Sports
Former Husker Sarah Pavan on John Cook’s Retirement, Dani Busboom Kelly, and Podcasti
On this week’s Volleyball State, Jeff Sheldon and Lincoln Arneal welcomed former Husker Sarah Pavan to the podcast to discuss the newsy offseason for Nebraska volleyball, when she knew it was time to retire, and what it’s like covering volleyball now. Below is a lightly edited transcript of selected discussions. “We need to be honest […]

On this week’s Volleyball State, Jeff Sheldon and Lincoln Arneal welcomed former Husker Sarah Pavan to the podcast to discuss the newsy offseason for Nebraska volleyball, when she knew it was time to retire, and what it’s like covering volleyball now.
Below is a lightly edited transcript of selected discussions.
“We need to be honest at the same time”
Jeff: For our listeners who maybe haven’t been able to listen to your show yet, give us a little bit of a flavor of what it’s like. Are you talking about mostly college? You talking about pros? How’s it sort of set up?
Sarah: So, in looking at the volleyball podcasting landscape, we realized that the majority of shows do a lot of interviews and things like that with athletes and coaches. And they are a teaching platform sometimes and we found that a gap in the volleyball podcast like market was kind of like an analysis type of show. I love watching ESPN and the debriefs after games and seeing how they break them down and thoughts like that. So, I was like, “there’s nobody doing this. I think it would be cool to do it for volleyball.”
And so, we kind of do breakdowns and analysis and what is going on in the sport from college to professionally, both domestically and overseas. And once VNL starts up, the international side.
Lincoln: You cover a wide gamut too. You talk European professional leagues. You’re talking the men collegiate game. You’re talking about the United States professional game too. And you also talk a lot about the women’s college game as well. How much more volleyball are you watching because of the podcast? Or were you already this immersed into the volleyball world in just in your regular day-to-day life?
Sarah: I would say we’re watching significantly more now. We have always been really into the NCAA women’s side of things and we’ve been really into VNL. We would follow NCAA men. We’d follow the leagues, just cause of former teammates and things like that. But I would say since we started, we have become much more invested and a lot of our time is spent watching volleyball now.
Jeff: You know, we sort of noticed the same thing when we were kicking around the idea of starting a podcast about volleyball. There’s some educational aspects to it. We know there’s a lot of fans, you know, particularly of Nebraska, who really liked the sport, but maybe don’t know that much about it. And we are certainly not at a coaching or a playing level of expertise, but we’re able to explain a few things.
I think one of the other parts of this space that was kind of missing, and you and your show fill that very nicely, is the ability to be critical of play and point out some ways where people are falling short. And I think that there is maybe a little bit of a tendency to go lighter on women’s volleyball players than there would say to football or men’s basketball players. But you’re able to point out areas that need to be improved. Have you caught any kind of negative feedback about that?
Sarah: Yeah. Simple answer is yes. It is a pattern that I have seen in volleyball as a sport in general, but particularly on the women’s side is it’s very positive, which is great. You know, we want to highlight what athletes are doing well. We want to promote the teams and the athletes that have good followings. But I think we need to be honest at the same time.
And so it has rubbed some people the wrong way. Getting feedback, “you’re supposed to be growing the sport. Why are you talking like this?” And it’s like, you need some education. Not everything is perfect. And I’m not saying the athletes aren’t trying; they’re working hard. They’re trying. But I think from like a strategy perspective, people need to understand, because volleyball is not well understood from a strategic or tactical perspective by the general population. So, yes, it may be critical, but I think it’s a learning experience for the listeners to understand what is actually happening.
“My body had kind of betrayed me”
Lincoln: How did you know it was time for [retirement] and how difficult the decision was that for you to make saying, “playing days are finally done?”
