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Fox corporation purchases one-third of IndyCar company Penske Entertainment: What it means

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By Jeff Gluck, Jordan Bianchi and Andrew Marchand

Fox Corporation has purchased one-third of IndyCar parent company Penske Entertainment, giving Fox Sports a greater financial stake in the open-wheel racing series it already broadcasts exclusively.

Terms of the deal were not disclosed, but The Wall Street Journal reported the purchase was between $125 million and $135 million. Penske Entertainment also owns Indianapolis Motor Speedway, home of the Indy 500, which means Fox is now a minority owner in one of the world’s most famous racetracks.

As part of the arrangement, Fox Sports also extended its media rights deal with IndyCar for several years. This is the first year Fox has televised IndyCar races, and has seen a 31 percent viewership increase — largely from the 41 percent increase it had for the Indy 500 (7.01 million viewers, the highest in 17 years).

“We’re thrilled to join the IndyCar ownership group at such a pivotal time for the sport,” said Fox Sports CEO Eric Shanks, an Indiana native who regularly attended the Indy 500 as a kid. “IndyCar represents everything we value in live sports — passionate fans, iconic venues, elite competition, and year-round storytelling potential.

“This investment underscores our commitment to motorsports and our belief in IndyCar’s continued growth on and off the track. We’re excited to help elevate the sport to new heights across all platforms.”

Shanks has been extremely bullish on IndyCar’s future and has said he believes Fox can return the series to the elite levels of American motorsports viewership.

Aside from the Indy 500, IndyCar has struggled to find an audience. IndyCar regularly draws numbers significantly lower than the NASCAR Cup Series, the second-tier NASCAR Xfinity Series and Formula One.

IndyCar fans have grumbled about a lack of marketing investment from Penske Entertainment. But Fox may be able to help in that area, as evidenced by its preseason promotional push for IndyCar, which included glossy Super Bowl ads.

“This partnership is built on long-standing trust and a shared vision for the future,” said Roger Penske, the Penske Entertainment owner who also has 20 Indy 500 wins as a race team owner. “Fox sees the incredible potential across our sport and wants to play an active role in building our growth trajectory. Lachlan Murdoch and his team, starting with Eric Shanks, are committed to our success and will bring incredible energy and innovation to IndyCar.”

What the deal means for IndyCar’s growth

Within IndyCar are many great facets that should give the open-wheel series much more relevance in the U.S. sports landscape, beyond just having the Indianapolis 500 on its schedule. However, for a multitude of reasons, IndyCar’s past and present leadership have been unable to put all the pieces together to further fuel its sustained growth.

One of the big areas IndyCar has struggled with is on the marketing and promotion side. Many races, particularly ovals, are scarcely attended. The schedule has been poorly constructed — especially early in the season, which features too many gaps that prevent momentum from building — and drivers are largely unrecognizable outside of the motorsports bubble.

Bringing in Fox Sports this year as a media partner helped on many of these fronts, though considerable work still needs to be done. Now that Fox Sports has a more invested interest in growing IndyCar, its expertise in marketing and promotion should help the series, shoring up its biggest weaknesses and better positioning IndyCar for increased exposure to one of the most competitive forms of motorsports globally.

Already, Fox Sports’ influence is being felt. The Indy 500 generated dynamic ratings, while next year’s schedule will include a new event in Arlington, Texas, a possible expansion into Mexico and a schedule expected to have better balance. — Jordan Bianchi, motorsports writer

Why the purchase works for Fox

By taking partial ownership in Penske Entertainment, Fox is continuing to create a closer long-term partnership that could be beneficial for both parties. Fox has done this before, most successfully with the Big Ten, where it has a partial stake in its network, allowing Fox to guarantee itself the best college football games from that conference and also determining who partners with the league. The network also has a big share in the UFL and Flutter Entertainment/FanDuel.

IndyCar is not college football. It is near and dear to Shanks’ heart, but this isn’t just a sentimental play.

Fox learned a lesson with UFC, which it helped create into a multibillion-dollar business, only to see it leave for ESPN. Fox doesn’t want to make that mistake again. It will try to grow IndyCar with an investment in its production.

The Indy 500, which was on Fox for the first time this year, had seven million viewers. It was up 41 percent compared to NBC’s broadcast the previous May. With this deal, Fox hopes to continue the growth of all IndyCar’s events, and now cements a long-term relationship. — Andrew Marchand, senior sports media writer

(Photo: James Gilbert / Getty Images)



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‘Duels at Daytona’ receive patriotic new name ahead of US celebration – Motorsport – Sports

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NASCAR’s iconic Daytona 500’s Duels have received a one-off title for 2026, as the U.S. celebrates its 250th birthday.

