Connect with us

Technology

Future of Sport Lab names 10 new startups to accelerator program

By Canadian Press on May 15, 2025. TORONTO — Artificial intelligence is here to stay, at least in the world of sport tech, according to one industry expert. The Future of Sports Lab announced the selection of 10 innovative startups for its incubator program on Thursday. Cheri Bradish, an associate professor at Toronto Metropolitan University […]

Published

on


By Canadian Press on May 15, 2025.

TORONTO — Artificial intelligence is here to stay, at least in the world of sport tech, according to one industry expert.

The Future of Sports Lab announced the selection of 10 innovative startups for its incubator program on Thursday. Cheri Bradish, an associate professor at Toronto Metropolitan University who is the founder and managing director of the school’s sport tech accelerator, said more applications to the program involved AI than any other round of pitches in its 10-year history.

“It’s ubiquitous in the sense that it’s everywhere, and we are now determining how we can best utilize it in a tech sense, and other kind of layers, throughout business units, throughout the sport tech industry,” said Bradish in a phone interview on Thursday. “I think it’s going to be an art and a science because there’s so much human element that’s relied upon in sport, both on the business and performance side.

“But I think to make better predictions on some of the recovery technologies we’re looking at, it’s obviously playing the lead role.”

Three of the 10 startups who have partnered with the Future of Sport Lab have AI as part of their business plan.

Calgary’s HooperIQ is the first AI-powered basketball IQ training platform, helping athletes master decision-making through personalized quizzes, film analysis and automated game breakdowns.

Elev8 & Perform of Markham, Ont., is wearable technology that boosts cardiovascular health, accelerates recovery, and enhances performance using quantum nano biomaterials and AI-powered smart imaging and analytics.

Lubu Technologies, based in Los Angeles, is developing AI-powered smart insoles that transform any shoe into a gait lab, helping athletes prevent injuries, optimize performance, and refine technique.

Bradish noted that this year’s class also includes startups led by people with a background in sports.

“Each cohort is a special class that defines itself in certain ways,” she said. “What we have in this group, which we’re excited about, is a number of high-performance athletes.

“We have leaned into embracing a culture of supporting athlete entrepreneurs. That is something that we are excited about, and I think it also definitely brings some really unique skills and competencies and assets to the group.”

Toronto’s CoachThem, a digital coaching platform created by former NHL players Mike Weaver and Robb Tallas, streamlines practice planning with intuitive tools that drive player development and coaching efficiency.

Iron Lady Golf, also from Toronto, was founded by PGA professional Lindsay Knowlton. It seeks to create an empowering community for women with over 30,000 participants reached through inclusive, confidence-building golf experiences.

Ottawa’s MOMentum was founded by Olympians and Paralympians and supports elite athlete mothers with financial grants, advocacy, and community resources to ensure family planning is never a barrier to success in sport.

All of the startups are at different stages of development but are expected to take strides over the Future of Sport Lab’s eight to 12 week curriculum.

“We’d like to help them accelerate the growth of their business,” said Bradish. “Some we know are already out there, either raising capital or building new partnerships on that customer journey.

“That’s the kind of curve. We like to come in and help them accelerate their business.”

Coordle, from Baltimore, is transforming group travel and sports tourism, by offering a centralized platform that connects teams and participants with local businesses.

Toronto’s FanMore is a loyalty and rewards platform helping teams engage the untapped 90 per cent of fans not in stadiums, creating new revenue streams for sponsors and organizations.

Shake, from Washington, D.C., is a free-to-play platform delivering fan experiences through sports and entertainment event aggregation.

The Playbook, out of Minneapolis, is an award-winning mental health platform for athletes and teams that tracks stress, well-being, and resilience, providing actionable plans for athlete wellness.

This report by The Canadian Press was first published May 15, 2025.

John Chidley-Hill, The Canadian Press

26
-25





Link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Streaming Dethrones Linear TV – Front Office Sports

The College World Series, after seeing a surge in prominence in recent years, is taking on something of a Cinderella aspect this year.  Traditional college baseball powers such as LSU, the event’s 2023 winner, are back, but the tournament features upstarts such as Coastal Carolina and Louisville, both existing outside college sports dominance led by […]

Published

on


The College World Series, after seeing a surge in prominence in recent years, is taking on something of a Cinderella aspect this year. 

