Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

Sports

Football Sponsorship Shake

Published

on

Football Sponsorship Shake

“Betting is the fifth-biggest spender on sports sponsorship globally and the second-largest spending brand category in Premier League sponsorship,” Matt House, CEO of SportQuake, told FinanceMagnates.com, as the UK is preparing to ban teams from displaying betting brands on shirts.Matt House, CEO of SportQuake

Interestingly, 11 Premier League teams currently feature a gambling sponsor on the front of their shirts. The combined value of these shirt sponsorship deals in the ongoing season is $135.43 million (£101.1 million), according to figures from GlobalData.

House revealed that betting brands account for 10% of total Premier League sponsorship spending. “[The ban] is not material for Premier League teams as a whole,” he added, “but for the affected teams it’s a big challenge.”

He also pointed out that “betting will continue to be allowed across all other UK sports and will remain in the Premier League on non-front-of-shirt uniform assets, such as stadium branding, digital content and social media.”

A Buying Opportunity for Non-Betting Brands

Apart from betting brands, retail trading platforms are another industry spending heavily on sports sponsorships. FxPro, FBS and Plus500 have all previously placed their branding on the front of various football club shirts, while other brokers have promoted their brands on and off jerseys.

You may also like: How Much Fancy Sport Sponsorships Actually Cost?

With the exit of many Premier League shirt sponsors, a new opportunity may emerge for brokers. “Premier League front-of-shirt sponsorship is a thinly traded marketplace, with only four to five teams per season,” House said. “So, with availability doubling and the biggest buyer exiting, simple supply and demand economics suggest the market is likely to be softer year-on-year, presenting a buying opportunity for non-betting brands.”

However, shirt sponsorship is expensive. “Smaller teams have been earning around £7 million per year from betting front-of-shirt packages, with larger teams making over £10 million annually,” the SportQuake CEO said. “The Villa x Betano deal is the largest betting front-of-shirt sponsorship in the Premier League, worth £20 million per year, subject to performance bonuses.”

That cost is rarely a barrier for willing CFD brokers. According to SportQuake, Swissquote spent $15 million on sports sponsorships in the 2024–25 season, followed by eToro and Plus500 at $10.7 million and $10.5 million, respectively. Other major spenders include Libertex, AvaTrade, Vantage, Doo Group and CFI Group.

Top 10 trading brands spending in sports

The most favoured type of sponsorship, however, is becoming a global or regional “official partner.” According to House, these are “entry-level to sports sponsorship and, depending on your brand objectives, provide many helpful marketing tools—specifically for growing ambitious multi-market, digital-first fintech businesses.”

“We see great value in these packages,” he added. “They trade at around a 95% discount to historic front-of-shirt prices for similar marketing rights (e.g., excluding uniform but including IP, stadium branding, digital content and social media).”

“F1 Has Been Flying”

Although football receives the biggest share of sports spending by retail trading brands (CFD and non-CFD) at $86 million, other popular sports include basketball and Formula One, which attracted $32 million and $20 million, respectively.

“F1 has been flying since Covid and Drive to Survive,” House said, referring to the popular documentary series on Formula One. “The entry-level cost for a trading partner of a smaller F1 team is around £2 million per year depending on marketing rights. It’s an obvious area for CFD brokers to target—offering premium, globally known IP, a large investment-focused international audience, and the ability to activate regionally at F1’s 24 race weekends around the world.”

Seven retail trading brands sponsor F1 teams in the current season, compared to just two in 2020 and 2021.

“It’s worth noting that while F1 is growing faster, football remains dominant—almost 50% of CFD sports sponsorship spend goes to football versus 11% for F1,” House added. “It will be interesting to watch the growth race over the next 12 months, especially as Premier League front-of-shirt prices decline, which might draw more spend back into football.”

Brokerage brands are also showing interest in regional sports sponsorships, particularly in the UAE, South America and India.

Read more: CFDs Sport Sponsorships Go beyond Football

Retail trading brands tripled their spending on sports sponsorship deals in the 2024–25 season compared to two years ago, reaching $183 million. However, Matt House, CEO of SportQuake, a sports sponsorship brokerage agency, believes that “many people spend their money badly.”

“The front end of getting to know each other and setting things on firm foundations is key,” he added. “Getting that right and paying the right price generally creates the highest ROI.

“We work extensively across fast-moving, digital-first industries,” House continued. “So, undoubtedly there will be further regulations and restrictions, but there will also be many opportunities. The top fintech and trading brands are major businesses now, with strong teams and financing behind them. The top sports teams are developing in the same way. That’s where the synergies are. That’s what makes it so exciting.”