The announcement was made on Monday by the Speedway, with the Florida Department of Transportation (FDOT) as the sponsor of ‘The America 250 Florida Duel at Daytona.’

Both Duels one and two are scheduled to take place on Thursday, February 12, setting the starting grid for the Daytona 500, which will kickstart the NASCAR season in earnest that Sunday.

The decision for FDOT to become a sponsor of the event was made as part of an existing partnership between the organization and the Speedway, with the ultimate goal of promoting safe driving in the region.

In a statement, the Speedway’s president, Frank Kelleher, said, “It’s an honor to welcome the Florida Department of Transportation as our new sponsor for the America 250 Florida Duel at Daytona to help kick off Speedweeks Presented by AdventHealth in 2026.

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“This sponsorship is a commitment to FDOT’s continued efforts to help keep Volusia County’s roadways safe. As we move forward on the shared journey toward a brighter future in Florida, there’s no better place to celebrate the 250th anniversary of American independence than at The World Center of Racing.”

Secretary of State Cord Byrd, who also serves as the chair of Florida’s Semiquincentennial Commission also released a statement, saying, “The history of automobile racing in Florida began in 1903 with a line drawn on the Florida sand, and throughout the years, the sport has rapidly grown in the state to make the Daytona 500 the most prestigious race on the NASCAR calendar.

“Duel at Daytona is an exciting way to commemorate that history for the America250FL initiative which celebrates Florida’s role in the 250th (semiquincentennial) anniversary of our nation’s founding.

“Visit America250FL.com and follow America250FL on X, Facebook, and Instagram to stay informed about ways to commemorate America250FL and our history.”

Meanwhile, FDOT’s secretary, Jared W. Perdue, P.E., said he felt the Duel was “an ideal opportunity to honor Florida’s storied history” with the nation celebrating its founding.

The 2026 race will mark the 68th edition of the Daytona 500, one of the most renowned in American motorsports.

Reigning back-to-back winner, Hendrick Motorsports’ William Byron, who was also recently named to the Drivers’ Advisory Council board, will be looking to become just the fifth three-time 500 winner, joining Denny Hamlin, Jeff Gordon, Dale Jarrett, and Bobby Allison. He would also become the first driver in history to win it three times in a row.

Currently, the record for most wins all-time at the track is appropriately held by the winningest driver in Cup Series history, seven-time champion Richard “The King” Petty. The 88-year-old won the race on seven occasions between 1964 and 1981.

However, a win for Byron would extend Hendricks’ lead as the most successful team at the track, with 10 wins to date, one ahead of Petty Enterprises.



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Carson Hocevar makes announcement with $2.4B NASCAR backer – Motorsport – Sports

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Spire Motorsports and NASCAR Cup driver Carson Hocevar will again be backed in 2026 by Zeigler Automotive Group, a family-owned dealership network that generates over $2 billion in annual revenue.

The team announced on Monday afternoon that Zeigler will serve as the primary sponsor for 11 NASCAR Cup Series races, placing its branding on the No. 77 Chevrolet. Races will include events at tracks including Michigan, Pocono, Indianapolis, Bristol, Kansas, and Martinsville.

Zeigler has now tied itself to the driver previously penalized for his racing style across multiple seasons. The privately-backed company believes that the relationship synergy is much deeper than branding on the side of a car.

“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77. It’s about supporting someone who represents the future of this sport and the way we do business,” said the president and CEO of Zeigler Auto Group and Zeigler Racing, Aaron Zeigler.

“Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.”

The 22-year-old driver posted multiple top-10 finishes last year and led laps at Bristol and Michigan. His best finishes were two seconds at Nashville during the Cracker Barrel 400 won by Ryan Blaney, and in Atlanta for the Ambetter Health 400, which was the first of three consecutive wins for Christopher Bell.

“I’m excited to continue our partnership with Zeigler Automotive Group,” said Hocevar. “I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.”

“The whole Zeigler family has been such great supporters of me and the No. 77 team since day one,” he continued. “I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in Victory Lane this year.”

Hocevar found himself in hot water with drivers over the course of last season and has angered the likes of established veterans Kyle Busch, Ross Chastain, and Ricky Stenhouse Jr. Blaney called Hocevar a “moron” for the way he raced in Atlanta.

Zane Smith expressed a desire to punch Hocevar after their collision, which was initiated by the No. 77 at Bristol, which saw Hocevar get loose and spin Smith into a barrier.

“No, I didn’t talk to him. And it’s just you’re not going to get anything from it. Like, I don’t really know how else you can explain that,” said Smith. You want to go up to him and punch him in the face, but that’s $75,000, and that’s not very cool.”

