NIL

Halftime analysis of NIL in 2025

The influence of name, image, and likeness (NIL) rights continues to push the boundaries of college sports in unprecedented ways. From the ripple effects of the transfer portal to the ongoing antitrust battles in federal court, nearly every aspect of college athletics is now touched by the high stakes of athlete endorsements – including pending […]

Published

1 month ago

May 15, 2025

Your Sports Nation

The influence of name, image, and likeness (NIL) rights
continues to push the boundaries of college sports in unprecedented ways. From
the ripple effects of the transfer portal to the ongoing antitrust battles in
federal court, nearly every aspect of college athletics is now touched by the
high stakes of athlete endorsements – including pending litigation and a
patchwork of NIL laws and guideli…

NIL

QB LaNorris Sellers rejected $8M transfer offer to stay loyal to Gamecocks

COLUMBIA, S.C. (WCIV) — South Carolina’s breakout star quarterback, LaNorris Sellers, couldn’t think of anywhere else to play. After leading the Gamecocks to a 9-4 (5-3) record in the 2024 season, Sellers, a redshirt sophomore, proved that some things are worth more than money. Sellers’ father, Norris, told The Athletic’s Bruce Feldman that his son […]

Published

20 minutes ago

June 18, 2025

Your Sports Nation

COLUMBIA, S.C. (WCIV) — South Carolina’s breakout star quarterback, LaNorris Sellers, couldn’t think of anywhere else to play.

After leading the Gamecocks to a 9-4 (5-3) record in the 2024 season, Sellers, a redshirt sophomore, proved that some things are worth more than money. Sellers’ father, Norris, told The Athletic’s Bruce Feldman that his son was offered a two-year, $8 million NIL offer from another school, which he declined.

“He was offered all kinds of crazy numbers,” Norris said. “I told him he could say, I’m gonna stay or I’m gonna go. By my two cents: It was to get into college on a scholarship, play ball, get our degree and go on about our business. This NIL deal came later. We didn’t come here to make money. We came here to get our education, play ball, and with schools calling, we’re not gonna jump ship because they’re offering more than what we’re getting. If it ain’t broke, don’t fix it.”

READ MORE | “Gamecocks’ LaNorris Sellers named No. 7 Heisman contender by ESPN ahead of new season.”

LaNorris echoed the sentiment, claiming that he wants to build something special in his home state.

“I’ve been playing football all of my life for free,” LaNorris said. “I’ve built relationships here, my family’s here, my brother’s here. There’s no reason for me to go someplace else and start over.”

Sellers is just the latest quarterback in the college football ranks to command eye-opening amounts of money.

According to On3’s NIL valuation tracker, Arch Manning commands $6.8 million at the University of Texas. Carson Beck, who earned $4.3 million from the University of Miami, was not far behind.

READ MORE | “Sellers’ 20-yard TD run lifts No. 16 South Carolina to 17-14 win over No. 12 Clemson.”

Sellers has built a cult-like following after his slow start in Columbia.

He threw for 2,534 yards and 18 touchdowns. Sellers also pitched in on the ground, rushing for 674 yards and seven touchdowns.

The defining performance of Sellers’ first year as a starter came in a rivalry game against Clemson, where he ran for 166 yards and two touchdowns in a come-from-behind 17-24 win. He capped off that performance with an impressive 20-yard touchdown run on a third-and-16 play with one minute remaining.

With just one year as a full-time starter under his belt, Sellers is already ranked as a top-five draft pick in 2026, according to ESPN.

But until then, he is comfortable saying that no amount of money can buy him the happiness he felt playing for the Gamecocks.

“He’s made of the right stuff,” Gamecocks Head Coach Shane Beamer said. “He’s got a great family around him. He knows what he means to this state. LaNorris has a chance to leave a legacy here.”

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NIL

What is Nevada Wolf Pack’s next big facility improvement?

In this week’s TV edition of Murray’s Mailbag, presented by Laub and Laub, we are answering the following questions: @JOHNWMACKAY1908: Do you have any predictions for how the TV contracts are going to shakeout for the MWC/ Pac-7? It appears to me the continuous delays are because the Pac-7 cannot generate enough $ to justify […]

Published

44 minutes ago

June 18, 2025

Your Sports Nation

In this week’s TV edition of Murray’s Mailbag, presented by Laub and Laub, we are answering the following questions:

@JOHNWMACKAY1908: Do you have any predictions for how the TV contracts are going to shakeout for the MWC/ Pac-7? It appears to me the continuous delays are because the Pac-7 cannot generate enough $ to justify the cost of those schools leaving the MWC and the Pac refuses to accept that reality.

