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Fnatic Seeks Commecial Growth With IMG Partnership

“Partnering with IMG is a game-changer, enabling us to bring more world-class brands into the space and secure deeper connections with highly sought-after, tech-savvy younger audiences,” he said. Luke Organ, SVP of Global Partnerships at IMG, added: “We’re proud to partner with Fnatic to seek new commercial opportunities that can unlock further value for this […]

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Fnatic Seeks Commecial Growth With IMG Partnership

“Partnering with IMG is a game-changer, enabling us to bring more world-class brands into the space and secure deeper connections with highly sought-after, tech-savvy younger audiences,” he said.
Luke Organ, SVP of Global Partnerships at IMG, added: “We’re proud to partner with Fnatic to seek new commercial opportunities that can unlock further value for this legendary team, attract new fans, and drive even deeper engagement with its dedicated fan base.”
Additionally, its in-house content agency, Fnatic Studios, has produced compelling content for high-profile entities such as Sony, Red Bull, and Amazon.
Fnatic has successfully formed alliances with notable brands, including the online cryptocurrency casino Betify, gaming chair manufacturer, Blacklyte, and Red Bull.
Fnatic has taken a significant step in its commercial strategy by appointing sports and marketing agency IMG as its exclusive commercial agency, with an objective to enhance its global growth in the esports market.
IMG, founded in 1960, is recognised as a leading global sports marketing agency, adept in media rights representation, brand partnerships, strategic advisory services and digital production, and has collaborated with over 20 esports stakeholders, solidifying its position in the industry.
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With its founding in 2004, Fnatic has firmly established itself in the competitive esports arena, fielding teams across prominent titles such as League of Legends, VALORANT, Apex Legends, and Counter-Strike.
The collaboration extends beyond traditional sponsorships. According to the official announcement, it will also yield branded content opportunities for Fnatic’s roster of content creators and professional gamers, thereby enriching the overall engagement experience for fans and partners alike.
In 2022, IMG joined forces with the Global Esports Federation to co-organise the Commonwealth Esports Championship, further demonstrating its commitment to advancing the esports landscape.
Commenting on the partnership, Sam Mathews, founder and CEO of Fnatic, said: “Fnatic has always been about setting the standard in esports, whether that’s through winning, innovating, or building the most engaged gaming communities in the world.”
Under this new partnership, IMG will play a pivotal role in identifying new sponsorship opportunities for Fnatic, especially across the jerseys of its performance teams and various digital assets. This initiative is aimed at expanding Fnatic’s commercial footprint, tapping into the lucrative world of brand partnerships.

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College athletics the way it was meant to be still exists at Barton

When he was named head football coach at the University of North Carolina, seven-time Super Bowl champion Bill Belichick proudly proclaimed that the Tar Heels would become the “NFL’s 33rd team.” It’s been reported that former Duke basketball star Cooper Flagg earned upwards of $28 million in Name, Image, and Likeness (NIL) compensation and endorsements […]

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When he was named head football coach at the University of North Carolina, seven-time Super Bowl champion Bill Belichick proudly proclaimed that the Tar Heels would become the “NFL’s 33rd team.”

It’s been reported that former Duke basketball star Cooper Flagg earned upwards of $28 million in Name, Image, and Likeness (NIL) compensation and endorsements during his one year with the Blue Devils.

And new N.C. State basketball coach Will Wade was investigated and subsequently fired for allegedly paying players during his time at LSU. With no trace of irony, his ability to pay players and construct a winning roster, primarily through the transfer portal, was cited as the primary reason for his hire by the Wolfpack.

To quote the famous line from Bob Dylan: “The times they are a-changin’.”

The NCAA that most of us know is virtually unrecognizable now. Terms like NIL, transfer portal, conference realignment and House settlement have forever altered the landscape of college sports. There is no question that we are looking at the professionalization of college football and basketball at the Division I level. The term “student-athlete” is nothing but a quaint reminder from the past, and the reality is that most football and basketball players are now more employees than students, and the whole enterprise has become transactional.

