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Game-Based Learning with Copilot+ PCs

If you walked into a high school classroom today, you might be in for a surprise. Instead of textbooks and chalkboards, you’ll find Windows PCs, esports tournaments, and students solving real-world challenges through gaming. With Copilot+ PCs, it’s easier than ever for teachers to engage students through educational gaming and get them ready for the digital economy. […]

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If you walked into a high school classroom today, you might be in for a surprise. Instead of textbooks and chalkboards, you’ll find Windows PCs, esports tournaments, and students solving real-world challenges through gaming. With Copilot+ PCs, it’s easier than ever for teachers to engage students through educational gaming and get them ready for the digital economy.

Let’s dive into why gaming is no longer just a pastime—and how it’s powering the classroom of the future.

What is educational gaming and why is it gaining momentum?

Educational gaming is exactly what it sounds like—using digital games to teach and reinforce academic concepts. It’s also known as game-based learning, and it’s catching on fast in high schools.

Instead of zoning out during lectures, students are exploring ancient civilizations through virtual timelines, solving puzzles with algebra, or learning physics through simulated lab games. The result? More focus, more excitement, and more “aha!” moments.

Games meet students where they already are—and turn their screen time into learning time.

Game-based learning makes core subjects click

When students learn through games, they’re not just consuming content—they’re applying it.

  • In math, they solve puzzles using logic and geometry.
  • In science, they run experiments and see the outcomes instantly.
  • In language arts, they write characters, craft stories, and analyze narratives.
  • In history, they role-play through key moments in time.

Instead of memorizing facts for a test, students are immersed in the material—and they remember it better because they’ve lived it.

The tech that makes it possible: Copilot+ PCs and Windows 11

To power this kind of learning, schools need more than standard-issue laptops. That’s why so many are turning to Copilot+ PCs.

Here’s why they stand out:

  • They’re fast. Up to 47% faster than the latest MacBook Air with M31 and 5x faster than older Windows laptops2 still used in many schools. That means no lag, even with high-performance games or multitasking.
  • They’re smart. They include Copilot, an AI assistant that helps students write, research, stay organized, and more.
  • They’re compatible. Whether it’s esports platforms, coding tools, or creative software, most apps run smoothly on Windows.
  • They’re secure and classroom-ready. With built-in protection and easy setup, IT teams can manage devices across the school, while teachers focus on teaching.

Bottom line: Copilot+ PCs help schools unlock the full potential of classroom gaming—and then some.

Esports in schools: how students are getting in the game

Esports—short for electronic sports—are organized video game competitions where students team up, train, and go head-to-head in popular games like Minecraft. Think of it as the digital cousin of varsity sports, complete with coaches, team jerseys, and high-stakes tournaments.

But it’s more than just play. Esports are giving students a chance to build confidence, sharpen their strategic thinking, and learn how to work together—whether they’re competing for bragging rights or college scholarships. For many students, especially those who don’t connect with traditional athletics, esports offer a whole new way to get involved, feel seen, and thrive.

With high-performance Copilot+ PCs powering their gameplay, students are learning valuable skills in communication, leadership, and decision-making—all while doing something they genuinely love.

Learning real-world skills through play

Gaming in the classroom isn’t just about academic subjects or after-school competition. It’s also teaching students the kinds of skills they’ll need long after graduation.

Here’s what they’re gaining:

  • Critical thinking and adaptability
  • Digital literacy and cybersecurity awareness
  • Creative problem-solving and project management
  • Storytelling, communication, and teamwork

And with Copilot+ PCs and Windows 11, students get AI-powered tools to help them write, brainstorm, and manage projects—helping to turn them into stronger thinkers and creators.

How schools are making gaming programs happen

Schools don’t need to overhaul their entire curriculum to introduce classroom gaming.

Here’s how educators are getting started:

  • Investing in Copilot+ PCs for classrooms.
  • Integrating game-based learning into math, science, English, and history.
  • Launching esports teams with structure and mentorship.
  • Training teachers to use games effectively.
  • Ensuring equity so all students have access to the tech.

Some schools are even creating mobile gaming labs—carts loaded with PCs that rotate between classrooms—giving every student a turn.

