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How Herbst is tackling the NASCAR Cup Series learning curve

Drafted into the 23XI Racing organization for the 2025 NASCAR Cup Series season, Riley Herbst has used the first 10 Cup races of 2025 to get up to speed. Before hopping on the team jet and heading out to Kansas Speedway for this Sundays AdventHealth 400,  Herbst talked about his first full-time season at NASCAR’s […]

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Drafted into the 23XI Racing organization for the 2025 NASCAR Cup Series season, Riley Herbst has used the first 10 Cup races of 2025 to get up to speed.

Before hopping on the team jet and heading out to Kansas Speedway for this Sundays AdventHealth 400,  Herbst talked about his first full-time season at NASCAR’s top level.

Q: Does 23XI Racing measure up to what you first thought it might be?

RILEY HERBST: Yeah, actually, it beats what everybody says. It’s really cool, honestly. You couldn’t ask for a better place and better people. It’s just top notch with everything that they do. It’s cool to be a part of a team and be treated like this. It’s definitely new for me and it’s just phenomenal.

Q: How have your Cup teammates Bubba Wallace and Tyler Reddick been to work and race with? I speak with those guys and it sounds like you guys really help one another.

RH: Yeah, that’s kind of our mantra. It’s forward together. Bubba and Tyler have been so great to me as a rookie. I’m just trying to learn from them and get better, because both of those guys are really good race car drivers and hopefully I can take some things from them and get better myself.

Q: 10 Cup races. You’re 33rd in points. What do you think about it all thus far?

RH: It’s been good. Candidly, it’s been very difficult. Just, the competition is so intense. From first to 40th, it’s winning race car drivers and it’s just fighting tooth and nail just to get every spot. It has been really eye-opening for me to see the level at which these guys race at. It’s good and it’s only going to get me better. That’s a good thing for me. There have been some high points these first 10 races and there has been some learning moments, as well. I’m looking forward and just trying to capitalize on the opportunity to get better.

Q: The Cup Series is so competitive and the talent, speed and performance present there runs so very deep. It is very hard to find any sort of competitive edge, huh?

RH: Yeah, it’s basically what we do every day. Everybody at the shop works tirelessly just to find a tenth of a second here and a tenth of a second there because it’s so competitive. Everybody is so close and everybody is so good, so it is hard to get that edge. It’s hard to get that little bit of a higher speed and a higher pace than the next day.

In every other series that I’ve been in, there has been some relaxed laps and just logging laps. You’re still racing, but you’re just trying to get through the race and to log the laps. In this Cup Series, it’s game on from the first lap and nobody is logging laps. It makes us better race cars drivers, but it has been an adjustment process and it has been something that I have been doing each week. I’m just trying to take it all in stride. That’s kind of been the mantra for me this year. I just want to get better each week and take each weekend as it is and taking it one step at a time.

Herbst had his best result of the season to date last weekend at Texas with a 14th. James Gilbert/Getty Images

It takes everything just to be good at this level, let alone win. There is so much in my notebook that I’m learning each week and that’s kind of what it is all about. It’s building a notebook and getting better and better each week. Everybody tells you what it is going to be like and how challenging it is going to be, and you can grasp it in a sense, but you don’t really understand it until you go out and do it and live in it and just kind of experience it for yourself.

Just like your parent throwing you into the deep end of the swimming pool. You’re just trying to figure it out on your own. Luckily, I have really good people around me here at 23XI Racing and good teammates to help me through this process. With every question, I can ask Denny or Bubba. That’s such a good resource at my fingertips to try and learn for all those guys. If I have questions from what happened the previous race, I’ll talk with all of them and get their opinions. They’re just trying to make me better, too, which is really awesome.

How is Denny to work with?

RJ: He’s great. He’s an awesome guy and an awesome team owner who wants all of his cars to do good. He puts his heart and soul into this race team and is trying to make all of us better at our craft. It’s really cool to see that from an owner and to see just how dedicated he is to his team members.

