Sports
Football Sponsorship Shake
“Betting is the fifth-biggest spender on sports sponsorship globally and the second-largest spending brand category in Premier League sponsorship,” Matt House, CEO of SportQuake, told FinanceMagnates.com, as the UK is preparing to ban teams from displaying betting brands on shirts.Matt House, CEO of SportQuake
Interestingly, 11 Premier League teams currently feature a gambling sponsor on the front of their shirts. The combined value of these shirt sponsorship deals in the ongoing season is $135.43 million (£101.1 million), according to figures from GlobalData.
House revealed that betting brands account for 10% of total Premier League sponsorship spending. “[The ban] is not material for Premier League teams as a whole,” he added, “but for the affected teams it’s a big challenge.”
He also pointed out that “betting will continue to be allowed across all other UK sports and will remain in the Premier League on non-front-of-shirt uniform assets, such as stadium branding, digital content and social media.”
A Buying Opportunity for Non-Betting Brands
Apart from betting brands, retail trading platforms are another industry spending heavily on sports sponsorships. FxPro, FBS and Plus500 have all previously placed their branding on the front of various football club shirts, while other brokers have promoted their brands on and off jerseys.
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With the exit of many Premier League shirt sponsors, a new opportunity may emerge for brokers. “Premier League front-of-shirt sponsorship is a thinly traded marketplace, with only four to five teams per season,” House said. “So, with availability doubling and the biggest buyer exiting, simple supply and demand economics suggest the market is likely to be softer year-on-year, presenting a buying opportunity for non-betting brands.”
However, shirt sponsorship is expensive. “Smaller teams have been earning around £7 million per year from betting front-of-shirt packages, with larger teams making over £10 million annually,” the SportQuake CEO said. “The Villa x Betano deal is the largest betting front-of-shirt sponsorship in the Premier League, worth £20 million per year, subject to performance bonuses.”
That cost is rarely a barrier for willing CFD brokers. According to SportQuake, Swissquote spent $15 million on sports sponsorships in the 2024–25 season, followed by eToro and Plus500 at $10.7 million and $10.5 million, respectively. Other major spenders include Libertex, AvaTrade, Vantage, Doo Group and CFI Group.
The most favoured type of sponsorship, however, is becoming a global or regional “official partner.” According to House, these are “entry-level to sports sponsorship and, depending on your brand objectives, provide many helpful marketing tools—specifically for growing ambitious multi-market, digital-first fintech businesses.”
“We see great value in these packages,” he added. “They trade at around a 95% discount to historic front-of-shirt prices for similar marketing rights (e.g., excluding uniform but including IP, stadium branding, digital content and social media).”
“F1 Has Been Flying”
Although football receives the biggest share of sports spending by retail trading brands (CFD and non-CFD) at $86 million, other popular sports include basketball and Formula One, which attracted $32 million and $20 million, respectively.
“F1 has been flying since Covid and Drive to Survive,” House said, referring to the popular documentary series on Formula One. “The entry-level cost for a trading partner of a smaller F1 team is around £2 million per year depending on marketing rights. It’s an obvious area for CFD brokers to target—offering premium, globally known IP, a large investment-focused international audience, and the ability to activate regionally at F1’s 24 race weekends around the world.”
Seven retail trading brands sponsor F1 teams in the current season, compared to just two in 2020 and 2021.
“It’s worth noting that while F1 is growing faster, football remains dominant—almost 50% of CFD sports sponsorship spend goes to football versus 11% for F1,” House added. “It will be interesting to watch the growth race over the next 12 months, especially as Premier League front-of-shirt prices decline, which might draw more spend back into football.”
Brokerage brands are also showing interest in regional sports sponsorships, particularly in the UAE, South America and India.
Read more: CFDs Sport Sponsorships Go beyond Football
Retail trading brands tripled their spending on sports sponsorship deals in the 2024–25 season compared to two years ago, reaching $183 million. However, Matt House, CEO of SportQuake, a sports sponsorship brokerage agency, believes that “many people spend their money badly.”
“The front end of getting to know each other and setting things on firm foundations is key,” he added. “Getting that right and paying the right price generally creates the highest ROI.