Tackling concerns the smart way

Let’s address the elephant in the room: screen time, distractions, and cost. Schools are approaching these concerns with thoughtful solutions:

  • Structured play: Games are integrated into lessons with clear goals and educational outcomes.
  • Screen balance: Game time is scheduled alongside traditional learning and offline activities.
  • Progress tracking: Teachers use game analytics to monitor growth and participation.
  • Cost-effective planning: Schools take advantage of education discounts and funding programs to get started.

With the right structure, gaming becomes a tool—not a distraction.



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BC senior wins bronze at NYS Esports Championship

Bethlehem Central High School senior Peyton Gray earned the bronze medal earlier this month at the 2025 ESSEF x PlayVS New York High School Esports Championship held at Syracuse University. Competing under the gamer tag MORI, Gray took home the bronze medal in the Super Smash Bros. Ultimate Solos bracket. His performance ranks him as […]

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Image of Peyton Gray with his Bronze medal at the competitionBethlehem Central High School senior Peyton Gray earned the bronze medal earlier this month at the 2025 ESSEF x PlayVS New York High School Esports Championship held at Syracuse University.

Competing under the gamer tag MORI, Gray took home the bronze medal in the Super Smash Bros. Ultimate Solos bracket. His performance ranks him as the third-best high school player in New York State in the popular Nintendo  game.

The event was held at Syracuse University’s state-of-the-art Gaming and Esports Center and brought together top players from across the state to compete in several high-profile esports titles.

Gray’s finish marks a significant milestone for both him and the Eagles Esports team, which has continued to grow since its launch.

Congratulations, Peyton!

 



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Aamir Khan defends Dream11 endorsement, says ‘Ban it if it’s illegal’

Bollywood superstar Aamir Khan has recently addressed the buzz around his appearance in a Dream11 advertisement with co-star Ranbir Kapoor, cricketers Hardik Pandya, Rohit Sharma, Jasprit Bumrah and Rishabh Pant responding to fans who questioned his decision to endorse a sports fantasy platform. Known for being selective with his endorsements, the actor offered clarity on […]

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Bollywood superstar Aamir Khan has recently addressed the buzz around his appearance in a Dream11 advertisement with co-star Ranbir Kapoor, cricketers Hardik Pandya, Rohit Sharma, Jasprit Bumrah and Rishabh Pant responding to fans who questioned his decision to endorse a sports fantasy platform. Known for being selective with his endorsements, the actor offered clarity on his stance, balancing creative integrity with legal considerations. The controversy arose from the fact that fantasy apps like Dream11 are legal in most Indian states but are often associated with betting and gambling.

In an interview with Zoom, the Sitaare Zameen Par actor explained that his decisions regarding brand endorsements are primarily based on script quality and creative appeal. “I have refused alcohol and tobacco. Recently, I did Dream11, so people asked me, ‘You refused alcohol and tobacco, then why Dream11?’” Aamir shared.

But the script for Dream11 was so good. I couldn’t say no to it,” he said, adding that the humour and concept of the ad resonated with him deeply. “I laughed so much after I read that ad. I was certain that I wanted to do it.”

Aamir further clarified his principles, emphasising the legality of the products he chooses to associate with. “If the product is illegal, then ban it — then we won’t make any ads for it. But if it’s legal, then let me do it too,” the actor said candidly.

The veteran actor also opened up about how he evaluates potential brand partnerships. “I always check that the product is delivering what they have promised,” he said, underlining his commitment to transparency and consumer trust.

Interestingly, Aamir admitted that he sometimes bends his own rules if the creative idea is compelling enough. “I never announce the price of the product I endorse because I’m not a salesman. I am a brand ambassador. I can talk about your brand, but not about its price,” he noted.

Why Aamir Khan’s Dream11 endorsement matters

As fantasy sports platforms like Dream11 continue to grow in India, endorsements by high-profile celebrities such as Aamir Khan bring both visibility and controversy. While some see it as mere advertising, others question the moral implications of promoting platforms linked to gambling-like behaviour.



