Motorsports
Fox corporation purchases one-third of IndyCar company Penske Entertainment: What it means
By Jeff Gluck, Jordan Bianchi and Andrew Marchand
Fox Corporation has purchased one-third of IndyCar parent company Penske Entertainment, giving Fox Sports a greater financial stake in the open-wheel racing series it already broadcasts exclusively.
Terms of the deal were not disclosed, but The Wall Street Journal reported the purchase was between $125 million and $135 million. Penske Entertainment also owns Indianapolis Motor Speedway, home of the Indy 500, which means Fox is now a minority owner in one of the world’s most famous racetracks.
As part of the arrangement, Fox Sports also extended its media rights deal with IndyCar for several years. This is the first year Fox has televised IndyCar races, and has seen a 31 percent viewership increase — largely from the 41 percent increase it had for the Indy 500 (7.01 million viewers, the highest in 17 years).
“We’re thrilled to join the IndyCar ownership group at such a pivotal time for the sport,” said Fox Sports CEO Eric Shanks, an Indiana native who regularly attended the Indy 500 as a kid. “IndyCar represents everything we value in live sports — passionate fans, iconic venues, elite competition, and year-round storytelling potential.
“This investment underscores our commitment to motorsports and our belief in IndyCar’s continued growth on and off the track. We’re excited to help elevate the sport to new heights across all platforms.”
Shanks has been extremely bullish on IndyCar’s future and has said he believes Fox can return the series to the elite levels of American motorsports viewership.
Aside from the Indy 500, IndyCar has struggled to find an audience. IndyCar regularly draws numbers significantly lower than the NASCAR Cup Series, the second-tier NASCAR Xfinity Series and Formula One.
IndyCar fans have grumbled about a lack of marketing investment from Penske Entertainment. But Fox may be able to help in that area, as evidenced by its preseason promotional push for IndyCar, which included glossy Super Bowl ads.
“This partnership is built on long-standing trust and a shared vision for the future,” said Roger Penske, the Penske Entertainment owner who also has 20 Indy 500 wins as a race team owner. “Fox sees the incredible potential across our sport and wants to play an active role in building our growth trajectory. Lachlan Murdoch and his team, starting with Eric Shanks, are committed to our success and will bring incredible energy and innovation to IndyCar.”
What the deal means for IndyCar’s growth
Within IndyCar are many great facets that should give the open-wheel series much more relevance in the U.S. sports landscape, beyond just having the Indianapolis 500 on its schedule. However, for a multitude of reasons, IndyCar’s past and present leadership have been unable to put all the pieces together to further fuel its sustained growth.
One of the big areas IndyCar has struggled with is on the marketing and promotion side. Many races, particularly ovals, are scarcely attended. The schedule has been poorly constructed — especially early in the season, which features too many gaps that prevent momentum from building — and drivers are largely unrecognizable outside of the motorsports bubble.
Bringing in Fox Sports this year as a media partner helped on many of these fronts, though considerable work still needs to be done. Now that Fox Sports has a more invested interest in growing IndyCar, its expertise in marketing and promotion should help the series, shoring up its biggest weaknesses and better positioning IndyCar for increased exposure to one of the most competitive forms of motorsports globally.
Already, Fox Sports’ influence is being felt. The Indy 500 generated dynamic ratings, while next year’s schedule will include a new event in Arlington, Texas, a possible expansion into Mexico and a schedule expected to have better balance. — Jordan Bianchi, motorsports writer
Why the purchase works for Fox
By taking partial ownership in Penske Entertainment, Fox is continuing to create a closer long-term partnership that could be beneficial for both parties. Fox has done this before, most successfully with the Big Ten, where it has a partial stake in its network, allowing Fox to guarantee itself the best college football games from that conference and also determining who partners with the league. The network also has a big share in the UFL and Flutter Entertainment/FanDuel.
IndyCar is not college football. It is near and dear to Shanks’ heart, but this isn’t just a sentimental play.
Fox learned a lesson with UFC, which it helped create into a multibillion-dollar business, only to see it leave for ESPN. Fox doesn’t want to make that mistake again. It will try to grow IndyCar with an investment in its production.
