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How Artificial Intelligence Is Powering the Next Era of Sports

If you’re a sports fan, April is a smorgasbord. Baseball is back. The NBA playoffs are in full swing. The NFL draft is turning college stars into household names. Even bowling is rolling into the digital age (although it still can’t quite command the couch the way football does). But here’s the real headline: Artificial […]

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If you’re a sports fan, April is a smorgasbord.

Baseball is back. The NBA playoffs are in full swing. The NFL draft is turning college stars into household names. Even bowling is rolling into the digital age (although it still can’t quite command the couch the way football does).

But here’s the real headline: Artificial intelligence isn’t just in the owner’s box. It’s now in the dugout, on the field, in your running shoes, and even in your local bowling alley. AI and edge computing have become the ultimate utility players, reshaping how pros compete, how fans watch, and how weekend warriors chase their own personal bests.

Football

AI’s influence on football is as pervasive as a well-executed zone defense. Today’s NFL teams deploy AI-powered sensors in helmets and pads, collecting granular data on player movement and collisions. Machine learning models analyze this information to optimize training, minimize injury risk, and suggest play calls based on real-time opponent tendencies. On the sidelines, AI sifts through mountains of game film, helping coaches anticipate rival strategies and adjust in the heat of battle. For fans, AI overlays in broadcasts provide instant statistical insights and predictive analytics, transforming the viewing experience from passive to interactive.

Soccer

The world’s game has embraced AI for everything from scouting to tactics. Clubs use AI-driven video analysis to break down thousands of hours of match footage, identifying emerging talent and subtle tactical patterns. Wearable tech tracks player stamina and positioning, while edge computing enables instant feedback on the pitch. AI-powered apps like AiScout let young players upload their drills for algorithmic evaluation, democratizing access to elite-level scouting and opening new doors for aspiring stars. On match day, AI-enhanced camera systems automate offside calls and track ball movement, improving officiating accuracy and reducing controversy.

Baseball

Tradition? Pinstripes? Baseball has become a playground for AI innovation. Teams employ data scientists to simulate every conceivable pitcher-batter matchup, using deep learning to forecast outcomes and tailor training regimens. AI models monitor player mechanics and workloads, flagging potential injury risks before they sideline a star. In the broadcast booth, AI-driven highlight generators serve up instant replays and personalized content, keeping fans engaged inning by inning. The sport’s embrace of AI doesn’t come without ethical dilemmas — data privacy and competitive balance are now as much a part of the conversation as batting averages and ERA.

Bowling

And then there’s bowling, which has quietly undergone a digital transformation. AI devices now power real-time scoring and deliver instant feedback on ball speed, spin and trajectory. Systems like Gemini AI offer personalized coaching tips and even generate dynamic commentary, making the bowling alley a hub of data-driven improvement. Verified remote competitions and global leaderboards connect bowlers worldwide, turning a local pastime into a global digital sport.

Running

Mobile apps equipped with computer vision and biomechanics algorithms analyze a runner’s gait, posture and stride, offering personalized drills to improve efficiency and reduce injury risk. AI-driven coaching platforms adapt training plans on the fly, responding to fatigue, weather and performance data in real time. Wearable devices process data at the edge, delivering instant feedback without the need for cloud connectivity — a boon for runners pounding the pavement in parks or on remote trails.

Tennis

Systems like PlaySight and SmartCourt analyze every shot, spin and movement, providing players and coaches with actionable insights during matches. AI-powered virtual coaches offer feedback on technique and tactics, making elite-level analysis accessible to club players and juniors. Automated line-calling systems like Hawk-Eye have largely eliminated human error, while AI-enhanced broadcasts deliver real-time stats and predictive analytics to fans worldwide.

Aerobics

Smart mirrors and fitness apps now use AI-powered motion tracking to assess form, count reps and provide instant corrections during workouts. These systems adapt routines based on individual progress, fatigue and goals, offering a level of personalization once reserved for private trainers. Edge computing ensures that feedback is delivered instantly, keeping participants motivated and engaged. AI-driven platforms also enable virtual group classes, where participants receive real-time encouragement and performance analytics, turning solitary workouts into interactive, community-driven experiences.

