Technology
From static workouts to AI companions: a paradigm shift in fitness tech apps
As AI reshapes everything from banking to entertainment, one German startup is betting it can do the same for fitness. Zing Coach has built an AI-powered workout app that aims to be smart, adaptive, and personalised.
The company, headquartered in Munich, has operational teams in Warsaw and Cyprus, and it raised $10 million in June 2024. It combines proprietary health data, real-time adaptation, and computer vision to deliver tailored exercise plans that evolve alongside each user’s needs.
At the helm is new CEO Anton Marchanka, an entrepreneur with deep roots in the fitness tech space, who sees Zing as the beginning of a paradigm shift toward agentic AI in fitness. I spoke to Marchanka to learn more.
Adaptive fitness, powered by real-time data
Zing Coach offers a highly personalised, data-driven approach to exercise. It builds individualised training plans based on a user’s unique body composition, fitness level, and workout history, drawing on data from its own Fitness Test and Body Composition Scan, as well as Apple Health.
Powered by AI, Zing continuously adapts each user’s program in real time, adjusting intensity, complexity, and duration based on factors like fatigue, progress, and training environment, whether at home or in the gym.
With over 400 guided exercises, Zing Coach uses computer vision technology to track users’ movements, helping them improve form, avoid injury, and make measurable progress.
The platform customises workouts to suit available equipment, target muscle groups, and even health restrictions, positioning itself as a smart companion that evolves alongside its users’ goals.
Marchanka has extensive experience in mobile marketing and product management.
At Mosaic Group Holdings, he served as General Manager and led a portfolio of 20 mobile apps with 600 million users globally. Previously, he was Vice President of Business Operations at Daily Burn as well as Vice President of Marketing at Apalon.
His experience spans portfolio management, product strategy, and digital user acquisition.
The next generation of health apps is personal by design
Marchanka believes there are three key trends at play in health and fitness:
- AI-powered personalisation.: Everyone from small startups to companies like Whoop and Oura are using AI to create hyper-personalised experiences.
- Data as a foundation: AI without meaningful user data is useless. Companies with access to rich, proprietary health data will define the future of this space.
- Holistic health: Fitness is no longer just about workouts. It’s about sleep, stress, nutrition, and mental well-being. People are realising that to get real results, they need to address everything, not just training.
He asserts that there’s also a shift in focus.
“It’s no longer about whether you lose 20 pounds by your wedding. It’s about how you feel throughout the process. Enjoying the journey matters just as much — if not more — than reaching the goal.”
Further, unlike the early days of app stores, there’s more attention given to the veracity of wellness apps, which often fall short due to a lack of scientific rigour, personalisation, and accountability. To avoid these pitfalls, Zing works with medical institutions in Switzerland, and all of its content is developed in collaboration with experts — especially when it comes to users with specific conditions like joint injuries.
Marchanka asserts that AI has resulted in a shift from cohort-based personalisation to individual personalisation.
“Pre-AI, we grouped users based on demographics or behaviour. Now, we can treat each user uniquely, just like a real doctor would.
We consider your heart rate, sleep, mobility, preferences, and craft the experience around you.
Our goal isn’t to replace human coaches. It’s to amplify their capabilities and make expert guidance scalable. AI agents should be extensions of real people, not substitutes.”
“A full circle moment” in mobile apps
In terms of the state of the mobile app market, Marchanka believes we’re seeing a “full-circle moment—almost like we’re back in the early 2010s when the App Store was still new and app development felt revolutionary.”
“That shift moved people from web to mobile. It created billion-dollar companies like Duolingo that could only exist because of the app ecosystem.”
He asserts we’re on the cusp of another paradigm shift: from apps to AI agents.
Zing is building an AI agent that can eventually outperform even our most experienced human experts.
“This isn’t just buzz. We’re moving away from rigid, use-case-based applications to flexible AI agents that can reason, learn, and adapt. It’s like we’ve gone from building tools to training companions.”
“In five years, I believe everyone will have their own personalised AI that assists with everything from communication to decision-making. This changes the whole dynamic of how we build and use software,” shared Marchanka.
I was curious what this means for developers: are they becoming obsolete, or more empowered? Marchanka recalled that a former colleague once told him there are two kinds of developers: code writers and value creators.
Code writers, who primarily translate specifications into syntax, are the most vulnerable to AI automation. But value developers, the ones thinking in terms of architecture, systems, and impact, are more essential than ever. AI has eliminated a lot of the boring, repetitive work in app development, and thus, developers who embrace it can focus on higher-order thinking and solving meaningful problems.
“In my ideal team, we’d have just a few highly capable developers managing the system’s architecture while the AI does the rest. So I see software development evolving into something more like a craft, or even an art. Less code, more creativity,” he shared.
