BusinessWire India Advertisement Bangalore (Karnataka) [India], June 25: CookieRun India, the popular mobile game developed by Devsisters and published by KRAFTON India, has announced its first-ever brand collaboration, teaming up with the iconic FMCG brand Orion to roll out a nationwide campaign that merges the nostalgic delight of Orion ChocoPie with the vibrant, whimsical world […]
BusinessWire India
Bangalore (Karnataka) [India], June 25: CookieRun India, the popular mobile game developed by Devsisters and published by KRAFTON India, has announced its first-ever brand collaboration, teaming up with the iconic FMCG brand Orion to roll out a nationwide campaign that merges the nostalgic delight of Orion ChocoPie with the vibrant, whimsical world of CookieRun. This strategic collaboration is designed to blend the charm of a timeless treat with the thrill of mobile gameplay, creating an immersive, cross-platform experience for Indian consumers of all ages.
At the heart of this strategic partnership are limited-edition Orion ChocoPie packs, featuring exclusive CookieRun India-themed designs. Created to be collectible and visually vibrant, these packs aim to stand out on shelves and evoke both a sense of childhood nostalgia and modern-day gaming culture.
Starting June 24th in-game, players can participate in a special ChocoPie Pet event, collecting ‘ChocoPie Jelly’ and exchanging it for an exclusive, limited-edition pet. Each special pack also contains a unique redemption code that unlocks free in-game crystals, encouraging consumers to engage across both retail and digital platforms. Adding a competitive twist, CookieRun India is also hosting a smartphone giveaway contest: players who score 15 lakh points or more during the campaign period stand a chance to win one of 35 smartphones, blending fun, skill, and real-world rewards in one high-stakes gaming experience.
Seddharth Merrotra, Head of Business Development and Partnerships, KRAFTON India, said, “This collaboration goes beyond co-branding–it’s about merging cultural nostalgia with today’s mobile-first lifestyle. ChocoPie is an iconic part of growing up for many in India, and CookieRun India brings that emotional memory into an interactive, digital format. These limited-edition packs are aimed at engaging both loyal Orion ChocoPie fans and a new generation of mobile gamers, offering something nostalgic and fresh in one irresistible package. We’re excited to create a playful and rewarding ecosystem where real-world treats unlock virtual adventures.”
Mr. Minwoo Kim, CEO, Orion Nutritionals India, added, “We are delighted to announce our collaboration with CookieRun India, an exciting step that brings Orion ChocoPie into the imaginative world of mobile gaming. Through this partnership, we’re reimagining how fans experience that joy, blending the comforting taste of Orion ChocoPie with the exciting adventure of CookieRun India! It’s exciting to witness ChocoPie as a digital treat in a game loved by millions. We truly hope that this partnership becomes a memorable part of every player’s journey.”
Bringing it all together is a QR code printed on the special-edition Orion ChocoPie packs, enabling direct download or login access to CookieRun India–making it easier than ever for curious snackers to jump into the action. This seamless integration of physical packaging with digital rewards is part of KRAFTON India’s broader effort to create engaging phygital experiences. By turning everyday consumer touchpoints into portals for play, and linking them to a snack that holds deep emotional value, the collaboration taps into both sentiment and curiosity, reshaping how players interact with their favorite titles both online and offline.
By combining collectible packaging, gamified rewards, and QR-powered engagement, the CookieRun India x Orion ChocoPie collaboration stands as a leading example of how brands can connect with India’s digital-first generation, merging sweet nostalgia with the thrill of gameplay in a way that’s fresh, fun, and unforgettable.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
(The story has come from a syndicated feed and has not been edited by the Tribune Staff.)
The Logansport High School esports team will be gaming in style this school year. A new gaming space is ready for players to smash, crash and splat their way to victory. Located on the second floor of the high school, the space offers the flair of an NBA locker room with a glowing Felix the […]
The Logansport High School esports team will be gaming in style this school year.
A new gaming space is ready for players to smash, crash and splat their way to victory. Located on the second floor of the high school, the space offers the flair of an NBA locker room with a glowing Felix the Cat emblem on the back wall, 24 PC gaming computer stations on one end of the room and on the other two rows of recliners positioned in front of two large screen televisions.
Everything in the room from the gaming chairs to the carpet matches the red and black of Logansport High School. There’s still more to come, including a display case where team coaches Dave Packard, Bryan Hole and Kevin Servin hope to add more trophies.
The room came together thanks to the vision of former principal Matt Jones, who was an advocate for esports, and a generous donation from Security Federal Savings Bank.
“We really owe (Matt Jones) a lot,” said Hole. “He led the charge.”
Hole said the space legitimizes the team and sport. Packard said it was like having their own gymnasium.
Esports offer the opportunity for high schools (and colleges) to compete in video games against other schools. The sport has grown popular over recent years with professional leagues and even pro players getting their own trading cards.