The Bottom Line

Across these seven sports, AI has become the silent MVP, analyzing data, optimizing performance, preventing injuries and enhancing the fan experience. Whether you’re chasing a championship, a personal best or just a little fun at the bowling alley, the digital revolution is here, and it’s making every game smarter, safer and more exciting. So next time you tune in or lace up, remember: The future of sports isn’t just on the field; it’s in the algorithms running quietly behind the scenes.

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Lindsey Vonn joins Athena Capital’s advisory board

Gold medal-winning skier LINDSEY VONN is joining the advisory board of Athena Capital, a venture firm that specializes in funding late-stage, tech-enabled companies nearing IPO or M&A exits. The move marks a high-profile addition for Athena, whose all-women investment team has built a reputation for pairing operational expertise with strategic capital. While the firm does […]

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Gold medal-winning skier LINDSEY VONN is joining the advisory board of Athena Capital, a venture firm that specializes in funding late-stage, tech-enabled companies nearing IPO or M&A exits.

The move marks a high-profile addition for Athena, whose all-women investment team has built a reputation for pairing operational expertise with strategic capital. While the firm does not currently invest directly in the sports sector, Vonn’s addition hints at a broader evolution of its network, as it taps into her business acumen, fundraising skills and access to deal flow.

“Lindsey is already deeply embedded in the tech ecosystem,” said Athena Capital founder & Managing Partner ISABELLE FREIDHEIM. “She’s active at tech conferences, she gets quality deal flow, and she’s proven to be a strong fundraiser. That’s the kind of value-add we’re looking for.”

Freidheim emphasized that Vonn is not a figurehead. Beyond her name recognition, Vonn brings a growing track record as a venture investor and a desire to expand her involvement in business post-Olympics. She is expected to contribute to both deal sourcing and fundraising. “She’s someone who founders want to work with. That helps us open doors others might not get into,” Freidheim said.

Vonn, who began her venture capital journey through an internship, quickly recognized a similar gender gap to what she experienced in skiing. Since then, she has made a conscious effort to back female-led teams, aligning closely with Athena’s mission to empower women in leadership and investing.

Athena Capital’s core focus is on profitable, growth-stage tech companies preparing for public exits. Its team includes former SoftBank investors, startup founders, and Fortune 500 board members. While not sports-focused, the firm does include figures with sports ties, including PGA board member DEE ROBINSON and USA Network founder KAY KOPLOVITZ, who is also an active investor in sports-related ventures.

Athena’s advisory council includes around 30 senior women who have held board or C-suite roles at companies such as Citigroup, BlackRock, Oracle, and MasterCard. The tight-knit group is known for helping portfolio companies scale actively and strategically. Vonn’s addition fits into the firm’s longer-term plan to bring in younger talent and further diversify its leadership network.



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Alo Launches Daily Greens Shot to Expand Wellness System

The fashion-forward brand adds a nutrient-packed greens formula to its growing line of functional wellness shots All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Alo Yoga is strengthening its foothold in the wellness space with the […]

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The fashion-forward brand adds a nutrient-packed greens formula to its growing line of functional wellness shots

Alo Yoga is strengthening its foothold in the wellness space with the launch of its new Daily Greens Shot, the latest addition to the brand’s stackable wellness system. Available now online and in over 100 stores nationwide, the shot delivers a full serving of greens in a convenient, pineapple mint-flavored pouch.

Formulated with a five-in-one superfood blend—chlorella, spirulina, amla, alfalfa, and kale—the Daily Greens Shot supports energy, recovery, and daily balance. Like the rest of Alo’s ingestibles, it’s vegan, gluten-free, cruelty-free, and made without artificial sweeteners, heavy metals, or preservatives.

The new launch builds on Alo’s existing lineup of functional shots, including its Vitamin-C Glow Shot, Advanced Collagen Shot, and Immunity Rescue Shot, all of which align with the brand’s mission to make wellness effective, elevated, and easy to integrate into everyday life.

With 90% of adults falling short of their daily greens intake, the brand saw an opportunity to offer a science-backed, thoughtfully crafted solution that fits into even the busiest schedules.

See Also


The Daily Greens Shot is available in single, 10-pack, and 30-pack formats. Grab yours at aloyoga.com.

