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How Americans prioritize themselves when it comes to fitness

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How Americans prioritize themselves when it comes to fitness








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Do it for you — a new study has found three in five Americans are motivated to start a new fitness routine in 2024 to look good for themselves.

The poll of 2,000 U.S. adults revealed, over the next 12 months, people are prioritizing themselves when it comes to their fitness: aiming to lose a certain amount of weight (43%), increasing their general strength (43%) and increasing their general mobility (35%).

But seeing a noticeable difference in the mirror takes time. The average person believes it takes six weeks of a new fitness regime before they can see a physical difference.

📡 << Broadcast-ready version of this research story >> 📡

And once they’ve seen results in themselves, 54% said it’s “easier” to maintain their routine.

However, 48% were worried about potentially losing the motivation to get fit and 65% believe the motivation to increase their level of physical fitness does actually wane over time.







Motivation-Matters




According to respondents, the motivation to keep going lasts for about four weeks before needing a new push.

The survey, commissioned by Optimum Nutrition and conducted by OnePoll, found a majority of Americans’ diet affects their level of fitness motivation (89%).

Nearly three in 10 (29%) believe they don’t get enough protein in their diet, lacking it either “all the time” (19%) or often (40%).

Gen X felt like they were lacking protein the most out of all generations (35%), compared to millennials (34%), Gen Z (27%) and baby boomers (21%). Plus, over three in five (35%) females don’t think they get enough protein vs. 23% of men.

The average person has two meals per day that don’t include protein, but 61% would be more likely to increase their protein intake in order to help achieve their fitness goals.

As people are reflecting on health and wellness over the next 12 months, the most common experiences that make people feel out of shape include running out of breath often (49%) and trying on clothing that no longer fits (46%).

Over a quarter (29%) said they realized they were out of shape after not being able to walk up a flight of stairs without feeling winded.

Overall, half are optimistic about their fitness futures, believing that their best physical days are still ahead of them.

“Of course it takes time to see a physical difference in ourselves,” said Optimum Nutrition Brand Director Jim Hogan. “But when you first start a new fitness routine, that moment of realization is powerful — it’s an encouragement that what you’re doing is working and the goals you have for yourself are achievable. That’s the sort of motivation people need to keep their fitness habits up.”

  • Lose a certain amount of weight – 43%
  • Increase my general strength – 43%
  • Increase my general mobility – 35%
  • Gain muscle – 32%
  • Body Composition (to lose fat and build muscle) – 26%
  • Maintain my current weight – 18%
  • Gain a certain amount of weight – 8%

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Optimum Nutrition between Jan 4 and Jan 8, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

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Kentucky set to host volleyball regional

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LEXINGTON, Ky. — The University of Kentucky is hosting the 2025 NCAA Volleyball Lexington Regional. Matches will be played Thursday and Saturday at Memorial Coliseum.


What You Need To Know

  • Kentucky hosts the 2025 NCAA Volleyball Lexington Regional at Memorial Coliseum, with matches Thursday, Dec. 11, and Saturday, Dec. 13.
  • Top-seeded Kentucky opens vs. Cal Poly at 3:30 p.m. ET Thursday; No. 2 Arizona State plays No. 3 Creighton at 1 p.m. ET; both matches air on ESPN2 
  • Thursday’s winners meet in Saturday’s regional final, with the winner advancing to the NCAA Final Four in Kansas City, Missouri
  • All-session tickets go on sale Monday at 10 a.m. ET through UK Athletics


Top-seeded Kentucky opens play Thursday afternoon at 3:30 p.m. ET against Cal Poly, who beat the No. 4 seed USC in five sets Friday to advance. In the regional’s opening match, second-seeded Arizona State will play third-seeded Creighton at 1 p.m. ET. ESPN2 will have live coverage of the matches Thursday, with both also shown live on the ESPN app. The two winners of Thursday’s matches will meet Saturday afternoon in the regional final, with the winner advancing to the NCAA Final Four the following weekend in Kansas City, Missouri. The Lexington Regional final on Saturday will be aired live on the ESPN networks, with a time to be announced Thursday.

All-session tickets for the 2025 Lexington Regional go on sale Monday at 10 a.m. ET through UK Athletics by calling the ticket office at 859-257-3838 or visiting the ticket office in the Joe Craft Center. Fans interested in purchasing single-session tickets can acquire those tickets beginning at 10 a.m. ET Tuesday. One ticket will get fans into both regional semifinal matches Thursday.