The 2026 NASCAR regular season begins at Daytona on Feb. 15.



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Carson Hocevar Signs Contract Extension With $2.2 Billion Worth Sponsor

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Slowly but surely Carson Hocevar is establishing himself as one of the superstar racers of the sport, by punching above his weight in the Spire Motorsports Chevy. He had a strong 2025 season that saw him almost winning the Atlanta race, and being a challenger in multiple events. P2 finishes at Atlanta and Nashville has been him bets moments of the year.

Now he is rewarded for the strong season, as Zeigler Automotive Group one of his primary sponsors has signed a contract extension with him. They are set to sponsor him for 10 points paying races and the Clash. Carson Hocevar sees the support from ZAG as full circle moment, as he grew up a street away from the company’s HQ in Kalamazoo.

I’m excited to continue our partnership with Zeigler Automotive Group. I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.

Carson Hocevar said (via TRE).

From day one of Carson Hocevar signing with Spire to drive the No:77 Chevy, the Zeigler family has had his back. He is more determined than ever to grow the partnership and wats to get the Zeigler Chevrolet to the victory lane. It would be really special to win his maiden Cup race for his biggest sponsor.

The whole Zeigler family have been such great supporters of me and the No. 77 team since day one. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in victory lane this year.

Carson Hocevar added.

Zeigler Auto Group CEO explains why they extended Carson Hocevar deal

In the statement announcing the extension, Zeigler Auto Group CEO Aaron J. Zeigler has also shared his thoughts on the extension. He sees Hocevar as the future of NASCAR as well as the future of their business as a whole.

Carson Hocevar
Carson Hocevar (image via Imago)

Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77. It’s about supporting someone who represents the future of this sport and the way we do business.

Aaron J. Zeigler said

He pointed out that the Chevy driver is special because of the intensity, authenticity, and a relentless drive he has. Zeigler expects these characteristics to earn him more success in NASCAR in the coming years and the company seems to banking on thar success.

Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.

Aaron J. Zeigler added.

The comments from the Zeigler Auto Group CEO seems rational and on point regarding Carson Hocevar. Many expects him to be future superstar the sport needs to grow and the only big question is whether he needs to move from Spire to achieve this success.

Also Read: Shane van Gisbergen Insist Austin Cindric’s Poor Supercars Debut Might “Scare Off” NASCAR Racers



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Zeigler Automotive renews sponsorship with NASCAR driver Carson Hocevar

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Zeigler Automotive Group announcing on Monday that it will return to Spire Motorsports to partner with Michigan native and 2024 NASCAR Cup Series Rookie of the Year Carson Hocevar for multiple races in 2026.

“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77 — it’s about supporting someone who represents the future of this sport and the way we do business,” said Aaron J. Zeigler, president and CEO of Zeigler Auto Group and Zeigler Racing. “Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.”

Zeigler.com and Zeigler Auto Group will be showcased as the team’s primary sponsor in 11 Cup Series races in 2026 beginning with the season-opening Clash at Bowman Gray Stadium in Winston-Salem, N.C.

The distinct yellow and black Zeigler paint scheme will be featured aboard Hocevar’s No. 77 Chevy Camaro at the following races in 2026:

Bowman Gray Stadium – February 1

Michigan International Speedway – June 7

Pocono Raceway – June 14

Chicagoland Speedway – July 5

Atlanta Motor Speedway – July 12

Indianapolis Motor Speedway – July 26

Iowa Speedway – August 9

Richmond Raceway – August 15

Bristol Motor Speedway – September 19

Kansas Speedway – September 27

Martinsville Speedway – November 1

Hocevar, 22, is fresh off a 2025 campaign featuring two top-five and nine top-10 results, including a pair of career-best runner-up finishes at Atlanta Motor Speedway and Nashville (Tenn.) Superspeedway. The sophomore driver also secured his first-career pole award at Texas Motor Speedway in Fort Worth.

“I’m excited to continue our partnership with Zeigler Automotive Group,” said Hocevar. “I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle. The whole Zeigler family have been such great supporters of me and the No. 77 team since day one. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in Victory Lane this year.”

The Portage, Mich., native impressed throughout his rookie season in 2024, earning top rookie honors on the strength of one top-five, six top-10 and 13 top-15 finishes. His 686 points accumulated out-distanced his next closest competitor by a handsome 107-point advantage.

The 22-year-old made his Cup Series debut for Spire Motorsports on June 4, 2023 at World Wide Technology Raceway. In addition to his first appearance in NASCAR’s premier division, Hocevar made four NASCAR Xfinity Series starts for Spire Motorsports in 2023, earning top-10 finishes at Darlington Raceway (sixth) and Charlotte Motor Speedway (eighth).