Traditional college baseball powers such as LSU, the event’s 2023 winner, are back, but the tournament features upstarts such as Coastal Carolina and Louisville, both existing outside college sports dominance led by the SEC and Big Ten. Their path was in part cleared when top teams such as No. 1 Vanderbilt, No. 2 Texas, and No. 7 Georgia were eliminated in regional-level competition, while No. 4 Auburn and No. 5 North Carolina fell last weekend in super regionals.  

The less chalky nature of the tournament has given the College World Series some incoming momentum so far, as ESPN’s coverage of the super regionals garnered the third-best viewership in the last 15 years. Those results somewhat mirror the record viewership and attendance recently seen for the Women’s College World Series in softball, won by Texas. The first four days of the College World Series itself in Omaha have averaged 980,000 viewers, down 17% from comparable figures last year, but could be in line for a boost as Louisville walked off Oregon State in a Tuesday afternoon thriller.

This year’s College World Series has already had a signature moment as Arkansas pitcher Gage Wood threw a no-hitter over Murray State, representing the first such game in the College World Series since 1960 and just the third ever. Wood’s dominance included 19 strikeouts. 

Pittsburgh Pirates star Paul Skenes, who led LSU to the CWS title two years ago, attended the Fighting Tigers’ game against UCLA on Monday, which was eventually won by LSU on Tuesday after an extended weather delay.

“We didn’t know if we were going to have him back,” Razorbacks coach Dave Van Horn said, referring to a shoulder injury Wood sustained in February, sidelining him for nearly two months. “For him to do what he did is special, especially doing it up here.”

Combine Matters

MLB, meanwhile, is holding its 2025 draft combine this week in Arizona, looking to aid teams as they prepare for next month’s draft, as well as players as they each look to improve their standing. Many of those players are from colleges that have finished their seasons. 

The event’s fifth year also includes a marketing component, as the league-owned MLB.com and MLB Network are showing the combine all week, helping fans get acquainted with the potential stars of tomorrow. Like in other sports, MLB’s combine has a mix of on-field drills, athletic testing, and medical evaluations. 

It’s another part of MLB’s ongoing effort to reduce the time between when players are drafted and reach the big leagues, a key differentiator between the league and the NFL and NBA, which currently have far more prominent drafts. 





Link

Continue Reading

Technology

Daxko and Netchex Unveil New Integration to Simplify Payroll and HR for Health & Fitness Clubs

Daxko has teamed up with Netchex to deliver an efficient, automated payroll experience for club operators. BIRMINGHAM, Ala. and COVINGTON, La., June 17, 2025 /PRNewswire/ — Daxko, the leading software and integrated payments solution provider in the health and wellness industry, and Netchex, a top provider of cloud-based payroll and human capital management (HCM) solutions, […]

Published

on


Daxko has teamed up with Netchex to deliver an efficient, automated payroll experience for club operators.

BIRMINGHAM, Ala. and COVINGTON, La., June 17, 2025 /PRNewswire/ — Daxko, the leading software and integrated payments solution provider in the health and wellness industry, and Netchex, a top provider of cloud-based payroll and human capital management (HCM) solutions, are excited to announce the launch of a live integration between Daxko Club Automation and Netchex.

This powerful new integration streamlines payroll processing and time entry for health and fitness clubs by enabling seamless data exchange between the two systems. With this integration, Netchex can automatically pull payroll and timesheet data directly from Daxko Club Automation reports, eliminating the need for manual data entry.

By removing manual steps and potential errors, the integration significantly improves payroll accuracy and efficiency—saving valuable time for HR and payroll teams.

This collaboration reflects both companies’ shared commitment to delivering modern, efficient, and integrated solutions that help fitness clubs run better, smarter, and more effortlessly.
“By integrating Daxko Club Automation & Netchex, we help HR teams cut down on errors, save hours of work each week, and simplify their day-to-day operations. Simply put, the comprehensive integration makes Netchex the #1 choice for any health club looking for a payroll & HCM solution,” said Abhinav Agrawal, Chief Product & Technology Officer at Netchex.

Key benefits of the Daxko Club Automation & Netchex integration include:

  • Eliminate Manual Data Entry – Netchex automatically pulls pay and timesheet data from Daxko Club Automation, reducing the risk of errors and saving valuable time spent on manual data entry.
  • Seamless Data Exchange – The integration allows for smooth data transfer, improving payroll accuracy and reducing administrative workload.
  • Boost Payroll Efficiency – HR and payroll teams will benefit from faster processing times and fewer errors, enhancing overall productivity and efficiency.
  • Enhanced Reporting and Insights – With automated data syncing, both Daxko Club Automation and Netchex can generate more accurate, real-time reports to better inform business decisions.

