Through its expertly localised and certified portfolio comprising 200+ titles, including the highly engaging fish-shooting games, crash and slot releases, TaDa is an award-winning and trusted brand across the region.

In addition, by offering its bespoke gamification tools GiftCode and WIN CARD to enhance engagement, TaDa is known for driving player retention and operator differentiation across multiple demographics.

With localised slots including Lucky Jaguar, Lucky Jaguar 2 and the market leading Garuda themed Fortune Gems‘ series alongside the unique fishing-shooting titles Mega Fishing and Ocean Hunter, BetConnections’ clients and players will have immediate access to these innovative and engaging games.

Through 120+ business partnerships with providers and operating in 23 countries across Latin America and Central America, BetConnections are a global provider of iGaming software solutions. They offer their partners a world class sports betting and casino platform, available as an omnichannel service across online, mobile and retail.

BetConnections are proud of their certification of the administrative system Kingbox Plus for global security, control and regulation.

Through utilising top-tier technological solutions in conjunction with an agile development methodology, BetConnections deliver creative, cost-effective and customised solutions, while their services are equipped with powerful artificial intelligence tools, giving their clients a considerable competitive advantage.

Hector Langa, Business Development Manager, TaDa Gaming, said: “TaDa has built its presence in Brazil as a trusted provider of market leading games through partnering with quality platforms like BetConnections. Their extensive know-how, reach and innovative approach to the Brazilian market aligns with our own and we are delighted to be working together.”

Jesús R. Campos, CEO, BetConnections, commented: “We believe in constant evolution across the Betconnections platform to ensure our partners are best placed to deliver success in their core markets. Working with tier one providers makes this process easier and we’re thrilled to have partnered with TaDa Gaming. We are looking forward to delivering some great experiences together.”

For further information, please visit www.tadagaming.com or contact [email protected]

TaDa Gaming

TaDa Gaming is a premier game development company with over 30 years of industry experience. Renowned for its innovation and quality, the company has produced more than 200 games across genres such as video slots, fish-shooting, table games, card games, bingo, and crash games—optimized for mobile, console, and H5 platforms.

TaDa Gaming places a strong emphasis on skill, research, and continuous advancement to maintain its distinctive edge. Its mission is to provide a superior gaming experience for a diverse global audience.

Betconnections

Founded 2015, BetConnections is proud of its certification of the administrative system Kingbox Plus for global security, control, and regulation.

With Gaming Lab Certified”, GLI 19 & 33 and BMM Test Labs alongside a CONAJZAR License (Paraguay), the company is headquartered in Paraguay and operates in 23 countries (Latin America and Central America).

With six registered trademarks of original products, the iGaming platform offers comprehensive solutions for online sports betting and gaming operators; seamless integration of games and content providers for gaming operators; solutions for player management and responsible gaming practices and security and compliance solutions to ensure operators’ reliability and integrity.

For further information, visit BetConnections

Source: GMB

German football powerhouse FC Bayern Munich has announced a landmark multi-year global partnership with leading online betting operator Betano, marking one of the most significant sponsorship deals in European football’s betting sector. The agreement, which commences with the 2025/26 Bundesliga season, positions Betano as FC Bayern’s official sports betting partner, granting the brand extensive visibility across the club’s digital and physical platforms while strengthening both organizations’ positions in their respective markets.

This strategic alliance represents a convergence of two industry leaders: FC Bayern’s unparalleled football pedigree and global fanbase meeting Betano’s rapidly expanding presence in regulated betting markets. The partnership reflects the evolving commercial dynamics within European football, where clubs increasingly seek sophisticated betting partners capable of enhancing fan engagement while maintaining strict compliance with regulatory requirements.

Partnership Structure and Scope

The FC Bayern-Betano partnership encompasses a comprehensive range of commercial rights and marketing opportunities designed to maximize value for both organizations while creating enhanced experiences for football fans globally.