NIL legislation started with good intentions a few years ago. Student-athletes should be compensated for their name, image and likeness, especially now that college athletics has become a multi-billion-dollar business. However, NIL is a misnomer, as there were few guardrails put in place by the NCAA, and it quickly evolved into a recruiting inducement and pay-for-play system. To be clear, I don’t begrudge the athletes who are capitalizing; I wish NIL had been around in the 80’s when I played basketball at William & Mary. Back then, I was thrilled with an occasional post-game sandwich and maybe a pitcher of beer!

This new era of college sports is still wildly popular. Stadiums remain full, TV ratings go up every year and donors are spending millions to help build championship-caliber rosters. There is a never-ending chase for more money, and increased spending. And like many of you, I remain a fan and am still captivated by the College Football Playoff and March Madness (both of which are looking to expand, by the way).

I believe strongly in the power of sports to lift people up, to teach valuable lessons and forge lasting relationships. I know it because I lived it as a college basketball player and coach, and now as an athletic director. I know that coaches are educators, leaders, role models and mentors. I know the incredible value that a college degree holds, and the way it can impact a family for generations.

At Barton College, we approach athletics from a transformational standpoint, not a transactional one. We offer life-changing opportunities to our 700 student-athletes, and our focus is guiding them down the path of resilience and growth. You’ll see them not only on the field or court, but also serving as orientation leaders, resident assistants and research associates. While we play to win — and we do it a lot — the biggest “game” on the schedule is always graduation day. Athletics supports the mission and business model of the college, providing a positive and nurturing student-athlete experience, and competing to win in the classroom, in competition and in the Wilson community.

You can root for the Heels, Devils, Pack, or Pirates, but we are Wilson’s hometown college team, and we have no doubt you’ll root for the Bulldogs.

We have great coaches and staff, beautiful facilities, and talented student-athletes who compete at a high level. You know what we are? We’re what college athletics used to be, and what it was meant to be. We may have some navigate the transfer portal and a few Bulldogs dipping their toes into the NIL waters, but most of our student-athletes, including football and basketball players, are here to get a first-class education and to learn and grow as people.

Our games are affordable and many are free, and you can bring your kids onto the field or court after the game for a photo, no problem.

I look forward to seeing how Belichick and Wade do, and I’ll be rooting for Cooper Flagg.

But mostly, I’m proud to be part of the team, Wilson’s hometown team, at Barton College, where we still do it the right way.

Ken Tyler is Vice President and Director of Athletics at Barton College. A former NCAA Division I basketball player and coach in Divisions I, II and III, Tyler has spent over 30 years in college athletics. Prior to Barton, he served as Director of Athletics at the University of Mary Washington and West Virginia Wesleyan College. Tyler resides in Wilson with his wife Dr. Leona Ba Tyler.



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Thomas Castellanos just picked his biggest fight yet, fighting against the Playoff

This offseason, Florida State transfer quarterback Thomas Castellanos has lived in the headlines, and it hasn’t been for his performances at Florida State’s Spring Practices. During an interview, Thomas Castellanos aimed at Alabama, saying that the Crimson Tide no longer have Nick Saban to save them when the teams face off to start the season. […]

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This offseason, Florida State transfer quarterback Thomas Castellanos has lived in the headlines, and it hasn’t been for his performances at Florida State’s Spring Practices. During an interview, Thomas Castellanos aimed at Alabama, saying that the Crimson Tide no longer have Nick Saban to save them when the teams face off to start the season. In the same interview, Castellanos threw his teammates under the bus, claiming he finally has talent around him.

While Thomas Castellanos has challenged Alabama and his former Boston College teammates, he was challenging an opponent giving his side of transferring which didn’t make it all that bad even if he made himself a target. Thomas Castellanos’ latest challenge may be his boldest yet, and most likely a battle he has no chance of winning.

