NIL
House vs. NCAA lawsuit
The college sports economic revolution, which began more than a decade ago with Ed O’Bannon’s lawsuit over what became known as name, image and likeness (NIL), reaches its guillotine moment Monday in an Oakland courtroom. Judge Claudia Wilken of the Northern District of California, who ruled on the O’Bannon case, will oversee the settlement terms […]


The college sports economic revolution, which began more than a decade ago with Ed O’Bannon’s lawsuit over what became known as name, image and likeness (NIL), reaches its guillotine moment Monday in an Oakland courtroom.
Judge Claudia Wilken of the Northern District of California, who ruled on the O’Bannon case, will oversee the settlement terms of a class action, antitrust lawsuit that has been winding through the courts for five years.
If approved, the House vs. NCAA settlement will effectively dismantle the longstanding policy of amateurism and transfer billions of dollars from the schools to the athletes.
The settlement will provide back pay for former athletes who did not receive NIL compensation and create a revenue-sharing arrangement for current and future athletes.
It will expand scholarship opportunities, create an enforcement mechanism for third-party NIL payments and, above all, provide clarity for a broken industry.
Here’s what you need to know.
Who is House?
The named plaintiff in the case is Grant House, a former Arizona State swimmer who took the NCAA to court in 2020. But his lawsuit is actually the combination of three cases against the NCAA consolidated into one with the goal of securing financial compensation for past, present and future athletes based on their NIL.
Unlike the NIL system that took effect in the summer of 2021 and allows athletes to receive third-party compensation for endorsement and promotional endeavors, House creates a direct revenue-sharing relationship between the athletes and their schools.
Who are the defendants?
The NCAA and the power conference – the ACC, Big Ten, Big 12, SEC and Pac-12 – are the named defendants. The case was filed before the Pac-12 lost 10 schools in the summer of 2023, but it remains a legal entity and very much involved in the case.
How does the settlement work?
Fearing a loss in court that would have been catastrophic financially, the NCAA and the Power Five conference agreed to a deal last spring.
The damages portion allocates billions in NIL payments to athletes who are no longer eligible, while the injunctive portion creates a revenue-sharing model expected to be implemented this summer.
The settlement also creates more scholarships across dozens of NCAA sports and allows the major conferences to create an enforcement arm for third-party NIL payments.
How will the damages portion be paid?
The NCAA plans to pay approximately $2.7 billion to athletes who competed between 2016-24 but were barred from receiving compensation for the use of their NIL.
The amount will be paid over 10 years, with the NCAA withholding portions of the annual distributions it makes to the schools and instead sending that cash to the plaintiffs.
How will the injunctive portion work?
Approximately 22 percent of each school’s annual revenue from ticket sales, media rights deals and sponsorships will be set aside for the athletes. In 2025-26, that equates to a salary cap of roughly $20.5 million.
Members of the ACC, Big 12, Big Ten and SEC are expected to max out. (If they don’t, recruiting could suffer.) Schools in the Group of Five — and those that do not play major college football — will come in well under the cap.
In the Power Four, approximately 75 percent of the total (or $15 million) will be pegged for football; men’s basketball rosters will receive roughly 20 percent; the rest will go to athletes in the Olympic sports.
Does House impact roster sizes?
Perhaps the most overlooked aspect of the settlement is the expansion of scholarships and reduction in walk-on opportunities.
Let’s explain using football.
In the past, teams were allowed 85 scholarships but could have another 20 or 30 players on the roster as walk-ons. Under the House settlement, rosters are capped at 105, but every player could be placed on scholarship if the school chooses. Some sports will experience a drastic reduction in the number of roster spots.
What does this mean for NIL?
The settlement is designed to eliminate the so-called fake NIL currently used by collectives to lure transfers and high school recruits (i.e., pay-for-play). In theory, it will be replaced by the pure form of NIL, in which athletes are compensated for endorsement and promotional opportunities.
The NCAA has been unable to enforce pure NIL. But the House settlement allows the power conferences to construct an oversight body that’s independent of the NCAA. The CEO is expected to have an investigatory background.
Deloitte, the global auditing and consulting giant, will review NIL deals to determine their legitimacy.
Will the settlement be approved Monday?
