Louis Vuitton is deepening its relationship with the world of sports through a landmark partnership with Real Madrid. The French luxury house has signed a multi-year deal to become the official off-field partner of the Spanish club marking its first major foray into team football. Under the agreement, Louis Vuitton will provide formalwear for Real Madrid’s men’s and women’s soccer teams, as well as its men’s basketball team, for institutional appearances and official travel.

 

The collection, designed by Pharrell Williams, creative director of Louis Vuitton’s men’s line, includes suits, accessories and travel items in the brand’s iconic monogram. It also incorporates details inspired by the white club, such as the initials RM or charms in the team’s colors.

 

“At Real Madrid we tirelessly pursue excellence as a way to stay at the top,” said Emilio Butragueño, the club’s director of institutional relations, in an official statement, in which he also pointed out that “this same philosophy defines a brand as iconic in the luxury industry as Louis Vuitton”.

 

 

The collection includes ready-to-wear outfits, footwear, accessories and luggage, which will not be available for direct sale. However, customers will be able to purchase similar models such as the Keepall bag or the Horizon suitcase in store, and customize them with the club’s colors. Also, the official Louis Vuitton label in natural leather has been sewn on the lapels of the jackets and on the back pockets of the pants; while accessories include belts with LV buckle in palladium, embroidered caps and sneakers.

 

 

Louis Vuitton approaches soccer as a cultural ‘soft power’ mechanism.

 

 

With this move, Louis Vuitton expands its strategy of linking with sport as a vehicle for socio-cultural positioning. The maison had already collaborated with major sports institutions such as Fifa, the NBA or the America’s Cup, and has designed cases for the World Cup trophies, the Monaco Grand Prix or even the Paris 2024 Olympic Games. However, this agreement marks a turning point: it is the first time that the brand has officially and permanently dressed a sports club.

 

Beyond the field of play, Real Madrid is one of the major symbolic assets of global sport. For Louis Vuitton, the partnership with the white entity allows it to consolidate its narrative as a cultural brand, beyond the product, with a presence in territories such as music, gaming or art.

 

The agreement does not imply the presence of Louis Vuitton on the game’s jerseys, which are in charge of the German company Adidas, nor on the Santiago Bernabéu stadium, which has been recently renovated. The activation will be limited to institutional events, international trips and moments of official representation, in which the players will act as brand ambassadors in extra-sporting contexts.

 

Real Madrid, for its part, recovers a strategy of collaboration with luxury houses initiated in 2016 with Hugo Boss and continued in recent years with the Italian Zegna, while consolidating its position as the club with the greatest commercial and institutional projection in European soccer.

HaysMed

The Center for Health Improvement at HaysMed is leading the charge in fitness innovation by becoming the first pilot site in the United States to introduce Fit-X, an AI-powered personal training system. As one of the few locations nationwide to debut this groundbreaking technology, Center for Health Improvement is offering its members a smarter, safer, and more personalized workout experience.

Fit-X, a company with roots in the fitness industry dating back to 1997, has evolved with the times by integrating advanced AI and sensor technology into traditional strength training equipment. Each machine is equipped with dual sensors that track form, speed, weights lifted and range of motion in real time. This data is used to ensure your workout is both effective and safe.

Personalized fitness at your fingertips

The Fit-X app is the centerpiece of this new system. It allows users to input their unique workout goals and constraints such as recent injuries and then creates workout plans accordingly. Whether you’re managing weight, recovering from a knee replacement, or just starting out, the app tailors workouts to each individual’s goals, physical condition, and experience level.

After each session, users receive an AI-generated summary detailing the muscle groups targeted and progress toward their goals. The app also adapts future workouts based on past performance and user feedback, eliminating guesswork and maximizing results.

Comprehensive tracking and flexibility

Even activities outside the gym can be logged manually into the app. For example, if you walk to CHI for your workout, you can enter that cardio session to get a complete picture of your fitness efforts, all in one place.

According to Stephanie Howie, Director of Center for Health Improvement, “We’re thrilled to be the first pilot location in the country for Fit-X. This is a fantastic opportunity for our members and the Hays community. We also offer personal training sessions to help members get started.”

Why strength training matters

Despite its many benefits, such as improving bone density, supporting weight management, enhancing cardiovascular health, and maintaining independence with age, strength training remains underutilized. According to Fit-X, less than one-third of gym-goers and only 14% of older adults incorporate it into their routines.

