NIL
Flau'jae Johnson Teams Up with Experian
Her multifaceted career also includes a successful music venture. Signed to Jay-Z’s Roc Nation, Johnson released “Came Out A Beast” featuring Lil Wayne last summer, continuing the musical legacy of her late father, rapper Camouflage. CHICAGO, ILLINOIS – DECEMBER 19: Flau’Jae Johnson #4 of the LSU Lady Tigers looks on during a game against the […]

Her multifaceted career also includes a successful music venture. Signed to Jay-Z’s Roc Nation, Johnson released “Came Out A Beast” featuring Lil Wayne last summer, continuing the musical legacy of her late father, rapper Camouflage.

Financial Goals
“Unmanageable debt prevents consumers from achieving their goals,” explained Dacy Yee, president of Experian Consumer Services. “We hope this debt relief and access to Experian tools will help beneficiaries in Louisiana move toward a healthier financial future.”
Johnson, who leads the Tigers with 18.9 points per game entering the NCAA Tournament, announced the partnership just days before March Madness tips off. The initiative goes beyond the initial million commitment — Experian has pledged an additional 0,000 in debt relief for every tournament win by the LSU women’s basketball team, potentially adding another 0,000 to the program.
“This selfless spirit is authentic to who Flau’jae is, and it shines through in everything she does, including her brand partnerships,” Brooks continued. “Teaming up with Experian was a brilliant decision, as they share her passion for giving back to the community.”
As Johnson prepares to lead the Tigers into the NCAA Tournament—where she’ll aim to replicate the championship success LSU achieved in 2023—her off-court impact continues to grow. The All-SEC First Team selection has positioned herself at the intersection of sports excellence, entertainment, and financial advocacy, demonstrating a business savvy that extends well beyond her years.
Johnson’s business acumen extends beyond this latest partnership.
The partnership also comes as Johnson is set to be featured in the second season of ESPN’s documentary series “Full Court Press,” which follows elite women’s college basketball players throughout their season, further expanding her visibility across multiple platforms.
Rising basketball phenomenon Flau’jae Johnson is leveraging her growing platform to tackle wealth inequality in Louisiana. The LSU junior guard has joined forces with credit reporting giant Experian to help clear million of consumer debt for 5,000 families across the state, marking a significant pivot into financial advocacy for the 21-year-old athlete.
For Johnson, whose basketball journey began at the Frank Callen Boys & Girls Club in Savannah, Georgia, the Experian partnership represents a full-circle moment in her development as both an athlete and entrepreneur, according to WJCL.com.
Her mother, Kia Brooks, shared an exclusive comment with Finurah, stating, “Flau’jae’s heart of gold is truly inspiring. As her mom, I’ve had the privilege of witnessing her compassionate nature since she was a little girl. I vividly remember her wanting to feed the homeless and giving away her extra chore money to those in need.”
“It’s hard to create a winning financial game plan when you are blocked by debt,” Johnson said in a press release. “I am excited to partner with Experian to empower families in the state and across the country so they can become financial champions of their future.”
Brooks said, “As her mom, I couldn’t be prouder of this remarkable young woman.”
“You know what’s bigger than basketball? Financial empowerment,” Johnson stated in a commercial for the initiative. “Money isn’t everything, but you need it to live a good life.”
The debt relief program specifically targets Louisiana, where financial disparities are particularly pronounced. The state has one of the nation’s highest unbanked rates at 8.1 percent, and reports indicate approximately 52 percent of African Americans in the region are actively working to rebuild their credit. The initiative will be implemented by ForgiveCo through their “random acts of kindness” model, which acquires and cancels consumer debt without requiring applications.
“Having experienced the challenges of overcoming financial struggles, Flau’jae understands the importance of providing support and guidance to those in need. Her message is one of hope and resilience, reminding everyone that with determination and the right mindset, anyone can overcome financial obstacles and achieve their goals,” Brooks explained.
Since the NCAA began allowing athletes to profit from their name, image, and likeness (NIL), she has secured numerous brand deals including agreements with Unrivaled women’s basketball league (which included equity) and JBL Audio. Currently ranked No. 1 in women’s basketball NIL rankings and No. 43 overall in the NIL 100, Johnson has reportedly accumulated approximately .5 million in earnings, ON3 reports.
Johnson understands the importance of wealth managing.
This collaboration represents a strategic alignment for Johnson, who is not only excelling on the court but also pursuing a business degree at LSU. The partnership elevates her beyond typical athlete endorsements into the realm of financial literacy advocacy—a growing concern as consumer debt reaches unprecedented levels nationwide.
Brooks added, “The Experian NIL deal was a natural fit, as Flau’jae frequently speaks about financial literacy, building credit, and responsible money management in her interviews and podcasts. Her philosophy is simple: if you can’t pay for it now, you don’t need it. This mindset has allowed her to stay debt-free and pursue her passions without financial burdens.”
NIL
Paul Finebaum: House settlement will only help the rich in college athletics
Paul Finebaum gave a stern warning about the implications that the recently approved House vs. NCAA settlement will have on college athletics. It is set to bring a wave of changes to the sport, most notably allowing universities to directly pay athletes for the first time ever. But according to Finebaum, it might not have […]