Commercial Rights Package

The agreement grants Betano extensive commercial privileges that position the brand prominently within FC Bayern’s marketing ecosystem:

Official Sports Betting Partner Status: Betano becomes FC Bayern’s exclusive betting partner, providing category protection and premium positioning within the club’s commercial portfolio.

Allianz Arena Branding: Prominent visual presence at FC Bayern’s iconic stadium, including LED perimeter advertising, concourse branding, and potential naming rights for specific areas or experiences.

Digital Platform Integration: Comprehensive branding across FC Bayern’s extensive digital properties, including the official website, mobile applications, and social media channels that reach millions of fans worldwide.

Content Collaboration: Joint development of exclusive content featuring FC Bayern players, legends, and behind-the-scenes access, creating unique value propositions for both traditional fans and betting customers.

Player and Legend Access: Rights to feature FC Bayern players and club legends in promotional activities, providing authentic endorsement opportunities that resonate with football audiences.

Geographic Focus and Market Strategy

The partnership’s global scope reflects both organizations’ international ambitions, with particular emphasis on strategic markets where synergies between FC Bayern’s fanbase and Betano’s operational presence create optimal commercial opportunities.

European Markets: Primary focus on regulated betting markets across Europe where Betano maintains licenses and FC Bayern enjoys substantial fan support, including Germany, Portugal, Romania, and other key territories.

Latin American Expansion: Strategic emphasis on Latin America, where Betano has established significant market presence and FC Bayern’s Bundesliga broadcasts attract growing audiences.

Emerging Opportunities: Potential for expansion into additional markets as regulatory frameworks evolve and Betano’s licensing portfolio expands.

Strategic Rationale and Business Objectives

The partnership represents carefully calculated strategic positioning by both organizations, designed to achieve specific business objectives while creating sustainable competitive advantages in their respective markets.

FC Bayern’s Commercial Strategy

For FC Bayern Munich, the Betano partnership supports several key strategic objectives that align with the club’s broader commercial and competitive goals:

Revenue Diversification: The agreement provides significant annual revenue that supports FC Bayern’s financial strength and competitive sustainability. Industry estimates suggest the deal generates €5-8 million annually, representing meaningful contribution to the club’s commercial portfolio.

Global Brand Expansion: Betano’s international presence, particularly in Latin America and emerging European markets, provides FC Bayern with enhanced visibility and fan engagement opportunities in regions where the club seeks to grow its supporter base.

Digital Innovation: Partnership with a technology-forward betting operator enables FC Bayern to explore innovative fan engagement technologies, including interactive matchday experiences, personalized content delivery, and gamified supporter interactions.

Commercial Portfolio Optimization: The betting partnership complements FC Bayern’s existing commercial relationships while avoiding conflicts with other sponsors, creating a balanced revenue portfolio across multiple categories.

Andreas Jung, FC Bayern Board Member for Marketing, emphasized the strategic significance: “We are delighted to welcome Betano as our new official sports betting partner. Their innovative approach and commitment to responsible gaming make them an ideal partner for FC Bayern as we continue to expand our global presence and offer our fans new ways to engage with the club.”

Betano’s Market Positioning Strategy

For Betano, operated by Kaizen Gaming, the FC Bayern partnership represents a transformative opportunity to elevate brand recognition and market penetration across key target markets:

Brand Credibility Enhancement: Association with one of football’s most successful and respected clubs provides Betano with credibility and prestige that significantly enhances its competitive positioning against established operators.

Customer Acquisition: Access to FC Bayern’s massive global fanbase creates unprecedented customer acquisition opportunities, particularly among high-value demographics that combine football passion with betting interest.

Market Differentiation: The exclusive partnership provides Betano with unique content and experiences that competitors cannot replicate, creating sustainable competitive advantages in crowded betting markets.

Regulatory Compliance Demonstration: Partnership with a prestigious club that maintains strict compliance standards reinforces Betano’s commitment to responsible gambling and regulatory adherence.