Q: A key objective for you this season is to complete all of the laps and finish the races so you can continue to learn. That sound correct?

RH: That’s 100-percent right. Kevin Harvick always told me that you can’t learn if you’re wrecking. You’ve got to complete all of the laps, and that’s how you learn. I want to get better every lap and build our notebook and be better the following week.

Q: I mean this in a positive way, but you’ve got a long road ahead of you, huh? Plenty to learn and absorb.

RH: Yeah, it’s a process. All of this stuff doesn’t happen overnight. This is definitely a process and luckily everybody involved is in it for the long haul. We understand it’s a climb, but it’s fun. That’s the fun part. It’s the journey and getting better each week. I’m having the time of my life working out and training and just understanding my craft and getting better at it each day. That’s awesome to see and hopefully the results will show all that.

Q: Goals. What’ll make you happy by the time the curtain comes down on the 2025 Cup season?

RH: We want to get better. We want to win Rookie of the Year. That’s our biggest goal, for sure. We want to be Rookie of the Year and we want some top 10 finishes, as well. We want to see the progression. We want to visualize the progression. I think that will make us all proud, and proud of the work that we have done. The lights are the brightest here, for sure, and I’m just so fortunate to be in this position with 23XI Racing. It’s so awesome. It’s very surreal and I’m just trying to take it all in each race weekend and to capitalize on the opportunity. I love it in the Cup car. It’s the best of the best.



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Dale Earnhardt Jr.: Michigan’s Carson Hocevar reminds me of ‘a 1979 Dale Earnhardt’

BROOKLYN, MI – A 22-year-old NASCAR driver from Michigan has made a handful of enemies on the track this year, but he received high praise from one of the sport’s legends. Dale Earnhardt Jr. compared Carson Hocevar to his late father, while speaking this week on his show, The Dale Jr. Download. “I think that […]

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BROOKLYN, MI – A 22-year-old NASCAR driver from Michigan has made a handful of enemies on the track this year, but he received high praise from one of the sport’s legends.

Dale Earnhardt Jr. compared Carson Hocevar to his late father, while speaking this week on his show, The Dale Jr. Download.

“I think that the guy reminds me of like a 1979 Dale Earnhardt,” Earnhardt Jr. said. “Fast. Not scared to use the front bumper. Doesn’t care if somebody gets mad about it. On the verge of becoming a star.”

FireKeepers Casino 400

Carson Hocevar, Chevrolet, signs an autograph for Braxton Loustus, 7, during the pre-race ceremony during the NASCAR FireKeepers Casino 400 at Michigan International Speedway on Sunday, Aug. 18, 2024.Devin Anderson-Torrez | MLive.com

The comments come after Hocevar tied his career-best NASCAR Cup Series finish last Sunday, finishing second at Nashville Superspeedway. But in the process, Hocevar hit Ricky Stenhouse Jr., sending him into the wall and ruining his finish.

Stenhouse wasn’t happy, and hinted at payback after the race. Stenhouse infamously punched Kyle Busch after getting crashed at the All-Star Race last year.

The next chapter in the drama could unfold at Michigan International Speedway – Hocevar’s home track. The series will race at MIS at 2 p.m. on Sunday, June 8.

Prime Video is broadcasting the race, with Earnhardt Jr. on the broadcast team.

Earnhardt Jr. said he sees a “glimpse” of his dad in a handful of drivers, including Ross Chastain and Joey Logano.

“(Hocevar) makes a lot of mistakes, ruffles a lot of feathers. But he’s very fast, very aggressive,” he said.

Hocevar, from Portage, has leaned into Dale Earnhardt comparisons this year, even buying a black No. 3 Dale Earnhardt-styled truck and driving it to a race.

Many in the industry have chastised Hocevar this week, including veteran racer Denny Hamlin.

“You may think it’s cool to be the tough guy and put on this persona of someone that’s one of the most popular drivers in our sport because he was ‘The Intimidator.’ You’re not that guy,” Hamlin said. “This is a different type of racing nowadays. It’s not the best strategy, especially as good as he’s running.”