The Indy 500, which was on Fox for the first time this year, had seven million viewers. It was up 41 percent compared to NBC’s broadcast the previous May. With this deal, Fox hopes to continue the growth of all IndyCar’s events, and now cements a long-term relationship. — Andrew Marchand, senior sports media writer
(Photo: James Gilbert / Getty Images)
Motorsports
Stroud Safety Names John Gentry Chief Revenue Officer
Stroud Safety, the Oklahoma City-based motorsports safety manufacturer trusted by racers across every major discipline, announced today that John Gentry has been named Chief Revenue Officer (CRO).
Gentry has served as Stroud Safety’s National Sales Manager since February 2019 and has been an integral part of the company’s continued growth and success. In his new role, he will oversee Stroud Safety’s global revenue strategy, including sales, partnerships, and long-term business development, while continuing to strengthen relationships throughout the motorsports community.
“This new role comes with some real responsibility,” Gentry said. “I work closely with racers, teams, and several OEM brands across the sport, and I see this role as a responsibility to serve – not just to sell. That perspective guides how we grow Stroud intentionally into more corners of the sport.”
Gentry remains deeply connected to the sport and recently debuted his twin-turbocharged Chevrolet Camaro Pro Mod, with plans to compete during the 2026 season. His firsthand experience within the motorsports industry has helped him foster new relationships while maintaining the level of care and concern longtime Stroud Safety customers have come to expect.
Stroud Safety owner Tommy Cunningham said Gentry’s promotion reflects both his leadership within the company and the trust he has earned throughout the motorsports industry.


“John has built a strong foundation of trust with racers and teams by consistently putting their needs first and following through on his commitments,” Cunningham said. “That racer-first approach is central to who we are at Stroud Safety. With a lifetime spent around the sport, I understand how important trust is in this industry, and John has earned that trust through integrity, strong relationships, and a deep understanding of our customers. His leadership and experience make him a natural fit for the CRO role as we continue to grow the business.”
Under Gentry’s leadership in sales, Stroud Safety has continued to expand its presence across drag racing and motorsports as a whole, working with teams, series, and sanctioning bodies while reinforcing the company’s reputation as one of the most trusted names in racer safety.
With Gentry stepping into the CRO role, Stroud Safety remains focused on sustainable growth, product excellence, and its mission to protect racers at every level – from grassroots competitors to championship-winning professionals.
For more information about Stroud Safety and its full line of motorsports safety products, visit www.stroudsafety.com.
This story was originally published on January 8, 2026. 

Motorsports
National Fire Protection Association and Martinsville Speedway Join Forces for the NASCAR O’Reilly Auto Parts Series Spring Race – Speedway Digest
The National Fire Protection Association® (NFPA®) has been named entitlement partner for the upcoming NASCAR O’Reilly Auto Parts race as part of the spring race weekend at Martinsville Speedway.
The NFPA 250 will take place on Saturday, March 28, as part of the tripleheader race weekend at the famed short track.
“Collaborating with an organization like NFPA is more than just any partnership, it’s a shared commitment to the importance of safety in our community and in racing,” said Clay Campbell, President of Martinsville Speedway. “Fire safety has always played a critical role in protecting our fans in the grandstands and our drivers and teams out on the track, and we’re honored to have NFPA there with us to ensure everyone can enjoy all the racing action in the safest environment possible.”
For 130 years, the NFPA has been helping to solve some of the planet’s toughest safety problems. As a self-funded nonprofit, the association strives to help save lives and reduce loss with information, knowledge, and passion. Today, NFPA publishes more than 300 codes and standards, spanning every area of fire, life, and electrical safety.
“NASCAR has a long-standing commitment to safety, both on and off the track,” said NFPA President and CEO Jim Pauley. “This collaboration aligns perfectly with NFPA’s mission to protect people and property from fire and other hazards. We’re excited to serve as the entitlement sponsor of the O’Reilly Auto Parts Series NFPA 250 at Martinsville Speedway, bringing national attention to the importance of fire safety for individuals, families, businesses, and communities.”
