Carlsen: “In very long time controls with deep preparation you can mask a lot of your deficiencies as a chess player, because you have a lot of time to think and to defend and also, you have the preparation. So I think for me to play [in the World Chess Championship], those would be the main things: more games and less time.”
Fridman: “When you challenge a great chess player like yourself to look at a random starting position, that feels like it pushes you to play ‘pure chess’ versus memorizing lines.”
Esports is not the only competitive gaming industry experimenting with innovation. The world’s oldest game, chess, is also trying out a new format: Chess960, also known as Fischer Random or Freestyle Chess. This style of chess has taken the world by storm this year, supported by world-leading chess figure Grandmaster Magnus Carlsen.
The World Final event was not only expensive for BLAST, but was not statistically more popular than their other, lower-cost tournaments. Ultimately, Counter-Strike fans follow which teams compete at events, not necessarily the event organizers. A third-party World Final was not worth the investment, and BLAST’s new calendar of fresh, stand-alone events for 2025 onwards is a modernized system for Counter-Strike’s current esports market.
The lock-out draft system was originally experimented with in League of Legends’ tier-two Chinese league back in 2022. It was tested further and further regionally, eventually making it to the tier-one scene on a trial basis. Following positive feedback throughout 2024 and early 2025, Riot Games made the decision to set the format as the new standard across the globe.
Popularity boom of Chess960, or Freestyle Chess (Chess)
Five-time World Champion Magnus Carlsen is a faithful proponent of Chess960; he co-founded the on-going Freestyle Chess Grand Slam Tour along with Jan Henric Buettner. Carlsen has a tremendous effect on the popularity of the alternative format, pushing it forward as a more exciting style of the classic game. Appearing on podcaster Lex Fridman’s show, Carlsen elaborated on his issues with the classical format and the philosophy behind Chess960.
Following the pandemic boom for esports viewership, and online broadcasting in general, the years directly after were challenging in comparison. Esports organizers have dealt with this in different ways, some establishing a more structured esports system, bringing significant gameplay balancing changes, or offering in-game rewards for viewers: at their core, bringing something fresh to the table is the heart of these measures.
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By embracing innovation and pushing the boundaries of traditional play, organizers can boost engagement and drive sustained growth in viewership and fan interest. This could be key in setting them apart from other third-party organizers and sometimes even ahead of official tournaments.
Fortnite moving to a trios format follows that of rival battle royale esports title, Apex Legends. The two have been competing closely across the past five years, with Epic Games likely hoping these changes will give them an edge over their competitors. Since Fortnite’s peak popularity in the mainstream years ago, the FNCS has been updated many times to develop an audience, and maybe the new switch to trios will give it a boost.
Carlsen: “For sure, that’s the whole idea.”
Epic Games also just recently changed the format for its official Fortnite Championship Series, one of the world’s top PC battle royale esports. After years of two-man teams, the FNCS 2025 is keeping things fresh with teams of three. Years ago, trios were used in Fortnite’s official series, but it changed to duos in 2022 as part of an overhauled esports format.
Comparing the two starts to the year, it is clear that BLAST has taken up a much more dominant position in the Counter-Strike scene in 2025. While the new Bounty system indeed greatly affected event viewership, other changes from BLAST are worth considering too, such as the condensed BLAST Premier calendar and prize pools.
It’s still early days for the new Freestyle Chess Grand Slam Tour, but there is clearly an audience for Chess960 among fans of the sport. The fresh positions are dynamic matches are not only keeping the players invested, but viewers too.
Counter-Strike 2, while controversial and sometimes polarizing, not only set CS:GO’s final Major up for success, but modernized the game for new esports audiences. On top of increasing its overall watch time in livestreaming during 2024, Counter-Strike’s esports viewership increased by over 50M Hours Watched. CS2’s release in 2023 has helped the franchise revitalize its viewership, and come closer to its pandemic-era peaks. The first CS2 Major, the PGL Major Copenhagen 2024, reached over 1,850,000 Peak Viewers (PV): making it the third-most-popular Major in Counter-Strike history, falling just behind two Majors from 2021 and 2022.
Fearless Draft is the new normal for League of Legends esports. The MOBA title is one of esports’ oldest favorites, but its esports scene is still being tinkered with, and perfected. League of Legends is the worlds’ leading esport and records multi-million viewership peaks yearly, but Riot Games still felt the need to freshen things up for viewers.
While innovation can come in many forms, official and third-party esports organizers experimenting with new game modes and formats are leading the way in 2025. Third-party events with non-traditional formats offer unique viewing experiences for fans, distinctive and separate from official tournaments. Unique viewing experiences can mean exceptional viewership, as seen this year already. Esports Charts has taken some examples of tournaments with exciting new formats in 2025 and examined how the new format impacted viewership.
An example from the pinnacle of esport, Riot Games introduced the “Fearless Draft” to tier-one League of Legends esports events for 2025. Unlike the traditional drafting system for champions picks, this format prevents teams from choosing champions already played in the series. By forcing teams to demonopolize champions, Fearless Draft could better engage LoL audiences through more diverse gameplay, and for professionals, offer more strategic depth.
Why exactly is Chess960 so popular? Well, in classical games, which can last for hours, top-level chess players can plan up to 30 moves deep for various openings. Modern, powerful, and accessible chess engines have complicated this issue, with machines often ‘solving’ positions for grandmasters to memorize. Adding an element of randomization takes players out of their comfort zone, and encourages more exciting and dynamic matches.
The shift to trios was a major selling point for the 2025 FNCS season
Including the first Grand Slam of the new Freestyle Chess Tour, the beginning of 2025 hosted two other highly influential chess events: the Tata Steel Chess 2025, which has been taking place annually for almost 90 years, and the first event of the Champions Chess Tour 2025. Most impressively, the inaugural event of the new Freestyle Chess Grand Slam was more popular than the opening event for the established Champions Chess Tour, highlighting the large potential for the freestyle tour in the future.
The key feature of the format is that the position of the bank ranking, meaning all pieces except the pawns, is randomized each game. By giving players a randomized position, the game shifts focus away from opening memorization, instead highlighting creativity and original play. The first event of the Freestyle Chess Grand Slam Tour 2025 took place earlier this year, giving us the chance to compare its viewership to traditional chess tournaments.
The impressive viewership results of the BLAST Premier Bounty Season 1 2025 and the Freestyle Chess Grand Slam Tour Weissenhaus underscore the growing impact of innovative alternate game modes, and highlight how creative formats can break through the noise of a crowded calendar.