Fit-X aims to change that by making strength training more accessible, intuitive, and results-driven. With real-time coaching, automatic weight adjustments, and an average of 50–75% strength gains in just three months, users can expect faster progress with fewer injuries.

Getting started

Ready to experience the future of fitness? Becoming a member at the Center for Health Improvement is your first step toward accessing the innovative Fit-X technology. Center for Health Improvement staff are here to walk you through the setup process and help you get the most out of your personalized fitness journey.

To become a member, call 785-623-5900 or visit the Center for Health Improvement website.

To learn more about Fit-X, visit www.fit-x.tech.

DUBAI, United Arab Emirates–(BUSINESS WIRE)–Jun 13, 2025–

VOOPOO, a leading brand in the vaping industry known for its commitment to innovation and enhancing user experience, is set to take the spotlight at the World Vape Show Dubai 2025 (18-20 June). Visit Booth 2120 to explore groundbreaking innovations that are shaping the future of vaping.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250612767323/en/

iCOSM CODE 2.0: Exclusive Flavor Interpretation Tech

VOOPOO’s innovative iCOSM 2.0 introduces a breakthrough in vaping technology, offering an unmatched experience with a leak-proof guarantee, steady flavor, and long-lasting performance.

1. Liquid-Seal Shield, 30-Days Cleanness: A copper sleeve around the coil boosts oil-locking by 83%, ensuring a 30-day leak-proof experience, even in high temperatures.
2. Mega-Core, Steady Smoothness: The Mega-Core guarantees consistent e-liquid delivery and perfect saturation.
3. Golden Cotton, 100 mL Endurance: Golden Cotton withstands up to 260°C, extending coil lifespan by 300% and supporting up to 100 mL of e-liquid without burnout or flavor loss.

The Star Products of ARGUS Pod Family

At the Dubai Expo, VOOPOO will showcase new products from the ARGUS Pod family, featuring the ARGUS Top Fill Cartridge V2, powered by the latest iCOSM 2.0 technology. This includes the ARGUS G3, known for its stunning design and superior performance, ARGUS G3 mini, an ultra-light 40.85 g pod for maximum portability, and the ARGUS Klyc, the first POD in the series with a magnetic cap, combining power, convenience, and personalization.

Exclusive Product Preview

Additionally, attendees will enjoy first access to VOOPOO’s newest innovations: the VOOPOO VINCI E80, a simple & pocketable 80 W pod with integrated cartridge; the all-new ARGUS Pod with revolutionary interactive design; and the upgraded VMATE product featuring enhanced battery life and optimized vaping experience with interactive features.

Don’t miss this exclusive chance to be among the first to experience these pre-release products. VOOPOO invites you to explore the latest advancements in vaping technology. Experience cutting-edge products, interact with our team, and take part in exciting claw machine activities to win exclusive gifts.

Make sure to visit VOOPOO Booth 2120 and experience the future of vaping like never before.

Warning: This product may be used with e-liquid products containing nicotine, which is a highly addictive substance.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250612767323/en/

CONTACT: Company: Shenzhen VOOPOO Technology co.,ltd

Contact Person: Victor Liu

Email:victor@voopootech.com

Website:www.voopoo.com

City: Shenzhen

KEYWORD: CHINA UNITED ARAB EMIRATES MIDDLE EAST ASIA PACIFIC

INDUSTRY KEYWORD: RETAIL CONSUMER ELECTRONICS TECHNOLOGY OTHER RETAIL OTHER TECHNOLOGY TOBACCO

SOURCE: Shenzhen VOOPOO Technology co.,ltd

Copyright Business Wire 2025.

PUB: 06/13/2025 04:54 AM/DISC: 06/13/2025 04:53 AM

http://www.businesswire.com/news/home/20250612767323/en

Copyright Business Wire 2025.

Driven by the explosive growth of artificial intelligence (AI) and data centers, U.S. electricity demand and electricity prices are rising rapidly. Dozens of new data centers–each with the electricity needs of a small city–are gobbling up the nation’s power supply.

Forecasters see U.S. electricity demand growing 25% by 2030–and nearly 80% by 2050. In some regions of the country, it will be far more and even faster. The nation’s largest regional electricity grid, PJM Interconnection–which stretches from Virginia to Illinois–expects that, by 2030, new data center power demand will equal the electricity needs of 20 million homes.

