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How Echelon is Reshaping Fitness With AI

From smart equipment to immersive experiences, here’s how Echelon is reshaping fitness with hyper-personalization at its core When it comes to fitness industry trends, hyper-personalization is always in the conversation. But let’s be clear — it’s not just a trend. Personalization has always been foundational to the industry. And now artificial intelligence (AI) is accelerating […]

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From smart equipment to immersive experiences, here’s how Echelon is reshaping fitness with hyper-personalization at its core

When it comes to fitness industry trends, hyper-personalization is always in the conversation. But let’s be clear — it’s not just a trend. Personalization has always been foundational to the industry. And now artificial intelligence (AI) is accelerating its evolution at warp speed, completely reshaping the landscape. The opportunities for customization today and in the future are colossal.

The challenge? Harnessing its immense power in a way that truly enhances member experience, drives engagement and delivers results. The potential is staggering, but so is the complexity.

That’s where Echelon comes in – an industry leader that’s not just dabbling in AI but fully integrating it into a connected, data-driven fitness ecosystem. Their approach? Smart fitness equipment, live and on-demand classes and AI-powered personalization that take member engagement to an entirely new level.

This is personalization on steroids — the kind that makes gyms “stickier” than ever, driving retention and redefining the fitness experience.

AI-Driven Personalization: A Win for Every Fitness Level

With a mission to make high-quality fitness accessible, Echelon offers a diverse ecosystem of products, including exercise bikes, rowers, treadmills, strength machines, smart mirror and cold olives , all seamlessly integrated with its Echelon Fit ecosystem.

At its core, Echelon’s use of AI is about creating tailored fitness journeys for every individual. Whether it’s a beginner unsure of where to start, an intermediate member looking to stay engaged, or an elite athlete fine-tuning performance, Echelon’s AI integrates unique user data, such as heart rate, workout history and preferences, to craft a constantly evolving, hyper-personalized fitness experience.

For those starting out, this means eliminating guesswork. “Many people walk into a gym with no structured plan and little idea of what exercises will help them achieve their goals,” says the company’s Co-Founder and Chief Product/Technology Officer, John Santo. “AI helps map out a clear path, offering a guided, progressive experience that keeps them engaged.”

For advanced users, AI serves as an intelligent training partner, analyzing progress, tracking data and adjusting workouts dynamically to avoid plateaus, overtraining or stagnation.

This level of personalization is key to retention, keeping members engaged with workouts that are always challenging, motivating and tailored to their progress.

woman running on treadmill
credit: Echelon

The Power of Data: AI Meets an Expansive Content Library

Echelon’s ability to provide this level of personalization starts with data. “When paired with AI, the results customers can achieve is limitless,” Santo says.

With over 20,000 pieces of on-demand content and 1,000+ live classes filmed monthly for decades, Echelon’s platform doesn’t just guess what works, it knows. AI processes this vast market data and overlays personal user data, to each individual’s workout journey.

“AI allows us to get more granular, ensuring members are using the right equipment, engaging with the right content and getting the right experience for them,” Santo explains. “This level of personalization is already transforming retention, with an initial studio analysis projecting a 7% increase in retention rates.”

But even with AI’s growing role, human expertise remains integral to Echelon’s methodology. 

“Our AI is built with the training expertise of  human instructors and rooted in Echelon’s fitness methodology,” says Santo. “We’re using decades of experience and input from our elite Personal Trainer team to create our proprietary content, ensuring the AI isn’t just guessing — it’s enhancing proven training principles.”

A Fully Immersive Fitness Ecosystem

Unlike many AI integrations that focus on a single piece of equipment, Echelon’s AI spans an entire ecosystem, creating a seamless, immersive fitness experience across multiple machines and platforms.

“Whether you’re training on an Echelon bike, treadmill or rower at the gym or at home, your workout goes with you,” said Santo.

Last year, the company launched FitOS, an innovative new workout platform delivering news, entertainment, social media and gaming apps through their connected equipment screens. 

With the launch of FitOS also came Worlds, a captivating virtual reality gaming experience allowing users to race against themselves, friends or the computer.