Hocevar is 17th in points, just four points out of a potential playoff spot – and two points in front of Stenhouse.

While Earnhardt Jr. questions Hocevar’s move on Stenhouse, he doesn’t want him to change his driving style.

“I say (this all) to maybe encourage Carson to continue what he’s doing, because Dale Earnhardt ended up being a seven-time champion,” Earnhardt Jr. said. “And that aggressive style is something that endeared him to a lot of people.”



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NASCAR News: Jeff Gordon issues statement as Hendrick Motorsports announce NEW multi-year partnership

NASCAR legend Jeff Gordon has spoken out as Hendrick Motorsports announced a new multi-year NASCAR partnership in an official team statement. Phorm Energy has joined the 14-time NASCAR Cup Series champions on a deal through until the end of 2027, with the agreement set to begin immediately and feature ‘dynamic marketing integrations’. This includes […]

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NASCAR legend Jeff Gordon has spoken out as Hendrick Motorsports announced a new multi-year NASCAR partnership in an official team statement.

Phorm Energy has joined the 14-time NASCAR Cup Series champions on a deal through until the end of 2027, with the agreement set to begin immediately and feature ‘dynamic marketing integrations’.

This includes the primary sponsorship of the No. 24 Chevrolet, driven by William Byron, and the wider No. 24 team.

Speaking as part of the official statement confirming the news, vice chairman of Hendrick Motorsports, Jeff Gordon, said: “It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new.”

NASCAR HEADLINES: 23XI Racing set for driver contract disaster as team announce Cup Series promotion

Hendrick Motorsports announce energy drink deal

Gordon continued: “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community,”

“We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one.

“We look forward to collaborating on a distinctive and authentic program.”

Elsewhere in the official statement, Sal Frisella, CEO of 1st Phorm, added: “Launching Phorm Energy is a huge moment for our team and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,”

“We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand.

“We know we found the right partner in Hendrick Motorsports and together we have big plans.”

READ MORE: Jordan-owned 23XI Racing under threat as NASCAR win huge legal ruling

What is Phorm Energy?

According to the press release, Phorm Energy is the first innovation from the partnership of Anheuser-Busch, 1st Phorm and Dana White.

The drink is set to be available in four varieties, with flavors named Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. The drink is said to boast natural flavors, natural caffeine from green tea, electrolytes, and ingredients aimed at supporting mental focus.

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Judge rules against Michael Jordan’s team in NASCAR lawsuit – NBC Boston

A three-judge federal appellate panel ruled Thursday in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan, and vacated an injunction that required 23XI Racing and Front Row Motorsports to be recognized as chartered teams as their case snakes through the legal system. Both race teams sued NASCAR late […]

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A three-judge federal appellate panel ruled Thursday in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan, and vacated an injunction that required 23XI Racing and Front Row Motorsports to be recognized as chartered teams as their case snakes through the legal system.

Both race teams sued NASCAR late last year after refusing to sign new agreements on charter renewals. The charter system is similar to franchises in other sports, but the charters are revocable by NASCAR and have expiration dates. 23XI, which is owned by Jordan and three-time Daytona 500 winner Denny Hamlin, allied with Front Row in suing NASCAR after 13 other organizations signed the renewals last September and those two organization refused.

“We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,” said Jeffery Kessler, attorney for 23XI and Front Row. “This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for Dec. 1.

“We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.”

The two teams sued and asked for a temporary injunction that would recognize them as chartered teams for this season. The antitrust case isn’t scheduled to be heard until December.

The teams said they needed the injunction because the current charter agreement prohibits them from suing NASCAR. 23XI also argued it would be harmed because Tyler Reddick’s contract would have made him a free agent if the team could not guarantee him a charter-protected car.

The original judge ruled that NASCAR’s charter agreement likely violated antitrust law in granting the injunction. But when they heard arguments last month, the three judges at the the U.S. Court of Appeals for the Fourth Circuit in Richmond, Virginia, indicated they were skeptical of that decision.

