Hailey Van Lith was one year away from tying a bow on a traditional college career at Louisville and being cemented as one of the most decorated four-year starters in Cardinals history. She had just led her team to its third straight Elite Eight appearance and put up career-high numbers, including 19.7 points per game.

But the rising senior from Wenatchee, Washington, had other plans. With WNBA aspirations on her mind, Van Lith swapped Louisville red for LSU purple and gold and embarked on a new journey in Baton Rouge. Her lone season included another run to the Elite Eight and it was back to the transfer portal.

Coach Mark Campbell’s pro-style offense caught her eye, and she decided her fifth and final year of eligibility would be spent at TCU.

College sports was once rooted in tradition, school pride and loyalty, but those expectations are changing if not fading in a landscape where athletes have won the ability to transfer season to season, year to year. Some are painted as disloyal or selfish but Van Lith and others don’t see it that way.

“Whenever you transfer, you always expect pushback,” Van Lith told The Associated Press. “I can’t tell you how many podcasts I’ve seen on people discussing my choices to go to this school and that school, and the theories that are thrown out there are all wrong. But it’s just, you learn to live in harmony with that, and at the end of the day, I just decided I’m no longer going to let false assumptions disrupt my peace.”

One of the biggest misconceptions, Van Lith said, is that her transfer decisions were guided by NIL compensation. She was able to look past accusations of being a “money chaser” or a “trophy chaser” and find solace knowing onlookers didn’t have the full picture.

“Multiple of the schools that I went to, I actually never got a check from,” she said. “I think that in transfer culture now, a lot of people automatically assume that it has to do with the collective money or now I guess it’s revenue share. But it just depends on the person, and for me, it was all basketball decisions.”

A level playing field

Ann Skeet, senior director of Leadership Ethics at Santa Clara’s Markkula Center for Applied Ethics, said all parties should be held to the same standards. Coaches and athletic directors take new jobs, navigating buyouts and ill will along the way.

“I do think one of the realities of sport in this day and age is that people are making changes more often than they used to,” Skeet said. “How they communicate what their decision is, how much time they give people, how frequently they’re changing teams, all of those things should be considered, and I think it’s fair to hold the coaches and players to equal standards.”

Skeet acknowledged the pressure on athletes navigating a new, professional-like industry at a young age. Millions of dollars in name, image and likeness compensation is already flowing even before schools start cutting checks after July 1 under the NCAA antitrust settlement.

“The reality is, NIL is bringing market pressures to college sports in a way that we haven’t experienced before, and so players are having to trade off and think about what serves their own personal interests vs. what serves the team interests in ways that they haven’t had to consider in the past,” she said.

Complicated decisions

While Van Lith was deciding her future, running back Ray Davis was awaiting his. In his sole season at Kentucky, Davis rushed for 1,129 yards on 199 carries and led the SEC with 21 touchdowns from scrimmage. His production was enough to garner interest from NFL scouts.

Similar to Van Lith, Davis’s winding road to the pros involved several stops. Before Kentucky, he had two-year stints at Temple (2019-2021) and Vanderbilt (2021-2023). Transferring to Kentucky meant Davis would suit up for his third team in five years, and he knew moving from one SEC school to the next could stir the pot. The decision wasn’t an easy one.

“It was super difficult,” Davis said. “It took days, literally almost weeks to just really make a decision. And when I made the decision, I just had to live with it. I couldn’t think twice about it. I had to be confident.”

The move paid off. Davis gained national attention and was selected by the Buffalo Bills in the fourth round of the 2024 draft. But while his draft stock soared, the backlash from transferring a second time took a toll.

“Mentally it sucks because, you know, as a kid when you’re 18, 19 or whatever, you’re being told, ‘Hey he’s leaving because he’s disloyal,’ and that’s not what it is,” Davis said.

He focused on what he could control.

“I think it’s really about how you handle it yourself, how you internalize it yourself, and how you go about walking in the building each and every day. If you be like, `Ah, people are looking at me like I’m not an honest and disloyal person,’ then that’s going to hurt you mentally. But if you walk into a place where you’re confident in who you are, then I think you’ll succeed,” Davis told AP.

The impacts

Transfer decisions, regardless of the underlying factor, can lead to unfavorable public perceptions — or worse. A 2024 study found a cross-section of abusive content directed toward college athletes on social media.

“It certainly is their right to transfer, but then they will also develop whatever reputation they develop as a result of the choices they make. So people who transfer multiple times are going to be identified in that way,” Skeet said. “It goes with the territory, as they say.”

Both Van Lith and Davis noted the irony in receiving blowback when team personnel can seek new ventures without repercussions.

“Coaches leave. Directors leave. Everybody has the opportunity to leave. So for players, we’ve got to have that opportunity too,” Davis said.

Added Van Lith: “A lot of times, the loyalty is placed on the responsibility of the players, but you see coaches leave all the time to better their financial situation, to make more money, to do better for their family. When people talk about loyalty, I really challenge them to put into perspective, if they would feel the same if a coach left.”