“This integration with Netchex is a powerful example of how we’re building smarter, more connected tools to simplify operations for customers,” said Wendy White, Chief Marketing & Partner Officer at Daxko. “Payroll shouldn’t be a pain point. With this integration, we’re eliminating time-consuming manual work and giving clubs an efficient and more accurate way to manage their teams.”

Learn more on how the Daxko Club Automation and Netchex integration can streamline your club’s payroll and HCM processes here.

About Daxko:

Daxko powers the world’s leading fitness and wellness organizations, providing innovative technology that maximizes productivity, increases engagement, and drives sustainable growth. With a comprehensive suite of software solutions, including operations automation, payment processing, and member engagement tools, Daxko helps businesses scale with confidence. Backed by deep industry expertise and a commitment to long-term success, Daxko partners with fitness clubs, boutique studios, YMCAs, and wellness centers to create thriving communities where individuals can reach their full potential.

For more information, visit www.daxko.com.

About Netchex:

Netchex is a leading provider of cloud-based payroll, HR, and benefits solutions, helping businesses streamline workforce management with powerful tools and exceptional service. From onboarding and timekeeping to payroll processing and benefits administration, Netchex delivers a comprehensive platform built for accuracy, simplicity, and growth. Trusted by thousands of organizations across the country, Netchex empowers teams to focus more on their people—and less on paperwork.

Learn more at www.netchex.com.

SOURCE Netchex



Link

Continue Reading

Technology

Why 24 Hour Fitness Didn’t Wait for Cloud Transformation

The conventional wisdom in enterprise technology suggests waiting for multi-year ERP transformations to complete before modernizing adjacent systems. Why complicate an already complex migration with additional integrations? 24 Hour Fitness threw that playbook out the window – and the results are transformative. The fitness giant, operating 249 clubs across nine states with nearly 4 million […]

Published

on


The conventional wisdom in enterprise technology suggests waiting for multi-year ERP transformations to complete before modernizing adjacent systems. Why complicate an already complex migration with additional integrations? 24 Hour Fitness threw that playbook out the window – and the results are transformative.

The fitness giant, operating 249 clubs across nine states with nearly 4 million members, challenged the “wait-and-see” approach by implementing Zuora’s monetization platform while maintaining complete flexibility for their ERP strategy.

Picture running a fitness empire where billing cycles take six days every month. For 24 Hour Fitness, this wasn’t just operational friction – it was a strategic constraint limiting market responsiveness and cash flow optimization.

Their existing billing infrastructure was deeply intertwined with legacy systems, making modernization seem dependent on broader ERP transformation timelines. New product launches required significant investment and months of development time, creating barriers to innovation.

Katie Healon, Senior Director of Treasury and Payment Processing at 24 Hour Fitness, initially harbored natural skepticism about moving from a “stable” legacy system. But analysis revealed that staying put carried greater risks – missed opportunities, competitive disadvantage, and constrained cash flow management.

Zuora’s ERP-agnostic integration framework provided 24 Hour Fitness with a solution that complemented existing systems while preserving future flexibility. This approach recognized a fundamental truth: transformation doesn’t have to be all-or-nothing.

The implementation delivered immediate results. 24 Hour Fitness transitioned from six-day monthly billing cycles to daily billing capability – unlocking significant cash flow advantages and unprecedented flexibility in managing subscription lifecycles.

The transformation eliminated the investment barrier for new product launches. Where previously launching new membership tiers required extensive custom development, Zuora’s flexible billing software supports any mix of recurring, usage-based, one-time and hybrid pricing models.

Traditional order-to-cash automation can take 3+ years to implement as part of larger cloud ERP transformations, often leaving systems inflexible despite migration. By implementing a purpose-built monetization platform alongside existing systems, 24 Hour Fitness gained capabilities nearly impossible within traditional ERP frameworks.

The company’s approach demonstrates how modern billing software can complement existing ERPs to alleviate manual work and custom development complexity. Rather than waiting for broader transformation completion, they achieved immediate operational efficiency while positioning for scale regardless of future strategy.

In today’s market, speed to market determines competitive success. Healon noted that 24 Hour Fitness constantly explores flexibility in pricing structures, billing cycles, and payment methods. The COVID-19 pandemic accelerated the need for subscription offering flexibility.