George Daskalakis, CEO of Kaizen Gaming, highlighted the strategic importance: “Partnering with a club of FC Bayern’s stature is a milestone for Betano. We look forward to creating unique experiences for fans and promoting a safe, responsible betting environment.”

Industry Context and Market Dynamics

The FC Bayern-Betano partnership occurs within a rapidly evolving sports betting landscape characterized by increasing regulation, growing commercial sophistication, and heightened focus on responsible gambling practices.

European Sports Betting Evolution

The partnership reflects broader trends within European sports betting, where regulatory maturation has created opportunities for sophisticated commercial relationships between clubs and licensed operators:

Regulatory Stability: Established regulatory frameworks in key European markets provide certainty for long-term commercial partnerships, enabling clubs and operators to invest in comprehensive marketing relationships.

Compliance Sophistication: Modern partnerships prioritize responsible gambling messaging and regulatory compliance, moving beyond simple sponsorship to embrace shared responsibility for consumer protection.

Technology Integration: Advanced crypto betting sites offer clubs access to cutting-edge fan engagement technologies that enhance the supporter experience while creating new revenue opportunities.

Market Maturation: As betting markets mature, partnerships evolve from basic logo placement to comprehensive commercial relationships that create mutual value through shared resources and expertise.

Betano’s Sponsorship Portfolio Strategy

The FC Bayern partnership represents the latest addition to Betano’s rapidly expanding sports sponsorship portfolio, which demonstrates the operator’s commitment to building brand recognition through strategic sports partnerships:

UEFA EURO 2024: Major tournament sponsorship providing continental exposure and demonstrating Betano’s capability to execute large-scale sports marketing campaigns.

Portuguese Primeira Liga: League-level partnership in Betano’s home market, establishing the brand as synonymous with Portuguese football.

Club Partnerships: Strategic relationships with clubs including Fluminense in Brazil and Sporting CP in Portugal, demonstrating geographic diversification and cultural adaptation.

Olympic Initiatives: Growing involvement in Olympic sports and athlete sponsorships, expanding beyond football to reach broader sports audiences.

This portfolio approach enables Betano to reach diverse audiences while building comprehensive brand recognition across multiple sports and geographic markets.

Bundesliga Commercial Landscape

The FC Bayern-Betano deal contributes to the Bundesliga’s evolving commercial relationships with betting operators, reflecting the league’s pragmatic approach to regulated gambling partnerships:

Regulatory Compliance: All partnerships must adhere to Germany’s strict gambling advertising regulations, including age restrictions and responsible gambling messaging requirements.

Club-Level Autonomy: Individual clubs maintain independence in selecting betting partners, creating competitive dynamics that benefit both clubs and operators through enhanced commercial terms.

Fan Experience Focus: Modern partnerships emphasize fan engagement and experience enhancement rather than purely promotional activities, aligning with supporter expectations and regulatory requirements.

International Expansion: Partnerships with global operators support Bundesliga clubs’ international growth strategies while providing operators with access to premium football content.

Technology Integration and Fan Experience Enhancement

The partnership promises significant enhancement of the fan experience through innovative technology integration and content development that leverages both organizations’ strengths.

Digital Innovation Opportunities

The collaboration between FC Bayern’s content capabilities and Betano’s technology platform creates numerous opportunities for innovative fan engagement:

Interactive Matchday Experiences: Development of second-screen experiences that enhance live match viewing through real-time statistics, player information, and interactive content.

Personalized Content Delivery: Utilization of Betano’s customer data and engagement technologies to deliver personalized FC Bayern content based on individual fan preferences and behavior.

Gamification Elements: Introduction of non-monetary gamification features that reward fan engagement and knowledge while maintaining compliance with responsible gambling principles.

Exclusive Access Programs: Creation of tiered fan experiences that provide exclusive access to players, training sessions, and behind-the-scenes content for engaged supporters.