AP college sports: https://apnews.com/hub/college-sports

MSU alum and Michigan House Representative D-9th District Joe Tate introduced a bill on June 12 to limit NCAA regulations on name, image and likeness payments to college athletes.

Tate, a defensive lineman at MSU from 2000-2003 and former Michigan speaker of the house, presented HB 4643 to block the NCAA, athletic conferences and universities from interfering with athletes looking to collect on NIL funds.

“There are conflicts with the Michigan statute that we have on the books allowing student-athletes to take advantage of their name, image and likeness while they are at the university that they are participating in and as a student,” Tate said. “It prohibits any entity from limiting a student-athlete’s ability to take full advantage of their name, image and likeness.”

On June 5, a settlement in the House v. NCAA case made way for athletic departments to pay student-athletes directly from university funds, ushering in a new era of NIL in college athletics. The ruling limited the power of third parties and NIL collectives to pay student-athletes. 

The bill would circumvent this ruling, allowing athletes and third parties to determine a “fair market value” according to Tate. 

In congruence with the House settlement, the NCAA is asking power conferences, including the Big Ten, to comply with the NCAA rules even if it means breaking state laws like HB 4643. 

It is unclear how this will unfold between the NCAA and states in the coming months. Industry leaders have called on Congress to enact a law preventing student-athletes from becoming employees and provide the NCAA with antitrust exemptions. 

The president of Charitable Gift America and a prominent NIL collective, Dr. Tom Dieters, sponsoring MSU athletes like baseball’s Joseph Dzierwa, said the new bill would allow for athletes to earn compensation without the limits of the university or NCAA.

“The new NCAA rules, and they’re not laws, put a cap on compensation or can even prevent the student from getting an NIL contract altogether,” Dieters said.

MSU tennis standout Ozan Baris said there is an overwhelming amount of uncertainty in the NIL space and stated this bill would put an end to that.

“That’s where NIL is always so beneficial,” Baris said. “It gives me that place where I can play tennis and not have to worry about the financial stress of a financially burdening sport at times.”

Tate has experienced the difficulty of being a student-athlete and states they deserve the same rights that other students receive. “I know the dedication, sacrifices and challenges that come with balancing academics, athletics and personal growth,” he said.

Without the limits imposed by the House v. NCAA case, National College Players Association Executive Director Ramogi Huma said the bill could lead to increased recruiting at universities in the state.

“Student-athletes and their families look at a lot of factors whereas to decide where you go to school,” Tate said. “If Michigan is open for business, for student-athletes being able to take advantage of NIL, I would imagine that would be a tool to attract talent into our universities across the state.”

Hailey Van Lith was one year away from tying a bow on a traditional college career at Louisville and being cemented as one of the most decorated four-year starters in Cardinals history. She had just led her team to its third straight Elite Eight appearance and put up career-high numbers, including 19.7 points per game.

But the rising senior from Wenatchee, Washington, had other plans. With WNBA aspirations on her mind, Van Lith swapped Louisville red for LSU purple and gold and embarked on a new journey in Baton Rouge. Her lone season included another run to the Elite Eight and it was back to the transfer portal.

Coach Mark Campbell’s pro-style offense caught her eye, and she decided her fifth and final year of eligibility would be spent at TCU.

College sports was once rooted in tradition, school pride and loyalty, but those expectations are changing if not fading in a landscape where athletes have won the ability to transfer season to season, year to year. Some are painted as disloyal or selfish but Van Lith and others don’t see it that way.

“Whenever you transfer, you always expect pushback,” Van Lith told The Associated Press. “I can’t tell you how many podcasts I’ve seen on people discussing my choices to go to this school and that school, and the theories that are thrown out there are all wrong. But it’s just, you learn to live in harmony with that, and at the end of the day, I just decided I’m no longer going to let false assumptions disrupt my peace.”

One of the biggest misconceptions, Van Lith said, is that her transfer decisions were guided by NIL compensation. She was able to look past accusations of being a “money chaser” or a “trophy chaser” and find solace knowing onlookers didn’t have the full picture.

“Multiple of the schools that I went to, I actually never got a check from,” she said. “I think that in transfer culture now, a lot of people automatically assume that it has to do with the collective money or now I guess it’s revenue share. But it just depends on the person, and for me, it was all basketball decisions.”

A level playing field

Ann Skeet, senior director of Leadership Ethics at Santa Clara’s Markkula Center for Applied Ethics, said all parties should be held to the same standards. Coaches and athletic directors take new jobs, navigating buyouts and ill will along the way.

“I do think one of the realities of sport in this day and age is that people are making changes more often than they used to,” Skeet said. “How they communicate what their decision is, how much time they give people, how frequently they’re changing teams, all of those things should be considered, and I think it’s fair to hold the coaches and players to equal standards.”

Skeet acknowledged the pressure on athletes navigating a new, professional-like industry at a young age. Millions of dollars in name, image and likeness compensation is already flowing even before schools start cutting checks after July 1 under the NCAA antitrust settlement.