Virality is no longer a strategy for app-building startups
For startups launching an app today, it’s a brutally competitive landscape. Why do so many fail to gain traction?
Marchanka asserts that the bar is much higher than in the easy days of the App Store when just getting the right keywords or app name could shoot you to the top of search results:
“Now, you’re effectively locked into paid marketing. Organic growth still exists, but it’s hard. And even platforms like Meta or TikTok, which still allow for some creative virality, are becoming more commercialised.”
He sees TikTok as a game-changer:
“It’s still possible to reach large audiences by working with micro-influencers and creating highly engaging, short-form content. But even that takes investment.
You need to budget for creative, influencer coordination, and production. If you’re starting from zero today, your best bet is to build a product with strong retention and engagement, then raise funds to amplify it.
Trying to rely solely on virality is like buying a lottery ticket.”
Reflecting on the pace of technological change, Marchanka looks to his own family:
“I often think about my grandmother. She was born in a small village in 1930, where even having a telephone was rare. By the time she passed away in her mid-80s, she’d lived to see the age of AI agents.
That’s a massive shift in one lifetime. Now it’s our turn to shape the next leap — and I want Zing to be at the forefront of that journey.”
Technology
ASUS Republic of Gamers presents next-gen gaming innovations, commemorates 20 years of gaming excellence at CES 2026
ROG Zephyrus laptops: immersive, AI-powered, and ultraportable
Designed for those who need performance on the go, the Zephyrus line-up delivers all-day power and stunning visuals in a sleek, ultraportable chassis. With smart AI features and efficient cooling, it keeps creators and gamers productive and immersed wherever they are.
ROG Zephyrus G14 and G16
This generation’s ROG Zephyrus G14 (GU405/GA403) and ROG Zephyrus G16 (GU606) redefine what compact performance can deliver, featuring next-gen processing power and a new HDR-class display that delivers higher brightness and visual depth for gamers who want more capabilities in the same sleek footprint.
The Zephyrus G14 (GU405) and G16 (GU606) feature Intel Core Ultra Series 3 processors, delivering flexible performance and up to 50 TOPS of NPU power for local AI tasks and in-game AI workflows. The G14 GU405 supports up to an NVIDIA GeForce RTX 5080 Laptop GPU, and the G16 GU606 up to GeForce RTX 5090, with NVIDIA Blackwell architecture, DLSS 4, and Frame Generation. Max GPU TGP has been increased by up to 23% in manual mode, from 120W to 130W on the G14 and 130W to 160W on the G16. The G14 (GA403) is also available with a next-gen AMD Ryzen AI processor, offering Copilot+ certification and local AI execution.
With 50 TOPS of NPU performance and Copilot+, these laptops bring AI-powered acceleration directly to the device for gaming, creating, and multitasking — without relying on the cloud. ROG Intelligent Cooling keeps both models quiet and efficient under load, with a redesigned bottom panel, optimised exhaust vents, and liquid metal on the CPU.
In terms of display, they now feature a new 1100-nit Nebula HDR display with Nebula HDR engine tuning, delivering richer highlights, deeper contrast, and more lifelike HDR visuals, while providing 100 per cent DCI-P3 coverage and Delta E < 1 color accuracy for cinema-grade quality. Extended battery life ensures productivity throughout the day. The laptop also adds a full-size SD card reader for easy media transfer. Powerful as it is, the G14 features a CNC-milled aluminum chassis with a redesigned Slash lighting and glass-mirror finish, combining performance, portability, and style.
ROG Zephyrus Duo 16
The dual-screen ROG Zephyrus Duo 16 (GX651) takes versatility to the next level. Its dual 3K ROG Nebula HDR OLED touchscreens run at 120Hz with a 0.2ms response time, providing smooth, tear-free visuals while supporting multitasking for gaming, streaming, or creative workflows, and the main panel supports NVIDIA G-SYNC. Powered by the latest Intel processor and up to an NVIDIA GeForce RTX 5090 Laptop GPU, it handles demanding games, content creation, and AI workloads with ease. ROG Zephyrus Duo enable five operating modes to suit any scenario, while ROG Intelligent Cooling — featuring a vapour chamber, dual fans, and a dedicated graphite sheet — all combine together to provide the best possible performance, providing ultimate flexibility for work, play, and creation.
ROG x Kojima Productions: a visionary gaming collaboration
ROG has partnered with Kojima Productions to merge high-performance gaming technology with visionary storytelling and artistry. The collaboration celebrates creativity, exploration, and immersive experiences, bringing gamers, creators, and dreamers a collection of devices and peripherals that are as functional as they are collectible.