Sarah: I’m somebody who takes a long time to come to decisions, but once I make them, I don’t look back. I think evaluating the landscape; finishing my career on the beach side and evaluating the landscape of beach volleyball in Canada and the future. It was a grind and you know, I actually tore my meniscus in January of last year. Had to have surgery and then like fighting back from that while trying to qualify for the Olympics; it was not ideal. And you know, a lot of life stuff had been happening on the side. Pretty serious stuff. And I think my life experience, my life perspective, had kind of evolved and while at my healthiest, I was still very capable of playing at a very high level. There’s more to life. And the sport had given me so, so much in such a long career that I just felt like it was time.
And like the injury was the first time in my life that my body had kind of betrayed me. And I think it was kind of a wakeup call of like, “I’ve used my body as a tool for so long and I’ve done so much and put it through so much. I think it’s giving me a sign that like it’s time.”
What would you do if you were commissioner of all of volleyball?
Lincoln: There’s two currently professional leagues. There could be a third professional league with athletes unlimited in there as well, too. If you were named commissioner of all professional volleyball in North America, what would that look like? What would you change and how would you set it up?
Sarah: Oh dear. Wow.
Jeff: We’ve just given you an incredible amount of power!
Sarah: Honestly? We’ve had discussions with it, because people submit a ton of questions on our podcast. So, we’ve had to think about things like this. In an ideal world, because there’s so many leagues in this country, I would probably structure the North American leagues, like they do the European ones. Where you have your A level, B level, C level. Basically, the way overseas works is if you come last in your division, you get demoted.
Jeff: Yeah, promotion relegation; I’m all about it.
Sarah: Yeah, I love that. The styles and the formats of the leagues would obviously have to be similar. Like the way that they operate now is just so different that it would be tricky. But I think having the promotion and relegation would just really keep it interesting. And then you would see so much more excitement and investment for every single match.
So, you’ve kind of seen the leagues differentiate themselves as far as level goes like already. If that were to remain the case, it would be really cool if the winner of the PVF moves up to LOVB and then the like last place team in LOVB goes down and then it would just be so entertaining, I think.
“I don’t think that that expectation intimidates her”
Lincoln: John Cook retired this year. Were you surprised by the timing of the retirement? Were you caught off guard when that news broke?
Sarah: Okay. Yes, I was surprised at the timing. But let me tell you, I was watching LOVB Omaha. I was watching one of the Omaha pro teams playing. And Dani was in the crowd. And I was like, “there’s a reason she’s here.” And I had thought for years, when Coach Cook retires, he will give the program to Dani. 100%.
So when I saw her there in like a random January match, I was like, something is up. But I didn’t expect the announcement to come so soon. I figured that he would want to win one more. But then in thinking about it more, I think he really thought, and everybody thought, that he would win one with Lexi Rodriguez. And then when that didn’t happen, it was like, OK, kind of time to move on. But Rachel Holloway actually was the one who messaged me because she saw the news before I did. And she messaged me. She’s like, “look at this!” And we were both just shocked.
Jeff: You had mentioned Dani earlier – that she seemed kind of like the long-time natural choice – What do you remember about her? What do you know about her that makes you think that, “obviously this is the person to take over the program?”
Sarah: Well, a lot of reasons. Just to see how she built Louisville into what it is. At such a young age, she has clearly proven herself to be capable of growing and maintaining a perennial powerhouse program. Secondly, just she’s no [BS]. I think, you know, which is perfectly suited for a program of Nebraska’s stature and prowess.
Nebraska expects to win. And I think that that can be intimidating for a lot of people, but she experienced it as a player, which the expectation was always to win. And to walk into that, she’s already familiar. And so I don’t think that that expectation intimidates her. Being from Nebraska, just the connection with the community and the university and volleyball fans; aside from the on-court stuff, which she has proven herself more than capable of just who she is as a person in her leadership and her communication style is just like winner.
Lincoln: You played with her. Did you, did you sense that as a player that she kind of had the right approach to make a successful coach? Is that something she developed and kind of grew into?