Thomas Castellanos becomes the 6th athlete to appeal the NCAA House Settlement

On Monday Night, a 6th athlete filed a notice of appeal regarding the NCAA House Settlement with an objection to the College Football Playoff’s role in the settlement.

Among the thousands of athletes in College sports, only 6 have filed appeals, with Castellanos being the most high-profile of the group. The argument Thomas Castellanos has with the House Settlement is an intriguing argument but, when it’s actually resolved will be a bigger question.

The biggest objection Thomas Castellanos has with the NCAA House Settlement is the role the College Football Playoff plays in the settlement. The College Football Playoff plays a massive part in the revenue, and based on the little information given about the appeal indicates it has significant coverage from the settlement.

The biggest impact that Castellanos and everyone else in the appeal has is on the former college athletes. The NCAA was ordered to issue $2.8 billion in back payments to former athletes but, the payments can’t be made until there are no outstanding appeals which will delay when former players receive their payments.

More College Football News:





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Deion Sanders doesn’t hold back on why certain college football teams keep winning

Colorado head coach Deion Sanders is pushing for a cap within the Name, Image and Likeness market as college football programs fight to stay competitive in the aftermath of the House settlement. While schools can share up to $20.5 million directly to student athletes this year, the revenue share cap doesn’t apply to third-party NIL […]

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Colorado head coach Deion Sanders is pushing for a cap within the Name, Image and Likeness market as college football programs fight to stay competitive in the aftermath of the House settlement.

While schools can share up to $20.5 million directly to student athletes this year, the revenue share cap doesn’t apply to third-party NIL deals. Programs can work with outside partners to give athletes even more opportunities.

Sanders helped turn Colorado around in his second season at the helm, finishing at 9-4 after recording just four wins in 2023.

Despite the promising trajectory of the program, though, Sanders is wary about competing against programs with more backing from an NIL perspective.

“I wish there was a cap,” Sanders said Wednesday at Big 12 Media Days. “You know, like, the top-of-the-line player makes this, and if you’re not that type of guy, you know you’re not going to make that. That’s what the NFL does. So, the problem is you got a guy that’s not that darn good, but he could go to another school and give him a half a million dollars. And you can’t compete with that.”

Larger programs have a leg up in recruiting and maintaining top-tier talent. The last three national championship winners – Georgia, Michigan and Ohio State – were among the country’s biggest NIL spenders.

Ohio State reportedly spent around $20 million to field its national championship roster last season.

“All you have to do is look at the playoffs and see what those teams spent, and you’ll understand darn well why they’re in the playoffs,” Sanders said. “It’s kind of hard to compete with somebody who’s giving 25-30 million dollars to a darn freshman class.”

“It’s crazy,” Sanders continued. “We’re not complaining, because all these coaches up here can coach their butts off… But what’s going on right now don’t make sense. We want to say stuff, but we’re trying to be professional… But the team that pays them more, pays the most, is going to be there in the end.”

All third-party deals totaling over $600, in light of the House settlement, are subject to the NIL Go clearinghouse. That process could begin to reign in unsustainable deals and provide more of an equal playing field.

However, the effectiveness is, and will continue to be, under question, as the current landscape was just instituted on July 1.



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‘Don’t Make Sense’ — Colorado HC Deion Sanders Provides Alternate NIL Idea Amid Inequality in College Football

Deion Sanders stood at the podium during Big 12 Media Days with a message that addressed college football’s biggest problem. The Colorado head coach wasn’t mincing words about NIL deals and the chaos they’ve created. His solution? Stop pretending the current system works and start copying what does. Dive into Try out PFSN’s FREE college […]

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Deion Sanders stood at the podium during Big 12 Media Days with a message that addressed college football’s biggest problem.

The Colorado head coach wasn’t mincing words about NIL deals and the chaos they’ve created. His solution? Stop pretending the current system works and start copying what does.