2025 NCAA Volleyball Lexington Regional Memorial Coliseum — Lexington, Ky.

Thursday, Dec. 11

  • Match 1: 1 p.m. ET — (2) Arizona State vs. (3) Creighton [ESPN2]
  • Match 2: 3:30 p.m. ET — (1) Kentucky vs. Cal Poly [ESPN2]

Saturday, Dec. 13

  • Match 3: Time TBA — Winner Match 1 vs. Winner Match 2 [TV TBA] — Winner advances to NCAA Final Four



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El Paso volleyball player Giselle Gandara named MaxPreps All-American

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Dec. 7, 2025, 9:15 a.m. MT

Eastlake High School volleyball player Giselle Gandara has been named to the MaxPreps Freshman All-American volleyball team.

The 5-9 outside hitter had 427 kills, 378 digs, 66 blocks and 53 aces for the Falcons, who finished 36-5 and won two playoff matches this past season. She is one of five Texas players on the 20-person team.

“Giselle is a fantastic player,” Eastlake coach Roel DeAnda said. “She has a strong work ethic and her future is bright. It’ll be great to see her compete in the next three years.”

Eastlake’s Giselle Gandara  was named to the MaxPreps Freshman All-American team. She is seen here hitting the ball against Chapin during a volleyball match at Eastlake High School on Aug. 12.

Gandara’s sister, Genna, is the setter for Eastlake and is a junior.

“To see Giselle’s growth as player has been amazing,” Genna said. “She’s hard working and plays with confidence,”

Added Giselle: “It was a blessing for the great season we had as a team. Playing alongside my sister Genna helped me so much, I learned a great deal from here. I wanted to make an impact as a freshman. I wanted to prove people wrong this year and that I could play at a high level. We had an amazing team and beating Keller in the playoffs was a special moment.”



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Bump, set, spike: Dinos teach students of all skill levels volleyball during unique one day camp

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For the average junior high student, volleyball can be a counterintuitive and hard-to-learn sport. By partnering with the Calgary Dinos Men’s Volleyball team, Andy Brar, a Teacher at Dr. Gordon Higgins School, hopes to break as many of those barriers as he can.

For a one day camp, players and coaches from the Calgary Dinos Men’s volleyball team visited the Dr. Gordon Higgins junior high school for a three-hour, two section volleyball camp, at no cost to the school or the students.

“It’s the culmination of two individuals coming together and really highlighting the beauty of their two institutions, for example, the University of Calgary and their esteemed athletic program and the beautiful diversity that exists in a northeast school like this,” Brar told LWC.

With attendance set through an open sign up, Brar said he encouraged students who are unfamiliar with volleyball to attend, as volleyball, though the root of the event, was only a piece of the camp.

“The hope for this camp would be to take these skills and apply them to their everyday life, but also to understand the next time I’m faced with the challenge or I haven’t done something before to step up and jump on opportunities,” he said.

Life skills aside, Brar valued a camp of this caliber, having university level athletes and a former Olympian as instructors at over $20,000 per student. The camp offered a unique opportunity to learn from the best, especially for the students who may have less experience with the sport.

“If you give students confidence months in advance of tryouts, you’re exposing them to a new sport. When that individual who’s giving the instruction is a two-time Olympian, it really highlights the importance of the sport and the underlying commitments of teamwork, communication and building togetherness,” Brar said.

The Olympian in question, second-year Dinos’ head coach Graham Vigrass, said the opportunity was equally valuable for the Dinos team, especially at this point in the season.

“I was excited to see how much fun our guys are having. It’s a time of the year that they’re a bit burnt out from all the practices and matches that we have and this is a bit of a refresh and gets back to their love of the game,” said Vigrass, who represented Canada at the Olympics in 2016 and 2020.

“They see kids that are pumped and excited to see them and get their autographs, I hope that it makes them understand why they fell in love with the game when they were this age, because it’s kind of easy to forget it.”

Brar, who recently was honoured with the 2025 Prime Minister’s Award for Teaching Excellence, hopes the camps can become a somewhat regular thing for his students, a feeling reciprocated by Vigrass.

“This is the first time we’ve done (a camp like this). I’m a newer coach at U of C, but this is a huge priority of mine, is to get out to community and ideally, to communities like this that don’t necessarily have that same opportunity as some others in Calgary,” he said.

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UW-Oshkosh volleyball celebrates first national championship | WFRV Local 5

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(WFRV) – The UW-Oshkosh women’s volleyball team returned to campus as national champions for the first time in program history, welcomed home by a crowd of celebrating fans.

The Titans capped a dominant postseason run with a 3–0 sweep of No. 5 La Verne in the NCAA Division III title match — completing the tournament without dropping a single set on their way to the crown.

For reaction from the team, click the video above for the full story.



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Is AI taking jobs from college graduates? Here’s what to know

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As artificial intelligence continues to make appearances in almost all aspects of our lives, there have been rising concerns for whether it’s taking jobs, especially those of new college graduates entering the labor market.