Sarah: My freshman year. I was just like eyes wide open. “Let’s survive.” But I think the thing that really highlighted her character for me was when she was told she would be a libero of the team. She had started as a setter for three years and then all of a sudden it was just like, “Thank you so much, but you’re going to be a libero now.” And to see her response, it was both very human, but very mature. And to see how she was able to put her ego aside for the good of the team and how much of a factor she was able to be in that season in a new position. She gained so much respect for me in how she handled that.
Watch the rest of the interview below and also get Jeff and Lincoln’s thoughts on Nebraska’s spring season, transfer portal talk, and more!
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Sports
Cumbrians aged 60 and over invited to Carlisle sports day
The inaugural Better Club Games, a multi-sport event, is set to take place at The Sands Centre in Carlisle this September. Organised by GLL, the charitable social enterprise that operates Better leisure centres in Cumbria, the event is being delivered in partnership with Cumberland Council, Age UK, Sellafield, and Active Cumbria. Chloe Nixon, community sports […]

The inaugural Better Club Games, a multi-sport event, is set to take place at The Sands Centre in Carlisle this September.
Organised by GLL, the charitable social enterprise that operates Better leisure centres in Cumbria, the event is being delivered in partnership with Cumberland Council, Age UK, Sellafield, and Active Cumbria.
Chloe Nixon, community sports manager at The Sands Centre, said: “This is a fantastic initiative designed to keep our beloved seniors active, foster new friendships, and improve their social, mental and physical wellbeing.
“This event allows us to celebrate the sporting talent amongst our older members who regularly attend our wide range of tailored sessions, while demonstrating the benefits that regular exercise and an active lifestyle can bring.
“It will be a race to the finish as we pit contestants from Cumberland against each other in a diverse range of competitive activities.”
Participants from 11 Better leisure centres across the region will compete in activities including badminton, pickleball, water polo, carpet bowls, rowing, table tennis, and a danceathon.
The day will end with an awards ceremony honouring winners in each discipline.
Veteran members who have taken part in senior sessions since they launched in 2023 have shared their enthusiasm for the event.
John Lightowler said: “Joining the Better Senior sessions has been a game-changer, literally.
“The idea of an inter-centre competition is an inspiration.
“Pickleball, table tennis, and water polo, amongst other activities, have given me a reason to get out of the house and just have a laugh without realising you are exercising and keeping the joints moving.
“Meeting like-minded people from other areas of the county is a great idea and there is nothing wrong with friendly rivalry.
“More than just sports, these activities have given me a wonderful community of friends who cheer each other on.
“Staying active has never been this fun.”
Julie Farrey said: “I am looking forward to the club games as it allows us to meet others who are interested in sport in older age.
“We have such fun together enjoying various activities.
“We have new members joining all the time with different abilities.
“We have all made great friendships that would not have happened if it was not for our club.
“To share this with others and to get to know more people and exchange stories will be great.
“It’s all about fun, laughter, and the ability to enjoy exercise with good friends.”
Councillor Anne Quilter, executive member for vibrant and healthy places at Cumberland Council, said the project highlights the value of partnership working.
Cllr Quilter said: “This is set to be a great event and one that demonstrates all our partners’ commitment to health and wellbeing.
“We want to provide inclusive leisure facilities for all ages and abilities – keeping Cumberland on the move.
“Best of luck to all the competitors.”
The Better Club Games is part of a nationwide programme developed by GLL to fill the gap in large-scale sporting events for older adults.
The initiative aims to promote ‘active ageing’ and highlight the capabilities of older people through sport.
Better leisure centres across Cumbria offer weekly senior sessions, including zumba, chair yoga, walking football, netball, aqua aerobics, and social gatherings.
Discounted membership is available for anyone aged 66 and over, providing access to facilities and instructor-led classes.
Earlier this year, The Sands Centre was named a finalist in the Cumbria Sports Awards for its senior activity programmes.
