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Former USC Trojans Star Reggie Bush Offers NIL Advice For College Athletics

Name, image and likeness has been a hot topic in college athletics since its inception in July 2021. And even more so in recent weeks with the drama involving former Tennessee quarterback Nico Iamaleava that led to Volunteers coach Josh Heupel moving forward without the former five-star recruit.  NIL is a forever changing landscape and […]

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Former USC Trojans Star Reggie Bush Offers NIL Advice For College Athletics

Name, image and likeness has been a hot topic in college athletics since its inception in July 2021. And even more so in recent weeks with the drama involving former Tennessee quarterback Nico Iamaleava that led to Volunteers coach Josh Heupel moving forward without the former five-star recruit. 

NIL is a forever changing landscape and former USC Trojans running back Reggie Bush provided a suggestion for the next step. 

“The next step is for them to get paid by the universities as employees, and then from there, they have to unionize, which they need to do, in order to be able to collectively bargain all those different things,” Bush said on the KTLA 5 Morning News.

As a result of the House v. NCAA legal settlement, college football programs will begin revenue sharing in the 2025-26 academic year. The groundbreaking change is beneficial for student-athletes, but it does not make them employees — at least not yet. That’s a separate ongoing issue, but this new settlement is a step forward. 

Bush is one of the most decorated athletes in USC athletics and recognizable names in college football. However, because Bush received “improper benefits” with attending Southern California, he was stripped of 2005 Heisman Trophy and disassociated from the university for a 10-year period following the NCAA’s decision in the summer of 2010. 

With college football began evolving, the Heisman Trust reinstated Bush’s win last April and the Trojans officially retired his No. 5 jersey alongside 2022 Heisman Trophy winner and current Chicago Bears quarterback Caleb Williams’ No. 13 jersey in September. 

Collegiate athletes are able to capitalize on their growing celebrity status in a way Bush was never able to. The former Trojans running back is in favor of players having more power over their careers than ever before, but Bush does have concerns about the current direction of college football. 

“I’m straddling the fence because I love the fact that the players have more power back in their hands,” Bush said. “They have more control over their careers. One of the issues was, in the area I played in, a college football head coach could get fired or just resign and literally go get hired the next day. For the players, at that time period, you had to sit out an entire season, right?”

“For football players and basketball players, missing a full year of play is tough on your career, and it’s hard to come back from. A lot of guys don’t recover from that. So I love the fact that power is being put back into the players’ hands, but at the same time, I don’t want to see guys just jumping ship, just because there is an element of working through situations, and also not being afraid of competition. That’s what elevated us when we’re at USC, and that’s what I prided myself on, is not being afraid of competition,” Bush continued.

The combination of the transfer portal, which began in 2018 and NIL, college football has become unrestricted free agency when the transfer windows do open in the winter and spring. NIL is a tool for high school recruiting, with a number of prospects signing with the highest bidder. 

With no guardrails around NIL, there is nothing stopping program from doing just that. And every year players get lured into the transfer portal with tampering running rampant in the sport.

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Field Of 64 Predictions, How To Watch

The Men’s College World Series is here! The NCAA selection show is Monday morning at 9 a.m. PT. How to watch and predictions for the field of 64 reveal the No. 4 Oregon Ducks (42-14) as potential hosts of a regional, despite being upset by the Nebraska Cornhuskers in the Big Ten baseball tournament. Many […]

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The Men’s College World Series is here! The NCAA selection show is Monday morning at 9 a.m. PT. How to watch and predictions for the field of 64 reveal the No. 4 Oregon Ducks (42-14) as potential hosts of a regional, despite being upset by the Nebraska Cornhuskers in the Big Ten baseball tournament.

Many conference champions will be crowned on Sunday, so expect more changes but as of now, Oregon has dropped from No. 12 to No. 18 in the RPI following a 1-1 week in Omaha.

Oregon baseball players flash the “O” to fans after the Ducks beat the Toledo Rockets in their home opener at PK Park in Euge

Oregon baseball players flash the “O” to fans after the Ducks beat the Toledo Rockets in their home opener at PK Park in Eugene Friday, Feb. 14, 2025. / Chris Pietsch/The Register-Guard / USA TODAY NETWORK via Imagn Images

The tournament bracket will be announced during the selection show at 9 a.m. PT on Monday, May 26 on ESPN2 or ESPNU.