Daily billing capability proved particularly valuable during pandemic recovery. The company emphasizes that the best way to engage fitness customers is getting them to work out. Daily billing cycles enabled responsive membership management when engagement patterns changed dramatically.

The transformation offers key insights for enterprise leaders facing ERP migration timelines: parallel modernization works, cash flow impact is immediate, innovation barriers fall, and integration flexibility preserves options.

What this means for ERP Insiders

Prioritize cash flow optimization during migration windows. The 24 Hour Fitness transformation from six-day to daily billing cycles demonstrates that cash flow optimization can’t wait for ERP completion. Companies implementing Zuora’s order-to-cash solutions typically see improvements in Days Sales Outstanding (DSO) and customer satisfaction metrics. With Zuora’s ability to scale billing for high-volume transactions and easily process 300K+ invoices per hour, tech leaders should evaluate subscription billing implementations that can deliver immediate working capital improvements while ERP migrations progress. The quantifiable impact: moving from monthly to daily billing cycles can improve cash flow by 15-30 days, representing millions in working capital for large subscription businesses.

Deploy ERP-agnostic integrations to preserve future flexibility. 24 Hour Fitness’s success stems from choosing technology that doesn’t lock them into specific ERP vendor roadmaps. Zuora’s native integrations with major ERPs including NetSuite, Workday, and SAP enable seamless data flow between systems while providing audit-ready financial data for different stages of order-to-cash. Tech leaders should implement API-driven architectures with microservices and REST APIs that simplify data exchange between multiple platforms, reducing the risk of integration failures. This approach ensures billing modernization investments remain valuable regardless of future ERP decisions, with customers like Sage reporting 32% subscription growth after implementation.

Eliminate innovation bottlenecks with flexible billing architectures. The investment barrier that 24 Hour Fitness eliminated for new product launches represents a common constraint in traditional ERP-dependent billing systems. Zuora’s Extension Studio and Integration Hub allow organizations to create custom solutions and quickly adapt to evolving business needs, with over 50 pricing models supported out-of-the-box. Companies like NCR reduced implementation time from months to weeks, freeing up at least five FTEs worth of work and enabling previously unavailable metrics like Monthly Recurring Revenue (MRR). Tech leaders should implement billing platforms that support rapid product iteration and pricing experimentation, enabling faster market response during the critical years when ERP transformations limit other technology initiatives.



Link

Continue Reading

Technology

T-Mobile 5G Revolutionizes KPMG Women’s PGA Championship with Cu

Summary T-Mobile US Inc (TMUS, Financial) is set to transform the KPMG Women’s PGA Championship, taking place from June 19-22 in Frisco, Texas, with its advanced 5G technology. As the exclusive 5G Solutions Partner of the PGA of America, T-Mobile is enhancing the event experience for fans, players, and staff through innovative tech integrations. The […]

Published

on


Summary

T-Mobile US Inc (TMUS, Financial) is set to transform the KPMG Women’s PGA Championship, taking place from June 19-22 in Frisco, Texas, with its advanced 5G technology. As the exclusive 5G Solutions Partner of the PGA of America, T-Mobile is enhancing the event experience for fans, players, and staff through innovative tech integrations. The collaboration aims to amplify the championship with new broadcast technologies, AI-enabled coaching, and seamless connectivity, showcasing the future of sports technology.

Positive Aspects

  • T-Mobile’s 5G technology enables advanced 3D views and real-time stats in live broadcasts, enhancing viewer experience.
  • AI-driven insights and data-rich features provide fans with immersive experiences both on-site and remotely.
  • Exclusive benefits for T-Mobile members, including access to the PGA Coaching Center and augmented reality experiences.
  • Commitment to supporting the growth of women’s golf with equitable experiences and innovative technologies.

Negative Aspects

  • Potential technical challenges in implementing and maintaining advanced 5G solutions during the event.
  • High dependency on technology may overshadow traditional aspects of the sport for some fans.

Financial Analyst Perspective

From a financial standpoint, T-Mobile’s partnership with the PGA of America represents a strategic investment in brand visibility and technological leadership. By showcasing its 5G capabilities at a high-profile event, T-Mobile strengthens its market position and demonstrates its commitment to innovation. This collaboration could potentially drive customer acquisition and retention, as well as open new revenue streams through sports technology solutions.