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Sports

Indiana volleyball vs Colorado NCAA tournament final score, game updates, next

Published

on


7:57 pm ET December 5, 2025

When does Indiana volleyball play next? Indiana volleyball next game, opponent in NCAA tournament

Aaron Ferguson

Details are still to come on the next weekend of the NCAA tournament. The certainties: IU is headed to Austin, Texas as UT hosts that quadrant as the No. 1 seed. The first and second rounds in Austin will finish Saturday night. No. 8-seed Penn State awaits the winner of Texas and Florida A&M in Saturday’s second round match.

7:55 pm ET December 5, 2025

Indiana volleyball celebrates Sweet 16 berth

Aaron Ferguson

Here’s how it looked as IU won its second-round match against Colorado:

7:50 pm ET December 5, 2025

Indiana volleyball highlights in win vs Colorado

Aaron Ferguson

Here’s a look inside Wilkinson Hall for IU’s win:

7:42 pm ET December 5, 2025

Indiana volleyball stats in win vs Colorado

Aaron Ferguson

The Hoosiers hit .378 for the match and had an 11-2 blocking advantage against the Buffs. The serving pressure wasn’t there like it was against Toledo, but IU played solid defensively and were able to clinch its second Sweet 16 appearance — its other was 15 years ago in 2010.

Candela Alonso-Corcelles led the way with 16 kills with just one error on 27 swings, an efficient .556. Freshman Jaidyn Jager added 15 kills (.375). The middles did plenty of work with Madi Sell having seven blocks and Victoria Gray adding four. Avry Tatum also had five blocks with eight kills. Setter Teodora Krickovic had 29 assists, eight digs and three blocks.

Colorado hit .208 for the match, led by Ana Burilovi’s 19 kills (.239) and an efficient seven on 11 swings for Cayla Payne (.545). But nine service errors did not help the Buffs, particularly with five in the first set.



Link

Continue Reading

Sports

Kansas women’s volleyball vs Miami (Fl.): NCAA tournament final result

Published

on


Updated Dec. 5, 2025, 8:26 p.m. CT



Link

Continue Reading

Sports

Former UH volleyball player, youth coach accused of producing child porn

Published

on


HONOLULU (HawaiiNewsNow) – A former youth volleyball coach who played on the University of Hawaii men’s volleyball team was arrested and charged with production of child pornography, allegedly with a former player.

The U.S. Attorney’s Office, District of Hawaii, announced Friday that Elias David, 37, of Waimanalo, was charged by criminal complaint on Dec. 3.

He was employed as a firefighter for the Department of Defense and worked at Joint Base Pearl Harbor-Hickam, Federal Fire Station 9.

According to the criminal complaint filed by the FBI, a 17-year-old told her aunt she was having sexual intercourse with David, who was a family friend and her volleyball coach since she was 13 years old.

Court documents said the teen’s relationship began with David in 2023 after a volleyball trip to Las Vegas. She was 16 at the time.

The teen told investigators that David was providing extra training to prepare her for college. She also admitted to engaging in different types of sexual contact with David that including oral and vaginal sex, documents said.

She also said that their sexual activities occurred at the fire station where he worked, at a nearby warehouse, as well as at David’s home and vehicle, documents said.

David was arrested in July of 2024 for sexual assault in the second degree. He waived his Miranda rights and was interviewed.

During his interview with investigators, David said they “began to develop feelings for each other and ‘fell in love,’” and admitted that he and the teen engaged in a sexual relationship, documents said.

David said that the romantic phase of the relationship began around March 2023, and admitted to ordering ride share services for the teen so she could leave her house to meet him at or near his workplace, documents said.

Investigators said they found 97 graphic videos of the two of them on her phone and 78 emails referring to ride share trips and GPS location data.

David played for the University of Hawaii men’s volleyball team in 2009.

If convicted, he could face up to 30 years in prison.



Link

Continue Reading

Sports

Iowa State Tops St. Thomas, Advances to Second Round

Published

on


MINNEAPOLIS, Minn. – No. 23 Iowa State (23-7, 12-6 Big 12) won in five against St. Thomas (21-10, 11-5 Summit) in the NCAA Championship First Round Friday night. No. 5-seed ISU advances to the second round to meet the winner of No. 4-seed Minnesota vs. Fairfield tomorrow at 7 p.m.

After St. Thomas took the first 25-21, ISU answered outhitting UST .552-.143 in the second to tie up the match with a set score of 25-13. The Cyclones took the match lead after another dominant set score of 25-16, but St. Thomas would win the fourth 25-21 to extend the match to a fifth. ISU used a 7-0 run in the fifth to flip the momentum and seal the victory.