Top-seeded Oregon had its 11-game winning streak snapped in the final game of pool play, losing to Nebraska 7-3 on Saturday morning. Nebraska was the No. 8 seed in the conference tournament, and the Cornhuskers advanced to face the Ducks after a walk-off win in extra innings over the Michigan State Spartans.

Originally scheduled for Friday night, the game between Oregon and Nebraska was postponed due to inclement weather.

D1Baseball revealed new projections after play on Saturday. The good news is, the Ducks were predicted to host a regional at PK Park in Eugene, with Arizona, Virginia and Fresno State as opponents. Oregon is a predicted No. 8 national seed.

Mark your calendars! Here is the 2025 NCAA DI baseball tournament schedule:

Selection show: Monday, May 26 at 9 a.m. PT on ESPN2 or ESPNU
Regionals: Friday-Monday, May 30-June 2
Super Regionals: Friday-Monday, June 6-9
First day of MCWS games: Starts Friday, June 13
MCWS finals: Saturday – Sunday/Monday, June 21-22/23

Oregon head coach Mark Wasikowski walks the dugout as the Oregon Ducks host the Minnesota Golden Gophers

Oregon head coach Mark Wasikowski walks the dugout as the Oregon Ducks host the Minnesota Golden Gophers Saturday, March 15, 2025, at PK Park in Eugene, Ore. / Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

MORE: Why New College Football Playoff Seeding Format Bothers Oregon Ducks Fans

MORE: Miami Hurricanes’ NIL For 5-Star Recruit Jackson Cantwell Under Fire By College Football Analyst

MORE: Cleveland Browns To Trade Quarterback: Dillon Gabriel, Shedeur Sanders, Joe Flacco?

Led by coach Mark Wasikowski, the Ducks were the No. 1 seed in the Big Ten Tournament after winning a share of the conference’s regular season title. Wasikowski was also named the Big Ten Coach of the Year, but the Ducks are looking to add some more hardware to the trophy case.

After the early loss in the Big Ten Tournament, Wasikowski took much of the blame.

“Well obviously I didn’t do a good enough job of getting them reset and ready to go for today,” Coach Wasikowski said May 24. “One team showed up and they were ready to play and one team showed up and didn’t look as ready to play as the other team and that was us. That’s on me.”

The Ducks will need to bounce back after an uncharacteristic loss to the Cornhuskers for a chance to get back to Omaha. Oregon fell behind early on Saturday morning vs. Nebraska and struggled to produce offense against Nebraska’s pitching. Nebraska scored two runs in the first and added an unearned run in the second inning to take a 3-0 lead. Oregon committed a season-high four errors, three coming in the first five innings with two leading to runs.

Here is D1Baseball’s projected field of 64 on May 24.

 D1Baseball's projected field of 64 on May 24 for College Baseball World Series

D1Baseball’s projected field of 64 on May 24 for College Baseball World Series / D1Baseball

 D1Baseball's projected field of 64 on May 24 for College Baseball World Series

D1Baseball’s projected field of 64 on May 24 for College Baseball World Series / D1Baseball

 D1Baseball's projected field of 64 on May 24 for College Baseball World Series

D1Baseball’s projected field of 64 on May 24 for College Baseball World Series / D1baseball

 D1Baseball's projected field of 64 on May 24 for College Baseball World Series

D1Baseball’s projected field of 64 on May 24 for College Baseball World Series / D1 baseball



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Former Georgia QB raises red flags over Carson Beck’s maturity

In the offseason, Miami made one of the biggest moves in college football by securing former Georgia quarterback Carson Beck for a reported $4 million NIL deal. Beck, a Jacksonville native and former four-star recruit, brings a ton of experience to the Hurricanes as they aim to build upon their 10-3 season. Beck’s decision to […]

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In the offseason, Miami made one of the biggest moves in college football by securing former Georgia quarterback Carson Beck for a reported $4 million NIL deal. Beck, a Jacksonville native and former four-star recruit, brings a ton of experience to the Hurricanes as they aim to build upon their 10-3 season.