This onslaught of new demand is coming far faster than utilities can add new generating capacity and energy infrastructure. It’s also putting immense pressure on electricity prices–the prices paid not just by tech companies but by the average household as well.

Electricity prices could jump 15% to 40% in just the next five years, according to a recent forecast. By 2050, prices might even double. And these spikes are coming on top of an existing jump in prices. According to an analysis from the Department of Energy, retail electricity prices have increased faster than the rate of inflation since 2022–rising 13%.

Amazon, Google, Meta, and other tech giants are talking a good game about next-generation nuclear power plants and new natural gas generation to meet their enormous, around-the-clock power needs. But it will be years before those plans are realized. In the near-term, they’re buying up the very electricity that supplies U.S. households.

Grid operators and utilities are trying to add new power capacity to meet surging demand, but the cost of doing so is being socialized across the entire ratepayer base. Effectively, grandma is being asked to pay more to accommodate the needs of some of the world’s wealthiest companies.

Several states are trying to advance legislation to ensure that ratepayers aren’t stuck with these costs. But the genie is largely out of the bottle. To shield consumers, we’re going to need smart policy. We’re also going to need these tech giants to step up to the plate.

We need pragmatism to meet this urgent need for more electricity. The place to start is by ensuring that today’s existing baseload power plants stay online–and aren’t forced into early retirement by misguided policy.

While data center developers have signed deals to keep nuclear power plants running–and to even bring mothballed reactors back online–they should take the same exact approach with America’s coal fleet.

Dozens of operating coal plants are being pushed offline to comply with state renewable energy mandates. The Trump administration is beginning to step in–to keep key plants operating in markets already desperately short of power. But tech companies need to get into the mix.

Data center developers should match their promises of building new power generation with immediate efforts to keep existing power plants running. If tech companies are determined to shape our future, they should ensure we have the energy affordability bridge to get there.

The AI and data center buildout is being called a new industrial revolution and an enormous economic opportunity. That may be true–and there’s good reason to want that revolution to happen here rather than in China. But we must ensure winning the AI race doesn’t mean swamping the average American household with ever-rising energy costs and power shortages.

Matt Kandrach is the President of Consumer Action for a Strong Economy.

The Garmin Venu X1 smartwatch has been formally announced by the brand a feature-rich wearable that’s engineered with fitness and connectivity in mind to work well for avid athletes alike. The smartwatch is characterized by its two-inch AMOLED display that has a squared off design that could call to mind competitor wearables like the Apple Watch Ultra 2. The smartwatch is rated to deliver a maximum of eight days of use per charge and boasts full-color mapping, and the ability to track more than 100 activities in addition to continually tracking everyday health metrics.

The Garmin Venu X1 smartwatch is constructed with a titanium case that measures in at 8mm in thickness to keep it a slim profile on the wrist. The wearable will launch for purchase June 18, 2025 in black and dark green color options.

Image Credit: Garmin

The Sports Injury Prediction Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Sports Injury Prediction Market?

There has been robust growth in the sports injury prediction market over the past few years. This market, which was valued at $1.96 billion in 2024, is expected to escalate to a valuation of $2.1 billion in 2025, with a compound annual growth rate (CAGR) of 7.2%. The impressive growth during the historical period can be credited to a heightened awareness of injury prevention, implementation of cutting-edge tracking technology, proliferation of sports activities in both developing and developed regions, and an increase in the athlete population.

The projected expansion of the sports injury prediction market is poised to exhibit robust growth in the upcoming years, with an estimated valuation of $2.74 billion by 2029, and a Compound Annual Growth Rate (CAGR) of 6.9%. Factors contributing to this growth during the forecast period include an increasing consciousness about injuries related to sports, amplified awareness amidst athletes, the uptick in investments in sports technology and wearable devices for immediate monitoring, an increase in government funding in sports injury prediction systems, and a rising population. High-tech advancements, progress in predictive analytics technology, the development of software and hardware products incorporating the newest technologies, swift advances in wearable technology, and revolutionary technologies are expected to dominate the market trends in this period.

Purchase the full report for exclusive industry analysis:

https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=20649

What Are the Different Sports Injury Prediction Market Segments?