The Clash at Bowman Gray Stadium will kick off racing festivities for the 2026 season and will be televised live on FOX Sunday, February 1 at 8 p.m. Eastern Standard Time. NASCAR’s annual pre-season exhibition race will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.

*article courtesy Spire Motorsports



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Tony Stewart named Chili Bowl grand marshall

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It’s been a bit since Tony Stewart has attended the Chili Bowl Midget Nationals, but the three-time NASCAR Cup Series champion and overall motorsports legend is synonymous with the Tulsa Expo Center and that will be celebrated next week.

‘Smoke’ has been named Grand Marshal for Championship Saturday.

“Not only is Tony a winner here, but he was also part of what really made the Chili Bowl take off in the early 2000s, and was the one who really started to rebuild the connection between dirt track and NASCAR fans. He’s an ambassador to our sport at more levels than anyone; he’s a great friend, and they don’t make them like Tony anymore, so being able to honor him as our Grand Marshal means a lot to me, and this event,” stated Chili Bowl co-founder, Emmett Hahn. “I remember, we made Tony an award in 2014 to recognize what he has done for Sprint Car racing, but this is our chance to let him know how much the Chili Bowl appreciates him.”

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Stewart won the Chili Bowl main event in 2002 and 2007 and has 12 starts in the main event over 14 attempts, producing three podiums, four top-5s, seven top-10s with his last start coming in 2013. Stewart also spent the years after working with the track prep crew alongside Brad Chandler (aka Gravel), Steve Hahn, Matt Ward, and Martin Edwards.

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Daren Lucas Named President of the Motorsports Hall of Fame of America

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Daren Lucas—a 35-year career professional in sports marketing, private equity, fundraising, college athletics and motorsports—has been named president of the Motorsports Hall of Fame of America (MSHFA). The appointment returns Lucas to the Daytona Beach area, where he previously held several executive business development, management and revenue-generating positions with both Daytona International Speedway (DIS) and NASCAR from 2000 through 2006, officials stated in a press release.

Most recently, Lucas spent the past 10 years in his own sports consultancy, which has kept him at the forefront of sports sponsorship and digital and social marketing. Previously in Daytona, Lucas led all sales and marketing at DIS and all consumer marketing and ticketing for NASCAR-owned tracks, in support of such major events as the Daytona 500, the Rolex 24 At Daytona sports car race and the Daytona 200 motorcycle road race and other major motorsports events.

Lucas Brings Experience in Building Partnerships & the Sports Travel & Tourism Industry

In his agency work, Lucas executed more than 100 official partnership deals, including with the Indianapolis Motor Speedway (IMS) and the Indianapolis 500. Lucas also brings extensive career experience in the sports travel and tourism industry at Super Bowls, Olympics, Masters and Kentucky Derbys. Lucas earned a bachelor of arts (BA) degree from the University of North Carolina at Chapel Hill, which was followed by a Master of Sports Administration (MSA) at Ohio University.

“It is both an honor and a privilege to join the Motorsports Hall of Fame of America as president,” Lucas said. “The impressive MSHFA Museum has grown extensively since relocating nearly 10 years ago in the DIS Ticket and Tours building, which is located just outside of the Speedway’s NASCAR Turn 4. The MSHFA administrative headquarters facility is housed in the same offices I worked in earlier in this century with DIS and NASCAR. Now, I look forward to working with both the MSHFA board of directors and the MSHFA team in my next chapter in Daytona and, most importantly, the next phase of success and growth for the Motorsports Hall of Fame of America.”

Inside the Motorsports Hall of Fame of America

Lucas Succeeds Retiring President George Levy

Lucas takes over MSHFA’s leadership from the retiring George Levy, who served as president from late 2019 through the end of 2025. Levy was just the MSHFA’s second president following the late Ron Watson, who initially held the presidential position from 1989 until his unexpected passing in October of 2019.

“The future of the Motorsports Hall of Fame of America is solid but has room to continue to grow,” said MSHFA board of directors chair Paul Doleshal. “With the hiring of Daren, we feel that we are poised for that growth. We are more than confident that we have found the right person with Daren, who can help advance the Hall into its next chapter of success. The MSHFA presidential search committee managed a long and thorough process, culling through more than 50 applications, interviewing dozens via video interviews, and then meeting with our final eight candidates through in-person interviews in both Daytona and Charlotte. We want to thank the entire search committee and sincerely thank George Levy, and we are proud of his ongoing efforts and the solid growth he led in the last six years.”



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