TO-PLAY IN COLLEGE SPORTS

Trump and Pat Glory

Former President Donald J. Trump, left congratulates Princeton wrestler Pat Glory, right, after Glory won the NCAA wrestling championship at 125 pounds March 18, 2023, in Tulsa, Okla.  (AP Photo/Sue Ogrocki)

During a November interview on “The Pat McAfee Show,” Trump argued that college programs would soon require huge “NFL-type payrolls” to compete and warned that “bad things are going to happen unless they figure this out.”

In July, Trump signed an executive order to set new restrictions on payments to college athletes. The “Saving College Sports” executive order prohibits athletes from receiving pay-to-play payments from third-party sources. 

However, the order does not impose any restrictions on NIL payments to college athletes by third-party sources.

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Trump basketball

President Donald Trump holds a team autographed basketball at a ceremony honoring the 2019 women’s NCAA basketball champion Baylor Lady Bears in the Oval Office at the White House.  (Geoff Burke/USA Today Sports)

It also demands that schools account for preserving resources for the non-revenue sports. 

“The Order provides that any revenue-sharing permitted between universities and collegiate athletes should be implemented in a manner that protects women’s and non-revenue sports,” the order states. 

“The Order requires the preservation and, where possible, expansion of opportunities for scholarships and collegiate athletic competition in women’s and non-revenue sports.” 

Earlier this week, a House vote on the SCORE Act (Student Compensation and Opportunity through Rights and Endorsements), which would regulate NIL deals, was canceled shortly before it was to be brought to the floor.

The White House endorsed the act on Tuesday, but three Republicans, Byron Donalds, R-Fla.; Scott Perry, R-Pa.; and Chip Roy, D-Texas, voted with Democrats not to bring the act to the floor. Democrats have largely opposed the bill, urging members of the House to vote “no.”

The White House added that the act “is a crucial step toward enacting legislation that will preserve and strengthen this institution that is central to American culture and success.” It did not respond to a request for comment regarding Wednesday’s cancellation.

Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.





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How Crumbl CEO Jason McGowan’s ‘love bomb’ helped keep Kalani Sitake at BYU

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Along with financial support for the school, McGowan started an online campaign where fans showed adoration for the football coach.

(Trent Nelson | The Salt Lake Tribune) BYU Cougars head football coach Kalani Sitake, shown during a game against TCU on Nov. 15 in Provo, agreed to a long-term contract extension with BYU this week.

The cookie man laughs when he’s informed of his new nickname in this online corner of the college football cosmos.

He laughs again when he’s informed that this same corner of the internet is crediting him entirely with altering the trajectory of one of the most will-he-won’t-he chapters of this dizzying coaching carousel cycle.

“You’re the cookie man with cookie money,” this reporter tells him.

The cookie man is Jason McGowan, CEO of Crumbl, one of the largest and most popular cookie bakery chains in America. Just as he helped stuff Penn State’s attempt to close a deal with BYU head coach Kalani Sitake earlier this week, McGowan shut down the assumptions percolating online that it was only his fiscal infusions as a BYU booster that helped keep Sitake in royal Cougar blue. In addition to himself, several powerful boosters rallied to help the BYU athletic department in its time of need.

“I don’t want to comment for anyone else or take the spotlight away with specific numbers,” McGowan said in an interview with The Athletic on Thursday night, “but we were all willing to be substantial in our help for BYU. Very substantial.”

After a 48-hour period in which it was reported that Sitake was in serious talks with Penn State to fill the program’s vacant head coaching position, the 50-year-old head coach and his alma mater eventually came to an agreement on a contract extension Tuesday evening that featured significant raises for Sitake and his assistant coaches and staff members, and deepens BYU’s pool of NIL funds.

On Tuesday morning, McGowan opened his phone and sent Sitake a text. He told him he was there to help however he could to keep him in place for the long term.

“We did put in a big offer to help,” McGowan said. “When Kalani was considering this was, one of the big things from Penn State was they were offering to help with paying their players and his staff. The most fascinating thing that people don’t know is that behind the scenes, when I reached out to Kalani, the feedback from him was, ‘I just want to take care of my players. I want to take care of my coaches and the staff.’ That’s what he cared about. Not once was there a conversation of, ‘Jason, how can you help me?’”