“When you step into Echelon World, it’s a 3D environment where users can choose avatars, interact with AI leaderboards, and join workouts with people across the globe,” Santo says. “And it’s not just about digital engagement — it’s immersive physically, too. As you ride the bike or run on the treadmill, the terrain on the screen adjusts in real-time, syncing with resistance changes on the equipment.”

This heightened immersion leads to greater workout adherence and engagement. “We’re seeing significantly higher workout completion rates, with users staying on equipment longer than ever before,” Santo says.

Beyond AI-driven personalization, Echelon is also pushing hardware innovation. The newly launched Stride-10s Pro and Stride Slat Pro treadmills feature an open-front design that minimizes floor space by 20%, further enhancing gym efficiency.

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Also, unlike other manufacturers, whose older machines often can’t be updated to accommodate AI, Echelon’s entire ecosystem is designed for AI compatibility. Even legacy machines can be upgraded, ensuring long-term value for fitness facilities.

“We’ve built this technology to be future-proof,” Santo explains. “Most companies can’t retroactively integrate AI into old equipment, but our entire ecosystem is designed to evolve with members and facilities over time.”

Results & Retention: The Impact of AI on Member Engagement

The results of Echelon’s AI integration speak for itself.

  • 23% increase in session duration: Users are staying engaged longer, thanks to immersive workouts and AI-driven customization.
  • Higher trial-to-member conversion rates: AI-powered onboarding leads to greater membership commitment.
  • Projected $6.2 million in revenue impact (small-group analysis): Reducing churn and improving retention have major financial implications for facilities.

“Fitness is addictive once people hit their goals,” Santo says. “By creating personalized, immersive experiences, we’re not just improving workout, we’re transforming the way people engage with fitness altogether.”

The Future: What’s Next for AI in Fitness?

When it comes to what’s next, Echelon is seemingly just getting started.

“Our next innovation will allow facilities to white-label AI-driven workout plans, incorporating custom content and gym-specific equipment into a personalized training ecosystem,” Santo reveals.

Long term, Echelon aims to integrate even more biometric data from wearables, further personalizing workouts based on real-time health metrics, stress levels, and recovery needs.

“We’re thinking beyond just gym workouts,” Santo explains. “We’re bridging the gap between fitness, wellness, and everyday life, creating an AI-powered system that supports total health — inside and outside the gym.”

This article originally appeared in ATN’s 2025 State of the Industry Outlook Report, a go-to guide for understanding the next generation concepts that will shape the fitness and wellness industry in the upcoming decade. Download the free report.





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ICYMI: the 7 biggest tech stories of the week, from our new favorite cheap smartwatch to the iOS 26 beta

We get it, there’s a lot going on in life – from sports tournaments to school holidays to work pressures – and you’re not necessarily going to be able to keep up with every single story TechRadar publishes over the course of seven days (there are a lot of them). That’s why we put together […]

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We get it, there’s a lot going on in life – from sports tournaments to school holidays to work pressures – and you’re not necessarily going to be able to keep up with every single story TechRadar publishes over the course of seven days (there are a lot of them).

That’s why we put together this ICYMI (In Case You Missed It) round-up every week, so you don’t miss out on everything that’s happening. This week, that includes new Kindles from Amazon, new software from Apple, and a new watch from Nothing.



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NWTG) Tees Up Innovation for the ‘Sport’s New Face’

PRESS RELEASE Published July 25, 2025 Newton Golf Company (NASDAQ: NWTG) is delivering innovative products to the dynamic market as a surge in women’s golf participation is reshaping the industry. The company recently released a lighter shaft option, designed to deliver premium performance for golfers of all levels, from weekend enthusiasts to tour professionals. “Newton […]

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PRESS RELEASE

Published July 25, 2025

Newton Golf Company (NASDAQ: NWTG) is delivering innovative products to the dynamic market as a surge in women’s golf participation is reshaping the industry. The company recently released a lighter shaft option, designed to deliver premium performance for golfers of all levels, from weekend enthusiasts to tour professionals. “Newton Golf’s introduction of its lighter shaft further aligns with shifting market dynamics. The new option is engineered to weigh less than previous versions while maintaining precision, stability and distance — qualities valued by golfers across all demographics,” reads a recent article. “Newton Golf has built its reputation on innovation, focusing on advanced shaft technologies that address fundamental aspects of the golf swing… As women continue to drive golf’s growth and redefine its culture and commerce, having manufacturers such as Newton Golf focus on thoughtful gear advancement is key. The new lighter shaft represents not only technological progress but also an industry adapting to the sport’s new face — and all the golfers who comprise it.”