In past cases, Wilken has refrained from ruling from the bench. However, she could signal an intent to approve, then render a final decision in a few weeks.
Outright rejection of the settlement would surprise many in college sports. A slew of objectors have expressed concerns, but none of the issues raised are considered substantive to the case itself.
The hearing could last most of the day and will unfold in a packed courtroom.
What’s next?
If Wilken approves the settlement, the revenue sharing era likely will begin on July 1. That won’t end the chaos — this is college sports, after all.
It remains unclear whether the settlement will stand up in court to a Title IX challenge, because football and men’s basketball players will receive the vast majority of revenue.
It does not account for the various state laws that govern NIL.
Also, college athletes aren’t unionized, which means the House settlement was not collectively bargained and, ultimately, might not be enforceable.
This isn’t the end for the college sports revolution, by any means. But it’s a step toward ending the chaos.
NIL
Bret Bielema claps back at Ole Miss fan, SEC graphic showing football ‘gauntlet’
During this week’s spring meetings in Destin, the SEC presented documents and graphics illustrating the “gauntlet” of the regular season. It showed the strength of the conference through multiple metrics such as Massey Ratings, SP+ and strength of record. Illinois coach Bret Bielema then countered with numbers of his own. Then, when an Ole Miss […]

During this week’s spring meetings in Destin, the SEC presented documents and graphics illustrating the “gauntlet” of the regular season. It showed the strength of the conference through multiple metrics such as Massey Ratings, SP+ and strength of record.
Illinois coach Bret Bielema then countered with numbers of his own. Then, when an Ole Miss fan called him out for his departure from Arkansas, he clapped back.
Bielema pointed out the way college football has changed in the last four years thanks to NIL and the transfer portal. He argued rosters are now more “balanced” than before, and he said to look at head-to-head records against power conferences during that window, especially considering the discussed Big Ten-SEC scheduling partnership.
“There is no better reality than recent history for reality. Maybe 2025 season, playoffs and bowl matchups head to head. Cant [sic] wait for that press release,” Bielema said at the end of his post.
Bielema, of course, coached in the SEC at Arkansas from 2013-17 following an impressive tenure at Wisconsin. He went 29-24 with the Razorbacks, including an 11-29 mark in conference play. An Ole Miss fan pointed out that record in response to Bielema’s post, and the coach answered with his record against the Rebels.
“Yes I do and the SEC was an awesome experience and extremely tough before today’s rules. And also remember going 3-1 vs Ole Miss during that time,” Bret Bielema wrote, along with a shrugging emoji.
The SEC’s documents illustrated the rigor of the conference schedule. In the last 10 years, the conference showed it only has two teams outside the Top 50 in both average strength of record and average Massey Rating. That, the league said, showed “clear evidence of the rigor of its regular season compared to other schools.”
How conference strength impacts CFP talks
The SEC and Big Ten are widely seen as the top two conferences in college football, and they are helping lead the charge when it comes to the College Football Playoff conversation. Future formats were a big part of the discussion in Destin this week, including a 5-plus-11 model that appears to be gaining steam.
Under that format, the five highest-ranked conference champions would be in the bracket, along with 11 at-large teams. SEC coaches voiced support for it although the previously reported model included a 4+4+2+2+1 bracket. That would include four bids each for the SEC and Big Ten, two bids apiece for the Big 12 and ACC, a spot for the Group of 6 and three at-large spots.
On3’s Pete Nakos confirmed Big Ten athletics directors discussed the 5-plus-11 format on their weekly call this week. Yahoo! Sports’ Ross Dellenger added the sense is most would not support the model if the SEC stays at eight league games.
NIL
Michael Hawkins Jr showcases dual
Emerging Star on the Field and in the Market: Michael Hawkins Jr’s Rise in College Football In the dynamic and fiercely competitive arena of college football, a new star is rapidly ascending. Michael Hawkins Jr., a freshman quarterback for Oklahoma, is not just making waves with his exceptional skills on the field but also marking […]


Emerging Star on the Field and in the Market: Michael Hawkins Jr’s Rise in College Football
In the dynamic and fiercely competitive arena of college football, a new star is rapidly ascending. Michael Hawkins Jr., a freshman quarterback for Oklahoma, is not just making waves with his exceptional skills on the field but also marking his territory in the burgeoning Name, Image, and Likeness (NIL) market. His journey, characterized by a remarkable dual-threat capability and mature composure, is a testament to the evolving landscape of college sports where talent meets opportunity.