Hole said esports bring a diverse group of students together who may not find their place in traditional sports or other school activities. It also helps bring out a different side of students. He recalled students in his art classes who never said a word and then he sees them yelling and cheering while gaming with the esports team.
“It gives them a place to connect with other kids, form friendships,” he said. “It gives them a way to feel a part of the school and hopefully find a path to being successful.”
Packard, who teaches TV/Radio Video Production in the Century Career Center, said he had even seen students grow friendships with players from rival teams.
But esports is more than just a social club. The coaches stressed there are expectations such as doing well in school and showing commitment to the team.
“That’s been a bit of a battle with our students,” Hole said. “They love video games but they don’t see it as an actual commitment, a meaningful thing that they are doing.”
“We tell them early as all teachers do what the expectations are but they don’t remember that,” said Packard, adding that students tend to sacrifice e-sports for other commitments when there is a time conflict.
The team plays in leagues such as the Indiana Esports Network and PlayVS, a national program that offers large money bonuses if a team wins its league and also awards players scholarships.
“There are scholarships, there is a lot of recruiting,” said Hole. “It’s shocking how much esports has grown and all the colleges that are building their own (gaming) labs and programs, recruiting for kids.”
Games played over the years have included “Valorant,” “Super Smash Bros,” “Rocket League,” “Mario Kart,” “Madden Football” and “Marvel Rivals.”
“Fortnite,” the popular battle royal game, was once a staple in esports gaming.
“It seems like over the years I’ve lost a lot of players,” said Servin, a member of the school’s technology team. “A lot of students, instead of seeing “Fortnite” as a competitive game now see it as a social game they may hop on every now and again with friends.”
Packard said the new gaming space puts the high school on the cutting edge.
“Parents can come in and see the space and see this isn’t playing games alone in your room with cereal bowls everywhere,” Packard said. “This is a school event. We are competing against other schools.”
There is more to do on the team than just playing games. They also need students to help with tech and streaming—viewers can watch the team compete on the app Twitch, which is used mostly for video games—and managers. Packard would like to add a commentary team to their Twitch broadcasts at some point.
The team has a pretty good mix of both male and female students, the coaches said, though Servin added that the girls tend to be at a higher skill level.
Packard said students can look for a callout announcement to join the team next week, though a specific day for the announcement has not been decided yet.
Beginning this fall, the library will host Nerd Street esports teams among 10 library branches and offer participation in the Youth League free of charge, said Rachel Hludzinski, library supervisor at the Field Teen Center at the Parkway Central branch. “I see so many teens that come into our teen center that are really passionate […]
Beginning this fall, the library will host Nerd Street esports teams among 10 library branches and offer participation in the Youth League free of charge, said Rachel Hludzinski, library supervisor at the Field Teen Center at the Parkway Central branch.
“I see so many teens that come into our teen center that are really passionate about gaming,” Hludzinski shared with Technical.ly. “I’m excited to do a program like this, to give them a way to practice what it would be like to truly be on a team.”
The Free Library will host three teams at 10 branches across the city. Teams will participate in the program from Sept. 22 to Dec. 8. While Nerd Street’s youth leagues had previously been limited to school programs or recreation centers, according to Ben Beaver, the company’s head of programming, beginning this year, they are open to any youth organization in Philadelphia.
Registration for the libraries’ teams is free. Signups are also open to the public and will be held in person at each participating library branch beginning this month. The teams are open to teens ages 12-18. Participants must have a library card and be able to attend weekly competitions in person at their local library branch. Each branch will host three teams of six people.
Participating Free Library branches include the following:
SALT LAKE CITY — After more than two decades of providing pathways to education for Utah students, Ken Garff’s Success in Education announced an exciting evolution – a new name and logo to better reflect the organization’s history, mission and vision. The philanthropic organization will now be known as Ken Garff for Good. “This isn’t […]
SALT LAKE CITY — After more than two decades of providing pathways to education for Utah students, Ken Garff’s Success in Education announced an exciting evolution – a new name and logo to better reflect the organization’s history, mission and vision. The philanthropic organization will now be known as Ken Garff for Good.
“This isn’t just a name change, it’s a recommitment to Ken D. Garff’s belief in the transformative power of an engaging education and lifelong pledge to invest in young people in the state of Utah,” said John Garff, owner, Ken Garff Enterprises. “We’re building on the strong foundation of Success in Education to better reflect the full scope of our mission and honor our family’s legacy.”
Ken Garff for Good is proud to have connected Utah students to over $100 million in scholarships since its inception. The organization’s programs are currently utilized in all 41 school districts across the state, impacting students in more than 365 high schools, 100 middle schools and junior highs, and 16,000 elementary school classrooms.