To view the full article, visit https://ibn.fm/yRgKg

About Newton Golf Company Inc.

Newton Golf harnesses the power of physics to revolutionize golf equipment design. Formerly known as Sacks Parente, the company’s rebranding reflects its commitment to innovation inspired by Sir Isaac Newton, the father of physics. By applying Newtonian principles to every aspect of its design process, Newton Golf creates precision-engineered golf clubs that deliver unmatched stability, control, and performance. The company’s mission is to empower golfers with scientifically advanced equipment that maximizes consistency and accuracy, ensuring every swing is backed by the laws of physics.

For more information, visit the company’s website at www.NewtonGolfIR.com.

NOTE TO INVESTORS: The latest news and updates relating to NWTG are available in the company’s newsroom at https://ibn.fm/NWTG

About InvestorWire

InvestorWire (“IW”) is a specialized communications platform with a focus on advanced wire-grade press release syndication for private and public companies and the investment community. It is one of 70+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, IW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists and the general public. By cutting through the overload of information in today’s market, IW brings its clients unparalleled recognition and brand awareness. IW is where breaking news, insightful content and actionable information converge.

For more information, please visit https://www.InvestorWire.com

Please see full terms of use and disclaimers on the InvestorWire website applicable to all content provided by IW, wherever published or re-published: https://www.InvestorWire.com/Disclaimer

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Apple Watch Ultra 2 vs Garmin Venu X1: How does Garmin’s latest superpower smartwatch compare with Apple’s best?

When Garmin announced the Garmin Venu X1, it was hard not to think it was being squared up against the Apple Watch Ultra 2. While Garmin had already launched watches like the Fenix E (a cheaper version of the Garmin Fenix 8) that sat in and around the price of Apple’s most feature-rich smartwatch, the […]

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When Garmin announced the Garmin Venu X1, it was hard not to think it was being squared up against the Apple Watch Ultra 2.

While Garmin had already launched watches like the Fenix E (a cheaper version of the Garmin Fenix 8) that sat in and around the price of Apple’s most feature-rich smartwatch, the Venu X1 is more clearly being positioned as an Ultra rival due to its shape and feature set. It’s one of the best Garmin watches to date.



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NFL Player Bobby Wagner Is Currently An HBCU Student As He Pursues His Master’s In Business At Howard University

Bobby Wagner is already laying the groundwork for a lasting legacy beyond the field. Wagner was drafted to the NFL in 2012 by the Seattle Seahawks and now represents the Washington Commanders. According to Spotrac, the linebacker has earned $109.5 million over his career so far. Wagner also served as his own agent to negotiate […]

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Bobby Wagner is already laying the groundwork for a lasting legacy beyond the field.

Wagner was drafted to the NFL in 2012 by the Seattle Seahawks and now represents the Washington Commanders. According to Spotrac, the linebacker has earned $109.5 million over his career so far. Wagner also served as his own agent to negotiate his last four contracts, such as a five-year deal valued at $65 million with the Los Angeles Rams in 2022, CNBC reports. Now, it appears Wagner is working to increase his business acumen as a student at Howard University, notes The Dig at Howard University. He is enrolled in the HBCU’s Master of Business Administration program. Additionally, Howard is the only HBCU listed on Bloomberg Businessweek’s top business schools in the U.S.

“There is a lot of excitement around having a prominent NFL player and someone who is doing great things off the field choose Howard University as his institution of choice,” said Mariko Carson, Ed.D., director of graduate affairs at the Howard University School of Business, according to The Dig.