The judges said in Thursday’s ruling they were not aware of any case that supports the lower court’s theory of antitrust law, so they vacated the injunction.

“In short, because we have found no support for the proposition that a business entity or person violates the antitrust laws by requiring a prospective participant to give a release for past conduct as a condition for doing business, we cannot conclude that the plaintiffs made a clear showing that they were likely to succeed on the merits of that theory,” the court said. “And without satisfaction of the likelihood-of-success element, the plaintiffs were not entitled to a preliminary injunction.”

The teams have 14 days to appeal to the full court. The injunction also has no bearings on the merits of the case, and the earliest NASCAR can treat the teams as unchartered — a charter guarantees their organizations a starting spot each week and prize money — is one week after the deadline to appeal, provided there is no pending appeal.

NASCAR has not said what it would do with the six charters held by the two organizations if they are returned to the sanctioning body. There are only 36 chartered cars for a 40-car field. If the teams do not appeal, the six entries would have to compete as “open” cars — which means they’d have to qualify on speed each week to make the race and they would receive a fraction of the money.

It’s not clear what would happen to Reddick’s contract. He goes to Michigan this weekend ranked sixth in the Cup Series standings. Both organizations are still seeking a win this season — Hamlin’s three victories are with Joe Gibbs Racing, the team he drives for.

Reddick is last year’s regular-season champion and competed for the Cup title last November.

Darrell “Bubba” Wallace is one of the most recognized names in NASCAR. Here’s what you need to know.



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23XI and FRM risk losing Nascar charters after legal setback

23XI Racing and Front Row Motorsports (FRM) have suffered a major setback in their legal battle against Nascar over the charter system after the US Court of Appeals overturned the injunction agreed in December 2024. The injunction had meant 23XI and FRM were allowed to compete in the Nascar Cup Series and receive the same […]

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23XI Racing and Front Row Motorsports (FRM) have suffered a major setback in their legal battle against Nascar over the charter system after the US Court of Appeals overturned the injunction agreed in December 2024.

The injunction had meant 23XI and FRM were allowed to compete in the Nascar Cup Series and receive the same benefits as other chartered teams while still pursuing their lawsuit against the series. The ruling also granted the teams permission to purchase charters from Stewart-Haas Racing and that Nascar must approve those purchases.

This has now been overturned in a hearing where judges questioned the teams’ attorney Jeffrey Kessler on why they should enjoy the benefits of the charter agreement while suing Nascar over the particulars of it. The fact this case was without precedence was cited as a key reason for the ruling, with the judges stating that the ‘theory of antitrust law’ asserted by 23XI and FRM ‘is not supported by any case of which we are aware’.

The US Court of Appeals also said that the teams failed to make a ‘clear showing that they were likely to succeed’ in their case. Without that, the injunction was revoked.

The ruling won’t take effect for two weeks, which gives 23XI and FRM the chance to appeal. But, if this passes, the teams will have to compete as open teams for the remainder of the 2025 season.

As open entries, 23XI and FRM are no longer guaranteed entry to races and will earn less than a third of what a chartered team makes for competing in a race. FRM team owner Bob Jenkins claimed in the original injunction that the payout from the purse would be so low as an open entry that it would not cover the costs of going to the racetrack.


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It should be noted, though, that both teams were prepared to enter the 2025 season as open entries before the surprise decision to allow an injunction was passed. 

‘We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,’ read a statement from Kessler.

‘This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for December 1st.

‘We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.’

This is the latest twist in a long and complicated case that has seen the two teams initially refuse to sign Nascar’s proposal for a new charter agreement in September 2024 before filing an antitrust lawsuit against the series, in which they accused the organisation of monopolistic practices.

Their request for an injunction was initially rejected by US District Judge Frank D Whitney, but then US District Judge Kenneth D Bell later agreed to the injunction.

The trial date for the lawsuit is set for December of this year.