Colorado State University student Eleanora Proffitt said AI has caused her to worry for the future in an already tight labor market.

“We’re already in a job shortage,” Proffitt said. “AI should be helping us, … not taking our jobs away.”

The unemployment rate of newly graduated college students reached its highest percentage since July 2021 — 5.8% — in April, according to a report by the Federal Reserve Bank of New York. This number, compared to an unemployment rate of 4% for all workers that same month, has raised some alarms regarding AI’s impact.

Oxford Economics, a global economic advisory firm, stated in a recent report that “there are signs that entry-level positions are being displaced by artificial intelligence at higher rates.”

Various job sectors have been affected by AI differently. A working paper published by Stanford Digital Economy Lab found that between late 2022 and July 2025, areas of employment for young workers in software engineering, which SDEL referred to as an “AI-exposed occupation,” has declined by nearly 20%.

Other fields such as customer service, accounting and auditing, secretarial and administrative work, computer programming and sales revealed a similar pattern, according to the paper.

According to CNBC, Some major firms and companies such as JPMorgan Chase, Amazon and Walmart are starting to make the switch to AI for lower-level white-collar jobs because of its cheaper price and supposed efficiency. However, there are still many findings that claim AI is not a major component regarding recent unemployment rates for all recent college graduates.

“Will (AI) take jobs? Yes,” said Martin Shields, a Colorado State University professor of economics. “Will it take all the jobs? Certainly not. And will it create a lot of opportunities? Yes, it will.”

According to an article by The Budget Lab at Yale, the broader labor market has not been hugely disrupted since the release of ChatGPT — a popular AI chatbot developed by OpenAI. The lab notes that an impact on the labor market is likely to take much longer than just 33 months and can take decades to fully settle in.

A current trend in the labor market is that fewer people are quitting their jobs, and fewer employers are hiring because of economic uncertainty. This is known as a labor market tightening, which poses an even greater challenge for fresh college graduates trying to get their foot in the door.

Adjustments to technological progress has been done throughout history and are expected to a certain degree, but some are concerned that job losses may look a little different now, as AI is replacing jobs that were generally thought of as “safe.” Despite the current state of the job market, the Future of Jobs Report 2025 by World Economic Forum estimated that although AI could displace 92 million jobs by 2030, it could add 170 million new ones.

These positions could be in areas of AI development, research and safety, as well as robotics.

“People who can use the technology, lead the use of this technology, communicate it, can check it, can ask it the right questions — those people will thrive with that skill set,” Shields said.

A report by Lightcast, a labor insight platform, found that in an analysis of over 1.3 billion job postings, there has been a surge in demand for AI skills — and higher average pay for jobs that required them.

CSU alumnus and Chief Operating Officer for ZenRows, a web data company, Robert Mata said he has been in tech for 15 years and pays close attention to AI usage when hiring. Mata is not just interested in whether new hires use AI, but more so how they use the tool in the context of the role they are applying for.

“It goes way beyond, ‘Hey, do you use AI daily for X, Y, Z?’” Mata said. “It really depends on the role and the usage of AI.”

Mata said he has had to assess how potential candidates for various positions utilize AI. For example, he asks applicants for sales positions how they use AI to better find leads, source data, acquire contact information and more.

Taking on the potential growth and challenges brought by AI, CSU has begun integrating AI literacy into higher education. The webpage titled AI @ CSU has news related to AI, resources for learning how to use AI and pages describing the institution’s mission and vision with AI.

CSU also offers a range of classes available to students who wish to expand their skills in AI, with more to come. As the job market adjusts to new technology, experts suggested that no matter what field students dream of working in, learning how to better navigate AI and use it as a tool are what experts and the job market are alluding to as crucial in this job climate.

“Let’s use this tool,” Shields said. “Let’s recognize its limitations. Let’s recognize that there are a lot of things that we can do that it can’t and hone in on those skills.”

Reach Katya Arzubi at news@collegian.com or on social media @RMCollegian.





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Kenlee Barnard leads Courier & Press 2025 All-Metro volleyball team

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Dec. 8, 2025, 3:02 a.m. CT

EVANSVILLE — Ashley Kaczmarski remembers when everything clicked into place this season.

Her North High School volleyball team was on the road at Heritage Hills. The Huskies lost the second set to the eventual sectional champions. Kaczmarski sensed her group was off that evening — none moreso than star setter Kenlee Barnard.

The coach pulled her senior captain aside during the break with a message: the team needed her. What transpired that night, and by extension the rest of the season, summed up what many in the program already knew. Barnard was going to lead the way.



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