Content Development Strategy

The partnership enables comprehensive content development that serves both traditional football fans and betting customers:

Behind-the-Scenes Access: Exclusive content featuring FC Bayern training sessions, player interviews, and tactical analysis that provides betting customers with unique insights.

Match Preview and Analysis: Collaborative development of match preview content that combines FC Bayern’s insider knowledge with Betano’s analytical capabilities.

Historical Content: Utilization of FC Bayern’s rich history and archived content to create engaging experiences that connect with fans across different generations.

Multilingual Content: Development of content in multiple languages to serve both organizations’ international audiences and support global expansion objectives.

Responsible Gambling Framework

Both organizations have emphasized their commitment to promoting responsible gambling practices throughout the partnership, reflecting industry best practices and regulatory requirements.

Comprehensive Responsible Gambling Measures

The partnership incorporates sophisticated responsible gambling protections that exceed basic regulatory requirements:

Age Verification: Strict age verification processes for all betting-related content and experiences, ensuring protection of minors.

Messaging Integration: Responsible gambling messages prominently featured in all marketing materials and communications, including clear information about support resources.

Educational Content: Development of educational materials that help fans understand betting risks and make informed decisions about gambling participation.

Support Resource Promotion: Active promotion of gambling support organizations and helplines through both organizations’ communication channels.

Technology Solutions: Implementation of technology tools that help identify and assist customers showing signs of problem gambling behavior.

Regulatory Compliance Framework

The partnership operates within a comprehensive compliance framework that addresses multiple regulatory jurisdictions:

• German Regulations: Full compliance with Germany’s strict gambling advertising laws, including age restrictions and responsible gambling messaging requirements.
• European Standards: Adherence to broader European regulatory principles regarding gambling marketing and consumer protection.
• Market-Specific Adaptation: Customization of marketing approaches to meet specific regulatory requirements in different geographic markets.
• Ongoing Monitoring: Regular review and updating of compliance measures to address evolving regulatory requirements and industry best practices.

Financial Impact and Commercial Significance

While specific financial terms remain confidential, industry analysis suggests the partnership represents one of the most valuable betting sponsorships in German football, with implications for broader market dynamics.

Revenue Impact Assessment

Industry experts estimate the partnership’s annual value at €5-8 million, positioning it among the most lucrative betting relationships in German football:

• Competitive Benchmark: The deal establishes new standards for betting partnerships in the Bundesliga, potentially influencing future negotiations between clubs and operators.
• Commercial Portfolio Enhancement: For FC Bayern, the agreement significantly strengthens the club’s commercial revenue base, supporting competitive investments and operational sustainability.
• Market Value Creation: The partnership creates value through multiple revenue streams, including direct sponsorship fees, performance bonuses, and revenue sharing opportunities.
• Long-term Sustainability: Multi-year structure provides revenue predictability that supports long-term strategic planning for both organizations.

Market Impact and Industry Implications

The partnership’s commercial success could influence broader industry trends:

• Partnership Evolution: Success of the comprehensive commercial relationship may encourage other clubs to seek similar sophisticated partnerships rather than basic sponsorship arrangements.
• Operator Investment: Demonstrated success may encourage other betting operators to increase investment in premium sports partnerships, elevating overall market dynamics.
• Regulatory Acceptance: Successful execution of responsible gambling commitments may influence regulatory attitudes toward sports betting partnerships in Germany and other European markets.
• Fan Acceptance: Positive fan reception of enhanced experiences may demonstrate the potential for value-creating partnerships between sports organizations and betting operators.

Future Expansion and Development Opportunities

The partnership creates foundations for potential expansion and development that could enhance value for both organizations over time.