@ANVILIGENT75408: With the GSR Arena and indoor practice facility about to break ground this summer, what do you think will be the next major facility investment for Nevada?

@BONITAVISTA1971: Some coaches and sports “insiders” are saying the House/NCAA settlement guarantees the FCS teams will now just be feeders for the Power Four teams Well, at least we can rely on NIL Go to enforce the “reasonability” of payments from donors.

@JTFROMNV99: How do other teams besides the football team use the newly approved field house? It seems like a project mainly for football, based on the gridiron and turf used in most of them at other schools.

@FAKECOACHMUMME: We’re coming up at the end of another Nevada athletics fiscal year; who has more Wolf Pack Points this year — the Caranos or Alex Mereulo?

You can watch this week’s full Murray’s Mailbag segment below.

Link

NIL

Brag House Launches Revenue

Initiative unlocks new royalty-based income stream and expands platform utility for brands and users alike NEW YORK, June 17, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, last week unveiled plans to launch a […]

Published

45 minutes ago

June 18, 2025

Your Sports Nation

Initiative unlocks new royalty-based income stream and expands platform utility for brands and users alike

NEW YORK, June 17, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, last week unveiled plans to launch a secure digital asset platform as part of its Name, Image, and Likeness (NIL) initiative supporting the Company’s broader monetization strategy by introducing new revenue streams, expanding Gen Z engagement, and strengthening its data-driven value proposition.

Building on its earlier announcement to explore digital NIL engagement models, the initiative leverages Brag House’s national footprint across 200+ NCAA campuses through its partnership with Learfield, enabling student-athletes to monetize personalized digital assets such as highlight reels, game-day passes, and authenticated collectibles. Brag House will retain transaction fees and recurring royalty revenue from secondary marketplace activity, while also capturing valuable user engagement and behavioral data.

“We’re laying the groundwork for a new digital economy built around Gen Z athletes and fans, ” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “By combining NIL rights with authenticated digital assets, we’re offering scalable monetization while enhancing our ability to understand and serve our community. This platform introduces a repeatable, high-margin business model aligned with the surging NIL and digital ownership economies.”

Unlocking a Multi-Billion-Dollar Market Through a Scalable Revenue Model

As referenced in Brag House’s previous announcement, the NIL market is projected to grow to $1.5 billion by 2027. Brag House’s NIL platform targets a key gap in the market: 95% of NCAA athletes currently receive little to no NIL compensation.

Using a no-code interface, athletes will be able to mint and sell digital assets directly to fans while Brag House earns transaction fees on all primary sales and royalties on secondary trades. Fan-to-athlete commerce will be enabled by automated smart contract systems, with automated payments routed to athlete-controlled digital wallets. The Company is evaluating sustainable, next-gen digital platforms that offer low fees and reliable verification systems.

Initial monetization scenarios include:

Personalized collectibles with resale royalties
Digital access passes for live/virtual events
Loyalty integrations with brand partners and sponsors
Tiered fan experiences that reward long-term participation

Accelerating Brag House’s Strategic Flywheel

This platform aligns directly with Brag House’s four-phase strategic roadmap: build Gen Z community, scale B2B solutions, monetize engagement, and activate proprietary data. The NIL initiative further supports each of these goals by:

Increasing user retention through exclusive athlete-fan interaction
Creating brand sponsorship inventory around collectible campaigns
Enhancing the Company’s first-party behavioral data for Gen Z
Enabling subscription and membership cross-sell opportunities

“This initiative is not about chasing trends, it’s about capturing value,” added Malloy. “We’ve already proven our ability to engage Gen Z across gaming and college campuses. Now, we’re unlocking the next layer of monetization that expands our platform’s economic potential.”

Pilot Rollout in Late 2025

Brag House expects to launch initial NIL activations on select campuses later this year, in conjunction with branded loyalty campaigns and its Brag Gators Gauntlet Series. Full platform capabilities, including smart contract integration, athlete onboarding, and fan resale features, are anticipated to go live in early 2026.

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com.