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Why Does Colorado HC Deion Sanders Think NIL Creates an Unfair Playing Field?

The college football landscape has shifted rapidly, largely due to the rise of NIL deals. While these opportunities benefit student-athletes, they have also deepened the divide between powerhouse programs and those with limited funding.

Wealthier schools now leverage major donor support and lucrative endorsements to secure elite talent, leaving smaller programs struggling to compete. As these major developments continue to unfold, Sanders has closely monitored them, expressing concern about the NCAA’s uncertain role in this evolving system.

Colorado head coach Deion Sanders has reemerged on the college football stage, and with him comes a renewed critique of the current state of NIL deals. Speaking at Big 12 Media Days, Sanders didn’t hold back while addressing the competitive disparity NIL has introduced into the sport.

He pointed directly at the imbalance in spending among programs and its visible impact on postseason appearances. “All you gotta do is look at the [CFP] and see what those teams spent, and you’ll understand darn well why they’re in the playoffs,” Sanders said.

His frustration was rooted not in the principle of player compensation, which he supports, but in the lack of structure guiding it. Sanders voiced concern over how programs now land recruits based primarily on NIL money rather than coaching or development.

“You got a guy that’s not that darn good, but he could go to another school and they give him a half a million dollars and you can’t compete with that,” he said. “We’re not complaining because all these coaches up here could coach their butts off… but what’s going on right now don’t make sense.”

Sanders noted that schools with the largest donor bases are stockpiling talent, while others simply can’t keep pace financially.

“And you’re talking about equality, not equality, like equal, I guess, equality. And all you have to do is look at the playoffs and see what those teams spent, and you understand darn they’re wider in the playoffs.”

What Solution Does Sanders Propose for College Football’s NIL Problem?

Sanders has long advocated for NIL regulations and, earlier in April, proposed a clear solution: a salary cap mirroring the NFL’s structure.

“There should be some kind of cap,” he said in an interview with USA Today‘s Jarrett Bell. “Our game should emulate the NFL game in every aspect. Rules. Regulations. Whatever the NFL rules, the college rules should be the same.”

Sanders believes a structured cap would allow fairness to prevail across programs of varying size and resources. This approach would level the playing field by preventing the wealthiest programs from simply outspending their competition for top talent.

RELATED: Colorado HC Deion Sanders Takes Cheeky Jab at Texas Tech HC Joey McGuire’s Transfer Portal Activity While Praising Red Raiders

However, the current trajectory suggests his concerns are only growing. As part of a recently approved antitrust settlement in the House v. NCAA case, schools will soon be permitted to share up to $20.5 million annually with athletes. However, for Sanders, that measure falls short of addressing the core issue.

“It’s kind of hard to compete with somebody who’s given $25, $30 million to a darn freshman class,” he said, pointing out the growing gap between schools flush with cash and those without such advantages.

Sanders’ message was direct and uncompromising. Without firm guidelines, the sport risks becoming a predictable cycle dominated by the wealthiest programs. His NFL-style salary cap proposal represents a fundamental shift toward structured competition rather than the current free-for-all approach that has transformed college recruiting into a bidding war.





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NIL Go

In addition to the $2.8 billion, 10-year settlement and a $20.5 million annual revenue-sharing pool for Division I schools, the House v. NCAA lawsuit settlement is also transforming college sports by the creation of the College Sports Commission online portal, NIL Go. Developed and to be administered in partnership with Deloitte, NIL Go was established […]

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NIL Go

In addition to the $2.8 billion, 10-year settlement and a $20.5 million annual revenue-sharing pool for Division I schools, the House v. NCAA lawsuit settlement is also transforming college sports by the creation of the College Sports Commission online portal, NIL Go. Developed and to be administered in partnership with Deloitte, NIL Go was established to oversee all third-party NIL (Name, Image, Likeness) deals exceeding $600. It evaluates whether each such contract falls within a “reasonable range of compensation,” a subjective criterion that many believe could lead to future legal disputes.