Geographic Expansion Potential

The global nature of the partnership enables expansion into additional markets as opportunities arise:

• Emerging Markets: Potential expansion into new markets where both FC Bayern and Betano seek to establish or strengthen their presence.
• Regulatory Development: Adaptation to evolving regulatory frameworks that may create new commercial opportunities in previously restricted markets.
• Technology Evolution: Integration of emerging technologies that enhance fan engagement and create new value propositions for supporters.
• Content Innovation: Continuous development of new content formats and experiences that maintain fan interest and engagement over the partnership’s duration.

Strategic Development Opportunities

Long-term partnership success may create opportunities for deeper strategic collaboration:

• Youth Development Programs: Potential collaboration on youth football development initiatives that serve both organizations’ community engagement objectives.
• Technology Innovation: Joint investment in technology development that benefits both football and betting industry applications.
• Global Events: Collaboration on special events and activations that leverage both organizations’ brands and capabilities.
• Educational Initiatives: Development of educational programs that promote responsible gambling while enhancing football knowledge and appreciation.

Conclusion: A New Standard for Football-Betting Partnerships

The FC Bayern Munich-Betano partnership represents a sophisticated evolution in the relationship between football clubs and betting operators, demonstrating how strategic commercial alliances can create mutual value while maintaining strict compliance with regulatory requirements and responsible gambling principles.

For FC Bayern, the partnership provides significant revenue enhancement, global brand expansion opportunities, and access to innovative fan engagement technologies that strengthen the club’s competitive position both on and off the pitch. The agreement supports the club’s long-term strategic objectives while creating new experiences for supporters worldwide.

For Betano, the partnership delivers unprecedented brand credibility, customer acquisition opportunities, and market differentiation that positions the operator for sustainable growth across key target markets. Association with one of football’s most prestigious clubs provides competitive advantages that extend far beyond traditional sponsorship benefits.

The partnership’s emphasis on responsible gambling, regulatory compliance, and fan experience enhancement establishes new standards for commercial relationships between sports organizations and betting operators. Success in executing these commitments could influence broader industry attitudes toward such partnerships and encourage similar sophisticated collaborations across European football.

As the 2025/26 Bundesliga season approaches, the partnership’s implementation will provide valuable insights into the potential for value-creating relationships between football clubs and betting operators. The combination of FC Bayern’s global football brand with Betano’s technology innovation and market expertise creates a compelling foundation for sustained commercial success.

The FC Bayern-Betano partnership demonstrates that sophisticated commercial relationships between sports organizations and betting operators can achieve multiple objectives simultaneously: generating revenue, enhancing fan experiences, supporting global expansion, and maintaining strict adherence to responsible gambling principles. As both organizations execute their strategic vision, this partnership may serve as a model for similar collaborations that balance commercial opportunity with social responsibility.

References

MUMBAI: NODWIN Gaming, which works in South Asia’s esports and gaming ecosystem has officially partnered with the Esports World Cup Foundation (EWCF). it will manage media rights sales across South Asia including India, Bangladesh, Nepal, and other surrounding territories.

NODWIN Gaming will act as the strategic support for the EWCF in the region, supporting with media rights sales and distribution strategies for the EWC across South Asia. The partnership aims to bring the Esports World Cup to a broader audience of fans in one of the fastest-growing esports markets globally. Additionally, NODWIN Gaming will act as the EWCF’s marketing partner for the Indian market, to conceptualize and execute local campaigns and initiatives that support the Foundation’s mission of elevating esports and gaming culture worldwide.

The EWCF is the nonprofit organisation behind the Esports World Cup (EWC), a multi-title esports competition. The 2024 inaugural edition featured 1,500 players and 200 clubs from over 100 countries, competing across 21 titles for a record-breaking $60 million prize pool. With 500 million online viewers and 2.6 million in-person attendees, the EWC is focussing on setting a new benchmark for esports competitions worldwide.