Alo Greens Shot
Buy Now: Alo Daily Greens Shot, $45 (30-pack)





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Grass Valley’s Alex Keighley on Encouraging Career Development Through Professional Tech at the College Level

Grass Valley’s Alex Keighley on Encouraging Career Development Through Professional Tech at the College Level Generating the next-generation of talent is imperative for the sports-video-production industry. On the manufacturer and vendor side, companies are supplying professional-level technologies to enable their growth. At the 2025 SVG College Summit, Grass Valley’s SVP of Sales, Americas, Alex Keighley, […]

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Grass Valley’s Alex Keighley on Encouraging Career Development Through Professional Tech at the College Level
































Generating the next-generation of talent is imperative for the sports-video-production industry. On the manufacturer and vendor side, companies are supplying professional-level technologies to enable their growth.

At the 2025 SVG College Summit, Grass Valley’s SVP of Sales, Americas, Alex Keighley, speaks about the importance of being a part of this annual event in Atlanta and showcases technologies that cater to collegiate programs.

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Huawei Band 10 Hits Indian Market, Starts at Rs 3,699 on Offer

Huawei has introduced its latest smart wearable, the Huawei Band 10, into the Indian market. The new fitness tracker features a vivid 1.47-inch AMOLED touchscreen with Always-On Display capabilities and supports health metrics including sleep monitoring, heart rate variability (HRV), and stress tracking. The Huawei Band 10 is offered at a base price of Rs […]

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Huawei has introduced its latest smart wearable, the Huawei Band 10, into the Indian market. The new fitness tracker features a vivid 1.47-inch AMOLED touchscreen with Always-On Display capabilities and supports health metrics including sleep monitoring, heart rate variability (HRV), and stress tracking.

The Huawei Band 10 is offered at a base price of Rs 6,499 for the polymer case variant. The premium aluminum alloy version retails for Rs 6,999. A limited-time launch discount, valid until June 10, reduces the prices to Rs 3,699 and Rs 4,199 respectively. The device is available exclusively via Amazon India.

Consumers can choose from color variants including Black and Pink (polymer case), with additional shades like Blue, Green, Matte Black, Purple, and White also made of polymer material.

The Band 10 sports a 1.47-inch AMOLED display with a resolution of 194×368 pixels and a pixel density of 282ppi. Touch and swipe functionality, along with a side button, allows intuitive navigation. Users benefit from Always-On Display and durable build options in both polymer and aluminum cases.

Designed for fitness enthusiasts, the smart band comes equipped with 100 workout modes ranging from swimming and cycling to yoga and running. It includes sensors like an accelerometer, gyroscope, and magnetometer to enhance tracking precision.

Huawei claims up to 95 per cent accuracy in swim stroke and lap recognition, driven by a nine-axis sensor and AI-based detection. The device holds a 5ATM water resistance rating, making it suitable for aquatic activities.

Key health monitoring tools include an optical heart rate sensor and a blood oxygen saturation (SpO2) sensor. It tracks sleep cycles, evaluates HRV, and monitors stress. Additional features include guided breathing sessions and emotional wellbeing tools with recommended calming watch faces.

The wearable delivers up to 14 days of battery life on a full charge. A complete recharge takes around 45 minutes, while a five-minute quick charge offers approximately two days of usage. The Band 10 is 8.99mm thick and weighs 14 grams.

The Huawei Band 10 supports both Android and iOS platforms, making it accessible to a wide range of smartphone users.



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Esports Stocks To Research – June 4th

PENN Entertainment, Sphere Entertainment, Insight Enterprises, Madison Square Garden Sports, and Allied Gaming & Entertainment are the five Esports stocks to watch today, according to MarketBeat’s stock screener tool. Esports stocks are shares of publicly traded companies whose core businesses involve competitive video gaming, such as game publishers, tournament organizers, streaming platforms and hardware manufacturers. […]

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PENN Entertainment, Sphere Entertainment, Insight Enterprises, Madison Square Garden Sports, and Allied Gaming & Entertainment are the five Esports stocks to watch today, according to MarketBeat’s stock screener tool. Esports stocks are shares of publicly traded companies whose core businesses involve competitive video gaming, such as game publishers, tournament organizers, streaming platforms and hardware manufacturers. Investors buy and sell these stocks to gain exposure to the rapidly growing esports market, betting on the industry’s expanding audience, sponsorship deals and media rights. Performance of esports stocks often reflects trends in game popularity, advertising revenue and technological innovation within the gaming ecosystem. These companies had the highest dollar trading volume of any Esports stocks within the last several days.