Exactly 24 hours before Sitake sat at a table with BYU athletic director Brian Santiago to discuss Sitake’s new long-term contract, McGowan posted on social media platform X that it was time for him to “get off the sidelines” to do everything in his power to keep Sitake. “Some people,” he wrote, “are not replaceable.”

That set in motion theories (and plenty of jokes) on social media that the cookie man with cookie money was going to work to alter the tides of such a nerve-racking negotiation. Deadspin’s headline Wednesday read: “Penn State Coaching Search Hits New Low After Crumbl Cookies Blocks Hire.”

McGowan said he’s seen coaches vilified by fan bases for leaving town for other jobs. Remember, most recently, Ole Miss fans crowded the tiny airport in Oxford, Miss., to wave goodbye in their own special way with one specific finger to Lane Kiffin after he accepted the job at rival LSU. After his post about needing to get off the sidelines, McGowan followed it up with one asking BYU fans what they loved most about Sitake.

The response has since garnered 2.3 million views and counting and has over 1,600 personal replies explaining how Sitake’s generosity impacted them. It impacted Sitake, too. In his news conference Tuesday night, he got emotional after talking about the responses shown to him by his wife, Timberly. It’s since been dubbed a “love bomb” that helped change the trajectory of Sitake’s decision.

“It’s hard to leave when you have something so special and you have amazing people that support us,” Sitake said.

McGowan credits the BYU fans for stampeding toward his post and sharing personal stories.

“Sharing why someone’s doing a good job and sharing why they might be making a difference can do so much,” McGowan said. “While others may torch their coach or go after the negatives, we want to remind them why they’re here in the first place. At the end of the day, our fans really helped pull this one out for us. This was a Hail Mary from the fans.”

Earlier this year, McGowan volunteered to pay the Big 12 Conference’s $50,000 fine for fans rushing the field after BYU beat rival Utah at home. However, when the conference didn’t levy the fine, McGowan said the money would go toward BYU’s NIL funds. He also donated nearly $100,000 to both Provo and Salt Lake City school districts to pay off student lunch debt.

McGowan credits that donation to Sitake’s love and admiration for Utah, where he spent 10 years as an assistant head coach. What he said resonated most with him when it seemed Sitake might leave for Penn State was the prospect of the school losing its most public-facing figure.

“I think that’s what was really gut-wrenching to me at the time was it’s not just, ‘Are we going to lose a coach that’s helping us win? But are we losing a coach that’s almost our identity in some ways?’” he said.

McGowan was, once upon a time, a college football “free agent.” He didn’t go to college and grew up in Canada. However, his wife got her Ph.D. from BYU, and 20 years ago, he started attending BYU games. The family lives near LaVell Edwards Stadium. He’s happy to forever be known as the cookie man with cookie money to college football fans on the internet.

“We’re a little different in Provo,” he said.



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Cody Campbell, Joey McGuire built Red Raiders into Big 12 champs

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Updated Dec. 6, 2025, 3:40 p.m. ET





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Ole Miss QB Trinidad Chambliss makes NIL announcement amid college football season

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Ole Miss Rebels quarterback Trinidad Chambliss appeared in a video released Saturday that initially seemed to address his future with the program. The social media post features the senior signal-caller sitting in a living room surrounded by family and friends. The atmosphere in the room is tense as a friend holds up a phone and asks if the rumors are true. “The internet is going crazy, bro,” the friend says. “Are you really gonna transfer?”

Chambliss turns to the camera and delivers a calm response to the group. “If you wanna win, you go with the best,” he says. The room falls silent as his phone rings. He answers the call and offers a series of affirmations while the group leans in to listen. The quarterback then delivers the punchline, revealing that the video is a paid advertisement for his new NIL partner. “I’d love to transfer to AT&T,” Chambliss says.

The clever marketing campaign arrives just weeks before the college football transfer portal officially opens. No financial details on the NIL deal have been released.

The 23-year-old signal-caller previously utilized the portal to move from Ferris State to Oxford in April 2025. He took over the starting job for Ole Miss following an injury to Austin Simmons and threw for 415 yards in a win over Arkansas.