Carl Francis, vice president of communications for the NFL Players Association, commented:

“He was very intentional about choosing an HBCU and, hopefully, his decision empowers the next generation of players and students in general to see that if Bobby Wagner believes in HBCUs, they too can get an education that leads to a successful life at one of these schools.”

Wagner is projected to finish his degree in December 2025. He is setting an example not only through his studies but also through ventures such as his “Inspiring Futures” initiative, which supports at-risk youth. He hosts financial literacy workshops for underserved families as well, which led to his nomination as the Washington Commanders’ candidate for the NFL’s Walter Payton Man of the Year award in 2024, according to the NFL.

Wagner also recently became part-owner of the WNBA’s Seattle Storm, which has a $325 million valuation, per Bloomberg. Wagner, reportedly made history in the process as the first active NFL player to have equity in a WNBA team, the Seattle Storm shared on Instagram.





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From AI Coaches to Apple’s Latest Betas

In the ever-shifting sands of technology, this week served up a buffet of intriguing developments. Grab your virtual forks, folks, because we’re diving into everything from Apple’s newest software offerings to Meta’s ambitious AI plans. And trust me, it’s a ride worth taking. Apple’s Latest Betas: A Sneak Peek into iOS 26 First off, let’s […]

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In the ever-shifting sands of technology, this week served up a buffet of intriguing developments. Grab your virtual forks, folks, because we’re diving into everything from Apple’s newest software offerings to Meta’s ambitious AI plans. And trust me, it’s a ride worth taking.

Apple’s Latest Betas: A Sneak Peek into iOS 26

First off, let’s talk about Apple. If you’ve been itching to see what’s cooking in Cupertino, the Engadget Podcast has you covered. The hosts have been exploring the developer betas of iOS 26, iPadOS 26, and macOS 26, and they’re spilling the tea on everything from the new Genmoji representations to the intriguing “Liquid Glass” feature.

Key Takeaways:

  • Genmoji: Finally, a way to express your inner avocado toast enthusiast without saying a word!
  • Live Translation: Imagine wandering through Paris, and your phone magically translates everything you see. Is that a modern-day miracle or what?
  • Apple Intelligence: The hosts are also buzzing about how Apple is leveraging AI, hinting at a more personalized user experience.

If you’re a fan of Apple’s ecosystem, this update is bound to spark some excitement for the upcoming year.

Meta’s New AI Superintelligence Chief

Meanwhile, over at Meta, it looks like things are heating up in the AI department. They’ve just appointed Shengjia Zhao as the chief scientist of their AI superintelligence unit. Zhao comes with a hefty resume from OpenAI, and his arrival signals that Meta is not just dipping its toes into the AI pool but diving headfirst into the deep end.

Why This Matters:

  • Leadership Matters: The right leadership can make or break a project, especially in a field as complex as AI.
  • Big Ambitions: With Zhao at the helm, it’s clear Meta has some serious ambitions around AI, potentially reshaping how we interact with technology.

Running into the Future with AI Coaches

In the world of fitness tech, it seems that both the Apple Watch and Samsung Galaxy Watch 8 are vying for your attention as AI-powered running coaches. A recent comparison showed that while both devices are packed with features, one might have the edge when it comes to guiding your morning jog.

Highlights:

  • Apple vs. Samsung: It’s like the Avengers of wearables, but instead of fighting aliens, they’re fighting your urge to skip leg day.
  • AI Coaching: Both watches offer tailored workouts, but which one keeps you more motivated? Spoiler alert: the answer is subjective and might depend on your personal preference (and your affinity for Apple’s ecosystem).

The Dark Side of Social Media

On a less cheerful note, a recent survey highlighted that Facebook ranks worst for online harassment, especially among environmental activists. According to The Verge, over 90% of land and environmental defenders reported experiencing some form of online abuse. This statistic raises serious questions about the responsibilities of social media platforms in fostering safe online environments.

The Bottom Line:

  • Harassment is Real: It’s not just a bad day at the office; it’s a systemic issue that needs tackling.
  • Meta’s Challenge: With their focus on building the metaverse, addressing harassment should be at the forefront of their priorities.