A Dual-Threat Dynamo
Michael Hawkins Jr. stands out as a beacon of versatility and adaptability in the modern game. His ability to dismantle defenses, not just with his arm but also with his legs, has quickly made him a focal point of Oklahoma’s offensive strategy. This dual-threat prowess is not just a tactical advantage on the field; it’s a symbolic representation of the modern athlete’s multifaceted role in sports today. Hawkins Jr.’s playing style, which seamlessly blends power with agility, offers a glimpse into the future of quarterbacking, where versatility reigns supreme.
Navigating the NIL Landscape
Off the field, Hawkins Jr.’s impact is equally significant. His confirmed partnerships with major brands like Dr. Pepper and Leaf Trading Cards signal a new era where collegiate athletes can leverage their personal brand to secure lucrative deals. These high-profile NIL deals not only underscore Hawkins Jr.’s marketability but also highlight the shifting dynamics of college sports, where athletes now have unprecedented opportunities to benefit from their name, image, and likeness.
The Broader Implications
The rise of athletes like Michael Hawkins Jr. in the NIL space is a watershed moment for college sports. It represents a paradigm shift where the lines between amateurism and professionalism blur, offering a preview of how future generations of athletes will navigate their careers. Hawkins Jr.’s success in securing such deals as a freshman speaks volumes about his potential, not just as an athlete but as a brand ambassador. It underscores the importance of personal branding and marketability in the modern sports era, where athletes must excel both on and off the field to maximize their career opportunities.
A Promising Future Ahead
As Michael Hawkins Jr. continues to develop his game and expand his presence in the NIL market, his journey will undoubtedly inspire many young athletes who dream of following in his footsteps. His ability to balance athletic excellence with savvy business acumen sets a new standard for what it means to be a student-athlete in the 21st century. As college sports continue to evolve, Hawkins Jr.’s story will likely serve as a blueprint for the dual-threat athlete of the future: one who can dominate the competition while also building a personal brand that transcends the boundaries of the field.
In conclusion, Michael Hawkins Jr.’s early success is not just a personal triumph but a signpost for the future of college sports. His journey encapsulates the essence of the modern athlete: versatile, marketable, and unapologetically ambitious. As he continues to carve his path both on the field and in the marketplace, Hawkins Jr. is not just playing the game; he’s changing it.
NIL
Projected Top NBA Draft Pick Reportedly Earned $28 Million in NIL
The biggest star in college basketball last season was undoubtedly Duke Blue Devils’ freshman forward Cooper Flagg. The highly-touted recruit was viewed by many as the best player in the nation before he ever stepped foot on the court in college. Flagg lived up to the enormous hype, though, as he averaged 19.2 points, 7.5 […]

The biggest star in college basketball last season was undoubtedly Duke Blue Devils’ freshman forward Cooper Flagg.
The highly-touted recruit was viewed by many as the best player in the nation before he ever stepped foot on the court in college.
Flagg lived up to the enormous hype, though, as he averaged 19.2 points, 7.5 rebounds and 4.2 assists per game while leading the Blue Devils to the Final Four. This performance also netted him every major award in the nation, including the coveted Wooden Award, which is handed out to the best player in college hoops on an annual basis.
In the modern era of NIL, Flagg’s enormous star power naturally secured him some very lucrative endorsements, and one prominent analyst recently suggested that the true amount of these NIL deals was much higher than anyone could have guessed.
According to CBS Sports’ Brad Crawford, sports reporter Howard Bryant recently sat down with Bob Costas, and in this conversation, Crawford revealed the jaw-dropping NIL total that Flagg secured in his lone year at Duke.
“$28 million,” Howard said. “He had a $13 million deal with New Balance and then $15 million with Fanatics.”
The crowd in attendance was audibly shocked when Howard dropped the enormous figure, and for good reason.
$28 million is more than many All-Star-caliber NBA veterans currently make, so the thought of a college freshman raking in that much is pretty astonishing.
This figure also may be a case of something being too good to be true, as well.