Sports
Kurjak Earns High Jump All-America Honors At NCAAs
EUGENE, Ore. — Senior transfer Eddie Kurjak rode the wave of two opening attempt clearances to collect expected First Team All-American honors in the high jump on the third day of the NCAA Outdoor Championships Friday. Kurjak came in with the rest of the field at 2.10 meters/6 foot, 10 ¾ inches and soared […]

Kurjak came in with the rest of the field at 2.10 meters/6 foot, 10 ¾ inches and soared over the bar at that height and at 2.15m/7-0.50 on his first try to tie for eighth place. This performance gave the Bulldogs a scoring All-American in the event for the second year in a row after teammate Riyon Rankin was seventh in 2024.
Kurjak, a Longmont, Colo., native, transferred to Georgia from NCAA Division II Colorado Mesa University where he was the 2024 Rocky Mountain Athletic Conference high jump champion. Kurjak hit the 7-foot mark for the first time this season with a 2.18m/7-1.75 clearance at the NCAA East Prelims, locking in his spot to Eugene.
Meet Schedule: Other than the decathlon running Wednesday-Thursday and the heptathlon going Friday-Saturday, the meet is set up to be a men’s competition on Wednesday and Friday and a women’s competition on Thursday and Saturday.
Final Men’s Team Scores: Georgia finished 45th with 6.33 points. Texas A&M and USC tied for the national championship with 41 points apiece and Arkansas (40), Auburn (35) and New Mexico (31) rounded out the top five.
Current Women’s Team Scores: The Georgia women have the lead with 26 points while Illinois (16.5), Washington (16), Louisville (15), Colorado State (10), Missouri (10) and New Mexico (10) make up the rest of the top five.
Wednesday/Thursday Highlights: During the women’s first day of action on Thursday, graduate transfer Stephanie Ratcliffe won her second career hammer throw title and became the first NCAA representative to accomplish the feat at two separate schools and in non-consecutive years. Freshman Manuela Rotundo and senior Lianna Davidson finished second and fourth in the javelin to give Georgia its first pair of scorers in the event since two Bulldogs were in the top eight in 2005. Finally, senior Kelsie Murrell-Ross steadily improved during her series to finish sixth in the shot put, becoming the first to earn scoring All-America honors in the event for UGA since 2000.
On Wednesday, senior transfer Moustafa Alsherif finished fourth in the javelin to give the Bulldog men a scorer in the event for the fourth straight year. Also, freshman Jayden Keys complemented his Southeastern Conference long jump title with an eighth-place finish in the event to score for the men.
Qualifiers For Saturday: Georgia also had a quartet of qualifiers Thursday for the women’s finals arriving on Saturday. Juniors Aaliyah Butler and Dejanea Oakley (400m), Butler, Oakley, sophomore Sydney Harris and freshman Michelle Smith (4x400m relay) and Smith (400m hurdles) all punched their ticket on the meet’s second day.
When Do The Bulldogs Start Day 4: Senior Elena Kulichenko, who is the defending champion in the high jump, competes in her featured event on Saturday at 8:30 p.m. The two top qualifiers from the 400m semifinal round, Butler and Oakley, will race in the final at 10:02 p.m. to start the action on the track on the meet’s final day.
Where To Catch The NCAAs: ESPN has exclusive rights to broadcast the meet and will feature the Nationals on ESPN2 this week:
Saturday: 6-9 p.m., ESPN2
Live Results: To check out live results throughout the four-day season finale, please check: https://gado.gs/da0
The Lowdown: Rankin was the Bulldogs’ other high jumper in the field. Rankin, a sophomore from Brunswick, Ga., moved into the national lead with a 2.29m/7-6 clearance to win the SEC crown a month ago. However, he was slowed by an injury as the season progressed. Rankin battled through his injury and managed a first attempt clearance at 2.10m/6-10.75 to tie for 16th on Friday.