“We work extensively across fast-moving, digital-first industries,” House continued. “So, undoubtedly there will be further regulations and restrictions, but there will also be many opportunities. The top fintech and trading brands are major businesses now, with strong teams and financing behind them. The top sports teams are developing in the same way. That’s where the synergies are. That’s what makes it so exciting.”
Updated Dec. 5, 2025, 11:15 p.m. MT
One step closer.
No. 2 seed Arizona State volleyball is back in the Sweet 16 for the second time in three seasons.
The Sun Devils defeated Utah State in four sets (25-15, 25-18, 22-25, 25-15) in the second round of the NCAA Tournament at Desert Financial Arena on Friday, Dec. 5.
“It was really special for me,” senior outside hitter Bailey Miller said. “I was one of the only ones last year when we got upset (in the second round), so I think going into it, all the girls just wanted to recognize all the girls who didn’t get to go to the Sweet 16 last year and took it seriously. It was really special.”
ASU’s return to the Sweet 16 offers a sweeter follow-up to last season’s second-round exit after the Sun Devils earned a hosting bid for the first two rounds. As painful as it was for coach JJ Van Niel, he chose not to let last year cloud the current success.
“I don’t reflect back,” Van Niel said. “That’s negative, but it’s just moving forward. Every year is a new shot, but last year was very painful. Mostly, because I didn’t think we played our best volleyball.”
With few players remaining from last year, Van Niel wasn’t sure how ASU’s season would go and if they’d repeat as Big 12 champions and NCAA Tournament hosts. But his team has done both and added more with a Sweet 16 berth.
“I really had no idea this year what we were going to look like,” Van Niel said. “It’s 100% a new lineup and I’m really proud of these kids because they’ve fought and they’ve scrapped. They’ve all gotten better through the year and they’ve earned this Sweet 16, it’s a really special group.”
What was key for ASU was their defense against a scrappy team that rarely went down in one swing. The Sun Devils were up to the task as they benefited from USU’s 21 attack errors.
USU’s strong offense forced ASU’s middle blockers to front the middle, exploiting their right-side players. While the middle blockers didn’t get as many kills as they did in the first round, it opened the floor for Miller, Noemie Glover and Tatum Parrott.
Miller led ASU with 18 kills on .471 hitting and two errors, a stark improvement from her first-round performance. Glover didn’t commit any errors and had 17 kills on .531 hitting. Parrott added 13 kills.
ASU was serving well again as the Aggies sided out 56.3% of the time, including less than half the time in the first set. Miller’s three aces helped ASU finish with a 7-5 advantage in service aces.
“They’re a great offensive team and their middle (blockers) were very active,” Miller said. “We haven’t really seen a lot of that, so it definitely took some adjusting. But in the end, that’s our bread and butter, being able to adjust and be ready.”
The Aggies got their first lead since early in the first set when they started with an 8-5 edge over ASU in the third set. Instead of putting them away like in the first two sets, ASU had trouble against USU’s attack.
As the third set neared the end, neither side scored twice for six consecutive points until USU got a 24-22 lead over ASU. The Aggies then scored off a bad set from ASU’s Sydney Henry.
The Aggies were strong to start the fourth set, but ASU’s 6-0 run midway through the set helped the Sun Devils gain the separation needed and eliminate them.
The Sun Devils will travel to Lexington, Kentucky, and play No. 3 Creighton in the regional hosted by No. 1 seed Kentucky, either Dec. 12 or 13.
ASU capped off an impressive season at home where it went 16-0, and only dropped eight sets in those games.
Reach the reporter at jenna.ortiz@arizonarepublic.com, as well as @jennarortiz on X.
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Olivia Babcock didn’t realize her performance during the first round of the NCAA women’s volleyball tournament gave her the Pitt record for most kills in a season. Babcock knew she met the previous record holder, Wendy Hatlestad, during alumni weekend.
Babcock recorded 13 kills during the Panthers’ 25-10, 25-17, 25-13 win Friday night at Petersen Events Center in front of a crowd of 4,240. Babcock now has 558 kills, going past the single-season record of 555 Hatlestad set in 2003.