PENN Entertainment (PENN)

PENN Entertainment, Inc., together with its subsidiaries, provides integrated entertainment, sports content, and casino gaming experiences. The company operates through five segments: Northeast, South, West, Midwest, and Interactive. It operates online sports betting in various jurisdictions; and iCasino under Hollywood Casino, L’Auberge, ESPN BET, and theScore Bet Sportsbook and Casino brands.

Shares of PENN stock traded down $0.05 during midday trading on Wednesday, reaching $15.34. 1,566,498 shares of the company were exchanged, compared to its average volume of 4,088,812. The company’s 50 day moving average price is $15.26 and its two-hundred day moving average price is $18.21. PENN Entertainment has a 12 month low of $13.25 and a 12 month high of $23.08. The company has a debt-to-equity ratio of 2.34, a quick ratio of 0.94 and a current ratio of 0.94. The company has a market cap of $2.32 billion, a P/E ratio of -4.32, a PEG ratio of 1.55 and a beta of 1.81.

Read Our Latest Research Report on PENN

Sphere Entertainment (SPHR)

Sphere Entertainment Co. engages in the entertainment business. It produces, presents, or hosts various live entertainment events, including concerts, family shows, and special events, as well as sporting events, such as professional boxing, college basketball and hockey, professional bull riding, mixed martial arts, and esports and wrestling in its venues, including The Garden, Hulu Theater, Radio City Music Hall, and the Beacon Theatre in New York City; and The Chicago Theatre.

Shares of SPHR traded down $0.99 during trading hours on Wednesday, reaching $36.95. The company’s stock had a trading volume of 293,704 shares, compared to its average volume of 810,656. The company has a quick ratio of 0.56, a current ratio of 0.56 and a debt-to-equity ratio of 0.23. Sphere Entertainment has a 1-year low of $23.89 and a 1-year high of $50.88. The company has a 50 day moving average of $31.53 and a two-hundred day moving average of $37.34. The firm has a market cap of $1.32 billion, a price-to-earnings ratio of -3.52 and a beta of 1.51.

Read Our Latest Research Report on SPHR

Insight Enterprises (NSIT)

Insight Enterprises, Inc., together with its subsidiaries, provides information technology, hardware, software, and services in the United States and internationally. The company offers modern platforms/infrastructure that manages and supports cloud and data platforms, modern networks, and edge technologies; cybersecurity solutions automates and connects modern platform securely; data and artificial intelligence modernizes data platforms and architectures, and build data analytics and AI solutions; modern workplace and apps; and intelligent edge solutions that gathers and utilizes data for real-time decision making.

Shares of NSIT stock traded up $0.09 on Wednesday, hitting $131.40. The company’s stock had a trading volume of 32,294 shares, compared to its average volume of 385,276. The company has a debt-to-equity ratio of 0.30, a current ratio of 1.18 and a quick ratio of 1.15. The stock has a market capitalization of $4.20 billion, a price-to-earnings ratio of 20.15, a P/E/G ratio of 1.40 and a beta of 1.22. The firm’s fifty day moving average price is $135.48 and its 200-day moving average price is $151.16. Insight Enterprises has a fifty-two week low of $126.10 and a fifty-two week high of $228.07.

Read Our Latest Research Report on NSIT

Madison Square Garden Sports (MSGS)

Madison Square Garden Sports Corp. operates as a professional sports company in the United States. The company owns and operates a portfolio of assets that consists of the New York Knickerbockers of the National Basketball Association (NBA) and the New York Rangers of the National Hockey League. Its other professional franchises include development league teams, the Hartford Wolf Pack of the American Hockey League and the Westchester Knicks of the NBA G League.