One glaring issue is that Deloitte officials have already stated that a significant portion of past NIL collective deals would have been rejected under their new formula, with 70% potentially being denied. While most public company NIL deals are valued under $10,000, some athletes proactively secured six-figure deals with Power Four programs before the July 1 deadline, in anticipation of the revenue cap.

The NIL Go system will notify athletes if their deals are cleared, rejected, or flagged for further review. Athletes will then have the option to revise, cancel, or appeal. However, unlike professional leagues, colleges sports lack a collective bargaining agreement, raising questions about the legitimacy of this arbitration process. The new system is sure to face challenges, including potential legal battles if deals are denied, and there are already indications that some parties intend on challenging the clearinghouse’s authority.

Another concern is that many athletes, especially those not on campus during the summer, are largely unaware of the new NIL Go platform and its processes. While some expect clear standards for athlete compensation to emerge once the new revenue-sharing model is fully understood, others worry that some athletes may simply fail to submit NIL deals because they are unaware of the new requirements.

Given the rapidly evolving landscape of NCAA regulations, it’s important for student-athletes and those advising them to understand the complexities of NIL agreements. Consulting with legal professionals experienced in athletic or endorsement contracts can help ensure that deals are both compliant and in the athlete’s best interest.

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Did BYU tamper with Utah's Smith Snowden? Ute DB says no.

Frisco, Texas • Smith Snowden saw the blowback his former teammate Keanu Tanuvasa took for bolting from Salt Lake to Provo this offseason. As fans struggled to comprehend how one of Utah’s best players could make the move to the school’s biggest rival, Snowden understood the hurt. But he also couldn’t help feeling compassion for […]

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Did BYU tamper with Utah's Smith Snowden? Ute DB says no.

Frisco, Texas • Smith Snowden saw the blowback his former teammate Keanu Tanuvasa took for bolting from Salt Lake to Provo this offseason.

As fans struggled to comprehend how one of Utah’s best players could make the move to the school’s biggest rival, Snowden understood the hurt. But he also couldn’t help feeling compassion for the defensive tackle.

“If that is what he believed was the best for him, good for him,” Snowden said. “There is no bad blood. He was a brother. We sweat together. We bled together.”

Maybe there was a little bit more behind Snowden’s compassion, too, since he can relate to what Tanuvasa’s going through.

Snowden found himself in a similar firestorm this offseason, caught between the two fan bases.

BYU reportedly pursued Snowden, encouraging him to make the move from Utah to the Cougars.

Wednesday at Big 12 Media Days, Snowden confirmed he was recruited to leave Utah for BYU in the offseason.

“It wasn’t directly to me,” he said. “BYU wasn’t the only school [to reach out]. It is kind of what the name of the game is with the transfer portal.”

Snowden was never in the transfer portal. But the junior didn’t feel as though BYU tampered — or illegally reached out to him.

By NCAA rule, a team cannot contact a player directly unless they have entered their name into the transfer portal.

“I wouldn’t say it was any tampering type thing. It was more [through] agents,” he said.

Snowden has been uniquely indoctrinated into the dynamics of the Utah-BYU rivalry. His father, Will Snowden, played at BYU.

Ultimately, Snowden felt staying at Utah was a better fit for him.

“It has never been bad blood with them,” he said. “I just felt my best opportunity was to finish it off with the Ute boys and leave a mark at Utah.”

Since BYU and Utah entered the same conference, the rivalry between the two fan bases seemingly intensified.

“For sure,” Snowden said, agreeing with a smile.

BYU took two players from Utah in the offseason, including Tanuvasa and tight end Carsen Ryan.

But Snowden picked his side — even if he understands those who left.

“I think BYU-Utah went six years without playing each other. With having such a big rivalry, it is kind of weird not to play your rival,” he said. “Being able to have that in-state rival where you play them every year, it is exciting.”

It comes with a little extra drama, too.

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