Her multifaceted career also includes a successful music venture. Signed to Jay-Z’s Roc Nation, Johnson released “Came Out A Beast” featuring Lil Wayne last summer, continuing the musical legacy of her late father, rapper Camouflage. CHICAGO, ILLINOIS – DECEMBER 19: Flau’Jae Johnson #4 of the LSU Lady Tigers looks on during a game against the […]
Her multifaceted career also includes a successful music venture. Signed to Jay-Z’s Roc Nation, Johnson released “Came Out A Beast” featuring Lil Wayne last summer, continuing the musical legacy of her late father, rapper Camouflage.
Financial Goals
“Unmanageable debt prevents consumers from achieving their goals,” explained Dacy Yee, president of Experian Consumer Services. “We hope this debt relief and access to Experian tools will help beneficiaries in Louisiana move toward a healthier financial future.”
Johnson, who leads the Tigers with 18.9 points per game entering the NCAA Tournament, announced the partnership just days before March Madness tips off. The initiative goes beyond the initial million commitment — Experian has pledged an additional 0,000 in debt relief for every tournament win by the LSU women’s basketball team, potentially adding another 0,000 to the program.
“This selfless spirit is authentic to who Flau’jae is, and it shines through in everything she does, including her brand partnerships,” Brooks continued. “Teaming up with Experian was a brilliant decision, as they share her passion for giving back to the community.”
As Johnson prepares to lead the Tigers into the NCAA Tournament—where she’ll aim to replicate the championship success LSU achieved in 2023—her off-court impact continues to grow. The All-SEC First Team selection has positioned herself at the intersection of sports excellence, entertainment, and financial advocacy, demonstrating a business savvy that extends well beyond her years.
Johnson’s business acumen extends beyond this latest partnership.
The partnership also comes as Johnson is set to be featured in the second season of ESPN’s documentary series “Full Court Press,” which follows elite women’s college basketball players throughout their season, further expanding her visibility across multiple platforms.
Rising basketball phenomenon Flau’jae Johnson is leveraging her growing platform to tackle wealth inequality in Louisiana. The LSU junior guard has joined forces with credit reporting giant Experian to help clear million of consumer debt for 5,000 families across the state, marking a significant pivot into financial advocacy for the 21-year-old athlete.
For Johnson, whose basketball journey began at the Frank Callen Boys & Girls Club in Savannah, Georgia, the Experian partnership represents a full-circle moment in her development as both an athlete and entrepreneur, according to WJCL.com.
Her mother, Kia Brooks, shared an exclusive comment with Finurah, stating, “Flau’jae’s heart of gold is truly inspiring. As her mom, I’ve had the privilege of witnessing her compassionate nature since she was a little girl. I vividly remember her wanting to feed the homeless and giving away her extra chore money to those in need.”
“It’s hard to create a winning financial game plan when you are blocked by debt,” Johnson said in a press release. “I am excited to partner with Experian to empower families in the state and across the country so they can become financial champions of their future.”
Brooks said, “As her mom, I couldn’t be prouder of this remarkable young woman.”
“You know what’s bigger than basketball? Financial empowerment,” Johnson stated in a commercial for the initiative. “Money isn’t everything, but you need it to live a good life.”
The debt relief program specifically targets Louisiana, where financial disparities are particularly pronounced. The state has one of the nation’s highest unbanked rates at 8.1 percent, and reports indicate approximately 52 percent of African Americans in the region are actively working to rebuild their credit. The initiative will be implemented by ForgiveCo through their “random acts of kindness” model, which acquires and cancels consumer debt without requiring applications.
“Having experienced the challenges of overcoming financial struggles, Flau’jae understands the importance of providing support and guidance to those in need. Her message is one of hope and resilience, reminding everyone that with determination and the right mindset, anyone can overcome financial obstacles and achieve their goals,” Brooks explained.
Since the NCAA began allowing athletes to profit from their name, image, and likeness (NIL), she has secured numerous brand deals including agreements with Unrivaled women’s basketball league (which included equity) and JBL Audio. Currently ranked No. 1 in women’s basketball NIL rankings and No. 43 overall in the NIL 100, Johnson has reportedly accumulated approximately .5 million in earnings, ON3 reports.
Johnson understands the importance of wealth managing.
This collaboration represents a strategic alignment for Johnson, who is not only excelling on the court but also pursuing a business degree at LSU. The partnership elevates her beyond typical athlete endorsements into the realm of financial literacy advocacy—a growing concern as consumer debt reaches unprecedented levels nationwide.
Brooks added, “The Experian NIL deal was a natural fit, as Flau’jae frequently speaks about financial literacy, building credit, and responsible money management in her interviews and podcasts. Her philosophy is simple: if you can’t pay for it now, you don’t need it. This mindset has allowed her to stay debt-free and pursue her passions without financial burdens.”