MSGS traded up $0.14 during trading on Wednesday, reaching $189.48. 17,176 shares of the company’s stock were exchanged, compared to its average volume of 112,980. The company has a market capitalization of $4.55 billion, a P/E ratio of 79.95 and a beta of 0.78. Madison Square Garden Sports has a fifty-two week low of $173.26 and a fifty-two week high of $237.99. The business has a 50 day moving average price of $190.79 and a 200 day moving average price of $206.21.

Read Our Latest Research Report on MSGS

Allied Gaming & Entertainment (AGAE)

Allied Gaming & Entertainment, Inc. operates as an experiential entertainment company, which engages in the creation of esports venues and live events for both video games and poker. The company was founded in 2017 and is headquartered in New York, NY.

Shares of AGAE traded down $0.17 during mid-day trading on Wednesday, hitting $3.11. 106,659 shares of the company traded hands, compared to its average volume of 154,457. The stock has a market capitalization of $137.17 million, a price-to-earnings ratio of -11.52 and a beta of 1.32. Allied Gaming & Entertainment has a one year low of $0.66 and a one year high of $3.79. The business has a 50-day moving average of $1.48 and a 200 day moving average of $1.15.

Read Our Latest Research Report on AGAE

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Lingopal Showcases Real-Time AI Translation at Sports Loft Summit in London

Deven Orie at Sports Loft Summit Lingopal’s CEO Deven Orie joins top sports tech leaders at Sports Loft Summit to unveil sub-200ms real-time AI translation. LONDON, UNITED KINGDOM, June 6, 2025 /EINPresswire.com/ — Lingopal, the first truly context-aware, real-time speech-to-speech translation platform, presented its breakthrough AI technology this week at the Sports Loft Summit in […]

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Deven Orie at Sports Loft Summit

Lingopal’s CEO Deven Orie joins top sports tech leaders at Sports Loft Summit to unveil sub-200ms real-time AI translation.

LONDON, UNITED KINGDOM, June 6, 2025 /EINPresswire.com/ — Lingopal, the first truly context-aware, real-time speech-to-speech translation platform, presented its breakthrough AI technology this week at the Sports Loft Summit in London. CEO Deven Orie, former product manager at StubHub and Microsoft, addressed an exclusive audience of sports leagues, rights holders, and investors to demonstrate how Lingopal is redefining accessibility and fan engagement across global sports.

Held annually, the Sports Loft Summit brings together top minds shaping the future of sports, media, and technology. In an extremely selective process, Sports Loft vets hundreds of companies around the world to find the best technology in each category to present at their summit. LingoPal stands at the gold standard for real-time speech-to-speech translation and, with a plug-and-play solution, allows any broadcast to be in any language in seconds.

In his session, Orie explored how Lingopal’s proprietary engine, which blends LLMs, audio signal modeling, and live contextual inference, can deliver emotionally accurate, streaming-ready translations in under 200 milliseconds, enabling multi-language experiences without relying on post-dub or clunky subtitles.

“Live sports should feel live for everyone, regardless of the language you speak,” said Orie during his presentation. “The future of fan engagement is borderless, and real-time translation is no longer a dream…it’s deployable today.”

Already used by major sports networks, streaming giants, and global financial institutions, Lingopal’s platform is unlocking new markets for partners by enabling audiences to hear play-by-play commentary, interviews, and analyst insights in their native languages with tone, pace, and emotion preserved.

The London presentation marked an important moment in Lingopal’s global momentum, following a series of closed-door demos across Europe and North America. The company is set to appear next at InfoComm, SPORTEL Monaco, and IBC, where it will continue showcasing real-world applications of real-time AI translation in media, entertainment, and live events.

About Lingopal
Lingopal is redefining multilingual communication through cutting-edge AI innovation. Its core platform delivers emotionally intelligent, real-time speech-to-speech translation across 120+ languages, making live sports commentary, earnings calls, and global content accessible like never before. Designed for instant integration and built with adaptive language models, Lingopal’s technology preserves tone, emotion, and cultural nuance. The company recently raised a $14M Series A round led by DCM Ventures to accelerate global expansion across sports, finance, and media sectors. Founded by Deven Orie (a Dartmouth graduate and former Microsoft AI leader) Lingopal is powering a more inclusive, linguistically connected world.

Nima Olumi
Lightyear Strategies
+1 617-990-4271
email us here

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