NODWIN Gaming added that it has brought competitive gaming to mainstream audiences through multiple broadcast platforms, including television and OTT services. Its marquee IP, the Battlegrounds Mobile India Masters Series (BGMS), is currently the only Indian esports tournament to air on national television, broadcasting on Star Sports for three consecutive years. The company has also delivered top-tier productions and media rights solutions for properties such as the eISL in collaboration with Football Sports Development Limited (FSDL), the VALORANT Challengers South Asia with Riot Games, the Mountain Dew Arena with ESL India, and the Kingfisher India Premiership, among others.

Akshat Rathee, co-founder, MD NODWIN Gaming said, “The Esports World Cup is a landmark moment for global esports, and we’re proud to partner with the EWCF to bring that experience to South Asia. This partnership is about more than just broadcasting a tournament – it’s about building a bridge between South Asia’s incredibly passionate gaming communities and the global stage that the EWCF represents. Whether it’s in India, Bangladesh, Nepal or beyond, our goal is to make world-class esports content more accessible than ever. We’re excited to work closely with the EWCF to not only grow the tournament’s reach but to also support the larger ecosystem and community it helps foster.”

The EWCF is dedicated to supporting the long-term growth and financial sustainability of the global esports and gaming sectors. The foundation’s mission is to advocate for the entire ecosystem including players, fans, and businesses and to reinvest any proceeds back into initiatives that fuel the development of the industry.

“Our mission at the Esports World Cup Foundation is to create lasting impact for the global esports industry by setting new competitive benchmarks and forging partnerships that understand the nuances of each region. South Asia represents an incredibly dynamic and fast-growing gaming market, and NODWIN Gaming brings unparalleled knowledge, reach, and local trust to this ecosystem. By partnering with NODWIN, we are not only ensuring that the Esports World Cup reaches more fans, but we are also reinforcing our commitment to making esports more accessible, inclusive, and sustainable,” stated Mike McCabe, COO Esports World Cup Foundation.

Through this association, the EWCF aims to strengthen its global presence while leveraging NODWIN Gaming’s experience in youth engagement, esports content, and regional distribution across emerging economies.

MANILA — Acer secured the top position in the Philippine personal computer market in Q1 2025, with a 35.7% total market share, a 34.2% share in consumer notebooks, and an impressive 40.6% share in gaming laptops, according to market research firm GfK. Acer also delivered a strong performance in April, with its notebook segment reaching a 36% market share, further cementing its dominance.

Acer’s success can be credited to a multi-faceted marketing approach, including strategic partnerships with brand ambassadors. This method has proven very effective in expanding Acer’s nationwide reach and strengthening its local branding efforts.

A prime example is Acer’s partnership with the “Kings of P-pop,” SB19. This collaboration has been key in maintaining Acer’s relevance to its customer base, especially among the younger demographic. The partnership between Acer and SB19 began before their official ambassadorship for Acer Day and endorsement with Acer and Acerpure in 2021.

“Our partnership with SB19 works because we share the same values and energy. Also, the group’s strong social media presence and its ability to create engaging content have allowed us to reach and connect with our customers,” said Sue Ong-Lim, Managing Director at Acer Philippines.

Recently, Acer co-presented SB19’s “Simula at Wakas” world tour stop in Taiwan, further strengthening the brand’s connection with SB19’s fans. SB19 also visited Acer’s Taipei headquarters as “one-day employees” to experience the brand’s innovations firsthand.

Acer Chairman and CEO Jason Chen, along with Pan-Asia Pacific President Andrew Hou, personally met with the group and gifted each member a Predator Helios 18 gaming laptop.

During the group’s visit to Taiwan, SB19 visited Acer’s product experience center. They also tried the latest gaming laptops and the FreeSense Ring smart wearable developed by Acer Fashion. They participated in a design workshop to brainstorm ideas for laptop aesthetics and compact home appliances.

As the partnership marks its fifth year, Acer and SB19 look forward to more fruitful and productive years together.

For more information about Acer, follow Acer Philippines on its social media platforms: @AcerPH on Facebook, @acerph on Instagram, and @acerphils on Twitter, or go to www.acer.com.