Market Research Analyst Perspective

The integration of T-Mobile’s 5G technology at the KPMG Women’s PGA Championship highlights a growing trend of tech-driven enhancements in sports events. This move aligns with the increasing demand for immersive and interactive fan experiences. As women’s golf continues to grow, T-Mobile’s involvement positions it as a key player in the sports technology market, potentially influencing future partnerships and developments in the industry.

FAQ

Q: What is T-Mobile’s role in the KPMG Women’s PGA Championship?

A: T-Mobile is the exclusive 5G Solutions Partner, providing advanced connectivity and technology to enhance the event experience.

Q: How is T-Mobile enhancing the broadcast experience?

A: T-Mobile’s 5G technology enables advanced 3D views, real-time stats, and low-latency camera feeds for live broadcasts.

Q: What benefits do T-Mobile members receive at the event?

A: Members enjoy exclusive access to the PGA Coaching Center, augmented reality experiences, and additional perks like chair giveaways.

Q: How does this partnership support women’s golf?

A: T-Mobile and the PGA of America are committed to delivering equitable experiences and leveraging technology to support the growth of women’s golf.

Read the original press release here.

This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.



Link

Continue Reading

Technology

$230M SPAC IPO Targets Restaurant and Hospitality Sectors

NEW YORK, June 16, 2025 (GLOBE NEWSWIRE) — Sizzle Acquisition Corp. II (the “Company”) announced today the completion of its initial public offering of 23,000,000 units at a price of $10.00 per unit, resulting in gross proceeds of $230,000,000. Sizzle The units began trading on the Nasdaq Global Market on April 2, 2025, under the […]

Published

on


NEW YORK, June 16, 2025 (GLOBE NEWSWIRE) — Sizzle Acquisition Corp. II (the “Company”) announced today the completion of its initial public offering of 23,000,000 units at a price of $10.00 per unit, resulting in gross proceeds of $230,000,000.

Sizzle

The units began trading on the Nasdaq Global Market on April 2, 2025, under the ticker symbol “SZZLU.” Each unit consists of one share of common stock and one right to receive one-tenth (1/10) of a share of common stock upon the consummation of an initial business combination. The common stock and Share Rights are expected to trade separately under the symbols “SZZL” and “SZZLR” once eligible.

Sizzle Acquisition Corp. II is a blank check company formed for the purpose of effecting a business combination with one or more businesses across sectors including hospitality, restaurant, food and beverage, retail, consumer, real estate (including proptech), food-related technology, professional sports, and airlines. The Company is focused on identifying established, scalable businesses operating within or adjacent to these sectors in the United States and other developed markets.

The Company is led by Steve Salis (Chief Executive Officer and Chairman), Jamie Karson (Non-Executive Vice Chairman), and Daniel Lee (Chief Financial Officer and Head of Business and Corporate Development). The Board of Directors includes Neil Leibman, Warren Thompson, and David Perlin.

This is the second SPAC sponsored by Salis Holdings. The team’s previous vehicle, Sizzle Acquisition Corp., completed a merger with European Lithium to form Critical Metals Corp. in early 2024.

Cantor Fitzgerald & Co. acted as sole book-running manager for the offering.

Media Contact:

Sheena Lajoie
sl@sizzlespac.com

Disclaimer: This press release is provided by the Sizzle Acquisition Corp. II. The statements, views, and opinions expressed in this content are solely those of the content provider and do not necessarily reflect the views of this media platform or its publisher. We do not endorse, verify, or guarantee the accuracy, completeness, or reliability of any information presented. This content is for informational purposes only and should not be considered financial, investment, or trading advice. Investing involves significant risks, including the potential loss of capital. Readers are strongly encouraged to conduct their own research and consult with a qualified financial advisor before making any investment decisions. Neither the media platform nor the publisher shall be held responsible for any fraudulent activities, misrepresentations, or financial losses arising from the content of this press release. Neither the media platform nor the publisher shall be held responsible for any fraudulent activities, misrepresentations, or financial losses arising from the content of this press release. In the event of any legal claims or charges against this article, we accept no liability or responsibility.