Paul Finebaum gave a stern warning about the implications that the recently approved House vs. NCAA settlement will have on college athletics. It is set to bring a wave of changes to the sport, most notably allowing universities to directly pay athletes for the first time ever.
But according to Finebaum, it might not have the desired impact save for the two most powerful conferences in the sport already, the SEC and Big Ten. He believes those schools will see bigger benefits as well as bigger pay days as a result of the new changes while the remaining conferences will be left picking up the scraps. He also worried how it might affect sports outside of football and men’s basketball.
“It means very little, really,” Finebaum said on the Dan Patrick Show. “This is all very complicated. A lot of legal mumbo jumbo. What I think it will really mean, though, if you’re a fan of a Group of 5 school, if you’re a fan of a school somewhere in the middle, get ready for hard times.
“This is only going to help the rich. The big leagues, the Big Ten, the SEC will more than likely profit because they have so much money. Women’s sports, in my opinion, will be hurt. Olympic sports will be crushed. Football wins. Basketball, other than maybe the Big East, takes a slight backseat.”
Direct payments to players isn’t the only change coming as a result of the new settlement. There will also be set roster limits for each sport as well as an NIL clearinghouse for deals greater than $600.
Ultimately, Paul Finebaum sees this possibly being the final nail in the coffin for the NCAA. The organization has already been losing power due to all the recent changes and Sankey revealed at the SEC Spring Meetings that people within the SEC have brought up the possibility of separating from the NCAA entirely.
This settlement only makes that an even stronger possibility. However, as Finebaum mentioned, one has to wonder what that could mean for a vast majority of other schools left in the wake.
“The NCAA is essentially dead and I know a lot of people are celebrating,” he said. “But the damage that has been done by this organization is incalculable and it’s really about time. What did we grow up thinking about when we thought of the NCAA? The enforcement part of it. The big, bad NCAA is coming to your town. They don’t even have any jurisdiction for that any more.
“By the way, not that they have in about the last five years. They’ve been completely ineffective. So if you’re the NCAA president, who happens to be Charlie Baker, you get to fly around on a luxury plane, you’re welcomed at Taj Mahal, you stay at five-star resorts. But essentially, you have absolutely nothing to do but try to look busy.”
NIL
New NIL Clearinghouse to Use Arbitration in Evaluating Athlete Deals
With final approval being granted on Friday, the House settlement brings several new elements to the NCAA beginning next season, highlighted by the revenue sharing cap and the implementation of roster limits. One of the controversial aspects of the settlement is the clearinghouse procedure for reviewing NIL deals that exceed $600. The accounting firm Deloitte […]


With final approval being granted on Friday, the House settlement brings several new elements to the NCAA beginning next season, highlighted by the revenue sharing cap and the implementation of roster limits.
One of the controversial aspects of the settlement is the clearinghouse procedure for reviewing NIL deals that exceed $600.
The accounting firm Deloitte has established a clearinghouse, known as NIL Go, that will audit and manage NIL deals, verifying whether or not agreements between athletes and boosters are for a valid business purpose rather than a recruiting incentive.
According to Sportico, “the clearinghouse will use a fair market algorithm to assess if an NIL deal has a plausible relationship to the value of the athlete’s right of publicity in the context of a proposed deal.”
The process of what happens once NIL Go evaluates a deal was recently reported by The Athletic‘s Chris Vannini:
Here’s the process of how NIL deals will be evaluated by the clearinghouse, and what happens if a deal is not approved.
(There will probably be lawsuits) pic.twitter.com/7FfB8eOuDg
— Chris Vannini (@ChrisVannini) June 7, 2025
Although there is a concern that the denial of NIL deals will lead athletes and businesses to file lawsuits against the clearinghouse, the presence of arbitration will likely “deter attorneys who would otherwise jump at the chance to bring a lawsuit that would attract media attention,” Sportico‘s Michael McCann reports.
Once a case is taken to arbitration, things are conducted outside of public view, and the arbiter’s decision is final.
The College Sports Commission, which is reportedly looking to hire a lead investigator who would be the arbiter of NIL deals, recently announced MLB executive Bryan Seeley as its CEO.
NIL
Jenna Lord Tabbed at No. 70 in Softball America Postseason Top 100 Player Rankings
Story Links MERCER ISLAND, Wash. — Charlotte Softball third baseman, Jenna Lord, named to Softball America Postseason Top 100 Player Rankings list at No. 70 after historic 2025 season. Lord, who was named American Conference Player of the Year, clocked in at number 70 in the nation on Softball America’s postseason top […]