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06/16/25: Cynopsis Media Tech Update

Monday June 16, 2025 Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model. Havas Media Network announced […]

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Monday June 16, 2025
Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model.
Havas Media Network announced the launch of its Health Equity Marketplace. Built in partnership with healthcare advertising technology company DeepIntent, Health Equity Marketplace enables pharmaceutical and healthcare and modern wellness companies to reach patients and healthcare providers in underserved communities across North America. “Healthcare marketing has the power to save lives, but only if it reaches the right people at the right time,” said Greg James, CEO of Havas Media Network, North America. “Our Health Equity Marketplace doesn’t just help brands check a box; it creates a direct pathway for life-changing health information to reach patients who have been systematically underserved. This is meaningful media investment that delivers both business results and social impact.”
Cynopsis Media Impact Awards

Spotlighting Tech with Purpose

From AI-driven accessibility tools to data platforms advancing public understanding, the Media Impact Awards recognize how technology can amplify change. If your tech is doing more than performing, if it’s making a difference, this is your moment.

FIND OUT MORE

   ADVERTISING
MiQ and dentsu have formed a strategic partnership that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance. “Algorithms now shape how billions of people discover content, products, and brands – becoming the new gatekeepers of attention and influence more than ever before,” said Clive Record, Global President, Partnerships and Solutions, dentsu. “The Algorithmic Era signifies a fundamental change in the consumer journey, moving away from the traditional funnel towards individualized, non-linear paths. This shift requires a new set of Next Gen tools for brands to effectively navigate the evolving landscape – and MiQ is helping dentsu solve this.”
Game on: Digital marketing agency Orange 142 released an in-game advertising best practices guide to help marketers navigate the $11 billion gaming advertising market projected for 2025. The guide addresses how brands can connect across mobile, PC, and console platforms without disrupting player experience, covers emerging trends to measurement techniques, explanations of rewarded video, native placements, and Twitch sponsorships, as well as:
· Understanding in-game formats from rewarded ads to dynamic product placements
· Matching ad types with campaign goals and gamer behaviors
· Ensuring brand safety while avoiding interruptive placements
· Embracing emerging tech like VR, programmatic delivery, and AI integrations

Speaking of, Samsung Ads has expanded its interactive advertising GameBreaks offering with four new titles joining its portfolio of branded CTV game experiences. Each game format is aimed at offering advertisers seamless brand integration, contextual relevance, and measurable performance at scale. “This expansion is about redefining what advertising can be,” said Michael Scott, Vice President, Head of Ad Sales & Operations, Samsung Ads. “With GameBreaks, Samsung Ads is pioneering a new model at the intersection of CTV, interactivity, and brand storytelling.”

LG Ad Solutions announced a partnership with AI platform Akkio to modernize ACR data access for advertisers. The collaboration transforms analysis of LG’s 1.45 terabytes of automatic content recognition data from a days-long process into minutes through natural language queries. Despite being one of TV’s most valuable datasets, tracking actual viewer behavior moment-by-moment, ACR’s complexity has historically made quick interpretation difficult. “Akkio allows our customers to ask questions of the data in natural, intuitive ways and get immediate answers…It’s how we modernize access to one of the richest behavioral datasets in the media,” said Julian Zilberbrand, Global Head of Data Solutions at LG Ad Solutions.

LoopMe announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for brands and ad agencies under the Interpublic Group of Companies. The partnership brings together LoopMe’s survey-based Audience & Measurement Platform with Acxiom’s marketing technology, identity and consumer data. The combination of LoopMe’s custom, mobile ad-delivered surveys and first party DMP with Acxiom’s data and identity solutions is aimed at allowing any agency or brand to easily produce custom segments that reach the right “high intent” audiences for export to, and use on, preferred DSPs.

Uber Advertising is launching an in-house Creative Studio, focused on crafting storytelling and immersive brand experiences across the Uber and Uber Eats platforms. The goal: partnering with brands to create original, culture-first moments that are seamlessly integrated into the Uber experience, both digital and through on the ground activations.