How To Keep Up With The Dogs: Results and recaps from the NCAA Outdoor Championships will be found at georgiadogs.com. News and updates from Georgia’s track and field and cross country teams are always located on X/Instagram at @UGATrack.
Bulldog Day 1 Scorers
Name Event Mark/Time – Place
Moustafa Alsherif M. Javelin 76.69m/251-7 – 4th
Jayden Keys M. Long Jump 7.80m/25-7.25 – 8th
Bulldog Day 2 Scorers
Stephanie Ratcliffe W. Hammer Throw *71.37m/234-2 – 1st
Manuela Rotundo W. Javelin 60.35m/198-0 – 2nd
Lianna Davidson W. Javelin 59.03m/193-8
Kelsie Murrell-Ross W. Shot Put 17.80m/58-4.75
*national leading mark
Bulldog Day 3 Scorers
Eddie Kurjak M. High Jump 2.15m/7-0.50 – T-8th
Bulldog Day 2 Qualifiers
Name Event Mark/Time – Place
Aaliyah Butler W. 400m 50.16 – 1st
Dejanea Oakely W. 400m ^50.18 – 2nd
Smiith, Butler, Harris, Oakley W. 4x400m Relay 3:26.89 – 2nd
Michelle Smith W. 400mH 55.65 – 3rd
^personal best mark
Sports
Sanchez signs with NMJC track and field – www.hobbsnews.com
Sanchez signs with NMJC track and field PETER STEIN/NEWS-SUN Alejandra Sanchez thought she’d try something new. She didn’t realize it would be something that would turn into a college athletic career. Sanchez was a Hobbs High junior in the spring of 2024 when track & field first beckoned. She had been a softball player, had […]


Sanchez signs with NMJC track and field
PETER STEIN/NEWS-SUN
Alejandra Sanchez thought she’d try something new. She didn’t realize it would be something that would turn into a college athletic career.
Sanchez was a Hobbs High junior in the spring of 2024 when track & field first beckoned. She had been a softball player, had played some basketball and run cross country, but had never ventured into the world of javelin throwing before giving it a whirl late in the ’24 season.
Sanchez, though, was a natural. She took to javelin rather easily during her few competitions as a junior. And as a senior this past spring, Sanchez took off. She didn’t just hold her own as a javelin thrower, she broke the school record, then broke her own record, then broke it again.
New Mexico Junior College took notice. And Sanchez, who graduated Hobbs High last month, is now on her way to junior college track & field, having signed her letter of intent to throw the javelin for NMJC’s nationally-renowned program.
“Super excited, super excited to be here,” Sanchez said during last week’s signing ceremony at the Hobbs High School student union building. “Super excited to be able to commit to this team and to the school.”
NMJC seemed a perfect place for Sanchez to move her career to the next level.
“The good fit was staying close to my family,” she said. “And the (NMJC) teammates, and the coaches also fit me as well, great coaches.”
“Her future is very bright,” Hobbs javelin coach Selena Ornelas said at the signing. “She’s going to go and do good things at the next level. She’s just scratched the surface. She’s still going to learn what her body can and can’t do.”
What it can do is fling that javelin. Entering the 2025 season, Hallie Wilson held the Hobbs school record of 121 feet, 4.5 inches. Sanchez took that down this season during a meet at Eastern New Mexico University with her throw of 124 feet, 9 inches.
Later in the season, Sanchez established a new javelin mark with her throw of 125 feet, 11 inches during a meet at Albuquerque Academy.
Then on May 2 during the Ross Black Relays at Lovington High School, Sanchez broke her own record yet again, this time with a throw of 127 feet, 1 inch.
“And this was the only full season she got to compete,” Ornelas said. “She’s going to explode at NMJC; I’m excited to see her explode.”
Though javelin was new for Sanchez last year, it wasn’t a totally unfamiliar feel.
“It goes back to my roots from softball,” she said, “it goes back to what I learned throwing the softball.”
Ornelas saw potential for a sport crossover.