Beck’s decision to transfer to Miami came after a notable tenure at Georgia, where he compiled a 24–3 record as a starter and threw for 7,912 yards and 58 touchdowns over his career. His 2024 season was cut short due to a UCL injury sustained during the SEC Championship game, leading him to reconsider his initial declaration for the NFL Draft and instead opt for another season to help his draft stock. The overall feeling around Beck was that while he had his good moments, there were too many question marks — 12 interceptions last season — for him to go to the NFL.

While Beck is looking to follow the path of No. 1 overall pick, and former one-year Miami transfer QB Cam Ward in 2025, concerns have been raised regarding his maturity and off-field conduct. Former Georgia quarterback Aaron Murray highlighted potential red flags in an interview with On3’s The Hard Count. He cited instances of locker room disconnect and distractions stemming from social media activity and personal relationships. Murray emphasized the importance of focus and leadership from the QB, especially given Beck’s role as a high-profile transfer and the expectations coming from a substantial NIL deal.

Beck was involved in public breakup and also had cars stolen from his home in the spring. Murray’s concerns are valid but as the summer passes, the stories around Beck will become more football-related and the outside noise should fade.

Despite the off-field discussions, Beck has shown promising signs in his recovery from injury. Reports indicate that he has resumed throwing and is actively participating in team activities. Miami appears to be well-positioned for a run at an ACC Championship and a potential College Football Playoff berth.



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College basketball analysts’ take on the ACC is extremely bad news for Virginia Tech

The 2024-25 men’s basketball season was a very rough one for Virginia Tech and veteran coach Mike Young. After a mass exodus in the transfer portal out of Blacksburg last spring, the Hokies went 13-19 and were bounced in the first round of the ACC Tournament by first-year member California. Young vowed that Virginia Tech […]

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The 2024-25 men’s basketball season was a very rough one for Virginia Tech and veteran coach Mike Young. After a mass exodus in the transfer portal out of Blacksburg last spring, the Hokies went 13-19 and were bounced in the first round of the ACC Tournament by first-year member California.

Young vowed that Virginia Tech would be better next season as a bigger NIL package is going to help and he has added some key players from the transfer portal and some incoming freshmen. The problem for Young and the Hokies is that the conference is getting better, mainly the teams that were around them in the standings this past season.

The ACC has got a whole lot better since the end of the season

When it comes to the ACC, Duke is always going to be Duke, while North Carolina, Louisville, and Clemson were NCAA Tournament teams this year. Wake Forest has been knocking on the door, but three schools, Virginia, North Carolina State, and Miami were schools which the Hokies went a combined 4-1 against this past season, have got a whole lot better with new coaches.

Like every other school, all three of those programs lost key players to either graduation or the transfer portal, but the new coaches have done over the rosters and that is not good for Virginia Tech. Looking to take a ginat step next season and try and get back into the NCAA Tournament, the road in the ACC alone is getting a lot tougher.

Will Wade at NC State, Ryan Odom at Virginia, and Jai Lucas at Miami have quickly upgraded their rosters since being hired. Look, it’s no secret that the ACC has been a punch line across the country when it comes to men’s basketball and you could make the case that there’s really nowhere to go but up, and now it appears that it is going up and that might not be good news for Young and Virginia Tech.





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AAC Expands Revenue Focus as NIL and Realignment Reshape College Sports

The American Athletic Conference (AAC) has launched American RISE Ventures, a new business division aimed at enhancing revenue generation for the benefit of its member institutions. According to a conference press release, the new unit “will lead all aspects of the league’s revenue generation, sponsorship strategy, media rights, brand partnerships, technology, emerging business ventures, and long-term commercial […]

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AAC Expands Revenue Focus as NIL and Realignment Reshape College Sports

The American Athletic Conference (AAC) has launched American RISE Ventures, a new business division aimed at enhancing revenue generation for the benefit of its member institutions.

According to a conference press release, the new unit “will lead all aspects of the league’s revenue generation, sponsorship strategy, media rights, brand partnerships, technology, emerging business ventures, and long-term commercial innovation across the conference.”