The spring NASCAR race weekend at Martinsville Speedway kicks off on Friday, March 27, with the NASCAR Whelen Modified Tour racing under the lights at Martinsville Speedway. The action continues on Saturday, March 28 with the NFPA 250 NASCAR O’Reilly Auto Parts Series race.
The weekend concludes on Sunday, March 29, with the stars of the NASCAR Cup Series competing for the coveted Grandfather Clock trophy in the Cook Out 400.
Fans can purchase tickets to the upcoming race weekend via phone at 877-RACE-TIX or online at martinsvillespeedway.com.
Martinsville Speedway PR
Motorsports
Mando To Back Bilicki’s O’Reilly Series Effort
MOORESVILLE, N.C. — Mando Deodorant will be the anchor sponsor for Josh Bilicki’s NASCAR O’Reilly Auto Parts Series campaign with SS Green Light Racing.
Mando will serve as the primary sponsor on Bilicki’s No. 07 Chevrolet at numerous races during the 2026 season, beginning with the season opener at Daytona on Saturday, February 14.
Mando provides clinically proven protection that stops odor before it starts and keeps you fresh from morning to night without re-applying.
“Josh is the kind of racer you want to root for,” said a representative from Mando. “He’s talented, humble, and puts in the work—just like the guys who count on Mando every day. We’re proud to expand our partnership with him in 2026 and to be part of what he’s building with SS Green Light Racing. He’s the kind of competitor who keeps fighting when others fade, and that grit is why he’s such a natural fit for Mando.”
Bilicki, a seasoned competitor with nearly 250 NASCAR National Series starts, moves to SS Green Light Racing after three years with DGM Racing, where he’s set to compete full-time in the rebranded NASCAR O’Reilly Auto Parts Series.
This marks Bilicki’s first full-time NASCAR schedule since 2021, when he competed full-time in the NASCAR Cup Series driving the No. 52.
“I’m extremely excited to welcome Mando as an anchor partner for the 2026 season,” said Bilicki. “Their focus on confidence and performance aligns perfectly with what it takes to compete at this level, and having them on board for seven races, starting at Daytona, is huge for our team.”
The partnership will also extend beyond the pavement with Mando sponsoring Bilicki at the Chili Bowl Nationals in mid-January.
Motorsports
NITRO Motorsports Park latest addition to NHRA Member Track network
NITRO Motorsports Park has joined the NHRA Member Track Network in NHRA’s Northwest Division (Division 6). Located in Prince George, B.C., NITRO Motorsports Park adds another Canadian track to NHRA’s Member Track Network, joining Western Canadian tracks in Edmonton, Medicine Hat and Mission.
NITRO Motorsports Park is a club-owned and operated, non-profit society facility, offering a standout facility and serving as Northern British Columbia’s largest motorsports park.
“After careful consideration of what is best for the long-term future of NITRO Motorsports Park and our goal of attracting all racers to our facility, we have made the decision to join the NHRA in its 75th year of operation,” NITRO Motorsports Park President Foji Dhansaw said. “As an organization that has operated continuously for 75 years, the NHRA represents the stability and leadership that both Nitro Motorsports Park and the sport of drag racing require.
“In recent years, NHRA has made significant strides in strengthening its focus on Sportsman racing. From my very first meeting with Glen (Cromwell, NHRA President) and the entire NHRA executive team, it was clear that they are genuinely committed to enhancing and growing sportsman racing across their network. Throughout our decision-making process, we consulted with tracks in Edmonton, Medicine Hat, and Mission. Joining these elite facilities and established programs was a key factor in determining that NHRA affiliation represents the best possible direction for Nitro Motorsports Park.”
By joining the NHRA Member Track Network, NITRO Motorsports Park will be eligible to offer racers in the area a variety of NHRA-sanctioned racing opportunities in the future, including the NHRA Summit Racing Series, the NHRA Summit Racing Jr. Drag Racing League, NHRA Street Legal, NHRA Jr. Street, and more. Additionally, the track will have the chance to host NHRA specialty events like the NHRA Summit King of the Track and more.
NITRO Motorsports Park will also get access to NHRA’s extensive support programs as part of the member track network, insurance benefit,s and national marketing platforms as they excitedly move into a new era for the facility.