The Tech Metaphor: A Garden in Full Bloom

Think of today’s tech landscape as a sprawling garden. Some plants (like Apple’s new software and Meta’s AI ambitions) are blooming with potential, while others (like the weeds of online harassment) threaten to choke the life out of the flowers. It’s a delicate balance that requires careful tending.

And speaking of balance, can I get an amen for all the techies out there? Here’s a joke to lighten the mood: Why did the programmer go broke? Because he used up all his cache!

In Conclusion: A Future Full of Potential

As we look toward the horizon, it’s clear that the tech world is bustling with innovation but also fraught with challenges. Balancing advancements with ethical responsibilities will be the key to ensuring that our digital garden flourishes. The question is, are we ready to cultivate it wisely?

So, what are your thoughts? Are you excited about Apple’s new features or curious to see what Meta’s AI unit will bring? Drop a comment below, and let’s chat!



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Trump signs order encouraging tech corps to censor ‘woke’ AI | News, Sports, Jobs

AP Photo/Julia Demaree Nikhinson President Donald Trump holds a signed executive order after speaking during an AI summit at the Andrew W. Mellon Auditorium, Wednesday, July 23, in Washington. Tech companies looking to sell their artificial intelligence technology to the federal government must now contend with a new regulatory hurdle: proving […]

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AP Photo/Julia Demaree Nikhinson
President Donald Trump holds a signed executive order after speaking during an AI summit at the Andrew W. Mellon Auditorium, Wednesday, July 23, in Washington.

Tech companies looking to sell their artificial intelligence technology to the federal government must now contend with a new regulatory hurdle: proving their chatbots aren’t “woke.”

President Donald Trump’s sweeping new plan to counter China in achieving “global dominance” in AI promises to cut regulations and cement American values into the AI tools increasingly used at work and home.

But one of Trump’s three AI executive orders signed Wednesday — the one “preventing woke AI in the federal government” — marks the first time the U.S. government has explicitly tried to shape the ideological behavior of AI.

Several leading providers of the AI language models targeted by the order — products like Google’s Gemini and Microsoft’s Copilot — have so far been silent on Trump’s anti-woke directive, which still faces a study period before it gets into official procurement rules.

While the tech industry has largely welcomed Trump’s broader AI plans, the anti-woke order forces the industry to leap into a culture war battle — or try their best to quietly avoid it.

“It will have massive influence in the industry right now,” especially as tech companies are already capitulating to other Trump administration directives, said civil rights advocate Alejandra Montoya-Boyer, senior director of The Leadership Conference’s Center for Civil Rights and Technology.

The move also pushes the tech industry to abandon years of work to combat the pervasive forms of racial and gender bias that studies and real-world examples have shown to be baked into AI systems.

“First off, there’s no such thing as woke AI,” Montoya-Boyer said. “There’s AI technology that discriminates and then there’s AI technology that actually works for all people.”

Molding the behaviors of AI large language models is challenging because of the way they’re built and the inherent randomness of what they produce. They’ve been trained on most of what’s on the internet, reflecting the biases of all the people who’ve posted commentary, edited a Wikipedia entry or shared images online.

“This will be extremely difficult for tech companies to comply with,” said former Biden administration official Jim Secreto, who was deputy chief of staff to U.S. Secretary of Commerce Gina Raimondo, an architect of many of President Joe Biden’s AI industry initiatives. “Large language models reflect the data they’re trained on, including all the contradictions and biases in human language.”

Tech workers also have a say in how they’re designed, from the global workforce of annotators who check their responses to the Silicon Valley engineers who craft the instructions for how they interact with people.

Trump’s order targets those “top-down” efforts at tech companies to incorporate what it calls the “destructive” ideology of diversity, equity and inclusion into AI models, including “concepts like critical race theory, transgenderism, unconscious bias, intersectionality, and systemic racism.”