Trinidad Chambliss’ Transfer Journey From Division II Star To SEC Starter

The commercial spot highlights how quickly the quarterback has become a household name in the Southeastern Conference. Before arriving in Mississippi, Chambliss built a dominant resume at the Division II level with the Ferris State Bulldogs.

He threw for 2,925 yards and rushed for another 1,019 yards during his junior campaign. That season culminated in a national title victory over Valdosta State, where he accounted for five touchdowns.

Former Ferris State Bulldogs quarterback Trinidad Chambliss

Last year, Trinidad Chambliss played for the Ferris State Bulldogs before transferring to Ole Miss ahead of the 2025 season. | Lenny Padilla/Sentinel contributor / USA TODAY NETWORK

His performance earned him recognition as the Great Lakes Intercollegiate Athletic Conference Player of the Year. He was also a finalist for the Harlon Hill Trophy which is awarded to the top player in Division II. Chambliss entered the transfer portal shortly after securing the championship. He committed to Ole Miss in April 2025 to compete at the FBS level.

The transition to the SEC initially placed him in a backup role behind Austin Simmons. Chambliss saw limited action in the season opener against Georgia State where he completed four passes for 59 yards.

His opportunity arrived later in the year when Simmons suffered an injury that sidelined him indefinitely. Head coach Lane Kiffin named Chambliss the starter ahead of a crucial matchup against the Arkansas Razorbacks.

Chambliss seized the moment in his first start. He tallied 415 total yards and three touchdowns to lead the Rebels to a 41-35 victory. His dual-threat ability added a new dimension to the offense as the team pushed for a playoff spot. The success of players moving up from lower divisions has become a major storyline in the portal era.

The transfer portal window formally opens on Jan. 2 for all FBS athletes. While Chambliss jokes about transferring to a phone carrier, his actual journey serves as a blueprint for talent evaluation in the modern era.

Chambliss and the Rebels will await their postseason destination as the College Football Playoff Selection Show airs Sunday.

Read more on College Football HQ





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Clark Lea: 10-win Vanderbilt being outside of College Football Playoff is upsetting

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Vanderbilt‘s 10-win regular season may not have been enough to get the Commodores into the College Football Playoff. They won’t play for a conference championship, and are currently on the bubble to make the postseason tournament.

Commodores head coach Clark Lea voiced his displeasure with the current playoff model, sounding off on his feelings about Vanderbilt’s current position. In turn, he called for an overhaul of the committee’s current evaluation process.

“I’m just frustrated. We attempted to state our case,” Lea said, via ESPN Radio. “We were fighting for our team. This team deserves the chance to be in and that’s all we want, is just the chance. Look, it’s not like I’m asking people to vote us national champion. I just want the chance to play for it.

“If you were to have told me before the season that a 10-win SEC team doesn’t get in, I would have said there’s no way. For us to be on the wrong side of this right now, it’s upsetting.”

Lea said his statement is not to criticize the College Football Playoff committee, but rather to criticize the playoff’s current model. The Vanderbilt coach specifically mentioned his issue with how automatic bids are distributed in the current 12-team format.

He mentioned the fact that the playoffs currently allows the opportunity for a Group of Six team to make the playoffs. That leaves teams that finished the regular season 10-2, such as Vanderbilt, Miami and Utah, are on the outside looking in during conference championship week and can’t do anything further to help their case.

“No disrespect to those (Group of Six) teams, obviously,” Lea said. “I know how hard it is to win anywhere, but this is actually about getting the 12 best teams in to compete for the greatest of all prizes, the national championship trophy. And I just I don’t like where we’re at right now with the process.

“I’m frustrated by it. I can’t understand it. If I could understand it, I could accept it. I want to fight against it. I’m anxious to help improve it in the off season, but right now, I’m just fighting for my team.”

The final College Football Playoff rankings will be revealed on Sunday following the conference championship slate. Where Vanderbilt falls remains to be seen, but Lea has stated his case to the committee. For now, it appears that 10 wins for the Commodores may not have been enough to squeeze into the field.



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Silverfield’s rebuild underway on Hill

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FAYETTEVILLE — Ryan Silverfield had a second stop to make Thursday after his first press conference since being hired as Arkansas football coach.