Bryan Calka has simultaneously been appointed Chief Commercial Officer of the AAC and will play a significant role in supporting RISE Ventures. Calka brings significant expertise from prior roles in revenue generation for the New York Yankees, New York Islanders, Barclays Center, and the Professional Fighters League.

The strategic investment comes amid a momentous shift in collegiate athletics, as direct athletic compensation from schools to athletes is rapidly approaching. 

NIL revenue sharing will begin this July, but it remains indeterminate in what form it will take place. If Judge Claudia Wilken grants final approval to the novel House v. NCAA settlement, each institution that opts into the settlement will be constrained to a maximum revenue sharing allotment — effectively a salary cap, schools would be limited to spending $20.5 million for the 2025-26 season across all sports. 

Without an approved settlement, revenue sharing will be subject to state law regulation. 

In any case, Group of Five Conferences, like the AAC, will continue to face significant challenges in their ability to compete with power conference peers that enjoy more revenue generation capacity through more valuable media rights and sponsorship valuations. 

As college athletes’ talents become increasingly valuable, and recruitment and retention are increasingly predicated on compensation, being able to pay as close to the NIL revenue sharing cap as possible is imperative for fielding a program worthy of national relevance. The divide between the haves and have-nots in college sports is anticipated to grow in the wake of direct payment to student-athletes. 

The AAC’s current media rights deal generates approximately $7 million annually per school, a stark contrast to its geographic power four counterpart, the Big 12, whose media deal nets roughly $32 million per institution starting in 2025-26.

Compared to super conferences like the Big Ten, the AAC nets only a small fraction of the $75 million distributed to each school annually through the landmark Big Ten broadcasting rights agreement.

In the wake of widespread conference realignment, the AAC has seen itself as one of the biggest impacted by the poaching of Group of Five schools that have achieved national success and prominence by power conferences that can offer more financial resources.

UConn left for the Big East in 2020; UCF, Houston, and Cincinnati left for the Big 12 in 2022; and most recently, SMU departed for the ACC in 2023. 

The AAC has already taken proactive steps to maximize the value of the brands it has been able to retain. The conference will require every institution, except Army and Navy (which are precluded from providing athlete NIL payments due to federal law), to provide a minimum of $10 million in revenue-sharing funds over the next three years. 

While the revenue sharing minimum requires schools to provide some investment in their direct athletic payment, the number is far below the virtually universal commitment of power conference schools to paying the full cap.

Empowering schools with new revenue streams at the conference level through RISE Ventures will ideally reduce the burden of finding ways to compensate revenue-generating athletes for AAC institutions. 

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Sam Leavitt conquers the youth camp battlefield with $3M NIL statement and selfless …

In the heart of Arizona, amidst the scorching heat and the relentless pursuit of excellence, a young quarterback named Sam Leavitt has emerged not only as a beacon of hope for the Arizona State Sun Devils but also as a shining example of altruism in the competitive world of college football. His recent actions, both […]

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Sam Leavitt conquers the youth camp battlefield with $3M NIL statement and selfless ...

In the heart of Arizona, amidst the scorching heat and the relentless pursuit of excellence, a young quarterback named Sam Leavitt has emerged not only as a beacon of hope for the Arizona State Sun Devils but also as a shining example of altruism in the competitive world of college football. His recent actions, both on and off the field, have not only turned heads but also set a new precedent for what it means to be a leader in the modern era of sports.

A Leader On and Off the Field

Sam Leavitt’s journey is a testament to his extraordinary talent and unwavering character. As a player, his prowess on the field is undeniable, commanding the attention of fans and foes alike with his precision and determination. But it is his actions off the field that have truly captured the essence of his leadership. Arizona State’s Head Coach, Kenny Dillingham, couldn’t help but praise Leavitt, stating, “His willingness to sacrifice for his teammates, both on and off the field, is what makes him truly exceptional and a great role model for future Sun Devils.”