According to Crawford, it’s likely that Howard was conflating the total amount of the deals that Flagg has signed with the amount they are slated to pay out per season.
“Here’s the thing,” Crawford writes, “Howard’s reported total is likely Flagg’s NIL contracts in totality and not an annual payment. ESPN’s Adrian Wojnarowski previously reported Flagg’s New Balance agreement was ‘significant.’ These are often multiyear contracts between incoming rookies and sneaker companies.”
This seems far more plausible than Flagg getting paid $28 million for one year of college basketball.
After all, the New Balance deal he signed as an incoming college freshman was reportedly for several years, and the company knew full well that only one of those seasons would be at the college level.
While Howard’s reporting might have been a bit sensationalized, there’s no denying that Flagg has used his brand to maximum effect at the college level.
He secured generational paydays before ever stepping foot on an NBA court.
Now, the presumptive first overall draft pick will enter his professional career with a level of financial security that no other rookie has ever known.
NIL
Mizzou football coaches added to College Football 26, will officially be in the game
After a decade-long absence, college football’s beloved video game made its return in 2025 — and it did not disappoint. Thanks to the new NIL structure, College Football 25 roared back and quickly became the highest-selling sports video game, fueled by years of anticipation and excitement. The viral success of EA Sports’ College Football 25 […]

After a decade-long absence, college football’s beloved video game made its return in 2025 — and it did not disappoint. Thanks to the new NIL structure, College Football 25 roared back and quickly became the highest-selling sports video game, fueled by years of anticipation and excitement.
The viral success of EA Sports’ College Football 25 made it one of the hottest titles in the gaming industry and now, College Football 26 is just around the corner.
College Football 26 is set to release on July 10 and is expected to include a host of new updates and features.
One of the most anticipated new features is the inclusion of real-life coaches in Dynasty Mode.
Last year, Lane Kiffin was one of the first coaches to chime in, saying that he’d appear in the game for free because of the recruiting value alone.
Missouri head coach Eli Drinkwitz, who’s often aligned with Kiffin on topics over the years, clearly shared a similar mindset.
On Friday, it was announced that Eli Drinkwitz would be featured in the game, and he’ll be joined by his offensive coordinator, Kirby Moore, and defensive coordinator, Corey Batoon.
The landscape of college football is constantly evolving, and it’s wild to think that video games are now part of recruitment, but welcome to the NIL era of CFB.
NIL
Dallas Mavericks Star Anthony Davis Talks ‘Integrity’ of NIL, College Sports
Dallas Mavericks star big man Anthony Davis is one of the best basketball players in the world. The accolades throughout his professional career speak for themselves. He helped the Los Angeles Lakers win the 2020 NBA Championship in the Orlando Bubble and is a 10-time All-Star who was named to the NBA 75th Anniversary team. […]

Dallas Mavericks star big man Anthony Davis is one of the best basketball players in the world.
The accolades throughout his professional career speak for themselves. He helped the Los Angeles Lakers win the 2020 NBA Championship in the Orlando Bubble and is a 10-time All-Star who was named to the NBA 75th Anniversary team.
Selected No. 1 overall by the New Orleans Hornets in the 2012 NBA Draft, he has certainly lived up to the hype and expectations that follow being picked as a franchise cornerstone.
A future Hall of Famer, Davis’s dominance on the basketball court goes beyond even his NBA production.
When he experienced a growth spurt in college, he shot up rankings as a recruit and became the best player in the country.
He ended up with the Kentucky Wildcats for one season, helping them win the national championship as one of the most dominant college basketball players of the modern era.
During his lone campaign with Kentucky, Davis averaged 14.2 points, 10.4 rebounds, 1.3 assists, 1.4 steals and the most blocks in the country with 4.7 per game.
He was a one-man wrecking crew, picking up a laundry list of accolades and awards for his single season with the Wildcats.
Had Name, image and likeness deals been around at the time, he would have made a killing with how popular he was on and off the court.
As part of a collaboration with CeraVe, Davis sat down and did an interview with Sports Illustrated, where one of the topics discussed was NIL and how much it has changed college sports.
“It’s tough, because obviously they didn’t have that when I was in college,” Davis said, via Patrick Andres of SI. “It kinda takes away from the game a little bit because of — and I’m not hating — it takes away from the integrity in the sense of players are only going to certain schools because of the money.”