The sports injury prediction market covered in this report is segmented –

1) By Systems: Hardware, Software

2) By Technology: Motion Capture, Player Activity Tracking, Vital Sign Monitoring, Sensor Based Technology, Image Based Technology, Machine Learning, Others Technologies

3) By Sports Type: Cricket, Football, Soccer, Rugby, Basket Ball, Baseball, Racing, Other Sport Types

4) By Application: Performance Assessment, Injury Risk Analysis, Activity Monitoring, Recovery And Post Injury Care, Biomechanics, Others Applications

Subsegments:

1) By Hardware: Wearable Sensors And Devices, Smart Clothing With Embedded Sensors, Monitoring Devices (e.g., Heart Rate Monitors, Motion Sensors), Video Analysis Systems, Biomechanical Measurement Tools

2) By Software: Injury Prediction Analytics Platforms, Machine Learning And AI-Based Solutions, Data Management Software For Athlete Monitoring, Mobile Applications For Injury Tracking, Performance Analysis And Risk Assessment Tools

Get your free sample here:

https://www.thebusinessresearchcompany.com/sample.aspx?id=20649&type=smp

What Are the Primary Drivers Shaping the Sports Injury Prediction Market?

The sports injury prediction market is anticipated to grow, driven by the increasing involvement in sports and recreational pursuits. These activities, whether competitive or for leisure, serve as a medium of both amusement and physical fitness. Factors such as heightened health consciousness, improved facility access, and the need for relaxation and enjoyment are prompting greater involvement in these activities. The application of sports injury prediction aids in avoiding injury, enhancing training, and ensuring a quicker, safer recovery, thereby making the activities more secure and enjoyable. To illustrate, data from the US-based Outdoor Industry Association in January 2022 showed that in 2021, a record high participation rate was observed with 164.2 million Americans, or 54% of the population aged 6 and over, partaking in outdoor recreation at least once. Since March 2020, there has been a 6.9% increase in outdoor participants, supplemented by a further 2.2% growth in 2021, bringing the total participants to 164.2 million. Hence, the increasing involvement in sports and leisure activities is fuelling the expansion of the sports injury prediction market.

Which Companies Are Leading in the Sports Injury Prediction Market?

Major companies operating in the sports injury prediction market are Microsoft Corporation, International Business Machines Corporation, Zebra Technologies Inc., CA Technologies, Firstbeat, Xsens Technologies, Kitman Labs, PlayerMaker, Sparta Science, Fusion Sport’s, Zephyr Technologies, Catapult Sports, STATSports, Orreco Ltd., PhysiMax Technologies, Hawkin Dynamics Inc., Simi Reality Motion Systems, Vald Performance, Beyond Pulse, DorsaVi Ltd., Plantiga, Protxx Inc., Motus Global

What Are the Major Trends Shaping the Alcohol Based Disinfectants Market?

Leading organizations in the sports injury prediction market are leveraging technological progress like predictive analytics and machine learning algorithms to gain a competitive advantage. These technologies utilise data-oriented techniques to forecast future outcomes based on past data. As an example, Players Health, a sports technology and healthcare company based in the US, initiated NIL Insurance for Collectives in February 2024. This innovative service uses predictive analytics to evaluate risk elements and offer bespoke insurance solutions for athletes. This novel service aims to shield athletes from financial damages related to injuries, signaling an escalating trend in preemptive injury management in sports. The deployment of such technologies not only boosts athletes’ safety but also enhances team performance by minimizing downtime due to injuries. However, it does stir concerns about data privacy and prediction accuracy.

Get the full report for exclusive industry analysis:

https://www.thebusinessresearchcompany.com/report/sports-injury-prediction-global-market-report

What Are the Top Revenue-Generating Geographies in the Sports Injury Prediction Market?

North America was the largest region in the sports injury prediction market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports injury prediction market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:

1. What Is the Market Size and Growth Rate of the Sports Injury Prediction Market?

2. What is the CAGR expected in the Sports Injury Prediction Market?

3. What Are the Key Innovations Transforming the Sports Injury Prediction Industry?

4. Which Region Is Leading the Sports Injury Prediction Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the sports injury prediction market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

Connect with us on:

LinkedIn: https://in.linkedin.com/company/the-business-research-company,

Twitter: https://twitter.com/tbrc_info,

YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.

Contact Us

Europe: +44 207 1930 708,

Asia: +91 88972 63534,

Americas: +1 315 623 0293 or

Email: mailto:info@tbrc.info

Learn More About The Business Research Company

With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

This release was published on openPR.