“I was talking to her two weeks ago,” Babcock said. “That’s crazy I just met her. But I think it says a lot about how much my team trusts me to take those big rips, and it gives me the opportunity to score and get as many kills as I do.”
Everyone had a good night hitting for the top-seeded Panthers, who advanced to the second round of the NCAA Tournament for the 10th straight season.
The Panthers committed only four attack errors against UMBC (13-12) and finished with a hitting percentage of .551.
“It’s really good to start out and to remind ourselves to maintain high standards,” Babcock said. “Obviously, all of these teams have made it into the tournament because they’re an amazing team, and everyone’s going to bring their best volleyball. I think we just need to make sure that we’re playing our best, too, because, especially in these matches, we don’t wanna slip up and give away a set or a match.”
Pitt (27-4) hasn’t dropped a set in the first round since it beat VCU, 3-1, in 2017 at Penn State.
The Retrievers qualified for the tournament after winning the America East Conference for the fifth time in the past six seasons. Pitt setter Brooke Mosher, who finished with 34 assists, said the Panthers got themselves in system thanks to their good passing.
Blaire Bayless was second for the Panthers with nine kills, and Abby Emch contributed eight.
“That made it really easy for me to spread the ball around and get the middles involved,” Mosher said. “Then, I trusted my teammates to be able to put the ball away.”
Pitt lost the first point of the match after UMBC delivered on a kill by Jalynn Brown. The Panthers responded by scoring the next three points, capping the surge with an ace by Izzy Masten.
UMBC struggled to find holes in Pitt’s defense. The Retrievers hit .129 and were led by seven kills from Hannah Dobbs.
UMBC coach Kasey Crider was happy with how they played.
“We don’t have an Olivia Babcock slayer, so, bummer,” Crider said. “I’ve been to this tournament a few times as a head coach and assistant coach, and I’ve never walked away from the tournament thinking we were the best at the end until today. It still hurts, but there were no regrets.”
Pitt will take on Michigan in the second round Saturday. The Wolverines advanced by beating Xavier. The Panthers are 3-6 all-time against the Wolverines.
Pitt’s only meeting with Michigan in the NCAA Tournament came in 2018, when the Wolverines upset Pitt in five sets at Petersen Events Center.
Mosher, who previously played in the NCAA Tournament with Illinois, said she doesn’t feel any extra pressure playing as the No. 1 seed.
“I think just being in the tournament has its own weight in itself,” Mosher said. “Every game your season is on the line, which is the same no matter who you are.”
Josh Rizzo is a freelance writer.
Dec. 6, 2025, 6:03 a.m. CT
Kansas State volleyball survived and advanced, and now it will take on the No. 1 team in the country in the second round of the NCAA Tournament.
The Wildcats and Nebraska Cornhuskers will face off at 7 p.m. in the Bob Devaney Sports Center in Lincoln, Nebraska, on Saturday, Dec. 6.
Watch K-State volleyball in NCAA Tournament
Nebraska enters the match 31-0, seeking its first championship since 2017. The Huskers cruised to a three-set win over Long Island.
K-State’s win over San Diego to advance was more dramatic. The Wildcats (18-9, 10-8 Big 12) pulled it off in five sets, while needing to win the fourth to make it possible.
What channel is Kansas State volleyball vs Nebraska on today?
- TV channel: None
- Stream:ESPN+
Kansas State volleyball vs. Nebraska will be available to stream on ESPN+.
Watch K-State volleyball in NCAA Tournament
Kansas State volleyball vs Nebraska time today
- Date: Saturday, Dec. 6
- Start time: 7 p.m. CT
Kansas State and Nebraska will begin at 7 p.m. CT on Saturday, Dec. 6.
Wyatt D. Wheeler covers Kansas State athletics for the USA TODAY Network and Topeka Capital-Journal. You can follow him on X at @WyattWheeler_, contact him at 417-371-6987 or email him at wwheeler@usatodayco.com
MINNEAPOLIS, Minn. – The St. Olaf College women’s track and field team turned in 13 performances that ranked on its all-time performers’ list at the season-opening M City Classic on Friday at the University of Minnesota Fieldhouse.