Guideline, focused on media planning technology and advertising data, announced an upgrade to its Guideline Planning Suite that includes a set of data features designed to eliminate planning inefficiencies, unify systems, elevate workflow collaboration, and improve campaign reporting. “Many leading agencies and advertisers already rely on Guideline’s Planning tools, moving beyond disconnected systems and spreadsheets to power their media spend – but this technology improvement significantly raises the bar on what’s possible when it comes to data in action across the entire campaign lifecycle,” said Vince Mifsud, CEO of Guideline.

AI platform Springboard and a collective of global advertising and marketing associations, creative leaders, and AI experts announced an initiative to establish the first comprehensive Creativity Benchmark designed to evaluate the creative instincts of large language models in the context of advertising and creativity. “Existing AI benchmarks test logic, accuracy, and comprehension,” said Pip Bingemann, CEO/Cofounder at Springboards. “But advertising isn’t about right answers, it’s about originality, insight, and impact. This will be the first benchmark designed around the real creative instincts we value in agencies and brands so that people in creative industries can understand what models are good for the work they do.”

TripleLift announced the launch of programmatic Pause Ads in partnership with DirecTV Advertising. “We’re witnessing the emergence of advertising moments that didn’t exist five years ago,” said Dave Helmreich, CEO at TripleLift. “Pause ads exemplify our mission to transform standard placements into meaningful brand experiences.”

TV outcomes company EDO announced the integration of its Convergent TV measurement with The Trade Desk. Ehe partnership marks the first time advertisers on The Trade Desk platform can access EDO’s data across all brand categories. “Marketers are under increasing pressure to prove the value of their CTV investments — and they demand predictive outcomes to do so,” said Kevin Krim, CEO of EDO. “This partnership with The Trade Desk is a major step forward for our industry, bringing investment-grade outcome measurement directly into the platforms where decisions are made. This is about programmatic enablement for a streaming-first world — immediate, interoperable, and built for action.”

Advertising automation platform Basis Technologies announced a suite of new capabilities for omnichannel reporting, data visualization, paid search activation, and task management. Basis’ reporting and insights hub automatically unifies campaign data from more than a dozen sources and channels to power analysis and reporting of performance. “Advertising has grown increasingly fragmented, involving a multitude of teams using disconnected software to support different aspects and channels,” said Tyler Kelly, President, Basis Technologies. “Campaign reporting is uniquely challenging when data is scattered across ad buying platforms. As company leaders evaluate business costs, marketers need insightful data to justify advertising spend and staff. Basis is empowering advertising professionals with a clear lens into what is working – enabling them to translate complex, disparate data into performance narratives while helping teams make smarter decisions faster.”

InMobi Advertising, provider of mobile-first programmatic solutions, unveiled InMobi Buyer Hub. The self-service platform gives buyers direct access to build, plan, discover, optimize, and purchase programmatic deals. “The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development. It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently,” says Kunal Nagpal, Chief Business Officer at InMobi Advertising. “Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.”

Display prospecting ad costs dropped 27% year-over-year in Q1, according to AdRoll’s Q2 State of Digital Advertising Report, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows. In contrast, the retargeting cost per mille fell just 8%, signaling that brands are doubling down on high-intent audiences and prioritizing performance-driven strategies. “As brands tighten budgets, lower-funnel campaigns remain a lifeline for performance,” said Courtney Herb, Senior Director of Brand Marketing and Public Relations at AdRoll. “While retargeting offers immediate return on investment, marketers shouldn’t ignore the long game. Capitalizing on lower CPMs to maintain brand visibility now will pay off when consumers return to spending.”

The IAB unveiled a new system-agnostic API framework that standardizes invoice data exchange between buyers and sellers. Some key highlights include:
· Industry Standardization: IAB has introduced the first open, system-agnostic API specifications for digital advertising invoices, aimed at solving long-standing inefficiencies from inconsistent formats to delayed payments.
· Operational Efficiency: The API offers a machine-readable, standardized format that reduces manual processing, accelerates payment cycles, and improves invoice accuracy and transparency.
· Collaborative Innovation: Developed with Mediaocean and adapted from Prisma’s proven architecture, the initiative demonstrates industry-wide collaboration to modernize digital advertising infrastructure.