There is a lot of money being thrown around by schools, looking to bring the best players into their programs. It has also had an impact on the NBA Draft, with players being able to make money in college.
Not only are high school athletes being wooed by these schools, but so are established college players who hit the transfer portal looking for a payday, changing the entire recruiting dynamic from when Davis was in school.
“College basketball is still competitive, but the recruitment of it has kinda gotten a little wacky, especially when player can leave and enter the (transfer) portal and go anywhere. It just gets a little tricky,” Davis said. “The coaches either a) have to be more strategic with their recruiting, or b) if you don’t have a lot of money for NIL, that kind of takes away your school, your program, as far as being a top recruiter for some of these players.”
Likely gone are the days of a coach building something with a core group of players sticking together for multiple seasons.
The smaller programs are having their top-end talent poached by bigger schools, who are watching their regulars leave for bigger paydays elsewhere throughout the country.
NIL
Mississippi State baseball may have injured pitcher in NCAA tournament
TALLAHASSEE, FL — Mississippi State baseball made a surprising move with its starting pitcher for the NCAA tournament opener. The No. 3 seed Bulldogs started Ben Davis in the Tallahassee Regional game against No. 2 Northeastern on May 30. He came through with one of his best outings of the season as MSU (35-21) won […]

TALLAHASSEE, FL — Mississippi State baseball made a surprising move with its starting pitcher for the NCAA tournament opener.
The No. 3 seed Bulldogs started Ben Davis in the Tallahassee Regional game against No. 2 Northeastern on May 30. He came through with one of his best outings of the season as MSU (35-21) won 11-2 at Dick Howser Stadium.
But it was a surprise that Davis started. The sophomore started three times this season, but not once since March, and has served mostly as a reliever.
After the game, interim coach Justin Parker hinted that it could have been spurred by an injury on the pitching staff.
Watch Mississippi State vs Florida State live on Fubo (free trial)
“It was a health-related move, and I can’t comment too much on it,” he said.
Parker also wouldn’t reveal who MSU will start at pitcher against No. 1 Florida State (39-14) on May 31 (5 p.m. CT, ESPN2).
What are Mississippi State’s pitching options against Florida State?
The shakeup to the Bulldogs’ pitching staff succeeded against Northeastern, but if a starter truly is unavailable, it could greatly affect their chances at winning the regional.
Pico Kohn (5-3, 4.13 ERA) is MSU’s ace who typically pitches the first games of series. Did Mississippi State hold him for the Florida State matchup, or is he injured?
Evan Siary (2-1, 4.13 ERA) is Mississippi State’s second-best starter, especially with how he came along in the second half of the season. He should be starting at some point in the regional, if he’s healthy.
Karson Ligon (6-5, 5.81 ERA) is MSU’s third starter but has struggled with inconsistencies. Still, he’d be expected to pitch at some point, if he’s healthy.
“The thing that we’re tracking is getting better every day,” Parker said. “Just got to take a look at it.”
Ben Davis pitched Mississippi State by Northeastern
Davis ran into trouble early in his start.
Northeastern took a 1-0 lead in the first inning after a walk and two singles. The Huskies scored another run in the second inning after an error by second baseman Gatlin Sanders.
After that, Davis was in command with three shutout innings. He was pulled after the fifth inning with MSU ahead 7-2. Davis allowed just one earned run with five hits, two walks and three strikeouts on a season-high 87 pitches.
“I thought just as far as the expectations, this guy’s been good for us all year in a multitude of different roles,” Parker said. “That’s what I expected him to do. He got better as the game went on.”
Freshman Ryan McPherson was the only other MSU pitcher utilized, and he threw four no-hit innings.
All five of Northeastern’s hits in the game were singles. The Huskies entered the NCAA tournament second in the country in stolen bases, but didn’t attempt a single one against MSU.
The fact that Mississippi State needed to use only two pitchers sets the staff up well. But with the mysterious injury that Parker wouldn’t expand on, it raises uncertainty as to its next options.
Sam Sklar is the Mississippi State beat reporter for the Clarion Ledger. Email him at ssklar@gannett.com and follow him on X @sklarsam_.
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