MERCER ISLAND, Wash. — Charlotte Softball third baseman, Jenna Lord, named to Softball America Postseason Top 100 Player Rankings list at No. 70 after historic 2025 season.
Lord, who was named American Conference Player of the Year, clocked in at number 70 in the nation on Softball America’s postseason top 100 players list after one of the greatest single seasons in Charlotte Softball history.
Lord’s 2025 season included batting .410 in 178 at-bats, a slugging percentage of .865%, 21 home runs, and 65 RBI. Lord is now the single-season record holder in Charlotte Softball history for both RBI and Slugging Percentage. Her 2025 season also ranks in the top three in Charlotte history in homers, batting average, total bases, hits, and runs.
Not only did Lord make a splash in the Charlotte record books, but she also led the American Conference in nearly every batting stat, including slugging, home runs, hits, OPS, runs scored, and RBI, earning her title of 2025 American Conference Player of the Year.
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Stay up to date with everything Charlotte Softball by following the team on X (Formerly Twitter) @CharlotteSB and Instagram and Facebook @CharlotteSoftball.
NIL
Ohio State launches groundbreaking NIL initiative for Buckeye sports
After Judge Claudia Wilken approved the House vs. NCAA settlement on Friday, collegiate athletics changed forever. Now, teams are trying to keep up with the changing landscape, while trying to allocate the new ‘salary cap’. Schools will have roughly $20.5 million to pay their sports — with college football and men’s basketball getting most of […]

After Judge Claudia Wilken approved the House vs. NCAA settlement on Friday, collegiate athletics changed forever. Now, teams are trying to keep up with the changing landscape, while trying to allocate the new ‘salary cap’. Schools will have roughly $20.5 million to pay their sports — with college football and men’s basketball getting most of the money. But on top of that, schools are attempting to come up with new ways to help their players utilize their Name, Image, and Likeness to get paid.
The Ohio State Buckeyes moved quickly and came up with a groundbreaking initiative designed to support, streamline and enhance NIL opportunities for Ohio State student-athletes. The Ohio State University Department of Athletics and Learfield’s Ohio State Sports Properties have announced the formation of Buckeye Sports Group (BSG).
“Ohio State has always been a leader in college athletics, and this initiative is another step forward to build upon our strong NIL foundation,” said Carey Hoyt, Ohio State’s Deputy Director of Athletics. “By combining the power of our athletic brand with Learfield’s expansive network, we are creating an innovative, full-service approach to NIL that directly benefits our student-athletes.”
You can read the detailed press release below revealing which three key areas it will focus on.
The Buckeye Sports Group will support Ohio State’s student-athletes with comprehensive efforts within three key areas: deal facilitation and management, content creation and storytelling, and support services.
§ NIL Deal Facilitation & Management
o Negotiating and securing brand partnerships locally, regionally, and nationally for student-athletes.
o Overseeing contract preparation and fair market value assessments.
o Utilizing analytics to track NIL performance and return on investment.
Content Creation & Student-Athlete Storytelling, powered by Learfield Studios
Creating athlete-driven digital content, including social media campaigns, video series and podcasts.
Leveraging Learfield’s Fanbase data and digital expertise to optimize distribution across social media and digital channels.
Providing marketing resources for brand collaborations to maximize results, including the use of Ohio State marks, logos and access to campus facilities.
§ Athlete Support & Services
o Providing financial literacy and tax support through partnerships with industry experts.
o Offering branding and social media growth training to help athletes build their personal brands.
o Connecting student-athletes with brand partners to provide business experience, micro-internships and build professional networking relationships with companies.
NIL
Greg Sankey calls for congress to help create ‘national standards’ for college sports
The House v. NCAA settlement was approved Friday, but SEC commissioner Greg Sankey believes there is still plenty more that needs to be done. He joined The Paul Finebaum Show on Monday to speak about the need for congress to continue to aid in helping to create a “national standard” for college athletics. Although the […]