“My coach told me that she could get me somewhere with throwing the javelin,” Sanchez said.
Sanchez says she was eventually approached by a member of the NMJC track & field program who informed the then-Hobbs senior that the Thunderbirds’ coaching staff was interested in bringing her to the next level. Sanchez was asked if she was interested.
“And I was like, ‘Oh yeah, of course,’” Sanchez recalled.
Sanchez did go to NMJC and had a conversation. Soon she was a junior college javelin thrower-to-be.
But Sanchez knows that stepping up to face some of the nation’s fiercest junior college opponents won’t be easy.
“I think it’s going to be pretty good competition,” she said. “I’ve just got to go out there, do my best, work hard for it.”
The New Mexico Junior College women’s track & field program is first-rate, having won consecutive national championships in 2023 and ’24 – and five of the last eight titles – and placed third nationally this year. So the pressure is on for Sanchez to adjust to that elite level.
“I think that’s another thing that’ll push me to want more,” she said, “and to compete better and harder.”
“She’s a competitor,” Ornelas said, “and that program is about competing at a high level. But I think she’s going to succeed.”
Sports
Photos: Day Three of the NCAA Outdoor Track and Field Championships
Nathaniel Ezekiel of Baylor reacts after setting a collegiate record and personal best of 47.49 seconds to win the men’s 400-meter hurdles final at the NCAA Outdoor Track and Field Championships at Hayward Field on Thursday, June 12, 2025, in Eugene, Ore. (Max Unkrich / Emerald) Link 0

Nathaniel Ezekiel of Baylor reacts after setting a collegiate record and personal best of 47.49 seconds to win the men’s 400-meter hurdles final at the NCAA Outdoor Track and Field Championships at Hayward Field on Thursday, June 12, 2025, in Eugene, Ore. (Max Unkrich / Emerald)
Sports
Midway High School reacts to Water Polo becoming UIL
WACO, Texas (KXXV) — The UIL met on Wednesday to make several changes to local sports, including making water polo a sport. Watch full story here: Midway High School reacts to Water Polo becoming UIL sport “I was super excited because now we finally get the recognition that I think we deserve because we work […]

WACO, Texas (KXXV) — The UIL met on Wednesday to make several changes to local sports, including making water polo a sport.
Watch full story here:
Midway High School reacts to Water Polo becoming UIL sport
“I was super excited because now we finally get the recognition that I think we deserve because we work really hard at our sport,” senior Avery Tigelaar said.
“A lot of people that in our team that only do water polo, I think they’re gonna be really excited to be able to have it here,” senior Anne Flores said.
Midway High School already has a water polo team which makes trips to Round Rock to compete and grow.
“I assume that we’ll probably be with the Round Rock schools again, which is fantastic, but I hope in the future maybe we can start having more of a local district with some of the area schools,” head coach Dan Marlin said.
“I think that us being such a tight knit team and working really hard has inspired other schools, and I think that’s great and that they should definitely try because it is such a fun sport,” Tigelaar said.
With the sport now entering UIL, the growth of water polo is already starting.
“I know that there were a lot of area coaches that I’ve talked to kind of Killeen, Belton and some other places that they were waiting until it got officially adopted before they started looking into starting a water polo program,” Marlin said.
“I feel like more people will join, which is a good thing, and there’s going to be more competition, but it’s also made me happier and very excited for the new season because all my team and stuff, we will get to be like doing it together, especially for my last year,” Flores said.
The water polo season begins on August 1 for Midway.
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Sports
MLB Partners with Popular Media Outlet in Groundbreaking Digital Content Deal
Getty An MLB logo is seen on the pants of a baseball player during their Opening Day game at Oriole Park at Camden Yards. Major League Baseball has formally invested in Jomboy Media–prominent creators of baseball commentary and viral content. Announced June 10, this strategic partnership aligns MLB’s interests with a fast-growing digital publishing pioneer–marking a […]


Getty
An MLB logo is seen on the pants of a baseball player during their Opening Day game at Oriole Park at Camden Yards.