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Chase Elliott’s $12.6 billion backer made major Kyle Larson decision – Motorsport – Sports

This was only fueled further when controversial rising star Carson Hocevar was congratulated by Hendrick Motorsports vice president of competition, Chad Knaus, following his second-place finish in Nashville. However, should Elliott wind up replacing Larson, he wouldn’t have to go far for advice, with Supercar legend Shane van Gisbergen currently knee deep in his first […]

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This was only fueled further when controversial rising star Carson Hocevar was congratulated by Hendrick Motorsports vice president of competition, Chad Knaus, following his second-place finish in Nashville.

However, should Elliott wind up replacing Larson, he wouldn’t have to go far for advice, with Supercar legend Shane van Gisbergen currently knee deep in his first full Cup Series season after making the move from Australia.

The 36-year-old three-time champion currently drives Trackhouse Racing’s No. 88 Chevrolet, and while he won his series debut in 2023, he has yet to return to victory lane.



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Hendrick Motorsports Joins Forces With $140B-Backed Energy Drink Brand in Groundbreaking Multi-Year Deal

Hendrick Motorsports, the 14-time NASCAR Cup Series champions, announced a major new multi-year agreement with Phorm Energy on June 5. The innovative deal, which includes the newly introduced energy drink brand supported by beverage leader Anheuser-Busch, was effective immediately and runs through the 2027 season. This partnership agreement marks a critical collaboration for Phorm Energy, […]

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Hendrick Motorsports, the 14-time NASCAR Cup Series champions, announced a major new multi-year agreement with Phorm Energy on June 5. The innovative deal, which includes the newly introduced energy drink brand supported by beverage leader Anheuser-Busch, was effective immediately and runs through the 2027 season.

This partnership agreement marks a critical collaboration for Phorm Energy, as it aims to leverage the Hendrick and NASCAR platforms’ capabilities to bring its product to the highly competitive market.

Phorm Energy Has Partnered with Hendrick Motorsports’ No. 24 in a Multi-Year Sponsorship Deal

The powerful agreement includes marketing partnerships that are a crucial part of NASCAR’s sponsorship model. Phorm Energy will assume the primary sponsorship of William Byron’s No. 24 Chevrolet Camaro ZL1 for a pair of races in the 2026 Cup Series season, expanding to four races in 2027.

Apart from anchor sponsorships, Phorm Energy will also become a full season associate partner. The beverage company seeks to raise its stature by partnering with the No. 5, No. 24, and No. 48 Chevrolets driven by Kyle Larson, William Byron, and Alex Bowman, respectively.

The multi-year contract includes the 2025, 2026, and 2027 NASCAR seasons. Sal Frisella, CEO of 1st Phorm, emphasized the need for strategic alignment.

“Launching Phorm Energy is a huge moment for our team, and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” Frisella stated, via Racing America.

“We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we found the right partner in Hendrick Motorsports and together we have big plans.”

Performance Center Partnership Fuels Hendrick’s Athlete Development

The collaboration extends far beyond the racetrack. It deeply integrates into Hendrick Motorsports’ significant investment in athlete performance and well-being. Phorm Energy branding and products will feature prominently within the team’s new 35,000-square-foot athletic center and corporate meeting space.

Construction crews broke ground on this flagship complex at Hendrick’s North Carolina campus in April 2025. It will function as the central hub for Hendrick Motorsports’ training regimens, recovery protocols, and overall health initiatives. Phorm Energy’s presence there underscores the shared focus on peak performance.

Jeff Gordon, Vice Chairman of Hendrick Motorsports, highlighted the opportunity and alignment. “It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” Gordon said.

“As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”

The newly launched beverage company is trying to grab the NASCAR market by endorsing high-profile faces. Phorm recently endorsed Kyle Busch, the two-time NASCAR Cup Series champion, despite his rocky 2025 season.

Phorm Energy — the first product from the partnership of Anheuser-Busch, 1st Phorm, and UFC President Dana White — enters the market with four varieties: Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash.





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