A Gesture of Generosity

In a remarkable display of selflessness, Leavitt recently made headlines not for his athletic achievements but for his generous spirit. At a youth camp, he made a significant financial gesture, donating a five-figure sum from his own earnings. This act of kindness was not just a donation but a statement, highlighting his belief in giving back to the community and supporting those around him. It’s a rare sight in the fiercely competitive arena of college sports, where individual accolades often overshadow team spirit and community support.

The Impact of a $3M NIL Statement

Beyond his philanthropic efforts, Leavitt’s approach to the Name, Image, and Likeness (NIL) opportunities has been equally groundbreaking. By securing a staggering $3 million in NIL deals, he has not only set a new benchmark for collegiate athletes but has also shown a keen understanding of the value of his platform. This monumental achievement is not just a personal victory for Leavitt but a clear indication of the evolving landscape of college sports, where athletes are now recognized for their worth beyond the field.

A Role Model for Future Generations

Sam Leavitt’s story is a powerful reminder of the impact one individual can have when talent is matched with humility and generosity. His actions speak volumes about his character and set a shining example for young athletes everywhere. In a world where sports figures are often idolized for their physical abilities, Leavitt stands out as a role model who demonstrates the importance of compassion, teamwork, and community engagement.

Reflecting on a Bright Future

As we look to the future, Sam Leavitt’s journey offers a glimpse into the potential of modern athletes to influence society positively. His blend of exceptional talent, selfless acts, and savvy business acumen represents a new era of sportsmanship—one where success is measured not only by victories on the field but also by the impact made off it. For aspiring Sun Devils and young athletes around the world, Leavitt’s legacy is a beacon of hope, showing that true greatness comes from the heart.

In the end, Sam Leavitt’s story transcends the realm of college football, serving as a profound narrative about the power of giving, the importance of community, and the endless possibilities that arise when we choose to lead by example.

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NFL Academy Player Makes History with First

NIL just went global, and Luke Francis Jr. is leading the charge. In a move that’s redefining the boundaries of name, image, and likeness (NIL) rights, 17-year-old defensive force Luke Francis Jr. has become the first international high school athlete to ink a NIL deal. The U.K.-based NFL Academy standout signed with TeaVoila, a premium […]

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NFL Academy Player Makes History with First

NIL just went global, and Luke Francis Jr. is leading the charge.

In a move that’s redefining the boundaries of name, image, and likeness (NIL) rights, 17-year-old defensive force Luke Francis Jr. has become the first international high school athlete to ink a NIL deal. The U.K.-based NFL Academy standout signed with TeaVoila, a premium wellness tea brand, in a landmark cross-border partnership that blends athletic excellence with wellness culture.

Known as “The Trench Titan” for his dominance on the line of scrimmage, Francis is more than just a powerhouse in the trenches — he’s now the face of an emerging global NIL era. His representation, brokered by Next Play Nation (NPN) CEO Jerrit Judie and solidified with support from Coach Tony Charles of the U.S. Army All-American Bowl & National Combine, reflects the growing ambition to elevate young talent across borders.

“This partnership reflects the expanding reach of NIL opportunities and the rising demand for international athlete representation,” Judie stated. “It’s more than a brand deal — it’s a global partnership that empowers young talent and elevates athlete branding across continents.”

Francis joins TeaVoila as an official brand ambassador, aligning with their mission of promoting mindfulness, health, and excellence. CEO Souzan Gerami says the decision was simple. “Luke embodies discipline, positivity, and the pursuit of excellence — values that resonate with our wellness philosophy.”

With NIL legislation still evolving outside the U.S., Francis’s deal sends a powerful message: international athletes can — and will — participate in this rapidly changing sports marketing landscape. His role includes digital campaigns, event appearances, and wellness advocacy aimed at young, health-conscious sports fans across both continents.

Already a standout in the NFL Academy pipeline, Francis is expected to draw interest from major U.S. college programs in the coming recruiting cycles. His NIL deal could become the blueprint for rising global stars hoping to monetize their value and personal brand before even stepping on American soil.

One thing is clear: NIL is no longer confined by geography. Luke Francis Jr. just opened the door — and it’s only the beginning.

Related: SEC QB Makes Major Announcement Regarding Game-Changing NIL Deal

Related: SEC freshman surprises mom with luxury car using NIL deal

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