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, expectations related to the investigation of potential naked short selling, including the Company’s analysis, its ability to take appropriate corrective action, or any potential investigations by regulators and other risk factors discussed in the “Risk Factors” section of the Company’s filings with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

Media Contacts:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Dave Gentry, CEO
RedChip Companies, Inc.
TBH@redchip.com

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

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NIL

Vandy QB says team is going to ‘run Tennessee’ in the upcoming football season

The Vanderbilt quarterback also spoke candidly about recruiting and the Commodores’ potential as a powerhouse in the new era of college football, thanks to NIL. KNOXVILLE, Tenn. — Vanderbilt quarterback Diego Pavia didn’t hold back during an appearance on FanDuel’s “Bussin’ With the Boys” podcast, sending a clear message to in-state rival Tennessee. “Vanderbilt is […]

Published

1 hour ago

June 18, 2025

Your Sports Nation

The Vanderbilt quarterback also spoke candidly about recruiting and the Commodores’ potential as a powerhouse in the new era of college football, thanks to NIL.

KNOXVILLE, Tenn. — Vanderbilt quarterback Diego Pavia didn’t hold back during an appearance on FanDuel’s “Bussin’ With the Boys” podcast, sending a clear message to in-state rival Tennessee.

“Vanderbilt is going to run Tennessee after this year,” Pavia said. “This is gonna be the new staple of college football. It’s going to happen here at Vanderbilt.”

Pavia also spoke candidly about recruiting and the Commodores’ potential as a powerhouse in the new era of college football, emphasizing the appeal of Nashville and the strength of Vanderbilt’s NIL resources.

“Everyone wants to come to [the state] because of Nashville. So, they want to come to Nashville, so—Vanderbilt. And then, when we have the most money in NIL, why not come here? We literally just have to win this year, and throughout the rest of the year it’ll take care of itself.”

Pavia, a transfer from New Mexico State, turned heads in his first season at Vanderbilt. He threw for 2,293 yards and 20 touchdowns, completing 59.4% of his passes, and added another 800 rushing yards and 8 touchdowns on the ground.

“Vanderbilt is going to run Tennessee after this year. This is going to be the new staple of college football. It’s going to happen here at Vanderbilt.”

— Vanderbilt QB Diego Pavia, via @BussinWTB pic.twitter.com/ZVNWH7aR44

— Josh Ward (@Josh_Ward) June 17, 2025

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NIL

Marcus Freeman thinks he knows how to fix College Football’s coaching crisis

Published

2 hours ago

June 18, 2025

Your Sports Nation

Over the past several years, there has been a massive exodus of elite coaches as some of the best coaches at the College level have either stepped away from the game or moved to different roles in the NFL. Whether it has been coaches like Nick Saban retiring, Head Coaches moving to the NFL like Jim Harbaugh, or a coach like Jeff Hafley leaving a Head Coaching gig to become an NFL coordinator, the game has been stripped of it’s talent.

The biggest reason for the loss of elite level talent has been some of the recent changes to the College Football landscape. As NIL and the Transfer Portal have made it even more demanding on coaches, many have pointed to the added issues coaches need to deal with as a reason for the departures.

Marcus Freeman appeared on The Joel Klatt Show, where he gave his pitch to how College Football could start to make the sport more appealing to the coaches.

“We’ve gotta create some type of balance for those coaches and I think we are. I see us trending from my first year to now my fourth year in a direction that is trying to create some type of balance for assistant coaches, and that’s important.”

Marcus Freeman

The overall point that Marcus Freeman is making makes a ton of sense as the day to day roles these coaches, especially assistant coaches have are truly overwhelming. Where College Football needs to adapt is by simply creating more breaks in the yearly calendar to create more periods where coaches can get the balance that NFL coaches are given.

The main area where the game can shift is by creating more dead periods or longer dead periods in the recruiting calendar. During the season, coaches are still working extra hours keeping in contact with recruits which adds to the job. Once the season ends, the true season for assistants starts as they travel around the Country pitching their program to recruits.

The other area where College could look to cut down on activity is by moving from two transfer portal windows to one transfer window. The second transfer window creates another period where coaches could be on break but, they’re instead recruiting their own players once preventing departures while also looking to add to the roster.

As the College game continues to shift in a way that benefits the athletes, the coaches will need to become the next group that reaps some benefits.