“This initiative reflects the kind of partnership IAB fosters – bringing stakeholders together to solve practical, systemic issues,” said Alexander Tsai, SVP of Prisma Product Management, Mediaocean. “By aligning around a standardized API framework for invoice automation, we’re helping ensure that digital advertising keeps pace with the broader media landscape.”

Cynopsis Top Women in Media

Celebrating innovators across media & tech


From network leaders to marketing strategists and data-driven disruptors, the Top Women in Media Awards honor those redefining what’s possible across content, ad tech, research, and beyond. Categories include Tech Trailblazers, Data & Measurement Leaders, and Digital Visionaries; shine a light on the talent pushing the industry forward.

VIEW 2025 CATEGORIES

   SHOPPABLE
Consumers are increasingly open to shopping directly from their TV screens, according to a study released by Roku and dentsu. And viewers are more likely to act when they feel they’re getting something meaningful in return, like exclusive offers, time savings, or personalized recommendations. Key insights from the research show that:
· Nearly three-quarters (72%) of consumers say they pay more attention to ads that reflect their personal interests and purchase habits.
· 71% of consumers are more attentive to ads for brands or products they’ve previously purchased.
· Nearly half of streamers also report they would pay attention to ads that allow them to purchase items featured in movies, shows, or live events, particularly when the shopping experience feels like a natural extension of the content, and especially in categories like apparel and electronics.
· Personalized ads based on shopping behavior and past purchases are perceived as valuable by over two-thirds of respondents. However, there’s a noticeable gap between perceived value and actual attention: while 83% say relevant ads are valuable, only 34% report paying attention to them.
· Ads that help users discover content or enable seamless shopping experiences capture the attention of over half of all viewers, as do ads that help users discover content or provided seamless shopping experiences.
   MEASUREMENT
Comscore, Adelaide and PubMatic have teamed up to expand access to attention-optimized, high-quality curated deals. Comscore-Certified Deal IDs now include Adelaide’s attention-based metric across PubMatic’s premium supply including CTV, enabling advertisers to target top-tier inventory, maximize engagement and drive real business outcomes.

Integral Ad Science unveiled a partnership with Lyft, so advertisers to validate the quality of their Lyft Media buys with IAS’s Viewability, Invalid Traffic and Brand Safety Measurement. With IAS’s Media Quality measurement, advertisers can verify that their media buys reach real users in brand-safe environments across an addressable market of trips.

   RETAIL MEDIA
Horizon Media has rebranded its commerce agency Night Market as Horizon Commerce. At the core off the offering is Horizon Commerce’s proprietary retail media platform, NEON, which tackles pain points in retail and commerce media like fragmented reporting, inconsistent measurement, limited data transparency, and gaps between media spend and sales outcomes. “Commerce today is always-on, omnipresent, and deeply personal,” said Bob Lord, President of Horizon Media Holdings. “Consumers now expect to shop anytime, anywhere – on any device, in any format. Horizon Commerce is built for this compressed, connected reality, giving brands the tools to close the gap between intention and transaction.”
DoorDash announced the acquisition of Symbiosys, a retail media platform that helps brands expand their reach into digital channels, such as search, social, and display, and enables retailers to extend the breadth of their retail media networks. “We’re building the future of local commerce advertising,” said Toby Espinosa, VP of Ads at DoorDash. “With new product capabilities, AI-powered tools, and Symbiosys’ offsite reach, businesses of any size can now connect with high-intent consumers seamlessly. Moving forward, every business from local owner-operators to the largest global brands will have the opportunity to grow on DoorDash and beyond with the click of a button.”

LiveRamp is partnering with Walgreens’ retail media division, Walgreens Advertising Group, to power WAG’s clean room solution. The partnership enables WAG to increase access to its first-party data at speed, scale audience insights, and offer more transparency and control to advertisers. “We’re committed to empowering our partners with a transparent, self-service approach that allows them to leverage data on their own terms – with privacy in mind,” said Abishake Subramanian, Group Vice President of Customer Marketing and Media Monetization at Walgreens. “Our focus is on investing in leading technologies that enhance data portability, audience scalability, and campaign measurability – while executing responsibly to create more meaningful experiences for Walgreens shoppers.”