Big 12 Libero of the Year Rachel Van Gorp was her usual self and had her third-straight match with 20 or more digs, ending the night with a career-high 33. The total is the second-most in an NCAA Tournament match by a Cyclone, and most since 2012. It was also match No. 35 in a row with double-figure digs and her 50th-career match in double figures.

Iowa State had a dominant night at the service line, serving to the fourth 10-plus ace match this season, and 28th of Christy Johnson-Lynch‘s career with 12 through the night. ISU was led by Nayeli Ti’a with five aces to tie the NCAA Tournament school record, while Van Gorp had four, now the second-most in a tournament match.

Alea Goolsby had her 15th match this season with 10-plus kills, leading ISU with 15. Ti’a delivered 14 kills for her 13th match this season with 10-plus, and Lilly Wachholz (12) and Amiree Hendricks-Walker (10) made for four in double figures.

SET ONE

At 6-6, Morgan Brandt tricked St. Thomas with a setter kill while Tierney Jackson served up an ace but UST followed to again knot the score. The Tommies flipped the lead at 11-10 and took the next two as Iowa State called the first timeout. Ti’a slammed down her second kill out of the timeout, but St. Thomas kept with the lead reaching 20 first (20-17). ISU cut its deficit to one at 22-21, but the Tommies ended the first on a run of three for the set win.

SET TWO

Ti’a had a no-doubt kill to make it 1-1, while the Tommies denied ISU the lead while going up 4-2. Goolsby’s third kill tied it, and the Cyclones took their first lead at 6-5 on a block. UST flipped the advantage in its favor briefly, but ISU set out on an 11-0 run to take it right back and run ahead 18-8. A Brandt ace put the Cyclones at set point and an attack error by the Tommies sealed the set at 25-13. ISU did not have a single attack error in the frame.

SET THREE

Back-to-back aces by Ti’a brought Iowa State ahead 6-2, while Ti’a delivered another bringing the scoreboard to 9-2. Goolsby’s seventh kill at .400 capped a Cyclone run of seven on the next play, but a UST scoring run of four came soon after as the Tommies came within three (13-10). Iowa State had a run of four of their own to keep command of the lead, while the Cyclones took the match lead on Goolsby’s 10th kill at 25-16.

SET FOUR

A 4-0 scoring run took the Tommies ahead 7-3 as ISU then called an early timeout. Iowa State would go on to knot the score at 13s on yet another ace by Ti’a, while a UST attack error gave ISU its first lead of the set. That lead was not safe as the Tommies went ahead 19-15 to cause Iowa State’s final timeout of the set. The Cyclones had a late run of three, but St. Thomas pushed on to force a fifth at 25-21.

SET FIVE

Iowa State took the first point on a kill by Ti’a, but St. Thomas followed going ahead 5-2. ISU did not let up, hitting a run of four to take a 6-5 lead and cause a UST timeout. The run stretched to seven as Iowa State switched sides with the lead of 8-5, and Goolsby capped the run next with a kill. ISU would go on to win it 15-8 after a St. Thomas service error.



Link

Continue Reading

Sports

Updates, highlights as Wisconsin advances with sweep vs North Carolina

Published

on


9:43 pm CT December 5, 2025

See some highlights from Wisconsin’s NCAA tournament win vs North Carolina

John Steppe

9:39 pm CT December 5, 2025

Mimi Colyer’s stats vs. North Carolina in second round of NCAA tournament

John Steppe

  • 22 kills
  • 5 attack errors
  • 42 total attacks
  • .405 hitting percentage
  • 13 digs
  • 3 blocks

9:37 pm CT December 5, 2025

Wisconsin vs. North Carolina NCAA tournament final stats comparison

John Steppe

  • Kills: Wisconsin 60, North Carolina 37
  • Hitting percentage: Wisconsin .365, North Carolina .233
  • Service aces: Wisconsin 2, North Carolina 0
  • Service errors: North Carolina 5, Wisconsin 8
  • Digs: Wisconsin 56, North Carolina 40
  • Total team blocks: North Carolina 6, Wisconsin 5

9:33 pm CT December 5, 2025

Wisconsin coach Kelly Sheffield comments on Badgers’ NCAA tournament win vs. North Carolina

John Steppe



Link

Continue Reading

Sports

2025 NCAA volleyball tournament: Bracket, schedule, results

Published

on


Dec. 5, 2025Updated Dec. 6, 2025, 12:22 a.m. ET



Link

Continue Reading

Most Viewed Posts

Trending