Major League Baseball has formally invested in Jomboy Media–prominent creators of baseball commentary and viral content.
Announced June 10, this strategic partnership aligns MLB’s interests with a fast-growing digital publishing pioneer–marking a key moment in sports entertainment’s digital evolution.
Background on Jomboy Media
Founded in 2017 by Jimmy “Jomboy” O’Brien and Jake Storiale, Jomboy Media carved out a niche by breaking down baseball moments with humor and authenticity. Their flagship shows–Talkin’ Baseball, Talkin’ Yanks, and The Warehouse Games–deliver in-depth analysis, fan-friendly storytelling, and offbeat charm.
In 2024 alone, the platform reportedly broke revenue and profitability records, with over 93 million social engagements.
“The Warehouse Games” stands out: a creative spin on backyard-style baseball antics reminiscent of the sport’s grassroots, racking up nearly 400 million all-time views.
MLB’s Strategic Motive
MLB Deputy Commissioner Noah Garden emphasized MLB’s admiration for O’Brien’s ability to connect with fans. The deal positions Jomboy content across MLB’s official digital platforms, extending reach and deepening fan engagement.
“This partnership will ensure that Jomboy Media will have the resources and access to MLB intellectual property necessary to help it continue to grow,” Garden said.
“We are looking forward to bringing baseball fans more entertaining content to help further expand baseball’s online presence and deeper the connection between our sport and its fans.”
MLB will also help scale Jomboy’s existing IP, including key live events like the All‑Star Game and Home Run Derby—through co-branded campaigns and ad monetization initiatives.
This comes amid MLB’s ongoing push to capture younger, digitally native audiences. Platforms like TikTok, YouTube, and Instagram increasingly drive fandom–making partnerships like Jomboy’s essential for revitalizing MLB’s online presence.
On the flip side, this agreement gives Jomboy access to MLB’s deep vault of content, and the ability to weave official game footage and exclusive interviews right into their programming .
O’Brien commented that what began as “just a fun hobby” has transformed into something far bigger—this partnership amplifies their storytelling reach while enabling them to give back to the community that built them .
In short, Jomboy gains creative fuel, MLB legitimacy, while fans taste a richer blend of analysis and entertainment.
Implications for the Industry
This move reflects a rising trend: leagues investing in digital-native media creators. Similar deals, like the NBA’s support for its own podcast and content push, highlight a shift toward decentralized fan engagement.
In addition to boosting MLB’s social footprint, this presents a testing ground: will more leagues follow, partnering with grassroots creators to maintain relevance and capture new demographics?
Fan and Analyst Reaction
Although still in its early stages, the MLB–Jomboy Media partnership has sparked a wave of reactions across the baseball community. Fans–especially those in the Millennial and Gen Z demographics–have welcomed the move as a much-needed break from traditional, buttoned-up MLB coverage.
The collaboration is being praised for embracing a more modern, accessible approach to storytelling–one rooted in humor, relatability, and social media fluency.
“I’ve always found Jomboy’s approach to be unique and entertaining,” Dan Bellino, longtime MLB ump and the president of the umpires’ union, said.
The partnership gives Jomboy unprecedented access to officially licensed game content, significantly enhancing the depth and richness of their already beloved breakdowns.
It also sets the stage for cross-promotional opportunities, with MLB-driven advertising campaigns likely to bring new sponsorship revenue into Jomboy’s ecosystem.
“They trust our tone,” O’Brien said. “They don’t want it to change, and they don’t want it to feel like it’s changed. It actually says in writing, in the contract, that we will be maintaining and doing everything we have been doing.”
Alyssa Polczynski Alyssa Polczynski is a multimedia journalist covering Major League Baseball for Heavy.com. She has experience as an editorial producer for MLB.com and contributed to the Society for American Baseball Research (SABR). More about Alyssa Polczynski
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