Criteo, a platform connecting the commerce ecosystem, is partnering with dentsu to create more effective commerce and performance media campaigns for dentsu’s clients. Dentsu’s portfolio of brands and retailers will be armed with the AI-enhanced audiences, buying tools, consultancy services and measurement capabilities to drive superior commerce outcomes. Criteo’s retailer and publisher partners will also gain access to additional spending from brands that want to reach consumers on their owned and operated properties. “We want our clients to grow in the Algorithmic Era, and the integration of Criteo’s commerce SKU signals and product intelligence will help power our range of Next Gen media solutions,” said Clive Record, President Partnerships and Solutions of dentsu. “This is a transformational partnership which will provide new levels of intelligence and allow us to design for differentiation.”

MiQ and dentsu have also formed a strategic partnership, one that that positions MiQ as dentsu’s official Intelligence Partner. Dentsu will integrate MiQ Sigma, the company’s unified AI-powered programmatic advertising technology, to enhance planning and Next Gen performance.

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX

>>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

CHIEF REVENUE OFFICER>>


ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.

DIGITAL MEDIA BUYER
>>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES

>>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE

>>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING

>>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS

UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE



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Students Learn Power of Teamwork at Game On: Esports Camp

Photo provided. (Ripley County, Ind.) – Genesis: Pathways to Success continued onward with its A Summer of STREAM (Science, Technology, Reading, Engineering, Art, and Mathematics) initiative with Game ON: Esports Camp. Twenty students from middle schools across Southeastern Indiana learned the fundamentals of the video game Fortnite and the complex controls of keyboard and controller […]

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Photo provided.

(Ripley County, Ind.) – Genesis: Pathways to Success continued onward with its A Summer of STREAM (Science, Technology, Reading, Engineering, Art, and Mathematics) initiative with Game ON: Esports Camp. Twenty students from middle schools across Southeastern Indiana learned the fundamentals of the video game Fortnite and the complex controls of keyboard and controller inputs, while engaging in their teamwork and strategy skills.

Upon entering camp, those in attendance were organized into four teams: the Purple Rage Quitters, the Blue Smurf Cats, the Green Goblins, and the Red M&M’s. Each day kicked off with stretches, creating a healthy environment, and understanding how to maintain healthy habits. Following stretches, students entered the Ballistic World map and had free-range to learn and warm up. They then split into their teams and began practice matches against opposing teams.

In Fortnite, Ballistic World map consists of 5 on 5 and requires strong, effective communication and a coordinated team effort. Students were able to experience teamwork and strategize by using hand signals and code words to communicate. To strengthen their skill set, they practiced their aiming and reaction skills using various in-game tools during practice matches. Along with gaming skills, students learned valuable life skills like teamwork, strategy, communication, and critical thinking. They participated in human chess, cup stacking, and a blindfolded obstacle course to improve their communication and incorporate STEM skills.

“My favorite part of camp was getting to play Fortnite with other campers. I enjoyed playing all the skills building games, but human chess was my favorite. One thing I improved on was how to use a sniper and my aiming skills,” said incoming 8th grade homeschooler Miles Thomas.

Students also discovered the power of confidence as they immersed themselves in a supportive and inclusive environment. Surrounded by peers who shared their interest in gaming, they felt safe to grow both personally and as teammates. The camaraderie built during camp extended beyond the program, with many students continuing to play and connect through online multiplayer games after hours.

“I think this is a great opportunity for students to learn valuable skills that will translate to everyday life. The activities this week taught the students skills like communication, critical thinking, and working as a team. It is a joy to be in an environment that promotes growth in hobbies and life skills,” said Robert Green, South Ripley Esports Coach and volunteer.

Genesis: Pathways to Success would like to thank the Milan Community School Corporation for allowing us to host camp at their facilities and for their continued efforts in creating new, exciting ways for kids to learn. We would also like to thank our volunteers Darren Engleking, Bryce Blackburn, Spencer Klump, and

Robert Green for dedicating their time and ensuring a safe, welcoming environment where students can learn and grow in their technology and teamwork skills. If you would like to learn additional information about this summer camp, please visit www.genesisp2s.org. If you have questions regarding A Summer of STREAM, please contact the Genesis: Pathways to Success Office by emailing info@genesisp2s.org, calling 812-933-1098, or visiting 13 E. George Street, Suite B, Batesville, IN 47006.