“I am beyond thrilled to have Nitro Motorsports Park join our Northwest Division family,” Northwest Division Director Mike Eames said. “Adding another multi-faceted venue for our Canadian racers and fans is huge. I look forward to working with everyone associated with their operation during our 75th anniversary season in 2026 and for many years to come.”
Motorsports
Driven to the MAX: DuraMAX Named Primary Entitlement Sponsor for March 1 NASCAR Cup Series Race at COTA
DuraMAX has secured its position as the primary entitlement sponsor for the NASCAR Cup Series race at Circuit of The Americas (COTA) on March 1, under a multi-year agreement with Speedway Motorsports. This major branding effort will showcase the DuraMAX Grand Prix, marking the sixth consecutive year of NASCAR’s presence in Austin. With a length of 95 laps over 228 miles, the race begins at 2:30 p.m. CT and will be broadcast on FOX, reaching audiences worldwide. DuraMAX aims to leverage this high-profile event to enhance brand visibility and connect with customers, given its growth within the vehicle maintenance sector since entering NASCAR in 2022.
By the Numbers
- March 1 event marks DuraMAX’s sponsorship of the sixth annual NASCAR race at COTA.
- The race covers a distance of 228 miles and consists of 95 laps.
State of Play
- The 2026 NASCAR Cup Series starts with the Daytona 500 on February 15, followed by a race at EchoPark Speedway on February 22.
- Individual tickets are priced affordably, with $10 tickets for children under 12 at the NCS race.
What’s Next
As NASCAR’s doubleheader weekend approaches, expectations are high for DuraMAX to employ various brand activations throughout the event, further solidifying its market presence. Potential future collaborations with other motorsports could extend from this sponsorship success, enhancing brand growth across different venues.
Bottom Line
DuraMAX’s partnership with NASCAR signals a strategic move to boost its brand recognition in the highly competitive maintenance products market, especially in Texas, while engaging fans and showcasing product performance on a prestigious platform.
Motorsports
Autaugaville Pavilion Anchors Weekend Equestrian, Motorsports, Community Events
The R. H. Kirkpatrick Agricultural Pavilion, also called the R. H. Kirkpatrick Arena, is a county-operated facility on Highway 14 that functions as a hub for weekend and regional events. Located at 2224 HWY 14 WEST, Autaugaville, AL 36003, the pavilion hosts a calendar of frequent weekend activities that include motocross, NBHA barrel racing, dog ability and agility trials, team roping, barrel racing, horse shows and other spectator events. County facility information lists Lee Pittman as arena manager and provides a central contact number for bookings and inquiries: 334-365-5638.
The pavilion’s steady schedule of events positions it as both a recreational center and an economic asset for the county. Regular weekend competitions and shows bring riders, drivers, handlers and their families to Autaugaville, creating foot traffic that supports nearby restaurants, fuel stations and lodging options. For a largely rural county, multi-use venues that accommodate agricultural and equestrian activities help preserve local skills and traditions while generating incidental spending in the local economy.
As a county-operated facility, the arena also plays a role in public programming and community functions. Its availability for bookings makes it a practical staging ground for competitive events and gatherings that may otherwise travel to larger markets. That public ownership brings both opportunities and responsibilities: opportunities to coordinate county calendars, market events to regional audiences and capture rental revenue, and responsibilities for maintenance, scheduling fairness and ensuring the venue meets safety and animal welfare standards for diverse uses from motorsports to dog agility trials.

Longer-term trends suggest these kinds of multi-use rural venues remain important as social infrastructure. Equestrian and agricultural events sustain community networks and youth involvement, while motorsport and spectator events introduce visitors who may not otherwise travel to Autauga County. Strategically promoting the pavilion’s calendar and ensuring clear booking procedures could increase its economic return for the county and widen participation across the community.
Residents and event organizers can contact arena manager Lee Pittman at 334-365-5638 for information on bookings, schedules and facility use. The pavilion’s address and regular weekend programming make it a readily accessible site for competitions, community gatherings and county-supported agricultural events.
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