He had to face the people he needs to win over, the ones the Razorbacks need to increase their spending so they can compete with the SEC’s power programs.

Silverfield signed a five-year, $33.5 million deal to take over in Arkansas earlier in the week. He had coached Memphis since the 2020 season, plus a single game with the Tigers as interim head coach in 2019. Memphis qualified for a bowl in every season with Silverfield at the helm and peaked in 2024 with an 11-2 record. The Tigers hold an 8-4 record ahead of a likely bowl game.

Those kinds of results at Arkansas would be a boon. The Razorbacks’ season concluded Saturday with a loss to Missouri. That ended a 2-10 season with an 0-8 record in the Southeastern Conference, the third season in the last seven Arkansas finished with those marks.

“This program is built on pride, resilience and toughness, and it’s time to bring it all back,” Silverfield said at the press conference. “Being all in together, we will rebuild it, we will earn it, and we will make this state proud.”

Finances were one of the biggest points in both the press conference and the public introduction a few hours later. Arkansas athletic director Hunter Yurachek has made a point for the last year that the Razorbacks need more contributions for NIL funds in order to compete at a higher level in the SEC. The first audible announcement over the loudspeaker before Silverfield took the dais was one asking for money.

NIL war chests are tight-lipped secrets across college football. But Arkansas’ football attendance, which equates to revenue earned, ranks fifth from the bottom in the SEC. Both Silverfield and Yurachek said finances were a key topic during the interview and contract negotiations.

“I think it’s our competitive advantage not to give details of what that is, other than to tell you that it is a significant investment in all aspects of our football program that will move us to the top half of spending in all of those categories I mentioned in the Southeastern Conference,” Yurachek said. “I don’t believe we need to be at the top of spending. We need to be somewhere where we’re really competitive and Ryan and I are on the same page with where we are.”

Quarterback KJ Jackson and defensive end Quincy Rhoads Jr. both joined the press conference and announced they would return to the team in 2026. Jackson, a rising sophomore, took over as Arkansas’ starting quarterback for the final game of the season and is largely considered the future of the position. Rhoads finished in a tie for fifth in the SEC in sacks (8) and second in the league in tackles for-loss (17 1/2).

Silverfield told fans he doesn’t think a rebuild will take long.

“It’s not one of those things where we’re sitting here saying, ‘Hey, you know, Hunter, I need three years to rebuild this,'” Silverfield said. “No. We can start rebuilding the culture the moment we step down.”

Arkansas's new head football coach Ryan Silverfield, left, and athletic director Hunter Yurachek speak to reporters during an NCAA college football press conference, Thursday, Dec. 4, 2025, in Fayetteville, Ark. (Hank Layton/The Northwest Arkansas Democrat-Gazette via AP)
Arkansas’s new head football coach Ryan Silverfield, left, and athletic director Hunter Yurachek speak to reporters during an NCAA college football press conference, Thursday, Dec. 4, 2025, in Fayetteville, Ark. (Hank Layton/The Northwest Arkansas Democrat-Gazette via AP)
Arkansas's new head football coach Ryan Silverfield, left, and athletic director Hunter Yurachek speak to reporters during an NCAA college football press conference, Thursday, Dec. 4, 2025, in Fayetteville, Ark. (Hank Layton/The Northwest Arkansas Democrat-Gazette via AP)
Arkansas’s new head football coach Ryan Silverfield, left, and athletic director Hunter Yurachek speak to reporters during an NCAA college football press conference, Thursday, Dec. 4, 2025, in Fayetteville, Ark. (Hank Layton/The Northwest Arkansas Democrat-Gazette via AP)
Arkansas's new head football coach Ryan Silverfield speaks to reporters during an NCAA college football press conference, Thursday, Dec. 4, 2025, in Fayetteville, Ark. (Hank Layton/The Northwest Arkansas Democrat-Gazette via AP)
Arkansas’s new head football coach Ryan Silverfield speaks to reporters during an NCAA college football press conference, Thursday, Dec. 4, 2025, in Fayetteville, Ark. (Hank Layton/The Northwest Arkansas Democrat-Gazette via AP)



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