The ROG Flow Z13-KJP stands at the center of this collaboration, merging two decades of ROG’s gaming innovation with Kojima Productions’ visionary storytelling. Designed to reflect and reimagine the studio’s core values, the device draws deep inspiration from its iconic mascot, Ludens. It is a flexible 2-in-1 powerhouse that transforms into a gaming console, a creator tablet, a workstation, or an ultraportable laptop. Powered by the AMD Ryzen AI Max+ 395 processor with Radeon 8060S graphics and a 50 TOPS NPU, it delivers desktop-class performance and on-device AI acceleration in a tablet-sized form factor. Its 13.4-inch 2.5K Nebula HDR touchscreen with a 180Hz refresh rate and a 100 per cent DCI-P3 color gamut offers cinematic visuals and ultra-responsive motion, while the detachable keyboard and slim chassis make play and creation possible anywhere. Designed by Yoji Shinkawa, the chassis blends art and engineering into a collectible piece, enhanced with exclusive Kojima Productions packaging, custom Armoury Crate themes, and Ludens-inspired wallpapers.
ROG G1000: a gaming desktop with holographic innovation
The ROG G1000 redefines what a gaming desktop can be, combining extreme performance with show-stopping innovation. At its core, the built-in AniMe Holo fan is the world’s first holographic fan system in a prebuilt gaming PC that can project customizable holographic visuals, transforming the environment into a medium of personal expression. The AniMe Holo module is housed in an independent chamber that incorporates the hinge-door design, ensuring airflow does not interfere with the main components’ thermal path and helping reduce overall system noise by limiting vibration from the Holo system. The ROG Thermal Atrium, dedicated for CPU cooling, channels fresh air through 420 mm AIO liquid cooler with three fans and isolated airflow paths, ensuring critical components remain cool and stable during extended gaming sessions. Equipped with ROG Astral GeForce RTX 5090 / 5080, ROG Strix GeForce RTX 5070 Ti, or AMD Radeon 9070XT GPUs, up to 128GB DDR5 memory, and up to a 4TB PCIe 5.0 SSD, the G1000 is tuned and ready for peak performance from day one. The 104L ATX ultra tower chassis enhances airflow, accommodates larger cooling hardware, and supports easy maintenance, while the Fan Key provides instant one-touch thermal boost. Customization is extensive with Armoury Crate and Aura Sync, letting users control RGB lighting across GPU, cooling fans, water-cooling blocks, and the AniMe Holo, delivering a system that is as visually striking as it is powerful. With every unit validated for stability and backed by comprehensive ROG service, the G1000 gives gamers and creators the confidence to push limits without compromise.
Strengthening the ROG Community in the UAE
Beyond hardware innovation, ROG continues to invest in its regional gaming community through initiatives such as the ROG Elite Program, which rewards loyal gamers with exclusive benefits, early access opportunities, community events, and competitive experiences across the UAE.
With its latest CES laptop lineup and ongoing community engagement, ROG reinforces its commitment to empowering gamers and creators in the UAE — delivering not just powerful devices, but a connected ecosystem built around performance, creativity, and passion for gaming.
Technology
Gaming brand ROG unveils a range of next-generation gaming innovative products at CES 2026! Wi-Fi 8 router that presents new value, innovative 240Hz AR glasses, and more!
ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.
ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology
ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event
- ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
- ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
- ROG Kithara” headset with high-quality audio
- ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes
The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).
ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!
ROG
The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.
ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience
ROG XREAL
ROG
Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.
ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.
ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.
ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger
ROG Falchion
PR TIMES
PR TIMES
The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.
Technology
Gaming brand ROG unveils a range of next-generation gaming innovative products at CES 2026! Wi-Fi 8 router that presents new value, innovative 240Hz AR glasses, and more!
ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.
ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology
ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event
- ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
- ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
- ROG Kithara” headset with high-quality audio
- ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes
The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).
ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!
ROG
The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.
ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience
ROG XREAL
ROG
Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.
ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.
ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.
ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger
ROG Falchion
PR TIMES
PR TIMES
The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.
Technology
🎮Gaming brand ROG unveils a range of next-generation gaming innovative products at CES 2026! Wi-Fi 8 router that presents new value, innovative 240Hz AR glasses, and more!
ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.
ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology
ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event
- ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
- ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
- ROG Kithara” headset with high-quality audio
- ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes
The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).
ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!
ROG
The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.
ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience
ROG XREAL
ROG
Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.
ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.
ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.
ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger
ROG Falchion
PR TIMES PR TIMES
The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.
©ASUSTeK Computer Inc. All rights reserved.