First years accounted for 11 of the 13 performances that ranked on St. Olaf’s all-time list at the unscored meet, which included teams from the NCAA Division I, NCAA Division II, NCAA Division III, National Association of Intercollegiate Athletics (NAIA), and club levels. In addition to the top-10 list performances, senior Ella Landis posted St. Olaf’s lone first-place finish at the meet by winning the one-mile run in 5:17.28.
In her first collegiate meet, first year Evangeline Sappington broke onto the program’s all-time performers’ list in both the 60-meter dash and 200-meter dash. Sappington was the top Division III finisher and was 10th overall in the 200-meter dash (26.84), while also taking second among Division III competitors and 16th overall in the 60-meter dash. Sappington’s time in the 60-meter dash ranks second on the Oles’ all-time list – just four one-hundredths of a second off the record – and her time in the 200-meter dash is fifth.
Sophomore Izzi Jaeckle clocked in with St. Olaf’s No. 4 time in the 60-meter dash by placing 17th (8.10), while first year Ellie Semple also broke onto the list in 10th with a time of 8.28 seconds to finish 27th. Sophomore Logan Paulsen moved up to seventh on the Oles’ list with a sixth-place performance in the shot put (12.48m, 40′ 11 ½”), while first year Abigal Frei cleared 3.26 meters (10′ 8 ¼”) for a No. 5 all-time result and an eighth-place finish.
First years Svea Frantzich and Claire Stein recorded St. Olaf’s No. 8 and No. 10 scores in the pentathlon by finishing seventh (3,005) and eighth (2,993), respectively. Frantzich tied for third in the long jump (5.44m, 17′ 10 ¼”) and was sixth in the 60-meter hurdles (9.47), which both ranked on St. Olaf’s all-time list. Stein also tied for third in the long jump (5.44m, 10′ 10 ¼”) to highlight her day. First year Annika Walsh was the runner-up in the high jump (1.62m, 5′ 3 ¾”) – fifth all-time – and was seventh in the 60-meter hurdles (9.48) – ninth all-time – as part of a ninth-place finish in the pentathlon (2,881).
St. Olaf will be back in action in 2026 at the Ole Opener at 10 a.m. on Saturday, Jan. 17 at Tostrud Center.
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BEREA, Ohio – Fans can follow or watch Saturday’s Baldwin Wallace University basketball and indoor track and field action via live results, statistics or video.
The men’s and women’s indoor track and field teams open the 2025-26 season when it travels to Cleveland to compete in the Spartan Alumni Holiday Classic hosted by Case Western Reserve University inside the Veale Convocation, Recreation and Athletic Center at 11:00 a.m.
Live Results:
https://bwyellowjackets.cc/3MlDQcr
FloCollege On Demand Live Video:
https://bwyellowjackets.cc/3KFq6st
The men’s basketball team travels to New Concord for the first game of a men’s and women’s Ohio Athletic Conference and Hoops for Hunger Food Drive doubleheader against Muskingum University on Performance Court inside the Anne C. Steele Center at 1:00 p.m. Fans can receive free admission to the game with a donation of canned food, a non-perishable item, or a monetary contribution.
Tickets:
https://bwyellowjackets.cc/3WGuwll
Live Statistics:
https://bwyellowjackets.cc/493Gehq
FloCollege On Demand Live Video:
https://flosports.link/47hSw2V
The No. 21 nationally ranked women’s basketball team travels to New Concord for the second game of a women’s and men’s Ohio Athletic Conference and Hoops for Hunger Food Drive doubleheader against Muskingum University on Performance Court inside the Anne C. Steele Center at 4:00 p.m. Fans can receive free admission to the game with a donation of canned food, a non-perishable item, or a monetary contribution.
Tickets:
https://bwyellowjackets.cc/3WGuwll
Live Statistics:
https://bwyellowjackets.cc/49Ist7Q
FloCollege On Demand Live Video:
https://flosports.link/4qu1Fyr
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