The House v. NCAA settlement was approved Friday, but SEC commissioner Greg Sankey believes there is still plenty more that needs to be done. He joined The Paul Finebaum Show on Monday to speak about the need for congress to continue to aid in helping to create a “national standard” for college athletics.
Although the newly approved settlement is certainly a step in the right direction, it didn’t address everything when it comes to NIL. Currently, the laws are different in every state, creating a massively uneven playing field, and Sankey wants congress to help create federal legislation.
“College sports doesn’t work well with 50 different standards,” he said. “If we’re left with just states legislating, then the nation of College World Series, and we just saw the highlights, for one. The NCAA’s Division I track and field championships are this weekend. Then the College World Series in baseball. Those don’t work very well if everybody’s playing by their own rules. So that’s one reason for national standards. I could go on as to other reasons.
“I think the interest has always been there. I think the attention has increased, the understanding of the changes we’ve made. I think even in the last fews days there’s been a number of members of the House and Senate quoted in a positive way about this new economic relationship. But to continue forward, I think this kind of congressional help and engagement and introduction of a meaningful bill to support college athletics remains a real priority for us.”
The recently approved settlement will now allow universities to pay players directly, as well as introducing roster limits. Additionally, a third-party NIL clearinghouse will now have to approve deals greater than $600.
The changes are set to take place on July 1 as Power Four programs will have between roughly $13 million-$16 million to spend on their rosters. These changes are definitely a step in the right direction, but Greg Sankey urged congressional leaders not to stop here.
“From my perspective there is a sense of urgency,” Greg Sankey explained. “I can’t speak for 435 members of the House of Representatives and 100 senators. …I’ll go back to last year’s media days where I painted a picture of how sports brings people together. In a time where there are plenty of divisions, we reconvene for volleyball and soccer and football in the fall. You’ll have every demographic, every ethnicity, every political party, different wordlviews come together to rally around their team. My hope, my representation to members of congress, is that’s a really healthy model to explore.
“Not that you don’t have to negotiate differences, but the reality is we should be able to come together in a nonpartisan way to look at some of the new problems we’re facing and pursue meaningful solutions across the aisle and together. I do think that one of the realities that we have that has certainly been a learning experience for me is the election cycle does alter the pace of consideration. I don’t know that there’s any panic button here. We have to control that which we can control. I think from a philsophical standpoint, that’s reality. So we have a settlement. We have a level of control over that decision making. The judge had to make a final decision.”
NIL
Why he is pursuing this is beyond me.
Maryland basketball’s former NIL director disagrees with claims by a former player’s parents that he wasn’t paid what he was owed by the school’s NIL management company, Blueprint Sports. Turtle NIL founder Harry Geller, who negotiated Ja’Kobi Gillespie’s contract on Maryland’s behalf, said Gillespie isn’t owed the roughly $100,000 his father claims he’s owed. The […]

Maryland basketball’s former NIL director disagrees with claims by a former player’s parents that he wasn’t paid what he was owed by the school’s NIL management company, Blueprint Sports. Turtle NIL founder Harry Geller, who negotiated Ja’Kobi Gillespie’s contract on Maryland’s behalf, said Gillespie isn’t owed the roughly $100,000 his father claims he’s owed.
The Gillespies are pursuing legal action to recoup the money.
“Here are the facts as I remember them. I was actively involved in the whole process. Foreseeing that the NIL money would reach a peak this offseason due to the House Settlement, I put a clause in every player’s contract that said, to paraphrase, ‘If you enter the transfer portal and transfer, all payments will cease.’ This was done mainly because the players were compensated to do charitable works, and a lot of the events took place in the offseason. So it was a year-round commitment,” Geller told InsideMDSports.
“It was always explained to the Gillispie family that if they transferred, the payments would stop, as it’s a year-round commitment.”
“When BluePrint (BPS) took over, all contracts were transferred to them and rewritten. The clause about transferring was not in Jakobi’s contract, but was in all the other 12 contracts. It has not been explained to me why one was omitted. Regardless, there is strong language in the BPS contract referring to the consequences of transferring that Ja’Kobi agreed to.”
What I’m Hearing: Early reviews of new-look Maryland basketball and the deal with Zion Elee
Earlier Monday, Gillespie’s father was quoted in a Baltimore Sun article saying Maryland still owed his son for two months’ worth of payments, framing it s proof Maryland was NIL-poor like former coach Kevin Willard said.
“When Willard left, they pretty much quit paying all the players … We’re fighting that right now. There were players that did get their money and players that didn’t and are still fighting for it. It kinda makes it look like Willard was right. Maybe they don’t have the money,” Byron Gillespie said.
Gillespie’s one season at Maryland was a valuable springboard for his career. He was one of Maryland’s best players, earning second-team all-Big Ten honors after averaging 14.7 points and 4.8 assists per game on 45.3 percent shooting overall and 40.7 percent from three. Along with raising his profile nationally and earning about $500,000, he played it into a return trip to his native Tennessee to play for the Volunteers for what’s been said to be in the $2 million range.
“Why he is even pursuing this is beyond me. He was given a great opportunity to shine by Kevin, made the most of it with his talent and hard work, and leveraged that into what has been reported as a four-to-five-times payday from the previous year,” Geller said.
“Ja’Kobi signed the Turtle NIL contract with this clause in it … We executed scores of contracts during the Turtle NIL era with no complaints from anyone.”
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