Revolutionary Gaming Innovation
Arcade Arena represents a paradigm shift in immersive entertainment, pioneering a concept where the venue itself functions as a living gaming console. Step into a revolutionary entertainment venue where cutting-edge technology transforms video games into immersive, real-world experiences. Just as a gaming console comes to life with each new cartridge, the Arcade Arena morphs to host different interactive attractions that put you at the heart of the action.
Game On! – Cutting-Edge Technology & Competitive Socialising
The PAC-MAN LIVE EXPERIENCE showcases the latest innovations in immersive gaming technology, powered by proprietary, in-house systems developed through rapid prototyping. Players wear high-tech PAC-Vests equipped with advanced tracking technology that transforms them into the iconic yellow Chomper in this live gaming experience. This groundbreaking attraction invites participants to step into a life-sized, interactive PAC-MAN Maze, blending physical activity with augmented reality for a fun, multi-sensory adventure.
The technical innovation extends beyond wearable tech. Custom-built tracking systems monitor each player’s position in real-time, while display technology projects two massive PAC-MAN Mazes onto the floor. Live graphics dynamically respond to gameplay, displaying player names, scores, and game states while stunning visuals engulf the walls, instantly transporting participants into the heart of the arcade world. Haptic feedback and spatial audio create a fully immersive sensory experience, with players feeling and hearing every pellet collected and Ghost encounter.
This represents a breakthrough in competitive socialising – moving beyond traditional VR headsets to create shared, physical gaming spaces where teams compete in real-time within the game world itself. Unlike isolated VR experiences, this technology enables true collaborative gameplay. PAC-MAN LIVE EXPERIENCE is the ultimate team activity, offering an unforgettable experience that brings friends, families and colleagues together like never before. The advanced projection mapping and tracking systems create a seamless blend of digital and physical interaction that redefines competitive gaming.
Brand Realisation – Bringing Iconic IP to Life
PAC-MAN LIVE EXPERIENCE represents the gold standard in IP transformation, taking one of gaming’s most recognisable brands and reimagining it for the physical world. Step into gaming history as you become the legendary yellow Chomper in this groundbreaking immersive attraction. It’s the arcade classic you know and love, reimagined at human scale with the player at the centre of the action.
This isn’t merely themed decoration – it’s authentic brand realisation that combines digital innovation with theatrical storytelling. Players embark on a performative journey guided by live actors who bring the PAC-MAN universe to life through theatrical reveals and interactive storytelling. The physical set design transforms the space into an immersive PAC-MAN world, while performers enhance the experience with dynamic interactions that bridge the digital and physical realms.
Every element of the original PAC-MAN experience has been thoughtfully translated: the Maze navigation, Ghost-dodging tension, Pellet-collecting strategy, and competitive scoring. With thrilling mazes, sneaky Ghosts, and state-of-the-art projection technology, PAC-MAN LIVE EXPERIENCE recreates the game’s core mechanics while adding new dimensions of physical movement and team collaboration. Brand new bonus rounds, exclusive to the live experience, have been designed to enhance gameplay.
The innovation lies in respecting the source material while expanding its possibilities. Players don’t just watch PAC-MAN or control him remotely – they become him, experiencing the game from within its world through this theatrical immersive journey. This represents a revolutionary approach to IP adaptation that maintains brand authenticity while creating entirely new engagement opportunities.
The Future of Entertainment
Manchester’s Arcade Arena is pioneering in the world of Live Video-Game attractions, operated by Little Lion Entertainment, the UK’s premier immersive attractions company. The venue’s transformative nature – demonstrated by how it shifts from hosting racing experiences to becoming the PAC-MAN universe – establishes a new category of entertainment where beloved digital worlds become tangible, social adventures that honour their origins while pushing the boundaries of what’s possible.
Partners
- Bandai Namco Entertainment Inc. – IP Partner
- Make Reel – Immersive technology content partner
Technology
Razer AI Gaming Investment: Company Invests $600 Million in Artificial Intelligence Gaming Innovation
Razer AI Gaming Investment: Strategy and Scope
Although Razer is best known for its gaming mouse, keyboards, and laptops, its expansion into artificial intelligence represents a significant strategic shift. The Razer $600 million investment will be implemented across devices, developer tools, and ecosystem infrastructure. Additionally, it will also enable the company to engage approximately 150 AI scientists over the next few years to develop solutions that combine artificial intelligence and core gaming experiences, thus putting it at the forefront of the evolving AI gaming scene.
Reportedly, this step is part of Razer’s bigger AI gaming investment strategy, which aims to redefine how players interact with games and technology. Its key priorities will include AI-native hardware with breakthroughs such as Project Motoko. Powered by Qualcomm Snapdragon technology, the device, Project Motoko, is an AI-enabled wearable headset that provides real-time visual and audio processing, with the goal of redefining immersive gaming and interactive experiences.
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