“The reality is, NIL is bringing market pressures to college sports in a way that we haven’t experienced before, and so players are having to trade off and think about what serves their own personal interests vs. what serves the team interests in ways that they haven’t had to consider in the past,” she said.

Complicated decisions

While Van Lith was deciding her future, running back Ray Davis was awaiting his. In his sole season at Kentucky, Davis rushed for 1,129 yards on 199 carries and led the SEC with 21 touchdowns from scrimmage. His production was enough to garner interest from NFL scouts.

Similar to Van Lith, Davis’s winding road to the pros involved several stops. Before Kentucky, he had two-year stints at Temple (2019-2021) and Vanderbilt (2021-2023). Transferring to Kentucky meant Davis would suit up for his third team in five years, and he knew moving from one SEC school to the next could stir the pot. The decision wasn’t an easy one.

“It was super difficult,” Davis said. “It took days, literally almost weeks to just really make a decision. And when I made the decision, I just had to live with it. I couldn’t think twice about it. I had to be confident.”

The move paid off. Davis gained national attention and was selected by the Buffalo Bills in the fourth round of the 2024 draft. But while his draft stock soared, the backlash from transferring a second time took a toll.

“Mentally it sucks because, you know, as a kid when you’re 18, 19 or whatever, you’re being told, ‘Hey he’s leaving because he’s disloyal,’ and that’s not what it is,” Davis said.

He focused on what he could control.

“I think it’s really about how you handle it yourself, how you internalize it yourself, and how you go about walking in the building each and every day. If you be like, `Ah, people are looking at me like I’m not an honest and disloyal person,’ then that’s going to hurt you mentally. But if you walk into a place where you’re confident in who you are, then I think you’ll succeed,” Davis told AP.

The impacts

Transfer decisions, regardless of the underlying factor, can lead to unfavorable public perceptions — or worse. A 2024 study found a cross-section of abusive content directed toward college athletes on social media.

“It certainly is their right to transfer, but then they will also develop whatever reputation they develop as a result of the choices they make. So people who transfer multiple times are going to be identified in that way,” Skeet said. “It goes with the territory, as they say.”

Both Van Lith and Davis noted the irony in receiving blowback when team personnel can seek new ventures without repercussions.

“Coaches leave. Directors leave. Everybody has the opportunity to leave. So for players, we’ve got to have that opportunity too,” Davis said.

Added Van Lith: “A lot of times, the loyalty is placed on the responsibility of the players, but you see coaches leave all the time to better their financial situation, to make more money, to do better for their family. When people talk about loyalty, I really challenge them to put into perspective, if they would feel the same if a coach left.”

AP college sports: https://apnews.com/hub/college-sports

After years of buildup and legal arguments, the House v. NCAA reached a settlement on revenue share for collegiate athletes on June 6. The $2.8 billion, ten-year settlement will pay current and past players for missed name, image and likeness opportunities. Still, it most notably will allow colleges to pay current players directly starting July 1. 

U.S. District Judge Claudia Wilken gave final approval of the landmark settlement. This comes after five years of litigation, followed by another year of discussions and edits, following the NCAA and power conferences’ initial decision to settle the suit in 2024. 

This ruling ends the amateurism status of the NCAA and provides a new framework of rules and regulations to help tame what some have called the “Wild West” era of NIL. Currently, NIL collectives operate virtually free from any sort of regulation, which results in widespread tampering across college sports and multiple lawsuits every time a player leaves a school for another after receiving a payment from the school they left. 

This most notable incident took place recently, when quarterback Madden Iamaleava transferred from Arkansas to UCLA during the spring transfer portal window. Iamaleava was an early-enrollee member of the Razorbacks’ 2025 high school recruiting class. He transferred after just spending a few weeks with the program. 

The school’s collective, Arkansas EDGE, is still pursuing its legal dispute against Iamaleava. According to CBS Sports, they’re seeking $200,000 in repayment following his decision to leave before he touched the field. This case marks a new and aggressive approach to NIL contract enforcement, which is likely to become a more common occurrence as NIL contracts become a requirement for players to enroll at a new school. 

According to the Associated Press, universities will share up to $20.5 million with student-athletes directly across all sports. That cap will increase by at least four percent each year throughout the ten-year agreement. As far as the current planned distribution model goes, most schools are expected to allocate roughly 75 percent of future revenue to football players, 15 percent to men’s basketball, five percent to women’s basketball and the rest to all remaining sports. However, other schools plan to mirror the gross revenue each sport averages, which would likely result in more than 85 percent of the money earned being allocated to football players.

One of the main arguments against the settlement was that the new roster limits could result in thousands of student-athletes losing their spots due to imposed limitations across all 43 NCAA-sponsored sports. 

This counterargument led to a delay in the final ruling until a compromise was reached. While the judge asked for a plan to be proposed that would “grandfather in” current athletes, the power conferences instead proposed a compromise that would allow schools the option to temporarily exceed the roster limits until the players exhausted their eligibility. 

Once the roster limits are enforced, some sports will gain spots that they didn’t have in previous years, but most will be shrunk down despite being able to offer unlimited scholarships within those thresholds.