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For Marshalltown, Esports is Booming Business – SportsTravel

Marshalltown, Iowa, located within 60 miles of Ames, Des Moines and Cedar Rapids, is the type of destination that is big enough to do things but small enough at 30,000 people to be able to collaborate on anything. That’s the moniker that Dylan Does, tourism director of Marshalltown Area Chamber of Commerce, likes to use. […]

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Marshalltown, Iowa, located within 60 miles of Ames, Des Moines and Cedar Rapids, is the type of destination that is big enough to do things but small enough at 30,000 people to be able to collaborate on anything.

That’s the moniker that Dylan Does, tourism director of Marshalltown Area Chamber of Commerce, likes to use. And in Marshalltown, one of the things that organizations have collaborated on is a growing place within the state’s esports ecosystem.

Marshalltown is in the second year of a partnership with the Iowa High School eSports Association (IAHSEA) where it hosts the organization’s state championships. It has three titles to award in the fall, three in the winter and two in the spring, with up to 40 different school districts coming to the city.

“For us, it is one, finding that unique piece for us as a community,” Does said. “How do we operate in that esports space?”

Marshalltown creates an esports space at the Orpheum Theater with two arenas, 40 computers, seating for 300 spectators and four shoutcasting booths. The destination is also able to host state esports events through a partnership with Marshalltown Community College, which Does refers to as “the Duke of junior college esports” with several national titles and an esports management degree option.

“MCC hosts the largest weekly Smash Brothers tournament in the state of Iowa,” Does said. “So it’s this full community collaborative model while giving real-life opportunities for the college students and a really wonderful environment for students to chase their dreams.”

Marshalltown Community College also is the official event operations partner for the IAHSEA events in town.

“The Esports Program Management students get some of the best, real-world applications of their learning while preparing for and executing the state showdown events,” said Nate Rodemeyer, MCC esports management professor and esports coach. “Every single time we assist in hosting these championships, my staff and students receive an outpouring of praise and enthusiasm for our part in bringing these moments to life and making them memories that will last forever.”

Marshalltown, both the city and the community college, have worked during the state high school partnership to elevate the event from more than a one-day show to give the MCC students a hands-on experience in producing large scale events. Does said the eventalso gives MCC the chance to get its name out more to where it draws students from all around Iowa.

“Collaborating with both Marshalltown Community College and the IAHSEA has been a truly rewarding experience,” said Jake Rennells, solutions architect for Mechdyne. “Our shared commitment to advancing esports has created something special here. Watching Marshalltown evolve into a hub for state and local esports has been incredible not just for the students competing, but for the entire community that rallies behind them.”

Having that community cooperation is part of Does’ main goal but also speaks to the idea of having a spot for everyone in the esports market.

“The reason we believe in esports is one, there is a place for every student,” Does said. “You can be a player; you can be in the production side. It’s one of the most inclusive pieces that you’ll find.”



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E-Sports

Ill. educators share how to start an esports team

Esports can offer students opportunities to build teamwork as well as skills for future careers. Recent research has also shown that esports can provide safe spaces for students and encourage positive development. SmartBrief Education spoke with Jennifer Reidl, science teacher, and Heather McCarthy, media specialist, from Oak Lawn Hometown Middle School in Oak Lawn, Ill., […]

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Esports can offer students opportunities to build teamwork as well as skills for future careers. Recent research has also shown that esports can provide safe spaces for students and encourage positive development.

SmartBrief Education spoke with Jennifer Reidl, science teacher, and Heather McCarthy, media specialist, from Oak Lawn Hometown Middle School in Oak Lawn, Ill., about the beginnings of their esports team. The esports team at Oak Lawn is a member of NASEF, the Network of Academic and Scholastic Esports Federations.

This interview has been lightly edited for brevity and clarity.

How did your esports team start?