The directive has invited comparison to China’s heavier-handed efforts to ensure that generative AI tools reflect the core values of the ruling Communist Party. Secreto said the order resembles China’s playbook in “using the power of the state to stamp out what it sees as disfavored viewpoints.”

The method is different, with China relying on direct regulation by auditing AI models, approving them before they are deployed and requiring them to filter out banned content such as the bloody Tiananmen Square crackdown on pro-democracy protests in 1989.

Trump’s order doesn’t call for any such filters, relying on tech companies to instead show that their technology is ideologically neutral by disclosing some of the internal policies that guide the chatbots.

“The Trump administration is taking a softer but still coercive route by using federal contracts as leverage,” Secreto said. “That creates strong pressure for companies to self-censor in order to stay in the government’s good graces and keep the money flowing.”

The order’s call for “truth-seeking” AI echoes the language of the president’s one-time ally and adviser Elon Musk, who has made it the mission of the Grok chatbot made by his company xAI.

But whether Grok or its rivals will be favored under the new policy remains to be seen.

Despite a “rhetorically pointed” introduction laying out the Trump administration’s problems with DEI, the actual language of the order’s directives shouldn’t be hard for tech companies to comply with, said Neil Chilson, a Republican former chief technologist for the Federal Trade Commission.

“It doesn’t even prohibit an ideological agenda,” just that any intentional methods to guide the model be disclosed, said Chilson, head of AI policy at the nonprofit Abundance Institute. “Which is pretty light touch, frankly.”

Chilson disputes comparisons to China’s cruder modes of AI censorship.

“There is nothing in this order that says that companies have to produce or cannot produce certain types of output,” he said. “It says developers shall not intentionally encode partisan or ideological judgments.”

With their AI tools already widely used in the federal government, tech companies have reacted cautiously. OpenAI on Thursday said it is awaiting more detailed guidance but believes its work to make ChatGPT objective already makes the technology consistent with Trump’s directive.

Microsoft, a major supplier of online services to the government, declined to comment.

Musk’s xAI, through spokesperson Katie Miller, a former Trump official, pointed to a company comment praising Trump’s AI announcements but didn’t address the procurement order. xAI recently announced it was awarded a U.S. defense contract for up to $200 million, just days after Grok publicly posted a barrage of antisemitic commentary that praised Adolf Hitler.

Anthropic, Google, Meta, and Palantir didn’t respond to emailed requests for comment Thursday.

The ideas behind the order have bubbled up for more than a year on the podcasts and social media feeds of Trump’s top AI adviser David Sacks and other influential Silicon Valley venture capitalists, many of whom endorsed Trump’s presidential campaign last year. Their ire centered on Google’s February 2024 release of an AI image-generating tool that produced historically inaccurate images before the tech giant took down and fixed the product.

Google later explained that the errors — including generating portraits of Black, Asian and Native American men when asked to show American Founding Fathers — were the result of an overcompensation for technology that, left to its own devices, was prone to favoring lighter-skinned people because of pervasive bias in the systems.

Trump allies alleged that Google engineers were hard-coding their own social agenda into the product.

“It’s 100% intentional,” said prominent venture capitalist and Trump adviser Marc Andreessen on a podcast in December. “That’s how you get Black George Washington at Google. There’s override in the system that basically says, literally, ‘Everybody has to be Black.’ Boom. There’s squads, large sets of people, at these companies who determine these policies and write them down and encode them into these systems.”

Sacks credited a conservative strategist who has fought DEI initiatives at colleges and workplaces for helping to draft the order.

“When they asked me how to define ‘woke,’ I said there’s only one person to call: Chris Rufo. And now it’s law: the federal government will not be buying WokeAI,” Sacks wrote on X.

Rufo responded that he helped “identify DEI ideologies within the operating constitutions of these systems.”

But some who agreed that Biden went too far promoting DEI also worry that Trump’s new order sets a bad precedent for future government efforts to shape AI’s politics.

“The whole idea of achieving ideological neutrality with AI models is really just unworkable,” said Ryan Hauser of the Mercatus Center, a free-market think tank. “And what do we get? We get these frontier labs just changing their speech to meet the political requirements of the moment.”



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