Since its founding, Ken Garff for Good has empowered more than 400,000 students through programs including:
Ken Garff for Good is made possible thanks to the generous support of community-minded organizations that believe in the power of education and are committed to helping Utah students thrive including Ken Garff Auto, Zions Bank, Mountain America Credit Union, Ally Bank, Celtic Bank, Intermountain Community Care Foundation, GBS Benefits, Capita, Precision Contracting, the LDS Foundation, the Beesly Foundation, OC Tanner and the Kahlert Foundation.
About Ken Garff Enterprises
Headquartered in Salt Lake City since 1932, Ken Garff Enterprises is the parent company of Ken Garff Automotive Group and a growing portfolio of businesses that include commercial real estate, insurance, claims administration, sub-prime lending, family office services and treasury management. Through its philanthropic entities, Ken Garff for Good (a public 501c3) and the Robert H. and Katharine B. Garff Foundation, the company is committed to uplifting communities through education, youth support and meaningful local impact. Learn more at KenGarff.com.
Commerce City Schools has opened its new STEM/Esports Lab, a space designed to inspire innovation and prepare students for future careers. During the school day, Level 3 and Level 4 STEM classes will use the lab’s professional-grade equipment to build skills for careers in science, technology, engineering and mathematics. After school, the space will serve […]
Commerce City Schools has opened its new STEM/Esports Lab, a space designed to inspire innovation and prepare students for future careers.
During the school day, Level 3 and Level 4 STEM classes will use the lab’s professional-grade equipment to build skills for careers in science, technology, engineering and mathematics. After school, the space will serve as the home of Commerce Esports, where students will practice and compete against teams from other schools.
PEQUOT LAKES — The Pequot Lakes School Board discussed draft changes to the district strategic plan at a special meeting Monday, Aug. 4. The board touched on changes from the previous year’s plan, including surveying staff on creating a supportive environment, positivity messages to students and achieving a 70% success rate for third-grade reading. The […]
PEQUOT LAKES
— The Pequot Lakes School Board discussed draft changes to the district strategic plan at a special meeting Monday, Aug. 4.
The board touched on changes from the previous year’s plan, including surveying staff on creating a supportive environment, positivity messages to students and achieving a 70% success rate for third-grade reading.
The board will vote on proposed changes to the district’s strategic plan at its Monday, Aug. 18, regular meeting.
The board approved the resignation of Alison Ross, high school counselor, and the retirement of Glenda Swenson, van driver and cook’s helper.
The board approved the hiring of Marly Simmons, high school math teacher.
In other business Aug. 4, the board:
The meeting was moved to a closed session to discuss the district’s labor negotiations strategy.
Board member Curt Johnson and student representative Amelia Reynolds were absent from the Aug. 4 meeting.
SIOUX FALLS, S.D. (Dakota News Now) – A free esports event is making a return at the Sioux Falls Convention Center in October 2025. Gamers of all experience levels are welcome for a day of tournament-style competition at the SoDak Circuit event. Cash prizes will be awarded to winners of games such as Fornite Rocket […]
SIOUX FALLS, S.D. (Dakota News Now) – A free esports event is making a return at the Sioux Falls Convention Center in October 2025.
Gamers of all experience levels are welcome for a day of tournament-style competition at the SoDak Circuit event.
Cash prizes will be awarded to winners of games such as
Tournament brackets will be split by age group for fair gameplay.
The event also includes a custom racing simulator, a Dungeons & Dragons RPG room and a cosplay competition.
Matches will be broadcast on large screens throughout the venue.
Esports has seen significant growth throughout the state over the last few years, with over 489 students participating in esports teams in South Dakota last year.
These numbers are expected to grow within the next few years.
Event doors open on Saturday, Oct. 11, at 7:30 a.m., with the event running from 9:30 a.m. to 5:00 p.m.
To set up a player profile or get more information, click here.
Copyright 2025 Dakota News Now. All rights reserved.
Why a rising mid-major power with an NCAA Tournament team opted out of revenue-sharing — and advertised it
Falcons mailbag
has always dreamed in Mercurial. Now his initials are on the boots.
The new Kyl…
Portal Update – Basketball and Gymnastics Take Hits
Former South Carolina center Nick Pringle commits to Arkansas basketball, John Calipari
Ally Runs New Game Plan in WNBA All-Star Rookie Debut
The Women Driving A New Era In U.S. Ski & Snowboard
ESPN Announces 'dont wait run fast' by mgk as New College Football Anthem for 2025
City rows to sporting destination goal on boats of new complexes & old strengths
Ntekpere honored as Second Team Academic All-American | APG State News
Trump administration investigates Oregon's transgender athlete policies
Swimming & Diving Comments on the Rules – 2025-26
Amid Sports Chaos, ‘Known’ Data and Outcomes Help Agency Win
Rep. Pugh: The Red Sand Project brings awareness to ‘very serious issue’
Sternberg named new youth center director | News, Sports, Jobs