Jennifer ReidlReidl: In 2018, a coworker suggested that I start a video game club because I had a lot of old video game equipment. Then, three years ago our school became interested in starting an esports team. Heather suggested that I be a part of it, given I had a high interest in video games. We started interviewing coaches from other nearby programs for tips in getting started. After we hosted tryouts and put our team together, we had trouble finding teams to compete against. We allowed our team to compete against each other. We decided to take them to nearby high schools and universities to gain experience and see the potential that their esports path could take them. The second year, we were able to visit local high schools for friendly competitions. In our third year, we were able to compete in two seasons. We competed online with PlayVS as well as the Electronic Gaming Federation. We also lead other schools in our conference to develop an in-person league and our first competitive season.

What skills do your sports players learn?

Reidl: Our players have learned a lot about team work, leadership and sportsmanship. When they practice, they help each other strategize and improve. They see opportunities to help lead each other to be successful.  I love to see their sportsmanship. I think it’s most impressive to see how kind they are to others when they compete. Win or lose, we see them shaking hands and complimenting their opponents. There is so much joy in their faces when competing, and that is the most rewarding part of this experience.

Heather McCarthyMcCarthy: Our esports players have developed strong communication and collaboration skills that extend beyond the game. They learn how to listen to each other, share ideas and work together toward a common goal. It’s been incredible to watch their confidence grow as they contribute to the team and support one another. Alongside their teamwork, they consistently show respect and good sportsmanship. Whether they win or lose, they treat their opponents with kindness and encouragement. Watching them build these skills while having fun and lifting each other up has been one of the most rewarding parts of this experience.

What do you want parents to know about esports?

Reidl: We are learning many beneficial life skills through gaming: teamwork, collaboration, winning, losing, communication skills, strategy, problem solving, commitment, responsibility and overcoming adversity. There are many benefits allowing students that don’t necessarily have athletic ability to be able to participate and be part of team. I want parents to look beyond the negative stigma often associated with video games. Being part of an esports team is just like being part of any traditional sports team because it builds teamwork, discipline and strategy. The difference is, instead of using physical strength, we rely on our hands, reflexes and minds.

McCarthy: I want parents to know that esports is so much more than just playing video games. It’s a powerful way for students to develop future-ready skills that can support them in STEM fields, college opportunities and even career pathways. Through structured gameplay and team involvement, students practice communication, critical thinking and digital literacy, which are all skills that are essential in today’s tech-driven world. Esports opens the door for scholarships, networking and careers in areas like game design, coding, broadcasting, and marketing. Most importantly, our program is rooted in the positive values of respect, teamwork and perseverance, which prepare students to succeed both in and out of the game.

What do you think the future is for careers in esports or gaming?

Reidl: I think the future for careers in esports or gaming has many possibilities. It is a billion dollar industry. There’s potential for not only gamers, but game design, marketing, coaching, broadcasting, media and more.

McCarthy: The future of careers in esports and gaming is incredibly promising, especially as technology continues to evolve and blend with entertainment, education and innovation. What excites me most is how this field is pushing the boundaries of what careers can look like. There are opportunities not only in gameplay but in fields like virtual reality development, cybersecurity, data analytics and event production. As more schools and colleges build esports programs, students are gaining early exposure to these industries in meaningful ways. We’re seeing a shift where gaming is no longer just a hobby, but a launchpad for creativity, entrepreneurship and tech-driven careers that didn’t even exist a decade ago.

What surprised you most about esports?

Reidl: I think what surprised me most about esports is how similar my experience as an athlete was. I see the competitive drive in my students, and I can relate to that. Their dedication to improve on their skills, and the joy they get from competing, is something I felt on the basketball court and the softball field. Video games to me, was a hobby, but I wish I had had the opportunity to compete in gaming. I think that would have been a lot of fun.

McCarthy: What surprised me most about esports was how quickly I saw its educational value, even though I didn’t know much about it when we first started. As a media specialist, I’m always looking for ways to connect students with technology and literacy in meaningful ways, but I hadn’t realized how naturally esports fits into that. I was amazed at the level of collaboration, strategic thinking and communication involved. Watching students take ownership, support one another and grow as confident digital leaders completely shifted how I view gaming. It’s now one of the most engaging and rewarding parts of my role.

Opinions expressed by SmartBrief contributors are their own.


 

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