Legal Disclaimer: This media platform provides the content of this article on an “as-is” basis, without any warranties or representations of any kind, express or implied. We do not assume any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information presented herein. Any concerns, complaints, or copyright issues related to this article should be directed to the content provider mentioned above.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/aa1237f0-c357-4cd5-8193-5ff27e1c0176




Link

Continue Reading

Technology

AMBASSADOR SIMONE BILES FRONTS THE NEW K18 AIRWASH™ FITNESS CAMPAIGN

FUTURISTIC CLEAN FOR HAIR AND SCALP. NO WATER. NO COMPROMISE. SAN FRANCISCO, June 17, 2025 /PRNewswire/ — K18 is pushing the boundaries of performance beauty once again with the launch of AirWash™, a dry shampoo engineered for the future of clean. As part of the brand’s ongoing hair care innovation, K18 is proud to launch […]

Published

on


FUTURISTIC CLEAN FOR HAIR AND SCALP. NO WATER. NO COMPROMISE.

SAN FRANCISCO, June 17, 2025 /PRNewswire/ — K18 is pushing the boundaries of performance beauty once again with the launch of AirWash™, a dry shampoo engineered for the future of clean. As part of the brand’s ongoing hair care innovation, K18 is proud to launch the AirWash™ Fitness Campaign – a movement that redefines what clean means for athletes, active lifestyles and beyond – with long-time ambassador Simone Biles.

AirWash™ is the first product of its kind to truly meet the needs of active lifestyles, removing sweat, oil and odor while leaving both the hair and scalp feeling deeply clean and remarkably refreshed post-workout. AirWash™ isn’t just about stretching time between washes or masking sweat with powder, it’s delivering a new standard of clean different from anything on the market that starts at the often-overlooked scalp, where odor, buildup and imbalance actually begin. By targeting the source, AirWash™ not only revives hair but also creates an unmatched feeling of scalp cleanliness – something no dry shampoo has achieved until now.

K18 put AirWash™ to the ultimate test with consumers resulting in 100% of participants agreeing hair and scalp felt fresh* – even after your toughest workout. Consumers also reported their hair** + scalp that looked, smelled, and felt clean for up to 3 days***- allowing them to skip wash days after fitness activities.

Formulated for all hair types and styles, AirWash™ including being ideal for those with extensions, protective styles, or textured hair, where water and powder-based products often create buildup or residue. AirWash™ applies weightlessly, leaving no white cast, no starchy finish and no interference with style – just futuristic, full-spectrum freshness.

Beyond instant results, AirWash™ is formulated with biotech-derived mediterranean microalgae that helps balance scalp and control excess oil production over time. Paired with translucent microbeads that continue working for up to three days, the formula represents a next-gen solution for scalp balance and long-term cleanliness without the need for water, harsh fragrance or traditional shampoo routines.

K18 and Simone Biles share a belief in the power of performance without compromise. The brand is inviting a new generation to refresh their hair without water, reset after movement and reimagine what “clean” can feel like – from the scalp down.

K18’s AirWash™ Fitness Campaign featuring Simone Biles launches nationwide this summer.

* Results observed in a consumer test of 30 subjects after 1 use and 72 hours.

**Results observed in a consumer test of 30 subjects after 1 use and 48 hours.

***Results observed in a scientific test of 30 subjects after 1 use of AirWash™ dry shampoo after 48 hours. Measurements were made by a sebumeter and expert odor grader. 

About K18
K18 is the first-ever hair care brand that uses a biology-first approach, powered by biotech. K18’s mission is to liberate the freedom of self-expression through healthy hair. Its patented K18PEPTIDE™, is a breakthrough ingredient developed from biotechnology that is revolutionizing the industry. Unlike traditional treatments, the K18PEPTIDE™ works at the molecular level, mimicking the natural structure of human hair to repair broken bonds and reverse damage in just four minutes. This science-backed innovation powers the brand’s hero products, the Leave-In Molecular Repair Hair Mask, as well as the K18REPAIR™ Service- a 2-step salon-exclusive damage repair service that protects, strengthens, and preserves hair health through even extreme salon services.

As the leader in synthetic biology for beauty, K18 sets itself apart by addressing hair health from the inside out, rather than relying on surface-level solutions. With over 20 billion TikTok views, 40+ prestigious awards, and availability in 100+ countries, K18 has redefined the future of haircare, blending cutting-edge innovation with sustainability and artistry. Acquired by Unilever in 2024, the brand remains at the forefront of innovation, creating transformative solutions that repair, protect, and elevate hair care to a whole new level.

For more information, visit https://www.k18hair.com or follow @K18Hair on Instagram and TikTok.

SOURCE K18 Biomimetic Hairscience





Link

Continue Reading

Most Viewed Posts

Trending